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SEMI Global Expositions 速

Style Guide

2011

the elements of innovation

page 

2011

OCTOBER 2010 / V.1b


SEMI Global Expositions ®

Style Guide

the elements of innovation SEMI expositions are places where people, products, ideas, and solutions come together, enabling the collaboration and information exchange that fosters innovation in the design and manufacture of electronic products that enrich our lives. These “elements of innovation” are part of every SEMI exposition. From the show floor to technical sessions, networking events, and other forums of collaboration, SEMI events bring together the best and brightest companies, people, and technologies from across the microelectronics universe.

Beyond Innovation As in past year’s, the overall expositions theme can be extended to reflect specific segments or different types of interaction:

the elements of collaboration the elements of cooperation the elements of community the elements of illumination the elements of exposition

A4

the elements of ideas the elements of technology page 

2011

OCTOBER 2010 / V.1b

6.125” x 11.5”


SEMI Global Expositions ®

Style Guide

SAMPLES OF LOOK AND FEEL IN COLLATERAL

the elements of innovation July 12 –14

2011 Look and Feel This Global Expositions Style Guide demonstrates how to best utilize the elements developed for the 2011 SEMICON look and feel. On this page you see some of the design possibilities that can be created from the look and feel’s “kit of parts.” The “kit” is made of design elements that can be combined into expo visual communications, and includes:

Moscone Center, San Francisco, CA www.semiconwest.org

Web Banner

the elements of innovation

COEX, Seoul, Korea

26– 28 January

the elements of innovation

www.semiconkorea.org JULY 12–14, 2011

Moscone Center, San Francisco, California

Email Header

• Designated colors and gradients used to individualize each show ®

for microelectronics manufacturing in Europe. According to recent fab database analysis, investment activities will continue in Europe. Industry analysts see fab spending in the range of US$3 billion in 2011 for Europe. Spending on assembly and test equipment will be about US$300 million in 2011.

• Radius-corner boxes • Thematic taglines

SEMI® also projects the European semiconductor materials market will continue to be strong in the range of US$3 billion in 2011, fueled by the demand for microelectronics. (Source: SEMI)

• Specific typeface usage • Background fractal patterns

Top Companies Planning to Spend in 2011

the elements of innovation

• Robert Bosch • IMEC

Participate in the Growth of this Economy—

COEX, Seoul, Korea

Co-located with

PowerPoint Templates (Title and Master Slides) OCTOBER 2010 / V.1b

• Intel

As the leading European exposition for microelectronics manufacturing, and Key Trends and Technologies at SEMICON Europa 2011 To succeed in the microelectronics marketplace, you need to have your finger on the pulse of the industry; you need to be involved; you need to be part of the conversation. SEMICON Europa is the place to engage your customers, partners, and even your competitors in the conversations that are shaping the future of microelectronics technology and markets.

with an expanding focus on growing markets including MEMS, printed/flexible electronics, solid state lighting, and related technologies, SEMICON Europa is the ideal venue to showcase your technologies in front of a highly qualified and diversified audience of engineers, fab managers, researchers, executives, and other key decision-makers.

Visitors Job Functions SEMICON Europa attracts the most qualified buying teams throughout Europa, representing the leading companies and major equipment OEMs. • Executive Management

• Purchasing

• Engineering

• Environment, Health & Safety

SEMICON Europa 2011 Programs

- Assembly / Packaging

• Financial / Industry Analyst

Focus on Current Industry Challenges

- Facilities

• Government / Public Policy

- Manufacturing

• Marketing and Sales

- Operations Management

• Training

- Quality Assurance and Test

• Journalists / Media

The SEMI Europe team works closely with their advisory committees and leading manufacturing and R&D organizations to tailor SEMICON Europa programs to match the specific needs of the European Semiconductor Industry in the current environment!

January 26–28, 2011

2011

• GLOBALFOUNDRIES

• STMicroelectronics

Generally, fewer design “parts” are used when making smaller designs, while larger designs can incorporate many more parts from the kit.

page 

visitor profile

SEMICON Europa is the leading forum

• Elemental imagery library

SEMICON Europa presents the following programs:

Plan Now to Be a Part of SEMICON Europa 2011

• 13th European Manufacturing Test Conference (EMTC)

Europe is investing in capacity and technology buys in the current upturn and is forecast to continue spending growth into 2011. Decision-makers in the microelectronics and MEMS manufacturing industries seeking new ideas and business opportunities recognize the strategic importance of SEMICON Europa in accessing the leading companies throughout the European semiconductor and display supply chains.

• Advanced Packaging Conference

In 2010 SEMICON Europa brought together the leaders and innovators in the region and more than 350 exhibiting companies. SEMICON Europa is the platform to conduct real business and identify new opportunities.

• Market Briefing • International MEMS/MST Industry Forum • 5th Executive Summit • Semiconductor Technology Programs

- Research and Development - Wafer Fabrication and Process

VISITOR JOB LEVEL Strong decision making presence with 50% of visitors representing management.

● ● ● ●

11% EXECUTIVE MANAGEMENT (Chair, President, Chief) 12% SENIOR MANAGEMENT (Vice President, Director, etc.) 27% OTHER MANAGEMENT 50% OTHERS

SEMICON Europa attracts the decision-makers who influence and direct the selection of products and suppliers. And, 85% Visitors say they would attend again.

- 15th Fab Managers Forum - Automation and Process - Lithography - Refurbished Equipment - 450 mm Update - Metrology - New Materials

Sales Sheet (Interior Spread)

VISITOR PURCHASING AUTHORITY

● ● ● ●

16% FINAL DECISION MAKER 38% RECOMMEND 19% SPECIFY OR EVALUATE 27% OTHERS

SEMICON Europa visitors represent a powerful buying influence: 73% are involved in product specification, selection, and purchasing.

exhibitor profile SEMICON Europa exhibitors are the suppliers to and partners of the Europe’s leading microelectronics companies. From silicon to system — and everything in between and beyond — SEMICON Europa showcases the biggest and brightest names in microelectronics manufacturing. Exhibitor Markets • Semiconductors • MEMS / Micro-systems • Device Fabrication / Wafer Processing • Assembly / Packaging • Test • Components / Sub-systems • Consumables • Materials • Equipment • Processes • Services

Who Should Exhibit: • Equipment Manufacturers • Materials Manufacturers: Substrates, chemicals, gases, process materials, packaging and assembly, test • Components/ Sub-systems / Parts Manufacturers • Factory Control/Automation/ Facilities Equipment • Software • Manufacturing Services • Business Services • R&D/Research Institutions / Consortia/Universities


SEMI Global Expositions ®

Style Guide

SIMPLIFIED DESIGN

Onsite Show Signage— Simplified Showfloor and directional signage that can be used for more than one year can be developed using a simplified selection of elements in the kit of parts.

Outdoor Signage Theater Signage

When producing this kind of generic signage, use only:

Registration

• Designated show colors and gradients • Fractal pattern • Directional graphic elements • Generic Expo Logotype (see samples at right) Reusable signage should not include specific years, show dates, theme taglines or photography.

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2011

OCTOBER 2010 / V.1b

Wayfinding Signage

Aisle Signage Banners

Showfloor Signage

Informational Signage


SEMI Global Expositions 速

Style Guide

2011 layout construction

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2011

OCTOBER 2010 / V.1b


SEMI Global Expositions ÂŽ

Style Guide

CONSTRUCTING THE LOOK AND FEEL

1B

1) The Background

1A

The background of the page should appear to be white, behind either two images of different elements (1A) or a single image, which can be flattened and saturated with a multiplied color overlay (1B).

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2011

OCTOBER 2010 / V.1b

2B

2) Metallic Stripe

2A

Metallic-look stripes of different colors can be selected from the stripe library on page 16. The stripe may also wrap around to a back page and it’s height should either match the image space above it, at the top of the page (2A) or float over the background image (2B). The SEMICON show logo and show information text should appear within the stripe and may be positioned horizontally left, right or centered.

3B

3) Design Elements

3A

Radius-cornered boxes, with 1-point keylines, in single rows (3A) or evenly-stacked groups (3B) can be used as design elements. Individual boxes can be removed to create open areas for type or logos.

4) Photography Photos (elements, industry technology, show floor images) may be used within the radiuscornered boxes. All boxes framing a photo or information should use 100% of the keyline color. Photos can be placed in individual boxes, or run through a set of neighboring boxes. Refer to page 17 for a library of selected element images.

5) Background Fractal (optional) As a design option, a single fractal can be selected from any set from the fractal library on page 13. The fractal should appear large and bleed off the page edge. The fractal can be filled with opaque or transparent color, and should not interfere with the legibility of the text.


SEMI Global Expositions ®

Style Guide

CONSTRUCTING THE LOOK AND FEEL

the elements of innovation

the elements of innovation •

• Banner Text Font: 32 Gill Sans Light and Gill Sans Regular, all lower case

26–28 January

COEX, Seoul, Korea

www.semiconkorea.org

• Show Logo

Moscone Center, San Francisco, California

• Date/Location Fonts: 12 Trade Gothic Bold, All Caps—Date 12 Trade Gothic Cond. Bold No. 20—Location

www.semiconwest.org

• URL Font: 12 Trade Gothic Bold

Co-located with

the elements of innovation JULY 12–14

JULY 12–14

Moscone Center, San Francisco, California

www.semiconwest.org

6) Type and Logos SEMI Logo •

Cover Sample Size A4

This sample shows a breakdown of the text elements.

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2011

OCTOBER 2010 / V.1b


SEMI Global Expositions 速

Style Guide

2011 libraries

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2011

OCTOBER 2010 / V.1b


SEMI Global Expositions ®

Style Guide

EXPOSITION LOGOTYPES

OFFICIAL EXPO LOGOTYPES

GENERIC EXPO LOGOTYPES

These logotypes can be used in simplified, reusable show signage, and work well on promotional items.

These logotypes can be used in simplified reusable show signage, and work well on promotional items.

DON’TS

Logotypes Two versions of each SEMICON and SOLARCON logotype are available for use: 1 The official “stacked” version, with the region name and year appearing below the exposition name in italics 2 An “in-line” version with no year designation FPD and LED logotypes are in-line only. Whenever possible, the official exposition logotype with current year should be used. On applications where a date is not desired (ex: on signage that will be used for more than one year; on giveaways and clothing that can be used for more than one year), use the in-line version of the logotype: Never remove the year from the official, dated logotype or attempt to create a “stacked” logotype without a date. In these applications, always use the in-line, non-year-specific logotype. NEVER attempt to create or re-create a SEMI Exposition logotype. Official logos for all expositions are available in a variety of file types, in color, black-and-white, and reversed (white-on-clear). If you require a logotype that is not available, please contact SEMI HQ Marketing.

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2011

OCTOBER 2010 / V.1b

DO NOT remove the year from the official, dated logotype or attempt to create a “stacked” logotype without a date.

SEMICON Korea DO NOT use trade gothic for logos

SEMICON Korea DO NOT use Gill Sans for logos

SEMICON Korea DO NOT use ANY other Non-corporate FONT for logos

NEVER attempt to create or re-create a SEMI Exposition logotype.


SEMI Global Expositions 速

Style Guide

COLOR BUILDS / SHOW COLORS

PRIMARY COLOR PALETTE

{CHINA}

{WEST}

PANTONE 704

PANTONE 717

OCTOBER 2010 / V.1b

PANTONE 576

PANTONE 7468

C0 M6 0 Y1 0 0 K3

C0 M1 7 Y1 0 0 K0

C2 4 M0 Y9 8 K8

C4 9 M0 Y1 0 0 K3 9

C9 4 M1 6 Y7 K2 8

R2 1 7 G9 4 B0

R2 3 5 G1 8 3 B0

R1 8 2 G1 9 1 B0

R1 0 6 G1 3 4 B5 2

R0 G1 1 7 B1 5 4

a22b38

HTML

d95e00

HTML

ebb700

HTML

b6bf00

HTML

6a8634

{EUROPA}

{SINGAPORE}

{JAPAN}

{RUSSIA}

{TAIWAN}

PANTONE 2935

PANTONE 7460

PANTONE 3282

PANTONE 689

PANTONE 267

HTML

00759a

PANTONE 5275

C1 0 0 M5 2 Y0 K0

C1 0 0 M6 Y1 K1 2

C1 0 0 M0 Y4 5 K1 2

C2 7 M8 1 Y8 K2 8

C8 6 M9 6 Y0 K0

C7 3 M6 2 Y8 K2 6

R0 G9 1 B1 8 7

R0 G1 3 7 B1 9 6

R0 G1 3 5 B1 2 4

R1 4 3 G6 3 B1 0 9

R8 2 G3 5 B1 5 2

R8 5 G8 1 B1 2 3

005bbb

PANTONE 7467

HTML

0089c4

PANTONE 7434

HTML

00877c

PANTONE 5415

HTML

8f3f6d

PANTONE 5285

HTML

522398

PANTONE 310

C1 0 0 M0 Y2 9 K0

C9 M8 9 Y2 3 K3 4

C5 7 M2 3 Y1 0 K3 1

C4 8 M3 9 Y5 K1 4

C4 8 M0 Y9 K0

R0 G1 6 8 B1 8 0

R1 5 0 G4 9 B8 6

R9 2 G1 2 7 B1 4 6

R1 3 4 G1 3 1 B1 6 4

R1 1 1 G2 1 2 B2 2 8

HTML

2011

PANTONE 390

R1 6 2 G4 3 B5 6

HTML

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{SEMI}

C6 M9 3 Y5 8 K2 8

HTML

SECONDARY COLOR PALETTE

PANTONE 7406

{KOREA}

00a8b4

HTML

963156

HTML

5c7f92

HTML

8683a4

HTML

6fd4e4

HTML

55517b


SEMI Global Expositions ®

Style Guide

GRADIENT LIBRARY

FOREGROUND GRADIENTS {CHINA}

cmyk

Use the color formulas provided to create each show’s color gradients. For easy designing, swatches of the color combinations are provide in Adobe Illustrator and InDesign files in the brand assets folder.

C0 M1 0 0 Y1 0 0 K0

{WEST}

C0 M1 0 0 Y1 0 0 K0

{KOREA}

C2 5 M0 Y1 0 0 K0

{EUROPA}

C2 5 M0 Y0 K0

{SINGAPORE}

C1 0 0 M5 0 Y0 K0

{JAPAN}

C2 1 M0 Y8 K0

{TAIWAN}

C1 9 M8 4 Y0 K0

{RUSSIA}

C6 0 M9 6 Y0 K0

rgb

TO

TO

TO

TO

TO

TO

TO

TO

C0 M1 7 Y1 0 0 K0

C0 M7 5 Y1 0 0 K0

C0 M0 Y1 0 0 K0

C5 0 M0 Y1 0 K0

C1 0 0 M7 5 Y0 K2 5

C4 2 M0 Y1 7 K0

C0 M1 0 0 Y0 K0

C8 6 M9 6 Y0 K2 5

R2 3 7 G2 8 B3 6

R2 3 7 G2 8 B3 6

R2 0 2 G2 1 9 B4 2

R1 8 5 G2 2 9 B2 5 0

R0 G1 1 3 B1 8 8

R1 4 4 G2 1 2 B2 1 4

R2 0 0 G7 7 B1 5 6

R1 2 8 G5 0 B1 4 7

TO

TO

TO

TO

TO

TO

TO

TO

R2 5 5 G2 0 9 B0

R2 4 2 G1 0 1 B3 4

R2 5 2 G2 3 8 B3 3

R1 1 5 G2 0 6 B2 2 6

R2 9 G6 7 B1 3 0

R1 9 9 G2 3 2 B2 3 2

R2 6 3 G0 B1 4 0

R6 2 G3 7 B1 1 9

BACKGROUND GRADIENTS {CHINA}

cmyk rgb

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2011

OCTOBER 2010 / V.1b

{WEST}

{KOREA}

{EUROPA}

{SINGAPORE}

{JAPAN}

{TAIWAN}

{RUSSIA}

C6 M9 3 Y5 8 K1 0

C0 M3 0 Y1 0 0 K3

C2 4 M0 Y9 8 K8

C1 0 0 M2 5 Y0 K0

C5 0 M6 Y1 K0

C5 0 M0 Y2 4 K8

C6 0 M9 6 Y0 K0

TO

TO

TO

TO

TO

TO

TO

C2 7 M8 1 Y8 K0 TO

C6 M9 3 Y5 8 K5 0

C0 M6 0 Y1 0 0 K3

C5 0 M0 Y9 8 K3 0

C1 0 0 M5 2 Y0 K2 5

C1 0 0 M6 Y1 K1 2

C1 0 0 M0 Y4 6 K3 0

C8 6 M9 6 Y0 K2 5

C2 7 M8 1 Y8 K2 8

R2 0 5 G4 9 B7 9

R2 4 4 G1 7 8 B1 9

R1 8 2 G1 9 1 B0

R2 2 G1 4 3 B2 0 6

R1 1 5 G1 9 6 B2 3 4

R1 1 3 G1 9 1 B1 9 0

R1 2 8 G5 0 B1 4 7

R1 8 6 G8 3 B1 4 9

TO

TO

TO

TO

TO

TO

TO

TO

R1 3 2 G2 2 B4 5

R2 1 7 G9 4 B0

R1 0 2 G1 4 9 B4 8

R0 G8 7 B1 4 9

R0 G8 7 B1 9 6

R0 G1 3 0 B1 2 4

R6 2 G3 7 B1 1 9

R1 4 4 G6 1 B1 1 5


SEMI Global Expositions ®

Style Guide

EXPOSITION COLORING POSSIBILITIES

Basic Blending Modes for Backgrounds and Fractals The color palette for each exposition is unique. The Foreground or Background gradients designated for each show can be applied to the layout backgrounds and overlying fractals. Text and other graphic elements can be set using white or other colors from the Global Expos color palette. CHINA / FPD CHINA

WEST

KOREA

EUROPA

SINGAPORE

JAPAN

TAIWAN

RUSSIA

Background fractals should be set in simple harmonious colors that do not distract or interfere with text or other graphic messaging. Color options for the additional “metallic” stripes are included in the examples.

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2011

OCTOBER 2010 / V.1b


SEMI Global Expositions ®

Style Guide

FRACTAL LIBRARY

Fractal Sets Fractal sets are interchangeable for any show. Different fractal sets may be used on various show pieces. However, only one fractal set is to be used per piece. Note on Use of “Fractals” Because there is continued creative value in the geometric “fractal” graphics from the previous expositions lookand-feel, and because many shows have invested in reusable signage that incorporate these graphics and whose use can be extended further, we have kept the fractals as an optional graphic element for use.

SOLAR FRACTAL

DIE GRID FRACTAL

SILICON FRACTAL

ELECTRIC CHARGE FRACTAL

WAFER FRACTAL

INTERCONNECT FRACTAL

MOLECULAR FRACTAL

TECHXPOT FRACTAL

Fractals are not the dominant graphic feature of the current look-and-feel, and their use should be limited. Unlike past designs, we no longer layer multiple fractal images, choosing instead to present only one fractal pattern in any given design application.

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SEMI Global Expositions ®

Style Guide

TYPOGRAPHY

TRADE GOTHIC

GILL SANS

Primary typeface

Theme typeface and logo typeface

Primary vs. Corporate CONDENSED NO. 18

SEMI Global Expositions primary typeface is Trade Gothic. This typeface’s 7 selected fonts (as shown to the right) will give you all the typesetting options you need. Our other typeface, Gill Sans, is used for theme messaging and corporate logo use. As a graphic treatment, the theme headlines can be set in all lower case letters (as in the following examples.)

BOLD CONDENSED NO. 20

LIGHT

MEDIUM MAIN THEME HEADLINE GILL SANS LIGHT AND GILL SANS REGULAR

the elements of innovation

BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

LIGHT

LIGHT ITALIC

REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

THEME MESSAGING GILL SANS REGULAR

the elements of exposition the elements of community the elements of inspiration the elements of attraction the elements of reinvention

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BOLD NO. 2

BOLD OBLIQUE

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

EXTRA BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz


SEMI Global Expositions ®

Style Guide

TYPOGRAPHY

Usage and Formatting Specific fonts and formatting are to be used when creating layouts. Headlines need to be seen first and take up the most visual prominence. They are shown here at 28pt and can also be set in the Bold font. As a graphic treatment, the theme headlines can be set in all lower case letters. Use of initial caps for the theme messaging is optional. Subheads lie directly underneath the headline, are smaller than the headline, and are set in the Bold Trade Gothic font. Body Copy is set in a smaller point size than the Headlines and Subheads

Headline 28pt Gill San Regular Subhead—20pt Trade Gothic Bold Body Copy —14/22pt Trade Gothic Medium

Sample Subhead

Captions/Bullets/Listings—11pt Trade Gothic Condensed No. 18

DO NOT BREAK USAGE GUIDELINES (EX. SWAPPING SUBHEAD AND BODY STYLES) WHICH CAN RUIN LAYOUT HIERARCHY

SEMICON Korea

headline, 50pt Sample Subhead Copy, 20/28

Listings Header, 13pt Listings copy is set at a smaller point size than the Body Copy and slightly smaller than the Listings Header, 11/14 Bullets Header, 11/15 • Bulleted copy can be set at the same size or slightly smaller than the Listings copy, 10/13 • Sub-bullets: - Sub-bulleted items are indented and set at the same size. - Sub-bulleted text • Captions for charts or other graphics can be set and sized like Listings or Bullet copy.. OCTOBER 2010 / V.1b

Do not use other fonts in the trade gothic family other than the seven approved fonts.

This sentence leads off the main body copy of a sample brochure.

larger than any lists or bullets that may follow, 14/22

2011

Use of Trade Gothic Extended

Bullets/Listings Header—13pt Trade Gothic Bold

Body Copy under the main headline and subhead is set

page 15

DON’TS

DO NOT use trade gothic for logos

Sample Brochure Headline DO NOT distort (stretch, twist, skew, etc.) type


SEMI Global Expositions 速

Style Guide

METALLIC STRIPE LIBRARY

TEALSTRIPE.JPG

GOLDENSTRIPE.JPG

PURPLESTRIPE.JPG

MAGENTASTRIPE.JPG

REDSTRIPE.JPG

ORANGESTRIPE.JPG

GREENSTRIPE.JPG page 16

2011

OCTOBER 2010 / V.1b


SEMI Global Expositions 速

Style Guide

PHOTO GALLERY

EARTH

Elemental Imagery These are selected images for use as background images or supplemental images when designing with the 2011 Global Expos look and feel.

AIR

WATER

FIRE

WHITE

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2011

OCTOBER 2010 / V.1b

http://www.fpdchina.org/downloadFile/1289183145484  

http://www.fpdchina.org/downloadFile/1289183145484.pdf

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