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Employee trackers MISSION ACCOMPLISHED page 04

Company News for NMUK employees

APRIL - MAY 2012

the mag

best of GMS nissan’s bold new world page 02

we need high resolution please

in your region

lighter touch

Meeting the Inheritors

the new nissan juke campaign

page 07

page 08


cover story

“ I want to thank you, our customers,   our employees and   our dealers for helping to make this happen.”

Andy Palmer, Executive Vice President, Nissan Motor Co., Ltd

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Paul Willcox, SVP Sales & Marketing Europe

cover story geneva motor show 2012

nissan’s bold new world

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ON  TARGET  FOR  THE  TOP After a year of unexpected headwinds and tough operating conditions, Nissan ended FY11 on a high with plenty to shout about on the GMS stand.

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Record sales, four hot concepts and the broadest range of any manufacturer. As the world’s motoring press and industry leaders gathered to see what makes Nissan stand out from the crowd, our twelve Nissan Employee Trackers shared the latest news and experiences with their colleagues across Europe. On the morning of 6 March, Andy Palmer, Executive Vice President, Nissan Motor Co., Ltd. and Paul Willcox, SVP Sales and Marketing Nissan Europe presented Nissan’s ambitions and unveiled two concepts to an eager crowd of journalists at the Nissan Press Conference. Andy Palmer revealed the dynamic INVITATION concept and confirmed this is the inspiration for our new mainstream B-segment contender scheduled to launch in Europe in 2013. The production version of the Invitation concept

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car will be produced at Nissan’s Sunderland plant from summer 2013 and we were delighted to welcome the UK Secretary of State for Business, Vince Cable to join the stand with Andy Palmer and Paul Willcox for the announcement. Nissan’s Crossovers were also firmly in the spotlight with the reveal of the Hi-Cross HEV Concept – the latest contender in our marketleading crossover range, and the announcement that Juke Nismo will be the first car launched within the new global Nismo strategy. Driving Nissan’s electric vehicle leadership messaging, the e-NV200 Concept also featured, clearly demonstrating Nissan’s next step in its global zeroemission mobility strategy.

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e showcased our strongest range of models to date, signalling strong growth for the future whilst reinforcing the Nissan brand of innovation and excitement amongst European consumers. Driving the message of our Power 88 goal, Paul Willcox, SVP Sales & Marketing, Europe told the media on Press Day that Nissan’s 2011 growth of 25% in Europe, a market that expanded by only 4%, shows we are bang on target to achieve our aim to become the top Asian brand in Europe by 2016. Our sales success last year came despite problems such as the global economic downturn and natural disasters including the earthquake and tsunami in Japan and the floods in Thailand, all of which affected

supply. But as Paul Willcox told the media: “We have succeeded by placing the customer at the very heart of our thinking. We’ve asked ourselves what vehicles do they need and want today? What levels of support should our retail network provide? How can we introduce more flexibility and responsiveness into all areas of our business to give people more choice? These are the kind of questions that have been driving our business and will continue to do so.” The proof is clear to see as last year Nissan’s market share grew in virtually every European market making us the fastest growing mainstream brand in Europe overall - active in 47 countries!

renault ZOE SETS GENEVA BUZZING All eyes at the Renault stand in Geneva were firmly fixed on ZOE, our Alliance partner’s latest electric vehicle, which was being shown in its final production form for the first time. The compact hatchback was joined by Twizy – the small electric quadricycle – just ahead of its arrival in the showrooms and a new 2012 brand campaign starring Grammy award-winning and world-famous DJ David Guetta. It wasn’t all EVs, though. Renault previewed its new highly efficient Energy engines along with the Mégane Collection 2012, which encapsulates the company’s quality drive. And subsidiary Dacia had a world premiere in the shape of the all-new Lodgy MPV.

EMERG-E EMERGES FROM INFINITI 5 1. Nissan LEAF Nismo. 2. Nissan INVITATION concept. 3. Nissan JUKE Nismo. 4. Nissan Hi-Cross concept. 5. Nissan exhibition stand featuring concept cars.

Infiniti electrified GMS Press Day with the unveiling of EMERG-E - a stunning and highly advanced mid-ship sports car that provides an exciting glimpse into Infiniti’s future. EMERG-E is the ultimate expression of Infiniti’s inspired performance – a

range-extending electric sports car with 402bhp (300kW) from two midmounted electric motors capable of accelerating from 0-60mph in just four seconds – and from zero to 130mph in a single, seamless 30-second burst. Yet it also provides zero

emission urban transport over a 30-mile range. There was also confirmation that 200 examples of the 420PS FX Sebastian Vettel version will be built for Europe and the Middle East, while emissions from the M Hybrid are now down to 159g/km.

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cover story

Nissan trackers at Geneva Motor Show

Nissan Employee Tracker programme

Employee Trackers meet CEO Carlos Ghosn, from left to right: Juan Carlos Blanco, Paulina Navarrette, Nathalie Johan, Mercy Donker, Dennis Wierenga, Anita Koles, Nikita Kovalevsky, Niko Tillan, Paul Cox, Sharon Sulu, Thomas Rouer and Emanuelle Hervy.

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The Employee Tracker team on the Nissan stand.

TRACKER 2012: MISSION ACCOMPLISHED On the hottest press days of the year for motoring news, Nissan welcomed the 12 winners of our Employee Tracker competition who became our eyes and ears on the floor at Geneva Motor Show.

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y the time you read this, the 12 Nissan employee Trackers will have settled into life back home, after three hectic days in Geneva. On paper the Nissan employee Tracker programme was a gamble. Take 12 employees from across Europe with no previous experience in communications and turn them into content producers. They had to learn the ropes quickly and master new tools, technologies and processes. They also had to overcome any fears they might have had about writing (for many in a second language), about meeting and interviewing

senior executives including Carlos Ghosn, Colin Dodge, Trevor Mann, Paul Willcox, Victor Nacif and Jerry Hardcastle all while following a very demanding schedule in an unfamiliar setting. So were they up to the job? Judging from the number and variety of the posts on www.nissantracker.com, the answer is yes. As of March 12, when this article was written, they had produced 104 posts, three times the amount of content expected. The site metrics were also very positive. In just one week, over 7,200 Nissan employees visited the site.

Log on to www.nissantracker.com and take a few minutes to read the posts, view the videos and enjoy the photos. The site can be accessed from any PC, all you need to do is log in with a Nissan e-mail or employee ID. You’ll get a very personal view of the Geneva Motor Show. It’s the next best thing to being there.

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Employee Trackers interview Trevor Mann, (formerly) SVP for Manufacturing, Purchasing & Supply Chain Management in Europe (left) and Colin Dodge, EVP, AMI-E Operations (right).

“The most interesting part of the day for me was being shown round the Nissan and other car makers’ stands by Victor Nacif, the Vice President for Design in Europe. He pointed out various elements of design on cars that we would normally not be aware of, and his enthusiasm as   he spoke demonstrated that he clearly loves his work.” Paul Cox, NMUK

Employee Trackers enjoy a guided tour with Victor Nacif, VP, Design Europe.

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fast fact & figures

in your region

stay in touch with your plant

EUROPEAN sales NTCE

More records tumble in our best ever February

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he sales momentum following our record 2011 continues. Last month we recorded our highest ever February market share in Europe at 4.1%. It’s the third month in a row that we have claimed 4% or more. In total we sold 56,733 vehicles, an increase over the same period last year of 5.5%... and this in a market that was down overall by around 4%. Underlining the importance of the crossover

market to our fortunes, Nissan QASHQAI, Nissan JUKE and Nissan Murano together accounted for more than half of our total sales. Little wonder, then, that we showcased the Hi-Cross Concept at the Geneva Motor Show as an idea of how we might expand our crossover range in the future. As Vice President for Sales, Guillaume Cartier said: “These are just some of the models that are going to maintain and even accelerate our

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we need high resolution please

sales momentum.” But these are still volatile times as the returns from Spain and Holland show: both countries remain down on FY2010. Thankfully there’s better news to be found elsewhere. For example, the best performing market last month was Russia where we took 7.5% of the market while the UK saw a 72% year-on-year increase. Thank you to all the teams for this record performance.

Meeting the Inheritors

top 10 countries februAry 2012 sales and variations Fiscal year to date

NTCE gives student engineers a unique insight into how we shape the Nissans of today… and tomorrow

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or its 4th Annual University Engineering Summit (AUES), 27th February - 2nd March 2012, NTCE opened its doors to 230 engineering students from 20 top universities, including Imperial College, Coventry University and Sheffield University. Each day began with a presentation of our history, values, and leading role in British industry, and of UK product development, spotlighting Nissan Qashqai and Nissan Juke success stories. A guided tour followed, complete with presentations of Nissan LEAF, and Safety and Anti-Theft Labs. The

UK 91,712 11.7 % Netherlands 11,160 6.3 Belgium/Lux. 20,276 7.3 %

%

Germany 62,089 9.1 %

russia 142,983 56.5 % Poland 15,113 15.7 % Ukraine 10,405 72.9 %

France 71,485 23.1 % Spain 40,426 7.3 %

monthly sales

625,830

56,733

compared to same period FY2010

+5.5% compared to February 2011

vehicles

90-minute visit to the test building and its extreme climate chambers attracted special interest. At the end of the day, enthused students divided into teams to brainstorm real topics: The Next QASHQAI, Electric Vehicles, and Brand, with R&D and HR staff on hand for guidance. Each team presented its results and fielded Q&As from NTCE staff and students. The young people took away an idea of their future, while we measured the drive and talent of the next generation of engineers, who came prepared to impress. Kudos to the 70 staff members who made AUES 2012 a big success!

Following a phenomenal FY11 at NMUK we are pleased to welcome Nissan INVITATION to our production line. It was the story that dominated the news at Geneva Motor Show – our new head-turning hatchback concept will be launched as a mainstream B-segment contender in FY12 and produced by NMUK. The accolade is a major success story as INVITATION will create 2,000 new jobs, bring £125m investment by Nissan and a £9.3m Government Regional Growth fund to support the project. In a further display of endorsement from the UK Government, Vince Cable, UK Secretary of State for Business joined Executive Vice President Andy Palmer to reveal the great news at GMS as the wraps came off the dynamic concept car. In addition to vehicle assembly, we will carry out axle production, cylinder head casting, camshaft machining and engine assembly, bringing 400 new Nissan hires to NMUK, increasing the workforce to around 6,000 - our highest ever! Trevor Mann, Nissan Senior Vice President for Manufacturing in Europe, said: “I’m delighted that Sunderland has secured what will be another very important model for Nissan in Europe. It is a testament to the workforce, the ongoing support from the UK Government and all of our regional partners and suppliers.”

Italy 61,215 8.0 %

GOODBYE TO TREVOR MANN

key figures februAry 2012 fiscal year to date

INVITATION ACCEPTED!

vehicles

february MARKET SHARE

4.1

%

NMUK says a fond farewell to Trevor Mann following his recent appointment to SVP, Global Supply Chain Management and Operating Committee, AMI-E. The move is part of Nissan’s senior management changes as we strengthen resources behind

our Power 88 mid-term plan and follows 26 years at the Sunderland Plant where Trevor began his career on the shop floor, rising to SVP for Manufacturing, Purchasing & Supply Chain Management in Europe and achieving two honorary

doctorates and a CBE. Thanking NMUK’s 5600 strong workforce for its achievements, Trevor said: “this success has been down to an enormous team effort, so I’d like to thank our entire workforce for their sustained and continued support”.

ahead of Business Plan

April - May 2012 |

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lighter touch

Nissan. Innovation That Excites.

the nissan juke campaign

built to thrill

The new Nissan JUKE campaign brings a new dose of innovation and excitement.

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uilt To Thrill, is the new Nissan JUKE brand campaign highlighting the premium and credible elements of our successful crossover. The campaign focuses on the inspiration for Nissan JUKE’s design, featuring original elements that were used when concepting the model’s design: a dune buggy (originally chosen for its high arched wheel design) is combined with a motorbike (the inspiration for the interior design and console) to build a 3D image of a JUKE, with the car seat fabric being inspired by scuba diving material. Other extreme sport equipment such as a canoe and snowboard are also featured to appeal to Nissan JUKE’s target audience who seek excitement and fun.

– Nissan International SA - Zone d’Activités La Pièce 12 - 1180 Rolle, Switzerland. Publisher: Matthew De La Haye. Editorial Director: Laura Jacquier. Editor in chief: Selina Thompson. Local editors: Lucy Banwell, Dawn Waugh, Paul James (NMUK), Anne Vittoz, Matt Loader (NTCE ), Kilian Guasch Tellez, Sandra Labanda Blanco (NMISA ), Jolanda Gnirrep, Martien Heeremans (NMPCBV), Tatjana Moiseichenko (NMGR). Contributors: Sophie Herlem, Cristina Sancen, Matthew Carter, Neil Briscoe, Simon Hacker and other contributors too numerous to mention! Foto’s: Photo’s: cover and Pages 2-6: Matt Fowler Photography; Page 7: Neil ,146 rue du Faubourg Poissonnière, 75010 Paris, France. Balderson. Concept & design: Printed on Cyclus Print, recycled and recyclable with vegetable ink.


N-COM Magazine Issue #28 Apr-May 2012