Part 4: The main thing that was criticised in our film was Libby running. Although we could see where the audience was coming from, this was more acting skills rather than actual filming. Here are out final evaluation screening comments Final Screen Evaluation Comments Positive comments – -
Nice intertitles The jump at the end is effective The image edit near the end is very cool The trailer as a whole builds up tension The blood effect on the camera was good Montage shots were really interesting The whisper of ‘Kill them Alice’ was really effective All blood effects were good. There was a nice use of close ups The props i.e. newspaper and photographs were used to the best of their ability. The credits made the trailer appear more professional. The photo montage was incredibly done The trailer clearly sets up the narrative The low key lighting made the trailer appear more creepy The scream/scare at the end is nicely done. The panning shot used was really effective The trailer had a really good soundtrack Overall there were some really good shots Quick cuts that were used in the trailer worked well A really good storyline The editing was smooth and nicely done. The edits and special effects were good.
Negative comments – -
Some of the soundtrack plays over the speaking A few of the intertitles need to be longer The text needs to be darker or distorted, it isn’t creepy enough. Running needs to be more frantic The soundtrack isn’t effective There is one shot where the text moves too quick The text is a little bit glitchy at the end The text font is too cheesy The general storyline Don’t understand the narrative Running scene needs to be more realistic – more desperate No character or storyline gone into detail Only one character really shot, there is no character interaction
The point that I do mostly agree with are that the text is too cheesy. As none of our group had any experience with After Effects, we just tried to keep the text plain and simple so that it would not get too complicated. One of the points that I do not agree with is the unclear storyline. Throughout the whole of our film, there was enough intertitles used throughout
that if you couldnâ€™t figure it out yourself, you were told it. Producing a clear narrative was one of our main priorities which is why I was un happy that some had told us it was not very good. It was something we worked hard on and constantly was re filming because we though there were possibilities of extra shots that would help set out the narrative clearly. The comments that I was most happy with was where someone mentioned how the low key lighting made the trailer appear creepier. From previous experience of watching so many horrors, I know how important low key lighting is, especially in a horror movie. Although it was a lot harder filming in the dark and outside in the dark, it makes me feel as though it was worth it. the main trouble we had was picking up any image at all when it was dark, this then lead to the group designating someone to control a torch at just the right place to make the scene seem dark yet visible. On average our trailer received roughly 7.8 out of 10. Over all I am happy with how our trailer turned out as it was exactly what we had in mind. Our trailer may have scored lower purely because of personal taste and whether they like the idea of a psychological horror. After reviewing the focus group, we made some quick amendments. The main adjustment we made was making the intertitles longer. When watching our trailer back we realised just how quick the intertitles were for people who had never seen the trailer before. To do this we simply just changed the speed duration of the clip which slowed it done. Another quick change that we made was cutting out some of the running. Although we felt this played a big part in out horror trailer, this proved to be the least successful scene with the most complaints. These minor adjustments helped to make the trailer flow better made the audience stay keen and interested in out film. The running seemed to come across as boring despite their only being about 10 seconds of it, so we cut some of it out and we can see where the audience is coming from.
Our intended audience was a psychological/gory horror fan. I think our trailer appeals to our chosen target audience has it has elements of both blood and gore and psychological events. A description of a stereotypical fan is a female mainstreamer and likes to explore alternative ways of life. one of the things we looked at is the type of films this person may be interested in. we come up with Paranormal Activity, The Blair Witch Project and Saw. Luckily our group had either seen all of these films or roughly knew what they were about so we wanted to include elements of each of these films into our own trailer. The main techniques that were used in all of these films were parallel music and creepy locations. We managed to create a creepy soundtrack for out film by layering scary sound effects over a basic horror soundtrack. A lot of psychological horrors are filmed in bedrooms of young girls such as Paranormal Activity, we used a dark bedroom as one of our creepy locations but we also filmed the outside running scenes in a graveyard. These were two stereotypical creepy locations but that’s the kind of people we were aiming at. The main characters in psychological films are usually young/teenage girls. These kind of films appeal more to females rather than males. Being a mainstreamer, they like to fit in with the crowd so also like the slight element of gore. As this was not the main aspect that our target audience enjoyed, we only include a little bit of blood just to make it appeal to a larger target audience. My favourite part of the trailer is the panning around the bedroom scene, panning back to the middle where ‘Katie’ is standing there all of a sudden. This was a last minute idea and it ended up being my favourite part of the trailer. This kind of scene is what would appeal to our target audience. They like the idea of suspense and the panning helps build that up. There was no technical techniques used for this effect, I think that’s why it is my favourite as the shot just flows. all it was, was myself ducking down in front of the camera and popping up when it started panning. We did this slowly so that I had time to get up properly and then sped it up on Premier Pro. Overall I am happy with how our trailer turned out. I would not change any of the narrative, maybe only the intertitles and cut out some of the running.
final evaluation part 4