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We understand that you have a differentiating opinion on ‘branding’?

personalizing experiences! Provide unique value - personal service remains key, and little things count for a lot!

Indeed, I have always been very sceptic as to the ‘overbranding’ of luxury properties which I’m very pleased to note that it’s shared by quite a few distinguished industry leaders. Therefor we took a soft-branding approach in all of our own projects in agreement with the investors who wanted to create something very special. High-end hotels have become oh so interchangeable. Their logos are often the only distinguishing feature. Remember Conrad Hilton, who started out as a luxury hotelier? And Juan Trippe of Pan Am, who founded InterContinental having luxury hotel oases around the world in mind? When investors took over both companies later, they began to ‘uniformise’ the properties! Today, as major investment groups are acquiring landmark hotels solely with ROI in mind, they squeeze most of them into the same management model, thus creating ‘look-alikes’ , and luxury brands loose their individuality. This is opening niches, which luckily are sometimes filled by discerning independent hoteliers with a foresight!

What advice would you give someone looking to work in the luxury lifestyle and Hospitality sector? Don’t try to do it my way! I never saw a hotel school from the inside - I’m totally self-trained and made! Try to get the very best education and training available in our todays evolving and very demanding industry! Work your way up expeditiously by choosing the right hotels and try hard to stay an ‘individual’!

Regine Sixt accepts the ‘Woman of the Year’ award.

Opening the Hall of Fame, Frank M Pfaller and Ricardo Arranz of Villa Padierna Hotels & Resorts

In essence - what’s the key to success in the small luxury retreats you are involved when it comes to create guest loyalty? To be really exceptional, you have to first of all know your customer and their needs and desires - in travel an beyond! Be authentic - don’t try to copy the ‘big boys’ the chain hotels! Create a new level of engagement by

What is the basic idea behind your today’s activities? Our vision is to act as innovate developers and operators, cherishing the classic hospitality tradition of excellence, whilst thinking and acting – allow me to use the phrase “outside

the box” – meaning without the constraints of a large chain or organisation. This puts us into a position to be able to maximise the property’s potential without surrendering to standardisation.

When it comes to operation, my own expressed philosophy has always been that no two people are alike, and I really believe the same should apply to luxury hotels and villa estates. Each property has its very own character, style and concept and must meticulously reach and maintain highest standards of quality and personalised guest services. And above all, none should have to bear the dull stamp of conformity.

CHC BrandBook & Excerpt from IndexBook | Jan.2018  

CoutureHospitalityConcept partners are providing made-to-measure management & concept solutions for discerning Hoteliers

CHC BrandBook & Excerpt from IndexBook | Jan.2018  

CoutureHospitalityConcept partners are providing made-to-measure management & concept solutions for discerning Hoteliers

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