You can draw, girl. These were the first words Iâ€™d heard that actually sat in my mind for days and convinced me that I had any sort of graphic talent. My professor at the time, Scott Farrand, taught advanced graphics at the University of South Carolina. He had hovered over my shoulder while I worked on an illustration project and then again when we had to design our own website. From then on, I have found ways to enter illustrations and graphics into as many projects as I can.
Business Development 14 Miscellaneous
VOTERHEADS The Opportunity: A program working to empower citizens and their knowledge on city government policies was in need of a logo design. The Solution: I designed this logo while interning at an agency in Columbia, and the logo is now a prominent piece of the Voterheads website.
THE COCKTAILS CONCERT SERIES The Opportunity: An all-female a cappella group on USCâ€™s campus, The Cocktails requested a design for their seasonal perfomances. The Solution: With consistent interviews and collaboration with the group, I illustrated a series of posters that reflected the season and the overall theme of a concert to print and distribute across the campus.
HOT 100 CHART THIS MONTH’S TOPPERS
Q&A with Avett Brothers
Rising rapper talks about Trey Songz, Usher, and her skin-tight wardrobe BILLBOARD MAGAZINE
The Opportunity: Illustrate the cover of a well-known magazine with a prominent celebrity as the featured story. (Class assignment)
Win tickets to Jay-Z’s private show in Miami mii >p.12
ALBUM ANTICIPATION N.E.R.D. KID CUDI CEE-LO KANYE WEST JAY SEAN MARIAH CAREY RIHANNA
9-year-old Willow Smith’s “must-see” performance 56878979487.99C
November 1, 2010 rd.com m www.billboard.com lboard.biz d www.billboard.biz S $6.99 US
YOUTUBE BILLIONAIRE Lady Gaga beats Justin Bieber in the race for 1 billion views >p.22
The Solution: I chose a rising hip-hop artist as the cover story, designed the entire cover in Illustrator, and created copy that would reflect current news in the music industry.
MINUTE TO WIN IT The Opportunity: Create, design, and implement a hypothetical, collegethemed game for NBCâ€™s Minute to Win It. (Class Assignment) The Solution: I first chose pizza and condiments, a food staple in the college community, as the basis of my game and developed a chart to illustrate the rules of the game with similar design elements as those used on the NBC gameshow. The final product was about 3 ft. wide and 4 ft. long and mounted on foam core.
AMERICAN ADVERTISING FEDERATION of the Midlands The Opportunity: To create a themed campaign for the upcoming ADDY awards, hosted by the AAF of the Midlands, to honor local agencies and creative individuals for their accomplishments in design.
The Solution: Based on a â€œreality showâ€? theme, I used Illustrator to graphically represent potential characters that exude the personalities of those working in an ad agency and how they interact in a real world setting. To spark interest, I designed a Save the Date card that would hint at the reality show theme without giving too much information as well as a logo for cohesive branding in future promotional materials.
COASTAL CAROLINAS MIDLANDS GREENVILLE
account for in economic output in South Carolina
Save the Date March 6, 2012
voice in advertising
Meet with your constituents in the advertising profession and learn more about how the industry impacts South Carolina’s economy.
is the unifying
The Opportunity: Draft a “Save the Date” postcard to be mailed to current and potential AAF Midlands members.
The Solution: Attention-seaking graphics that highlight key facts on the event and creatively incorporate elements of the AAF brand.
iPhone App Design
Personal Logo / Branding
CRESCENT CACAO, LLC
Corporate Entrepreneurial Logo / Branding
THE TOWN OF LEXINGTON
TOWN of LEXINGTON
The Opportunity: The Town of Lexington was in need of a vision plan to implement a series of renovations and economic improvements along significant corridors and city streets.
The Solution: The Director of Planning at The Boudreaux Group, sought my graphic assistance in the visual design and printing of the 70 page report. I developed a consistent color scheme, font styles, and a uniform layout for the editorial content. As an organizational piece, I created basic logos to distinguish key sections in the report.
Assets understanding existing conditions is an important step in creating a viable plan. Throughout the vision planning process, the planning team studied, researched and analyzed the built and natural environment, developed an understanding of residents’ desires, the relationships between land uses, and the diverse areas of town. The following pages provide photographic analysis, which illustrates the potential and inspired the recommendations. The foundation of this Vision Plan and its recommendations is the desire of residents to capitalize on and to improve and celebrate the numerous assets that make the Town of Lexington such a wonderful place in which to live, work, play, learn and worship. The Vision Plan recommendations seek to accomplish this with a comprehensive approach in connecting these assets. In order for this to be successful, the town should welcome and direct people strategically and aesthetically to these places. In short, the Town of Lexington has a very unique story to tell, which is important to achieving this vision. This vision is about celebrating the town’s history and building a new economy and zeitgeist that will ensure Lexington remains a viable, beautiful, interesting, innovative and culturally significant place to call home for generations to come. Many of the Town’s assets and neighborhoods are not mentioned specifically in the Vision Plan. The focus areas and priority projects presented in this plan are ones that were unanimously shared and supported throughout the vision planning process and ones that are key to driving success. In addition, the priority projects are ones that will impact, most directly, the quality of life and economy throughout the Town of Lexington, setting the stage for more successful implementation of projects in other areas of town.
triangle historic district •
Main Street Commercial Area
ViBrant commercial corridor on sunset BouleVard
retail (national, regional and local)
Old Mill and Pond
Service and industries
Lexington County Museum
Areas to develop in more sustainable and
historic homes, Buildings and Churches
Civic Center: Town hall, County Administration,
Old Courthouse, Lexington County Library •
New Chamber of Commerce Building
Virginia hylton Park
Palmetto Collegiate Institute
Johnny W. Jeffcoat Walkway
Gibson Pond Park
small toWn and sense of community •
South Lake drive historic homes
recreational and Organized Sports
Old Cherokee road
West Lexington (Sunset Boulevard, Augusta road)
direct access to Interstate 20
Close proximity to Interstate 26
Central location in the State
Close proximity to a major airport and a major research university
TOWN OF LEXINGTON VISION PLAN
ThE BOudrEAuX GrOuP | dESIGNWOrkS | dENNIS COrPOrATION | MILEy & ASSOCIATES
rural character Being rural is something that is very special to Lexington - it is part of the townâ€™s heritage. With the ever-increasing growth and development, the town (and county) should do all that it can to preserve this heritage. Corridors such as Old Cherokee between North Lake and Pilgrim Church road should be protected as scenic byways or parkways. East Sunset Boulevard and Augusta road will develop; however, ensure that the rural viewsheds are preserved along with the growth, working hard to celebrate the authentic rural character and spirit.
Old Cherokee East Sunset - Opportunities for improved corridor development that preserves rural character.
Analysis ThE BOudrEAuX GrOuP | dESIGNWOrkS | dENNIS COrPOrATION | MILEy & ASSOCIATES
TOWN OF LEXINGTON VISION PLAN
The following images illustrate the vision, providing the pictures of what can be as imagined in the vision statement and expressed by numerous residents. Each illustration is conceptual and does not represent real projects, just the potential as the town moves forward with the implementation of the Vision Plan.
ThE BOudrEAuX GrOuP | dESIGNWOrkS | dENNIS COrPOrATION | MILEy & ASSOCIATES
TOWN OF LEXINGTON VISION PLAN
THE UNIVERSITY OF SOUTH CAROLINA The Opportunity: Create a visual element that highlights The Boudreaux Groupâ€™s relationship with the university and engages the audience. The theme would reference a puzzle and the firm as an integral piece. The Solution: Using InDesign, I first created a grid system that highlighted three key projects of the firm and where they were located on the universityâ€™s campus. The system used outlines of puzzle pieces that were hand-cut and fit together to form a triangle shape. When the pieces were removed, I had deisgned a backside that provided descriptive project information and facts about the firm.
SOUTH CAROLINA SCHOOL BOARD ASSOCIATION The Opportunity: Interact with local schools to educate students on the opportunities in architecture using a creative method to spark creativity. Present our ideas at the SCSBA Conference using visual aids.
The Solution: I collaborated with The Boudreaux Group’s business development team to schedule a day with an art class at Bookman Road Elementary in Columbia, SC. We gave the students the assignment to design their ideal classroom space using the materials we provided. For the conference, I designed the “recipe” cards and the banner to convey our message on design and education.
Design a logo and visual aids for a project interview to represent three architectural firms as one, unified team.
Ayers Saint Gross
The Boudreaux Group
As part of the design team, I coordinated all materials amongst the three firms to design a series of banners that highlighted the teamâ€™s project experience in higher education and residence halls. To graphically form a unified team, I designed a logo to be used in the slide show presentation and all printed materials. With a clean and simple font and the universityâ€™s colors, the logo provided a consistent design element throughout.
BUSINESS DEVELOPMENT 23
Fostering academic success
Individual experience of Ken Gallaugher while with Little Diversified.
GREEN QUAD RESIDENCE HALL AND LEARNING CENTER
THE BOUDREAUX GROUP
UNIVERSITY OF SOUTH CAROLINA COLUMBIA, SC
PROJECT DATA AREA & COST 176,000 square feet 500 beds $25.02 million PROJECT START DATE 2001 COMPLETION DATE July 2004 LEED RATING Silver SERVICES PROVIDED Architect of Record AWARDS 2007 Honor Award from the South Carolina Chapter of the AIA 2006 Honor Award Columbia (SC) Chapter AIA 2006 President’s Award BRICK SouthEast Design Award 2003 Sustainable Design Award Charlotte (NC) Chapter AIA 2005 Columbia Choice Award The City of Columbia Tree & Appearance Commission and Columbia Green
This residence hall project comprises the third phase of a major campus development for new student housing. The complex consists of three separate buildings, designed to house approximately 500 students in apartment-style units with two different fourbedroom layouts. A fourth building, an academic Living/Learning Center in the heart of the quadrangle, integrates a learning environment with the students living quarters. The learning center houses computer labs, classrooms, study lounges, and faculty offices. The exterior architectural style of each building is in keeping with recent housing projects in the same vicinity of campus and reflects the traditional detailing celebrated on the historic “Horseshoe” of USC. Reflecting a sustainable design initiative, the project boasts a green roof component in the main courtyard and a carefully planned system of filtering surface runoff. With a Silver LEED rating, the West Quad was one of the first LEED certified buildings in South Carolina and the first certified dormitory in the Southeast. The architectural design was a collaborative effort between The Boudreaux Group and Little & Associates Architects of Charlotte, NC.
CLEMSON UNIVERSITY THE BOUDREAUX GROUP CLARK NEXSEN AYERS SAINT GROSS
Proposals, or Request for Qualifications, are designed to market a firm as the strongest candidate for a particular architectural project. My responsibilities as a graphics coordinator is to create the layout and design template for proposals as well as coordinate all mateirals needed to compose a proposal for submission. The overall content of the proposal is mostly project pages, similar to those shown below, where a building is visually represented through photographs and factual information to relay the architectâ€™s design experience. Once a proposal is complete, I print, bind and distribute to the client to meet the submission deadline.
SODA CITY MARKET The Opportunity: The All-Local Farmers Market in Columbia, SC requested a concept sketch of a new space that would become a hub for a variety of community activites an a local gather spot for vendors.
The Solution: I formatted case study images of farmers markets and activity centers into a grid template and designed a hypothetical logo for the market based on the clientâ€™s preferred colors and the desire for a natural, earthy tone.
Ridgeway’s best kept secret.
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OVER THE TOP
Update a pre-existing advertisement for a local restaurant without losing the client identity.
Incorporate the boutique logo and professional photographs to create a colorful and playful print advertisement.
After combining several draft versions of the original advertisement, the painting of the restaurant was kept as well as most of the original content, but I included a textured background and illustrated details to bring interest to the background and foreground.
I chose a feminine color scheme, a serif font and formatted the pictures to convey a sophisticated yet youthful shopping experience with the clothes or accessories being the main focus. Creating the taglines, “we’re different,” and the “best kept secret,” supported the client’s desire to stand out agianst competitors.
S C H O O L O F C O S M E TO L O G Y PRESENTS
Become a part of fashion history on March 26, 2012.
An amazing fashion show event created by The Walker Foundation, to raise money for
The SC School for the Deaf and the Blind provides education and accessibility for children who are deaf, blind or sensory multidisabled, their families and the professionals who serve them.
WINE DINE & DESIGN The Opportunity: Design a save the date card and direct mail postcard to advertise a local fashion show for a charitable cause.
The Solution: Stemming from the logo and its color scheme, I created a postcard to be distributed via direct mail to potential attendees and sponsors. I completed this project during an internship and worked directly with the Media Director of the Walker Foundation to acheive a cohesive design for all print materials.
MONDAY, MARCH 26, 2012 COLUMBIA METROPOLITAN CONVENTION CENTER SOUTH CAROLINA
For more information:
www.WINEDINEANDDESIGN.org PURCHASE TICKETS NOW!
WDD BUSINESS DEVELOPMENT
Screen Print/T-Shirt Design
Screen Print/T-Shirt Design
Organizations marketing & design Allyson Marie Seitzer caitlin kennedy bradley
AAF OF THE MIDLANDS
I believe in work that’s as&smart as it is beautiful. Goodwyn, Mills Cawood Marketing Coordinator for Greenville & Atlanta Offices Marketing Lead for ClearWater Solutions work
e d u c at i o n
LEADERSHIP American Advertising Federation of Greenville (2013 & 2014 Club of the Year) May 2014 - May 2015 President
• Incoprorates branding standards into all forms of communication and project June 2013 - May 2014 proposals CRISPIN PORTER + B O G U S Kgraphic, Y Vmarketing C U B R Amaterials NDCENTER American Advertising Awards Chair • Develops M a y 2 0 1 3 - A u using g u s tthe 2 0lastest 13 A u g uprograms s t 2 0 1 2 -and M ay 2 0 1 4 Adobe Art Directo r I n t e r internally n M aand s t ethrough r s o f local Business in Advertising distributes Society of Marketing Professional F Rmedia EELANCE C o n c e n t r at i o n : A r t D i r e c t i o n Services (SMPS) Palmetto M a y 2 0 1 1 - A• u Works g u s t directly 2 0 1 2 with UN I V E R S I T Y O F S O U T H C A R O L I N A Marketing team, January 2012 - May 2013 t o g r a p h e r , G r a p h i c in-house D e s i g ndisciplines er HO N Ooutsourced RS COLLEGE and G A R N E T & B L A C K Mconsultants A G A Z I N Eto create A u gmarketing u s t 2 0 0content 7 - M ay 2 0 1 1 Member, Communications Committee J a n u a r y 2 0 0• 8 Manages - M a y 2 0local 1 1 public B A relations i n J o u initiatives rnalism and Mass Comm P h•o Corresponds t o e d i t o r directly M a jwith o r Public i n V i Relations s u a l C o m m u n i c at i o n s American Advertising Federation of 9 4 4 / V E G ACoordinator S S E V E N to develop M i n o social r i n media Media Arts the Midlands M a y 2 0 1 0 - A u strategies gust 2010 Magna Cum Laude Intern GRIFFITH COLLEGE DUBLIN ANA CRUDER PHOTOGRAPHY Ja n u a r y 2 0 1 0 - M ay 2 0 1 0 The Boudreaux Group M ay 2 0 1 0 -Au g u s t 2 0 1 0 Semester Abroad Program January 2012 May 2013 P r o d u c t i o n A s s i s ta n t
Graphics and Communications Coordinator skills
GRAPHIC SKILLS AND ABILITIES
Member of the Communications Committee in the Society for Marketing Professional Services
September 2012 - May 2013 Creative Committee, ADDY Awards
Designer and creative participant in the ADDY Awards event for 2013.
MY ALUMNI ASSOCIATION
Mentor for the School of Journalism and Mass Communications at USC.
Qualifications Adobe InDesign, Photoshop, Illustrator, Dreamweaver Mac and PC Platforms Microsoft Office
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Fre EDUCATIONAL BACKGROUND University of South Carolina 2007 - 2011 BA in Visual Communications Minor in Studio Art Summa Cumme Laude
P H O T O G R A P H Y • V I D E O G R A P H Y • G R A P H I C D E S I G N • PA C K A G E D E S I G N H O T O S H O P • I L L U S T R AT O R • I N D E S I G N • P R E M I E R • F I N A L C U T • C I N E M A 4 D
My ideal work environment is one that provides learning opportunities, supports my creativity, encourages professional growth and challenges my business development abilities. My goal as a communicator, designer and marketing professional is to continue to challenge ideas with forward thinking and a fresh perspective. c a i t l i n k b r a d l e y.c o m / k e n n e dy l e y @ g m a i l .c o m / 8 0 3 .4 2 7.1 0 7 5
firstname.lastname@example.org • issuu.com/seitzer • 864.918.9089 www.linkedin.com/pub/allyson-seitzer/31/57/919/