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12 — eg magazine

ENTRY STATEMENT The neighborhood around 221 Main Street in San Francisco is rapidly evolving into a technology hub. Beacon Capital Partners saw the chance to position the building as an anchor for the growing area, and decided to update its façade to create a distinctive visual landmark in sync with the new-tech vibe. ESI Design activated the building with a digital display that stretches 125x25 feet, from the façade to the interior lobby. An original media program features Northern California themes of redwoods, beaches, waterfalls, and poppies, and was

Profile for SEGD

Eg 11 digital  

eg is the magazine of choice for creative professionals working at the intersection of communication design and the built environment.

Eg 11 digital  

eg is the magazine of choice for creative professionals working at the intersection of communication design and the built environment.

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