12 — eg magazine
ENTRY STATEMENT The neighborhood around 221 Main Street in San Francisco is rapidly evolving into a technology hub. Beacon Capital Partners saw the chance to position the building as an anchor for the growing area, and decided to update its façade to create a distinctive visual landmark in sync with the new-tech vibe. ESI Design activated the building with a digital display that stretches 125x25 feet, from the façade to the interior lobby. An original media program features Northern California themes of redwoods, beaches, waterfalls, and poppies, and was
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