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SPRING T-SHIRT COLLECTION 0

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Lookbook


seen. [zi n] 02

is named after a Jamaican term that shows understanding. Following reggae music‘s long tradition of mash-ups and remixes and looking at Kingston as the all-time capital of Planet Rock, seen. blends a German design approach with a Caribbean sense of street style, pride and consciousness.

seen. – we nice things up.


04–05 Shirt 1: Venom

06–07 Shirt 2: Overcome

08–09 Shirt 3: Life Sweet

10–11 Shirt 4: A Mind is a Terrible Thing to Waste

12–13 Shirt 5: Everybody is a Star

14–15 Shirt 6: Words, Power and Sound

16–17 Shirt 7: Mans of Mans

18–19 Product Overview

20–21 Outro & Credits


Tiger - Elephant Man - Red Rat -Super Cat - Ninja Man... Judging from their names and costumes, there is a very thin line between Jamaican Dancehall artists, wrestlers and cartoon superheroes. Same is true for Cobra who got his stage name from the nemesis of » G.I. Joe «.

Venom id: 201001 100% cotton S–XXL screen-printed in Germany


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Terry Lynn fromWaterhouse – a place also known as » Slaughterhouse « – puts it like this: »I‘m waiting for my day, that day to take my chance. I‘m tired of being a victim of the circumstance.« and we could not have said it any better.

Pull up your socks and stand up tall. Two steps forward, No step back.

Overcome id: 201005 100% cotton S–XXL screen-printed in Germany


Na Na Na Na Na Na L i f e S w e e t A homage to all those really and truly perfect moments in life which we sometimes tend to forget in times of struggle.

Life Sweet id: 201006 100% cotton S–XXL screen-printed in Germany


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Life Sweet 200101 100% cotton S–XXL screenprinted in Germany


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Epic street knowledge immortalized on a wall next to the legendary Skateland venue in Kingston, Jamaica. Rumor has it that Biggie passed the mural when brain storming for the second verse of » Sky is the Limit «.

Lee Perry is said to have passed by numerous times, too, but did not really pay Attention.

A Mind is a Terrible Thing to Waste id: 201002 100% cotton S–XXL screen-printed in Germany


A mash-up of a quote from LSK‘s »Takeover « and the unofcial motto of all the real night life celebrities out there. In Jamaica and the rest of the world. Designed to remind that music is meditation.

Designed to remind that music is Medication.

Everybody is a Star id: 201004 100% cotton S–XXL screen-printed in Germany


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The THREE elements of surprise a.k.a. the sonic artillery a.k.a. the majesty‘s military. Inspired by Sizzla Kalonji and an obsession for the aesthetics of Jamaican ratchets.

Words, Power and Sound id: 201003 100% cotton S–XXL screen-printed in Germany


When you‘re in Jamaica, and male it‘s likely that you‘re called by your outside appearance or your characteristics or by the job you have, followed by a simple » man «.

Ganja Man, Mad Man, Big Man.

You get the idea. This a set of our personal favorites.

Mans of Mans id: 201007 100% cotton S–XXL screen-printed in Germany


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Venom id: 201001

A Mind is a Terrible Thing to Waste id: 201002

Overcome id: 201005

Life Sweet id: 201006


front Words, Power and Sound id: 201003

Everybody is a Star id: 201004

back

Mans of Mans id: 201007

All shirts are 100% cotton available in sizes S-XXL screen-printed in Germany


copyright by seen. 2010

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Thanks to Cool Kid Tim Turbo for modeling (myspace.com/timturboberlin).


Swing and Dine and Dance for your money and visit us for shirts, power and sound at seen-site.com

Art Direction & Design by Gabriel ÂťGabeÂŤ Holzner gabe@seen-site.com gabe.seen-site.com Photography by Marko Petz & Gabriel Holzner Product Photography by Marko Petz marko.petz@gmx.de T-Shirt Designs by Gabriel Holzner


seen. Spring 2010 Collection Lookbook  

seen. [zi:n] is named after a Jamaican term that shows understanding. Following reggae music‘s long tradition of mash-ups and remixes and lo...

seen. Spring 2010 Collection Lookbook  

seen. [zi:n] is named after a Jamaican term that shows understanding. Following reggae music‘s long tradition of mash-ups and remixes and lo...

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