2016 Annual Report

Page 1

Small businesses committed to supporting African farmers!


EDITORIAL Restoring the human being back at the forefront 2016 was for SEED Foundation both an opening to Africa and an invitation to be more inclusive from France. It is with great satisfaction that we support a project in Kenya, a new country for action for the Fund. Northern Kenya gears up to fight the drought through agriculture in sacks and beekeeping activity carried out by both a host population and climate refugees. This is a really pressing issue that reminds us all of the basics of mutual aid and cohabitation. Alain Barbier President

This project illustrates our commitment to go back to our roots i.e. to supporting smaller NGOs. At SEED Foundation, we believe that "small is beautiful" and have based our 2016 call for projects on supporting non-profit organizations that are on the same scale as SEED Foundation. A proof that you do not need to be big to do great things. In France, dynamism is also important: from now on, all employees from the sponsoring companies are invited to participate in the selection of the projects through an online vote; by so doing, they get acquainted with SEED Foundation’s projects. Also, new experts with varied skills have joined our Selection Committee, a guarantee of balance and pluralism with a 360degree vision when choosing projects. This year, SEED Foundation has chosen to invest in youth: raising awareness of youths in primary schools to themes related to Africa, food and international solidarity is on the agenda. This is a new form of commitment that encourages employees from the sponsoring companies to share their experience in order to shape the philanthropists of to-morrow. Before closing I would like to extend very special thanks to companies that support us as well as to leaders who share their vision of sponsorship. The figures speak for themselves with fund raising achieving + 21% and in-kind donations and skills-based sponsorship growing by 14% compared to 2015. Striking figures that testify of their trust in our action and stimulate us to keep sowing for agricultural development in Africa!



SEED Foundation - 2016 Annual Report




Raising awareness


Action on the field


Map of projects


Involving shareholders


Financial highlights



Raising awareness TRANSMITTING TO THE LARGEST NUMBER, AT THE YOUNGEST AGE Raising awareness on SEED Foundation’s actions and more generally on Africa and nutrition issues through presentations to the young public is an idea that emerged in 2016 to answer individuals’ wish to get more involved with the Fund in France. These awareness presentations give a new visibility to SEED Foundation by sharing its values and 8 years of experience. They also connect SEED Foundation with new players: young people, their relatives and their educational team. Find the presentation brochure of our various topics on our website: www.seed-foundation.org !

RELYING ON OUR MICROPROJECTS TO ILLUSTRATE GLOBAL CONCEPTS Two classes of 4th graders in a primary school in Ivry-sur-Seine received a cycle of three interventions. This cycle focused on cereals and partially relied on a supported project in Senegal. This project is implemented by the association SOL and the FONGS and aims at reintroducing local cereals in bread and biscuit recipes .

By mixing theoretical, practical and playful teaching, SEED Foundation introduced notions such as climatic differences between Africa and Europe, globalisation and exportation issues, the agricultural sector from production to transformation…

GETTING INVOLVED IN INTERNATIONAL SOLIDARITY AT ONE’S OWN LEVEL Pupils participated in the solidarity chain by producing lovely wishing cards, therefore each of them received a solidarity diploma. Thank you to all students as 180€ were collected by selling their cards, this will help support producers, bakers and consumers in Senegal .

"Children are full of ideas to be supportive since the interventions: they offer cakes, make drawings… I feel a new enthusiasm for sharing values!" Aline, a 4th grade teacher in Ivry-sur-Seine

By using their five senses, pupils discovered African cereals such as millet and fonio. They could also have a glimpse at the network of actors influencing and impacting food security in a society.

"Speakers developed good teaching methods, their interventions had been smartly prepared in order to make their notions accessible to pupils and so that they could grasp them through manipulation and interaction. Thank you and congrats!" Tsipora, a 4th grade teacher in Ivry-sur-Seine

SEED Foundation - 2016 Annual Report


Action on the field New projects 2016 INTEGRATING DUCKS IN RICE FIELD AND AGROECOLOGICAL TECHNIQUES IN SENEGAL Partner: Afrique en Vie Local partner: AGADA

CONTEXT The agricultural sector of Ziguinchor faces several constraints: lands degraded by salinity and erosion, poor food diversification, lack of structure between producers as well as a lack of dialogue among stakeholders.

OBJECTIVES The project aims at raising awareness and at training people on agroecology techniques in order to revive rice fields and soils. To this end, it is planned to: - train farmers to more productive and sustainable agro-ecological practices through a school-field (place for exchange and learning) with techniques such as the introduction of ducks in rice fields during the wet season and new market gardening techniques during dry season using associated crops, - structure farmers in cooperatives by training them on setting them up and managing them, - organize sales by pooling together and storing productions.


SEED Foundation - 2016 Annual Report

IMPACTS The following results are expected by 2019: - 90% of producers of the project use agroecological practices in their rice plots, - 80% of producers use at least 3 soil defence and restoration techniques, - 95% of beneficiary households have increased their income by at least 30%.

INTRODUCING SACK FARMING and APICULTURE IN NORTHERN KENYA Partner: Interactions & Solidarity Local partner: Strategies for Northern Development



Elleborr is a landlocked village in northern Kenya whose population is made up of displaced people and a host community. As the existence of pastoral activities is threatened with each period of drought, diversifying the income is therefore an important issue. Apiculture and sack farming (i.e. growing short-cycle vegetable in drilled bags filled with earth) are suited to the context as they do not require much water. In addition, plant species that are useful to the beekeeping activity are already present locally.

The aim here is to provide the community with sustainable incomegenerating activities, by: - Introducing the practice of beekeeping to a group of women through the creation of a beekeeping site, - Developing vegetable sack farming through training which will then be popularized and replicated among farmers in the community, - Managing market gardening and honey production surpluses based on a sale strategy exploring diversified channels.

IMPACTS By the end of the project, the following results are expected: - a 50% increase in income thanks to quality honey, - a reduction in the number of swarms of wild bees destroyed, - a 25% increase in consumption and use of honey in the region.




360 women producers are in a deadlock: without sufficient growing space to provide for their family, they are unable to cover their household expenses. Moreover, local fruit and vegetable production is very scarce and there is a crucial lack of storage and processing facilities .

The expected results at the end of the project are: - 100% of women are implementing agroecological techniques, - 50% of production is processed, - 5% of production is sold.

OBJECTIVES The project aims at enabling these women producers to acquire sufficient land to couple fruit and vegetable production with farming. Products will then be sold fresh, processed or stored complying with organic techniques experimented in a dedicated centre. The activities planned are as follows: - Training 360 beneficiaries to agroecological techniques by experimenting various practices for soil fertilization, testing soil characteristics in order to find the most suited ones, ‌ - Managing product processing and storage in order to guarantee access to quality fruit and vegetable all year round, - Selling fresh or processed products of cooperatives through the implementation of a sale strategy based on a market study identifying local consumers’ expectations.

SEED Foundation - 2016 Annual Report


Assessment of projects completed in 2016 sUPPORT PRODUCTION AND COMMERCIALIzATION IN THE PALM OIL SECTOR Partner: Grdr Local partner: Groupement d’intérêt économique Kadiamor



For 2 years, SEED Foundation has supported Grdr and the women’s group of Kadiamor to structure and develop palm oil production. The exploitation of palm trees is specifically done by women and is one of the main sources of income in the region. The project aimed atpromoting a solid rural economy, relying on the preservation and the valorization of natural resources. The main objectives of the project were to increase the quality as well as the quantity of palm oil production, find economical commercialization channels while ensuring the reforestation of palm tree zones .

The success of this project derives from several elements: - Detailed specifications were elaborated to increase the quality and quantity of the production. Results are visible as the production has increased by 20%, - The certification was key to obtain the authorization to put products on the market. Products are now labelled and packaged according to national norms leading to selling 80% of the production. - The Economic Group participated in the International Fair of Dakar during which all products brought were sold at a price 60% higher than the one offered on the local market, - Some measures of adjustments and preservation of palm trees were identified and are currently being followed through. Those measures include: reducing the number of trees to boost germination, sharing good practices on how to care for young plants, etc.

Khady, secretary of Kadiamor economic group

"This project allowed us to significantly improve our production process by introducing upstream hygienic conditions (improved drying areas, providing drying tarpaulins and construction of a production unit which ensures quality) as well as downstream (packaging in bottles from factory outlets). But it also enabled us, through financial and accounting trainings, to enhance our cost control and monitor our prices. I also wish to acknowledge the current labelling process which will make the oil from the Ouonck community more widely known."


SEED Foundation - 2016 Annual Report




Univers-Sel and its partner APROSAL set the project going in 2014 aiming at implementing a solar salt production in the Farim area in Guinea Bissau; this technique is currently being used in the salt production sector in GuĂŠrande, France. The project introduced a solar alternative to the traditional cooking of salted water, therefore reducing wood-cutting as well as health hazards linked to the generated smoke. The technique contributed to strengthening the production and women revenues.

After 2 years the project succeeded at developing the salt production sector while preserving wood and reducing the duration of the task and ensuring higher revenues. Without the new technique a producer must spend 56% of its operating costs to buy wood. Implementing the solar technique generated a significant profit increase for the producers. Having no wood expenditures, the margin increases in average from 25% to 67%! 80% of the 1180 producers were informed of the existence of the solar technique and 53% of them received a presentation on their production site. The spread will be ensured thanks to 35 trained producers that will duplicate the training they received to their village’s counterparts and with 12 operational salt-schools that are places of display and exchange. To guarantee the progress of the project, a network of stakeholders was created and several maps of production sites were designed.

Feedbacks from Arthur, Tai and Arnaldo, the local team

Profile of a salt producer " As we multiplied trainings on the solar salt production, we noticed systematic reactions within the trainees: - While we explain the principles of the technique, women do not believe us but do not say anything, - As we set up and launch the production, they still have a lot of doubts but start to express them and ask questions, - The salt harvest phase is when many are surprised and admit to not having believed it possible. They start to see the interest in the technique. - Eventually, once their own salt production site is set up and after some time running it, the most motivated have trained other producers, have bought one or two additional tarpaulins and share with us their organization and production plans for the next campaign. "

35 years old

Manding ethny Non-literate

40 salt basins sold for 45 produced

134 364 FCFa of annual income, i.e. 205 euros

57% of her income is generated by salt production

SEED Foundation - 2016 Annual Report


KEY on going projects

Map of p

MALI LIVE AND WORK IN DOGON COUNTRY Aim: Setting up of market gardening in order to improve food security for 1.000 inhabitants and to fight desertification as well as rural exodus. Partner: Fédération Ensemble Local partner: Ensemble Mali IMPROVE MARKET ACCESS AND SUPPORT PRODUCTION Aim: Creation of an structure that offers services and a frame of work to producers enabling 450 farmers to access technical and commercial support. Partner: CIDR Local partner: ICD

Senegal IINTENSIFYING RICE PRODUCTION IN CASAMANCE Aim: Enhance food security by increasing rice yield through the reinforcement of farmers' skills as well as the distribution of improved seeds in 18 villages. Partner: GRDR - cellule de Ziguinchor Local partner: CRCR PROFESSIONAL REHABILITATION OF YOUNG ADULTS THROUGH ORGANIC FARMING Aim: Train marginalized young adults to farming and assist them in the setting up of their own situation as independent producers. Partner: GRAIN Drôme Ardèche Local partner: Village Pilote SUPPORT PRODUCTION AND COMMERCIALIZATION IN THE PALM OIL SECTOR Aim: Support 500 women in a sustainable activity of production and commercialization of palm oil. Partner: Grdr Local partner: Groupement d'intérêt économique Kadiamor PROMOTE LOCAL CEREALS Aim: Develop the production of local cereals in 150 family farms and train 36 bakers and transformers in using them in their recipes. Partner: SOL Local partner: Fédération des ONG du Sénégal INTEGRATING DUCKS IN RICE FIELD IN CASAMANCE Aim: Train 100 farmers on agroecology techniques in order to revive rice fields and soils and to increase their revenues. Partner: Afrique en Vie Local partner: AGADA PRODUCING AND CONSUMING LOCAL AND ORGANIC IN URBAN AREAS Aim: Enable 360 women to experiment on agricultural techniques and sell biological products. Partner: Sukhali Local partner: CEEDD

Guinea Bissau SOLAR SALT PRODUCTION Aim: Help 500 women salt producers to implement a technique from Guérande (France) consisting of solar salt production on canvas. Partner: Univers-Sel Local partner: APROSAL

ivory coast PROFESSIONAL & ENTREPRENEURIAL AGRICULTURAL TRAINING Aim: Follow the development of farming schools to train 36 young people who dropped out of school and to enable them to build a stable professionnal career. Partner: IECD Local partner: PEFACI


SEED Foundation - 2016 Annual Report

TOGO SUPPORT TO FAMILY LIVESTOCK FARMING Aim: Help 64 families develop livestock farming in order for them to feed better and to gain additional revenues to improve their living conditions..

projects Niger SUPPORT TO WOMEN’S GROUPS TO HELP FEED CITIES Aim: Support 150 women in transforming local cereals more efficiently and improving the commercilization channels for higher revenus and increased food security. Partner: Afrique Verte Local partner: AcSSA Afrique Verte Niger

Burkina faso REVIVAL OF AGRICULTURAL PRODUCTION AFTER FLOODS Aim: Contribute to food security by increasing the production of 900 farmers and the productivity of their fields. Partner: SOS Sahel France Local partner: SOS Sahel Burkina Faso DEVELOP THE LOCAL POULTRY SECTOR Aim: Create an oragnization that offers services and a frame of work to producers to ensure that 80 women poultry farmers access regular and sustainable income. Partner: CIDR Local partner: APME2A INNOVATIVE SERVICES TO DEVELOP CROPS Aim: Assist farmers with the production, the transformation and the selling activities in order to increase their revenus while using relevant and sustainable techniques. Partner: SOS Sahel France Local partner: SOS Sahel Burkina Faso, FIIMBA

Kenya INTRODUCING SACK FARMING AND APICULTURE Aim: Support local displaced populations by implementing sustainable activities of beekeeping and sack farming. Partner: Interactions & Solidarity Local partner: Strategies for Northern Development

RePUBLIc of CONGO ASSIST THE LOCAL COMMUNITY IN DEVELOPING A SUSTAINABLE BEEKEEPING ACTIVITY Aim: Generate new income by training 22 locals to produce and market honey while respecting the environment. Partner: Apiflordev Local partner: CIB, APVPS

mADAGASCAR DEVELOPMENT OF RICE/FISH FARMING Aim: An increase in income and less protein deficiencies for 375 farmers with the development of rice/fish farming. Partner: APDRA Local partner: INRA, Coopérative FIFIMPAVA

mozambique Partner: Elevages sans frontières Local partner: ESF Togo, GARDEGI

DEVELOPMENT OF AN ECOLOGICAL AGRICULTURE Aim: Create and develop an ecological agriculture with no chemical pesticides in order to decrease the environmental impact and reduce health risks. Consequently, products sold on the market of the capital city will be of higher quality. Partner: ESSOR Local partner: Direction de l’agriculture, Conseil municipal

SEED Foundation - 2016 Annual Report


Involving shareholders Gathering individuals AN EVENING IN THE HIVES OF BRAZZA THE EVENING On June 23th 2016, SEED Foundation organized an Evening in the Hives of Brazza at the Barbara Centre in Paris. The program included: the presentation of inhabited beehives, songs and guitar playing by WHID and dance beats with UMOJAA! THE CAUSE This event was dedicated to funding SEED Foundation’s 16th project implemented in Congo Brazzaville whose aim is to professionalize indigenous people involved in beekeeping activities. The money raised will fund the construction of beehives as well as sewing beekeepers’ protection outfits, buying dedicated tools so as to guarantee the smooth progress of the project . THE RESULTS The fundraising goal was achieved and even exceeded. 3 446 euros had been raised by the end of the evening! Thanks to these donations, to the artists and volunteers present and to partner firms involved, SEED Foundation will contribute to the improvement of living conditions of 22 beekeepers involved in the association Apiflordev’s project.

Special thanks are extended to the Congo Embassy Economic Counsellor for his presence!

"The SEED Foundation initiative to support a project in Congo AND to organize an event focused on this project should be applauded! We commend European and Congolese companies’ approach to promote the development of Congo" Mr Ndombi Elie Blanchard


SEED Foundation - 2016 Annual Report

Engaging with firms SKILL-BASED SPONSORSHIP FROM Coblence & associés WHAT IS SKILL-BASED SPONSORPHIP? Through skill-based sponsorship, companies offer working hours of their skilled employees to non-lucrative organizations. These free one-shot assignments are carried out by volunteer personnel during their normal working hours. WHAT PURPOSE DOES IT SERVE? For the company, it is an original way to rally employees around a humanitarian cause that may be in their line of work while highlighting their skills and abilities. Moreover, skill-based sponsorship is tax deductible. DES CONSULTATIONS JURIDIQUES AVEC COBLENCE & ASSOCIÉS Since 2011, the law firm Coblence & Associés provides SEED Foundation with legal and fiscal expertise. Their invaluable support enables a better structuring of the Fund’s partnerships and events as well as to monitor the French and European regulation in the nonprofit sector.

raising awareness with Wavestone

A DAY TO HELP NON PROFIT ORGANIZATIONS The Powerday is a one-day event organized every year inviting all employees to engage with the non-profit sector. Brainstorming sessions, clearance, various fun activities… this day gathers 600 collaborators who choose among hundreds of missions offered by non-profit organizations.


is the number of legal expertise hours given to SEED Foundation since 2011

PARTner firms Since its creation, SEED Foundation has been sponsored by various partner firms which committed themselves alongside the Fund and supported its actions. SEED Foundation wishes to thank them: ARES BOLLORÉ LOGISTICS (SDV) ETS H PIERSON & Cie GAUBERT PAPETERIES GSIB OVERSEAS RUDYARD & JONES CONSEILS SECIB TECHNISEM WAVESTONE

INTRODUCING AFRICAN PRODUCTS SEED Foundation is involved in the Powerday since 2015 and this year offered 13 volunteers to raise awareness on African food products in a recreation centre for children. Plantain bananas, hibiscus flower juice, ginger and mango; children’s taste buds explored new flavours and textures! FILMING REACTIONS This action concluded with the editing of short videos showing the children’s live reactions. Discover the videos on our website: www.seed-foundation.org !

SEED Foundation - 2016 Annual Report


Financial hightlights Costs

2016 costs in euros

Allocation of collected donations

Social Mission

42 005

3 336

Payments to partner organizations

42 005

3 336




Call for public donations charges



Other private fundraising charges



5 949



39% 52% 6% 2% 1%

Social Mission Social Mission to be acheived Running costs Surplus Fundraising

General running costs Reserve Social Mission to be acheived Surplus


0 54 879 2 116 105 772

understanding costs


of costs are dedicated to the social mission


SEED Foundation - 2016 Annual Report


of fundrasing costs compared to 2015


of running costs compared to 2015

4 170

Revenues TAX INFORMATION SEED Foundation is an endowment Fund and is, therefore, authorized to receive donations and legacies. Donations to SEED Foundation enables tax deductions for people residing in France - individuals or firms. Individuals 66% of the amount of your donation is deductible from your taxes within the limit of 20% of your yearly income.

+ 14%

Firms 60% of the amount of your donation is deductible from your taxes, up to 0,5% of your tunover (excluding taxes).

increase of in-kind contributions from firms between 2015 and 2016

2016 revenues in euros

Monitoring of collecteds funds

Collected donations

4 170

4 170

Other private funds

60 360


Other revenues Recovery of dedicated funds


57% 38% 4% 1%

40 500




105 772


Other private funds Recovery of dedicated funds Collected donations Other revenues

4 170 117 234

TRust and transparency

Like any endowment Fund, SEED Foundation is subject to regular controls that guarantee the quality of its management and the transparency of its communication. SEED Foundation's accounts are audited and certified every year by an external auditor. Financial reports are available on the Fund’s website.

Except for the contribution of its Associated Members, SEED Foundation entirely depends on the generosity of firms and individual donors; it receives no government funding whether local regional or national. In return, the Fund regularly shares information with its Members and donors through its website www.seed-foundation.org, its Facebook page and by way of its newsletters.

SEED Foundation - 2016 Annual Report


Governance board of directorS President Alain BARBIER , General Director, Pierson Export Representatives of individual Members Christian FONTAINE , Former Sales DIrector Alida PIERSON, Administrator

Representatives of member firms Catherine DAVICO-HOARAU, Senior partner, Cabinet Coblence & Associés Angelo D'ALESSIO, Administrator, Centro Esportazioni Conservati s.r.l Mahmoud EL HALABI , General Director, Société Lana Amadou NIAGADO, Director, Supermarket sarl Philippe SCHWAB, Responsable for the Export departement, Interepco Sonia TROYSIEN, Commercial agent, Pierson Export

PROJECT SELECTION COMMITtEE Représentatives of member firms Chantal GIRAUD-VAN GAVER , Senior partner, Cabinet Coblence & Associés Joëlle URBAND, Accountant, Pierson Export College of experts Olivier DUCOURTIEUX , Profesor in comapred agriculture, AgroParisTech Gabrielle GUEYE , Director, Révelateur de Richesses Immatérielles Chantal MONVOIS, General Director of the Foundation, AgroParisTech Vincent RIBIER , Reasearcher in agricultural politics and international economy, CIRAD Henri ROUILLÉ D'ORFEUIL, Engineer agronomist and Docteur in applied economy

Christian DELMET, anthropologist specialized in the Sudanese region, CNRS Stéphanie DUVAIL, researcher in geography specialized in water in Kenya and Senegal, PALOC Dominique GUILLAUD, researcher in geography specialized in Burkina Faso, PALOC Sabine PLANEL, researcher in agriculture specialized in agricultural politics, Institut des mondes africains Cécile VILNET, coordinator, Agence des Micro Projets

SEED Foundation team Céline TEWA, in charge of partners and of the project strategy


SEED Foundation - 2016 Annual Report

Anabelle VERDURME , in charge of general management and communication

BRIEF HISTORY A vision for solidarity SEED Foundation was created in 2009 on the initiative of PIERSON EXPORT, a French SME specialized in the distribution of food products in Africa since 1925. With the desire of acting in Africa beyond its business, it offered its SME network to pool skills and finances in order to create an endowment Fund. 8 firms from various countries of its network and 2 individuals created SEED Foundation to act in favor of food security in Africa through the development of the agricultural sector.

SEED Foundation's mission FACT: hunger is still the main issue in Africa, SOLUTION: developing the agricultural sector is the key leverage to improve self-sufficiency and to give an impulse to the economy through the creation of additional incomes, PARADOX: this fair cause is only marginally supported by other foundations, COMMITMENT: SEED Foundation has decided to make it its core mission by sponsoring NGOs working on the field.

SEED Foundation aims at promoting rural and agricultural development in Africa in order to improve food security and the living conditions of the most vulnerable populations. Translation: Philippe V. Design and production: Anabelle Verdurme


Interactions & Solidarity (front cover, p.5), SEED Foundation (p.2, 3, 1 0, 1 1 ,1 3), Afrique en Vie - AGADA (p.4, 1 5, 1 6, back cover), CEEDD &SUKHALI (p.5), Grdr (p.6), UNIVERS-SEL (p.7), Coblence & AssociĂŠs (p.1 1 ), Wavestone (p.1 1 )

SEED Foundation - 2016 Annual Report


55, boulevard Bineau - 92 200 Neuilly-sur-Seine - France +33 (0)1 47 57 97 48 contact@seed-foundation.org

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Printing done thanks to the financial contribution of Pierson Export

ASSOCIATED MEMBERS OF SEED Foundation: The annual contribution of SEED's Associated Member firms provide the essential means for the Fund to carry out its actions. Regularly informed of the progress of the Fund's activities, involved in its management, the Members and their employees do take part in the action.