Page 1

Small businesses committed to supporting African farmers!


EDITORIAL Innovation and rebirth in 2015 2015 ended with the SEED Foundation Awards that, for their first edition, rewarded 3 innovative actions in the African agriculture sector. This event addresses current preoccupations and SEED Foundation’s values. Beyond the many projects that are implemented every day to revive the local economy, we feel it is our duty to ensure that those actions are highlighted and made visible to the largest possible public. The discussions and initiatives that directly stem from this visibility are at the center of the improvement cycle that we wish to achieve for farmers and their family.

Alain Barbier President

These actions could not see the day and thrive without the loyalty of the 6 member firms as well as the major support granted to us by our 10 partner firms in 2015. This support may be summed up in one remarkable figure: partners firms’ donations increased by more than 118% compared to last year. These partners are central in our strategy and we aim at always offering them new ways and means of acting for Africa. We are fortunate to also rely on many private donators that unfortunately, cannot be quoted and thanked individually but that actively participate in SEED Foundation’s initiatives. They notably stand out at our events by their presence and generosity. On the internal side, new members join our Board and our project selection Committee while others leave. Our duty is to respect and value those multiple points of view that broaden our vision and contribute to the construction of SEED Foundation’s future. .

CONTENTS 2 3 4 8 10 12 14


SEED Foundation - 2015 Annual Report

Editorial Main event SEED Foundation in action Map of projects Involving stakeholders Financial highlights Governance

MAIN EVENT The SEED Foundation’s Awards was 2015’s main event. All the Fund’s friends gathered to celebrate its 5 year anniversary and to meet all of those who share the same common goal: innovation in the agricultural sector as a springboard to a sustainable economic and social development for Africa.

3 innovations awarded

3 distinctions were presented during the ceremony. They aimed at highlighting the innovations implemented by structures that day after day strive to develop the economy and the social network of Africa on the field. Congratulations to Élevage sans frontières, ESSOR and Ouest Fraternité!

On the 2nd of November, 60 people from various backgrounds came to the Award ceremony Under the patronage of Alain Barbier, president of SEED Foundation, we were honored to welcome Marc Dufumier, ambassador of the event. The quality of the prize winners is certainly due to the dedication of the 9 members of the Jury that were all very much engaged and skilled in their respective fields. Thank you to all participants!

A publication filled with expert advice 15 experts from the agricultural sector contributed by analyzing the problems faced by the finalists’ innovative projects. Come and share on our website!

"It is time to acknowledge that famers are true innovators and that they must be guided in their projects and experiments. That is the true motive of the SEED Foundation Awards: congratulations to all winners" - Marc Dufumier

SEED Foundation - 2015 Annual Report


SEED Foundation in action Project cycle An annual call for projects SEED Foundation launches a request for proposals once a year. NGOs then apply to SEED for the cofinancing of the projects they jointly elaborated with their local partner.

Strict and transparent procedure The selection process is guided by the strategic orientations of the Board of Directors and the selection criteria defined beforehand. After an initial pre-selection by SEED's team, the Project Selection Committee, comprising qualified experts and representatives of the SMEs part of the Board of Directors, choose the projects to be supported. "SEED Foundation is a creative space where it is possible to go back to basics and imagine partnerships dedicated to agricultural development in Africa." Chantal Monvois, Expert of the project selection Committee.

monitoring and evaluation of projecTS Every project supported by SEED is regularly monitored through a range of indicators. Each NGO provides regular reports. The Fund also takes field trips to assess the projects.

"By promoting new ways to develop SEED Foundation will boost their implementation in the midterm." Vincent Ribier, Expert of the project selection Committee.


SEED Foundation - 2015 Annual Report

PROJECT'S LIFE: 6 KEY STEPS CALL FOR PROJECTS SEED Foundation receives project proposals from NGOs and verifies their eligibility Eligible


INSTRUCTION Eligible projects are examined by the Fund's team that preselects those to be presented to the Project Selection Committee Pre-selected

Not selected

SELECTION Pre-selected projects are examined and evaluated by the Project Selection Committee which singles out projects to be supported Selected

Not selected

SETTING UP OF THE CONVENTION A partnership convention is set up between the NGOs and SEED Foundation FOLLOW UP - EVALUATION SEED Foundation follows-up projects' activities, controls, measures and evaluates its results

"SEED Foundation chose to highlight innovative agricultural projects that bring out tangible solutions to enable selfsufficiency and food sovereignty in vulnerable countries." Gabrielle Gueye, Expert of the project selection Committee.


CONTEXT In the North of the Republic of Congo, deep into the rainforest, honey harvest is one of the activities that generate income. However, current harvest methods are very aggressive to the environment and the bees. Therefore, the output per hive is very low, quality is poor, honey is hard to store and is consequently sold at low prices on markets.

OBJECTIVES The project aims at training 22 young locals to produce and sell sustainable honey. The project is based on 3 cornerstones: - To train them on improved beekeeping techniques as well as on manufacturing the necessary equipment, - To supervise and follow up on the honey production by building a structure where the honey will be processed and packed, - To start selling on a short supplychain and to inform local populations.

IMPACTS By the end of the project, the expected results are: - A 50% increase of income thanks to a higher quality of honey, - A decrease in the number of destroyed wild bee swarms, - A 25% increase of use and consumption of honey in the area.

SEED Foundation - 2015 Annual Report


Assessment of projects completed in 2015

DEVELOPPING THE AGROECOLOGICAL FARMING SECTOR IN MOZAMBIQUE Partner: ESSOR Local partner: Direction de l'agriculture, Conseil municipal



The aim of the project was to develop the agroecology farming sector to produce “healthy vegetable” in the city of Maputo in order to: - Contribute to reducing small urban producers’ poverty, - Reduce negative effects on the environment, - Improve the quality of food products sold in Maputo.

Thanks to the cooperation of farmers, producers’ associations, unions, houses of agriculture and public institutions, the project led to excellent results: - 13 farming associations are actively involved in the production of healthy vegetable, they represent 300 farmers (which of a 100 are independent producers), - 1 certification label was created ensuring the quality of the production and its visibility to consumers, - 19 tons of fruit and vegetable were sold on the 7 selling points that were created during the 3 years of the project, - 25 state technicians have been trained in sustainable farming and agroecology has been added to the program of public institutions’ programs, - Houses of agriculture are equipped with demonstration fields and plan to build greenhouses, plant nurseries and composting system, - Unions have developed services for the members of their associations such as marketing, cleaning of irrigation canals, etc. .

The project was really ambitious due to the number of public services invested in the project and the necessity for them to work in collaboration in order to ensure the viability of this new sector.

" I met ESSOR and offered a door-to-door delivery service. ESSOR helped me start my business: I call the producers to know which products are available from their fields. Then, I send a list to clients who place orders with me by text message. I compile all the orders and send the final list with all the products and quantities to the producers. I go to the fields to fetch the products; I organize each order and deliver. I aim at developing my client list. I grew from 5 to 26 regular families in one year and others order once or twice a month. The revenue generated by this activity greatly helps me to pay for my studies in graphics. This work also helps me practise my graphic skills: I created my own logo as well as leaflets and flyers. These marketing tools help me convince new customers. " Antonio, door-to-door clean vegetable delivery boy


SEED Foundation - 2015 Annual Report




The project aimed at creating an ESOP (a structure that offers services to producers) to meet the low technical level of poultry farmers as well as their lack of equipment that highly impeded their production. This structure is in charge of producing chicks and selling them on credit to the women that will grow them over 3 months. The ESOP will then buy the adult chicken and sell them on Ouagadougou’s markets. Women were also assisted through training sessions and monitoring of food and veterinary services offered to their chicken.

The project suffered some delays that were beyond the control of the CIDR, APME2A and poultry farmers. However, by the end of the project, 50 poultry farmers were involved with the ESOP and many more are waiting to integrate the system. 15,000 chicks were sold to the poultry farmers and 1,200 chickens were bought back by the ESOP in order to sell them on local markets. The study conducted by the manager of the ESOP suggests many possible outlets. On average, every poultry farmer gained a margin of 5,000 francs CFA.

" April 2013, the ESOP gave me 30 chicks. In addition to the food provided by the ESOP, I fed them residues of corn from the production of traditional beer and my husband often brings me small termites that we grind and chickens just love termites. In September, I managed to sell 26 chickens to the ESOP for a total weight of 32.2 kg and for a price of 2000 francs CFA/kg and I am really happy because once the credit charge was deducted, I had 36,695 francs CFA profit left. In addition to the money, I was allowed to keep 2 hens and a rooster. I am thrilled to receive a new lot to renew the experience; we are considering building a second henhouse. " Karine, beneficiary from the village of Kikilma


THE PROJECT The project aimed at reviving families’ agricultural activities by offering innovative local services to meet the needs at all stages of the agricultural sector, notably: new breeding and agricultural production techniques as well as new storage solutions and new equipment to process raw materials.

ITS MPACT After 3 years, the results are conclusive: - The fattening technique contributing to the acceleration of cattle’s growth enabled 1150 women to fatten more than 1400 oxen over 3 years. - The 3 agricultural techniques (zaï, half-moon and stone barriers) making it possible to increase farming yield in spite of land dryness enabled more than 2500 producers to adapt their technique on 3300 ha of land, increasing their yield from 20 to 30%. - The “warrantage solution” was introduced and makes it possible to keep some agricultural products in store in order to sell them at a better price later in the year and thus to achieve a more significant margin. In fact, their margin increased more than 500%! - The multipurpose platform offers services such as cereal grinding, rice or corn husking, etc. leading women to save time and reduce the hardship of their product processing activity.

SEED Foundation - 2015 Annual Report


MAP OF P MALI LIVE AND WORK IN DOGON COUNTRY - completed project Aim: setting up of market gardening in order to improve food security for 1.000 inhabitants and to fight desertification as well as rural exodus. Partner: Fédération Ensemble Local partner: Ensemble Mali IMPROVE MARKET ACCESS AND SUPPORT PRODUCTION - completed project Aim: creation of an ESOP (structure that offers services and a frame of work to producers) enabling 450 farmers to access technical and commercial support to develop their activity and diversify their production to ultimately increase their income. Partner: CIDR Local partner: ICD

Senegal INTENSIFYING RICE PRODUCTION IN CASAMANCE - completed project Aim: enhance food security by increasing rice yield through the reinforcement of farmers' skills as well as the distribution of improved seeds in 18 villages. Partner: GRDR - cellule de Ziguinchor Local partner: CRCR PROFESSIONAL REHABILITATION OF YOUNG ADULTS THROUGH ORGANIC FARMING completed project Aim: train marginalized young adults to farming and assist them in the setting up of their own situation as independent producers. Partner: GRAIN Drôme Ardèche Local partner: Village Pilote SUPPORT PRODUCTION AND COMMERCIALIZATION IN THE PALM OIL SECTOR - on-going project Aim: support 500 women in a sustainable activity of production and commercialization of palm oil. Partner: Grdr Local partner: Groupement d'intérêt économique Kadiamor PROMOTE LOCAL CEREALS - on-going project Aim: develop the production of local cereals in 150 family farms and train 36 bakers and transformers in using them in their recipes. Partner: Solidarité Local partner: Fédération des ONG du Sénégal

Guinea Bissau SOLAR SALT PRODUCTION - on-going project Aim: help 500 women salt producers to implement a technique from Guérande (France) consisting of solar salt production on canvas. Partner: Univers-Sel Local partner: APROSAL

Ivory coast PROFESSIONAL & ENTREPRENEURIAL AGRICULTURAL TRAINING - completed project Aim: follow the development of EFAs (farming schools) to train 36 young people who dropped out of the education system and to enable them to build a stable professionnal career in the agricultural sector. Partner: IECD Local partner: PEFACI


SEED Foundation - 2015 Annual Report

TOGO SUPPORT TO FAMILY LIVESTOCK FARMING - completed project Aim: help 64 families develop livestock farming in order for them to feed better and to gain additional revenues to improve their living conditions.

PROJECTs Niger SUPPORT TO WOMEN’S GROUPS TO HELP FEED CITIES - completed project Aim: support 150 women to enable them to transform local cereals more efficiently and improve the commercilization channels for higher revenus and increased food security. Partner: Afrique Verte Local partner: AcSSA Afrique Verte Niger

Burkina faso REVIVAL OF AGRICULTURAL PRODUCTION AFTER FLOODS - completed project Aim: contribute to food security by increasing the production of 900 farmers and the productivity of their fields (rehabilitation of infrastructures, restoration of fields, reinforcement of production capacity). Partner: SOS Sahel France Local partner: SOS Sahel Burkina Faso DEVELOP THE LOCAL POULTRY SECTOR - completed project Aim: create an "ESOP" (an oragnization that offers services and a frame of work to producers) that will have a unit of production of chicks and will help the selling activities to ensure that 80 women poultry farmers access regular and sustainable income while improving food security. Partner: CIDR Local partner: APME2A INNOVATIVE SERVICES TO DEVELOP CROPS - completed project Aim: assist farmers in 7 targeted areas with the production, the transformation and the selling activities in order to increase their revenus while using relevant and sustainable techniques. Partner: SOS Sahel France Local partner: SOS Sahel Burkina Faso, Association FIIMBA

RePUBLIc of CONGO ASSIST THE LOCAL COMMUNITY IN DEVELOPING A SUSTAINABLE BEEKEEPING ACTIVITY new project 2015 Aim : generate new income by training 22 locals to produce and market honey while respecting the environment. Partner : Apiflordev Local partner: CIB, APVPS

mADAGASCAR DEVELOPMENT OF RICE/FISH FARMING - completed project Aim: an increase in income and less protein deficiencies for 375 farmers with the development of rice/fish farming. Partner: APDRA Local partner: INRA, Coopérative FIFIMPAVA

mozambique Partner: Elevages sans frontières Local partner: ESF Togo, GARDEGI

DEVELOPMENT OF AN ECOLOGICAL AGRICULTURE - completed project Aim: create and develop an ecological agriculture with no chemical pesticides in order to decrease the environmental impact and reduce health risks. Consequently, products sold on the market of the capital city will be of higher quality. Partner: ESSOR Local partner: Direction de l’agriculture, Conseil municipal

SEED Foundation - 2015 Annual Report


Involving stakeholders Involving contributors EVENT “SOLIDARITY FOR AFRICA” THE EVENING On June 24th 2015, SEED Foundation organized the event SOLIDARITY FOR AFRICA at l’Abracadabar, a casual and friendly African atmosphere with music band Lycanda and African tales narrated by Vincent Gougeat completed the program! THE CAUSE This fundraising event aimed at financing the project implemented by SOL that strives to promote local cereals in Senegal. THE RESULTS The target amount of the fundraising was reached and exceeded. 3,300€ were collected by the end of the evening! Thanks to donations, artists, partner firms and volunteers, SEED Foundation will be able to contribute to improving the living conditions of the bakers and pastry makers involved in the project. In Senegal, local cereals such as corn, sorghum and mil are underused in favor of imported wheat. However, bakers have to deal with the price increase of wheat on the stock market while local cereal producers struggle to sell their production. This project aims at promoting local cereals to a large audience: producers, bakers, the general public and the Government.

Special mention to Irène, winner of the lottery big prize!

"I wanted to participate in the lottery; it is a mean of supporting SEED Foundation and its actions. I knew what the big prize was: a night for 2 in a cabin in the trees in Eure-et-Loir. It is going to be a unique experience!"


SEED Foundation - 2015 Annual Report

Involving firms SKILL-BASED SPONSORSHIP FROM KURT SALMON'S CONSULTANTS WHAT IS SKILL-BASED SPONSORPHIP? Through skill-based sponsorship, companies offer working hours of their skilled employees to non-lucrative organizations. These free one-shot assignments are carried out by volunteer personnel during their normal working hours. WHAT PURPOSE DOES IT SERVE? For the company, it is an original way to rally employees around a humanitarian cause that may be in their line of work while highlighting their skills and abilities. Moreover, skill-based sponsorship is tax deductible. A BACKUP CONSULTING SESSION Since 2008, the consulting firm Kurt Salmon offers its consultants’ time and skills for an entire day to help non lucrative structures. In 2015, 6 consultants brainstormed with the SEED Foundation team on its fundraising strategy. .



The annual contribution of SEED's Associated Member firms provide the essential means for the Fund to carry out its actions. Regularly informed of the progress of the Fund's activities, involved in its management, the Members and their employees do take part in the action. SEED Foundation's Associated Member firms: CENTRO ESPORTAZIONI CONSERVATI - Italy COBLENCE & ASSOCIÉS - France INTEREPCO - France LANA - Republic of Congo PIERSON EXPORT - France SUPERMARKET - Republic of Congo

Since its creation, SEED Foundation has been sponsored by various partner firms which committed themselves alongside the Fund and supported its actions.

STUDENTS BRAINSTORM FOR SEED FOUNDATION THE PARTNERSHIP In 2015, SEED Foundation created a partnership with ESCE, a business school based in Paris. The SEED Foundation team met a class and offered a brainstorming thematic.


+ 118%

collected from partner firms in 2015 compared to 2014

THE MISSION During one semester, the senior students from the Digital Marketing program, led by Mrs De Gendre, were assigned the mission to “set up a fundraising event relying on digital tools for the holiday season”. Each student group had to be creative and present a turnkey project compatible with the aimed target as well as with SEED Foundation’s constraints. THE RESULTS The 8 groups suggested numerous solutions which the SEED Foundation team explores in order to implement some of them.

SEED Foundation - 2015 Annual Report


FinanciAL highlighTS Costs

201 5 costs in euros

Allocation of collected donations

Social Missions

53 580

3 81 8

Payments to partner organizations

53 580

3 81 8




Call for public donations charges



Other private fundraising charges



8 580



52% 39,5% 8% 0,5%

Social Missions Social Missions to be achieved General running costs Fundraising

General running costs Reserves Social Missions to be achieved

0 41 000




1 03 651



were allocated to Social Missions


SEED Foundation - 2015 Annual Report


were allocated to fundraising


were allocated to running costs

4 772

Revenues TAX INFORMATION SEED Foundation is an endowment Fund and is, therefore, authorized to receive donations and legacies. Donations to SEED Foundation enables tax deductions for people residing in France - individuals or firms. Individuals 66% of the amount of your donation is deductible from your taxes within the limit of 20% of your yearly income.

+ 77%

Firms 60% of the amount of your donation is deductible from your taxes, up to 0,5% of your tunover (excluding taxes).

increase of firms' in-kind contributions between 2014 and 2015

201 5 revenues in euros

Monitoring of collected funds

Collected donations

4 772

4 772

Other private funds

58 1 05


Other revenues


Recovery of dedicated funds

34 608


5 470


1 03 651

56% 33% 5% 5% 1%

Other private funds Recovery of dedicated funds Deficit Collected donations Other revenues

4 772


1 02 706


Like any endowment Fund, SEED Foundation is subject to regular controls that guarantee the quality of its management and the transparency of its communication. SEED Foundation's accounts are audited and certified every year by an external auditor. Financial reports are available on the Fund’s website.

Except for the contribution of its Associated Members, SEED Foundation entirely depends on the generosity of firms and individual donors; it receives no government funding whether local regional or national. In return, the Fund regularly shares information with its Members and donors through its website, its Facebook page and by way of its newsletters.

SEED Foundation - 2015 Annual Report


GOVERNANCE BOARD OF DIRECTORS President Alain BARBIER, General Director, Pierson Export Representatives for individual Members Christian FONTAINE, Former commercial manager Alida PIERSON, Administrator

Representatives for firms Members Catherine DAVICO-HOARAU, Senior Partner, Cabinet Coblence & Associés Angelo D'ALESSIO, Administrator, Centro Esportazioni Conservati s.r.l Mahmoud EL HALABI, General Director, Société Lana Amadou NIAGADO, Director, Supermarket sarl Philippe SCHWAB, Responsable for the Export Departement, Interepco Sonia TROYSIEN, Commercial Agent, Pierson Export

PROJECT SELECTION COMMITTEE Representatives for firms associated Members Chantal GIRAUD-VAN GAVER , Senior Partner, Cabinet Coblence & Associés Joëlle URBAND, Accountant, Pierson Export Observer Marie DELEAGE , Responsable for communication and documentation, Cabinet Coblence & Associés

College of experts Olivier DUCOURTIEUX , Profesor in comapred agriculture, AgroParisTech Gabrielle GUEYE , Director, Révelateur de Richesses Immatérielles Chantal MONVOIS, General Director, Fondation d'entreprise Vinci pour la Cité Vincent RIBIER , Reasearcher and expert in agricultural politics and international economy, CIRAD Henri ROUILLE D'ORFEUIL, Engineer agronomist and Docteur in applied economy

SEED FoundatioN TEAM Céline TEWA, in charge of partners and of the project strategy


SEED Foundation - 2015 Annual Report

Anabelle VERDURME , in charge of general management and communication

BREIF HISTORY A vision for solidarity

SEED Foundation was created in 2009 on the initiative of PIERSON EXPORT, a French SME specialized in the distribution of food products in Africa since 1925. With the desire of acting in Africa beyond its business, it offered its SME network to pool skills and finances in order to create an endowment Fund. 8 firms from various countries of its network and 2 individuals created SEED Foundation to act in favor of food security in Africa through the development of the agricultural sector.

SEED Foundation's mission

FACT: hunger is still the main issue in Africa, SOLUTION: developing the agricultural sector is the key leverage to improve self-sufficiency and to give an impulse to the economy through the creation of additional incomes, PARADOX: this fair cause is only marginally supported by other foundations, COMMITMENT: SEED Foundation has decided to make it its core mission by sponsoring NGOs working on the field.

SEED Foundation aims at promoting rural and agricultural development in Africa in order to improve food security and the living conditions of the most vulnerable populations.

Translation: Charlotte L., Miguel T., Philippe V. Design and production: Anabelle Verdurme


UNIVERS-SEL (cover), SEED Foundation (p.2, 3, 4, 1 0, 1 1 ,1 3), Apiflordev (p.5), ESSOR (p.6), CIDR (p.7), Alexandre GĂŠlĂŠbart - 20 Minutes - SOS SAHEL (p.7), SOL (p.1 0), J-B Russell - Grdr (p.1 5) ICONS CREDITS


Icomoon (p.2), Brecis (p.1 1 ), Freepik (p.1 2)

SEED Foundation - 2015 Annual Report



55, boulevard Bineau - 92 200 Neuilly-sur-Seine - France +33 (0)1 47 57 97 48 Join us on social media!

L'impression de ce rapport est du au don de

Profile for SEED Foundation

2015 Annual Report  

Discover the highlights of 2015!

2015 Annual Report  

Discover the highlights of 2015!


Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded