Page 1

Small businesses committed to supporting African farmers!


EDITORIAL 2014 was really a turning point for SEED Foundation We have indeed come to the end of the 5 year period for which the Fund was initially created and one of the key challenges was to gain the trust of the founding Members to start a new 5 year term; it is now done and I want to warmly thank them. We have earned that trust by working on an internationally recognized field. 2014 was declared the year of family farming by the UN, a theme that underlies all our actions. I strongly beleive that it is possible to be small and relevant or as the British have it "small is beautiful", this is probably what earned us a special mention from the Jury of the Oscars of Admical, a distinction which makes us very proud.

Alain Barbier President

We are also proud of our field projects of which I will only give a few examples: 3 new projects in 2014, one of which is in Guinea Bissau, a new country for SEED; remarkable results for our fishrice farming project in Madagascar where all production forecasts were exceeded. We want to share these good results especially with our partner firms who were strongly involved, whether through a product-sharing operation or through skill-based sponsorship. Finally, I will highlight one figure of 2014 which summarizes our commitment and inspires trust: resources dedicated to field projects represented 87% in 2014, an 8 point increase compared to 2013. My final words will be for SEED’s team who also performed well: the team was profoundly renewed during the second semester and two dedicated persons are now in charge of the daily tasks of the Fund. Competence and stability will be our strong point for this new 5 year term.

cOntents 2 3 4 8 10 12 14


SEED Foundation - Annual Report 2014

Editorial 2014 highlights SEED Foundation in action Map of projects Involving stakeholders Financial highlights Governance

2014 HIGHLIGHTS Already 5 years! 2014 was declared by the UN "International Year of Family Farming" and it has brought to the spotlight the agricultural sector by emphasizing its role as a stepping stone towards economic development, food security and better living conditions.

On November 7th 2014, SEED Foundation successfully passed its first five years of existence. Thus, the Fund is renewed and is ready to embark on another five-year term of adventure.

SEED Foundation receives a special mention from the Jury of the Oscars of Admical!

8 Members of SEED Foundation signed up for an additional 5 years of involvement by the African farmers’ side!

On July 1st, the Jury of the Oscars of Admical rewarded SEED Foundation for its exemplary patronage policy which is embodied by its sector of intervention: agricultural development in Africa.

Associate Members were the first to support SEED Foundation and to allow it to function on a day to day basis. 6 SMEs and 2 individuals have reaffirmed their trust and willingness to continue their involvement in Africa. We warmly thank them!

SEED Foundation - Annual Report 2014



Develop solar salt production in guinea bissau Partner: Univers-Sel Local partner: APROSAL


Salt production process

Salt production is an exclusively feminine activity; it is mainly done during the dry season and it is an important source of income. However, the technique traditionally used burns a lot of cooking timber (more than 3 tons of wood are required to produce one ton of salt), causing severe deforestation. Moreover, this technique has very negative impacts on the women’s health (by inhalation of cooking steam).

1 Filter water to obtain brine (water saturated with salt)

OBJECTIveS The project aims at progressively replacing wood by a solar crystallization technique on canvas covers, a simplified version of the technique used in the salt marshes of Guérande, France. The project pursues 3 goals: - reinforcing the local partner’s capacities which is the organization that will conduct the training of salt producers, - spreading of the technique in the region, - developing the solar salt sector by carrying out a study.

2 Traditional technique


Heat brine by burning wood until water evaporates

Project's innovation Spread out the brine on a canvas and let the sun and wind evaporate the water

IMPACTS By the end of the project, the expected benefits are: - a 50% increase of revenues for the same production, - a higher productivity of the producers and better working conditions, - the preservation of wood resources in the production sites.


SEED Foundation - Annual Report 2014

3 Collect and sell the salt

PromoTE LOCAL CEREALS IN SENEGAl Partner: Solidarité Local partner: Fédération des ONG du Sénégal




In Senegal, imported wheat is given preference over local cereals. Yet, bakers are confronted with the variations of the global exchange rates while local cereal producers have difficulties selling their production.

This project aims at promoting local cereals among producers, bakers, consumer and the government. Main actions will act in favor of: - producers by setting up storage areas, - bakers and pastry makers by assisting them in adapting their bread and pastries recipes with the new flour, - the government and the public by communicating and giving them incentive to consume more products made with local cereals.

By the end the project, the following benefits are expected: - a 15% increase of revenues for producers, - 80% of trained bakers and pastry makers will replace wheat by local cereals in their recipes, - Benefits will increase by 50% for pastry makers and by 20% for bakers, - 75% of surveyed consumers like the new bread and pastry recipes and are ready to substitute them to wheat based products in their daily consumption.

Chantal Monvois, expert on Project Selection Committee

" Several programs of promotion of local cereals in Senegal started in the early 90's but without real success in terms of creation of sustainable activity in this sector. This project aims at baking donuts with a 100% of local cereals, I find this project brave and ambitious. I want to bet on them! "

SUPPORT WOMEN IN THE PRODUCTION AND COMMERCIALIZATION IN THE PALM OIL SECTOR IN SENEGAl Partner: Grdr Local partner: Groupement d'intérêt économique Kadiamor




The exploitation of palm trees is specifically done by women, it is one of main sources of income in the region especially during the lean season (period preceding the first harvest) when the needs are more important. However, the lack of appropriate equipment and the natural factors represent threats for this activity.

The project relies on the principle that exploiting natural resources for an economical purpose and preserving the biodiversity must be strongly linked. Therefore, the project is based on 4 main objectives: - increasing in quality and quantity the palm oil production within the 9 women’s organizations, - bring a technical and organizational support to actors of the sector, - promote products on lucrative commercialization channels, - reforest the areas of the project.

By the end of the project, the expected benefits are: - a 20% increase in palm oil yield. - the 9 women’s organizations will have internal rules and have regular meetings. - over 80% of the production will be commercialized. - the density and diversity of trees in the area will stop decreasing.

SEED Foundation - Annual Report 2014


Assessment of projects completed in 2014


THE PROJECT The project aimed at helping rice farmers develop an efficient fish farming activity in their fields in order to diversify, secure and increase their revenues. In Madagascar, rice-fish farming can improve local availability of fish and, therefore, increase the animal protein supply for rural populations. Moreover, the rice-fish farming technique improves the fertility of fields.

ITS IMPACT Upon completion of the project, rice-fish farming has evolved beyond all expectations: - Over 1.8 million carp larva were produced i.e. 1 million more than expected, - The rice yields reached 766 kg per hectare per year i.e. over 50% more than the initial forecasts. The sread of knowledge and of rice-fish farming techniques was made through the training of 15 farmers that later became "relay trainers". The development and distribution of the quarterly newspaper “The Voice of rice-fish farmers� is an initiative that has helped give a voice to the producers and their partners by enabling them to express their opinions, post announcements and discuss techniques.


SEED Foundation - Annual Report 2014

SUPPORT TO FAMILY LIVESTOCK FARMING in togo Partner: Élevage sans frontières Local partner: ESF Togo



The aim of the project was to allow 64 rural families in the South of Togo to improve their living conditions by giving food autonomy on an original principle of microcredit on animals ‘’ Who receives... gives’’: for every animal received, the families commit themselves to giving one of the future newly born animal to another family for livestock farming. This principle empowers the beneficiaries, creates a multiplier effect and favours solidarity between the families.

At the end of the project, 167 families benefited from the project against the initial 64 families forecasted. They all met favourable conditions to develop a sustainable livestock activity: shelters in compliance with standards, a vaccinated herd, ... Surveys and studies conducted during the course of the project show that an estimated 4 ruminants are being sold per year. Eggs and chickens are sold in the local market and their overall consumption increased per year and by household. By the end of the project, 60% of beneficiaries had attended management trainings and more than 90% of families have repaid or are in the course of repaying of their microcredit on animal.

" I visited this project three times. The domestic scale of this project is particularly attractive and makes it very easy to apprehend. The involvement and reliability of the ESF Togo team resulted in an excellent contact with the beneficiaries. We can confirm the success of this project with realistic beneficiaries that are aware of the required efforts to succeed. Families are also very proud to show their results which makes the whole action particularly gratifying for SEED Foundation and its contributors. " Philippe Schwab, Responsable for the Export Department, Interepco




The aim of the project was to strengthen the Ivorian agricultural capacity through professional training delivered by the Écoles Familiales Agricoles (EFA), particularly the EFA of Assinzé. These training sessions provide young people with formal education, preparing them for a farming business and improves their local integration. The project also aims at strengthening the know-how of already operating producers and at initiating a multiplier effect for the entire local population.

From July 2011 to June 2014, the project has helped reintegrate and train 382 students in the Family Farm Schools of which 31% were girls, and applications keep coming! The Family Farm Schools of Assinzé on average welcomes an average 27 students per class every year. In the course of the project, a new pedagogic training program was set up and 260 training textbooks were issued. It should be stressed that the techniques learned are used by other family members once the productions results have been proven.

" At first, I was told that the EFA was for those who had no knowledge. Today, I know this is not true for I have friends that have pursued their studies after the EFA until they graduated highschool. I, for one, also changed and, now, I no longer have financial problems, I am self-reliant. I still live with my parents whom I help by working in the fields but also by offering technical advice to my dad. I decided to continue my studies by signing up for an agricultural CAP at the IFERA. I'm planning on starting poultry farming as well as other types of farming in order to diversify my activity and mittigate risks. " Jean-Wilfried, former student at the EFA of Assinzé

SEED Foundation - Annual Report 2014


MAP OF P MALI LIVE AND WORK IN DOGON COUNTRY - completed project Aim: setting up of market gardening in order to improve food security for 1.000 inhabitants and to fight desertification as well as rural exodus. Partner: Fédération Ensemble Local partner: Ensemble Mali IMPROVE MARKET ACCESS AND SUPPORT PRODUCTION - completed project Aim: creation of an ESOP (structure that offers services and a frame of work to producers) enabling 450 farmers to access technical and commercial support to develop their activity and diversify their production to ultimately increase their income. Partner: CIDR Local partner: ICD

Guinea Bissau SOLAR SALT PRODUCTION - new project 2014 Aim: help 500 women salt producers to implement a technique from Guérande consisting of solar salt production on canvas. Partner: Univers-Sel Local partner: APROSAL

Senegal INTENSIFYING RICE PRODUCTION IN CASAMANCE - completed project Aim: enhance food security by increasing rice yield through the reinforcement of farmers' skills as well as the distribution of improved seeds in 18 villages. Partner: GRDR - cellule de Ziguinchor Local partner: CRCR PROFESSIONAL REHABILITATION OF YOUNG ADULTS THROUGH ORGANIC FARMING completed project Aim: train marginalized young adults to farming and assist them in the setting up of their own situation as independent producers. Partner: GRAIN Drôme Ardèche Local partner: Village Pilote SUPPORT PRODUCTION AND COMMERCIALIZATION IN THE PALM OIL SECTOR - new project 2014 Aim: support 500 women in a sustainable activity of production and commercialization of palm oil. Partner: Grdr Local partner: Groupement d'intérêt économique Kadiamor PROMOTE LOCAL CEREALS - new project 2014 Aim: develop the production of local cereals in 150 family exploitations and train 36 bakers and transformers in using them in their recipes. Partner: Solidarité Local partner: Fédération des ONG du Sénégal

ivory coAst PROFESSIONAL & ENTREPRENEURIAL AGRICULTURAL TRAINING - completed project Aim: follow the development of EFAs (farming schools) to train 36 young people who dropped out of the education system and to enable them to build a stable professionnal career in the agricultural sector. Partner: IECD Local partner: PEFACI


SEED Foundation - Annual Report 2014

TOGO SUPPORT TO FAMILY LIVESTOCK FARMING - completed project Aim: help 64 families develop livestock farming in order for them to feed better and to gain additional revenues to improve their living conditions.

PROJECTS Niger SUPPORT TO WOMEN’S GROUPS TO HELP FEED CITIES - completed project Aim: support 150 women to enable them to transform local cereals more efficiently and improve the commercilization channels for higher revenus and increased food security. Partner: Afrique Verte Local partner: AcSSA Afrique Verte Niger

Burkina faso REVIVAL OF AGRICULTURAL PRODUCTION AFTER FLOODS - completed project Aim: contribute to food security by increasing the production of 900 farmers and the productivity of their fields (rehabilitation of infrastructures, restoration of fields, reinforcement of production capacity). Partner: SOS Sahel France Local partner: SOS Sahel Burkina Faso DEVELOP THE LOCAL POULTRY SECTOR - on-going project Aim: create an "ESOP" (an oragnization that offers services and a frame of work to producers) that will have a unit of production of chicks and will help the selling activities to ensure that 80 women poultry farmers access regular and sustainable income while improving food security. Partner: CIDR Local partner: APME2A INNOVATIVE SERVICES TO DEVELOP CROPS - on-going project Aim: assist farmers in 7 targeted areas with the production, the transformation and the selling activities in order to increase their revenus while using relevant and sustainable techniques. Partner: SOS Sahel France Local partner: SOS Sahel Burkina Faso, Association FIIMBA

mADAGASCAR DEVELOPMENT OF RICE/FISH FARMING - completed project Aim: an increase in income and less protein deficiencies for 375 farmers with the development of rice/fish farming. Partner: APDRA Local partner: INRA, Coopérative FIFIMPAVA

mozambique Partner: Elevages sans frontières Local partner: ESF Togo, GARDEGI

DEVELOPMENT OF AN ECOLOGICAL AGRICULTURE - on-going project Aim: create and develop an ecological agriculture with no chemical pesticides in order to decrease the environmental impact and reduce health risks. Consequently, products sold on the market of the capital city will be of higher quality. Partner: ESSOR Local partner: Direction de l’agriculture, Conseil municipal

SEED Foundation - Annual Report 2014


INVOLVING STAKEHOLDERS INVOLVING CONTRIBUTORS HEROES' RACE - 2014 edition WHAT IS THE HEROES' RACE? The Heroes' Race is a 6 km race designed to raise funds for humanitarian causes in a friendly and casual atmosphere. WHY DOES SEED FOUNDATION TAKE PART IN THIS EVENT? The Heroes' Race is a mean to involve the Fund's supporters in a different way. SEED Foundation associates the race to one of its on-going projects which will be granted all the donations collected during the event. WHAT SUCCESS? They were 9 of them to walk or run, Aurélie was the first women to cross the finish line in less than 25 minutes! Together, they collected 3 700 € thanks to 47 generous donors. THE HEROES' RACE IN 3 WORDS? " Human, friendly and generous! "

" Happy, fair play and ambitious! " Laurence & Laetitia

What did you particularly enjoy during the Heroes' Race?



" The atmosphere is always excellent among SEED Foundation's group as well as all the participants ; people are not here to achieve a high performance. You can really feel it : nobody takes themselves seriously, everyone is relaxed, people cheer on one another which ever organization they have come to support ; it's very enjoyable! "

SEED Foundation - Annual Report 2014

What led you to take part in the Heroes' Race this year?

" I wanted to support SEED Foundation and to personnaly get involved alongside my law firm which is an Associated Members of the Fund. "


INVOLVING FIRMS PRODUCT-SHARING OPERATION : HOW TO LINK BUSINESS WITH PATRONAGE WHAT IS A PRODUCT-SHARING OPERATION? Product-sharing means a firm and a non-lucrative organization create a partnership in order to donate part of the benefit of the sale of a product to facilitate the fulfillment of the mission of the non-lucrative organization. THE OPERATION Lemaitre Sécurité decided to team up with SEED Foundation : for every pair of security shoes bought, 30 cents are donated to SEED Foundation to finance projects in favor of the development of the agricultural sector in Africa. THE OUTCOME Thanks to Lemaitre Sécurité's involvment, 3 528 pairs of security shoes were sold which represents a contribution of 1058,40 € to SEED Foundation's projects!

SKILL-BASED SPONSORSHIP ASSOCIATED MEMBERS The annual contribution of SEED's Associated Member firms provide the essential means for the Fund to carry out its actions. Regularly informed of the progress of the Fund's activities, involved in its management, the Members and their employees do take part in the action. SEED Foundation's Associated Member firms: CENTRO ESPORTAZIONI CONSERVATI - Italy COBLENCE & ASSOCIÉS - France INTEREPCO - France LANA - Republic of Congo PIERSON EXPORT - France SUPERMARKET - Republic of Congo

PARTNER FIRMS Since its creation, SEED Foundation has been sponsored by various partner firms which committed themselves alongside the Fund and supported its actions. SEED Foundation wishes to thank them: AIBC LEMAITRE SÉCURITÉ OVERSEAS RUDYARD & JONES CONSEILS WHITE WAY

WHAT IS SKILL-BASED SPONSORPHIP? Through skill-based sponsorship, companies make their skilled employees' time available to non-lucrative organizations. These free one-shot assignments are carried out by volunteer personnel during working hours. WHAT PURPOSE DOES IT SERVE? For the company, it is an original way to rally employees around a humanitarian cause that may be in their line of work while highlighting their skills and abilities. COBLENCE & ASSOCIÉS SHARE THEIR JUDICIAL KNOWLEDGE For 4 years, the law firm Coblence & Associés offered SEED Foundation to benefit from their know-how in judiciary and fiscal matters. In 2014, they granted over 23 hours of juridical support, which represents a 6 times increase over 2013!

+ 4 800 €

collected thanks to partner firms in 2014

SEED Foundation - Annual Report 2014



Costs in euros

Allocation of collected donations

Social Missions

53 400

5 21 8

Payments to partner organizations

53 400

5 21 8


1 747


Call for public donations charges



Other private fundraising charges



General running costs

6 118



1 5 000

Social Missions to be achieved

61 000


44% 39% 11% 4% 1%

Social Missions to be achieved Social Missions Reserve General running costs Fundraising




1 37 265

6 522


87,1 % of expenses are allocated to projects compared to 79% in 2013


SEED Foundation - Annual Report 2014



on operating costs compared to 2013

REVENUES TAX INFORMATION SEED Foundation is an endowment Fund and is, therefore, authorized to receive donations and legacies. Donations to SEED Foundation enables tax deductions for people residing in France - individuals or firms. Individuals 66% of the amount of your donation is deductible from your taxes within the limit of 20% of your yearly income.

+ 3%

Firms 60% of the amount of your donation is deductible from your taxes, up to 0,5% of your tunover (excluding taxes).

rise of in-kind contributions of Members firms between 2013 and 2014

Revenues in euros

Monitoring of collected funds

Collected donations

6 522

6 522

Other private funds

52 358

Other revenus

1 794

Recovery of dedicated funds

52 000


9 590


1 29 1 45


43% 43% 8% 5% 1%

Other private funds Recovery of dedicated funds Deficit Collected donations Other revenues

6 522


57 887

TRust and transparency Like any endowment Fund, SEED Foundation is subject to regular controls that guarantee the quality of its management and the transparency of its communication. SEED Foundation's accounts are audited and certified every year by an external auditor. Financial reports are available on the Fund’s website.

Except for the contribution of its Associated Members, SEED Foundation entirely depends on the generosity of firms and individual donors; it receives no government funding whether local regional or national. In return, the Fund regularly shares information with its Members and donors through its website, its Facebook page and by way of its newsletters.

SEED Foundation - Annual Report 2014


GOVERNANCE board of directors President Alain BARBIER, General Director, Pierson Export Representatives for individual Members Christian FONTAINE, Former commercial manager Alida PIERSON, Administrator

Representatives for firms Members Catherine DAVICO-HOARAU, Senior Partner, Cabinet Coblence & Associés Angelo D'ALESSIO, Administrator, Centro Esportazioni Conservati s.r.l Mahmoud EL HALABI, General Director, Société Lana Amadou NIAGADO, Director, Supermarket sarl Philippe SCHWAB, Responsable for the Export Departement, Interepco Joëlle URBAND, Accountant, Pierson Export

PROJECT SELECTION COMMITTEE Representatives for firms associated Members Chantal GIRAUD-VAN GAVER , Senior Partner, Cabinet Coblence & Associés Sonia TROYSIEN, Commercial Agent, Pierson Export Observer Marie DELEAGE , Responsable for communication and documentation, Cabinet Coblence & Associés

College of experts Gabrielle GUEYE , Director, Révelateur de Richesses Immatérielles Chantal MONVOIS, General Director, Fondation d'entreprise Vinci pour la Cité Vincent RIBIER , Reasearcher and expert in agricultural politics and international economy, CIRAD Henri ROUILLE D'ORFEUIL, Engineer agronomist and Docteur in applied economy

SEED FoundatioN TEAM Céline TEWA, in charge of partners and of the project strategy


SEED Foundation - Annual Report 2014

Anabelle VERDURME , in charge of general management and communication

BRIEF HISTORY A vision for solidarity

SEED Foundation was created in 2009 on the initiative of PIERSON EXPORT, a French SME specialized in the distribution of food products in Africa since 1925. With the desire of acting in Africa beyond its business, it offered its SME network to pool skills and finances in order to create an endowment Fund. 8 firms from various countries of its network and 2 individuals created SEED Foundation to act in favor of food security in Africa through the development of the agricultural sector.

SEED Foundation's mission

FACT: hunger is still the main issue in Africa, SOLUTION: developing the agricultural sector is the key leverage to improve self-sufficiency and to give an impulse to the economy through the creation of additional incomes, PARADOX: this fair cause is only marginally supported by other foundations, COMMITMENT: SEED Foundation has decided to make it its core mission by sponsoring NGOs working on the field.

SEED Foundation aims at promoting rural and agricultural development in Africa in order to improve food security and the living conditions of the most vulnerable populations.

Design and production : Anabelle Verdurme


Jonathan Giarmon - SOLIDARITÉ (cover), SEED Foundation (p.2, 3, 1 0, 1 3), Univers-Sel (p.4), Grdr (p.5), APDRA (p.6), ESF (p.7), IECD (p.7), ESSOR (p.1 3), J-B Russell (p.1 5)

SEED Foundation - Annual Report 2014


Associated Members of SEED Foundation:

55, boulevard Bineau - 92 200 Neuilly-sur-Seine - France +33 (0)1 47 57 97 48 Join us on social medias!

L'impression de ce rapport est du au don de

Profile for SEED Foundation

SEED Foundation's 2014 Annual Report  

Discover the main actions SEED Foundation implemented in 2014!

SEED Foundation's 2014 Annual Report  

Discover the main actions SEED Foundation implemented in 2014!


Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded