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Let's sow seeds of development together!





Mission statement


SEED Foundation in action


Projects on the map


Acting together


Financial highlights



SEED Foundation moves on and strives at consolidating

its achievements while pushing forward .

201 3 has been a tough year for Africa, and for our European countries as well. Yet SEED Foundation remained true to its mission. We kept pushing for agricultural development in Africa by supporting 3 additional projects of great value. Also we are still as convinced as ever that innovation is a key factor towards sustainable development and we initiated a method for capitalizing on best practices. Our goal: collect, share and replicate initiatives or organizations that have proven their efficiency on the field. Innovation can also be nurtured in our home country: one good example lies in sponsoring with skill-based sponsorship which we developed with our partner company Technisem. This complements the financing brought by our donators. Extra support can thus be provided at no extra cost while recognizing the very real skills of our own personnel. I guess I made it very clear that I am truly proud of our successes: in 201 3 SEED Foundation managed to raise more funds while lowering its operating costs, a performance not many Funds, even among the major ones, can match. This could only be achieved thanks to our founding members as well as to our partners, companies as well as private individuals to whom I am truly grateful. Bolstered by their trust we are ready to meet new challenges and consider 201 4 with confidence.


1 out of 4 people suffers from hunger in Sub-Saharian Africa

33 million small farms

representing 80% of all the agricultural farms on the African continent


SEED Foundation - Annual Report 201 3

Alain Barbier President

58.4 % of the work force in

Sub-Saharian Africa is employed in the agricultural sector

700 million hectares


potential farmable surface area in Sub-Saharian Africa

the necessary increase of the agricutural production from now to 201 5 to meet the growing needs of the population


SEED Foundation was created in 2009 on the initiative of PIERSON EXPORT, a French SME specialized in the distribution of food products in Africa since 1 925. With the desire of acting in Africa beyond its business, it offered its SME network to join skills and finances in order to create an endowment Fund . 8 firms from various nations of its network and 2 individuals created SEED Foundation to act in favor of food security in Africa through the development of the agricultural sector.

SEED Foundation's mission

OBSERVATION: hunger is still the main issue in Africa, SOLUTION: developing the agricultural sector is the key leverage to improve selfsufficiency and to give an impulse to the economy through the creation of additional incomes, PARADOX: this just cause is only marginally supported by other foundations, COMMITMENT: SEED Foundation has decided to make it its cotre mission by sponsoring NGOs working on the field.

ÂŤ Promote rural and agricultural development in Africa in order to improve food security and the way of living of the most vulnerable populations. Âť

PRINCIPLES OF ACTION Create partnerships with well-known and reliable French NGOs

SEED FOUNDATION'S PRIORITIES Focus on agricultural activities

Increase the productivity and the local agricultural production while ensuring the preservation of natural resources .

Increase and reinforce our interventions by acting on the entire agricultural sector: from seed to consumer Improve the storage, the transformation, the conservation and the selling activities of local food and agricultural products.

Promote innovative initiatives

Innovation is at the heart of the projects as it generates relevant and sustainable field-proven solutions. Innovation may be: technical, organisational, or territorial.

A two way commitment

Local populations must be the actors in our development projects

Respect the key points of sustainable development

- Economic viability - Social equality - Reasonable use of natural resources and preservation of the environment

Strict evaluation and close monitoring of financed projects Transparency on the actions and management of SEED Foundation

SEED Foundation - Annual Report 201 3



SEED Foundation launches a request for proposals once a year. NGOs then apply to SEED for the cofinancing of the projects they jointly elaborated with their local partner.

Strict and transparent procedure

The selection process is guided by the strategic orientations of the Board of Directors and the selection criteria defined beforehand. After an initial pre-selection by SEED's team, the Project Selection Committee, comprising qualified experts and representatives of the SMEs part of the Board of Directors, choose the projects to be supported.

Thorough monitoring and evaluation of projects

Every project supported by SEED is regularly monitored through a range of indicators. Each NGO provides regular reports. The Fund also takes field trips to assess the projects. The Fund strives to develop with NGOs a capitalization process on all projects. This feedback aims at highlighting and sharing the successes as well as the difficulties encountered during the implementation of the project.

CALL FOR PROJECTS SEED Foundation receives project proposals from NGOs and verifies their eligibility Eligible

Non eligible

INSTRUCTION Eligible projects are examined by the Fund's team that preselects those to be presented to the Project Selection Committee Pre-selected

Not selected

SELECTION Pre-selected projects are examined and evaluated by the Project Selection Committee which singles out projects to be supported Selected

Not selected

SETTING UP OF THE CONVENTION A partnership convention is set up between the NGOs and SEED Foundation FOLLOW UP - EVALUATION SEED Foundation follows-up projects' activities, controls, measures and evaluates its results CAPITALISATION SEED Foundation and the NGOs draw conclusions, promote innovation and share them

Développement d'une filière maraîchage agro-écologique Country : Mozambique Parnter: ESSOR Local partner: Direction de l'agriculture et Conseil Municipal de Maputo Duration: jan 201 3 - dec 201 5

CONTEXT In Mozambique, 34% of the families are chronically in a situation of food insecurity partly because of the high and fluctuant prices on the global market. Urban agriculture is an important activity in Maputo, the capital city: it represents 2.000 hectars and about 20.000 families of vegetable producers. Unfortunatly, monoculture is the main method of production and chemical pesticides are more and more used at the expense of the environment, the producers and the consumer's health.

CORE OF THE PROJECT It aims at promoting the development of an "ecological agricutlure" in Maputo with the support of local State entities (City Hall and the Ministry of Agriculture) the producers and their organization. The project includes the reinforcement of their technical skills, experimentations in the fields, new selling techniques and the elaboration of a certification for the sector through the creation of a label.


SEED Foundation - Annual Report 201 3

Innovative services to develop crops CONTEXT In the Gnagna area in the East of Burkina Faso, the majority of the population lives off agriculture and livestock farming. However small, farmers are very isolated and are confronted to numerous obstacles that hinder their productivity: irregular rain, poor control on water, deterioration of natural resources and exhaustion on soils, difficult access to credit and financial support.

Country: Burkina Faso Partner: SOS Sahel France Local partner: SOS Sahel Burkina Faso Duration: july 201 2 - june 201 5

CORE OF THE PROJECT The project aims at guiding farmers throughout the whole production, transformation and commercialization process: - access to inputs (seeds, food for livestock,…), - technical livestock training and preservation and rehabilitation of natural resources training, - making concrete use of this new knowledge on experimental fields, - transformation of crops through the implementation of a multifunctional platform, - access to a warrant system (form of credit on crop stock), - diversification of sales channels. ANTICIPATED RESULTS - An improvement in the nourishment of the population and a global increase of revenue for the 8200 small producers targeted and their family, - Consolidate the local structures that support farmers.

Support women in the development of a local poultry sector Country: Burkina Faso Partner: CIDR Local partner: APME2A Duration : jan 201 3 - dec 201 4

CONTEXT The rural community of Boussé near Ouagadougou highly depends on agriculture as an income source. Every family has a complementary livestock breeding activity to meet the high demand of the capital city. Traditionally this activity is handled by women but the sector suffers from their limited technical knowledge and the insufficient financial support they receive. This translates into high chick mortality, lack of access to medical services for livestock and low power of negotiation and commercialization. CORE OF THE PROJECT The project aims at creating an ESOP (a structure that offers services to producers) to assist in the production of chicks and in their monitoring over their first month (the most delicate phase). Those quality chicks are then sold on credit to the women who will then handle their breeding for 3 months. The ESOP will be in charge of selling the poultry production on the market in Ouagadougou and will offer attractive prices to the producers. It will also offer them training and guide them through the whole process. ANTICIPATED RESULTS - Increase in income and better source of nourishment to the 500 persons that represent the members of the producer’s family - Creation of jobs within the ESOP.

ANTICIPATED RESULTS - An increase in revenue for the 300 producers of the "ecological agriculture" sector ; - New skills for the 24 techicians of the public entitites ; - Quality products on local markets at accessible prices.

SEED Foundation - Annual Report 201 3


MALI LIVE AND WORK IN DOGON COUNTRY Aim: the setting up of market gardening in order to improve food security and to fight desertification as well as rural exodus. Partner: Fédération Ensemble Local partner: Ensemble Mali Duration: 2 years Total budget: 60 1 00 (SF : 33 %) B eneficiaries : the 1 000 inhabitants of Dièye village


IMPROVE MARKET ACCESS AND SUPPORT PRODUCTION Aim: creation of an ESOP (structure that offers services and a frame of work to producers) enabling farmers to access technical and commercial support to develop their activity and diversify their production to ultimately increase their income. Partner: CIDR Local partner: ICD Duration: 2 years Beneficiaries: 450 farmers Total budget: 65 800 (SF : 38 %) Cofinancers: AFD, Diakonia

SENEGAL INTENSIFYING RICE PRODUCTION IN CASAMANCE Aim: enhance food security by increasing rice yield through the reinforcement of farmers' skills as well as the distribution of improved seeds. Partner: GRDR - Ziguinchor entity Local partner: CRCR Duration : 1 year Beneficiaries: 1 8 villages, about 26 500 people Budget : 77 1 46 (SF : 32%) Cofinancers: CFSI, Fondation Michelham PROFESSIONAL REHABILITATION OF YOUNG ADULTS THROUGH ORGANIC FARMING Aim: train marginalized young adults to farming and assist them in the setting up of their own situation as independant producers. Partner : GRAIN Drôme Ardèche Local partner: Village Pilote Beneficiaries: 45 young adults Duration: 3 years Total budget: 1 1 3 028 (SF : 22 %)

IVORY COAST PROFESSIONAL & ENTREPRENEURIAL AGRICULTURAL TRAINING Aim: follow the development of EFAs (farming schools) to train young people out of the education system and to enable them to build a stable professionnal career in the agricultural sector. Partner: IECD Local partner: PEFACI Duration: 3 years Beneficiaries: 550 young adults, 36 at the Assinzé EFA Total budget: 700 000 (SF : 4 %) Cofinancers: UE, AFD, Fondation Michelham, Fondation Addax

BURKINA FASO REVIVAL OF AGRICULTURAL PRODUCTION AFTER FLOODS Aim: contribute to food security by increasing households' production and the productivity of their fields (rehabilitation of infrastructures, restoration of fields, reinforcement of production capacity). Partner: SOS Sahel France Local partner : SOS Sahel Burkina Faso Bénéficiaires directs : 900 producers Duration: 1 year Total budget: 82 441 (SF : 30%) Cofinancers: UE


SEED Foundation - Annual Report 201 3

INNOVATIVE SERVICES TO DEVELOP CROPS Aim: assist farmers with the production, the transformation and the selling activities in order to increase their revenus while using relevant and sustainable techniques. Partner: SOS Sahel France Local partners: SOS Sahel Burkina Faso, Association FIIMBA Duration: 3 years Total budget: 41 2 222 (SF : 5%) Beneficiaries: the 307 000 inhabitants of the 7 targeted areas Cofinancers: AFD, Fondation JM. Bruneau, Institut Jardiland

ON THE MAP -2013

NIGER SUPPORT TO WOMEN’S GROUPS TO HELP FEED CITIES Aim: support women to enable them to transform local cereals more efficiently and improve the commercilization channels for higher revenus and increased food security. Partner: Afrique Verte Local partner: AcSSA Afrique Verte Niger Beneficiaries: 1 50 women from 29 units of transformation Duration: 2 years Total budget: 58 860 (SF : 41 %) Cofinancers: CCFD/AFD, FSP, Fondation Assistance Internationale

TOGO SUPPORT TO FAMILY LIVESTOCK FARMING Aim: help develop family livestock farming in order for them to feed better and to access additional revenus to improve their way of living . Partner: Elevages sans frontières Local partner: ESF Togo, GARDEGI Beneficiaries: 64 families, about 384 people Duration: 2 years Total budget: 59 736 (SF : 32 %) Cofinancers: Api Restauration, Crédit Agricole Nord de France, etc

MADAGASCAR DEVELOPMENT OF RICE/FISH FARMING Aim: better crops, an increase in income and less protein deficiencies for the beneficiaries with the development of rice/fish farming. Partner: APDRA Local partners: INRA, Coopérative FIFIMPAVA Duration: 3 years Beneficiaries: 375 farmers Total budget : 1 1 3 028 (SF : 22%) Cofinancers: AFD, Fondation Anber

MOZAMBIQUE DEVELOPMENT OF AN ECOLOGICAL AGRICULTURE Aim: create and develop an ecological agriculture with no chemical pesticides in order to decrease the environmental impact and reduce health risks. Therefore, products sold on the market of the capital city will be of higher quality. Partner: ESSOR Local partners: Direction de l’agriculture ; Conseil municipal Beneficiaries: 20 000 families of farmers of Maputo Duration: 3 years Total budget: 1 69 1 99

DEVELOP THE LOCAL POULTRY SECTOR Aim: create an "ESOP" (oragnization that offers services and a frame of work to producers) that will have a unit of production of chicks and help the selling activities to ensure that poultry farmers access regular and sustainable income while improving food security. Partner: CIDR Loca l partner: APME2A Duration: 2 years Beneficiaries: 80 women poultry farmers

Budget : 50 060

(SF : 40%)

(SF : 1 2%)

Key Project completed On-going project New project

SEED Foundation - Annual Report 201 3


ACTING TOGETHER HEROES' RACE 201 3 edition WHAT IS THE HEROES' RACE? The Heroes' Race is a 6 km race designed to raise funds for humanitarian causes in a friendly and casual atmosphere. WHY DOES SEED FOUNDATION TAKE PART IN THIS EVENT? The Heroes' Race is a mean to involve the Fund's supporters in a different way. SEED Foundation associates the race to one of its on-going project which will be granted all the donations collected during the event. WHAT SUCCESS? The 1 5 runners of the 201 3 edition have collected 6500 Euros thanks to 94 generous donors. IN ONE SENTENCE "With the Heroes' Race we, as individuals, combine forces with our company in a collective, united way for really great actions!" - Marie

FIRMS AS COMMITTED PARTNERS The annual contribution of SEED's Associated Member firms provide the essential means for the Fund to carry on its actions. Regularly informed of the development of the Fund's activities, involved in its management, the Members and their employees do take part in the action. SEED Foundation's Associated Member firms : CENTRO ESPORTAZIONI CONSERVATI - Italy COBLENCE & ASSOCIES - France INTEREPCO - France LANA - Democratic Republic of the Congo LE COMPTOIR D’EXPORT - France/Angola PIERSON EXPORT - France SUPERMARKET - Democratic Republic of the Congo VICENTE GANDIA PLA - Spain


SEED Foundation - Annual Report 201 3

Since its creation, SEED Foundation has been sponsored by various partner firms which committed themselves alongside the Fund and supported its actions. SEED Foundation wishes to thank them: AIBC ARES / COGEMO BRUNEAU SNC EXCEL RICE LEMAITRE SECURITE OVERSEAS OFFICE DU MOUVEMENT SPORTIF DU 1 8 E ARR . DE PARIS PAPETERIES GAUBERT SAS JUSTE A TEMPS SARL GSIB SDV LI SECIB TECHNISEM

SKILL-BASED SPONSORSHIP first feedback WHAT IS SKILL-BASED SPONSORPHIP? Through skill-based sponsorship, companies make their skilled employees' time available to nonlucrative organisms. These free one-shot assignments are carried out by volunteer personnel during working hours. WHAT PURPOSE DOES IT SERVE? For companies: it is an original way to rally employees around a humanitarian cause that may be in their line of work while highlighting their skills and abilities. For SEED Foundation: it enables the Fund to offer additional and nonmonetary support to the projects it selected.

SETTING UP THE MISSION Village Pilote is a Senegalese association supported by SEED Foundation for its project aiming at the «professional rehabilitation of young adults through organic farming». When the project was completed in 201 3, SEED Foundation and Village Pilote reflected on a way to consolidate the actions of agricultural development even though the Senegalese association had few technical, human and financial means. Around the same time, some employees at Technisem, a company specialized in producing and marketing seeds for tropical areas, expressed interest in getting their personnel actively involved in SEED Foundation's actions. Therefore SEED offered them the opportunity to apply their expertise in the field of agriculture, agronomics, livestock farming and environmentally friendly techniques. While on their business trips to Senegal, they bought help to Village Pilote on needs they had jointly identified.




What was the reason for your visit at the Tremplin, where our Senegalese partner has set up a project for the professional rehabilitation of young adults through organic farming? "First, we wanted to grasp a better understanding of the place, its general organization, its history, etc. Then we visited plots of vegetable crops, saw installations and offered a refreshed point of view on the management of their farming actions."

What did you think of the visit?

"It was very interesting and necessary to clearly understand the project in order to offer relevant advice and ideas."

The launch of a product-sharing operation WHAT IS A PRODUCT-SHARING OPERATION? Product-sharing is when a firm and a non-lucrative organization create a partnership in order to donate part of the benefit of the sale of a product to facilitate the fulfillment of the mission of the non-lucrative organization. THE OPERATION Lemaitre Sécurité decided to partner with SEED Foundation : for every pair of security shoes bought, 30 cents are transfered to SEED Foundation to finance projects in favor of the development of the agricultural sector in Africa.

What skills have you provided them with?

"The identification of diseases in open fields, advice on varieties to use depending on the season and on constraints specific to local fields."

Managers of Village Pilote

SEED Foundation - Annual Report 201 3


FINANCIAL HIGHLIGHTS Expenditures in euros

Allocation of collected donations

Social Missions

39 1 84

7 01 2

Payments to partner organizations

39 1 84

7 01 2


4 207


Call for public donations charges

2 41 3


Other private fundraising charges

1 793


General ruinning cost

6 1 91



1 5 000

Social Missions to be achieved

60 000


4 833


1 29 41 5


46% 30% 1 2% 5% 3% 4%

Resources in euros

Monitoring of collected funds

Collected donations

8 765

8 765

Other private funds

82 900


Other products


Recovery of dedicated funds

37 1 80

TOTAL 8 765

1 29 1 45



Social missions to be achieved Payments to partner organizations Reserve General running cost Fundraising Surplus

64% 28,6% 7% 0.4%

8 765 56 21 3


Other private funds Recovery of dedicated funds Collected donations Other products

Focus on evolution 201 2-201 3

-4 + 45 %


operating costs brought down:

savings made on the management of the website and less expenses in technological equipment renewed last year

increase in donations thanks to new partner firms sponsorship


SEED Foundation is an endowment Fund of general interest and is therefore authorized to receive donations and legacies. Except for the contribution of its Associated Members, SEED Foundation entirely depends on the generosity of firms and individual donors; it receives no government funding whether local regional or national. In return, the Fund regularly shares information with its Members and donors through its website, on its Facebook page and by way of its newsletters. Like any endowment Fund, SEED Foundation is subject to regular controls that guarantee the quality of its management and the transparency of its communication. SEED Foundation's accounts are audited and certified every year by an external auditor. Financial reports are available on the Fund’s website.


SEED Foundation - Annual Report 201 3

GOVERNANCE BOARD OF DIRECTORS President Alain BARBIER, General DIrector, Pierson Export Representatives for firms Associated Members Hussein BOURJI , General Director, Le Comptoir d'Export Jean-Marc COBLENCE , Senior Partner, Cabinet Coblence & Associés

Angelo D'ALESSIO , Administrator, Centro Esportazioni Conservati s.r.l

Mahmoud EL HALABI , General Director, Société Lana Jose Maria GANDIA PERALES , Administrator, Vicente Gandia Pla

Amadou NIAGADO , Director, Supermarket sarl Philippe SCHWAB , Responsable for the Departement, Interepco Joëlle URBAND , Accountant, Pierson Export


Representatives for individual Members Christian FONTAINE , Consultant Alida PIERSON , Honour President, Pierson Export Observer Marie DELEAGE , Responsable for communication and documentation, Cabinet Coblence & Associés

PROJECT SELECTION COMMITEE Representatives for firm Associated Members Jean-Marc COBLENCE , Senior Partner, Cabinet Coblence & Associés

Sonia TROYSIEN , Commercial agent, Pierson Export College of experts Gabrielle CANNARELLA, Coordinator "Conseil

et Formation", IMS-Entreprendre pour la Cité Chantal MONVOIS , Director Generale, Fondation d'entreprise Vinci pour la Cité Vincent RIBIER, Researcher and expert in political agriculture and international economy, CIRAD Henri ROUILLE D'ORFEUIL, Engineer agronomist and Doctor in applied economics

Secretary Mathilde BOIS-DUBUC, Director, SEED Foundation Observer Marie DELEAGE , Responsable for communication and documentation, Cabinet Coblence & Associés

SEED FOUNDATION Associated Members Board of Directors Strategic guidelines Team of SEED Foundation

Partner firms & individuals

Project Selection Committee French NGOs

Agricultural development projects in Africa

SEED Foundation - Annual Report 201 3


Founding Members and Associated Members of SEED Foundation :

55, boulevard Bineau - 92 200 Neuilly-sur-Seine - France Tél : +33 (0)1 47 57 97 48

Translation: Carole Azaïs, Ingrid Chaussepied, Joëlle Urband Conception and production: Anabelle Verdurme


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