Page 1

Utilizing LinkedIn for Your Business Many, if not all, businesses and business owners have come to realize the increasing value and literal need for social media campaigns as a part of their business endeavors. As one business man put it, the return on investment into social media is that your business will be around in five years. But, as more and more businesses hope on the Facebook and Twitter trains, there are a surprising number of businesses that have seemingly overlooked the social media platform of LinkedIn when planning and organizing their social media campaigns. While Facebook and Twitter defiantly have their place in the ad campaigns and community awareness endeavors of both large and small businesses, the almost complete neglect, in some cases, of the advantages of LinkedIn should not go unfixed in those business that wish to continue to be relevant in the coming years.

Social Media The shining and blatant advantage of LinkedIn as a company marketing tool over other social media web services is that LinkedIn is a specialized social media service that is focused on providing a networking platform for businesses and professionals to connect with each other. In other words, in the same way Facebook and Twitter share pop culture and trending aspects of society, LinkedIn allows for businesses and professionals to share things of commerce and industry. In this way, LinkedIn can be used by business professionals and businesses themselves to promote their products and services while at the same time making professional connections that will lead to further development and prosperity of both parties. One can think of it as a huge casual business meeting with individuals and business representatives in attendance who are all looking for business connections to help grow their own assets. In this large meeting are those individuals and businesses that can help each other to make more money through beneficial partnerships and joint ventures. But instead of having to approach a person or company in person, this online meeting hall allows for connections to be made and networks to be formed all from the comfort of the home office.

Cultivating Connections In addition, thanks to the global nature of the internet, industries can make and cultivate importantconnections and networking opportunities with others in their industry who are


on the far side of the world from their own location. In this way, LinkedIn is truly making the world a bit smaller in scope for those who are looking to do business on the global level. LinkedIn likewise provides a great opportunity for businesses to promote their online presence through social media marketing. Social media marketing in Kuwait, South Africa, the UK, the US, and everywhere in the world is and will continue to be of great importance for those businesses who wish to thrive in the coming years. With business connections the world over, a company can grow their online presence through their contacts on LinkedIn because of the global traffic to their LinkedIn page that the company is receiving. For these reasons and for many more, those who are correctly using LinkedIn to its full advantages will be able to see the growth and success for themselves.

Photo Credit: Seafarer, Nanpalmero

Utilizing linkedin for your business  

Many, if not all, businesses and business owners have come to realize the increasing value and literal need for social media campaigns as a...