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Building a Marketing Strategy All businesses that are still in operation know that marketing is an essential key to their success. Without their abilities to market their goods, products, and services, these businesses would have gone out of business a long time ago. That is why developing a sound marketing strategy is a vital step towards success for those companies that are just starting or for those that have seen a lag in their profits and production. With the right industrial marketing strategy in place, a business will be able to compete with their competitors and sell their products or services with a greater amount of success. There are several ways to go about building an industrial marketing strategy that will work to promote the products or services of a business, but the following few tips on how to appropriately build a marketing strategy should be helpful for those startup companies that have little to no knowledge of how to develop and implement a marketing campaign. Startup companies who are looking to build up their clientele and promote their products or services should strive to build a competent and effective marketing strategy early on in the process of developing their business model so that the marketing aspect to their business model will be able to be implemented soon after launching the startup.

Understanding the Basics First, a startup business should understand exactly what a marketing strategy is and how to use it. A proper marketing strategy for a business should first describe the business, explain the purpose of the products or service of the business, compile a target market profile of potential customers, identify the marketing tactic or technique that will be used to hit that target market, and have a system of accountability and measurement so that the company can determine the success of the marketing strategy. Once these key features to a marketing strategy have been developed and organized, a startup company will have built for themselves a framework or skeleton outline of what the rest of their marketing strategy can be. By taking the time to perform all the necessary steps to proficiently construct and plan out the above staples of a marketing strategy, a startup company will be able to build a more elaborate or effectively specific marketing strategy from the foundational strategy they have compiled.


From this foundational framework of a marketing strategy, a startup business can delve further into their market research to further develop their marketing strategy. Performing adequate market research is essential to developing a marketing strategy that will be successful. While performing their marketing research, a startup company will want to ask questions such as who is the target market, how big is that market, and what avenues could be pursued to expand the target market in the future? While planning for expansion in the future is important, it should here be noted that one of the biggest mistakes startups make while building their marketing strategy is expanding their scope to too large of a market that ends up drowning them rather than including and building them.

Photo Credit: http://www.mikemccready.ca/, http://enricbigas.com/

Building a Marketing Strategy  

All businesses that are still in operation know that marketing is an essential key to their success. Without their abilities to market thei...

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