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==== ==== For the formula to fat loss click here ==== ==== It is important to know the facts and what is false, for healthy weight loss. It can sometimes be hard to tell what is real, and not spent many thousands of dollars on what can only be called weight loss scams. I have had clients who have, in the past. MULTI-BILLION dollar industry is weight loss and fat loss. In the United States alone, this industry is estimated to be worth over 100 Billion US dollars in the year 2007. Image that is one country, in one year! The world numbers are unthinkable! Image the cost for 2012. The Scary truth is, because of the size of the weight loss and fat loss market , that it is possible to be profitable by selling scams and leaving customers or clients feeling disappointed, upset, frustrated and too scared to try again. The worst thing is this is damning them to a life of poor health and low quality. Fat loss and weight loss are not the same! Weight loss is what most people commonly ask for, I would like to take this chance to educate that FAT LOSS is the key issue not weight loss. As a trainer I don't actually care about weight loss. Why is this so? Fat Loss vs. Weight Loss: Fact #1 I couldn't care less if you lost o pounds to 40 pounds in weight loss. Weight loss simply means scale weight; being lighter on the scale, we cannot just consider "scale weight" when we set goals for ourselves. Why is that? You see, most of us want to look good and perform well, whether in daily tasks, or as an athlete who needs to control their own body to play a sport. This means having more muscles and less fat. Fact fat doesn't help us at all in most sports, muscles do. Fact fat doesn't look good on our hips, thighs or tummies, muscles do. Fat Loss vs. Weight Loss: Fact # 2 To get to our fitness goals almost all of us need to gain some muscle and lose some fat. This is where scale weight comes into play. Muscles are largely made up of water and fats well fats are fats. Here is a visually comparison look at oil (fats) and water (muscles) in the same glass? Which one floats? Yup it's the oil. Oil is less dense that water. It takes up less space. Fat is about 20% less dense than muscle (0.9g/ml vs. 1.1g/ml) if you want to be calculative about it. Fat Loss vs. Weight Loss: Fact # 3 If planned right with a good exercise and diet, you can gain muscles and lose fat at the same time. The increased muscles will offset the "weight loss" from the reduced fat resulting in very little

change in scale weight. This can be disappointing and discouraging, but in the fact is this is awesome news! I look for 2 important things to check our progress and scale weight doesn't matter! Appearance: This can be easily seen: arms are tighter and firm to touch, stomach feels a lot firmer, and clothing is fitting loosely. Changes easily measured via fat measuring callipers. Seeing and touching is enough for most people to notice progress. Callipers just give a more consistent way to quantify it. Performance: You can do more with respect to your bodyweight if you are not carrying a lot of fat around. A good example is the chin-up. The chin-up exercise is all about strength to weight ratio. Fat doesn't help at all. If a person increases his/her ability to lift their bodyweight, we can be pretty sure that they have gained some muscle and probably lost some fat. Fat Loss vs. Weight Loss: fact #4 Society needs to get onto the "fat loss" bandwagon and off the "weight loss" one. Weight loss is the focus of eating disorders, fad diets and weight loss centers and this need to change, because the quality of their nutrition is questionable, and their training is not focused on muscle gain so the majority of the weight loss is muscle. It has been proven that when we go on a lousy weight loss plan, our bodies naturally lose muscle weight rather than fat weight because its biologically efficient to do so. It's a never ending cycle: Client comes inlooking for answers Client uses scam product-- See some result, but are they good... Client achieves weight loss (but this is actually muscle loss)starts getting weaker Client's reduced amount of muscle means lower calories burnt per day thus making fat gain easierfatter Client goes back to his/her regular lifestyle but now that they use even less calories due to the muscle loss from the poor productmore fat Client gets fatter than evergetting more desperate Client goes back to the slimming center or fad dietrepeats the cycle of disappointment

If you are looking better and performing better, you are doing the right things. Put the scale away, because we are going for performance and appearance. Remember Fat Loss not Weight Loss. BJP Priore

==== ==== For the formula to fat loss click here ==== ====

Fat Loss and Weight Loss are not the Same