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How creative industries are supporting the economy in Armenia Seda Grigoryan Creative Europe Armenia


Major Armenian cultural events in 2018


Funding for Culture in the State Budget 2018 26,975,168,500 AMD | 48,403,410 EUR

Recreation, Culture & Religion 2%

Recreation, Culture & Religion make up 2% 26,975,168,500 AMD

Social Protection 27% Other 57%

Recreation, Culture & Religion Social Protection

Education 8%

Education Healthecare Other

Healthecare 6%

Source: Government of Armenia (www.gov.am)


Other Funding Opportunities for CCIs and SMEs Since 2016

Since 2018

Only Culture sub-program


Contribution of Cultural Activities to GDP: 3.33% (2014)

In 2014, cultural activities represent 3.33% to the Gross Domestic Product (GDP) in Armenia, which indicates that culture is responsible for an important part of national production, and that it helps to generate income and sustain the livelihoods of its citizens.

Source: UNESCO Culture for Development Indicators


The analysis of distribution by cultural activities value added in GDP by cultural domains revealed the fact that the largest contribution (78%) to GDP is made by audio-visual and interactive media, taking into consideration Wired & Wireless telecommunications activities. Source: UNESCO Culture for Development Indicators


Cultural Employment: 4.86% = 52,144 people (2015) Armenia’s Strategy for Cultural Policy acknowledges that the cultural field and its industries can have a significant impact on overall development, especially by providing many jobs and reaching out to social profits. Culture and cultural industries are identified in the Strategy as an “area of investment and personal development”. Source: UNESCO Culture for Development Indicators


Arts Education (2015-2016) Source: UNESCO Culture for Development Indicators

6 out of 24 government-funded superior educational institutions (universities and institutes) offer programs in the field of culture. There are 22 vocational schools and colleges covering different aspects of cultural education

(10 in Yerevan, 12 in different regions).

Starting from grade 8 there are no instructional hours dedicated to art.

4 Centers, 14,000 students (2018)


Household Expenditures on Culture: 0.03% (2015) Source: UNESCO Culture for Development Indicators

 - includes imports

 - does not include the value of exports - It excludes the majority of non-market products  - leaves out certain spending on cultural products that are not financed directly by households, such as design services and advertisements


Social Participation in Cultural events

Source: UNESCO Culture for Development Indicators


Cultural Heritage as the main touristic attraction in Armenia

Source: Armenia: South Corridor Tourism Development Strategy


Role of Tourism in the Economy The total contribution of Travel & Tourism to GDP was 834.1bn and is expected to grow by 8.0% to 901bn

AMD in 2017 (15.7% of GDP)

AMD (16.2% of GDP) in 2018.

Source: Travel & Tourism Economic Impact 2018


Role of Tourism in the Economy The total contribution of Travel & Tourism to employment was 162,000 This is forecast to rise by 4.6% in 2018 to 169,500

jobs in 2017 (14.1% of total employment).

jobs (14.4% of total employment).

Source: Travel & Tourism Economic Impact 2018


It is forecast for the total contribution of Travel & Tourism to GDP to rise by 4.2% pa to 1,362.6bn AMD by 2028 (16.1% of GDP). Source: Travel & Tourism Economic Impact 2018


Thank you!

Seda Grigoryan Head of Creative Europe Armenia Desk sedaSgrigoryan@gmail.com 00 374 93 639890


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