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SecureSet Version 1.0 2017

Brand Guidelines

SecureSet

2228 Blake Street Denver, CO 80205 800 445 0024

Email | info@secureset.com Web | www.secureset.com Twitter | @SecureSetHQ


Brand Logo Color Typography Print Digital (Coming Soon) Imagery Audience Messaging

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Section Contents

SecureSet

Brand Guidelines Version 1.0

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1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0


1.1

SecureSet

Brand Guidelines Version 1.0

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Brand Overview

These are our brand guidelines which explain how to use our visual identity with confidence and clarity. Our guidelines have been designed to ensure consistency within our brand, helping to create strong, recognizable and innovative communications. The following pages demonstrate the flexibility within the identity and should be used to inspire and motivate creative expression. Our unique identity, color palette and typographic style create distinctive frameworks for our brand which help us stand out from our competitors.


2.1

SecureSet

Brand Guidelines Version 1.0

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Logo Logo Usage

The SecureSet logo is an important asset to our organization and should serve as a foundation for all visual communications. The logomark consists of a wolf head. The logotype consists of the SecureSet name. Together, they form our Logo or Brand ID. The identity can only make a positive impact if used consistently and correctly throughout all brand communications. To maintain a strong brand image it is important that the logo is always applied consistently wherever it appears. It should never be manipulated or distorted. Its color, position and size are all specified within this document.


2.2

Logo Primary

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Logo In most instances, the logo, with logomark and logotype together, is the most appropriate artwork to use.

The primary logo is the signature of the SecureSet brand. The identity can only make a positive impact if used consistently and correctly throughout all brand communications.

The SecureSet logo is made up of a logo, logotype, and logomark. Please see the diagram below.

logo

Brand Guidelines Version 1.0

Logomark The logomark consists of our blue wolf. The logomark is to be used sparingly as a secondary device, for example as a blind emboss on stationery. Logotype The logotype consists of our name “SecureSet.� This is suitable for use on 2-color print jobs. Clearance The area around the logo that should remain clear of other graphic elements. SecureSet

clearance

logomark

logotype


2.3

Logo Variations

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Logomark Full Color

The SecureSet logomark can be used in either full color or 1 color, as a standalone device on stickers and apparel. The SecureSet wolf is affectionately referred to as “Wolfie.”

Logomark Full Color

Can be used as a standalone graphic for most types of collateral and swag. The full-color logomark is also used for our social media profiles. It is the “face” of our organization.

Brand Guidelines Version 1.0

Logomark 1-Color Can be used as a standalone graphic for Swag and some collateral, specifically when 1 color is needed for printing. Can also be used as an emboss or deboss on items that require a special touch. Academic Seal

SecureSet

Used for official academic documents such as diplomas and transcripts.

Academic Seal

In addition to the logo, an academic seal has been designed for official academic documents such as diplomas and transcripts.

Logomark 2-Color


2.4

Logo Campuses

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Denver Campus

The SecureSet identity also includes an ID for each of its campuses. Most apparel and collateral is branded SecureSet and is not specific to a campus. This maintains a unified brand nationwide. Our students should feel that they will receive the same education at all campuses.

Denver Campus

Located in Denver, Colorado, the Denver Campus logo uses the full city name. Co Springs Campus

Brand Guidelines Version 1.0

Located in Colorado Springs, Colorado, the Co Springs campus uses an abbreviated city name due to space. Tampa Campus Located in Tampa, Florida, the Tampa Campus logo uses the full city name.

SecureSet

Tampa Campus

That said, campus lD are appropriate for campus specific collateral. Event promotion, instructor shirts, stationery and email signatures are all examples of appropriate use for campus ID. This allows for loyalty and pride to develop for the specific campus that our students and staff attend.

Colorado Springs Campus


2.4

Logo No-No’s

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Poor Proportion

Please use this page as a guide for “what not to do” when using our logo. Size, proportion and color are important factors to consider. Professionalism and brand recognition are compromised when our logo is treated carelessly.

In most instances, the SecureSet design team should be consulted in the application of our logo.

Poor Proportion

Colorize

Low Contrast

Label

Brand Guidelines Version 1.0

Do NOT stretch the logo to fit a document. If the logo must be resized, be sure that horizontal and vertical dimensions are both sized to proportion. If you are unsure as to how to accomplish this, please consult the SecureSet Creative Director. Colorize Do NOT change the color of the logo. If you have questions regarding the color of the logo and/or the color of the document that the logo is being used in, please consult the SecureSet Creative Director.

SecureSet

Low Contrast Do NOT use dark type against a dark background or light type against a light background. If you need access to a different version of the logo, please consult the Creative Director. Label / Sub-brand / Tagline Do NOT add custom subbrands or taglines. Direct questions to Marketing.


3.1

SecureSet

Brand Guidelines Version 1.0

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Color Introduction

Our brand is underpinned with a color palette designed to be edgy, modern and distinctive. Different combinations of color can dramatically change the tone and appearance of a document so it is important to consider how they work together. To help achieve greater brand recognition it is important that our color palette is applied consistently. Even the most subtle change in black can alter the mood of a document.


3.2

Color Primary Palette

The primary color palette is constant throughout all communications. A color hierarchy exists with Wolf Blue being our dominant color. Moon Blue and Sky Blue are used for additional depth and contrast.

Carbon is predominately used for text and backgrounds. Zinc is mainly used for backgrounds and accents. Where possible Pantone colors should be used. For extra impact special print techniques can also be applied.

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1. Moon Blue

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Pantone PMS 654 C CMYK 00 / 00 / 00 / 00 RGB 00 / 00 / 00 HEX #000000

Brand Guidelines Version 1.0

2. Wolf Blue Pantone PMS 285 C CMYK 00 / 00 / 00 / 00 RGB 00 / 00 / 00 HEX #3575C4

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3. Sky Blue Pantone PMS 278 C CMYK 00 / 00 / 00 / 00 RGB 00 / 00 / 00 HEX #000000 4. Carbon Black Pantone PMS Black 6 C CMYK 00 / 00 / 00 / 00 RGB 00 / 00 / 00 HEX #000000

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5. Zinc Gray Pantone PMS 7543 C CMYK 00 / 00 / 00 / 00 RGB 00 / 00 / 00 HEX #000000

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5


4.1

Brand Guidelines Version 1.0

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Typography Introduction

Gesta is our corporate typeface, it should be used in all instances where typography is required. It is a simple, clean and legible typeface that compliments our logo and communicates our intelligent and technical personality. We use five weights of Gesta. Thin, Light, Regular, Medium and Bold. Arial and Helvetica can be used as a substitute for Gesta on digital applications, when necessary.

SecureSet

When a serif is needed for increased legibility in long passages of text, Amasis is our companion for Gesta. It is important to adhere to the leading, tracking and text arrangement specified in this document to help achieve brand consistency throughout our collateral.


4.2

Typography Primary Typeface

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About Gesta Gesta is a friendly versatile sans serif typeface suitable for corporate and editorial purposes.

SecureSet

Brand Guidelines Version 1.0

With its generous x-height and slightly curved strokes, Gesta combines a distinctive and warm feel with a modern and technical look. It is available in 24 weights from light to bold, with four matching italics. Variety is found in the three available widths including regular, condensed, and semi-condensed. OpenType features include small caps and old-style figures for every weight.

Gesta Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890$&?/+”(.,:;) Character Tracking: 25 Gesta Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890$&?/+”(.,:;) Character Tracking: 25 Gesta Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890$&?/+”(.,:;) Character Tracking: 35 Gesta Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890$&?/+”(.,:;) Character Tracking: 45


SecureSet Brand Guidelines Version 1.0

4.2

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Light Regular Medium Bold


4.3

Typography Secondary Typeface

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About Amasis

SecureSet

Brand Guidelines Version 1.0

The Amasis font family is a slab serif design, rendered with a humanist influence by the noted British graphic artist and type designer Ron Carpenter. It’s almost industrial look retains a delicate elegance: a combination that is quite difficult to accomplish. The Amasis design is a highly legible font, even at very small point sizes. Its slab-like serifs help define the outline of the font and allow the reader to focus on the text properly. As a result, the Amasis design is the choice of popular eReader devices and web design. It renders extremely well on screen.

Amasis Text Roman abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890$&?/+”(.,:;) Character Tracking: 20 Amasis Text Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890$&?/+”(.,:;) Character Tracking: 30 Amasis Text Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890$&?/+”(.,:;) Character Tracking: 30 Amasis Text Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890$&?/+”(.,:;) Character Tracking: 35


SecureSet

Brand Guidelines Version 1.0

4.3

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Roman Italic Bold Bold It.


4.4

Typography Use of Type

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Description

SecureSet

Brand Guidelines Version 1.0

Typographic hierarchy should remain consistent throughout our print and digital collateral. It provides order to our materials, eliminating chaos.

Bold is our headline weight. Medium and Regular are our body copy weights. Light is used for captions and small bodies of text, it is also used on our stationery. Thin can be used when a more delicate weight is needed.


4.5

Typography Typographic Hierarchy

HEADLINE 1

AaBbCcDdEeFf HEADLINE 2

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Description Typographic hierarchy should remain consistent throughout our print and digital collateral. It provides consistency and order to our materials, eliminating chaos.

AaBbCcDdEeFf HEADLINE 3

AaBbCcDdEeFf

Brand Guidelines Version 1.0

HEADLINE 4

AaBbCcDdEeFf HEADLINE 5

AaBbCcDdEeFf HEADLINE 6

SecureSet

AaBbCcDdEeFf BODY COPY

AaBbCcDdEeFf

CAPTIONS aabbccddeeff


7.1

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Imagery Introduction

Our imagery is our personality in visual form.

SecureSet

Brand Guidelines Version 1.0

We are cyber, electric, smart, intellectual, energy, speed, game, future and today.


7.2

Imagery Photos

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Imagery

Brand Guidelines Version 1.0

Interesting angles and a geometric or technical feeling should be present. Perspective is important. Simplified, bright and bold colors should be used in conjuction with granite coloring. Bright and bold is reminiscent of the cyber and electronics that our students use. Close crops provide a focus on the student.

SecureSet

Photography is used for social media and other comms directed at students.


7.2

Imagery Graphics

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Imagery Flat Graphics that are reminiscent of gaming and technical drawings are used generously throughout our materials when student imagery is not in use.

SecureSet

Brand Guidelines Version 1.0

These graphics are used in aspirational materials.


7.2

Imagery Graphics

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Imagery

SecureSet

Brand Guidelines Version 1.0

Description


Imagery Concepts

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The traditional Photoshopped Cybersecurity imagery using strong fades and gradients with no real focal point is not what we are about. Flat graphics using wolves, good and bad hackers (black or white hat), security (locks or binary code), and students are all good representations of our brand.

Brand Guidelines Version 1.0

7.2

Wolves Illustrative and/or photographic images of wolves can be used for aspirational content.

SecureSet

Hackers Whenever possible, “white hat hackers” (the good guys) should be represented. The traditional (bad) hacker image can be used minimally when/if messaging discusses “catching the bad guys.” Security Binary code and locks are preferred for this concept. Students When presenting our programs, student images should be included.


SecureSet Denver 2228 Blake St #100 Denver, CO 80205 800 445 0024 X 1 denver@secureset.com SecureSet Co Springs 523 S Cascade Ave Unit E Colorado Springs, CO 80903 800 445 0024 X 2 cosprings@secureset.com SecureSet Tampa 1915 N Ave Republica de Cuba Tampa, FL 33605 800 445 0024 X 3 tampa@secureset.com

Email | info@secureset.com Web | www.secureset.com Twitter | @SecureSetHQ

Profile for SecureSet

Secureset Brand Guide (For Media)  

Secureset Brand Guide (For Media)  

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