market can save them a lot of money, negating the old-fash-
ioned practice of releasing a product or service first and then
finding out if anyone is interested.
Many businesses know they need to get into social media,
but once they're there, they have no idea how to leverage their
online existence. As a result, employers have begun hiring peo-
ple with social networking skills to come on board and take
over. The roles for those with social media skills are plentiful
and even extend beyond online marketing to occupations like
human resources and customer service. For example, the top
jobs for workers with social media expertise, according to
CareerBuilder.com, include the following:
• Recruiters. Job seekers have been scouring social media for
job tips for years, but only now have recruiters started to