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C O N T E N T •

Partnership highlights

Retail displays

Soulkal - new in 2018

Quality assurance

Innovative services to iFLY

Proposed action plan

Direct to consumer services

Go to market timeline


i F L Y

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P A R T N E R S H I P

H I G H L I G H T

Soulkal specializes in lifestyle apparel with successful placement via employees, customers and celebrities

iFLY Employees Employee wearing wearingthe thebrand brand

JeneĂŠ Osterheldt find her wings at iFly Kansas City

Custom Event production

Soulkal-iFLY production, featured in UK


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N E W

I N

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SOULKAL is a one stop apparel solution located in Southern California.
 Specializing in Active lifestyle brands (iFLY, K1 SPEED, Sky Zone, Glow zone)

NEW Full supply chain control:
 Branding, consulting to production, sales and online shopping for retail and B2B, Fulfillment.

NEW Top designer team: 
 (Ralph Lauren, Adidas, Callaway…)

NEW Custom products:
 Employee uniform, Athletic apparel, UV Protection and athletic material hats, soft shell jacket, compression shirts to branded cotton t-shirts, hats, jackets)

NEW Retail display solution:
 3D View, Prototyping, Retail Fixture Displays, Installations


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I N N O V A T I V E

S E R V I C E S

• Creative Branding Making iFly an active lifestyle brand with the focus on skydiving.


• Custom Production Customizing design and products per project and location needs (ex: Va Beach, Seattle, Baltimore, Portland..)

• Easy ordering and invoicing processing - B2B Portal Order 24h 7/7: enables iFLY manager to log in and order online (live cart update, tracking number, PO status).
 - Easy approval and invoice system to the account payable department


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D I R E C T

T O

C O N S U M E R

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E - C O M M E R C E

S E R V I C E S

Soulkal now offers web / e-commerce design and implementation services to our client base for a seamless process from apparel production to the direct to consumer experience.

Services include: •

Web Design

Ecommerce Platform Implementation

SEO & Digital Advertising Services (Customer Acquisition & Retention)

Shipping & Fulfillment Integration


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M E R C H A N D I S E

D I S P L A Y S

Retail Space •

Prototyping

Retail Fixture Displays

Installations


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Q U A L I T Y

A S S U R A N C E

• Quality assurance Upgraded print, style, and quality

• Cost efficient shipment
 Preferred UPS Discounts to all individual locations


• Soulkal collaboration Dedicated to supporting iFly sales growth


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A C T I O N

P L A N :

V I S I O N

Re-design a fresh new Apparel line with more lifestyle & on-trend silhouettes - patterns.

Upgrade iFLY Uniform for employees

Support brand growth and new product development. 
 (gloves, compression Skydiving gear, suits for Skydiving activities and sports apparel)

Propose - present iFLY accessory category opportunity

Evolve merchandise displays to maximize future growth & brand strength.


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T O

M A R K E T

T I M E L I N E

Shipping time from ordering date

90 days

15 days

3 Business day

1 Business day

CUSTOM CUT AND SEW

CUSTOM SCREEN PRINTING ORDER

PICK AND PACK / CUSTOM LOCATION

PICK AND PACK

Minimum QTY: 1200 per design

Minimum QTY: 144 per design

Minimum QTY: 50 per design

Minimum QTY:1

Custom trim, colors, fabrics

Custom Fit


Group orders per locations

Custom sleeve with location specific

Limit designs to 10 variations


Custom hats sleeve with location specific

Pick and pack facility


All styles / Designs / Colors in stock

Shipping right after order, before cut off time



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A C T I O N

P L A N :

N E X T

S T E P S

• February 2018: Define Soulkal - iFLY relationship in 2018
 -Corporate and Franchise • March 2018: Prepare an action plan for iFLY Corporate • March 2018: Set up apparel solution for franchises:
 - Retail and employee apparel
 - Sales display store
 - Online ordering and shopping B2B system
 - Fulfillment. • March 2018: 
 Design new direction: corporate and retail apparel. • April 2018: Meeting iFLY corporate in Austin.

Ifly soulkal direction 2018  
Ifly soulkal direction 2018  
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