IED Madrid · Masters of Design & Innovation Juan Sebastián Sierra Ramírez
Strategic Design Labs
If innovation had ingredients, they would be: creativity, the capacity to be curious, and other soft skills to complement technical abilities - innovation is a dish seasoned with a whole lot of experimentation and fun.
bitesized Juan SebastiĂĄn Sierra RamĂrez
This project explores the mindsets, attitudes and behaviors that unleash innovation in the daily routine of individuals, organizations and teams. Innovation means more than just having the right frameworks, methods and tools. To bring innovation to life in the everyday world of a person or organization, means to foster a culture and set an environment that makes it flourish. How can we foster an everyday innovation mindset for people so that it is part of their daily routine?
Context _ First we need to understand what concept of innovation we will be talking about. Innovation is crucial to the continuing success of any organization. It’s rocket fuel that powers the creation of new products, new services, new ways of running your business, or even new ways of doing business. If innovation had ingredients, they would be: creativity, the capacity to be curious, and other soft skills to complement technical abilities innovation is a dish seasoned with a whole lot of experimentation and fun. In order to foster an innovative culture, many companies have started promoting an entrepreneurial mindset within their employees. This mindset requires developing and strengthening soft skills such as agility, adaptability, decision making, among others. These soft skills are what allow us to differentiate ourselves in terms of creativity.
It’s common that employees already come with hard skills, just to give an example: Engineers with procedures, Accountants with numbers and IT with the technical knowledge and coding. But soft skills are more related to emotions and how we interact with others, many times correlated to our attitude and personality. These are much difficult to learn, at least, in a traditional classroom. Soft skills include communication, creative thinking, curiosity and imagination, teamwork, networking, decision making, positivity, time management, motivation, flexibility, problem-solving, critical thinking, and conflict resolution, among others. We can say that to truly drive innovation, companies must foster and maintain a true innovation culture. A culture in which the top-down structure is gone and it’s replaced by a culture of collaboration, where risk and failure are not avoided, but embraced! Where all collaborators are given the opportunity to learn, to contribute and grow beyond their daily tasks, to put their skills into practice, and where everyone, from C level managers to interns, are active contributors to the company’s culture. These changes in company culture lead us to understand that companies today need to selfassess. They need to understand their capabilities to improve in order to stay competitive in today’s market. Right now there are some companies that look at this new culture as a challenge, but in reality they should see it as a great opportunity to innovate. This has become a priority which they are trying to overcome with different initiatives. The most common initiative to foster an innovation culture is training programs that help them adopt different skills commonly use by tech-companies and startups, such as: agility & adaptability, initiative & entrepreneurship, and curiosity & imagination.
The employee certifications in methodologies like Agile Framework or Leans Start-up, are acquired by companies as part of this transformation process, improving Human Resources’ indicators by having certified workers. However, from the end-user point of view the employees- those traditional training programs are usually perceived as one more mandatory activity they need to complete. Because of this, the expected results for the company are not fully accomplish, and according to the managers and collaborators, their motivation, productivity, and attitude at work after the training programs remain the same. Activities that integrate food and learning are a success at many companies, and for obvious reasons: Food is one of the best ways to attract and encourage employees to participate in training and team-building sessions, without the mandatory calendar appointment. And those sessions are different than the traditional classroom sessions.
The Proposal _ bitesized learning never tasted so good bitesized offers employee team building activities for companies in Spain and Latin america as part of their business transformation strategy, by providing informal learning opportunities in the workplace. These sessions integrates moments of cooking, sharing food & drinks.
Apart from food being a way to attract employees to these sessions, working with their hands and rolling up their sleeves, will activate their brain to be open to new knowledge and information. Food is also something that brings people together, which is why many times we prefer to chitchat in the kitchen and why many people say “the best conversations happen at the table”. Cooking and eating are definitely great ways to develop and put into practice soft skills. And they are also the answer to the question we had a the beginning of this project: How can we foster an everyday innovation mindset for people that is part of their daily routine? Through Food! According to Michiel Bakker, Google’s Food Program Director “Food is joyful, it is part of a culture, it brings people together and it is something that you enjoy multiple times throughout the day”.
Validation & Prototyping _ As part of the validation and prototyping of this project, we have done three workshops that helped us redefine this first version, the beta version of bitesized. These are the key learnings from those iterations:
Mimosas & Rehearsals
Validation: testing some messages that would attract people to attend to the event
Speed-date-like Session Validation: Facilitation skills in safe environment
We invited 15 people to a speed-dating-like session. The idea behind this session was for them to pitch their ideas in three to four minutes and collect some feedback from each other. We invited them to bring something to drink so they could share with others while talking. From this first session we received one great feedback: “You (organizing team) should offer drinks and we (participants) can pay for them”.
For the second version we wanted to confirm whether adding food/drinks to an event invite would be more effective. We began by inviting participants to a pitch rehearsal session; this didn’t bring back much results. Then we tweaked the message and we called the event: Mimosas & Rehearsals. This time, we asked them to bring orange juice and that the champagne was on us. Most of the invitees replied with something like: “Thanks mate! I wanna work with youuuu! Your work sessions are so amazing! I will bring orange juice”. But guess what? We ended up drinking more champagne than mimosas since only one out of 18 participants brought orange juice!
Design Thinking & Agile Methodologies through cooking We lived this session from a user perspective
For the third session we decided to Roll up our sleeves and cook. We had the opportunity to attend an event by UTOPICUS and Casa Tarradellas, where we were invited to cook pizzas, and bake some cakes and croissants, while learning and applying Design Thinking and Agile methodologies. We experience these sessions from a user perspective and realized that at the beginning of each session, some Rules of the Game have to be set. Specially when learning about innovation and creativity, where everything is possible to try. In this session we also had the opportunity to talk with Jose Vazquez Sanchez cofounder of Agile Taste, a company that does training sessions on Agile Methodologies (Scrum, &Kanban) through cooking experiences.
Jose Vazquez Sanchez cofounder of Agile Taste Utopicus & Casa Tarradellas Event - November 27th, 28th, 29th and 30th 2018
First official event PIE & CAKES: Let your ideas bake December 18th, 2018 With our key learnings, we are planning to do our first official event PIE & CAKES: Let your ideas bake next Tuesday December 18th. You are all invited to come!
In Collaboration with Florence Elisabeth, owner of Slow Pastry and member of the Foodlab. Foodlab by Urbancampus:is a coworking space for gastro-entrepreneurs, where the event will take place.
Itâ€™s a workshop in collaboration with Florence Elisabeth, owner of Slow Pastry and member of the Foodlab, a coworking space for gastroentrepreneurs, where the event will take place. During the workshop we will be training our minds to come up with different and new ideas through baking experiences. For some people, it will be the first approach to the Design Thinking methodology.
bitesized workshops _
// learning never tasted so good
The Brown Bag Lunch for Creativity & Innovation. At the beginning of the workshop, we will be giving out The Brown Bag Lunch for Creativity & Innovation. Inside, you’ll find The Recipe Book for Creativity & Innovation a facilitation guide that will set up the rules and encourage the right attitude for this session. This book will also serve as a tool to keep training your skills later. And or course, you’ll also find a bite of a food! After this first event, bitesized will offer workshops filled with food/cooking to get the most out of employees. Depending on the time or occasion, we have defined the following moments:
Breakfast Commonly use to welcome employees to their work day, it can also be used as a stand up meeting where coworkers share their status at work.
Lunch Everyone is used to having lunch at the office. But why not make it different? It’s a great opportunity not only to eat but also to cook together, where coworkers can share and learn from each other.
After Office The most popular among employees! It’s a chance for free beer and to relax after a long day at work. Also popular when cocktails and snack food are provided.
// Soft skills
• • • •
Communication Creative Thinking Curiosity Imagination
• • • •
Teamwork Networking Decision making Positivity
• • • •
Time management Motivation Flexibility Problem-solving
• • • •
Critical Thinking Conflic resolution Agility Adaptability
Sample Workshops: As part of the validation phase of the project we will focus on the development of the following soft skills:
1 Curiosity & Imagination: Curious people have active minds and the mind is a muscle so the more you work it the stronger it becomes. It opens up new worlds and possibilities through imagination. By being curious you see things that you wouldn’t typically see and start imaging new ways to solve or do something.
For a better understanding of the implementation of these training programs combined with cooking experiences, we have design three sample workshops. Each activity is created around a moment (breakfast/ lunch/after office) and a skill. They will showcase the methodologies and structures that we will develop alongside companies and their employees, when creating their customized workshops. Ideally, we will design each session to perfectly fit to the needs and characteristics of each team and organization. •
PIE & CAKES · LET YOUR IDEAS BAKE!: Curiosity & Imagination
SUSHI ROLLS · ALL YOU CAN EAT DO: Agility & Adaptability
PIZZA & BEER · THE NEXT BIG PIZZA: Initiative & Entrepreneurship
2 Agility & Adaptability: The ability and willingness to learn from experience, and then apply that learning to perform successfully under new situations. Being flexible and adaptable demonstrates our ability to cope with new and changing responsibilities.
3 Initiative & Entrepreneurship: It helps us solve challenges on our own and have the ability to turn ideas into action. It involves creativity, innovation and risktaking, as well as the ability to plan and manage projects in order to achieve objectives.
Across all the activities, we will also support the development of the following soft skills: Empathy, Communication, Collaboration & Co-creation
bitesized business strategy _
Addressable Market According to Fundaciรณn Estatal para la Formaciรณn en el Empleo in Spain, companies spend over 500 million euros for training programs during 2017. Services industry companies in Spain, which are the ones spending around 50% of that amount (over 230 million euros). bitesized will focus on larger (>100 employees) services industry companies in Spain, which are the ones spending 80 million euros on training programs for their employees By creating a B2B model, bitesized will be selling training programs to Human Resources departments at companies that are willing to cultivate a new mindset in their employees.
Target 1 Human Resources Human Resources departments that are looking for training programs for their employees. They might be developing new products or services, or focus on internal processes and ways of working. They could have an innovation challenge or want to bring a new kind of thinking and mindset shift into their organisations.
Managers & Proffesionals
Managers or professionals who need to keep up to day with the different skills.
For people who are interested in or already working with innovation. It is suitable for beginners to those at intermediate level.
bitesized competitors _ If we compare current companies in Spain offering training programs we see the main differences with the service provided by us, bitesized:
Services & Features On-site training
On-line training ✓
Food gathering Average price (per person / 3 hour session)
bitesized team _ Juan Sebastián Sierra: +5 years experience working on digital marketing for companies in Latinoamerica. Entrepreneur and a candidate for master degree in Strategic Design and Innovation. With experience in facilitating workshops that integrate: Business, Design and Innovation.
Florence Elisabeth: finance expert with 15 years experiences working on companies in Spain, entrepreneur and amateur pastry chef who recently started giving French classes and teambuilding lessons through cooking experiences and baking sessions.
bitesized partners _
Foodlab & Coworking Spaces Partnership with Foodlab, a coworking space for gastro-entrepreneurs. Here we will be hosting the workshop: PIE & CAKES Âˇ Let your ideas bake!. We will have an alliance with Coworking spaces that will help us to do the first sessions with their members and start doing free sessions for people interested in training new skills. We will invite Human Resources Managers of different companies that will see and be part of the activities and after the session we will talk about business proposals for them.
Cooking Schools In order to diversify the workshops and food experiences we are planning to have partnerships with cooking schools that will helps us adapt a class that they are already doing based on our methodologies and activities.
bitesized numbers _
210 € per employee / 3 hour session
Selling price is 210€ per employee and it includes: • The Brown Bag Lunch for Creativity & Innovation. • The Recipe Book for Creativity & Innovation • Ingredients • 3 hours Workshop
Finances & Investment For starting the operation of the company in the first year, we need 65.000 euros. We are planning to invest 40.000 euros and we have raised 15.000 euros from family and friends. To guarantee the operations of the company on the next two years we expect to raise another 70.000 euros. Reaching the break even point at the end of the second year.
bitesized impact _
Training programs for employees, gives them the opportunity to learn a new skill. That new skill can make them more valuable, either in their present job or in a different position inside the company. Learning the new job can keep them stimulated and reduce worker demotivation.
It is amazing what people will remember from a fun situation versus a forced learning experience.
It is amazing what people will remember from a fun situation versus a forced learning experience. Key benefits of training include: •
Improved employee awareness of organization's roles and functions.
Increased opportunities employee advancement.
Opportunity to strengthen customer support with more knowledgeable employees.
Ability to keep employees motivated and "fresh".
Potentially reduced absenteeism and employee turnover.
Increased ability for managers to evaluate employees across an array of roles.
Increased employee retentation
With bitesized you’re meeting with your team to listen to their ideas, you’re bringing your them together to share their talents, you’re fostering an environment that thrives innovation, and you’re inspiring them by joining the rest of the world and sparking a conversation. Wanna bite?
Leading Innovation with Soft Skills and Motivation. Balvinder Singh Powar, Professor at IE Business School, Board Member at Booster Space Industries, and CCO at Aerdron. © IE Insights.
Andrés Sichel @andreassichel
Soft Skills List and Examples. The Balance Careers www.thebalancecareer.com Critical Issues in Educational Technology. https://sites.google.com/site/ criticalissuesinedtech/home Programs & Courses Leading Innovation. https://www.hyperisland.com/ programs-and-courses/leadinginnovation
Utupicus & Casa Tarradellas. Slowpastry by Florence Elizabeth. Photos by: Isabel Muñoz Instagram: @isabelmunozphoto
bitesized learning never tasted so good bitesized offers employee team building activities for companies in Spain and Latin america as part of their business transformation strategy, by providing informal learning opportunities in the workplace. These sessions integrates moments of cooking, sharing food & drinks. www.sebsierra.com/bitesized
This project explores the mindsets, attitudes and behaviors that unleash innovation in the daily routine of individuals, organizations and t...
Published on Dec 6, 2018
This project explores the mindsets, attitudes and behaviors that unleash innovation in the daily routine of individuals, organizations and t...