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portfolio of work


/1

enhanced experience

Helm by

in collaboration with


Interfaces Price Useability Primary Research Case Study on Apple Watch Waterproof Products Tech Swimming Aids Emerging Technologies

Independent/Reliant on external Tech Accesibility Ergonomics Anthropometrics Interfaces Location Rivers and Seas

Research why people dont go swimming as much as they did before.

Through primary and secondary research your task is to observe and identify the reasons for the current reduction in regular swimming participants. You must review the quality, accesibility and experience of existing swimming facilities/products. Making suggestions on how design lead solutions can be implemented to engange in swimming as regular fitness activity. Define regular Primary research into council facilities, univeristies and leisure centres


/insight.

research and development


a sample of sketchwork


/outcome.

presentation of work.

Helm is a new social network and sub-brand of speedo. With Helm you have a more fun, social and structured swimming experience. Get a free loop, schedule and one item of choice from the stash upon sign up with a 12 month plan. With the 3-6 month plans there is a small extra charge. The membership includes access to a swimming pool of your choice that is kitted out with the Helm system.


the website Sign up, enter your serial to enable your ‘loop’ and compare statistics with your swimming crowd. Set your initial goal upon first use.


/outcome.

presentation of work.


the loop The loop is an independent piece of technology linked into the Helm network. It has a unique ‘bump’ function that allows the user to add another member by bumping the two ‘lopps’ together.


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brand premiumisation.

Simmental by


What defines Casio as a brand? What defines something as a premium product?

Review, and delver options for a new premium Casio timepeice . You must research, design , and develop innovative concepts to push elements of the Casio brand into a more premium marketplace standing. Consideration of new consumer behaviours, product packaging and brand impact is essential. What can redefine Casio as a brand? Look into their subsidaries, possibly creating a new one? Can we work on what Casio already has and redefine it into the luxury sector or do we completely redesign their packaging?


/insight.

research and development


a sample of sketchwork


/outcome.

presentation of work.


online store mockup. Retailing at £500, the Simmental by Casio range is within the affordability of many ‘fashion watches’, with the style and sophistication of higher end brands.


/outcome.

presentation of work.

packaging mockup. Simmental is packaged similarly to other Casio products in a minimal box, with the addition of a custom screwdriver, warranty card and cleaning cloth.


magazine mockup.


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longer lasting products.


Is this the reasoning behind why many products are disposed of as consumers lose faith in their product and don’t realise it can be repaired?

We buy more than 59 million small electrical products each year. A recent small appliances reliability survey conducted by Which Magazine, revealed that consumer expectation of product lifespan of their small kitchen appliances (i.e., toasters, kettles, irons, coffee machines, food processors etc) is much higher than they actually are. For this project you are required to design and prototype a kettle or a toaster so that it serves for longer than usual, using the below outlined Design for Longer Life approaches.

Is this with respect to the users reaction to the product or the longevity of it’s components? How do we define ‘longer’?


/insight.

mood and research.


a sample of sketchwork


/outcome.

presentation of work.

advertising mockup Showing the array of colours the toaster can be sold in.


advertising mockup Presenting the toaster in a different way as a playful product that can be customised to fit an individuals personality.


/outcome.

presentation of work.


slot 2.0 Designed to be fully customisable, slot 2.0 can fit within an interior setting. It lasts longer as it adapts to changing trends.


/4

concrete speaker.

BLOCK


This means it must fully function as a speaker both practically and aesthetically.

Your task is to design and manufacture a fully-functioning concrete speaker, complete with a bespoke stand. The shape of your speaker must be selected from a list of three pre-determined forms: cube, cup or kite.


/insight.

mood and research.


a sample of sketchwork


/outcome.

answering the brief.


/5

bpma competition.


ÂŁ2.50 per unit produced (based on a batch of 10,000). Think of low cost manufacturing techniques. Estimate cost of production (minus tooling and setup).

The BPMA are keen that the winning design is actually prototyped and ordered to companies who use promotional products. Your promotional item must be suitable for cost-effective mass production. Production costs must not be higher than ÂŁ2.50 +VAT, based on 10,000 units, and this can exclude moulds and set up costs. The product must have a reasonable life cycle, as a product that can only be used once or a few times will be less cost effective. Because promotional gifts must be able to be posted without the risk of damage in transit, no fragile materials may be used. Furthermore, the design must not contain food, drink or perfume.


/insight.

mood and research.


a sample of sketchwork


/outcome.

finalist for the award

exploded view removable micro-suction pads allow for easy manufacture of the product through the extrusion process.


in-use AirPerch allows the phone to rest in two positions: it can either be attached to the back of a seat or placed on a desk.


/profile.

seb holt I am a student at Nottingham Trent University, studying (BA) Product Design. I am currently in my second year of study. An enthusiastic designer interested in a challenging and rewarding internship opportunity. Passionate about simple and honest design.


software skills proficient in the creative cloud suite (photoshop, illustrator, indesign, muse, lightroom, premiere pro, after effects, experience design), keyshot 3d, solidworks, sketch and autocad.


seb@smh.design smh.design


SMH Design - Product Design Portfolio of Work