Contents AUDI REBEL
Projects
TOKYO EGG
VW AMI
VOLVO SOUL
VOLVO AIR TRUCK
AUDI LINA
Sketchwall
MFA Degree project -collaboration with Audi
Design Storz Internship Personal Project
Collaboration Project VW Company
Collaboration Project Volvo Company
Form project
Audi Design Internship Personal Project
CURRICULUM VITAE Motto: '' What is real is not the external form, but the essence of things... '' Constantin Br창ncusi, Personal information
Name Date of birth Place of birth Mobile phone E-mail Marital Status
Sebastian - Mihai Dragu 18.12.1984 Bucharest, Romania + 40 728 240 719 sebastian.dragu@yahoo.com Married
Education
2011 - 2014 2004 - 2008 2000 - 2004
MFA Transportation Design, Umea Institute of Design, Sweden Bachelor's Degree in Industrial Design, Bucharest University of Arts, Romania High School Graduation Certificate in Industrial Design, N. Tonitza, Bucharest
Relevant experience
2014 - 2015 2013 2013 2008 - 2011 2007
Freelance transportation design projects in collaboration with Pilotfish, Germany 6 months internship at Design Storz, Austria 5 months internship at Audi Interior Design, Ingolstadt, Germany 3 year Renault Design workshop led by Stephan Barral, Bucharest, Romania 2 weeks industrial design workshop led by designer Stefan Barutcieff, Pilotfish
Other experience
2007- 2010 2010 - 2011
graphic designer at McCann Erickson Romania art director at GREY G2 (Geometry Global - Romania)
Current address: Wiesenweg 18 I 5700 Zell am See Austria
Home country address: 11 Radovanu Street I Bucharest
Romania
Contact:
e-mail: sebastian.dragu@yahoo.com phone nr.: + 40 728 240 719 skype ID: sebastiandragu blog: sebastiandragu.blogspot.com
2011-2014 Master Degree Transportation Design
2004 - 2008 Bachelor Degree Industrial Design Internship 2013 - 5 months
Internship 2013 - 6 months 2010 - 2011 Art Director
2007 - 2010 Designer
Awards
2006 - 3rd place - Henkel Art Award - industrial design national competition, Romania
Skills
Creation techniques: Hand sketching pencil and ballpoint, clay modeling, storytelling. 2D - WACOM CINTIQ rendering: Photoshop CS5: advanced, Illustrator CS5: advanced, Indesign CS5: medium, Alias Sketchbook Pro &After Effects CS5: beginner. CAID - Autodesk Maya: Modeling & Rendering: advanced, Studio Tools: intermediate, Autodesk Showcase: intermediate.
Languages
Romanian: native language, English: fluent, French: intermediate
Recommendations
Demian Horst - Lecturer, Master Programme Director at Ume책 Institute of Design e-mail: demian.horst@dh.umu.se, tel: +46 90 786 9782
Contact: e-mail: sebastian.dragu@yahoo.com phone nr.: + 40 728 240 719
skype ID: sebastiandragu blog: sebastiandragu.blogspot.com
Audi Rebel 2014 MFA Degree project, 5 months project. Collaborating Partner: Audi AG, Munchen
Coordinators: Audi Advanced Design Studio, Klemens Rossnagel I Demian Horst I Designer Miika .Heikkinen
Audi Rebel
Essence
Aesthetic Efficiency The objective is to express Audi’s sporty attitude and personality through an exterior design that achieves maximum of aesthetic by using minimum amount of elements. An aesthetic efficient design that will appeal to Generation Z through minimalism, beautiful and harmonious proportions, balance and symmetry. The result should be a statement for the rebels of Generation Z - a two seater with strong attitude yet refined design language.
Brancusi Philosophy
Gen Z
CHALLENGE:
Contrast
HOW TO EXPRESS SPORTY ATTITUDE IN A SIMPLE, CLEAN DESIGN LANGUAGE?
Magma Inspiration
Heritage
Ideation
Audi Rebel
Result - 2D Renderings
Audi Rebel
Result - 2D Renderings
Audi Rebel
Result - Physical Model
Audi Rebel
Final physical Model at UID Degree Show June 2014
Future mobility 2050 Internship personal project I 4 weeks project I Collaborating Partner: Design Storz
VW Ami
Coordinators: Achim Storz I Senior Designer Jan Dedek I
Tokyo Egg
User
Future mobility 2050 Womb space
Public transportation_ subways, trains, buses the interior layout is made to save space and transport as much as possible people.
Problem
Resolves the pure physical function No emotional connection Unfriendly, cold, boring No privacy
3d printing
Solution
A shared one seater personal vehicle that blends with the public transportation system Creating a personal space that offers just the information that you need when you commute, gives you the amount of freedom that you want. A ,,second cloth,,
Private space
_Avant garde fashion
Concepts
Tokyo Egg
Development
Key sketches
Final renderings
Tokyo Egg
Final renderings & Scenario
Tokyo Egg Front and Rear end contains a magnetic liquid metal that creates physical connections with another Tokyo Egg
Car as event 2012 UID Umea Sweden I 15 weeks project I Collaborating Partner: VW
VW Ami
Coordinators: Master Director Demian Horst I VW Senior Designer Joerg Seifert I Volvo Senior Designer Joel Andersson
03
Front end Ideation
VW Ami The Car as Event. Strategic Design A socializing car for VW.
stance
architecture solid
lounge generation Y
dynamic
''Event: something that happens, especially something important. '' the Oxford Study Dictionary. Generation ''y'' and the important events in their life.
key sketch exterior
Top Glazing inspired by poligonal surface and random shapes
Exterior design
VW Ami
Exterior design is inspired from VW Cross Coupe SUV with a recognizeable front end The sill ( rocker ) wraps around in the front, side and rear end
2572 mm
Main feature on the rear end Floating lamps that creates a horizontal line, emphasizing the VW brand elements
5374 mm
Interior Ideation
VW Ami
key sketch interior
Interior design inspired from architecture
Modular interior
Storage space becomes a lounge
Final Interior Design TFT Display bar area bar light
Lounge layered surfaces
Table PC - Digital Bonfire - touchscreen table, connection with the driver, link with VW Network
Path to the driver cabin, a social link that permits swaping places
Driving computer
Driving computer
interior user testing
Lightness
Control I Controlled UID Umea Sweden I 15 weeks project I Collaborating Partner: Volvo Cars
Coordinators: Master Director Demian Horst_ Lecturer Tony Catignani _ Volvo Design Manager Jonathan Disley_ Corienne Pompe
04
Inspiration
Wrap around feel Life's most pleasurable moments
The symbiose between nature & man-made objects
Technology, smart materials, textures and colours
Volvo SOUL
Ideation sketches
Abstract ideation
Searching for a new design language
Volvo SOUL
Seat design
Volvo SOUL
Final design
Scenario
Cold sculpture
The interior comes alive when the users are near by smart 3d printed layered roof
element from the nature receptor
3d Replicator surface
Bonding with the nature
Friends interacting in different activities
Volvo SOUL
Final design
Holographic projector 3d printed structure
Holographic displays
Link between car passengers and environment 3d Holographic controller
Sculpting the future UID Umea Sweden I 5 weeks project
Coordinators: Lecturer Tony Catignani / Master Director Demian Horst
05
Volvo AIR Truck
Shape experiment
Air touch – Wind sculpting
Forces that interact with fabric and paper.
Surfaces created randomly, sculpted by air, that evoke a sensation of floating.
Digital sculpture A flowing feeling, a force that transforms and moves surfaces.
Clay Sculpture As the way you feel the wind and breathe the mountain air. Forces that become one with the object, energy that takes shape with the help of the material.
Volvo AIR Truck Surfaces directions
Ideation sketches
Volvo AIR Truck
Advanced Direction
Ideation sketches
Final design Final design
Volvo AIR Truck
Final design
Audi Lina 2013 Internship personal project I 4 weeks project I Collaborating Partner: Audi Design Department
Coordinators: Head of Design Johannes Tovar I Designer Salvatore Aita I Designer Sven Schulte-Tillmann
Audi Lina Precise+ emotion
Autonomous Urban Audi
Sharp_layers interconnected
Interior design which meets specific women needs. Lack of engagement with women in particular.
PROBLEM
Ingress and egress.
SOLUTION
An event car for a female artist.
Geometric
Network cloth that changes accordingly to the human body
Concepts
Audi Lina Concept 01 Interior-exterior connection
Concept 02 Flexible Lightweight Interior
Concept 03 Ingress Egress private space
Development Flying seat
Connection to the top
Seat design
Audi Lina
Bag integrated in door panel
Seat and Door in one whole
Lightweight Seat
Steering wheel and interior
Steering wheel integrated in dashboard
Architecture research
Audi Lina
Mesh network for extra luggage
Architecture research
The person is in the center of the car, all interior voluumes are going tot the user
One seater
Final design
Audi Lina
Driver oriented interior Steering wheel on
Final design Floating theme Steering wheel off
Top rendering
Audi Lina
Deflexion material 3-dimensional textiles impregnated with silicones These materials behave differently on the environment can be soft but also very hard
Autonomous
Top rendering
DRIVING MODE
Scenario
Audi Lina
Various sketches
SKETCHES Rimms marker rendering Design Storz
SKETCHES Prisma color Study Porsche
Audi Les Mans Study
SKETCHES
e-mail: sebastian.dragu@yahoo.com
phone nr.: + 40 728 240 719
My work. Enjoy! e-mail: sebastian.dragu@yahoo.com blog: http://sebastiandragu.blogspot.ro/
Published on Jan 27, 2015
My work. Enjoy! e-mail: sebastian.dragu@yahoo.com blog: http://sebastiandragu.blogspot.ro/