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April 2009

Keys to Developing Trust By Kimberly Klaudt

There is one thing common to every relationship, family, organization, nation and civilization — one thing which, if lost, will destroy a successful business, thriving economy, influential leadership, steadfast friendship, or true love. However, if developed and leveraged, this one thing has the potential to create unparalleled success in every dimension of life. What is it? Trust. Trust arises when people are transparent, candid and are true to their word. As we know from the Madoff scandal, the subprime mortgage debacle, and brand-new allegations of fraud and corruption in the $750 billion bank bailout, these are values that are missing from our society. Unfortunately, this has resulted in a climate of fear and suspicion, leading people to turn inward and become protective. Clear and honest communication is carefully measured at best, or withheld altogether at worst. How do we develop trust? According to FranklinCovey, two elements are essential — character and competence. For example, no one would want to have dental surgery performed by a highly skilled but unethical practitioner. On the other hand, a doctor who is unfailingly honest, yet is technically inept would have a difficult time inspiring trust as well. When character and competence come together, trust can be developed in any situation. Here is a simple illustration that shows how the “roots” of character support the “tree” of competence.

Stated another way, trust is the product of making and keeping promises (character) and effectively delivering results (competence). Character will generate competence and, in turn, competence will build character; all of which engenders trust. FranklinCovey has identified 13 behaviors that can be applied in any situation and under any circumstance to further the development of trust. The FranklinCovey “Speed of Trust” curriculum discusses these behaviors and how to implement them in order to harness the power of trust. Seattle Study Club and FranklinCovey have teamed up to offer the program to local Study Clubs. Call the Seattle Study Club office at 425.576.8000 for more information.

2009 SSC Coordinators Conference When we sat down to build the program for this year’s Coordinators Conference, we started by examining what it is that makes Seattle Study Clubs unique in providing dental education. What did Dr. Cohen originally envision in laying out the program year for his study club? What did he do to create just the program his members needed and wanted, and that they still need and want? Because of his vision for his own club, every SSC affiliate strives to offer a close-knit community for sharing and receiving information, access to the highest rated clinical and nonclinical lecturers, and a safe environment for hands-on learning. Keeping the program year fresh, however, remains a challenge, especially given our current economics. This is the perfect time to go back to the “it” that brought us here. Join us at the Coordinators Conference, July 23-25, where we will bring to life an entire academic year, from the kick-off to the final dinner.


Speaker Sense & Sensibility By Shaida Ghomi

When I was asked to write this article about how to treat a speaker, I thought, “What is it I do that may be different from the next person? What can I write that they don’t already know?” So I asked some of the speakers I have worked with to give me some feedback – real feedback – and here is what I learned. Oftentimes when booking a speaker, the “client” makes contact without doing his homework. The speaker is then left asking questions regarding audio/visual specs, hotel, airfare, length of presentation and, most uncomfortably, fees and reimbursements. It is our job to represent our club by being well-organized, friendly and educated. Make your meeting a great experience not only for your attendees but also for your speaker. Create “hype” within the speaking network about how wonderful the speaker found it to work with you. Some may think, “I’m hiring her, I’m the client and I shouldn’t have to do the extra leg–work. She needs my referrals; I don’t need hers.” In some cases this may be true, but it is not what is most effective. Do you want more negotiating power with speakers? Do you want to bring a speaker into your club and have that presentation be one of her best? Then

do your homework! This means prior to contacting a speaker you should know: 1. Venue location and A/V specs. Let your speaker know what audio/visual you will be working with at your meeting site. Each venue is different in what they offer, and therefore what you can offer your speaker will vary. You will come across as extremely educated, which will alleviate any concerns the speaker might have in working with you. 2. Travel details. Let the speaker know at which hotel you plan to have her stay, including hotel contact information, and how many nights you will cover. You should also outline the amount you will be covering for airfare, citing the average airfare between your city and the speaker’s city. Be sure to confirm whether you will be making these arrangements or if you will be providing reimbursements. 3. Presentation details. Inform your speaker of the topic you have chosen, the time of day for the presentation, anticipated length of the presentation, the theme of the meeting (if there is one), and the expected number of attendees. After you have done your homework and have your data ready, call your speaker, rather than sending an email. This will help to create a relationship and

allow you both to outline expectations for your meeting. It’s not just about attracting speakers to your club; it’s also about attracting the right speakers to your club. Establishing an open rapport with your presenter will go a long way in accomplishing this goal. Following my first contact, I immediately email or fax a confirmation letter outlining our phone conversation. I prefer doing this while the conversation is fresh and our words are still hanging in the air. I want to get my speaker excited about preparing her lecture to my group, and I want to show that I am prepared and well organized. I also ask about travel preferences and request that I make the arrangements. Not only does this make the speaker feel I am taking care of her, but it also allows me to control costs and gives me direct access to travel itineraries. During the 2009 Coordinators Conference, I will cover the information included in this article, as well as many other points not listed. We will go into finer detail about saving on speaker costs, organizing your meeting with the presenter in mind, and doing the little things to make your speaker feel cared for. The ultimate goal is to make your job easier and your study club programs run more smoothly.

Savvy Site Surfing By Heather Bright

You may already be an expert at navigating Seattle Study Club’s virtual home, but in case you haven’t yet explored the new website on your own, here are a few pointers to get you started. Your username and password is the same as it’s always been. Click on the Member Login link in the upper right of the home page to get started. If it’s been a while and you’re having trouble remembering what you chose as your username or password, click on Forgot your password? to have your login information emailed to you. If you continue to have trouble, give us a call or send us an email and we will be happy to help you access the site.

Once you’ve logged in, the following links will appear in the upper right of the screen below Dr. Cohen’s picture: Club Events: Click here to add, remove, or edit your individual club’s events. Everything entered here will be listed on your club page and will be available for other coordinators, members and directors to view. If you would like to view other Club pages, they are accessible through the map on the home page or by selecting Local Club Programming in the Events menu. Club Members: Click here to remove members that are listed on your club page but are no longer part of your club. If you need to add a new member, log out and

create a new account for each member under the Member Login page using your club ID. (If you cannot locate this number, give us a call.) Account Update: Use this link to update your email address, username, password, or any other aspect of your account. These are just the basics to get your club information on the website. There are, however, many new aspects to the site. Please explore to learn more about SSC Partners, Events, News and Technology. We have photo galleries and a forum just for Coordinators. You also have access to many useful files under Resources. Happy surfing!

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April 2009 By Kimberly Klaudt By Heather Bright

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