Search Lately: Issue 66

Page 3

The advanced search tools and filters are available under the “Search tools” option on the right. Google says it plans to introduce the new interface outside the U.S. to other areas and languages “as soon as we can", so keep an eye out for it appearing in the UK very soon. – Chris Richardson More details: http://searchengineland.com/confirmed-google-moving-search-optionsabove-results-139010

Universal Analytics Beta – 6th November 2012 Google

announced the launch of a "Universal Analytics" Beta last week, introducing a set of features that change the way data is collected and organised in Google Analytics. Within Universal Analytics, you can collect more types of data and improve your data quality, to get a better understanding of how visitors interact with your business at each stage — advertising, sales, product usage, support, and retention. Universal Analytics has the following features: 

Multiple devices Data Integration

Mastering data on your website is no longer sufficient - larger clients are increasingly asking for a cross platform view of their data in Analytics. Universal Analytics allows you to seamlessly send your own data about your customers and business (from any digital device that you are measuring) to your Analytics account. This can help you see how users interact with your


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.