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Video Ads Arrive On LinkedIn – 24th October 2012 A new ad type can now be found across LinkedIn’s self-service platform: video ads. LinkedIn Ads users will be able to run a video ad within the standard 300 x 250 px ad location and tie in their YouTube videos and tracking. Once a user clicks on a video ad, the video will open up and play across the the entire 300 x 250 px unit. Once an ad runs, users will be able to easily click through to view more content, just like the current ad formats. LinkedIn advertisers will be able to purchase the video ads using a variety of pricing models including pay per view or pay per click. Additionally, users can sync up YouTube videos with the new self-service video ads product. When using YouTube ads on LinkedIn, all views and stats will translate into the user’s YouTube Analytics. With the demographic targeting available in LinkedIn this is a very interesting new way of expanding the reach of a campaign and providing exposure to video content, without using the GDN or YouTube. –

Chris Richardson

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French Media Sites under Threat by Proposed Law – 23rd October A proposed law in France has caused Google to announce that they would exclude French media sites from their search results if it is passed. The law, being pushed by newspaper publishers there, will make search engines pay for content. The underlying reason behind this push on the part of the publishers is their view that it is unfair the likes of Google can reap the rewards of advertising revenue via searches for news. Google maintains that its very existence would be put in jeopardy, if this were to go ahead. This wouldn’t be the first time such an action was considered in France, as previously a tax on advertising revenue was proposed before being withdrawn, given the effect it would have on smaller companies compared with internet giants like Google. As with most places around the world, print media has gradually eroded with online media taking its place slowly but surely. The strong backing of publishers from the French government is indicative of its support for local media and willingness to preserve its long term future.

The only charge against Google that carries any weight, albeit negligible, is the infringement of news sites’ copyright. That said the general consensus is that it is not violating any copyrights or existing laws and is simply being shaken down by an institution that is perceived to be on its last legs. In other countries, where news is big business, the industry has been quick to create apps and online content with various incentives to maintain their readership, such as offer cut price subscriptions for premium material and optimise their sites to be easily viewable on mobiles and tablets. If the news establishment in France wants to preserve its long term future, it might be wise to focus its efforts in this direction, as increased digital media consumption at the expense of print is inevitable. – Jafar Mahir More details:

Infographic about 10 Wowing Social Media Statistics – 23rd October 2012 Arrae Network has recently published an inforgraph about 10 Wowing Social Media Statistics. The statistics are mainly based on American social network users.

– Blair Liu More Details:

Google Tighten DKI Rules – 22nd October 2012 Google this week announced that they will be cracking down on guidelines for DKI in search ads, to ensure that advertisers are using correct grammar and logical usage of this feature. What this means for advertisers, is that they risk having ad copy taken offline if they do not check that they are using DKI correctly in accordance with Google guidelines. – Kevin Ting More details:

YouTube changes its algorithm – 22nd October 2012 As for Google, YouTube uses an algorithm for the ranking of its videos. Up to now, it mostly relied on the number of views. This is changing and moving increasingly towards the time users spend watching a video. This was announced on the Official YouTube Partners and Creators Blog. This change follows the changes made to Suggested Videos in March. Eric Meyerson, YouTube’s head of creator marketing communications, explained why YouTube had started to focus on watch time back in August. “YouTube viewers watch a lot of video -- over 4 billion hours a month at last count. But the average household also watches several hours of video per day on their TVs. So for YouTube to become the most important media in more people's lives, we've got a lot of growing to do,” he said. “Over the past few months we have made some changes to YouTube to encourage people to spend more time watching, interacting, and sharing with the community. To support this, we’ve updated what we call video discovery features, meaning how our viewers find videos to watch via search and suggested videos. These changes better surface the videos that viewers actually watch, over those that they click on and then abandon.” The experimental results of this algorithm refresh have been positive – users click less and watch more. YouTube expect the amount of time viewers spend watching videos from search and across the site to increase. YouTube have also added new Time Watched reporting to YouTube Analytics, helping you to understand what your audience likes which is key to building a successful YouTube channel. A series of new tools available in YouTube analytics will allow you to evaluate the performance of your videos and channel.

So keep making great videos that your fans will want to watch, love and share, and encourage them to discover more of what YouTube has to offer, and you’ll see your own fan base increase as well. – Elizabeth Spencer Bernard More details:

Search Lately: Issue 64  

The world of search is such a fast paced environment in which it is vitally important to stay on top of the latest developments and stay ahe...