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Search Lately: Issue 19 Weekly Search Round Up This week has seen a number of key developments in Search including Google Instant Search for iPads, Black Friday on the horizon as well as a number of MSN AdCenter feature additions most notably incuding Multi-Metric Performance Charts... Google – iPad Instant Search Upgrade 23 NOVEMBER 2011 – Google have made a number of updates to its Google Search App that includes Instant Search as well as a new Search History functionality... thenextweb.com/google/2011/11/21/google-launches-redesigned-search-app-for-ipadwith-a-fresh-new-look/ POV: As iPad usage is forever increasing, Google look to stamp their authority on this device much like they have on desktop in order to fend off the competition from iPad’s default browser. With Christmas coming and inevitable influx of tablets set to flood the market, iPad activity will only increase next year as it becomes more and more mainstream, so it is imperative that Brands start developing iPad specifically targeted campaigns. MSN AdCenter - Adds Multi-Metric Performanc Graphs 23 NOVEMBER 2011 – MSN AdCenter now has multi-metric performance graphs to enable users to track and analysis performance data in an easy to view format... searchenginewatch.com/article/2127088/adCenter-Introduces-Multi-Metric-Trend-Graphs POV: While Adwords have had this future for a long term, MSN have finally added a more friendly UI feature in preparation for their Search Alliance merger next year. Despite the impending merger Google are still set to dominate although this function may allow advertisers to more actively and readily optimise their activity and encourage increased usage on this platform. Black Friday Coming! – Friday 30th November 23 NOVEMBER 2011 – Ecommerce are set to have arguably their busiest day of the year on Black Friday, so Brands should ensure they are have their most pressing creative and distinctive offers on view to fight the increased competition around this time... searchenginewatch.com/article/2127082/A-Black-Friday-Marketing-Checklist-Are-YouReady Google + Integrated Into Google Places 23 NOVEMBER 2011 – Google+ becomes further integrated into Google services as its presence now pops up within Google Places... searchengineland.com/is-google-beginning-to-integrate-into-google-places-102233 MSN AdCenter – Extra Negative Functionality Added 22 NOVEMBER 2011 – MSN have added additional functionality for its negative keyword tool within AdCenter that should simplify the account management process... searchenginewatch.com/article/2126913/Negative-Keyword-Functionality-NowAvailable-in-adCenter

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Sources searchenginewatch.com searchengineland.com thenextweb.com

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Search Lately: Issue 19