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ISSUE 139 – 13th MAY 2014

Why You Won’t See ‘World Cup’ Ads On Google With the World Cup now in full swing, Google Trends data shows that we can expect there to be a huge surge in Search Volumes, based on data from the previous two World Cups (2006 & 2010). Advertises may have deemed this a great oppurtunity to bid on Word Cup related terms, however Google have enforced a strict policy on third party trademarked terms. Instead of trigegering Ads, terms such as ‘World Cup’ & ‘Brazil 2014’ are met with, what Google refer to as, the ‘OneBox’; an at-a-glance view of upcoming fixtures, results etc. For advertisers to stand a chance of appearing on World Cup related terms, they will have to get very creative in order to get ahead of the ‘OneBox’ as well as Google’s generous trademark protections.

Shared By Kenan Arif Follow the link for more details: http://selnd.com/SJf85b

Ads to soon appear in Google Streetview? Google have been granted a US Patent this week which seems to suggest there will soon be Adwords ads appearing in Google Streetview. The ads will be location based and be sensitive to which parts of the image users are interested in (it is not yet clear what techonology underpins this). The model described in the patent is auction and algorithm based so advertisers will be competing for ad space, made even more complex by the inclusion of any user search history that is available. This move demonstrates Google’s commitment to context-based advertising.

Shared By Jasdeep Mondae Follow the link for more details: http://bit.ly/1kRbfGC

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The Right to Be Forgotten 04/06/14 After a recent EU hearing Google have been enforced to provide users with the right to request the removal of links. Links that are requested for removal should be either "irrelevant" or outdated data. The Google EU policy is about removing irrelevant, incorrect and inaccurate information from the internet for example libellous claims which were subsequently cleared in a court of law. This type of removal request is relevant to people who are listed on sites that name people who have been charged but not convicted for crimes (this is an issue in the US which Google still have not redressed) or wrongful accusations, or where there have been significant changes to a situation that makes the information factually incorrect. The Today Programme (BBC Radio 4) pointed out that although links would be deleted from local search engines for the EU they would still be available on Google.com as this is not a US law.

Shared By Hannah Struve For more information visit: http://bit.ly/1lsux4P And the Google Webform here: http://bit.ly/1l7PCD5

Yandex Launches Visual Content Search

Yandex, Russia’s largest search engine, has just released reverse image search to users, a year after announcing the feature.The feature has been named ‘Sibir’ as a play on words, since it stands for Siberia in Russian and sounds like CBIR, which is the acronym for ‘content based image retrieval’. It works much like entering search queries and having the most relevant results returned, except that the user query is in the form of an uploaded image, which has a value assigned to it based on its key characteristics. The whole process of image retrieval happens in about a second. There are a number of situations where one might feel inclined to use this feature. These range from trying to identify an image a user may have seen that they want details on, such as a product they want to purchase (i.e. model, features etc.), to determining if copyright has been infringed if you are a photographer or content creator for example. This development represents a big step towards melding image search with detailed information about that image, as visual computer recognition becomes more sophisticated and does away with the old method of using the description text of an image to inform the search result.

Shared By Jafar Mahir Follow the link for more details: http://bit.ly/1lhzY6N

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Google’s New Tool for Small Business This week Google has released a new tool to streamline and make the process of managing local business data, reviews and social interactions across its many sites more coherent. This new tool is a free and an easy way to find and connect businesses with people, wherever you are. This is a huge change because Google plans to integrate existing Google Places and Google+ Pages users will be “automatically upgraded to Google My Business.” Essentially Google is trying to consolidate and simplify several local-SMB marketing products under a single banner.

Shared By James Lin Check out the link for more details: selnd.com/1pN1PwD

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Search lately issue 139  

The world of search is such a fast paced environment in which it is vitally important to stay on top of the latest developments and stay ahe...

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