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ISSUE 113 - 15th November 2013 Google Adds Click to Call to Conversion Columns – 13th November 2013 Adwords announced this week that any calls from click-to-call ads will now feature under the newly created column called ‘Estimated Total Conversions’. In a move that aims to give advertisers more flexible options to optimise bid strategy for click-to-call, we should expect more similar changes to arrive in the coming months from Google.

Discovered By Kevin Ting Follow the link for more details: http://bit.ly/1bqFwTv

New Opportunities Tab in Google Adwords – 13th November 2013 This week Google have launched a new opportunity tab that gives advertisers access to more relevant and actionable opportunities open to the Adwords account. Opportunities included in this tab include ‘new adgroup suggestions’, ‘location bid adjustments’ and ‘missing impressions concerns’.

Discovered By Kevin Ting Follow the link for more details: http://bit.ly/1bGFdps

New Adwords Editor 10.3 Out Now Google released a new update for Adwords Editor this week that includes additional features such as support for enhanced sitelinks, affinity category targeting options and additional image ad support.

Discovered By Kevin Ting Follow the link for more details: http://selnd.com/HVyEa0 For more Media News from SMG:

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Search lately issue 113