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where can you shampoo? Brittany Bosacker & Sean Finn


Creative Brief Problem As a product primarily marketed to woman, men aren’t aware of its benefits and uses. They also disregard this product as a hair care option given it’s female association. Target Audience Young men, age 18-35. These men lead dynamic lifestyles. They are on-the-go from work to the game to the bars and don’t always have time to shower between each activity. Solution Tresemmé Fresh Start Dry Shampoo is the no water solution to shampooing your hair, meaning active young men can use it ANYWHERE. Call to Action Where can you shampoo?


Print


Online


App


Instagram // Esquire To encourage adoption by our target demographic, we’ll hold a contest that focuses on creative locations that Fresh Start can be used. By posting stickers in public, it will raise awareness of the brand and product. Posting with the hashtag #WCYS will enter photos to be featured on our TrÊsemme Tumblr page. The most creative entries will win a lunch with Leonardo DiCaprio at Esquire, as well as a $5,000 style spree with the Style Editor of Esquire.


TV Spot


‘Study Break’

Tresemm e "Where Can You Shampoo?"  

Portfolio Development September 2012

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