Issuu on Google+

CHE L SEA N O B B S I DE N T I T Y & B RAN D WORK

1


CHELSEA NOBBS IDENTITY & BRAND WORK


3


CHELSEA NOBBS IDENTITY & BRAND WORK

“Create your own visual style… let it be unique for yourself and yet identifiable for others.” — Or so n We lles


NICE TO MEET YOU. The following is a culmination of branding and identity work over the past decade. Mostly consisting of logos and a few print pieces, you’ll find a wide range of work for a wide range clients. Though most branding efforts don’t just stop at a logo, it’s a great jumping off point for brands that need to find their voice, and together we can create an effective logo for your brand. To contact me or view more designs please visit www.chelseanobbs.com

5


CHELSEA NOBBS IDENTITY & BRAND WORK


Isis Mobile Wallet IDENTITY

7


CHELSEA NOBBS IDENTITY & BRAND WORK


ISIS |

IDEN TITY

ISIS Mobile Wallet During ISIS’s internal makeover, their new CEO decided it was time for a full on brand makeover. I worked with a team to create hundreds of drafts of logos for them. The following pages include my personal favorites from the group.

9


CHELSEA NOBBS IDENTITY & BRAND WORK


ISIS |

01

IDENTITY

PAGE

03

11


CHELSEA NOBBS IDENTITY & BRAND WORK


ISIS |

01

IDENTITY

PAGE

03

13


Museum of Craft and Design, SF IDENTITY, BRANDING, COLLATERAL

15


CHELSEA NOBBS IDENTITY & BRAND WORK


Museum of Craft and Design |

IDEN TITY, BRANDING, COLLATERAL

THE MUSEUM OF CRAFT & DESIGN, SF Since opening to the public in 2004, the Museum of Craft and Design has delivered innovative exhibitions and programs to thousands of visitors from San Francisco, the Bay Area and beyond. During my time design at MODSF I was the project leader on re-branding this identity system. The full project included logo, stationery, and oversized branding on everything from windows to shipping containers.

01

PAGE

03

17


CHELSEA NOBBS IDENTITY & BRAND WORK


Museum of Craft and Design |

IDEN TITY, BRANDING, COLLATERAL

19


CHELSEA NOBBS IDENTITY & BRAND WORK


Museum of Craft and Design |

IDEN TITY, BRANDING, COLLATERAL

21


CHELSEA NOBBS IDENTITY & BRAND WORK


Dental Plans.com IDENTITY AND BRANDING

23


CHELSEA NOBBS IDENTITY & BRAND WORK


DentalPlans.com |

IDEN TITY AND BRANDING

DENTALPLANS.COM This client worked in a sensitive category, and needed a full on identity makeover. They needed to increase awareness for DentalPlans.com and in doing so, educate and break down consumer skepticism. This logo reflects friendliness, while incorporating modernity in to the logo through the emoticon, and is the current mark used at DentalPlans.com The work included logo, stationery, a custom typeface, and a range of custom illustrations to add to their library.

25


CHELSEA NOBBS IDENTITY & BRAND WORK


DentalPlans.com |

IDEN TITY AND BRANDING

27


CHELSEA NOBBS IDENTITY & BRAND WORK


DentalPlans.com |

IDEN TITY AND BRANDING

29


CHELSEA NOBBS IDENTITY & BRAND WORK


DentalPlans.com |

IDEN TITY AND BRANDING

31


UNTAMEABLE

UNTAMEABL

CCARDI

since


Bacardi IDENTITY

LE 1862 33


CHELSEA NOBBS IDENTITY & BRAND WORK


Bacardi |

IDEN TITY

BACARDI: UNTAMEABLE LOCKUP This was a unique assignment for several reasons. First off, multiple agencies had this assignment, not to mention several different teams internally working on the same lockup. Though in the end, the product on the right was the culmination of many elements from many designs. The following pages include some of the progress work for the lockup.

35


CHELSEA NOBBS IDENTITY & BRAND WORK


Bacardi |

IDEN TITY

37


CHELSEA NOBBS IDENTITY & BRAND WORK


Bacardi |

IDEN TITY

39


CHELSEA NOBBS IDENTITY & BRAND WORK


Bacardi |

IDEN TITY

41


City Of Hope IDENTITY AND AD CAMPAIGN

43


CHELSEA NOBBS IDENTITY & BRAND WORK


City of Hope |

IDEN TITY AND AD CAMPAIGN

CITY OF HOPE RESEARCH HOSPITAL The brief for this project was simple: Build awareness for City of Hope, and in doing so, inspire people make charitable donations. To fit the client needs we (Camp+King) created an ad campaign and identity system that worked to captivate audiences and even garnered a few celebrity sponsorships.

45


CHELSEA NOBBS IDENTITY & BRAND WORK


47


CHELSEA NOBBS IDENTITY & BRAND WORK

Citizen of Hope I’M A

FPO

Two of my best friends, knocked down by cancer. The doctor’s recommendation? Enjoy the time they had left. But they wouldn’t listen. Instead, they went to City of Hope, and because of its groundbreaking discoveries, today they’re cancer free. Now, that’s a comeback story everyone can get behind.

Kiefer Sutherland ©2013 City of Hope.

CITYOFHOPE.ORG/RT


City of Hope |

IDEN TITY AND AD CAMPAIGN

49


CHELSEA NOBBS IDENTITY & BRAND WORK

PDATES


City of Hope |

IDEN TITY AND AD CAMPAIGN

Celebrity Softball Challenge 2014

presented by

Celebrity Softball Challenge 2014

presented by

'Home Plate' Version - Wants to see CoH logo above plate/between bats - 2014 after 'game' vs at bottom - On horizontal version, second one is missing star on right and ne

51


CHELSEA NOBBS IDENTITY & BRAND WORK


Google / YouTube IDENTITY

53


CHELSEA NOBBS IDENTITY & BRAND WORK


Google |

IDEN TITY

WHAT ARE WE HERE TO DO? Google needed help with an assignment for YouTube’s “Small Business” division. They needed a tag line and animated lockup that could represent what small business were trying to achieve: creating marketable commercials in an easy way.

55


CHELSEA NOBBS IDENTITY & BRAND WORK


Google |

IDEN TITY

57


CHELSEA NOBBS IDENTITY & BRAND WORK


Google |

IDEN TITY

59


CHELSEA NOBBS IDENTITY & BRAND WORK


Fast Co. IDENTITY & MISC WORKS

61


CHELSEA NOBBS IDENTITY & BRAND WORK


Fast Co. |

IDEN TITY & MISC WORKS

Fast Co. Fast Co. is a production company that specializes in women’s track-cycling films. They needed a logo that could reference film, and the energy of the extreme sport. The logo lives on their website and is used for film graphics.

63


CHELSEA NOBBS IDENTITY & BRAND WORK

P R E M I E R I N G AT T H E V I C T O R I A T H E AT R E 2 9 6 1 1 6 T H S T. 8 : 3 0 P M | A F T E R P A R T Y 1 0 P M


Fast Co. |

IDEN TITY & MISC WORKS

65


CHELSEA NOBBS IDENTITY & BRAND WORK


MACAFRAMA IDENTITY AND BRANDING

67


CHELSEA NOBBS IDENTITY & BRAND WORK


Macaframa |

IDEN TITY AND BRANDING

MACAFRAMA MACAFRAMA is a production company that specializes in track-cycling films. They needed a logo that could reference film, and the energy of the extreme sport. The logo lives on their website and is used for film graphics.

69


CHELSEA NOBBS IDENTITY & BRAND WORK


Macaframa |

IDEN TITY AND BRANDING

SF

SF

71


CHELSEA NOBBS IDENTITY & BRAND WORK

RACE & PHOTO EXHIBITION

RACE REGISTRATION AT 3 PM / S HOW AT 7 PM

03.05.11

WEBSITE LAUNCH & FRAME RELEASE


Macaframa |

IDEN TITY AND BRANDING

73


MISC LOGOS IDENTITY AND BRANDING

75


CHELSEA NOBBS IDENTITY & BRAND WORK


F AT H E NAE U M T O FI N

E

PE

{A

O

C DU

IDEN TITY

PA

PR

Athenaeum Paper Supply |

OU R S R C E } E S T.

19 0

8

77


CHELSEA NOBBS IDENTITY & BRAND WORK


Provocations Burlesque Trade Show |

IDEN TITY

79


CHELSEA NOBBS IDENTITY & BRAND WORK


Seabright Brewery |

IDEN TITY

81


CHELSEA NOBBS IDENTITY & BRAND WORK


STAX Records, “V ibe” lamp |

IDEN TITY

83


CHELSEA NOBBS IDENTITY & BRAND WORK


Haighter’s Brew |

IDEN TITY

HAIGHTERS SAN FRA

NC I SCO , C ALIFO

RNI A

85


CHELSEA NOBBS IDENTITY & BRAND WORK


Camp+K ing |

IDEN TITY

87


CHELSEA NOBBS IDENTITY & BRAND WORK

TCB Courier

Livewell V itamins

Mane-Tain Dry Shampoo


Misc |

IDEN TITY

re-invent gallery

Chipotle: Ministry of Integrity

89


CHELSEA NOBBS IDENTITY & BRAND WORK

Fall Classic World Series logo

English Coleslaw Co.

Hemlock’s K itchen


SF Dogger Walker

The Mustard Mag: Cuisine and Dining

Rockn Brewery Tours

91


PRICING GUIDE

93


CHELSEA NOBBS IDENTITY & BRAND WORK

LOGO

STATIONERY business card, letterhead, email signature

PACKAGE DESIGN

MERCHANDISE everything from clothes to collateral items


Misc |

IDEN TITY

SERVICES AND PRICING HOURLY RATE: $90/hr Suggested for people who need intensive design services, and long term design work. PACKAGES: Price based on specific needs Suggested for clients who have minimal design needs, and short term projects. For project based services there are time caps. If services go over the time cap an hourly rate will be applied for further work.

• Logo only $1000

• Stationery $300

• Package Design price based on specific needs

• Merchandise price based on specific needs

95


CHELSEA NOBBS.COM | CNOBBS2@GMAIL.COM | 415.689.0013


Id book pages2