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D E S I G N

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D E V E L O P M E N T

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S T R A T E G Y

Housed in a former “sweater� factory in an emerging artist and trendy nightlife haunt on the banks of the Gowanus Canal in Brooklyn, theConspiracy exists on the fringe of silicon alley quietly plotting their art and technology takeover.

!

www.theConspiracynyc.com


ABOUT

The Conspiracy creates compelling experiences for consumers coupled with provocative yet efficient solutions for brands. Our award winning design is the fuse that ignites every project we produce whether itʼs print or digital media. Mobile Applications Digital strategy Packaging Brand Identity Advertising Web Photo-illustration

Sean Mosher-Smith Creative Partner / Director Creative! ! Derek Bronston! Technology Partner / Director Technology & Development! ! Dennis Martin Managing Partner / Director of Digital Strategy!


BRAND T H E

O U T W A R D

E X P R E S S I O N

O F

A

ID

B R A N D

Brand identity is the aggregation of all that you do. It is an organizations mission, personality, promise to the consumers and competitive advantages.


GIRL

SCOUTS

OF AMERICA

client

BRAND IDENTITY SYSTEM/STYLE GUIDES !

Branded 3 age group demographic style guides and branded content, icon and logo systems.


ESPN

client

X Games GLOBAL BRANDING AND LICENSING TOOLKIT Over 400 pieces of art, original typography, patterns and logos for global usage on all X Games product, including snow and skateboards, apparel, bikes and more


Logos

Logotype & Symbol Logotype The logotype is the graphic representation of our school name. The logotype and symbol make up the primary signature. The logotype should not be used without the symbol. The logotype was created using the typeface Adobe Caslon Pro. Special letter spacing and sizing was used to create this logotype. Do not attempt to recreate or alter the logotype yourself, always use approved electronic art or repro sheets when using the logotype.

Symbol: Crest The symbol, main logotype and secondary logotype make up the primary signature. The symbol may be used without the logotypes in appropriate situations. Use only approved electronic art or repro sheets when using the symbol. Do not redraw or alter the symbol artwork in any way.

Solid white (for use only on solid blue backgrounds)

Approved color versions of the symbol:

Section Logos

Writing Style Guide

3

Dwight is a family of global schools with a shared vision and one voice. The image we present through our written and visual material should be consistent in every way, which is why a style guideline has been created and comprehensively updated. Many of the following guidelines reflect basic grammatical rules; however, at times editorial style choices have been made. In most cases, Dwight follows the AP Style Guide; in a few cases, we have opted for styles that work best for Dwight’s communications material. Though writing style and conventions may differ according to different sources and traditions, please use these guidelines so that Dwight communication is consistent.

Style Guide

Logos

Abbreviations Spell out organization titles and names. In most cases, abbreviations can be used after first use.

Abbreviations have no periods in describing most degrees. Use periods in “U.S.” but not in “USA” Use abbreviations for state names only when used after the name of a city. When used alone, write out city name.

Association, Admissions Department, Committee. Such as Parents Association (PA), International Baccalaureate (IB), Institute for Civic Leadership (ICL)

Primary Signature & Protected Area

Primary Signature

U.S., USA

The primary signature is the combination of the symbol, the logotype and the secondary logotype in a defined visual relationship. Always use approved electronic art or repro sheets when using the symbol. Never redraw or alter the symbol artwork in any way.

West Palm Beach, FL; New York, NY. When state is used alone: lives in New York, comes from California.

As a general rule, the School signature should not be reproduced at a size smaller than:

Such as MA, BA, PhD

Protected Area

2

In order to give the signature maximum visibility, it is important that a minimum amount of space around the logotype be kept free from type and graphics. The dashed rule surrounding the signature shows the boundary within which no elements can intrude. This same rule applies to all other signatures or logotypes.

Writing Style Guide

Color Variations

Dwight Blue or PMS 281 U

Secondary Signatures

The primary signature should be reproduced in three colors when possible. Do not reproduce the primary signature on a background that makes it difficult to read. The following colors have been approved:

Dwight Blue Process breakdown:

Secondary signatures have been created for School communications and promotional materials. They have been created for graphic flexibility in communications materials to promote The Dwight School name.

C: 100 m: 72 y: 0 k: 32

Dwight Red or PMS 186 U Dwight Red Process breakdown:

X—

Symbol Only

C: 0 m: 100 y: 81 k: 4

X— Dwight Blue 60% or PMS 281 U 60% Dwight Blue 60% Process breakdown:

X—

C: 60 m: 38 y: 0 k: 19

Style Guide

X 4

X Logos

Logos

Style Guide

DWIGHT

INTL

SCHOOLS

client

BRAND IDENTITY SYSTEM/STYLE GUIDE !

Logo, color, langage and image usage guidelines for international school.

Style Guide

5


RECORDED LIVE FOR RADIO AND ONLINE BROADCAST @ KAUFMAN CENTER, NYC | WEDNESDAY, DECEMBER 4, 2013

RECORDED LIVE FOR RADIO AND ONLINE BROADCAST @ KAUFMAN CENTER, NYC | WEDNESDAY, MARCH 12, 2014

RECORDED LIVE FOR RADIO AND ONLINE BROADCAST @ KAUFMAN CENTER, NYC | WEDNESDAY, JANUARY 15, 2014

PUTIN’S RUSSIA IS A MARGINAL POWER

INTELLIGENCE

SQUARED

client

DEATH IS NOT FINAL

L O G O | B R A N D I D E N T I T Y S Y S T E M A N D C O L L AT E R A L ! Rebranding and new logo identity system for debate series on NPR and PBS

LABOR UNIONS ARE THE ENEMY OF THE MIDDLE CLASS


SECONDARY COLOR PALETTE

rand

inspirations

rand

corps

HEX #F79B33 R 247 G 155 B 51 HEX #8C80AD R 140 G 178 B 173

HEX #F79B33 R 247 G 155 B 51 HEX #7F004D R 127 G 0 B 77

TERTIARY COLOR PALETTE

HEX #6D5E51 R 86 G 70 B 78 HEX #2C3A2E R 44 G 58 B 46 HEX #8C80AD R 140 G 178 B 173 HEX #D63221 R 214 G 50 B 33

rand

card

rand

GRANDPARENTS.COM

client

LOGO | BRAND IDENTITY | MOBILE AND ADVERTISING

HEX #C6C632 R 198 G 198 B 50

HEX #56464E R 86 G 70 B 78

HEX #7F004D R 127 G 0 B 77

entertainment

rand

cruises

HEX #F79B33 R 247 G 155 B 51 HEX #64788A R 100 G 120 B 138

HEX #F79B33 R 247 G 155 B 51 HEX #D63221 R 214 G 50 B 33

HEX #F79B33 R 247 G 155 B 51 HEX #5FB3D7 R 95 G 179 B 215


™

harryfox.com | 40 Wall Street, 6th Floor, New York, NY 10005-1347

HARRY

FOX AGENCY

client

L O G O | B R A N D I D E N T I T Y A N D C O L L AT E R A L !

Rebranding and new logo identity system for music licensing company.


OBERMEYER

client

LOGO | BRAND IDENTITY SYSTEM !

Rebranding and new logo identity system for ski apparel company


ICELAND

SPRING

client

LOGO | IDENTITY | PACKAGING AND ADVERTISING !

Create a designer water brand to serve an upscale market from the land of myth and mystery


Johnson & Johnson 2014 FIFA World Cup™ Sponsorship Toolkit

Welcome

January 23, 2013

We are thrilled to be the Official Healthcare Sponsor of the 2014 FIFA World Cup Brazil™. We look forward to supporting your brand activation over the next few years as you take advantage of the many marketing and promotional opportunities a sponsorship of this global magnitude provides. The Sponsorship Toolkit contains the visual principles and tools required to communicate consistently.

official sweetener

JOHNSON

&

JOHNSON

client

FIFA World Cup B R A N D A C T I V A T I O N T O O L K I T !

Johnson & Johnson Sponsors the 2014 World Cup, This 200 pg toolkit is how to represent the brand on all related materials.

All examples shown are for reference only. Prior to use, all artwork must be approved by FIFA. 20

Johnson & Johnson FIFA World Cup™ Sponsorship Toolkit | 21


VARIOUS

client

SELECTION OF LOGO DESIGNS !

Various logo designs for clients in entertainment, corporate, luxury and spirits


WEB T H E

DESIGN

W E B I S L I K E A L I V I N G , B R E A T H I N G O R G A N I S M . I T ’ S C O N S T A N T L Y C H A N G I N G A N D E V O L V I N G .

We live in an age of information-overload — coupled with the fact that we happen to work right in the center of all the noise — means we must work even harder to stay focused and recognize what’s important in the grand scheme of things.


REMY

MARTIN

client

Louis XII W E B S I T E R E D E S I G N !

Remy Martin’s Louis XII Cognac consumer website design + development. Focusing on the lifestyle around the brand through art, fashion, architecture, history and cultural events.


SUNTORY

client

Pavan Liqueur W E B S I T E D E S I G N !

Digital strategy and website design focusing on the lifestyle around the brand. Projects included Web Design, Facebook page and sweepstakes platform.


LOVESHACK

FANCY

LSF W E B S I T E D E S I G N !

e-commerce fashion designer site

client


ISLAND

DEF

JAM

client

Avett Bros W E B S I T E D E S I G N !

Custom design on a Wordpress CMS


INTO THE

SHED

client

RESPONSIVE WEBSITE DESIGN !

Design and development for musician led online classes


MUSEYON

client

RESPONSIVE WEBSITE DESIGN !

Design and development for travel and literature site


TAG AMERICA

WEBSITE DESIGN !

client


MOBILE T H E

G O A L

O F

U S E R

I N T E R F A C E

USER

INTERFACE

D E S I G N is to make the user's interaction

as simple and efficient as possible. Good user interface design facilitates finishing the task at hand without drawing unnecessary attention to itself. The design process must balance technical functionality and visual elements (e.g., mental model) to create a system that is not only operational but also usable and adaptable to changing user needs.


MERCEDES-BENZ

USA

client

smart spots I O S A N D A N D R O I D A P P ! FIND AND SHARE PARKING SPOTS WHERE ONLY A SMART WILL FIT. Users can add new smart spots as they discover them, as well as comment and share via social media.

!

smart spots uses GPS tracking and tips from other smart drivers to locate the smart spots – those sweet, sweet pieces of curb between 9’ and 13’ where only a smart will fit – nearest you.


ABOVE

&

BEYOND

client

A&B Connect I O S A P P ! A&B CONNECT KEEPS YOU IN TOUCH WITH ABOVE & BEYOND, ONE OF THE WORLD'S BIGGEST DANCE ACTS.

!

Get all the latest news, music, tweets, pictures, podcasts, Above & Beyond TV videos and tour info whenever you like, wherever you are – directly from the band.


U LT R A

RECORDS

client

UltraTV I O S A P P ! THE HOME OF ELECTRONIC DANCE MUSIC FOR THE FAN.

!

· Access the newest Ultra Music video content from your favorite EDM artists · Access exclusive, behind-the-scenes and making-of videos · Follow your favorite artists with direct, in-app access to worldwide tour dates · Create your own custom playlists and start the party in an instant · Share your favorite videos and custom playlists with your friends on Facebook & Twitter


GRANDPARENTS.COM

client

GrandSocial I O S A P P !

View, store, and share photos or videos of your grandkids, and other loved ones. Circles lets you view your photos (and your friends' and family's photos, who also have the app), in one scrollable, continuous page.

!

Choose to search your phone's address book or your Facebook account to share photos. “like", leave comments, and click to view profiles.


DOWNTOWN

RECORDS

client

David Gray I O S A P P !

Listen to music from his Albums, View Photos, Videos and News Feeds, as well as stay in touch with David through his Twitter, Flickr and Tour feeds. Access Twitter & Facebook directly inside the app.


DOWNTOWN

RECORDS

client

Cold War Kids I O S I P A D A P P !

This Applum (App + Album) pulls the Mine Is Yours album directly from your iPod library and lets you experience unique album artwork, lyrics and liner notes. To experience more music, purchase the full "Mine is Yours" album from iTunes directly from your iPad or iPod.


THE

SONG

PROJECT

client

The Art of the Song I O S I P A D A P P !

Another release under the Applum moniker, includes award winning photography and design


RICH

SHAPERO

client

Wild Animus I O S I P A D A P P !

Publishing iPad Platform, includes proprietary page turn technology, full media app includes music, novel and art. user can interact with the elements while reading the book for a fully immersive experience.


JOOR

client

JOOR I O S I P A D A P P !

For designers like Jason Wu and Stella McCartney and retailers like Barney’s and Net-a-Porter, JOOR brings the entire ordering process online, streamlining and shortening what used to be an antiquated, paper-driven affair.


PACKAGE V A R I O U S

P A C K A G I N G

DESIGN

P R O J E C T S

From fashion and beauty packaging to food and consumer electronics


TUNEBUG

client

SHAKE P A C K A G E D E S I G N | I M A G I N G !

Shake is a resonator for listening to music while doing extreme sports, it attaches to your helmet making it resonate with sound as opposed to headphones which block out all exterior sounds


SONIM

client

PACKAGE DESIGN | IMAGING !

the Maritime is a virtually indestructible and fully waterproof mobile phone from Germany


ANAONO

INTIMATES

LINGERE BRAND PACKAGING !

client

ANAONO is a line of contemporary undergarments for breast cancer survivors designed with support AND style. IncludeS a pull out drawer box, interior branded tissue paper, foil logo and hangtags.


TRINITY

OF YOUTH

client

BRILLIANTFX S K I N C A R E P A C K A G E !

Scientific formula for skincare, logo brand and package design


JOHNSON

&

JOHNSON

client

SPLENDA P A C K A G E D E S I G N | P R I N T P R O D U C T I O N !

Design and print production for all SKUs of Splenda


“Roll Forward, Always Forward.”

A I V Y = LOV E I N V I E T N A M E S E HANDCRAFTED : NO TWO ROLLS ARE THE SAME INGREDIENTS: SPRING ROLL: Organic Cabbage, Organic Carrot,Woodear Mushroom, Organic Onion,Vermicelli (Green Bean, Water),Organic Agave, Canola Oil, Kosher Salt, Organic Garlic, Natural Spices, Pastry (Wheat Flour, Water, Coconut Oil, Salt). DIPPING SAUCE: Water, Organic Sugar, Organic Distilled Vinegar, Kosher Salt, Freshly Squeezed Organic Lime Juice, Chili, Organic Garlic. ALLERGENS: WHEAT FOR BEST RESULTS: Place rolls on a baking tray in preheated oven(420°F) for 12-14 min. or in toaster oven for 10-12 min. FULLY COOKED – JUST HEAT AND SERVE VISIT US AT AIVYSPRINGROLLS.COM AND TRY ALL OF OUR DELICIOUS FLAVORS

WOODSTOCK ROLLS & LIME DIPPING SAUCE

VEGAN

NEW YORK ROLLS

SAIGON ROLLS & LIME DIPPING SAUCE

PORK

MEKONG ROLLS

My mother always said, “You can judge a woman by her springrolls. So choose only the finest ingredients and never skimp.” II'm delighted to share my all-natural Vietnamese

client

& LIME DIPPING SAUCE

SPRINGROLLS

& LIME DIPPING SAUCE

Art Direction and design for handmade spring rolls, sold at Fresh Direct and Wholefoods

!

Springroll P A C K A G E D E S I G N AIVY

springrolls, which have been made over four generations in my family. Based on a recipe handed down from mother to daughter, I now carry on this tradition with my five-year-old daughter, Ai Vy. “Ai” means love in Vietnamese, and Ai Vy is “someone who loves all, small and large.” Thus , each of our Ai Vy hand-crafted springrolls is made not only of the finest ingredients but also of memories of love, small and large, that transcend time. Enjoy them on their own or with lettuce cups, fresh mint, and julienned cucumbers. Made with what-else-but love, Ngan & Ai Vy

SHRIMP

CHICKEN

VEGAN NO TRANS FATS

& LIME DIPPING SAUCE

NO MSG

WOODSTOCK ROLLS

NO PRESERVATIVES

MADE WITH ORGANIC VEGETABLES

VEGAN

Net wt. 8oz. ( 226 g)

MADE IN THE USA

WOODSTOCK ROLLS

& LIME DIPPING SAUCE

VEGAN

AI VY SPRINGROLLS, LLC. NEW YORK, NY 10021 AIVYSPRINGROLLS.COM

NO TRANS FATS NO MSG

NO PRESERVATIVES

MADE WITH ORGANIC VEGETABLES

& LIME DIPPING SAUCE

WOODSTOCK ROLLS 20% 0%

2% 8%

0g 0g Polyunsaturated Fat 0g Monounsaturated Fat 0.5g 0mg 210mg 8g 2g 2g 1g 1g

XX

0% 9% 3% 8% 2% 0% 10

45

KEEP FROZEN

Serving size 1 roll and 1/2 Tbsp Sauce (32g) Servings Per Container 4

WOODSTOCK ROLLS

MADE WITH ORGANIC VEGETABLES NO MSG

& LIME DIPPING SAUCE

NO PRESERVATIVES

NO TRANS FATS

VEGAN


BOMB WINES

client

LABEL DESIGN | IMAGING !

Signature series exclusive wine bottle labels


V A R I O U S

ADVERTISING

DESIGN

A D V E R T I S I N G

D E S I G N

Luxury, entertainment, spirits consumer advertising


SEPHORA

client

In-Store/Loyalty Activation A R T D I R E C T I O N | D E S I G N !

Brochures and in-store display design for customer loyalty activation.


DISNEY

client

Out Of Home C A M P A I G N D E S I G N !

Bus/Trolly sides, Outdoor and digital banner advertising for Disney Family Museum in San Francisco


VICTORIA’S

SECRET

client

Angels D O U B L E P A G E M A G A Z I N E A D V E R T S !

Announcing new product and store opening


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Light as a Cloud / Jason Macdonald (dancer) / Central Park

Connect With Us

Vista / Evgeniya Chernukhina (dancer) / Ft. Tryon Park © Raymond Haddad

TS

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Arts performance series design, brochures, advertising, environmental, direct

@ArtsBrookfield


GE

client

Corporate/Various A D V E R T I S I N G | P R E S E N T A T I O N !

Annual presentation stage design and internal launch advertising campaigns


MUSIC A R T

D I R E C T I O N

PACKAGING A N D

D E S I G N


ROADR UNNER

RECORDS

client

Stone Sour C D P A C K A G E D E S I G N | I M A G I N G !

Art Direction, design and imaging for concept album in 2 volumes, when combined create a 3D house


SONY

MUSIC

client

Burlap To Cashmere C D P A C K A G E D E S I G N | M E R C H A N D I S E | I M A G I N G


Tori Amos Flavor

THE REMIXES

DEUTSCHE

GRAMMOPHON

client

Tori Amos C D P A C K A G E D E S I G N | M E R C H A N D I S E | I M A G I N G


VIRGIN

RECORDS

client

thirtysecondstomars C D P A C K A G E D E S I G N | M E R C H A N D I S E | I M A G I N G


DECCA

RECORDS

client

Elisa C D P A C K A G E D E S I G N | M E R C H A N D I S E | I M A G I N G


VARIOUS

clients

CD PACKAGE ART DIRECTION | DESIGN | IMAGING


PHOTO-ILLUSTRATION P H O T O - I L L U S T R A T I O N A N D I M A G I N G F O R A V A R I E T Y O F C L I E N T S


KYOCERA

client

P H O T O - I L L U S T R AT I O N F O R E L E C T R O N I C S A D C A M PA I G N A N D PA C K A G E


NIKE

client

P H O T O - I L L U S T R AT I O N F O R S H O E L A U N C H A N D M O B I L E A P P L I C AT I O N R E L E A S E


ZAMBEZI

client

P H O T O - I L L U S T R AT I O N F O R S P O RT S A P PA R E L L A U N C H


VARIOUS

clients

CHANEL, DIOR, FENDI, GUCCI, PIERRE HARDY, PRADA

IMAGING FOR LUXURY GOODS CLIENTS


LUXURY/SPIRITS/BRAND Mercedes Remy Martin Moët and Chandon Russian Standard Vodka Regent Hotels Iceland Spring Coca-Cola FASHION & BEAUTY Sephora Burberry Victoria's Secret Moschino Salvatore Ferragamo

ENTERTAINMENT Disney Nickelodeon Sirius Satellite Radio Virgin Records Universal Records Atlantic Records RCA Records Roadrunner Records Sony Music Capitol Records Ultra Records Downtown Records Island/Def Jam Geffen Records

SPORTS Nike ESPN/X Games Asics Obermeyer

TECHNOLOGY Kyocera Sonim LinkedIn Tunebug

! ! ! ! ! ! ! ! ! ! !

PUBLISHING & EDITORIAL Simon & Schuster Condé Nast Glamour Radar Magazine

O: 718.369.0242 !

|

info@theConspiracynyc.com

Sean Mosher-Smith Creative Partner / Director! sean@theConspiracynyc.com!

! Derek Bronston! Technology Partner / Director Technology & Development! derek@theConspiracynyc.com!

! Dennis Martin Managing Partner / Director of Digital Strategy! dennis@theConspiracynyc.com!


ConspiracyRaj