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Want a lighter way to BBQ? Now you can.

Light Weight Cool Design

Handy Contents Gauge

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Calor Contacts For information, advise and support on all Calor products and services, contact our Customer Support Team: ROI: 1850 812 450 NI: 028 9045 5588 info@calorgas.ie www.calorgas.ie


What makes Calor’s 6kg lightweight cylinder so appealing? Calor’s 6kg cylinder is the only lightweight cylinder available on the market. Unique contents gauge tells your customers how much gas is left, so they never have to worry about running out. Provides approximately 30 hours of BBQ cooking time. Convenient, portable and easily fits on the shelf below the BBQ. Unique design which will become the standard for the leisure market.

A comprehensive advertising strategy to build awareness of the 6kg lightweight cylinder. National Advertising

POS

Calor’s 6kg cylinder will be supported throughout the summer by a substantial advertising budget aimed at driving awareness among the key target audience.

Calor has created a suite of point of sale material to help push sales of the 6kg cylinder among our Retailer Network. The material has been designed to suit the needs of each size and type of retailer partner in mind.

Mar Apr May Jun Jul Aug Sep

Cylinders will also have a swing tag attached which features a customer competition.

National Outdoor 200+ Locations

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6' Stand

National Press

Social Media

Strut & DL Leaflet

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6kg Promotion 2013

Cylinder Swing Tag

Events We will also have a significant and highly visible presence at several summer festivals including this year’s Bloom festival, June bank holiday weekend, Thursday 30th May - Monday 3rd June, 2013, where Calor will be sponsoring one of the garden exhibits.

A3 & A4 Posters

Online Presence There will be a dedicated Calor Living section on the website with recipes and tips for customers to download. You’ll find more on www.calorgas.ie Counter Mat

Calor will also be pushing the 6kg cylinder through various promotional activity on social media channels throughout the summer months. www.facebook.com/calorgas

6 kg Dealer Leaflet Converted  
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