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2009 Annual Report for MiLB

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2009 ANNUAL REPORT FOR MiLB


b ox s c o r e

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BY THE NUMBERS

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COMMUNITY PARTNERSHIPS

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COMMUNITY EVENTS

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MiLB MARKETING OPPORTUNITIES

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MiLB CHARITIES

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MiLB INITIATIVES

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MBP EXECUTIVES AND LEADERSHIP

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by the numbers 69 8,494 586,071 704 7th 5,942,270 16 20,000 75% 1,361,672

by the numbers

Overflow sellout crowds in 2009

8

Sellout crowds in 2009 (two in previous six seasons)

Average number of fans per game

5

Number of crowds that ranked in the top 10 of overall attendance in the last five years

7,500

Tickets sold through new All-You-Can-Eat and Friends & Family Plans

2009 season attendance Consecutive sellouts at Fifth Third Field Rank in attendance among all Minor League teams Total attendance over 10 seasons Sellout crowds in 2009 Tickets sold through new All-You-Can-Eat and Friends & Family Plans Increase in season ticket plan accounts Overall attendance under Mandalay (best six-year stretch in franchise history)

53%

Increase in season ticket plan accounts

54%

Increase in single game sales

$8,785

Raised for community non-profit organizations

15,471

Total Friends and Family game tickets sold in 2009 (8,872 more than 2008, a 134% increase)

18% 5.75% 27th

38 8,028 553,916 1st 10th 4,162,823

Rank in attendance among all Minor League teams

Average number of fans per game

1

Overflow sellout crowd from 2001-2006

2009 season attendance

5

Overflow sellout crowds in 2007

Rank in attendance among all Double-A teams

17

Overflow sellout crowds in 2008

Rank in attendance among all Minor League teams

26

Overflow sellout crowds in 2009

Total attendance over all 7 seasons

5,897 32nd

2009 ANNUAL REPORT FOR MiLB

Increase in group outing renewals

Overflow sellout crowds in 2009

206,408

2

Increase in single game ticket sales

Average number of fans per game 2009 season attendance Rank in attendance among all Minor League teams

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c o m m u n i t y pa r t n e r s h i p s

Each year, Mandalay Baseball Properties establishes partnerships with local non-profit groups who also strive to benefit youth and families through education, good health, and community service. The partnerships may include involvement in their programming, assistance in fundraising activities, and/or participation of team players/staff in events to raise awareness about specific causes.

c o m m u n i t y pa r t n e r s h i p s

DAYTON DRAGONS MVP PROGRAM Everyone enjoys a reward for a job well done ... especially fourth and fifth grade students across three Ohio counties who took part in the Dayton Dragons MVP program. In more than 800 classrooms, 25,000 students are involved in the MVP program each year. In addition, more than 4,000 students received special recognition as Dragons MVPs for a job well done. Whether for good attendance, grades, leadership, or just going the extra mile, these students proved themselves worthy of a reward. Each MVP is rewarded with tickets to a special Dragons game, an exclusive MVP Field Day and a limited edition Dragons MVP hat. Some even experienced the honor of throwing out the ceremonial first pitch prior to a Dragons game or participating in an entertainment skit, while others were able to share their success story on the radio with Dragons radio broadcaster, Tom Nichols.

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c o m m u n i t y pa r t n e r s h i p s

FRISCO ROUGHRIDERS INDEPENDENT SCHOOL DISTRICT (FISD) TEACHER RECOGNITION PROGRAM The FISD Teacher Recognition program recognizes outstanding Frisco school teachers for their dedication and work on behalf of Frisco’s students and general community. In its first two years, the program has been an overwhelming success. This year, teachers from five Frisco schools were recognized for their contributions to both their schools and their communities. Selected teachers were treated as “VIPs” at the Ballpark and were recognized on the field at a RoughRiders home game. Each teacher was presented with a check for $500 in their name to be split between the Frisco Education Foundation and their school.

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c o m m u n i t y pa r t n e r s h i p s

STATEN ISLAND YANKEES 9/11 MEMORIAL FLAG CEREMONY The Staten Island Yankees partnered with the New York Says Thank You Foundation and Richmond County Savings Bank to bring the 9/11 Memorial Flag to Richmond County Bank Ballpark. The NYSTY Foundation restored the flag that was nearly destroyed during the attack on the Twin Towers on September 11, 2001. The 32-foot flag was presented on the field at Richmond County Bank Ballpark on July 26.

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c o m m u n i t y pa r t n e r s h i p s

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DAYTON DRAGONS HOMETOWN HEROES

ERIE SEAWOLVES 5TH ANNUAL PAINT THE PARK PINK DAY On Mother’s Day, the Erie SeaWolves donned pink jerseys in their effort to help raise awareness for breast cancer. During the game, the SeaWolves ran a silent auction behind home plate for the jerseys and raised $2,060 for the Regional Cancer Center. The first 1,000 fans were also given a SeaWolves pink cap upon entry into Jerry Uht Park.

The Hometown Heroes program is a season-long tribute to those who serve out of WrightPatterson Air Force Base and the Springfield Air National Guard Base. At every Dragons home game, a family with a military member deployed overseas is highlighted. The “Hometown Heroes of the Game” enjoy a game in true VIP fashion, with tickets, a tour, souvenirs and Baseball Bucks, in hopes that these families will have a chance to enjoy one night during this stressful time in their lives. On select nights, the Hometown Hero family is brought down to the field during the game and surprised with a video greeting of their deployed family member on the video board, in front of a sold out Dragons crowd. On other nights, the entire game is dedicated to the military, where fans have a chance to see base officials welcome home recently returned airmen, swear in new recruits on the field, and recognize other hard working heroes in the community. Another special event involves airmen who missed out on important milestones with their families due to deployment, including anniversaries, birthdays and holidays. These families come early to a game for one big pre-game party and are recognized during an inning break.

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c o m m u n i t y pa r t n e r s h i p s

SCRANTON/WILKES-BARRE YANKEES ALLIED AUCTION

MARCH OF DIMES

Each year, the SWB Yankees host a charity auction and autograph party. This season on July 18, fans converged on PNC Field to meet their favorite Yankees players and bid on sports memorabilia at the SWB Yankees Autograph Party & Auction. The gates opened at noon as fans were able to browse the wide variety of silent and live auction items displayed throughout the stadium concourse. More than 100 auction items were up for auction, and the SWB Yankees players and coaches signed autographs throughout the day.

During the month of April, two Mandalay teams partnered with March of Dimes to raise money for local chapters.

All proceeds from this year’s Autograph Party and Auction were donated to the pediatric programs at Allied Rehab and John Heinz Rehab. These outpatient pediatric programs are dedicated to the growth and development of children. The pediatric therapists are part of a multi-disciplinary team providing comprehensive assessments and interventions for children from birth to adulthood. Some of these programs include: physical therapy, occupational therapy, speech/language therapy, social skills, and ADD and LD testing.

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2009 ANNUAL REPORT FOR MiLB

On April 25, the Staten Island Yankees front office staff participated in the March for Babies on Staten Island. The March for Babies raises funds to support research and programs to help moms have full-term pregnancies and help babies begin healthy lives. The Staten Island Yankees front office staffed a checkpoint for the event, encouraging walkers along the route. On Sunday, April 26, the local Scranton/Wilkes-Barre chapter of the March of Dimes hosted a charity walk to raise money. CHAMP, the SWB mascot, went to support the walk and participated to benefit the March of Dimes.

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c o m m u n i t y pa r t n e r s h i p s

c o m m u n i t y pa r t n e r s h i p s

ERIE SEAWOLVES TAKE A SWING FOR BREAST CANCER

ERIE SEAWOLVES SAVE OUR SHRINER’S HOSPITAL DAY

The Pennsylvania Breast Cancer Coalition (PBCC) and the Pennsylvania Association of Community Bankers joined together once again to bring a Home Run Derby event to each of the 11 Minor League Baseball stadiums across the state, including the Erie SeaWolves. These events, which took place throughout the month of July, not only raised funds for the PBCC, but raised awareness in communities across the state.

The Erie SeaWolves partnered with the “Save Our Shriner’s” Children’s Hospital of Erie organization and helped generate the largest single-day fundraising event for this worthy cause. Held at Jerry Uht Park, this event raised more than $2,300 through ticket redemptions, donations, and auctions for autographed items such as bats, baseballs, jerseys, and helmets.

Each team received jerseys, commemorative baseballs, and a souvenir team photo. Team winners were also recognized before a SeaWolves game and awarded the opportunity to throw out a ceremonial first pitch.

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c o m m u n i t y pa r t n e r s h i p s

c o m m u n i t y pa r t n e r s h i p s

SPEAKERS BUREAU

CONCESSION PROGRAMS Each season, churches, high school bands, athletic boosters and other organizations throughout the communities of Dayton and Frisco benefit from concession sales at their ballparks. Local non-profit organizations work the concession stands at Fifth Third Field and Dr Pepper Ballpark to help raise money for their organizations.

Each season, Mandalay teams respond to the numerous organizations that have requested a baseball representative to come and speak to their group. Mandalay Baseball Properties is committed to being involved in each community and wants to share our message and excitement with as many people as we possibly can. Members of each front office make hundreds of speeches each year to local Rotary Clubs, chambers of commerce, schools, and other community organizations.

Each season thousands of dollars are given back—including more than $3 million in the 10 seasons of Dragons baseball. In 2009, Frisco experienced its best year ever with nearly $75,000 donated to local organizations throughout the metro area.

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c o m m u n i t y pa r t n e r s h i p s

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CHARITABLE DONATIONS

CHARITABLE DONATIONS Each year, all of Mandalay’s teams make monetary and in-kind donations to charities and other non-profit organizations in their local communities. At the end of each season the Dayton Dragons donate their on-field behavior fines to the MakeA-Wish Foundation. In addition, every year the Dragons donate 15 nights in a luxury suite to a select group of children from nine local charities including the Dayton Boys & Girls Club, Montgomery County Children Services Board, Daybreak Runaway Shelter, Children’s Medical Center, March of Dimes, and the Ronald McDonald House. On these nights, the children receive a terrific life experience, complete with food, beverages, hats, and a visit from one of their mascots. Every year, the Erie SeaWolves donate thousands of dollars in tickets and merchandise to local charities, auctions, special events and more. In 2009 alone, the SeaWolves donated to more than 280 organizations. The Frisco RoughRiders, through their RoughRiders Foundation, donated thousands of dollars to local YMCAs, Fellowship of Christian Athletes and the Frisco Family Services Center.

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2009 ANNUAL REPORT FOR MiLB

The Hagerstown Suns presented a donation of $5,372 to Breast Cancer Awareness of Cumberland Valley. The team raised proceeds at Municipal Stadium by making pink Breast Cancer Awareness ribbons available at the Suns’ ticket office and merchandise store to anyone who made a $1.00 donation. The team also raised proceeds for this great cause with the Pitching Pink Night at Municipal Stadium. During that night’s game, Hagerstown players wore limited edition pink jerseys in support of Breast Cancer Awareness, and fans participated in a “Shirt Off Our Backs” auction, bidding to bring the pink jersey of their favorite Suns player home with them. One avenue in which the Scranton/Wilkes-Barre Yankees raised funds was through their annual Meet the Yankees Reception. This event allowed fans to get their first glimpse of the 2009 Yankees. A workout was held on the field, and afterward the fans were able to mingle with the players and have autographs and their picture taken with the players. On this night, more than $1,700 was raised for the local Kid’s Night Out Program which helps locally disadvantaged children. The Staten Island Yankees hosted their annual Kid’s Night Out Program which provided disadvantaged children with the opportunity to attend a game at Richmond County Bank Ballpark. Each child also received a special Kid’s Night Out T-shirt when they arrived at the ballpark. The Staten Island Yankees work with local businesses and community organizations to make this program possible. Throughout the past three seasons, more than 16,000 children have benefited from this program and more than $160,000 has been raised. Plus, the Staten Island Yankees have donated tickets, suites and team merchandise to more than 250 local non-profit organizations. The redeemed ticket donations were valued at more than $10,000.

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c o m m u n i t y pa r t n e r s h i p s

Murphy

Frey

c o m m u n i t y pa r t n e r s h i p s

Sonju

Flannery

Rose

Ricciutti

EXECUTIVES IN THE COMMUNITY

EXECUTIVES IN THE COMMUNITY

One key strategy each Mandalay team focuses on throughout the year is being active in the community. Many teams will have players and mascots make appearances at community events. However, Mandalay officials strive to become active members within their community.

Bob Flannery, the new team president of the Hagerstown Suns, has dedicated his personal time to give back to the community as he sits on the board of the Hagerstown/Washington County Convention and Visitors Bureau Board of Directors.

In Dayton, team president Robert Murphy is a member of two important regional economic development groups: the Dayton Development Coalition and the Downtown Dayton Partnership. He also sits on three separate committees/boards for the Dayton Area Chamber of Commerce: (1) chair of the marketing committee, (2) a member of the executive committee, and (3) a member of the board.

In Scranton/Wilkes-Barre, team president Kristen Rose is involved in several different organizations. She is a member of Circle 200, an executive women’s organization in the area, and a board member for both the Scranton Chamber of Commerce and the Greater Wilkes-Barre Chamber of Commerce.

John Frey, the team president and general manager of the Erie SeaWolves, is active in a number of roles. He is a member of the Downtown Rotary Club and Erie Downtown (formerly the Downtown Improvement District). He also serves as the vice president of administration for the Millcreek Youth Athletic Association (the largest youth recreation league in northwest Pennsylvania). Frisco RoughRiders president Scott Sonju serves on the Board Planning Committee for the Frisco Chamber of Commerce Gala and continues his work for the West Dallas Community School. He also gives much of his time as the keynote speaker for many events each year. Sonju became a founding board member for the Dallas chapter of the National Sports Marketing Network in 2009 and was awarded recognition by the Dallas Millitary Entrance Processing Station for outstanding support of veterans and military personnel.

Since Mandalay Baseball Properties took over the Staten Island Yankees, they have witnessed a renewed relationship with the local community. President Joe Ricciutti has dedicated his personal time to give back to the community as he sits on the board of the College of Staten Island Foundation as well as the John Noble Maritime Museum. He is also an active member of the Staten Island Rotary and the Staten Island Chamber of Commerce. Additionally, Mr. Ricciutti has served as a guest lecturer at New York University’s Preston Tisch Center for Hospitality, Tourism, and Sports Management.

Sonju’s success was also recognized when the Dallas Business Journal listed him on their list of “40 under Forty,” a list of top business executives in the Dallas-Fort Worth area. His commitment and recognition of the strategic value in building a highly engaged workforce was recognized by the same publication when it listed the Frisco RoughRiders as one of the “Best Places to Work” in the Dallas-Fort Worth area.

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community events

community events

CINCINNATI REDS FUTURES GAME AND CONCERT Dragons and Reds fans were able to kick off the 2009 baseball season with a historic, first-of-itskind event at Fifth Third Field – the Cincinnati Reds Futures game. HAGERSTOWN CHILI & MUSIC FESTIVAL On October 3, Municipal Stadium in Hagerstown witnessed outstanding teamwork, fiery competition, and the crowning of champions at the sixth installment of its ever-popular Chili Cook-Off & Music Festival. A crowd of 1,500 chili aficionados descended on the field to sample the offerings of 16 chili teams competing for their taste buds. Live local music and kids entertainment stations completed the afternoon of family fun, which doubled as a charity event raising more than $7,500 for the Washington County chapter of The American Red Cross, a volunteer-led humanitarian organization that provides relief to victims of disaster and helps people prevent, prepare for, and respond to emergencies.

For the first time in history, a major league roster squared off with the best of its minor league prospects at the Cincinnati Reds Futures Game in Dayton. A sold-out crowd was on hand to witness the event as the best of the past, present and future of the Cincinnati Reds organization was on display. Fans were also entertained by the best between-inning entertainment of both the Dragons and Reds. In addition, Fifth Third Field rocked out in 2009, welcoming music legends Bob Dylan, John Mellencamp and Willie Nelson for a special concert on July 10. Thousands of fans filled the stands for an evening filled with music from these stars.

Over the past six years, the Suns have raised nearly $100,000 for charity through their Chili Cook-Offs.

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community events

m il b m a r k e t i n g o p p o r t u n i t i e s

RANGERS VS. ROYALS AND TEXAS LEAGUE ALL-STAR GAMES AT DR PEPPER BALLPARK On April 3, the Frisco RoughRiders once again welcomed the Texas Rangers to Dr Pepper Ballpark for their fourth exhibition game in as many years. The Rangers squared off against the Kansas City Royals in what was the team’s first game back from spring training. The game had a very distinctive RoughRiders feel, as many former ‘Riders standouts, including Ian Kinsler, Chris Davis, and Elvis Andrus, were in the starting lineup for the Rangers. On July 1, the best players in the Texas League played at Dr Pepper Ballpark, in front of a sellout crowd of 10,314 for the 2009 Texas League All-Star Game. This marked the second time (2005 & 2009) the Frisco RoughRiders hosted the Mid-Summer Classic since joining the league in 2003.

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MiLB MARKETING OPPORTUNITIES Each season, teams from Mandalay Baseball Properties establish partnerships with many of the official partners of Minor League Baseball. These partnerships include working with uniform suppliers on the team uniforms and instituting marketing initiatives at their local levels. Through these opportunities the Mandalay teams are able to help these sponsors grow their brand.

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milb marketing opportunities

m il b m a r k e t i n g o p p o r t u n i t i e s

KRAFT SINGLES

FRISCO ROUGHRIDERS INTERSTATE BATTERIES SNOW DAY

KRAFT Singles teamed up with Minor League Baseball to take families out to the ballgame this summer. Through September 1, families enjoyed the “Tuesday Night Tickets” offer at Minor League Baseball parks nationwide including the Frisco RoughRiders, Scranton/Wilkes-Barre Yankees, Staten Island Yankees, Erie SeaWolves and Hagerstown Suns. All fans had to do was bring a KRAFT Singles package wrapper to the ballpark box office and buy one ticket to receive a second ticket for free. It was a great way to make a family outing a little more affordable.

The Frisco RoughRiders participated in the Interstate Batteries Snow Day promotion on July 30 at Dr Pepper Ballpark. For this event, Interstate Batteries brought snow to the ballpark to make the point that it’s just as important for fans to pay attention to the health of their car batteries in the summer as in the winter. This event featured an 8-foot snow tube run, a play area for snowball fights and snowman building, and an Interstate Batteries-branded jump house for kids. There was also a text-to-win program before and throughout the game for a chance to win one of 50 free batteries.

KRAFT Singles’ partnership with Minor League Baseball was part of the brand’s “Smiles Under a Single” campaign. This year-long effort delivered smiles – in the form of food and entertainment – that could be enjoyed for less than a single dollar. The KRAFT Singles partnership with Minor League Baseball was supported with television, print and radio advertisements across the country, as well as on the web at www.kraftsingles.com, which offered information on “Tuesday Night Tickets.”

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m il b c h a r i t i e s

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ALS ASSOCIATION For the third consecutive season, Mandalay teams worked with the ALS Association in their fight to strikeout Lou Gehrig’s Disease.

ALS IN DAYTON During the 2009 season, the Dayton Dragons raised awareness for the ALS Association through in-game PA announcements and video board graphics. In addition, PSA announcements were also used during televised Dragons games broadcasted throughout the Dayton region. ALS IN ERIE The SeaWolves entertainment staff (the Wolf Pack) passed out brochures and other information to fans entering the main gates for the game on July 12. Two SeaWolves players recited Lou Gehrig’s famous speech prior to the game. Then during the game, the SeaWolves raised awareness on ALS by running a promotional spot twice on the video board inside Jerry Uht Park. ALS IN SCRATON/WILKES-BARRE MiLB CHARITIES Mandalay teams continue to take part in supporting many charity organizations in association with the Minor League Baseball Charity Partner’s Program. These partnerships include providing local and regional exposure for the charities; expanding current relationships between the teams and local chapters, and to foster new relationships.

On August 28, the Yankees held a “Shirt Off Their Backs” jersey auction and a silent auction featuring game-used memorabilia. Players wore limited edition jerseys with an ALS patch that were auctioned off during the game. At the end of the game, winning bidders picked up their autographed jerseys outside the clubhouse doors. The event raised $7,500 with 100% of the proceeds going toward patient care and research. ALS IN STATEN ISLAND As one of the ALS Association’s leading chapters, the Greater New York Chapter plays a major role in promoting the mission of the ALS Association. The Greater New York Chapter hosted their annual Walk to Defeat ALS in Manhattan on May 16. The Staten Island Yankees staff and mascot were proud to participate in this great event, which hosted more than 1,200 participants and raised a total of more than $200,000.

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m il b c h a r i t i e s

GOING GREEN AND RECYCLING PROGRAMS

BIG BROTHERS/BIG SISTERS

In 2009, many of the Mandalay teams took part in “Going Green” programs including recycling efforts and community cleanups.

Each season the Dayton Dragons partner with the Big Brothers/Big Sisters of Montgomery County. One hundred Big Brothers/Big Sisters staff members, children and their mentors are able to experience all the fun and excitement of a Dragons game in person, along with complimentary food and drinks.

For the second year, the Staten Island Yankees were proud to partner with Eden II, a local school for children and adults with autism, for a recycling program that helps the environment. Eden II/ Genesis Programs provide people with autism specialized community-based programs and other opportunities, with the goal of enabling them to achieve the highest possible quality of life. The Dayton Dragons partnered with the Montgomery County Solid Waste District on several initiatives during the spring. One such event was the Great American Cleanup program. By the end of May, nearly 200 volunteers (including staff from the Dayton Dragons) completed cleanup projects to beautify Montgomery County. Montgomery County Solid Waste District also promoted the June 14 game at Fifth Third Field as Litter Free Day. The event was a special thank you and celebration of all of the cleanup volunteers’ accomplishments. Throughout the game, a table was set up with literature providing information on various community cleanup programs. A representative from the Montgomery County Solid Waste Services did an on-air interview promoting the event and their mascot, “Lucky the Ladybug,” threw out the first pitch. In addition, each Mandalay team has instituted a recycling program at their respective stadium. These efforts include the recycling of aluminum cans and plastic bottles after each game. Each front office has also started recycling paper products to help cut down on trash use.

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2009 ANNUAL REPORT FOR MiLB

In addition, the Dragons also donate passes to the Dragons Sponsor Kids Day, a free event open to family members of Dragons sponsors which features inflatable games and the opportunity to meet Dragons players and coaches. MRDD/SPECIAL OLYMPICS DAY AT THE PARK On August 12, the Dayton Dragons hosted a Day at the Park for close to 200 people from the Montgomery County MRDD (Mental Retardation and Developmental Disabilities), a local group focused on assisting adults and children with disabilities. A “mini camp” was set up at Fifth Third Field featuring inflatable games, a run-the-bases station, and other fun activities. Five Dragons players attended the event signing autographs and interacting with the campers. After the event was over, each person from the MRDD enjoyed a free Dragons game. In addition, groups were welcomed on the video board and announced over the PA system. Each person also received a custom Dragons/MRDD T-shirt. Plus, a representative from the MRDD threw out the ceremonial first pitch before the game.

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m il b c h a r i t i e s

c o m m u n i t y pa r t n e r s h i p s

NICK ADENHART MEMORIAL FUND The Hagerstown Suns gave back to the community in 2009 when the organization raised $3,413 for the Nick Adenhart Memorial Fund. The fund was created when the former Hagerstown native and Los Angeles Angels pitcher was tragically killed in a car accident in California on April 9. To raise proceeds for the fund, the Suns held a benefit drawing that featured autographed baseballs from a number of Major League players and current Suns players. For a minimum of $10, fans could purchase raffle tickets that corresponded to an autographed ball. STATEN ISLAND YANKEES NEW YORK-PENN LEAGUE COLLECTION The Staten Island Yankees participated in a league wide collection for a young boy who was injured during a game in Mahoning Valley. To date, the team has collected more than $5,000 in donations for 4-year-old Lucas Holko, who was hit in the head with a foul ball during a Scrappers game on September 2. NEW YORK-PENN LEAGUE CHARITABLE FOUNDATION Throughout the 2009 season the Staten Island Yankees have contributed more than $6,000 to the New York-Penn League Charitable Foundation. The New York-Penn League Charitable Foundation is dedicated to giving back to the communities that provide homes to the teams in the league. ED RANDALL’S BAT FOR THE CURE Throughout the 2009 season, each Mandalay team participated in Ed Randall’s Bat for the Cure. Bat for the Cure is an organization whose main purpose is to increase public awareness of prostate cancer and to educate people about cutting-edge techniques in treatment, prevention, and detection.

CINCINNATI REDS ROOKIE SUCCESS LEAGUE

Teams hosted Bat for the Cure Prostate Cancer Foundation volunteers on individual nights. During the pre-games, a PSA was played that introduced the foundation and their mission to the fans. Public address announcements were also read throughout the game to drive fans to the Bat for the Cure table on the concourse level. Additionally, players wore Bat for the Cure wristbands to show support for the foundation.

As the Reds Rookie Success League (RRSL) entered its seventh season this summer, a new franchise in Dayton was created – in partnership with the City of Dayton Recreation. In the months of July and August, a clinic was held two days a week in Dayton for more than 200 kids. Dragons players and coaches were on hand throughout these camps to teach the fundamentals of baseball. The campers were also invited to a Dragons game later in the season.

Mandalay teams hosted Ed Randall’s Bat for the Cure on the following dates:

Cincinnati was one of 16 pilot cities to conduct Major League Baseball’s newest venture, Jr. RBI. The mission of this program is to re-introduce, revive, and rebuild interest and participation in baseball and softball among underserved youth by driving home the values of life.

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• Erie SeaWolves on June 14 • Frisco RoughRiders on July 11 • Scranton/Wilkes-Barre Yankees on August 7

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• Staten Island Yankees on July 9 • Hagerstown Suns on August 1 • Dayton Dragons on August 13

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c o m m u n i t y pa r t n e r s h i p s

MIRACLE LEAGUE OF FRISCO The Miracle League is a national sports organization open to all special-needs children. The Frisco Miracle League currently offers several programs to kids ages 5-18. All children participate with a “buddy,” a volunteer from the community that makes sure the kids have a great experience. For a second year, the Frisco RoughRiders hosted a “RoughRiders Day” for the Miracle League. ‘Riders players, mascots, entertainment staff, and an on-field emcee participated in the event. Players and mascots signed autographs and took photos with the Miracle League teams. Following the event, the RoughRiders Foundation awarded a $1,000 grant to the Miracle League. MECA (MECA UNITED CEREBRAL PALSY) GAME

SPECIAL OLYMPICS SCRANTON/WILKES-BARRE YANKEES CHALLENGER LEAGUE On September 6, between games of a doubleheader, the SWB Yankees honored a very special Little League team with an on-field ceremony. The Yankees welcomed the Lackawanna County Challenger Division Little League Team who played in the Little League World Series in Williamsport. Challenger Division Little League is a baseball program for children living with physical and developmental disabilities, ages 5-20. This remarkable team, which plays their games at a South Scranton Little League field, was the first Little League team from Northeast Pennsylvania to ever play in Williamsport during the Little League World Series. In addition, the Lackawanna County Challenger Division was one of the first Challenger programs in the state of Pennsylvania and the entire country. The SWB Yankees provided 50 tickets for the Little Leaguers and their families to attend the game. They received a tremendous ovation from our fans as they paraded through the left field gate to the front of the Yankees dugout. Several members of the SWB Yankees came out of the dugout to sign autographs and pose for pictures with the team. Each year, the International League donates fines collected during the season to various charities in each member city. This year, Challenger Little League was designated by the SWB Yankees to receive a donation of $700.

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The Erie SeaWolves hosted a local group of children during a special pre-game event where children, along with members of the Erie SeaWolves, were able to play a baseball game at Jerry Uht Park. Each child interacted with the players on the field, while C.Wolf, the SeaWolves mascot, brought smiles to the children’s faces. CHALLENGER LEAGUE IN HAGERSTOWN This year the Hagerstown Suns also brought the first-ever Challenger Little League game to Municipal Stadium. The Challenger Little League is a baseball group for children living with disabilities who are unable to play in traditional Little League baseball with their peers. Suns players helped the children throw, and move around the bases in their wheelchairs. The children from the Challenger Little League were also introduced as the host team of the night and received autographs from Suns players.

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m i l b i n i t i at i v e s

m i l b i n i t i at i v e s

MiLB INITIATIVES   • Minor League Baseball University   • New Orleans Promotional Seminar (2009)   • Winter Meetings Mandalay Baseball Properties corporate and team executives attended league and industry meetings and seminars throughout 2009. Each team sent representatives to the 2008 and 2009 Baseball Winter Meetings held in Las Vegas and Indianapolis. Executives included team presidents, operations members, and Mandalay corporate executives. Marketing and sales managers also attended the Minor League Promotional Seminar in Austin, Texas and New Orleans, Louisiana to take part in the roundtable discussions and sharing of ideas during the three-day conference. Team executives including Kristen Rose from Scranton/Wilkes-Barre, Bob Flannery from Hagerstown, and Gary Mayse from Dayton attended Minor League Baseball University in St. Petersburg, Florida for training on the business functions of a Minor League Baseball team.

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2009 ANNUAL REPORT FOR MiLB

BAM / BIRCO Mandalay Baseball Properties has moved all six of their teams to the BAM format. In addition, members of the Mandalay staff are contributing to the future of BAM, including:   • Art Matin on the BAM/BIRCO Board   • Sean Coffman on the BAM / BIRCO Content Advisory Committee   • Leroy Kim on the BAM / BIRCO Technology Committee

SWBYANKEES com

SWBYANKEES com

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mbp executives and leadership

ART MATIN – DIRECTOR AND CHIEF EXECUTIVE OFFICER AND PRESIDENT Art Matin joined the board of directors of Mandalay Baseball Properties in 2007 and was appointed CEO in 2008. A former global business manager for IBM Corporation and senior executive of several technology companies, Matin brings more than two decades of wideranging business experience to MBP with an emphasis on customerfocused sales, marketing, and product development. Prior to joining MBP, Matin was CEO of TouchTunes, a leading provider of out-of-home interactive entertainment networks. In 2006, Matin was CEO of Softricity, a venture-backed software company acquired by Microsoft. He was also executive vice president of worldwide sales for Veritas, a data and storage management company with more than 5,000 employees and annual revenues of more than $2 billion. As president of McAfee, best known for its anti-virus software, he accounted for revenues of $750 million annually and substantially increased customer adoption and market share, especially in consumer segments. During his 20 years with IBM, Matin held a variety of management positions, including overseeing sales to large corporate customers in the Asia-Pacific region while based in Tokyo, as well as serving as general manager of IBM’s industrial sector in the Americas. ROBERT MURPHY – CHIEF OPERATING OFFICER Bob Murphy has been in sports management since 1995. He served as vice president of business operations for both the Las Vegas Thunder (IHL) and the Las Vegas Stars (PCL). Murphy was appointed president of the Dayton Dragons in February 1999. Under his leadership, the Dayton Dragons organization has set and surpassed numerous milestones, which include selling out all stadium seats before the first pitch every season since inception, breaking Single-A and Midwest League attendance records, welcoming the fourmillionth fan during the seventh season, and hosting the 2001 Midwest League All-Star Game.

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2009 ANNUAL REPORT FOR MiLB

mbp executives and leadership

LARRY FREEDMAN - EVP AND GENERAL COUNSEL Larry Freedman joined MBP in 2006 and is responsible for the direction and management of the organization’s legal affairs, as well as execution of its strategic, development, and expansion plans. Prior to joining MBP, Freedman held a number of executive management positions with companies ranging from privately held start-ups to publicly traded multinational Fortune 500 companies with operations in more than 100 countries. Most notably, Freedman was senior vice president and general counsel for PLATINUM Technology which was sold to Computer Associates International in 1999 for $3.6 billion, at the time the largest transaction in software industry history. In addition, he also served as executive vice president and general counsel of Divine interVentures, where he assisted in raising nearly $1 billion through both private and public offerings. Freedman also served as vice president and corporate counsel for Orbitz, the popular online travel site, and vice president of legal and administration and a member of the board of directors for G2 SwitchWorks, a developer of travel distribution technology—where he raised several rounds of venture capital from Texas Pacific Group, Norwest Venture Partners, and several major airlines. JIM BAILEY – CHIEF FINANCIAL OFFICER Since joining the organization in November 1997, Jim Bailey has been responsible for the financial administration of MBP, its subsidiaries and affiliates. His duties include the supervision of consolidated financial reporting, forecasting and budgeting, management of the accounting and finance staff, and the financial evaluation, planning and negotiation of strategic investments and acquisitions. He also handles MBP’s relationships with outside financial institutions and its auditors and tax accountants. Bailey began his business career in investment banking and corporate finance, most notably as a senior manager with Ernst & Young in Los Angeles. He became interested in the business of sports while serving as senior vice president of a company created to restructure the ownership of the Los Angeles Kings. There he played an important role in the sale of a portion of the King’s territorial rights to the Walt Disney Company, which resulted in the creation of the NHL’s Anaheim Ducks franchise. Bailey has also acted as a private financial consultant to a number of companies in the computer, telecommunications, retailing, and entertainment industries.

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mbp executives and leadership

mbp executives and leadership

RICH NEUMANN – PRESIDENT, BASEBALL DEVELOPMENT

BARRY GIBSON – EXECUTIVE VICE PRESIDENT OF TICKETING

Rich Neumann is responsible for MBP’s expansion efforts, specifically in markets where professional baseball franchises have been identified as candidates for acquisition or management contracts. Neumann is also responsible for conducting extensive due diligence with the ownership groups of these teams as well as engaging the appropriate government officials and private sector executives to negotiate new stadium development or renovation projects.

Barry Gibson joined MBP in early 2008 to oversee all ticket sales, ticket marketing and ticket operations for Mandalay’s teams. Prior to Mandalay, he was director of sales for the Indianapolis Motor Speedway, more than doubling group and season ticket sales for the track, while hiring and training its first full-time sales staff.

Neumann has more than a quarter-century of experience in the sports administration and facility management field with a special expertise in company startups, teambuilding and new business development. During his career, he has successfully negotiated millions of dollars in major category, national and regional corporate sponsorships; private suite and premium seating sales; and naming rights agreements. In addition, Neumann was also a principal in the ownership group of two professional sports franchises and the 16,000-seat arena in which they played. Neumann also consults with major corporations and non-profit entities in the areas of sports, entertainment and special event marketing and sponsorships sales. STEVE DELAY– EXECUTIVE VICE PRESIDENT & CHIEF MARKETING OFFICER Steve DeLay has been with Mandalay for more than nine years and has specialized in startups and turnarounds for the company and throughout his career. He was part of the launch operation with the Dayton Dragons and was also Mandalay’s point person for the takeover and turnaround of the Las Vegas 51s (sold in 2008), Scranton/Wilkes-Barre Yankees and Staten Island Yankees.

Over his 17-year career, Gibson has been in charge of ticket sales in Minor League Baseball with the Durham Bulls and Major League Baseball with the Detroit Tigers, where he was responsible for the ticket sales and marketing strategy for the opening of Comerica Ballpark. Gibson has also been vice president of sales for two teams in the NBA (Sacramento Kings and Atlanta Hawks). GARY MAYSE - EXECUTIVE VICE PRESIDENT, FACILITY OPERATIONS Gary Mayse joined the Dayton Dragons as vice president of stadium operations prior to the opening of Fifth Third Field in 2000. He was the team’s liaison with the stadium architect and general contractor in the design and construction phases of the Fifth Third Field project—which is perennially ranked as one of the Top 10 ballparks in Minor League Baseball. In his present role, Mayse oversees facility operations for all Mandalay teams including capital projects, renovations and upgrades, field maintenance, game-day operations and special events. He was instrumental in the design and construction of the new ballpark in Winston-Salem, North Carolina as well as overseeing multimillion dollar renovations and upgrades in Frisco and Staten Island. Mayse has more than 18 years of experience in stadium and facility operations having helped design and open three different Minor League Baseball stadiums.

DeLay’s most recent project was point person for Mandalay’s consulting agreement with the Winston-Salem Dash, opening in April 2010. Prior to his time with Mandalay, he was the vice president of sales for the Los Angeles Kings NHL franchise, helping develop the plans to open Staples Center. He was also director of group sales for the New Jersey Nets where he created group ticket programs that became the model of group sales in the NBA in the mid90’s. DeLay got his start in baseball helping the Cleveland Indians open Jacobs Field in 1994, working in both ticket sales and facility operations.

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mbp executives and leadership

mbp executives and leadership

JOHN DEETER – VICE PRESIDENT, FINANCE ERIC DEUTSCH – EXECUTIVE VICE PRESIDENT, ADMINISTRATION Eric Deutsch joined the organization in 1993, working with its Las Vegas franchise from 1993 to 1998. Deutsch then moved to the Dayton Dragons in 1999, where he has been with the Dragons from their inception and currently serves as the Dragons executive vice president, overseeing ticketing, sponsor services, administration, financial analysis, and suite-level services.

SHARI SHARKINS – VICE PRESIDENT OF ENTERTAINMENT Shari Sharkins is in her eigth year with MBP and oversees all aspects of game entertainment for its teams. Sharkins supervises mascot training, mascot design and development, on-field skits and activities, and entertainment staff training. She also oversees all video control room functions and in-park fan activities. Prior to stepping in to her corporate role, Sharkins was the director of entertainment for the Dayton Dragons for six years. She began her career in the entertainment industry as a professional dancer, with credits including Royal Caribbean Cruises, Kings Island Amusement Park, Europa Park Germany, Reno Hilton, Horizon Lake Tahoe and the feature film “Bob Roberts.” SEAN COFFMAN – VICE PRESIDENT OF CREATIVE SERVICES Sean brings more than a decade of award-winning marketing and advertising work to MBP. He oversees a staff of six full-time employees in the organization’s creative services department.

John Deeter joined MBP in 1998 with Big Eight accounting and significant corporate experience. His responsibilities include consolidations, budgeting and forecasting, interfacing with the company’s auditors, and coordination of the monthly close. Deeter has been instrumental in the development of budgeting and reporting systems for MBP, its subsidiaries and affiliates. Prior to joining the organization, Deeter served with the Big Eight accounting firm of Deloitte Haskins & Sells in its Los Angeles audit department. Deeter also worked at Litton Industries, a major defense contractor, for ten years. There he was the manager of financial planning and control for a $1.7 billion air defense program for the Kingdomof Saudi Arabia, where he resided for three years. Upon returning to the United States, he became manager of financial control at a major Litton electronics division. After leaving the defense industry, Deeter went to a venture capital-backed startup company, before joining MBP. BRUCE JAVITZ – VICE PRESIDENT, ACCOUNTING / CONTROLLER Bruce Javitz is the controller of MBP, responsible for the day-to-day accounting functions of all teams within the organization. During the time, Javitz has been with MBP, he has helped with the accounting transition of new teams in Frisco, Hagerstown, Erie, Staten Island, and Scranton/Wilkes-Barre. In addition, Javitz was responsible for the transition of all accounting functions for the organization to the Los Angeles office. Prior to joining MBP, Javitz had several jobs in the sports industry, including controller of the Long Beach Ice Dogs (IHL) and assistant controller of the Los Angeles Clippers (NBA). Javitz has also worked in the entertainment industry with stints at Warner Bros. and The Am.

He has served as director and producer for a number of design, multimedia, and video projects for The American Screenwriters Association, Iams Pet Foods, LexisNexis, Procter & Gamble, Toys ‘R Us, and other national and regional brands.

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MANDALAY BASEBALL PROPERTIES Dayton Office | Fifth Third Field 220 North Patterson Blvd | Dayton, OH 45402 (937) 228-2287 | dragons @daytondragons.com

Los Angeles Office 4751 Wilshire Blvd | Los Angeles, CA 90010 (323) 549-4300

New York Office 199 Water Street, 20th Floor | New York, NY 10038 (212) 847-8900

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2009 MiLB Annual Report  

2009 MiLB Annual Report

2009 MiLB Annual Report  

2009 MiLB Annual Report

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