Welcome to Big Cat! Team Members: Christian, Michael & Luke
Mission Goal To enrich the Big Cat experience Ñ Endorse the loving relationship between the facility’s employees with the animals Ñ Educate the visitors about the animals natural instincts and nature Ñ
Average Big Cat Consumer Ó Ó Ó Ó
Animal lovers Supporters of Big Cat Families with children Foreigners and Tourists
Intercoms Develop recorded information boxes around each animal’s cage Ñ Entices customer’s interest in a new experience Ñ Build a further understanding and connection between the animals and customers Ñ
Give brief summaries of each animal’s identity as an individual ﬁrst than an animal Ñ The animal’s name, personality, and quirky characteristics that stand out Ñ Where they originally from and how they got to Big Cat Ñ Express them as family members Ñ
Who Are They?
Introduce interesting facts among the species that animal Ñ Keep them brief and diﬀerent for each box as to avoid repeating same information Ñ Biological facts such as their natural habitat, diet, skill,
Intercoms may be stolen
It may disturb animals
Intercoms may be ignored
Chamberlain Intercom Ñ $50 to $70 Ñ Roughly $250 to $350 in Total Ñ
² SVAT VIS300-‐‑7M2 Video Intercom System ² $200 to $300 ² Roughly $1,000 to $1,500 in Total
Alternative Ideas ² Eye Candy A\ractions ² Touring with the Big Cat Van nationwide ² Notable Mascot ² Children Book ² Expanded Merchandising ² Advertisement at Grocery Stores
How This Will Help Educates customers about the animals at Big Cat speciﬁcally Ñ Educates customers on the animals’ natural instincts and habitat Ñ Bring awareness to Big Cat’s mission and history, but more importantly… Ñ
Enrich The Experience!
Thank You For Your Time!