Demographic Profile: 92101 Who lives downtown? Age range: • 65 and older: 31percent • 50 to 64: 25 percent • 35 to 49: 25 percent • 18-34: 18 percent
Martial status: • Single: 39 percent • Married: 29 percent • Separated/divorced: 16 precent
Children:
Developers group surveys residents of downtown San Diego Results of the 2006 survey suggest onefourth of downtown residents, both renters and homeowners, are age 35 to 49 and another quarter are age 50 to 64 while the rest are youngsters (18 percent are 18-34) and seniors (31 percent are older than 65). The study shows that about approximately one in ten downtown residents has children living with them. Twothirds hold college or post graduate degrees. Most residents still drive to work and more than half are white and about half reported a family income toping $50,000 annual income. The survey was commissioned by the Downtown Residential Marketing Alliance, a group of 18 builders, shopping center giant Westfield Corp., the cities downtown redevelopment arm. The redevelopment board paid $20,000 of the surveys $45,000 cost. The fact finding mission was to determine out who is buying downtown and why.
• None: 51 percent • Children, but not living in the home: 36 percent • Children living in the home: 10 percent
Family annual income: • $50,000 to $200,000: 43 percent • Less than $50,000: 33 percent
Race: • White: 80 percent • Black: 4 percent • Hispanic: 4 percent • Asian: 1 percent • American Indian: 1 percent
Education: • College degree: 37 percent • High school graduate/some college/ other schooling: 34 percent • Postgraduate school: 30 percent
Work status: • Employed full-time: 53 percent • Retired: 32 percent • Employed part-time: 4 percent • Student: 2 percent • Homemaker: 2 percent
Commute to work: • Drive to work: 34 percent • Work at home or homemaker: 34 percent • Walk: 15 percent • Bus: 3 percent (Note: Percentages do not add up to 100 percent because not all categories are listed.) Source: Downtown Residential Marketing Alliance Survey
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The San Diego Downtown News • Circulation 22,000 • Publishes monthy C O MB IN E D ME D IA K IT & F LY E R S 2011