More on Marketing for Solo Practitioners & Small Firms Hear what others in our profession and beyond are saying about marketing for small firms and solo practitioners. From "Seven Ways to Optimize Your Law Firm’s Website" via Attorney at Work
From "Does It Have To Be About Marketing?" via Above the Law
Mapping out your website and putting a plan in place for adding high-quality content is key to building your online presence. Plan out the content, including main pages, practice area pages and FAQ pages.”
‘Blogging forced me to stay on top of the latest issues and became a conversation starter with other lawyers, existing clients and referral sources,’ said [Rich] Vetstein, author on The Massachusetts Real Estate Blog, who found those early introductions usually started with, ‘Hey you’re that blog guy!’”
https://www.attorneyatwork.com/7-ways-optimize-law-firm-website/
https://abovethelaw.com/2015/05/does-it-have-to-be-about-marketing/
From "Attract and Retain Clients Using E-mail Marketing by Elise Holtzman" via GP Solo Magazine ... because it’s easier and less expensive to do work for a client you have already served, it’s also critical that you maintain ongoing relationships with your existing and past clients so that, when the time comes for them to hire a lawyer again, you are the obvious choice. E-mail marketing allows you to do both.” https://www.americanbar.org/groups/gpsolo/publications/gp_solo/2016/novemberdecember/attract_and_retain_clients_using_email_marketing.html
From “Practicing Parents: Solo Practitioners on Managing Your Practice and Pregnancy” via San Diego Lawyer As a solo, you can never really check out entirely. So, it's a matter of prioritizing your time and deciding how much time each day during your leave you will dedicate to clients and sticking to that boundary.” https://www.sdcba.org/SDLpracticingparents
From "Authenticity as a Social Media Marketing Strategy" via Lawyerist Embracing your authenticity as a marketing strategy means letting the world see you for the human that you are. In marketing and branding, let the real you shine through." https://lawyerist.com/authenticity-social-media-marketing-strategy/
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