The South Dakota Cattleman | Summer 2022

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South Dakota


The official Publication of the South Dakota Cattlemen’s Association



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Calendar of Events July 19-20: Feeder Council Feedlot Tour

South Dakota Summer Spotlight ����������������������������������� 7

July 25-28: NCBA Summer Business Meeting, Reno, NV

The Next Generation of Agriculturalists ���������������������� 15

July 27-31: South Dakota Summer Spotlight, Huron

SDSU Extension ������������������������������������������������������������������ 22

August 9: South Dakota Leopold Conservation Award Winner Tour, Veblen

The Williams Family���������������������������������������������������������� 12 Who is in Control at the NCBA? ������������������������������������� 21 United States Senator John Thune��������������������������������� 24

In Every Issue

August 16-18: Dakota Fest

Western Perspective ����������������������������������������������������������� 2

September 1-5: SD State Fair

From the Cattle Pen ����������������������������������������������������������� 4

Advertising Opportunities The South Dakota Cattleman is published six times a year and sent to SDCA members including beef producers, beef industry supporters, property owners, allied industry partners as well as state and local government officials with a circulation of 1,000. Advertising deadline is the 5th of the month prior to publication.

The Cattleman's Outlook�������������������������������������������������� 3 SDCA Working For You ����������������������������������������������������� 10 Your Beef Checkoff Dollars at Work������������������������������ 18 NCBA Membership Form ������������������������������������������������ 25 SDCA Membership Form ������������������������������������������������� 27

Association & Industry News SDCA Apparel ���������������������������������������������������������������������� 5 Beef Booth Ticket Order Information�������������������������� 5 Leopold Conservation Award Winner Tour ��������������� 8 SDCA Photo Contest ���������������������������������������������������������� 9 South Dakota Cattlemen's Foundation ������������������������� 16 SDCA Feeder Council Feedlot Tour ������������������������������ 17 Lorrin Naasz SDCA Introduction����������������������������������� 28

The SDCA newsletter, The Cattle Guard- is emailed to all SDCA members every week. The Cattle Guard contains updates and news from SDCA, Industry Partners, and NCBA.

Follow us on our social media platforms to stay informed of the latest SDCA news, events, and information.

South Dakota Cattlemen's Association



The Western Perspective Eric Jennings, SDCA President

I am sure to Michael Bloomberg pasture management is pretty easy. The grass grows, you turn your cows out, and when the grass is gone you move your cows off. Of course, beef producers know there is far more to proper pasture management than that. Good grass managers promote the healthy diversity of native species, allowing them an opportunity to grow without grazing pressure for a time during the growing season. We continue learning more about how our grass management practices influence the health of the soil and in turn how the health of the soil affects the grass production. In short, we’ve learned we need to look below the surface to be productive above the surface. We need grass to feed the cows, but we also need to manage grass properly to feed the soil and promote deep rooted plant species. I see some similarities between range management and the issues affecting the cattle business as a whole. The market disruptions and price disparities have captured our industry’s attention, and rightfully so. Without good market conditions we can’t survive, just like cows can’t survive if there is no grass to eat. There are also many issues just below the surface that are important to the ability for our cattle operations to survive. One of the reasons I choose to belong to the South Dakota Cattlemen’s Association (SDCA) is because the SDCA takes a holistic view of our industry and doesn’t focus only on a few headline grabbing issues. I am sure you notice this as you read the weekly newsletter or bimonthly magazine. We deal with issues concerning private property rights, animal identification, greenhouse gas emission regulations, tax issues, environmental concerns, and the list goes on. We work on these “below the surface” issues while being mindful of the more noticeable issues of markets and packing capacity. The SDCA has been going through some changes and updates over the last year. Some of these changes are above the surface. The magazine has a new look, publisher, and we have an updated logo/color scheme. Some below the surface changes are less noticeable. We have a new database software package that allows us to provide better and more efficient contact with membership. When fully implemented, it will provide more transparency to the membership list and current financial information to the board of directors. The SDCA staff has been doing a great job of researching new technology and finding professional services that more effectively and efficiently meet our needs, all with the long term health of the SDCA in mind. Just like having a good soil structure and healthy biological community below the surface promotes productive forage growth, having efficient and accurate operating systems at the office will allow the SDCA to deliver the advocacy and communication you expect.


In our newly created officer position, Vice President of Membership, Craig Bieber has brought some new energy and ideas to membership recruitment. The SDCA hosted a social at the Prime Time Gala to increase our exposure and we will be hosting regional meetings to engage with our current members and recruit new members. Recruitment isn’t just up to the leadership and staff though, just like the soil bacteria multiply and grow under good management, so should you as fellow members work to multiply and grow our membership (yes, I went there again). We can provide the tools and atmosphere for recruitment, but with your involvement it will be far more productive. Even well managed and productive pastures can be improved. In my travels I often hear from state and national leaders that the SDCA is very respected and looked to for good, honest information. The changes we are making are not because SDCA is in trouble, rather acknowledgment that there is always room for improvement. The members of the SDCA are as important as the biological activity in soil (yes, I went there). With an active and diverse membership, the SDCA can continue to grow and be more productive. While increased membership provides more revenue, it also gives us diversity of opinions and contributions to good policy making and a larger voice for advocacy. Our affiliate and regional structure has tremendous potential to be involved locally with the state office acting in a supportive manner. All it takes for an affiliate to be successful is involvement from its members; planning and attending meetings takes a little time, but they can also be fun and educational. We have some other ways to be involved in SDCA coming up. The Feeder Council is hosting a feedlot tour in July and the SDCA will again be operating beef booths at Dakotafest and the SD State Fair. Whether you operate a feedlot or not, the tour will be a great opportunity to learn about the feeding enterprise and enjoy fellowship with other members. The beef booths generate important income for the SDCA and are an untapped opportunity for outreach. I admit it didn’t sound like much fun to go work at one, but I was pleasantly surprised at how much I enjoyed it. The camaraderie and change of pace was a welcome diversion to my summertime tasks. Being mindful of what is below the surface contributes to the success of both forage production and association productivity. It takes many biologicals, whether they are organisms in soil or members in associations to make it happen. Whichever you are, be active.

Summer 2022

SDCA Leadership Officers Eric Jennings, President Warren Symens, Vice President Carl Sanders, Secretary/Treasurer Craig Bieber, VP of Membership Steve Ollerich, Past President

Regional Representatives Jay Jones, Northern Region Sal Roseland, Northern Region Drew Edleman, Northeast Region Nick Wilkinson, Northeast Region Cory Eich, Southeast Region Austin Havlik, Southeast Region Casey Heenan, Southern Region Kory Bierle, Southern Region Britton Blair, Western Region Devin Stephens, Western Region

Council Members John Reisch, Cattle Feeder Council Jared Knock, Cow-Calf Council Emily Peterson, Young Cattlemen Council

SDCA Staff Taya Runyan Executive Director Lorrin Naasz Director of Communications & Outreach For contact information see The South Dakota Cattleman

The Cattleman's Outlook

Craig Bieber, SDCA Vice President of Membership As I’m sure all of you know from your own operations, we’ve entered an extremely busy time of the year. Our inaugural membership drive event at the South Dakota Cattlemen’s Gala has passed and that means we will be having regional meetings in the coming months. These meetings will be an excellent opportunity for members to bring forward concerns or ideas that contribute to our conversations about the Farm Bill. This will shape agriculture programs in our country for many years to come, and it is worth your time to think about and communicate your thoughts on this policy. I know it’s not always easy to add one more thing to your calendar, but these meetings will offer valuable discussion on something that will affect each of us in one or another. We are subject to the guidelines of government programs after they are established, but now is the time to speak up and contribute to shaping those rules before they are implemented. The development of policy through SDCA has an impact on us all. Not to mention this Farm Bill could make or break the success of future generations in ag, making it that much more significant. In our own business, Peggy and I have just started to work on a formal estate plan to transfer our operation to our daughter, Kristin, and son-in-law, Jake. If I’m being completely honest, this is not work I relish. It’s much more tedious and difficult than many of the things we do day to day, but I know that it’s important work to be done – especially if I want Bieber Red Angus to continue to be successful in the future. Trust me when I say I would much rather pile manure or pick rocks, but I have made a commitment to our next generation that we will move down the road on transitioning and develop a plan for their future as well as our own. My own father, Ron, had the foresight to do this transition planning, and for me as a young partner, it was never accomplished fast enough. Looking back now I can see that he was doing the really hard work that was necessary to make my future a success. I am now in a position to realize the delicate dance between addressing the needs of the next generation, and continuing to run a profitable business. As Peggy and I find the balance in our current situation, there’s one thing I understand more than ever, it’s that the decisions we make today will affect the outcomes of tomorrow. That rings true for both our personal business and also for SDCA and the policy we influence. Don’t wait until it’s too late to think ahead and make a plan. I look forward to hearing from you at our upcoming regional meetings about the Farm Bill and your thoughts on improving your SDCA membership.

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From the Cattle Pen

Warren Symens, SDCA Vice President The earliest thing I can remember wanting to be is an astronaut. I would guess that was around the second grade. It wasn’t too many years later that I decided farming was where I pictured my future. It started with a few orphan bottle calves, then dad brought me along to the sale barn to buy feeders and grabbed a few light calves for me to raise out in the shed for myself. As I grew up and entered high school, I had a few registered cows of my own and noticed that having a family worked well with this way of life. After a brief flirtation with entering the house building business, I figured out that a cow herd and family was all I really wanted. Looking back now, it occurs to me that I was that “next generation” that a lot of us in this business talk about today. After I returned home from South Dakota State University, I was determined to own as many cows on as many acres of grass as I could get my hands on. The operation expanded as did the family. Long hours of work, soon turned into hours of being up at night feeding babies, then came feedlot expansion. We decided the permitting process was a good opportunity to feed more cattle, something I was definitely in favor of and what I thought I wanted to pursue. However, I think something was missing in my thought process. I was focusing on the ”right now,” instead of what my wants and needs may turn into someday. Fast forward 13 years, I was talking to a neighbor recently about getting the crop in amidst yet another record wet spring here (I realize this isn’t common and hope and pray that those reading this that need the moisture get it). The conversation turned to the fact that we’d both planted quite a few trees this year. It’s something I wish I’d done when I got home from college, but I didn’t know what I didn’t know back then. He commented that he was lacking the motivation he needed to get out and take care of the trees after the difficult spring. I told him the only thing I felt motivated for right now was the future. I don’t remember at 25 years old ever thinking about what I may want at 65, but I do now and it’s what keeps me going. While I still advise those 20 years younger than me to put their ideas and dreams into action now while they have the energy and ambition, I believe that dreams and ambition are about the future, not the present. As I’ve grown older, I’ve begun to have an eye on what I want to be doing 20 years from now. Twenty years ago when I looked forward, I didn’t


see change. I thought as long as I worked hard, that would be all it took to be content. Twenty years from now, I want to look out my window and see life, not just work. That’s the reason for the trees, and grass, and the slowing down a little. To clarify, I realize it was the hard work and expansion that made all of this thought for the future possible, but many of the things I’m doing today are things I wish I’d been thoughtful enough to do 20 years ago, along with the hard work and expansion. My favorite class in college was Wholistic Ranch Management with then professor, now SDSU President Barry Dunn. I’m starting to understand it now even more than I thought I did then. For example, when I talk about cows with other cattle folks, I list three things that outline my process: grow a product that’s in demand; do it in a way that’s financially sustainable; be able to stand to look at what I see when I walk out the door every morning. Looking back, that class was about expanding that outline beyond the cow herd. My hope is that the shifts being made now not only allow me to enjoy the rest of my life here, but that the hard work and decisions I made starting out, along with those shifts, have built a sustainable future here for whomever comes after me. That future should include more than just seeing hard work outside the family room window; it should look like a life for a farm family that sees opportunity in both hard work and ambition for ideas and dreams for their future.

Auxiliary Update The South Dakota Cattlemen’s Auxiliary meeting was held on Monday, June 6, 2022 in Brookings. New officers are: Kelsey Geraets - President 2022-2023, SDBIC representative 2022-2025 Laurie Johnson - Treasurer 2022-2023 Aimee Sitter - Secretary 2022-2023

Summer 2022

Represent the South Dakota Cattlemen’s Association with the new SDCA swag!

New Products New Colors New Styles Order on

Beef Booth Ticket Order Form Company: Contact Person: Mailing Address: (Billing Address) City, State, Zip: Phone Number: E-Mail: Credit Card Number: [ ]

[ ]

[ ]

[ ]

Exp. Date:

Pre-Pay ($10.00/ticket) Enclose payment Post-Pay ($11.00/ticket) Billed after event QTY

EVENT DakotaFest orders due by July 28 South Dakota State Fair orders due by August 11



All checks payable to: South Dakota Cattlemen’s Association Mail: PO Box 1258, Pierre, SD 57501 E-Mail: Tickets can be ordered online at Questions? Call the office at 605-945-2333 The South Dakota Cattleman


Allied Industry Members Prime Members

Corporate Members

Choice Members

Select Members Agtegra Cooperative

Dakota Ethanol, LLC

Central Farmers Cooperative

Nutrient Advisors


Standard Members Aaladin Cleaning-Revier Pressure

Fore-Most Inc.

SD Trucking Association


Great Western Bank Agri-Business

Steele Financial Services, LLC

Creative Ag Production Solutions, LLC

Millborn Seeds

The Nature Conservancy

Diesel Machinery, Inc

Renner Corner Locker

Walsh Trading

First Fidelity Bank

Rock Veterinary Clinic

White Insurance P&C Inc.

Supporting Members 3D Security, Inc.

Ed's Produce

Moly Manufacturing LLC / SILENCER

Animal Clinic, Ltd. - Winner

Farmers & Merchants State Bank

Montrose Veterinary Clinic

Bankwest, Inc. - Pierre

First Interstate Bank-Hot Springs


Blindert Insurance

First National Bank - Ft. Pierre

Rivers Edge Bank

Bryant State Bank

Huron Veterinary Hospital

Sioux International

C-Lock, Inc.

Kingbrook Rural Water System, Inc.

Sioux Nation, LLC

Cattlecents Consulting, Inc.

Lilace Lane Media

Statewide Ag Insurance - Winner

Chase Consulting

Lindskov Implement-Mobridge

Stockwell Engineers

Deer Equipment

Liphatech (Rozol)

Twin Lakes Animal Clinic

De Smet Veterinary Service

Lyle Signs Inc

US Premium Beef

De-Tye Vet Supply, Inc.

Midwest PMS

Y-Tex Corporation

Allied Industry Membership form available online at 6

Summer 2022

South Dakota Summer Spotlight

The South Dakota Summer Spotlight Show was started in 1998 by the South Dakota Beef Breeds Council. It was billed as an event meant to bring all registered beef breeds together and host one summer preview show. It gave families who had more than one breed the opportunity to be more active and exhibit in each association’s show. The objective of the Summer Spotlight Show is to educate South Dakota youth of agriculture and teach them many life skills. South Dakota residents, 4-H members, and FFA members compete with livestock projects under nationally renowned judges. Often these animals are the result of the exhibitor’s own breeding program - built from the ground up. Industry leaders and supporters of South Dakota agriculture are often present, giving youth the opportunity to interact with fluent communicators and advocates for the agriculture industry. Additionally, awards are given during the event for showmanship, livestock judging, and general livestock knowledge as well as secondary education scholarships awarded in each species. The 2022 Summer Spotlight will be held in Huron, South Dakota -- July 27-31, 2022 at the South Dakota State Fairgrounds. Beef cattle, goats, sheep, and swine will all be exhibited in 2022. The South Dakota Cattleman


2022 South Dakota Leopold Conservation Award Winner Tour Neil & Muriel Bien and Family Tuesday, August 9, 2022 - Veblen, SD Guest Speaker: SDSU President, Barry Dunn For more information contact Judge Jessop

First Dakota National Bank, South Dakota Department of Agriculture and Natural Resources, South Dakota Farm Bureau Federation, South Dakota Game, Fish & Parks, SDSU-College of Agricultural, Food And Environmental Sciences, USDANatural Resources Conservation Service, Audubon Dakota, Bad River Ranches, Belle Fourche River Watershed Partnership, Blair Brothers Angus Ranch, Cammack Ranch, Daybreak Ranch, Ducks Unlimited (SD), Jim & Karen Kopriva, McDonald's, Millborn Seeds, North Central SARE - Sustainable Agriculture Research & Education, Professional Alliance, South Dakota Agricultural Land Trust, South Dakota’s Conservation Districts, South Dakota Grassland Coalition, South Dakota Pheasants Forever, South Dakota Soil Health Coalition, South Dakota Soybean Association, The Nature Conservancy, Todd Mortenson Family, US Fish and Wildlife Service - Partners for Fish and Wildlife, Wagner Land & Livestock


Summer 2022

The South Dakota Cattleman


SDCA Working for You Taya Runyan, SDCA Executive Director I haven’t always been a fan of change, it’s something I have had to work hard to embrace. Consistency and routine are easy, comfortable, and reliable… until they aren’t. Over the years and with a lot of practice I’ve learned to value continual improvement and with that often comes change. Not to be mistaken for change simply for the sake of change, continual improvement is a mindset that allows individuals and organizations to function effectively and at a higher level for a longer period. Recognizing what is good today might not be good enough for tomorrow, allows for incremental improvement rather than waiting for a process or policy to reach a place beyond repair.

the benefits our organizations offered. New members and those who renewed their membership at the event were entered to win a $50 Cabela’s gift card. They were also entered to win the membership drive grand prize- a table for 8 to the 2023 Prime Time Gala. New and renewing members will be entered through December 1, 2022. The winner will be announced at the SDCA Best of Beef Banquet on December 13th. Also new this year, the SDCA has partnered with Zoetis for an exciting member benefit. New members and renewing members receive a coupon code to redeem a FREE softshell jacket from our SDCA merch store. Thank you Zoetis!

With that in mind the staff has been diligent to review operations to determine what has worked in the past, what is working now, what is no longer working in today’s ever-changing world of technology and shifting consumer expectations. Here are a few of the changes that are taking place at SDCA that we think will help put the organization in a good place now, but with the flexibility to evolve and improve as the needs of members changes over time.

FARM BILL 2023 Region VII held a listening session with USDA on June 2, 2022 where many livestock risk management tools were discussed in regard to the new Farm Bill. Locally the SDCA attended several Farm Bill roundtables, in June the SDCA and other industry representatives met with Representative Johnson along with special guest House Ag ranking member Thompson. In conjunction with the Governor’s Ag Summit, a Farm Bill discussion was held with Senator Rounds’ staff. Senator Thune has expressed interest in a Farm Bill roundtable with the livestock industry, and a west river meeting will take place later in the summer.

SUMMER BOARD OF DIRECTORS MEETING The SDCA Board of Directors held its summer board of directors meeting on Saturday June 18 in Sioux Falls. In addition to regular business, the Board welcomed special guests NCBA President Elect Todd Wilkinson and Galle Waletich, NCBA Membership Services Manager to give an NCBA update, and Jake Harms for a workshop on networking. NEW WEBSITE The new website is launching this month, and not only is it incorporating a new look seen throughout our print and digital materials, it is functionally improved to be linked to our member database providing real time updates to membership information. Members will have the ability to log in to see their membership status, expiration date, make changes to their contact information, and find important member only tools and resources. The new site will also have some new features such as the member sales page, this is a public page where SDCA producer members can advertise their cattle sales, FREE of charge! We have also updated the Beef Directory where our members can continue to list their direct market beef sales. We are excited to promote these member benefits that directly connect our member producers with other producers and customers. MEMBERSHIP The 2022 Membership Drive kicked off at the Prime Time Gala/ Pre- Gala Social where NCBA and the SDCA partnered to host a social to share more about


Later in July we will participate in the NCBA Summer Policy meeting where Farm Bill policy will be discussed. Please share any feedback you have with the SDCA Board of Directors or staff as it helps them have meaningful conversations with our elected officials and industry partners. POLICY COMMITTEE Are you ready to take your industry leadership to the next level? The NCBA Policy Committee Chairs and Vice Chair nominations will open immediately following the Summer Business Meeting in July and close at the end of August. If you are interested in one of these two-year leadership positions please reach out to the SDCA office at or NCBA at BEEF BOOTH FUNDRAISERS The SDCA Beef Booth fundraisers will be taking place at Dakotafest, August 16-18 in Mitchell, and at the South Dakota State Fair in Huron, September 1-5. Meal tickets are available for sale now! Order online at or contact the SDCA office for an order form. The success of these events depends on our volunteers. Local Affiliates, service clubs, and other organizations are encouraged to sign up to volunteer to work a shift at one of the Beef Booths. Find a link to our sign-up genius on the website.

Summer 2022

SEC RULES The SDCA submitted their own comments to the SEC as well as joining the National Cattlemen’s Beef Association in submitting comments on the Securities and Exchange Commission’s (SEC) greenhouse gas disclosure rule. The rule would require publicly traded companies to disclose greenhouse gas emissions from their entire supply chain. For large companies like retailers, packers, and restaurants, this rule could force cattle producers to calculate their farm or ranch-level emissions, while exposing them to legal liability. The comments call for the SEC to limit this vastly overreaching rule. A grass roots letter campaign also generated comments from producers across the nation including 17 from South Dakota producers. WOTUS ROUNDTABLES Cattle producers voiced their concerns with the Environmental Protection Agency’s (EPA) and Army Corps of Engineers’ ongoing WOTUS rulemaking attempt at a roundtable organized by the Kansas Livestock Association (KLA) in June. This roundtable was one of 10 accepted by the EPA and Army Corps. In July 2021, the EPA announced that rather than facilitate public engagement—the typical course of action for major rulemakings—the agency would instead ask private organizations to entirely plan and propose a roundtable with representatives from agriculture, conservation groups, developers, water and wastewater managers, industry, Tribal leadership,

environmental justice groups, and state and local governments. KLA went through the arduous process of planning a roundtable to ensure that the voices of cattle producers were heard and included other states in the region in the planning process. The SDCA attended several planning sessions and submitted potential participants for the roundtable. While these events took place after the official comment period closed, and while the Supreme Court case on WOTUS remains pending, it still provided continued dialogue between producers and regulators. OCEAN SHIPPING REFORM ACT As American import levels continue to rise at record levels, the ports and workforce are unable to process all the cargo. This congestion at the ports, along with ocean carriers increasing their prices drastically, resulted in an estimated $25 billion loss in agricultural exports for farmers and ranchers and ultimately cost all Americans through higher prices. Thank you to South Dakota’s very own, Senator John Thune and Representative Dusty Johnson, who led the charge to address these challenges through the Ocean Shipping Reform Act which was signed by President Biden in June. FMCSA- HOURS OR SERVICE The Federal Motor Carrier Safety Administration announced another extension of the Hours-of-Service Emergency Declaration through August 31, 2022.

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The Williams Family

Building a legacy from the ground Up


Summer 2022


ear Letcher, South Dakota you will find TW Angus, founded and operated by SDCA members Tate and Calli Williams. A registered seedstock operation, they raise purebred Angus bulls to sell each spring and have recently expanded their direct to consumer beef sales of “TW ANGUS BEEF.” Cattle have always been a part of their story. Calli grew up on a cattle ranch and says “I knew cattle would be a part of my life, whether that was through my career or personal life. I feel fortunate to have both!” She met Tate at the South Dakota State Fair in the Open Class Beef Barn where he convinced her to show one of his heifers for him. Now they are raising their two young sons Jack and Tommy on the ranch they built together. According to Williams “[t]here is no better feeling than to see a healthy calf crop, and to have our two boys tag along with us as we do chores.”

exhibited an Angus bull and heifer at the Black Hills Stock Show and held our first online bull sale. We are trying to utilize social media and print advertising, as well as consigning to show / sales to expand our customer base. To promote the beef shares and beef bundles we have available, we are utilizing social media and local farmers markets. We also believe being involved with associations like the South Dakota Cattlemen’s and our local affiliate, the Davison-Hanson Cattlemen’s Association, is a great way to meet other ranchers and cattle buyers.”

Even as they are just starting out, they are thinking of the future. Their goal is to expand their herd and create something that they will be able to pass on to Jack and Tommy. They also share their story with other next generation farmers and ranchers just starting out. Their best advice, “[t]here will be times when you want to quit, as it feels like everything is working against you, but it’s important to push forward. Share your concerns with Calli and Tate, who are considered millennial ranchers, other ranchers, learn from their experiences, take their built TW Angus from the ground up although they advice. Don’t be afraid to ask for help. We also think were far from alone. They are fortunate to have helping it’s important for the next generation to build a strong hands from both of their parents when needed and the relationship with their veterinarian, nutritionist, and relationships and friendships forged early on gave them banker.” Being open to new ideas and change has helped the reputation and business savvy required run their them succeed. Tate stresses to other new producers, “don’t own successful business. Tate purchased his first few be afraid of diversifying. We first started out selling bulls cows while in high school. Tate grew up on via private treaty in the spring, and marketing Lake Mitchell, and his good friends let our calves each fall at Mitchell Livestock. him keep his cows at their place not Just four years ago we began selling beef far from there. Tate would help the shares (1-2 steers a year) and are now family with chores, working on sale “[t]here is no better feeling selling 10+ head per year and based on cattle, and traveling to shows. As Tate’s the consumer demand, this part of our than to see a healthy calf herd grew, he moved his cows to a business will continue to expand.” crop, and to have our two nearby ranch. He assisted the ranches during calving season, gained handsThe Williams feel fortunate to have boys tag along with us as on experience, and expanded his been able to purchase an acreage. As we do chores.” cow herd. He was also able to consign they continue to expand their herd, bulls to their spring production sale. they strive to improve and evolve year In 2015, Tate and Calli were able to after year. When they purchased their purchase an acreage from family friends acreage, a large portion of the ground was in who were selling their acreage and moving to town. This a 15 year CRP contract. In order to have some grass / space gave Tate and Calli the opportunity to have their whole to turn our pairs out on after calving season, they bought herd in one place, and start focusing on their herd health, 10 acres out of the CRP program. They raised young genetics, and goals for the future of TW ANGUS. Like pheasants and leased the hunting rights to a local hunting many millennial ranchers, they also balance careers off lodge. “We have enjoyed hosting hunters each fall,” says the ranch. In addition to being Genex Representatives, Tate. We are now two years away from being able to Tate works full time for his family’s business, Williams convert the CRP ground to pasture to utilize for our cattle Masonry and Calli works full time as a Livestock Field and will continue to evaluate what is next. Representative for the Wyoming Livestock Roundup. The Williams family continues to tell their story and ‘There are four main challenges we face as Millennial inspire other young ranchers. They are also involved Ranchers, that Tate and I talk about fairly often” says in their local communities and state organizations. Calli. “The daily challenges are something all ranchers Calli serves as the President of the Davison-Hanson are facing right now, the input costs for raising cattle Cattlemen’s Association and Vice President of the Young and the prices we receive for selling our calves in the fall Cattlemen of South Dakota. Calli says, “The SDCA are not contributing to a successful break even in our contributed to the programs I was involved in at a young operation. We also face the challenge of having the proper age, which ignited my passion for beef promotion. It is equipment for raising cattle. We have been fortunate only right to continue supporting this organization, and to purchase a few items that were within our five year having our ranching lifestyle represented on the local, plan, like a tractor and portable corral / corral panels, state, and national level. We both think along with the but there are items that we hope to purchase in the representation in D.C, the focus on beef promotion and near future that will contribute to a safer, more efficient education is important for consumers of all ages”. Being ranching environment. The third challenge is finding involved helps them ensure that the legacy they are pasture, especially within a somewhat close proximity building is strong for generations to come. to our ranch. The fourth challenge is simply marketing ourselves. We previously sold our Registered Angus bulls Photo Credit: Mariah Elise Photography via private treaty, but we felt we weren’t reaching enough people to properly showcase our bulls. This last year we

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Summer 2022

The Next Generation of Agriculturalists Megan Sanders & Ella Stiefvater

As FFA members, junior high and high school students have the opportunity to develop invaluable life skills and discover their passions for future careers. One-way FFA engages with students is through Supervised Agricultural Experiences (SAEs) that are practical jobs or activities performed by FFA members centered around the ag industry. SAE’s can include things like recording hours working on the family farm, researching agriscience fair projects, or owning their own agriculture business. These experiences are critical to developing a strong work ethic, effective communication skills, and leadership qualities that stand out among their peers. In conjunction with FFA, classroom instruction allows firsthand, hands-on experiences to engage and educate students. Ag education classes including animal science, wildlife and fisheries, beef production, ag leadership, and horticulture, cover a wide range of topics to teach as many areas of agriculture as possible. With agriculture being such a large industry, it covers the interests of everyone. Students are given the chance to convert what they have learned in the classroom and through their personal experience into their various competition activities. Career Development Events (CDE) and Leadership Development Events (LDE) give students the chance to explore potential career paths through participating in a variety of contests. CDE’s have 15 events such as veterinary science, agronomy, and natural resources, and LDE’s have 11 contests including prepared public speaking, job interview, and parliamentary procedure. Thanks to these opportunities, students can discover their passions for a variety of careers within the agriculture field and hone professional skills that will make them indispensable in any workplace. FFA also teaches the importance of advocacy. Because of their knowledge gained through FFA and ag classes, students are able to teach others. Through FFA, students are given opportunities to advocate and interact with consumers as they travel to district, state, and national events, along with various other activities. Traveling develops more independence and allows students to meet many new friends. FFA teaches students how to become responsible for their own self growth and how to work on a team. Other important life skills members develop are goal setting, prioritization, and learning the importance of hard work. FFA members are the leaders in our schools and communities. From starting your own business, to competing in a competition, or working on a team to achieve a goal, FFA is raising and teaching the next generation of agriculturalists.

Ella Stiefvater State FFA President

Ella Stiefvater is a fifth-generation agriculturalist from Salem, South Dakota, currently serving as the State FFA president. Throughout high school, Ella was involved in a variety of activities including serving as a South Dakota 4-H ambassador and 4-H legislator, as well as a state beef ambassador. As an FFA member, Ella served as chapter reporter and later Vice President as well as District IV President. Her Supervised Agricultural Experience included working at the Salem Veterinary Service, owning her own livestock photography business, raising black faced market lambs, and research in various agriscience fair projects. Ella is excited to be attending South Dakota State University this fall for agriculture communications while serving South Dakota FFA!

The South Dakota Cattleman

Megan Sanders State FFA Vice President Megan Sanders is from Oral, South Dakota, and is serving as the South Dakota FFA State Vice President. She is excited to serve her year by making connections with members from across the state and advocating for agriculture. Megan lives and works on her family’s farm and ranch where they have a commercial cow-calf operation and raise irrigated corn and alfalfa. This past fall, Megan won the South Dakota FFA Employment Skills Leadership Development Event. In 2020 and 2021, she was on the winning South Dakota FFA Agronomy team. Other accomplishments she has received are Star Placement Finalist, Fall River County 4-H Heartland award, and South Dakota High School Activity Association Academic All-State. Throughout high school she was active in 4-H, FFA, Student Council, National Honor Society, and Fellowship of Christian Athletes. She served as a Legislative Page and as a South Dakota Jr. Beef Ambassador. Megan also played volleyball and basketball during her four years in high school.


South Dakota Cattlemen's Foundation News Records were broken at the 2022 Prime Time Gala held in Sioux Falls on Saturday, June 18. The sold out event saw record attendance and the South Dakota Cattlemen’s Foundation broke the $2 million mark for total donations made to Feeding South Dakota! At the Ninth Annual Prime Time Gala, thanks to the generosity of event sponsors, auction donors & buyers, table sponsors, partners, and countless volunteers, South Dakota Cattlemen’s Foundation was able to make a donation to Feeding South Dakota for $316,016! This makes their total donations in nine years $2,084,312.

South Dakota Cattlemen’s Foundation also awards industry leaders for their commitment to the agricultural industry during this event. The Jean Wilkinson Memorial Branding Iron Award is the South Dakota Cattlemen’s Foundation’s way of honoring those in our industry who leave the same indelible mark with their dedication, service, and pursuit of leaving it better than they found it. Congratulations to SDCA members Tyler Melroe and Roxanne Knock as the two recipients of the 2022 Jean Wilkinson Memorial Branding Iron Award.


Summer 2022

Feeder Council Feedlot Tour Cattle feeders and producers have the opportunity to view a variety of cattle feeding facilities and practices as part of a Feedlot Tour presented by the South Dakota Cattle Feeders Council, an affiliate of the South Dakota Cattlemen’s Association. Warren Rusche, SDSU Extension Beef Feedlot Management Specialist is helping coordinate the tour. “The sites chosen for this tour represent a cross-section of housing systems and management strategies. One of our goals was to demonstrate the variety of options available and to highlight those cattle can be fed successfully in South Dakota.” The tour bus will leave from the Mitchell Technical Institute parking lot at 7:30 AM on July 19th and return late afternoon on July 20th. The cost for the Feedlot Tour is $100, which includes transportation and all meals including a prime rib dinner at the Lazy J Grand Lodge. Lodging can be added to the registration for those who will be participating in the two-day event. Tour lodging will be at the Lazy J Grand Lodge or the Antler Ridge Lodge, located near Ideal and Hamill, SD. Rooms cost $130 (single or double occupancy). Those who would prefer to not ride the bus, or those who register after the bus is full can still follow with their own vehicles. The meal and participation cost for that option is $50 per person, and a block of rooms has been reserved at the Holiday Inn Express in Winner, SD. This event is also made possible by our generous sponsors, Zoetis, Farm Credit Services, Merck, Dakota Ethanol, Elanco, and First Dakota. Registration is available at For additional information please contact John Reisch at 605-360-5845, or Warren Rusche at 605688-5452,

The South Dakota Cattleman

TOUR LOCATIONS INCLUDE: Day 1, July 19 Reisch Farms – Howard, SD. The first stop on the tour uses a bedded-pack hoop barn along with outside yards for backgrounding and finishing cattle. The Reisch’s were one of the early adopters of vegetative treatment areas as a technique to mitigate environmental impacts. Firesteel Ranch – Wessington Springs, SD. The Burg Family feedlot uses a combination of open pens and a 600-head slatted floor barn to optimize labor and cattle performance. Pazour Family Feeders - Pukwana, SD. The Pazour family constructed an open yard facility to accommodate the next generation joining the family business. Pazour’s emphasizes controlling drainage and minimizing weather impacts on cattle performance. Day 2, July 20 Jorgensen Land and Cattle - Ideal, SD. Highlights of this stop include bull development facilities and how cattle feeding integrates with their farming and seedstock enterprises. Winner Circle Feeders – Winner, SD. Winner Circle is a commercial feedlot that handles a mixture of company and customer-owned cattle. Features of this open-pen facility not commonly seen in South Dakota are steam-flake corn processing and micro-machine supplement delivery technologies. Lakeview Colony – Lake Andes, SD. The Lakeview Hutterite Colony focuses on Piedmontese genetics using confinement barn facilities for both the cow-calf and cattle feeding aspects of their business.


Your Beef Checkoff Dollars at Work Suzy Geppert SD Beef Industry Council Executive Director


Summer 2022

We are moving into the busiest time of year at the beef council! Please learn more about what’s ahead in this edition of the Checking in on the Checkoff. State FFA

month in Deadwood, SD on May 29-30. The Memorial Day weekend event draws large crowds from across the nation as they begin tourist season in the Black Hills. Multiple online and instore promotions were also held.

The South Dakota Beef Industry Council attended the 2022 South Dakota State FFA Career Carnival at the State FFA Convention in Brookings, South Dakota on April 25, 2022. This was a great opportunity to premier our new Beef Carcass exhibit and talk primal cuts of beef with nearly 2500 South Dakota FFA members. The SDBIC also provided Beef Jerky to FFA members during the State Convention.

Team Beef Team Beef SD has been busy and was recently found at the Deadwood Marathon in Deadwood, SD. Approximately 17 Team Beef S.D. runners ran in the event. Team Beef was also highlighted in at the RASDAK event where cyclists from around the U.S. traveled across western S.D. with a beef meal being served to riders in Wall, S.D.

Build Your Base Build Your Base with Beef continues to spark interest with athletes and coaches across the nation as it continues to grow and expand. The program was featured at the Collegiate Strength and Conditioning Coaches conference in Oklahoma City, May 1-4, 2022. Stay tuned as it rolls into several other states this fall and continues to be endorsed by pro-athletes, coaches, and professional organizations across the country. The 2022 Build Your Base with Beef program application was available to all South Dakota high school and post-secondary athletic programs. We had 55 school districts and 7 universities apply into the program. Resources from the website can be utilized by anyone and the application process was open until May 1st. Selected schools will be notified in June. For more information about the program and access to the application visit https:// S.D. Junior Beef Ambassadors

Upcoming Events June is Steak Month! Make sure you nominate your favorite steakhouse or restaurant on our social media channels this June for their chance to be a featured location as we tie in our rural communities this summer as we travel S.D. highlighting some of our best beef locations!

The South Dakota Junior Beef Ambassador program continues to grow with 51 youth from across the state applying into the program. Training for the youth takes place on June 8, 2022 in Pierre where they will go through all requirements and aspects of the program. Ambassadors will complete several team building activities and plan their upcoming year of events. They will also be at the Stockyards Ag Experience Museum on June 28, 2022. Please join us in encouraging all of these young advocates throughout the year. Contact Riley Zoss with questions or ideas at May Beef Month Governor Kristi Noem proclaimed May as Beef Month! The month brought multiple educational and promotional opportunities across the state as we celebrate beef and kick off the summer grilling season. Beef continues to take center stage as it works with the Sioux Falls Storm athletes in creating a whole plate anchored by beef meal plans. We kicked off the opening game for the Sioux Falls Storm on May 14th as our Jr. Beef Ambassador, Barrett Butzer received the game ball. The Back When They Bucked event featuring WPRCA Breakaway Roping & PRCA Xtreme Bronc Riding was the final event of the

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S.D. Hosts German Chef USMEF, a contractor to the Beef Checkoff, and Chef Ruudiger Brummer, German Chef and TV personality will be in S.D. July 23-28, 2022. While here, they will tour South Dakota ranches, livestock auction markets, participate in a meet and greet event with South Dakota ranchers and learn more about how beef is raised. Please contact the office if you are interested in learning more. Sturgis Rally Beef continues as the official meat of the Sturgis Rally in 2022. Please join us in Sturgis as we expand the beef message to approximately half a million visitors at the August 5-14, 2022 event. The annual Burger Battle will once again be held on the Harley Davison stage on August 12th and beef will be highlighted throughout the Black Hills with opportunities to experience the great flavors of beef in South Dakota. Quarterly Board Meeting The SDBIC held its quarterly board meeting in Fort Pierre on Thursday, June 9, 2022. Directors and SDBIC staff gathered at the Drifters Conference Center. Nominating, Promotion and Research Committee members met prior to the board meeting. As a reminder, FY23 authorization requests for programs are due July 15, 2022. We feel communication with our producers is key. We are listening and constantly moving forward together in determining the Beef Checkoff focus and direction. You will find the SDBIC 2021 Annual Report posted on our website at under the producer resource tab. Please don’t hesitate to reach out to us at (605)224-4722 or email me at



1 lb beef Flat Iron Steaks 8 small corn tortillas (6 to 7-inch diameter), warmed Lime wedges (optional) Corn Salsa: 2 ears sweet corn 1 poblano pepper 1 red finger (cayenne) chili pepper or serrano pepper 2 tablespoons olive oil 1 to 2 tablespoons chopped fresh cilantro 1 tablespoon fresh lime juice 1/4 teaspoon salt Avocado Cream: 1 medium ripe avocado, coarsely mashed 1 tablespoon chopped fresh cilantro 1 tablespoon sour cream 1 teaspoon fresh lime juice 1/8 teaspoon salt


Place peppers on grid over medium, ash-covered coals; grill peppers, uncovered 6 to 8 minutes (over medium heat on preheated gas grill, covered 10 to 12 minutes) until pepper skins are charred and blistered. Grill corn, uncovered, 15 to 20 minutes or until tender. Place peppers in large food-safe plastic bag. Close bag; let stand 10 to 12 minutes or until cool enough to handle. Remove and discard skins from peppers. Place steaks on grid over medium, ash-covered coals. Grill, covered, 10 to 14 minutes for medium rare (145°F) to medium (160°F) doneness, turning occasionally. Cook's Tip: To prepare on gas grill, preheat grill according to manufacturer’s directions for medium heat. Place vegetables and steaks on grid as directed above. Grill corn and poblano pepper, covered, 15 25 minutes, or until corn is tender and skin of poblano pepper is completely blackened, turning occasionally. Grill finger chili pepper 5 to 10 minutes or until skin is completely blackened, turning occasionally. Grill steaks, covered, 12 to 16 minutes for medium rare (145°F) to medium (160°F) doneness, turning occasionally.


Combine Avocado Cream ingredients in small bowl; set aside. To prepare Corn Salsa, cut corn kernels from cobs. Place corn in medium bowl. Remove and discard skins, stems and seeds from poblano and red finger chili peppers. Chop peppers; add to corn. Stir in oil, cilantro, lime juice and salt; set aside. Cook's Tip: When handling chili peppers, wear clean latex or rubber gloves to protect your hands from the burning oils. Avoid touching your eyes, nose or mouth.


Summer 2022

Who is in Control at the NCBA? Eric Jennings, SDCA President

While attending college in pursuit of an Agricultural Education degree, I had to take some psychology and sociology courses. They didn’t seem very necessary when I was looking at the required course list, but they did turn out to be interesting and they have caused me to look at human nature and why we react the way we do. Recently I have been thinking about belief persistence and the effects it has on the cattle industry. Belief persistence means holding on to your beliefs even when the facts would suggest otherwise. There seems to be a lot of this happening in the cattle industry today. Beliefs that are fostered, enhanced, and spread from sale barn cafes to press releases. One such belief is that the National Cattlemen’s Beef Association (NCBA) Board of Directors (BOD) is controlled by the packers. I have heard this for many years, but no one has ever offered me any factual evidence. It is strictly supported by having been said so many times by so many people that it is believed. I like to think of myself as an objective, critical thinker, and as such, I am open to both sides of an argument or belief until the facts direct me to an opinion. So, I stayed neutral on the packers controlling the BOD issue until I gained first hand experience on the NCBA BOD, where for the past four years I have had a seat on the BOD as a representative of the SDCA. The SDCA has two seats of the 241 total seats. A large majority of the seats are occupied by producer associations that have affiliated with NCBA, the number of members the associations have affects the number of seats they have on the BOD. There are also seats occupied by corporate partners including some packing companies; six seats

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currently. Corporate partners also include machinery, vehicle, and pharmaceutical companies. The number of board seats an association has also determines the number of votes each association has at policy committee meetings. I have carried votes for SDCA at many of these meetings the past four years and I have yet to hear any votes cast by a corporate partner. In fact, having heard the rumors of packers controlling NCBA, I expected to hear from packers at the policy and BOD meetings. So far I have not, and I doubt I will. Even at the Cattle Marketing committee meeting, which is very well attended, I have never heard testimony or a vote cast from a corporate partner; packer or otherwise. I have also heard that while the corporate partners do not openly vote or advocate for policy, they control the associations by threat or intimidation. I cannot speak for every association, but I know that I have never been approached by a corporate partner to vote a certain way. I also know that the affiliated associations are bound to the policy created by their members and as such must vote that way. The policy making process of NCBA is very open and transparent and not controlled by anyone other than the beef producers who are members of NCBA. I realize I am challenging your belief persistence and all I am offering is a firsthand account of my experiences on the BOD. I ask you to challenge the source of information from those promoting the packer influence theory and see if it extends beyond theory.


If my forage supplies are limited, should I creep feed my calves? Julie Walker, SDSU Beef Extension Specialist Creep-feeding should be evaluated on a yearly basis to determine if it will provide production and economic benefits to the operation. Nutrients required for calf growth are met through milk from their dam and forage. Typically, adequate weight gain occurs with milk and grazed forage alone. However, as the amount of milk produced by the dam decreases, forage quality also declines as it matures with the growing season, and at the same time the calf gets older, hence, it becomes more difficult to meet the calf’s nutrient requirements. Decreases in forage quality (energy and protein) or quantity creates insufficient nutrients for optimum gain. In these situations, creepfeeding may be a viable option to support gains of calves prior to weaning. Additionally, first-calf heifers and older cows may not produce enough milk to support the desired calf performance; hence creep-feeding may be a benefit in these situations. With this year’s forage shortage in some areas of the state, producers should re-evaluate the economics of providing creep feed to any or all of their calves. Forage shortages along with high feed prices may make it difficult to justify creep feeding. However, there may be a specific group of calves that you anticipate substantial income from that might make it economically beneficial. Selecting the correct creep-feed is important for the best economic benefit. The two most common types of creep feeds used in South Dakota are energy or protein creep feeds. The most common is high-energy creep. Creep feeds can be mixed on the farm/ranch or purchased. A third type of creep might be the best option with forage shortage, a green creep. The ration must be energy and protein dense, because the rumen of the calf is small, the calf will not eat a large amount of feed. Additionally, the feeds must be palatable. Most commercially available creep rations are pelleted and highly palatable. Non-pelleted creep feeds must be dust-free and uniformly mixed to prevent calves from sorting ingredients. Additionally, if liquid feed ingredients are added make sure the creep feed will flow through the feeder. Energy creep-feeds can be made up of on-farm grains, such as corn, oats, or barley (either whole, cracked or rolled). Table 1 provides some examples of common creep-feed rations. Free choice high starch feeds can cause digestive upset, so use caution when selecting feedstuffs and degree of grain-processing (if non-pelleted). Calves consuming large quantities of starch in grain-based creep feeds may experience acidosis. Limiting creep intake can prevent acidosis. Delivering high starch creep feed daily allows producers to limit intake; however, this is a very labor-intensive option. Intake of creep feed can be limited by adding salt to the creep feed as an intake limiter.

calves can be creep fed on one acre of forage. This forage could be small grain or annual forage pasture. Although creep feeding can significantly increase weaning weight, costs associated with creep feeding can result in minimal economic benefit. Therefore, when evaluating the financial benefit of creep feeding, it is important to understand the relationship between the cost of the creep feed consumed and the value of the additional weight gained. Table 2 provides an example budget for calculating returns per head for creep feeding, please note labor cost were not included. In this example, it costs more to provide the creep feed than the value of the added weaning weight. Columns are provided below within table 2 for you to use to evaluate the returns from creep feeding in your situation.

Table 1. Example rations for creep feed 1










%, as-fed basis

Dry rolled corn Whole Oats











Soybean Meal

50 20

Soybean Hulls



Nutrient Analysis Crude Protein, %







TDN, %







Table 2. Example budget for calculating creep-feeding returns Producer's Numbers No Creep (1)

Creep (2)



A. Weaning Weight (lbs)

No Creep



Research has reported feed to gain with calves fed high energy creep feeds to be 8:1 (range 15:1 to 7:1). This means it takes 8 pounds of creep feed on a dry matter basis to gain one pound. Another way of looking at it is calves fed high energy creep feed typically gain 0.20 to 0.30 pound more per day compared to non-creep fed calves.

B. Creep Feed Used (lbs)a C. $/lb at Weaning



Soybean meal, canola meal, dehydrated alfalfa pellets, or a commercial protein supplement without urea are all potential high protein creep feeds. Creep feed should not contain urea for young calves since they do not have a fully functional rumen. Commercially available, nutritionally balanced, creep-feeds in a pellet form can be more convenient to use and often will be of similar or lower cost to those made up on the farm.

D. Calf Value




E. Value/ lb of Added Weight



F. Feed Cost/ lb of Added Weightb


($330/ton: $0.165 * 8 lb feed)

G. Value of Added Gain



H. Cost of Added Gain


(A2-A1) x F

I. Return/ Head from Creep Feeding



Data suggests that the feed to gain conversion with high protein creep feeds averages 4:1, which is better than the conversion with high energy creep feeds. Additionally, calves normally consume less creep feed and gain less weight over the creep feeding period. Adequate supply of forage is important when using a high protein creep feed. Green creep can be described as allowing access to a pasture prior to the cows, in other words, calves get the first selection of forage. High quality green creep resulted in increased weaning weights similar to grain-based (energy) creep feeds. Improvements in gain will vary based on the quality of forage available. As a general rule, 6 to 10


(A2-A1) * 8

Used a feed conversion at 8:1 Use your feed cost per ton




Summer 2022

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Working for South Dakota Producers By United States Sen. John Thune

Farm and ranch operations are particularly subject to the whims of the weather. Just one storm can wipe out an entire herd or crop – sometimes in a matter of minutes. This spring, severe storms struck eastern South Dakota, and farmers were hit hard. Fortunately it was too early in the season to wipe out any crops, but farmers lost essential equipment and resources – feed, grain bins, outbuildings, and more. I have been pressing the United States. Department of Agriculture (USDA) to provide expedited assistance to affected producers. Whether it’s a natural disaster or an ordinary day, farmers and ranchers are always at the top of my mind in the Senate. Agriculture is the lifeblood of our South Dakota economy, and I am committed to doing everything I can to ensure that our farmers and ranchers have the resources they need to help feed our country. I’m fortunate enough to be a longtime member of the Senate Agriculture Committee, which gives me an important platform from which to address the needs of South Dakota ag producers. Right now, a big focus of mine is the 2023 Farm Bill. I’ve already begun to hold a series of roundtables to hear from South Dakota farmers and ranchers about what they need out of the 2023 bill, and I plan to continue introducing proposals that I hope to get included in next year’s legislation. My Conservation Reserve Program (CRP) Improvement Act, which I introduced in March, would make CRP grazing a more attractive option by providing cost-share payments for all CRP practices for the establishment of grazing infrastructure, including fencing and water distribution. It would also increase the annual payment limit for CRP, which has not changed since 1985, to help account for inflation and the increase in land value. I’m also working with colleagues from agriculture states on legislation based on my conversations with South Dakota farmers and ranchers. I recently introduced the Agriculture Innovation Act with Senator Amy Klobuchar (D-Minn.). Currently USDA collects reams of data on

conservation practices. The problem is that a lot of this data is often not analyzed and presented in a way that would be useful for producers. The legislation Senator Klobuchar and I have introduced would provide for better processing and development of the data USDA collects, so that farmers and ranchers can evaluate the impact of conservation and other production practices on things like soil health, crop yields, and profitability. Our bill would make it easier for producers to decide what conservation practices to adopt by, among other things, helping identify the ways conservation practices can improve their bottom line. In addition to Farm Bill priorities, I’ve been spending a lot of time focused on trade, which has played a large part in America’s economic success for decades. It is also critical for American ag producers, who depend on exporting their products. It is unacceptable that the administration has dropped the ball on pursuing increased market access for American producers. I recently led a letter with 23 of my Senate Republican colleagues to the United States trade representative and the secretary of agriculture urging them to prioritize increased access to foreign markets for American producers, including – and especially – American ag producers. Unfortunately, the Biden administration has not made market access commitments a priority in its trade agenda, including the proposed Indo-Pacific Economic Framework, and the administration has failed to pursue any ambitious market-opening initiatives or comprehensive trade agreements. Our nation depends on our farmers and ranchers, and I am profoundly grateful for all the determined men and women who have chosen and passed on this way of life. I am honored to represent South Dakota’s farmers and ranchers in the Senate, and I will continue to do everything I can to ensure that they have all the resources they need to continue to feed our nation, and the world.


Independence Day


Summer 2022

The future is decided by those who show up. Keep cattle producers showing up! Our industry’s future rests on cattlemen and women sharing their story, advocating in Congress, and sharing the truth about our industry. This is only possible with a strong NCBA membership. Help secure the future of our industry by recruiting your friends, family and neighbors to join our fight. Recruit new members and be rewarded for your support with special gifts and prize drawings!

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$150 $200 $50



SDCA Affiliate Contacts SDCA Working For You. The South Dakota Cattlemen’s Association is the unified voice for cattle producers. SDCA provides a voice for cattlemen on all issues affecting your business and profitability. Our Mission: Advance and protect the interest of all cattlemen by enhancing profitability through representation, promotion, and information sharing. Our Vision: To be a producer-oriented organization that consumers and producers rely on for factual information to enhance a profitable business climate and promote environmental stewardship. SDCA advocates for producers in: • State & National Lobbying • Policy Development • Marketing, Trade, and Environmental Issues • Beef Promotion & Research Your SDCA membership includes membership in your local affiliate. As a member, you can stay informed about the issues affecting your area and set policy direction on cattle industry issues at the annual convention.

Black Hills: Britton Blair, Vale • 605-347-0426 • britton.blair@ Central: Bryan Eden, Alpena • 605-352-7195 • edenfarms79@ Clark Hamlin: Drew Edleman, Willow Lake • 605-881-2419 • Dakota Southern: Keith Dvoracek, Tabor • 605-661-4981 • Davison-Hanson: Shirley Thompson, Mitchell • 605-360-6546 • East Central: Peggy Vostad, White • 605-629-3859 • pvostad@ Kingsbury: Nick Wilkinson, Lake Preston• 605-847-5080 • McCook-Miner-Lake: Dave Miller, Howard • 605-772-5493 • Northeast: Nancy Johnson, Milbank • 605-432-5600 • mnjohn@ North Central: Josh Bieber, Bowdle • 605-255-6302 • Northern Oahe: Jay Jones, Trail City • 605-845-3082 • jones@ Sioux Basin: Kelly Lyons, Garretson • 605-366-0791 • South Central: Kent Geppert, Kimball • 605-778-6227 • geppert@ West Central: Bo Slovek, Philip • 605-454-8124 • boslovek@


Summer 2022

Producer Membership Form Base Dues

Name: Ranch/Farm Name:

1 Year

3 Years

Producer Membership



Student Membership





(Full-Time Student Only)


Associate Member

SDCA Optional Council Dues (In Addition to Base Dues Above)

City, State:

Young Producers of SD (18-45 years with no additional cost - check box)

Zip Code: E-mail:

Cow-Calf Council



Feeder Council



Cell Phone:

SDCA Optional Fair Share Dues

Home Phone: Recruited By:

Cow-Calf Fair Share



Feeder Fair Share




Yes, I would like to receive the weekly e-bulletin. Payment of membership dues is tax deductible as an ordinary and necessary business expense. Complying with tax law, SDCA estimates that 6.2% of the dues payment is not deductible as a business expense because of our direct lobbying activities on behalf of our members. Charitable contribution or gifts to SDCA are not tax deductible for federal income tax purpose.

(_) Cash

(_) Check #

(_) Credit Card

Credit Card #: CVC:

Expiration Date:

New Membership Benefit New members and renewing members receive a coupon code to redeem a FREE member exclusive softshell jacket from our SDCA merch store.

Thank you Zoetis!


The South Dakota Cattleman





South Dakota Cattlemen’s Association Media Kit Specifications

Specifications January - February March - April May - June July - August September - October November - December

All rates are for camera ready ads. Please submit files in one of the following formates (at minimum 300dpi): Press Quality PDF, JPEG, PNG A $25/hour fee will apply for set up. A $100/hour fee will apply for graphic design services. Edits and approvals are included.

E-Newsletter SDCA Member Advertising Rates: $128/Month

Page size is 81/2 x 11 inches, printable area is 71/2 x 10 inches.

Regular Rates: $160/month

Website Ads

Full Page: 81/2 x 101/4 Half Page: 31/4 x 10 or 71/2 x 5 Quarter Page: 8 1/2 x 5 Business Card: 23/4 x 41/4

If you are interested in advertising on our website, we have customized packages available.

Magazine Member Rates Size

Ad Rate B/W

Full Page $480 Half Page $345 Quarter Page $160 Business Card $80 Front Inside Cover Back Inside Cover Back Cover

Deadline December 5 February 5 April 5 June 5 August 5 October 5

Magazine Non-Member Rates

Ad Rate Color


Ad Rate B/W

$640 $500 $320 $160 $736 $736 $736

Full Page $600 Half Page $425 Quarter Page $200 Business Card $100 Front Inside Cover Back Inside Cover Back Cover

Ad Rate Color $800 $625 $400 $200 $920 $920 $920

Lorrin Naasz joins SDCA as Director of Communications and Outreach Please welcome Lorrin Naasz as the SDCA’s Director of Communications and Outreach. Lorrin is from Winner, South Dakota, where she grew up on a centennial cow-calf ranch. Lorrin comes to SDCA with a Master of Strategic Leadership and a proud member of SDARL Class X. Prior to joining SDCA, she served as Policy Advisor for the South Dakota Department of Ag and served as Senior Manager for the South Dakota Ag Foundation. Lorrin is married to Nathan who is a high school science teacher, as well as football and track coach. They have a 9-month-old daughter, Jensyn Grace. You can often find the Naasz family outdoors, back at the ranch, and cheering on the Green Bay Packers. Lorrin is thrilled to work with SDCA and serve cattle producers for the great state of South Dakota.


Summer 2022

Make your mark on the

D E X: D a k o t a E v e

Brand Wall at the DEX

• The DEX will be a one-of-a-kind, livestock and equestrian hosting local and national events.

• The DEX will seat thousands of spectators from around th South Dakota never thought possible.

Dakota Events CompleX


• Two full size equestrian arenas, and the ability to host lar shows, and events throughout the year make this comple



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Brand Wall at the DEX Brand Wall at the DEX $2,500 Brand Wall‘ Sat the DEX U P P O RBrand T T H EWall D E Xat ’ the DEX

• The DEX will seat thousands of spectators from around the globe, as they witness events brought to South Dakota never thought possible. • Two full size equestrian arenas, and the ability to host large livestock shows, concerts, auto thrill shows, and events throughout the year make this complex unmatched.

*$2,500 for an initial brand. A donor can purchase

concerts, auto thrill shows, and events throughout the year make this complex Address: Name(s): unmatched.



*Pictures are digital renderings and used with p Phone: Address: WITH YOUR Final product subject to Donor Information: ‘ S U P P O R T T H E D E X ’ D O N ATE & ADDITIO SUPPORT OF Phone: Email Address: Contact: Peggy Besch, South Dakota St Name(s): your legacy will be recognized through 605.353.7340 or peggy.besch@s Email Address: your brand or name on display at the Address: Gift Information: Phone: In new G support i f t I n of f othe rm a t‘DEX: i o n :Dakota Events CompleX’ WOLF ANGUS ANDERSON CATTLE I / We intend to contribute the sum of $2,500 *$2,500 to have a livestock displayed onforused the for an initial brand. A donorbrand can purchase additional brand(s) $1,000 each. *Pictures are digital renderings and with permission from Dusty Anderson. Events CompleX’ In support the new ‘DEX: Email Address: Final product subject to change. brand wall.ofAdditional familyDakota brands are available for $1,000 per brand. *Pictures are digital renderings and used with I / We intend to contribute the sum of $2,500 to have a‘ Slivestock onAthe U P P O R T Tbrand H E D E Xdisplayed ’ DONATE & D D I T permission I O N A L I Nfrom F O R Dusty MATIO N Anderson. Total wall. Additional family brands are available for $1,000Contact: per brand. brand Donation: Peggy Besch, South Dakota State Fair Manager Final product subject to change. Gift Information: 605.353.7340 or South Dakota State Fair Foundation PleaseDonation: make checks payable to Total In support of the new ‘DEX: Dakota Events CompleX’ THE DEX’ DONATE Contributions the DEX are tax deductible as provided law. brand displayed on‘SUPPORT IPlease / We intend totocontribute of $2,500 to haveFair aby livestock the South Dakota State Foundation make checks payablethe tosum & ADDITIONAL INFORMATION Send payment to: 1060 3rd Street SW, Huron, SD 57350 brand wall. Additional family brands are available for $1,000 per brand. Contact: Peggy Besch, Contributions to the DEX are tax deductible as provided by law. Date: *$2,500 for an initial brand. A donor can purchase additional brand(s) for $1,000 each.



Brand Wall at the DEX



Total Donation:


South Dakota State Fair Manager 605.353.7340 or


Date: Donor’s Signature: *Pictures are digital renderings and used with permission from Dusty Anderson. product subject to change. Foundation Please make checks payable to South Dakota State Fair Final Information on brand design will be requested at a later date. ‘ S U P P O R T T H E D E X ’ D O N A T E Donor’s Signature: Contributions to the DEX are tax deductible as provided by law. & A D D I T I O N A L I N F O R M A T I O N Total donation due by March 1, 2022. Contact: Peggy Besch, South Dakota State Fair Manager Information on brand design will be requested at a later date. Date: 605.353.7340 or Total donation 2022. donationdue dueby byMarch March1, 1, 2023. Donor’s Signature:

Even those with toughened hands and hearts need someone to talk to. Extreme weather conditions, machinery breakdowns, a volatile ag environment, long hours that prevent time with family, and lowered income all cause frustration.

Call today at 1-800-691-4336.


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