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A Publication of the Southern Westchester Center for Career and Technical Education

A Message from the Director Greetings. The holidays are over and we at the Southern Westchster BOCES Career and Technical Education Center already are making plans for spring. Many of our planned activities will assist our students in achieving their educational goals. Our guidance counselors and teachers are working diligently to assist the seniors in preparing for graduation, post-secondary education and training, and/or to enter the job market. They also are helping the juniors with college campus visits and preparing them for their summer internships. Students are getting ready now for the SkillsUSA competition, which takes place in April in Syracuse, the CTE Honor Society induction ceremony, our campus Earth Day event, and the very popular annual Media Show. This year, our campus also will sponsor a fashion show that promises to be a real experience for all who attend. Please enjoy this issue of “Tools of the Trade.” It offers stories that highlight the positive growth our students are making by participating in a Career and Technical Education program. I wish all of you continued success in completing this school year and look forward to working with faculty and staff in assisting our students to reach their academic and career goals. If you have any questions about the Center for Career Services, please contact me at 914-761-3400. Sincerely,

Linda Maria Suarez Director, Southern Westchester BOCES Center for Career Services

School Counselors: Advisor, Mentor, Confidante Knowing exactly which career path to pursue feels great. Students are charged up and eager to learn everything they can at the Southern Westchester Career and Technical Education Center in preparation for the career of their dreams. The Center has a social worker and a staff of three guidance counselors quietly working behind the scenes to help the 600 students on campus make decisions, not only about their future career choices, training and college options, but to provide

coaching and counseling when personal problems arise. The counselors and social worker are a student’s personal support team, behind them every step on their path at BOCES. They collaborate with the campus faculty, home school district guidance 1

Back row: Guidance counselor Jim Matera and social worker Eileen Yip. Seated: Guidance counselors Martin Sommer and Kathleen Donohue.

counselors, teachers and parents, all to ensure each student’s success. Martin Sommer: College and Career Planning “Students come to me either because they’ve chosen an occupation they want to pursue, or because they need help identifying one and figuring out what their training options are,” said Martin Sommer, the counselor in charge of the Center’s newly opened College and Career Resource Center. Located in room B111, the College and Career Resource Center is a quiet hub where students can drop in any time to talk with Mr. Sommer, research career options, get help filling out college applications and financial aid forms, attend presentations by college representatives and listen to career speakers. Available in the center for student use are two online college and career resource tools: CareerZone and Career Cruising. CareerZone, developed by the New York State Department of Labor, allows users to explore six career clusters: Arts and Humanities; Business and Information Systems; Engineering and Technology; Health Services; Natural and Agricultural Services; and Human and Public Services. Continued on page 2

CONTENTS Opportunity Always Knocks for New Careerists . . . . .3 Cosmetology Students Give Manicures for a Good Cause . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 Campus Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . .7

A Publication of the Southern Westchester School Counselors: Advisor, Mentor... Continued from page 1

Students can see the many occupations that fall within each cluster. For example, Health Services lists 83 occupations, ranging from ambulance driver to emergency medical technician to veterinary assistant. In the Engineering and Technology cluster, automotive services, baker and carbinet maker are among the 351 occupations listed. The site further drills down to a job description for each occupation, shows wages and job outlook, and lists the skills, knowledge and education required for each career. A list of undergraduate school programs associated with the occupation links directly to college and technical school websites so students can check out appropriate training. Students also can link directly to the Department of Labor’s job bank to see where jobs and apprenticeship training exist within New York State. Both CareerZone and Career Cruising have an assessment tool that allows students who are unsure of their career choice to answer questions about their skills and interests that help narrow down the options. By answering questions about what they like and don't like, students can find careers that match their interests. Career Cruising’s Career Matchmaker tool, for example, suggests suitable occupations and shows how each one matches personal and work interests. Like Career Zone, Career Cruising provides a job description, work conditions, earnings, education and training requirements, and direct links to colleges and technical schools. On both sites, students can create a customized online portfolio where they can store their career match and assessment results, bookmark careers and schools of interest, create a high school and post-secondary education plan, establish longand short-term goals, document work experience and extracurricular activities, store essays, reference letters and scanned art work and create a customized resume. Students may stop by the Center as often as they like as they progress through their BOCES program to discuss their ideas with Mr. Sommer, update their portfolio, explore college and training programs or do further research if their interests change. “Our plan is for every student to pass through the College and Career Resource Center and build a portfolio,” Mr. Sommer said. “We have great tools for exploring careers and possible pathways to them and for building a resume. With all

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of that, students will be able to put together a solid plan for themselves.” Jim Matera: Helping Students with Everyday Life Students also may seek out guidance on their own, or at the urging of a teacher, parent, or administrator, when they’re having trouble in a class, see their grades slip, or are struggling with personal problems, peer pressure and emotional issues – a natural part of every teenager’s life. Guidance counselor Jim Matera takes the lead in providing counseling for the campus’s 500 Career and Technical Education students. Mr. Matera keeps track of attendance and grades to make sure students are staying on track, but he’s also there to help them navigate life’s challenges. When students are having a problem, Mr. Matera said he likes to coach them to handle things in a mature way, just as they would have to at a job. “I might ask them what would happen at work if they lost their temper, for example, and they’ll say ‘I’d get fired.’ That’s when I can suggest ways for handling things better. We work together to develop solutions because at the end of the day, the student is the one who is responsible for acting on the plan, so it has to come from them and they have to be comfortable with it.” Mr. Matera works with home school district counselors to arrange visits to the BOCES campus for prospective students, and acts as a liaison for students with their parents, teachers and home school districts. “Some students and parents may not realize that when they’re here at BOCES, they don’t have their home counselor; they have us to turn to,” he said. “We’re here if they need us when they’re having any kind of difficulty or just need some good advice.” Kathleen Donohue: Counseling for Special Needs Students The 110 students Kathleen Donohue counsels have a variety of special needs – they may have a learning disability, be hearing impaired or have emotional issues. But they all come to the BOCES campus to learn, grow and develop the skills that will help them build a career when they exit school. The students, who range in age from 15 to 21, typically enroll in the school’s Introduction to Career Trades program, which allows them to explore seven different trades in their first year at BOCES: Auto Body, Horticulture, Applied Art, Construction Trades, Building Maintenance, Office Skills and Auto Trades. “I usually ask these Orientation students to give 2

me a minimum of three or four choices and every 20 days, I ask them if the want to stay or rotate into a new program and try it,” Ms. Donohue said. Some of the programs, such as Construction Trades and Building Maintenance, for example, are well-paired and students who sample both “get a broad view of the construction industry,” Ms. Donohue said. Between a student’s second and third year at the campus, they must choose a trade on which they want to concentrate to become a Specialist. Ms. Donohue works with the students, their parents, home school districts, teachers and the campus social worker to ensure that students are on the right course to meet their needs and career goals. She steps in as an advisor and confidante when a student is dealing with personal problems and coaches them in developing the soft skills and social graces --- how to get along, anger management, communication, good work habits --they need both in the classroom and on the job. “It really touches me to see a student who enters the program at age 15 all ready to go to college or start working just a few years later,” she said. Eileen Yip: Social Worker Helps Students Reach Their Goals Working collaboratively with the guidance counselors on behalf of all of the students on campus is social worker Eileen Yip. While her job largely involves counseling students when life’s stressors begin to negatively impact their school work and life, Ms. Yip works with her guidance counselor colleagues and campus teachers to help get students back on track. She offers individual and group counseling, works with students requiring crisis intervention, and provides follow-up with teachers and parents. Teachers are Ms. Yip’s eyes and ears and may refer students to her when they see a student showing signs of distress or slipping grades. Ms. Yip regularly visits classrooms, is in the corridors or lobby between classes, and in the lunchroom daily so students can seek her out. “I try to communicate a readiness to listen and help,” she said. “Most students are receptive and seek out my attention as needed.” As a clinical social worker who has training as a state-licensed psychotherapist and certified substance abuse counselor, Ms. Yip can help students with the many different types of problems Continued on page 3

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School Counselors: Advisor, Mentor...

“Never let anyone discourage you if you want to write. There's no one path to getting where you want to be.”

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that are “all components of a teenager’s life,” she said. “They just need the ability to release. Once a student gets into my office, that’s all it takes. Ninety percent of the students are open to coming back again to talk.”

New York Times freelance writer Brienne Walsh

All conversations with Ms. Yip are completely confidential unless the student gives permission for her to contact the home school or their parents, or the student poses a danger to him or herself or to others. “Part of my role is to help students to communicate with the people in their life,” she said, “so they can work things out.” Most students Ms. Yip sees are on a case-bycase basis, while others have an Individual Education Plan that requires them to meet with her regularly. She also helps students fill out job applications and will write job referrals for them. “I’m here to help students achieve their goals and be successful at BOCES, and to motivate them to gain skills so they can move into the world of work or higher education.” For more information, contact 914-761-3400 and ask to speak with a counselor.

College Trips Interested in a SUNY college and want to check it out? Hitch a ride with the Career and Technical Education Center. Martin Sommer, the campus’s guidance counselor in charge of college and career planning, regularly organizes college campus visits throughout the year, which are open to the entire student body. The outings are daytrips, with a coach departing from the campus in the morning and returning in the afternoon. So far this year, students have visited Westchester Community College; SUNY Delhi; SUNY Morrisville; and SUNY Cobleskill. Students take a tour of the campus, get to check out the dorms and dine in the college cafeteria, and most important, meet with a faculty member from the program they’re interested in. “For many of our students, this is the time to get up and see these colleges and schools of technology in person,” Mr. Sommer said. College representatives also visit the BOCES campus throughout the year. Presentations have been made by SUNY Cobleskill, Delhi and Morrisville; City University of New York (CUNY); the Culinary Institute of America; University of the Arts; the Finger Lakes School of Massage and Johnson and Wales.

Professionals: Opportunity Always Knocks for New Careerists There are plenty of opportunities for enterprising young people just starting out in their career – but they have to be willing to seek them out. That was the key message professionals had for the 1,400 high school sophomores who attended the annual Career Conference Day hosted by the Southern Westchester Center for Career and Technical Education. The students, representing 14 different school districts, spent the morning of Nov. 18 at the Valhalla campus hearing the pluses and minuses of more than 40 career fields – from the arts, writing and education to business, law and health --from professionals working in the field. “Nobody’s going to take you by the hand. You have to go out and get what you want,” said James Gedge, an actor/singer/musician who spoke about careers in the arts. The Center for Career Services hosts the Conference each year to assist school districts in their effort to provide sophomores with career guidance and exposure to career fields they're interested in exploring. Front Page of the Times Freelance writer Brienne Walsh, 28, held her young listeners in awe as she talked about how her passion for travel eventually landed her a cover story on the front page of the travel section of the New York Times. Believing that she didn’t have a chance, Ms. Walsh nevertheless pitched a story to the paper about a hike she made through Argentina’s 3

Patagonia region last summer. When the editor called to hire her, Ms. Walsh said she thought the editor was kidding. “I started freaking out and crying and I called my parents.” Her story was published this September along with photos she’d taken herself. “It was a moment when I knew I had made it,” she said. But the moment didn’t come without patience, persistence and being in the right place at the right time. Ms. Walsh had no formal training as a journalist, she said, but got a job through a friend writing content for the New York Daily News’s website. The paper published many of her travel photos on the website, allowing her to build up a portfolio. That led to other freelance assignments, where she earned little, about $50 an article. “It wasn’t much money for all the work I put into it,” she said. She also blogged for the Huffington Post, improving her writing and building up a following. Some of her posts even went viral, occasionally garnering her personal criticism. “Never let anyone discourage you if you want to write,” she advised the students. “There’s no one path to getting where you want to be.” Food Services, Sports Going Strong Students interested in careers in Culinary Arts, one of the Center’s most popular programs, Continued on page 4

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Professionals: Opportunity Always...

challenging. “It’s very specialized,” Ms. Sperrazza said. “It takes a Continued from page 3 year just to get familiar with the operating room and the equipment, which is very extensive, and two years to become proficient, where you know the surgeons and their preferences and sterile techniques. You’re the Desi Colon, a food services instructor at Westchester Community College. gatekeeper for that patient who can’t speak for himself.” packed the school’s teaching kitchen. Guest speaker Chef Desi Colon, an instructor at Westchester Community College, said the food services industry is “still viable in Westchester County. Everybody has to eat. The advent of celebrity chefs and television food shows has brought a new level of interest to the field. It used to be considered a blue collar profession and now you have white collar celebrity chefs.” The field also is wide open in the sports industry, Jamie Block, the athletic director for the Valhalla school district, told students. From the multi-billion dollar fitness and nutrition industry to designing sporting facilities to selling memorabilia, “sports is a massive industry,” he said. “It’s huge. If you have a passion for sports, it’s endless.” Nursing Shortage Equals Opportunity

She advised students to first study to become a Licensed Practical Nurse (LPN) and to continue their studies to get their RN

teer ambulance corps operate junior programs for students interested in exploring the EMS field, which is a good way to find out if it’s the right fit, Mr. Usher said. “It’s a demanding job. You have to want to do it.”

Jamie Block speaks about sports-related careers.

license while they work. Starting salaries range from $45,000 to $47,000 for an LPN and from $63,000 to $67,000 for an RN, plus overtime. “And there’s plenty of overtime. Most RNs are good for making more than $100,000 a year,” she said.

Another career field that continBOCES Graduate ues to grow is Talks Up EMS the health indusBrian Usher, who just try. Deborah last year graduated from Sperrazza, a the SWBOCES Emerregistered nurse gency Medical Services who works at Deborah Sperrazza is a nurse on the Career Services campus. program, returned to the Center for talk to the sophomores about being a first responCareer Services, said there’s a “tremendous der and careers with the fire department and as shortage of nurses and it’s going to get worse, an EMS technician. He also led the students which means there’s a lot of opportunity.” through a CPR exercise on a training mannequin. There are more than 250 disciplines in nursing, with operating room nursing one of the most

Brian Usher gives Emergency Medical Services students a lesson in CPR.

Westchester County fire departments and volun4

Helen Powers went from being a stay-at-home mom to a business owner.

Small Business And Helen Powers, who spoke about business occupations, told the students how she went from being a social studies teacher nearly 40 years ago to a stay-at-home mom who started her own editorial production company proofreading and editing material written for and by physicians. “Business itself was not my passion,” she admitted, “but my children were the motivation for the business. I realized that if I owned my own business, I might not be able to make as much money as someone working in Manhattan, but I could definitely get to my kid’s soccer game.”

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Cosmetology Students Give Manicures for a Good Cause In these tough economic times, many families are struggling to make ends meet. Things are even more devastating when the loss of a job or home or a catastrophic incident hits a family. In 2002, Pam Koner, a Westchester mother, was moved by a series of “New York Times” articles that focused on poverty in the United States. She contacted an outreach worker in Pembrook, Ill., and offered to help after convincing friends and neighbors to send boxes of food to needy families every month. Today her organization, Family-to-Family, helps families in 18 communities by connecting families who have with families in need. For her work, Pam Koner was nominated this year as a CNN Hero. When Family-to-Family contacted Christina DiPrinzio, a Cosmetology instructor at the Center for Career Services, to help with a fundraiser for a needy family, Ms. DiPrinzio and her students were moved to volunteer immediately. On Saturday, Dec. 17, four cosmetology students, Ms. DiPrinzio and fellow Cosmetology

Students Monica Miro-Reyes, White Plains High School, and Nikole Castro, Alexander Hamilton High School, give manicures at a holiday fundraiser for Family-to-Family.

teacher Yolanda Lopez, attended the fundraiser to help a needy family in Burton, Mich. The family of eight had lost their home in a gas explosion and the dad, an auto industry worker, had been laid off. The Cosmetology students, Nikole Castro from Alexander Hamilton High School, and Monica Miro-Reyes, Jaqueline Varela, and Bernice Britos, all from White Plains High School, attended the fundraising party and gave manicures to the 30 guests. The guests donated clothes, household items, books and Christmas gifts for the Michigan family, and “were thrilled with the efforts of the students in making the party special,” Ms. DiPrinzio said. “The students were happy to donate their time and talents to a very worthwhile cause.”

Educators from China Tour Career Services Campus Sixteen school principals and superintendents from Jilin, a province in northeastern China, toured the Southern Westchester Career and Technical Education Center on Dec. 7 to learn just how technical education is taught in America. The visit was arranged by Michael Kenny, New Rochelle High School’s director of guidance, and BOCES assistant director Dr. Clement Ceccarelli, who welcomed the delegates with breakfast prepared by Culinary Arts students. Jilin province has a partnership with the New Rochelle School District through a student exchange program that evolved from a federal grant New Rochelle received in 2009 to launch a foreign language immersion program in Mandarin Chinese that begins in seventh grade. After breakfast, the delegates toured the campus in small groups, escorted by translators and several students representing each of the technical programs. What impressed the delegates most was seeing how learning is combined with hands-on-instruction. “You have very excellent facilities for teaching here,” Wang Lioing, principal of the Jilin Industry & Economy Professional School, said through her translator. “I am most impressed with how theory is combined with practice in one big classroom.” After the tour, the group had a chance to talk with teachers and staff at the school’s annual holiday lunch. The student escorts included Kareem Glover, Brandon Jones, Nick Pecora, Kaitlin Manuele and Desiree Torres. A Protective Services student shows delegates how to take fingerprints. 5

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From the Inside Out: EMS, Protective Services Students Learn from Bodies…The Exhibit

featured dissected organ specimans that show the results of unhealthy choices, such as smoking, on the lungs and other organs.

Emergency Medical Services and Protective Services students had an eye-opening, extraordinary experience on a field trip in January to see Bodies… The Exhibit in New York City.

“I didn’t know the body was so complicated,” said Norma Valencia, a junior from New Rochelle in the EMS program. “I was excited to see this exhibit. It was interesting to see what’s inside you.”

Through actual human bodies that have been dissected and preserved, the students were able to get a close-

up look at the body’s various systems: skeletal, muscular, nervous, respiratory, digestive, urinary, reproductive and circulatory. The exhibit also

Prior to touring the exhibit, students had a one-ofa-kind opportunity to experience how a blind person navigates New York City. In complete darkness, small groups of students using a walking stick were led through some daily activities by an exhibit guide who is blind or visually impaired: a walk through Central Park, a visit to the grocery store, entering and exiting a subway train, crossing a busy street and stopping in at a diner for a cup of coffee. The new “Dialog in the Dark” exhibit changed some students’ perception of what it means to be blind or to have low vision. “I appreciate more what blind people go through,” said Norma. “Seeing is wonderful,” added New Rochelle senior Maria Cardenes, “because we can see the world in different colors and perspectives.”

Santa Gets a Little Help from Building Maintenance Students

creativity on a limited budget. The project fell right into my curriculum.” Teaching assistant Skylar Kranz added that the project was a great opportunity to work with new tools. “Any opportunity to delve deeper is always welcome.”

Santa has a few helpers, but they’re nowhere near the North Pole. They’re right here in Valhalla, at the Southern Westchester BOCES Center for Career Services.

This isn’t the first time Mr. Thomas’s students have done work for Greenburgh’s Parks and Recreation Department. They built several picnic benches and renovated a beat-up trailer that’s now used as a first aid station, said Parks and Recreation Department Commissioner Gerald Byrne. “It’s tremendous what these kids do. Their work has been outstanding.”

Moses Jolissaint of New Rochelle, Colin Lyons of Mt. Pleasant, Javier Guerra from Port Chester and Jeffrey Trojan from Nyack, all students in the school’s Building Maintenance program, went to town in their campus workshop, building holiday props for the Greenburgh Parks and Recreation Department’s Breakfast with Santa on Dec. 3.

The students chalked the project up to being fun. “I loved it. You could get really creative with it,” said Colin.

Students in the program learn aspects of building maintenance, including carpentry, plumbing, cleaning, general maintenance, painting, electrical work, sheet rocking, and how to use a variety of tools.

From left: Students Moses Jolissaint, Colin Lyons, Javier Guerra and Jeffrey Trojan.

On Nov. 21, the Parks and Recreation Department dropped off lumber, paint and other materials. A week later, the students had transformed it all into a lighted gingerbread house, red- and white-striped candy canes, and a snowman whose “button nose” and “two eyes made out of coal” (as the song goes) were made from repurposed kitchen cupboard doorknobs. The students had also hand traced the curved lines of the snow covered roof of the gingerbread house and cut them with a jig saw. The project was perfect for the students because it “encompassed everything they’re learning – painting, electrical and carpentry work and repurposing materials,” said teacher Richard Thomas. “It really let them use their 6

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Campus Notes • Campus Notes • Campus Notes • Campus Notes • Campus Notes • Campus Notes Emergency Scenarios Help EMS Students Apply Lifesaving Skills Students in the Emergency Medical Services program tested their lifesaving skills and knowledge in role play exercises to help them understand various types of shock and how to treat them. Students took turns playing first responders to mock emergencies and were responsible for correctly recognizing each type of shock, treating patients accordingly, and building a story about each patient’s symptoms to report to paramedics. Cosmetology students pitched in with make-up application for wounds. Right: Students Joseph Finiteri of White Plains and Ashlee Palmero from Valhalla, work together to treat patient Joseyln Cuateco from Mamaroneck. Hula Hoop Challenge Students in the Alternative High School and Therapeutic Support programs at the Center for Career and Technical Education matched wits in a game that challenged their memory and gave them an opportunity to work together and strategize. Coach Joe Racioppo created the game using colored hula hoops thrown randomly across the floor. Students started the game by jumping into a hula hoop of any color on one side of the room and guessing which color hula hoop to jump into next based on a list of colors Coach Racioppo had but didn’t share. When players stepped into the wrong color hoop, their turn was up and the next team member would have to rely on his or her memory to correctly retrace the previous player’s steps to get through the hula hoop maze and cross to the other side of the room for a win. “This was unique because these two groups of students have different learning needs and levels,” Coach Racioppo said. “The game brought cognitive skills together with creativity and socialization.” 7

Putting the Fun in Auto Body Repair FunFuzion is taking car repair to a whole new level for students in the Auto Body program at the Southern Westchester Center for Career and Technical Education. The New Rochelle indoor entertainment megaplex recently offered teacher Paul Casagrande 30 electric Go-Karts his students can renovate and refinish with their own painted designs. The cars mainly need repair to their fiberglass body, a material that’s tricky to work with but that will give the students an opportunity to learn to refurbish it properly. The real fun will be painting the cars with unique designs, flames and stripes, including one that will sport the school's logo. “It’s a cool custom paint exercise,” said Mr. Casagrande. “We have some really talented guys.”

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Campus Notes • Campus Notes • Campus Notes • Campus Notes Flowers and Wreaths Brighten the Holidays SWBOCES Center for Career Services 65 Grasslands Road Valhalla, NY 10595 914-761-3400

Putting their artistic skills to work, Ornamental Horticulture students created some fabulous wreaths and table decorations to sell to staff during their annual holiday sale in December.

Linda Maria Suarez, Director Dr. Clement Ceccarelli, Supervisor, Advanced Career and Technical Education Dr. Colleen Murray, Supervisor, Introduction to Career Trades Eileen Bloom, Supervisor, Alternative Education Suzanne Davis, Newsletter Editor Southern Westchester BOCES 17 Berkley Drive Rye Brook, NY 10573 914-937-3820 Board of Education President, Georgia Riedel Vice President, Joseph Wooley John DeSantis Nancy Fisher Richard Glickstein Beverly A. Levine

Sudent Lan Tagg shows off her Santa-themed tabletop tree.

James Miller James T. Langlois, Ed.D., Interim District Superintendent

Client Design Gives Commercial Artists Real World Experience

Sandra A. Simpson, Chief Operating Officer/ Deputy District Superintendent

To get a sense of what it’s like to work in advertising and media design, students in teacher Damian Powers’ Commercial Art class meet with real-world clients in need of design services. In October, the class held a client meeting with Michael Dwyer, art director for Turtle Beach in Elmsford, a company that designs, manufactures and markets high-quality, headsets for video game consoles and personal computers.

Assistant Superintendents Susan L. Carr, Educational Services Harold Coles, Psy.D., Regional Services Sheila McGuinness, Director, Human Resources Stephen J. Tibbetts, Business and Administrative Services The Southern Westchester Board of Cooperative Educational Services, its officers and employees, shall not discriminate against any student, employee or applicant on the basis of race, color, national origin, creed, religion, marital status, gender, age, handicapping condition or sexual orientation. This policy of nondiscrimination includes access by students to educational programs, counseling services for students, course offerings and student activities, recruitment, appointment and promotion of employees, and employment pay and benefits, and it is required by Title IX of the Education Amendments of 1972 and Section 504 of the Rehabilitation Act of 1973, as amended and then promulgated thereunder, not to discriminate in such a manner. SWBOCES IS AN EQUAL OPPORTUNITY EMPLOYER Title IX Coordinator Michael Gargiulo, Director of Human Resources Section 504 Coordinator Thomas DiBuono, Director of Facilities and Operations “The Mission of Southern Westchester BOCES is to collaborate with school districts and communities to meet their educational challenges by providing regional leadership and cost-effective, high-quality services.”

The students were asked to design a print ad for the X12 headset, Turtle Beach’s best seller. Mr. Dwyer gave the students some pointers for creating their ad: research Turtle Beach and the X12 product to figure out the target market and how best to promote the headset; and check out other ads for similar headsets to determine how to make theirs different, dynamic and appealing to the target market. “This is the kind of project that gives the students a taste of what it would be like to do this for real,” said Mr. Powers. The students worked on their ads for a week and met with Mr. Dwyer again to get his feedback. Mr. Dwyer ultimately chose an ad created by student Dan Cardinale from Westlake High School. Dan was awarded a Turtle Student artist Dan Cardinale snagged a Turtle Beach headset for his design work. Beach headset valued at $60 for his quality of work. 8

Tools of the Trade Winter 2012  

Newsletter for students of Southern Westchester BOCES Center for Career Services