Publication of the Southwest Car Wash Association




“Simply electric from the beginning to the end.”












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Publication of the Southwest Car Wash Association




“Simply electric from the beginning to the end.”














XPERIENCE SCWA 2026 – the theme Connecting the Car Wash World, perfectly captured the spirit of this year’s annual event. A record number of operators traveled to Fort Worth to kick off the Car Wash Industry’s “New Year.”
Bringing together so many accomplished car wash operators and industry suppliers from across the country is always energizing. As one first-time attendee from California shared, “I’ve heard many great things about the SCWA show—but you truly have to experience it to understand how outstanding it is. This will now be my one go-to car wash event every year.” Another first time attendee labeled the SCWA event as “simply electric from the beginning to the end.” Pictures tell the story, so please visit our facebook page or website to see all the great photos.
An event of this magnitude requires tremendous effort from many dedicated individuals. From our exhibitors to SCWA leadership, countless hours are invested to ensure a first-class experience for all. To the 2025–26 Board of Directors—thank you for your time, energy, and unwavering commitment to SCWA and the car wash industry. Board members consistently go above and beyond, generously contributing both their time and personal resources in service to our membership. It is truly an honor to serve alongside such dedicated leaders.
The Convention officially kicked off with an energizing and engaging CEO Forum presented by Scott Kartvedt, former Blue Angel pilot and stunt pilot in Top Gun: Maverick. The record-setting EXPO floor—featuring more than 450 booths and over 120,000 square feet of dynamic exhibits—was the centerpiece of the event. The insightful Convention Keynote was delivered by former House Speaker Kevin McCarthy. Special ceremonies honored Paul Fazio with the 2026 SCWA Lifetime Achievement Award. Visit our website to enjoy the video of Paul’s remarkable career. Friday concluded the Convention with ZIPS CEO Pete Nani describing the importance of creating the right culture in your organization —capped three powerful days of programming.
The packed EXPO floor once again featured the popular Car Wash QUICK TALKS sessions. These sessions spotlighted industry professionals who shared practical ideas that could be implemented immediately. Each speaker was challenged to provide at least three actionable takeaways for instant business improvement—and the sessions I attended delivered tremendous value and fresh ideas for my own operation. We have received many special emails with comments like from one attendee, “incredible job and week at SCWA. I walked away with so many ideas and perspectives that I’m excited to bring back and apply at my wash”.
The SCWA Convention & EXPO continues to grow in both interest and national recognition. This year marked our largest attendance ever, with nearly 2700 operators participating in the full range of activities. Attendees represented operators from coast to coast and border to border.
Equally significant was the strong attendee-to-exhibitor ratio:
• 35% Registered Exhibiting Company Representatives
• 65% Pre-Registered & On-Site Non-Exhibitor Attendees
This year, SCWA also introduced an exciting new initiative: NextGen Under 30. This program recognizes and celebrates rising leaders under the age of 30 who have demonstrated exceptional skill, dedication, and professionalism early in their car wash careers. The 2026 honorees have already made a meaningful impact on their companies and on the industry as a whole. Our 2026 NextGen Honorees are featured on page 26. If you would like to suggest a deserving candidate, please contact SCWA Headquarters for nomination criteria and submission details.


I hope you were able to join us and fully EXPERIENCE SCWA 2026—gaining new ideas, innovative solutions, and proven strategies. If you were unable to attend, you truly missed an outstanding opportunity to connect with the best of the car wash world.
Our sincere appreciation also goes to Past President Jeff Blansit for his outstanding leadership and vision this past year. His dedication to SCWA and the industry sets a strong example for us all.
Thank you as well to the many exhibiting companies that participated in the 2026 EXPO. We deeply value your partnership and are confident your investment will deliver meaningful returns.
A special thank you to our 2026 SCWA Sponsors, whose support helped make this year’s events more engaging and accessible. We encourage all members to support the exhibitors and sponsors who generously support SCWA.
As we move forward together, thank you for your continued commitment. I challenge each of you to carry the energy, enthusiasm, and momentum of EXPERIENCE SCWA 2026 into the year ahead.
I already look forward to seeing everyone back in Fort Worth, February 24–26, 2027, for the 2027 SCWA Convention & Car Wash EXPO.













The SCWA membership elected two new members to the Board of Directors during the recent Annual Membership Meeting held at the 2026 Convention & EXPO in Fort Worth. Congratulations to those accepting board positions from left to right: Eric Warden and Scott Hicks with SCWA President Tim Jones




SCWA recognized Iona Kearney who will be retiring from a board leadership role. Iona will continue to coordinate the new SCWA NEXTGen Under 30 program for the coming year.







he SCWA membership elected Tim Jones as the 2026-2027 President during the Annual Membership Meeting held during the 2026 Convention & EXPO in Fort Worth. Tim is the owner of the Champion Car Washes in Joeltown, Tennessee.
Tim was presented the presiding gavel by outgoing President Jeff Blansit. In turn Tim presented Jeff with a crystal award honoring Jeff’s long service to SCWA and recognizing his year as SCWA President.













and above par for wash results to reach maximum efficiency. Monitoring the equipment with daily and weekly checks are a must to prevent potential mishaps or out-of-control usage — water, chemistry, etc.
“Speaking from the standpoint of our systems only, if completely biodegradable chemicals are always used and routine maintenance followed, quarterly nutrients need to be added to the system, and an annual filter change is required,” Gibney says.
If you have multiple checking or savings accounts, consider consolidating to one of each, preferably at the same bank-more accounts mean higher odds of overdrafts. Especially troublesome are accounts with automated withdrawals or payments-easily overdrawn if no one is paying close attention. If there are lots of CDs, savings accounts and/ or moneymarket accounts at different institutions, some could be easily overlooked.
CWA presented Paul Fazio with the 2026 Lifetime Achievement Award in ceremonies during the recent 2026 Convention & EXPO in Fort Worth.
Paul Fazio, aka Sonny’s son, announced his retirement last February marking the culmination of his extraordinary career in the carwash industry, which spanned more than four decades.
If maintained correctly, the final results provided by closed-loop carwashing should rival conventional wash quality, the NWI team states. The path to achieve this quality is not without some increased maintenance requirements and equipment costs. But, these factors should be weighed against the savings of reduced water and sewer costs to determine the feasibility and profitability of closed-loop operation.
biodegradable chemicals, operating a true restoration system that removes chemicals from the water and following the manufacturer’s required maintenance, Gibney concludes. If so, customers will not be able to tell any difference in wash quality compared to the use of fresh water.
By freelance contributor, Jonathan Abrams, Carwashing & Detailing

His steadfast commitment to the company’s employees and clients drove unprecedented growth and helped elevate the entire car wash industry. According to Paul, “It’s been a wild ride, and I wouldn’t change a thing.”
Born into the industry, Paul started his professional career in car washing as an owner/operator in 1981, joining his brother Michael at Fazio Enterprises. In 1991, Paul sold his share of the company to his brother and bought into his father’s company, Sonny’s Enterprises, Inc. At the time, Sonny’s was a small supplier for the car wash industry. Drawing on his experience as an operator and his understanding of the industry, Paul grew the company through marketing that resonated with his audience.
In presenting the Lifetime Achievement Award, SCWA President said, “A visionary leader, Paul Fazio was instrumental in shaping both Sonny’s Enterprises and the broader carwash industry.”
Stick with paper statements. It's perfectly fine for you to access your accounts online, but it's easy for someone else to overlook or be shut out of your online only accounts, which may be difficult to access. Bills and statements that arrive in the mail provide a wonderful fail-safe. That's true even if the financial agent doesn't live near you-your mail can be forwarded to that person by the
Could someone step in and successfully manage your financial affairs if you are unable to do so yourself? Of course, you could execute a "financial power of attorney'' designating someone as a "financial agent" to act on your behalf in financial matters if you're incapacitated. But just drafting that document with an attorney, which you should do, doesn't guarantee that this relative, friend or adviser will know what to do. The issue isn't so much whether he/ she lacks financial savvy-it's that figuring out someone else's finances on the fly is a massive challenge. Having a financial plan in place for health emergencies is especially on many people's minds now because of the coronavirus pandemic, but an incapacitating emergency could come up at any time. Here's how to prepare finances for an emergency handoff…
SIMPLIFY IN ADVANCE
credit card payments are among the most common missteps when someone takes over your finances. The more cards you use, the greater the odds that there will be a problem. Cut back to only two, if possible.


Create a concise guide to your finances. Having all of your financial information in one place will save your designated agent a lot of time and greatly reduce the odds that something will be missed. Handwrite this list, or type and print it. But don't save it on your computer or send it via e-mail-that would increase the risk that this sensitive
Income sources. Note how each of your income streams arrives-pensions and Social Security payments often are direct-deposited into bank accounts, for example. If you
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very car wash operator has the same goal: deliver clean, shiny and dry cars that keep customers coming back. However, consistently hitting that mark – without letting operational costs spiral out of control – is where the real challenge lies.
Doing so requires constant attention to the most significant levers of profitability in your wash: chemicals, water and high-performing equipment. In today’s increasingly competitive market, effectively navigating these expenses is essential for delivering a complete wash experience that drives customer retention and boosts your bottom line.
But there are also several ways to save.
While car wash operators cannot negotiate certain – and often rising – costs, there are opportunities to reduce the expenses you can control without compromising uptime, wash quality, or customer satisfaction. This can help mitigate increases in other expenditures, keep your bays running at peak performance and ultimately help your bottom line.
For most sites, the three highest operational expenses are chemistry, water and electricity, although these can vary by car wash type and geography. Tunnel washes, for example, typically have lower per-car costs on consumables due to volume and automation; however, these figures fluctuate depending on the wash package. For instance, a basic tunnel wash normally uses fewer gallons of water per car than higherlevel wash packages.

But when you examine the individual cost-per-car averages*, the importance of managing your chemicals – the most



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•Car Wash Equipment Sales, Service, Installation and Parts
•Installation and Service on All Manufacturers
•Consulting
•CAD Drawings and Design Services
•Training (Operational and Maintenance)
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controllable of these consumables – becomes apparent:
Water: $0.40-$1.80+ per car (if not using reclamation)
Electricity: $0.50-$1.00 per car
Chemicals: $0.40-$1.25 per car
*For Illustrative Purposes Only
*Benchmark averages that fluctuate based on regional utility rates, equipment efficiency, volumes and wash packages
“The chemicals in your wash packages are the key recurring consumables for operations because the selection is more dynamic than other variable costs,” said Mack Ewing, Senior Director, Sales and Marketing, OPW VWS. “Therefore, knowing the chemical cost-per-car is a powerful metric that can drive profitability because it’s under operator control.”
This starts with clarity. Operators must know what chemicals are being applied, in what volume and the features per package. When you understand the specific type and amount of chemicals used in each application of your wash packages, you can choose which products to invest more in (or less). This also helps you plan and define upgrades and new offerings, such as ceramic soaps or graphene coatings, because the optionality makes it easier to adjust your mid- to high-level wash packages that have more services.
“Having these product-by-product insights provides a more flexible approach to configuring and operating the wash as intended,” Ewing said. “It also minimizes the risk of misapplying the chemicals for a given package.”
Monitoring equipment performance is another key factor in managing chemical costs.
High-quality, well-functioning systems help optimize the efficiency of your chemical usage because the equipment automatically applies the right amount of chemical per wash. This underscores the importance of preventative maintenance for cost savings.
Work
Taking stock of your chemicals and delivery systems is always a good practice. Cycle counting and/or utilizing inventory software are a good start. You can also perform an internal audit with visual inventory inspections and basic usage tracking.
But applying a more thorough analysis can deliver costsaving results.
First, consider how often your chemical supplier walks through your site with you. Partnering with a trusted distributor or supplier for routine audits doesn’t just finetune your cost-per-car – it can uncover waste you didn’t even know was there.
“The right supplier or distributor should perform volumetric audits of your chemicals to help determine your actual cost per package,” Ewing said.
Beyond just the numbers that impact product purchasing decisions, this analysis can provide you with more options to modify your wash packages to optimize expenses.
“The results are often surprising. For example, a thorough chemical audit could reveal that your bottom-level package, while affordable for the consumer, is using more or less



chemistry than is needed. That would reduce the package’s profitability and doesn’t provide the best value to the customer.”
It is also important to foster strong relationships with your distributors and suppliers.
“A strong relationship with your chemical distributor allows you to rely on them for transparent information about cost-per-car, package inefficiencies, proper dosing and even equipment calibration,” Ewing said. “Additionally, work with them to find a good cadence for regular site visits, increasing frequency at new sites or as seasons change.”
Proactively assessing your chemical product volumes according to need can enhance efficiency and drive additional savings in both the short and long term.
Connected cameras track a vehicle from the pay station to the tunnel, ensuring that the equipment will provide the purchased services to the correct vehicle, Davy explains. Controllers also provide safety for the consumer by controlling the conveyor and other equipment, automatically pausing the tunnel when there is a problem.
Support at Belanger. “If that goes down, there’s no way to pull a car through, so the whole bay shuts down — and every minute of downtime costs you revenue and damages the customer experience. That’s why conveyor maintenance is so critical. It’s not just about keeping things moving; it’s about ensuring reliability, throughput and safety.”
It is best to run through the list either before you begin operations for the day or after business hours. Some of these basic tasks should include:
With the ramped-up speeds and maximum loading efficiency needed, it is easy to see the importance of proper control in the world of express tunnel washing. Integrated and cooperative monitoring systems have proven to be a profit protector for many bustling car care operations. How do modern controllers enable these monitoring systems to prevent both loading issues and damage complaints in carwash tunnels?
• Daily and nightly visual inspections of the tunnel and wash system
• Wash down the bay and equipment, especially the conveyor
• Check for any loose wires or air lines
• Grease all bearings
• Keep the conveyor, floor and drains free of debris
Here, camera systems can provide on-site tracking and help avoid delays caused by a loader, which prevents slowed productivity and missed rollers. Inside the tunnel, cameras can even stop the conveyor when the vehicle is not where it is supposed to be, Davy states. Stopping the tunnel can prevent costly accidents and the downtime they create. These anti-collision systems allow a carwash to run vehicles closer together, further increasing valuable throughput and revenue on busy days.
You know what they say about an ounce of prevention? Well, it also applies to cost savings for car wash operations.
This tight control can allow for customers to receive a custom “light show” in the tunnel as well, Davy states. This feature can create a unique experience for each customer based on what was selected and purchased. Modern controllers can even activate unique signage or special lighting for any visiting unlimited wash club members.
Another advantage controllers enable is to-the-inch application of chemicals. This precise application means operators can effectively control their washes’ chemical costs. When set up correctly, equipment only sprays the vehicle, not the gap between vehicles, Davy notes. This to-the-inch application continues through the entire tunnel and applies to such services as ceramic coatings, wax applications and other necessary chemistry. This universal control not only saves on chemistry costs, but it also provides customers a better wash experience.
Unplanned downtime doesn’t just throw off your schedule – it can cost you hundreds, even thousands, in lost revenue and repairs. That’s why preventive maintenance on key components, such as conveyors, washers, chemical delivery systems and especially the air system, is not a “nice-tohave.” It’s your first line of defense against waste, equipment failure and frustrated customers.
Failing to perform routine maintenance can lead to several avoidable issues:
• Dirty and cluttered wash bay
• Waste of expensive chemicals and water
• Buildup of harmful contaminants, mold and bacteria
• Problems with the air system
• Premature parts corrosion and rust
• Wear and damage to conveyor belts, bearings and wash equipment
• Higher power usage
Energy efficiency can be another advantage. “Your tunnel controller also helps you save electricity by driving each piece of machinery in the tunnel, activating your vehicle frequency-driven devices and controlling signage and lighting around your facility,” Davy continues. “Additionally, your tunnel controller can help conserve energy by leaving your dryers on when multiple cars are in the tunnel, avoiding costly start-ups of the dryer system. Without wasting chemical or electricity, you are better able to control your per-car costs and make each service more profitable.”
• Increased downtime
• Diminished customer experience
More often than not, these and other common equipment problems in wash tunnels can be minimized or prevented altogether with a stringent maintenance routine. A good practice is to create a basic checklist for the on-site staff to follow, which can be optimized with a two-pronged approach.
First, follow the manufacturer’s recommendations and specs for general maintenance on the wash equipment itself. Then, support the manufacturer’s guidelines with your own checklist that outlines daily, weekly and monthly tasks your staff can perform in and around the facility, paying extra attention to the conveyor.
Bath points to efficient look-ahead features in a carwash tunnel that can include the controller keeping the blowers running for the following vehicle. Again, this step saves energy and creates cost savings. “There are many features that can help operators save power, water, etc. When you understand all these modern-day features, your process will benefit as well as your cost savings,” Bath says.
“Conveyors are the backbone of any tunnel system,” said Jim Ferguson, Manager, Sales Ops, Aftermarket and Tech
Keeping your site clean and organized, and creating a detailed preventative maintenance plan for your wash bay, goes a long way toward delivering consistency, both with equipment performance and overall wash quality. That consistency is what helps reduce expenses for power, water and chemicals, and avoid costly downtime, while still providing a quality wash experience. To that end, operations are increasingly implementing wash management systems that provide real-time data and visibility as part of their
Vehicle proximity devices, such as sonar, help identify features on vehicles so a wash can provide a better clean, Davy notes. For example, these devices can detect the windshield location, allowing for special windshield wash services or side mirror rinses. It is also possible to identify truck beds, allowing a wash to automatically turn off devices. This can prevent too much soap from being dumped into the truck bed or turn off blowers so they will not blow debris out of the bed onto other vehicles.








preventative maintenance programs. New technologies have emerged that monitor water pressure, chemical levels, motor performance and more to help the site operate with greater efficiency and deliver a competitive advantage.
“People simply want a clean, dry car, and preventive maintenance helps deliver that,” Ferguson said. “If you’re not staying ahead of maintenance issues, you’re creating gaps in the customer experience. And when customers start to question the quality or reliability of your wash, you’re giving them an opportunity to go elsewhere. In this industry, consistency is key. Protect your reputation by keeping your equipment running at its best.”
Car washes have water and chemicals continually flowing through them during operation. When combined with the dirt, grease and debris they wash away from vehicles, some issues can arise, often manifesting in a slick, slimy surface and a moldy stench in the wash bay.
These are indicative of a problem, and can be off-putting to customers. Fortunately, there is a solution.
Effective water reclamation is a key element in preventative maintenance and optimizing your site’s performance, as it slows down premature rust and corrosion on equipment. It also helps improve water quality and drive customer satisfaction – and it’s a cost saver, too.
While it is not mandated everywhere, water reclamation provides several benefits to operations:
• Keeps water moving to avoid stagnation
• Inhibits mold and bacteria growth
• Reduces bad odors
• Cuts new water expenses
• Water can be filtered and reused
• Helps your facility meet local regulations
• Improves the customer experience
• Sustainable, eco-friendly practice
Conclusion
While you can’t control every cost, you can optimize – and save – on your expenses. By building strong partnerships with your suppliers, monitoring your chemical and water usage, and incorporating a preventive maintenance program into your daily operations, you’ll not only protect your bottom line – you’ll also elevate the entire customer experience. A well-tuned, efficient wash is a profitable one. And when your customers consistently drive away impressed, that’s when savings truly turn to growth.
- Scott Friedman, Director of Marketing, OPW Vehicle Wash Solutions



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XPERIENCE SCWA 2026 – the theme Connecting the Car Wash World, perfectly captured the spirit of this year’s annual event. A record number of operators traveled to Fort Worth to kick off the Car Wash Industry’s “New Year.”
Bringing together so many accomplished car wash operators and industry suppliers from across the country is always energizing. As one first-time attendee from California shared, “I’ve heard many great things about the SCWA show—but you truly have to experience it to understand how outstanding it is. This will now be my one go-to car wash event every year.” Another first time attendee labeled the SCWA event as “simply electric from the beginning to the end.”

The Convention officially kicked off with an energizing and engaging CEO Forum presented by Scott Kartvedt, former Blue Angel pilot and stunt pilot in Top Gun: Maverick. Scott used his experiences as a Blue Angel pilot and also his combat background to highlight what it takes to consistently set yourself apart in your market. The insightful Convention Keynote was delivered by former House Speaker Kevin McCarthy. Speaker McCarthy offered his perspective on the current small business environment and what business owners can expect in the next 5 years from the economic and political arenas. The record-setting EXPO floor—featuring more than 450 booths and over 120,000 square feet of dynamic exhibits— was the centerpiece of the event.
The EXPO floor once again featured the popular Car Wash QUICK TALKS sessions. These sessions spotlighted industry professionals who shared practical ideas that could be implemented immediately. Each speaker was challenged to provide at least three actionable takeaways for instant business improvement—and the sessions I attended delivered tremendous value and fresh ideas for my own operation. We have received many special emails with comments like from one attendee, “incredible job and week at SCWA. I walked away with so many ideas and perspectives that I’m excited to bring back and apply at my

wash”.
Special ceremonies honored Paul Fazio with the 2026 SCWA Lifetime Achievement Award. Visit our website to enjoy the video of Paul’s remarkable career. Friday concluded the Convention with ZIPS CEO Pete Nani describing the importance of creating the right culture in your organization — all capping three powerful days of activities, education and EXPO.
This year, SCWA also introduced an exciting new initiative: NextGen Under 30. This program recognizes and celebrates rising leaders under the age of 30 who have demonstrated exceptional skill, dedication, and professionalism early in their car wash careers. The 2026 honorees have already made a meaningful impact on their companies and on the industry as a whole. Our 2026 NextGen Honorees are featured on SCWA website and in the SCWA ADVANTAGE magazine.
According to 2026 SCWA President Tim Jones, I think SCWA continues to raise the bar for the car wash industry. I always enjoy seeing the excitement and enthusiasm of all the attendees and exhibitors. SCWA is honored to be able to bring the greater car wash community together to start the year with such great anticipation and excitement.”





































Always a fun event during the SCWA Convention & EXPO is the Celebrate SCWA Party. SCWA headed back to Second Rodeo Brewing in Mule Alley in the famous Fort Worth Stockyards. The unique venue provides a great place to relax with old friends and meet new ones. Join us next year for networking, food, music and great hospitality.













This past year SCWA created a new and exciting initiative to recognize and honor rising leaders in the car wash industry under 30 years of age.
The SCWA NEXTGen Under celebrates young leaders in the car wash industry who have demonstrated exceptional skills, dedication and professionalism early in their car wash careers. The honorees were recognized in ceremonies during the recent SCWA Convention & EXPO in Fort Worth.
The efforts of the recipients have already had a meaningful impact on their companies and on the car wash industry as a whole.
If you know a young car wash leader who you think deserves to be recognized please contact the SCWA Headquarters for details.

Sergey Blansit Water Works Express
Sergey joined Water Works in January of 2018 and is known for successfully blending operational execution with a forwardthinking mindset. As a division manager, he has helped drive record efficiency, profitability, and customer satisfaction across multiple locations by building strong teams and streamlining day-to-day operations. Sergey brings a handson, people-first approach to leadership while embracing innovation. Focused on growth, talent development, and long-term impact, he is helping redefine what modern, highperformance car wash operations can look like for the next generation.

Andre Borrelli Micrologic
My name is Andre Borrelli and I work in car wash technology sales at Micrologic specializing in pointof-sale systems and control centers. I have over 10 years in the car wash industry, with a background in car wash operations. This experience allows me to understand real-world challenges operators face and provide practical, technology-driven solutions. I focus on helping operators improve efficiency, streamline processes, and enhance the customer experience through technology. I’m proud to continue contributing to the modernization of the car wash industry by bridging operational experience with advanced technology.
Criteria for consideration includes:
• Innovative Leadership
• Commitment to Sustainability
• Social Impact and Community Engagement
• Excellence in Customer Experience
• Operational Excellence
• Marketing Prowess
• Recognition and Achievements
• Potential for Future Growth

Jesse has worked Champion Car Wash since he was 16 years old. He assisted with various renovation and growth projects, along with the day to day operations. Upon graduation from high school, Jesse became the operations manager’s right hand man and assisted at multiple locations. Jesse was able to gain experience in maintenance and repair activity plus employee and customer interaction. He was promoted to Operations Manager and has been instrumental in increasing overall business. Jesse builds a quality management team and his dedication to car wash quality is second to none.

Andrew Clark AMP/NCS
Andrew Clark is a Senior Marketing Director for AMP, part of National Carwash Solutions, where he helps lead the brand and go-to-market strategy for a new generation of car wash technology. Andrew works closely with operators to challenge legacy systems and bring modern, data-driven tools to an industry ready for change. His work spans product launches, customer engagement, and industry events designed to translate innovation into real operational impact. Andrew is especially proud to be part of a team that is reshaping how car wash technology is built, deployed, and experienced.

Pablo Estrada AWS/WSI
Pablo began working at AWS/WSI almost three years ago as an installer of car wash tunnel equipment. He loves working with car wash operators from the prep/loading position to the cashiers. Pablo understands that all of these roles can provide feedback as to what the customer is perceiving as a clean car. Pablo’s smile and work ethic is unrivalled and AWS/WSI feels blessed as a company to have him on their team. In their eyes, Pablo is the next generation of car wash excellence because of his passion and admirable attributes. According to Pablo; “Now I am part of something bigger that helped me grow as both a man and team member. Being selected as part of the NextGen 30 under 30 Program is a huge accomplishment for me.”

Kole Greffin Wash GEC
My name is Kole Greffin; I am the President and Founder of Wash GEC lighting. Growing up around operations and equipment I knew from a young age I wanted to make an impact in the carwash space. Lighting has always been a passion of mine, which led me to found Wash GEC Lighting in 2024. As I have grown my business over the past 2 years, we have focused on developing innovative lighting and solutions designed to elevate the customer experience. One of my proudest accomplishments has been overseeing the development of the Luminova lighting controller, a patentpending platform designed to simplify control, customization, and scalability for car wash lighting systems.

Iona Kearney
Speedy Sparkle Car Wash
I am a second-generation car wash operator at Speedy Sparkle Car Wash in Colorado. In an industry often dominated by large corporate groups, I’m passionate about proving that small, family-owned businesses can lead with innovation, sustainability, and a strong, community based culture.
I’m known for my employee-first management style and operational excellence. I’m proud to run Colorado’s first and only certified Colorado Green Business car wash, working towards shifting the perception of car washes as environmental leaders. I am honored to be the youngest person to have served on the SCWA Board of Directors and look forward to many more years of car washing to come!

Chase Harvey Drew’s Car Wash
Chase is a full-time petroleum engineering student at Texas A&M with four years at Drew’s Car Wash. He worked his way up from car wash attendant to a key member of the maintenance team and chemical specialist. Chase works hands-on with wash chemicals and plays an important role in the installation and maintenance of car wash equipment.
Drew’s Car Wash is proud to have Chase as a valuable member of the team.

Jake Lamb CTEK
My name is Jake Lamb; I am the CEO of CTEK, a car wash service company that specializes in all aspects of the car wash industry. We are a service company that works in the entire states of Texas, Arizona, and New Mexico. I am also the owner and operator of 7 car washes. Being in the car wash industry since I was 17, I’ve noticed the need for reliable equipment and service in all aspects of the industry. This observation led me to focus on my real passion, helping other wash owners succeed through providing them limited downtime through proactive maintenance, honest communication and education.

Zach Sewell Scrubbies
Born & raised in Pittsburg, East Texas native Zach Sewell has been in the car wash world all of his life. When he wasn’t tagging along with his dad to get quarters out of the self-serve washes, you could typically find him somewhere in the woods. Fast forward to 2026, Zach has taken Scrubbies by the reigns, alongside his partners, implementing new techniques and features no other car wash has. He plans to continue growing the brand & finding new ways to make Scrubbies stand out. When he’s not at work, you can still find him in the woods. Some things never change.

Erin Shields Sonny’s Enterprises
Hi, my name is Erin Shields, and I’m the Assistant Marketing Manager at Sonny’s Enterprises. My role takes on many forms; I handle a lot of our email marketing, social media, and conduct campaigns, but my primary focus is directing the strategy and brand management of Sonny’s CarWash College and Tech Support. It has been an honor to work with SVP Bob Fox and his whole team. Getting the opportunity to position and nurture CarWash College as the community hub and often the first touchpoint for Sonny’s customers has been a privilege.





National Carwash Solutions
OPW Vehicle Wash Solutions
Ver-tech Labs
KEYNOTE ADDRESS
Pro-Tech Service Company
BADGE LANYARD
Sonny’s The CarWash Factory
REGISTRATION BAGS
Qual Chem
LIFETIME ACHIEVEMENT HONOR
Sonny’s The CarWash Factory
CEO FORUM
Autobell Car Wash
Mister Car Wash
Waterway Car Wash
CONVENTION BADGE
Baker Equipment & Supply
NEXTGEN PROGRAM
Champion Xpress Car Wash
Sonny’s The CarWash Factory
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Attlee | Miracle
ATTENDEE LUNCH WITH EXHIBITORS
Ascentium Capital
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Charger Prime Commercial
Clean World Distribution
Kleen-Rite
Micrologic Associates
Washworld
Welcomemat
Acquire Video Security
ESCALATOR DISPLAY
D&S Car Wash Supply/WashCard Systems
Laguna Industries
EXPO CHARGING STATIONS Simoniz
CELEBRATE SCWA EVENT
Attlee | Miracle CarWashKing
Coleman Hanna Carwash Systems LE Engineering Simple Wash Solutions
EXPO WATER STATIONS
J.E. Adams/Proto-Vest
WEDNESDAY EXPO RECEPTION
Petit Auto Wash Qual Chem
THURSDAY CONTINENTAL BREAKFAST C K Car Care
FRIDAY CONTINENTAL BREAKFAST
Amplify Capital Group
EXPO BOOTH BEVERAGES
Dencar Technology
EXPO REFRESHMENT BREAKS
Car Wash Superstore
N1 Buying Group
EVENT SPONSORS
Express Carwash Equipment
American Lube Supply/Royal Purple
Car Wash Superstore
Con-Serv Manufacturing
Etowah Valley Equipment
EXPO DIGITAL BRANDING
Hoffman innovateIT Car Wash Equipment
Kirikian Industries - NEOGLIDE
KO Manufacturing
Hamilton Manufacturing Rinsed
Stinger Chemical
Laguna Industries
McClean Solutions
Retention Express

FEBRUARY 24 - 26, 2027




s AI-driven search rapidly replaces traditional search results, a modern, information-rich website has become essential for car wash visibility, customer trust, and membership growth. Cutting website costs is one of the most damaging decisions a wash can make, because AI systems rely on structured website content—not Facebook pages—to feature businesses in search results. A website is now the cornerstone of a car wash’s digital presence, the primary driver of membership conversions, and a direct contributor to business valuation. At just $100 a month, an OhmCo website pays for itself many times over, making it the last place any operator should consider cutting costs. In the past few months, a surprising question has popped up more and more often among car wash operators: “Do I even need a website anymore?” With rising expenses and tighter margins, many washes are looking for places to cut costs—and some believe their website might be an easy line item to scale back or eliminate. But in 2026, cutting your website isn’t just a bad idea. It’s one of the fastest ways to

lose visibility, customers, and longterm business value.

AI search has completely rewritten the rules of how customers find local businesses. Google, Apple, Bing, and OpenAI are no longer displaying long lists of links. They are generating instant, AIwritten answers pulled directly from websites that contain clear, structured, trustworthy information. When a customer searches for a wash—whether they ask “car wash near me,” “best ceramic wash in town,” or “touchless wash open now”—AI systems scan the internet, gather relevant details, and present a single, polished summary at the top of the results. If your business doesn’t have a modern, information-rich website, the AI has nothing reliable to pull from. And if the AI can’t read you, it can’t show you.
This is why the question “What’s the point of having a website?” misses the reality entirely. A website is not a branding luxury or a marketing “extra.” It is the cornerstone of your digital presence and the second most important asset your business owns, right after the physical wash itself. Every customer journey—through Google Maps, Apple Maps, CarPlay, Siri, voice search, and now AI-generated answers—leads back to one thing: your website. It is the only digital property you fully control, the only source AI trusts for accurate business information, and the only place customers can reliably learn what you actually offer.
Some operators say, “But I have a Facebook page.” And this is where the danger lies. Facebook is not a website. It is not structured. It is not authoritative. It is not readable by AI in the ways that matter. Social posts disappear into timelines. Hours and pricing get buried. Membership explanations blur together. And none of it gives AI the structured data it needs to feature your business in search results. A wash that relies on Facebook alone will be almost invisible online, overshadowed by competitors with modern websites feeding AI the information it uses to choose which businesses to recommend.
A high-quality website also shapes customer perception in ways social media simply cannot. When customers can’t find a real website, they question the professionalism of the wash. They wonder whether the equipment is wellmaintained, whether the chemicals are safe, whether
the business is up to date, and whether they’re going to have a good experience. A polished, trustworthy website eliminates those doubts. It builds confidence, encourages upgrades, and dramatically increases membership conversions. Customers buy from businesses that look puttogether and transparent. A modern website communicates both.
And membership growth is where the true financial power lies. No other part of your digital ecosystem sells unlimited plans better than your website. Not Facebook. Not Google listings. Not ads. Only a website can clearly explain the value of your packages, handle sign-ups, answer cancellation questions, and integrate with Rinsed, DRB, or your POS. Memberships are the backbone of wash profitability and the single biggest driver of valuation. Cutting the tool that supports them is cutting your own revenue lifeline.
There is also the operational side to consider. A website reduces phone calls because it answers hours, pricing, wash options, weather closures, and membership questions automatically. Without it, your staff becomes your customer service center, wasting time repeating the same information over and over. A website saves labor, reduces confusion, and keeps your team focused on running the wash—not fielding calls. These savings alone often cover the cost of an OhmCo website.
Then there is valuation—a piece many operators don’t
consider until it’s too late. Private equity groups, buyers, lenders, and advisors now evaluate digital infrastructure as part of the wash’s worth. They look at website performance, search visibility, membership conversion flow, analytics, and AI readiness. Two nearly identical washes can sell for dramatically different multiples based solely on the strength of their digital presence. A website is not just a marketing asset; it is a financial one. It adds real, measurable value.
And all of this makes the cost conversation almost laughable. Operators worrying about a $100/month website are missing the real math. That’s $3.57 a day. One extra customer covers it. One membership more than pays for it. A strong website does not cost money—it generates money. Cutting it does not save costs—it weakens the foundation of your entire business.
AI search is changing everything. And in this new landscape, your website is not the place to cut. It is the asset that keeps your wash discoverable, trustworthy, competitive, and valuable. The operators who protect their websites now will lead the industry tomorrow. The ones who scale back will quietly fade from the digital map.
Your wash depends on the customers who can find you. Your website is how they do that. Don’t cut the cornerstone of your business. Strengthen it.
- Mel Ohlinger, Ohm Co & SCWA Member
• New Construction • Remodels • Equipment • Acquisitions


s a car wash owner, you know how important it is to pay attention to the details. Equipment, staffing, customer flow, chemical usage, water reclamation, maintenance schedules, and compliance all require consistent oversight. As members of the Southwest Car Wash Association, that commitment to professionalism and operational standards is already evident in how you run your business. We understand that level of commitment personally. We are a family-owned agency specializing in the car wash industry, with a combined 20 plus years of experience serving business owners like you. Alongside our experienced in-house service team, we work hard to provide the personal attention, expertise, and responsiveness our clients deserve. Our goal has always been simple: to be available, knowledgeable, and dependable when you need us.
As the only SCWA-endorsed insurance agency, we have the opportunity to see how education and operational standards directly influence claims, insurability, and longterm premium stability. Below are the most common areas of exposure and the practices that have proven effective in reducing risk.
Slip and fall claims continue to be one of the most common losses in car wash operations. Incidents often occur in transitional areas such as vacuum stations, pay kiosks, and walkways between services.
When a claim arises, documentation can make a significant difference. Operations that maintain consistent procedures and maintenance records are generally in a stronger position.
Best practices often include:
• Documented daily walk-through inspections
• Clear signage and designated pedestrian pathways
• Non-slip coatings in high-traffic areas
• Drainage inspection and maintenance logs
When these practices are implemented and documented, defending a claim becomes more manageable, and over time, improved loss history can support more stable premiums.
Your building and contents represent a significant investment. From tunnel structures to office buildouts, signage, and inventory, property values have increased substantially in recent years. Making sure limits accurately reflect replacement costs is essential.

Strong housekeeping standards, documented maintenance procedures, and proactive risk controls not only protect your physical assets but also strengthen your underwriting profile.
SCWA members who follow structured maintenance protocols frequently present lower overall loss frequency. That consistency has helped us negotiate a 25% property insurance discount for eligible members placed through Farmers. When Farmers is not the right fit, we work with multiple carriers to structure competitive solutions tailored to your operation.
Vehicle damage allegations are a familiar challenge in this industry. Questions about pre-existing scratches or dents are not uncommon.
Consistent loading protocols, clear vehicle eligibility signage, entry and exit camera systems, and ongoing staff training can significantly reduce both legitimate losses and disputed claims. Cameras and written procedures often serve not only as operational tools, but also as important elements of a strong risk management program.
Equipment breakdown exposures can sometimes be overlooked until they interrupt revenue. Tunnel systems, blowers, reclaim systems, pay stations, and electrical components represent substantial investments. An electrical surge or mechanical failure can bring operations to a halt.
Preventative maintenance programs, documented service schedules, and proper surge protection are all important components of protecting that investment. Annual



can attest to the exponential increase of technology inside facilities since the dawn of professional carwashing. From automated pay stations to modern wash media to effective drying systems, the pace of technical advancement has been astounding.
This continued development has created across-theboard change in the car care industry. Speed is king, and wash cycle speeds have surged as daily vehicle counts have climbed. But, this process of acceleration also ushered in the expectation of new services and improved wash results. Now, both tight timing and effective operation have become important for every wash cycle performed.

coverage reviews also help ensure limits reflect current replacement costs.
To maintain pace in this hyper-competitive market, every owner must stay current on the capabilities of today’s carwash control systems. Often called the “brain” of the modern carwash, these carwash controllers connect the different phases of automated operation. Wash equipment, business systems, HR functions and more communicate and share information. Only by learning about this technology and implementing industry best practices can a carwash owner hope to ensure dependable and profitable operation.
Employee safety is another area where structured procedures make a measurable impact. Clear chemical handling protocols, conveyor safety training, and
Brian Bath with Innovative Control Systems notes that the newest carwash controllers allow vehicles to be processed faster than ever before. High-volume express
organized onboarding programs often correlate with reduced workers compensation claims.
washes depend on functional speed and accuracy, and these important factors are generated by the best integrated controller and management systems.
Formalized procedures not only improve day-to-day operations but also strengthen your position from an underwriting perspective.
Through our SCWA partnership, members have access to exclusive pricing options and carrier relationships tailored to the car wash industry. Our model allows us to provide options. Our specialization allows us to understand the details of your operation. And as a family-owned agency, our goal is to build long-term relationships rooted in service, education, and accessibility.
The list of ways a controller keeps a carwash moving is impressive. Model controllers across the industry have very efficient abilities that allow bumper-to-bumper washing while providing precise results. Bath points out that new controllers do this by allowing different types of automation, like raising the roller, to maintain a regular flow of vehicles.
Today, car-per-hour conveyor speeds currently vary in the industry — speeds of 150 cars per hour up to even 220 cars per hour are common across the express world, Bath reveals. The large tunnel properties where operators have 20-plus vacuum spaces have really pushed up speeds and profits across the board.
Protecting your car wash goes beyond purchasing a policy. It involves building documented procedures, reducing preventable losses, and working with a partner who understands your industry and is committed to being available when needed.
Thank you for the work you do and for the standards you uphold in this industry. It is truly an honor to serve you.
Overall, carwash tunnel controllers help operators dial in their profits and provide a clean, dry and shiny vehicle, according to Todd Davy, senior vice president of sales for DRB Systems. Other advances that modern technology allows are integration of a controller and a point-of-sale (POS) system. To this end, the controller communicates with the POS system to make sure every customer receives the wash services for which he or she paid.
- Angela Stubbs, Agency Owner and Principal, Stubbs Insurance & Financial Services, LLC
Time-wasting and costly rewashes can become a problem if a vehicle receives the wrong services. Modern controllers work with other systems to address this issue.









Join the nation’s largest car wash buying group and leverage the purchasing power of over 1,500+ car washes, while still enjoying the FREEDOM to choose your suppliers!


SCWA CORPORATE MEMBERS
Breeze Thru Carwash
Brown Bear Car Washes
Champion Xpress Carwash
Mammoth Holdings
Metro Express Car Washes
Mister Car Wash
Sonny’s The CarWash Factory
The Wash Shop
WhiteWater Express Car Wash
PLATINUM OPERATOR MEMBERS
Benny’s Car Wash
Carisma Wash
CarWash808 Express
CLEAN
Cruise Car Wash
Drew’s Car Wash
Glide Xpress Car Wash
Living H2O
Shamrock Carwash
Soft Suds
PLATINUM VENDOR MEMBERS
ABC Wash Systems
AllWater
Baker Equipment & Supply
Brink Results
Coleman Hanna Carwash Systems
DRB
Erling Sales & Service
Gallop Brush
Innovative Control Systems
Kleen Rite
Mark VII
Micrologic Associates
Momentum Car Wash Specialists
Motor City Wash Works
National Carwash Solutions
Pro-Tech Service Company
Qual Chem
Quest Car Care Products
Riggs & Associates Group
Rinsed-Carwash CRM
Simoniz
Simple Wash Solutions
Texas Wash Works
Tommy Car Wash Systems
Ver-Tech Labs
Windtrax


■ Fragramatics 1600 hr Turbo Motor
■ Poly or aluminum dome
■ Computer controlled timer
■ UV protected graphics
■ Filters – Four-bag system uses high performance, synthetic filtration media with 15 sq. ft. filtration area. Two easy-access service doors on rear
■ 1-1/2” dia. vac hose – high-flex, vinyl, crushable, 15 ft. long. Includes cuff and polyethylene hand tool
■ ¼” x 25’ Wire braid or coil hose with inline gauge
Specifications
■ 1.25 HP ‘Big Dog’ high output compressor
■ Brushed Stainless Steel Tank and Main Cabinet
■ Coin acceptor – mechanical
■ Electrical - 120 V ac, 25 amps
■ Mounting - One internal and two external lugs with security collars. Uses 3/8” bolts for secure installation.
■ Tank Dimensions - 18.5”dia. x 42”h
■ Unit Weight - Net 145 lbs. Ship weight 185 lbs.
■ Ships in carton/pallet: 67”h x 32”w x 31”d
■ Multi-coin acceptor
■ Lighted dome
■ Debris catcher
Options
■ Dome colors: red, orange, yellow, green, blue, white
■ Hose colors: red, orange, yellow, green, blue, white, gray, black Now available with our new air detail tool









The SCWA members listed below have joined SCWA since our last issue. We Appreciate Your Support!
Chris Agner
American Water Savings Sugar Land TX
Kirk Calloway The Carwash At MLK Round Rock TX
Anthony Cao Droptop, Inc. Bradford ON
Landon Cochrane Tip’s Auto Spa Lawton OK
Shelly Cundiff Lil’ Tuck’s Holdings Alvin TX
Kevin Dwyer GMG EnviroSafe Dunedin FL
Heather Francis Francis Of Wharton Ent. Wharton TX
Joshua Garth Spots Carwash Omaha NE
Marco Gueli Lave Auto Express-Eau Montreal QC
James Henderson Edgewood Razorwash, LLC Edgewood TX
Kenny Holeyfield Qwikway Searcy AR
Paul Kalscheur Kalscheur Co. Appleton WI
Scott Krinsky Crystal Clean Hoffman Estates IL
Joe Lawless Carwashsubscriptions.Com Bolton Landing NY
Jesus Martin Alpine Wash Coppell TX
Randal Mcleaird Mighty Clean Car Wash San Antonio TX
Andy Ortiz Shamrock Car Wash Newton KS
Jesse Rodriguez Crain Automotive Little Rock AR
John Skaanland Elephant Car Wash Auburn WA
Ruben Soto Kingdom Shine Midlothian TX
Ben Trantham Skyline Automation Westlake TX
Ross Weimer Bozeman Distributors Baton Rouge LA
Timothy Woods
T&M CAR WASH LLC Lawrence KS
Dawson Barksdale Long Live LOCAL, LLC Tyler TX
Denise Campbell Honors Way Group Plano TX
Jon Carver Kalwei Enterprise East Lynne MO
Daniel Cohen Palms Car Wash Kyle TX
Bill Davidson Addy’s Car Wash Midlothian TX
Michelle Edmonds Stone Bank Little Rock AR
Garrett Francis Washed Whale Inc. Spring TX
Carlos Gonzalez Proelite Carwash Services Inc El Monte CA
Michael Harlow Oasis Car Wash Amory MS
Olvin Hernandez HDZ Capital Houston TX
Jarod Hughes USAF Retired Plant City FL
Dexter Kesus Bulldog Carwash Llc Houston TX
Joe Krydick Mr. Magic Car Wash Murrysville PA
Isaac Lee Ready Room Consulting Escondido CA
Arturo Martinez Innovation Carwash Services Fruitland Park FL
Wendell Middlebrooks Buggywash & Storage Eunice LA
Michael Phelps Bank Of Hope Irvine CA
Darrin Roland Splish Splash Greenbrier AR
Lynn Skillen Palm Peak Capital Lake Worth FL
John Sullivan Udor Usa Inc. Ramsey MN
Steve Tucker Baja Made LLC Sheridan WY
Joy Whitfield Ultimate Shade Alternatives Tempe AZ
Andrew Wright Rainforest Carwash & Oil Change Sumrall MS
Arpan Bhakta KB LLC Charlotte NC
Dave Canfield Egan Sign Reading PA
James Ceresnak Northmarq Charlotte NC
Colin Collier CAMwashllc Tomball TX
Sebastian Davis Marcus & Millichap Rosharon TX
Katherine Ethridge Grange Insurance Gulf Shores AL
Paden Gaines New Day Car Wash Birmingham AL
Michael Gordon Arcadian Chemistry Solutions Brighton CO
Steve Harms C K Car Care Lone Jack MO
Casey Herron A&C Herron, LLC Missoula MT
Gabe Ismert Striem Kansas City KS
Jim King Big Jim’s Car Washes Denver CO
Patrick Kuchevar Anova New Providence NJ
Kenneth Littrell Clean Sweep Car Wash Lexington KY
Anne Mauler Ownli La Mesa CA
Pete Nani Zips Car Wash Plano TX
Kevin Pouch Shamrock Car Wash Newton KS
Russ Sanders Factorymation Canton GA
Tyler Slaughter Camel Express Car Wash Nashville TN
Bryan Summerville The Rinse Lindale TX
Enrico Vilcsek Ammeraal Beltech Gmbh Reading PA
Kenne Wong Green Wave Alameda CA
Chris Buscaglia Zoom Car Wash Stockton CA
Robin Cannistraci Glide Xpress Car Wash Way Of The Ray Texarkana TX
Jason Claunch Catalyst Car Wash Dallas TX
Adriana Covarrubias Covarrubias Legacy Wash Chino CA
Kimberly Dewitt Red’S Car Wash McDonough GA
Andrea Foley Koala Wash Omaha NE
Dane Garson Sands Investment Group Beverly Hills CA
Thomas Gore Bank Of Hope Irvine CA
Mark Hatto Washers Solutions Norton Shores MI
Troy Hoffman MBH Signature - The Hoffman Team Llc Friendswood TX
Kirk Jornlin Shell Mobility & Convenience Houston TX
Dawson Kipniss Rodeo Express Car Wash Cypress TX
Travis Lairsen Dirty Ducky Car Wash Austin TX
Taylor Lonsdale Dubois New Braunfels TX
David McDaniel Reeder Distributors Fort Worth TX
Lawrence Nelson Blue Cow Anacortes WA
Kim Pouch Shamrock Car Wash Newton KS
John Schenck AKS Car Wash LLC Southlake TX
Jessie Smedley Talentcare Austin TX
Mark Thomas WAY Fremont CA
Josh Weidenfeller Anova Blair NE
Cara Wood The Wash Stop Odessa FL






President: Tim Jones Joelton, TN
Vendor Vice President: Ted Yamin, Jr. Imlay City, MI
Robert Andre Tamarac, FL
Scott Hicks Lubbock, TX
Eric Warden Southlake, TX


President-Elect: Drew Congleton Montgomery, TX
Immediate Past President: Jeff Blansit Austin, TX
DIRECTORS


Veronica Attlee Dallas, TX
Carl Howard Charlotte, NC

Treasurer: Don Witt Dallas, TX


Robert Greene Darien, GA
Derek Martin Garden City, ID




We have taken specific measures in designing our equipment to perform exceptional at line speeds in excess of 160 cars per hour. Simply said, we clean at


















More Uptime
Designed to run... and stay running longer than the competition. We select premium components to ensure our customers are as successful as they can be.

Reduce Your Re-wash %
Designed to clean... Better than any other! It is amazing to see how well we clean. See for yourself, take some time to visit several washes and compare. Experience the





CUSTOM FIT
This direct core and brush replacement is designed for compatibility with equipment from most manufacturers. Contact us for more details.

ASSEMBLY
designed for rapid assembly – means less time to get up and running







