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Annual Report 2014/2015 Northern Rivers Screenworks Inc.

Annual Report 2014/15 Northern Rivers Screenworks Inc. (C) Copyright (2015) All Rights Reserved

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Chairperson’s Message                                             In its 15th year Screenworks has  consolidated its position as an important   screen development organisation region   ally, within NSW and nationally, and well   and truly delivered on its vision “to be   valued as the dynamic and indispensable     hub of the screen industry in the Northern  Rivers region”.     Over the past year Screenworks programs   have supported regional practitioners   through its professional development and   screen culture events, including providing     direct access to network executives at the  very well attended ‘Meet the Networks’   event in February.     Screenworks has also enabled regional   writers to step out of the region to be part   of   the writing teams of three major   television series, established mentorships   for emerging Indigenous practitioners,  and for the first time, provided devolved   funding for regional filmmakers to make  

Lois Randall

As Chair, I have also been delighted to see membership growing, and increasing sponsorship, industry partnerships and philanthropic donations. This is very important as Screen Australia funding for screen resource organisations has come to an end. I’m proud of the way Screenworks has risen to the challenge and found innovative new ways to generate income, underpinned by research into member needs and other financial models, and always with a commitment to developing our regional screen industry. I thank General Manager, Ken Crouch and Communications, Events and Membership Manager, Lisa O’Meara for their hard work, resilience and inspiration, and Screenworks board members for their unwavering support, leadership and courage in this year of change. I would also like to thank Screen NSW for its continued partnership and acknowledge the leadership of CEO Maureen Barron. And a very big thank you to all Screenworks members, our first corporate partners Every Cloud Productions, Stone & Wood, and Fulcrum Media Finance, our generous philanthropic supporters, and the industry partners who have supported Screenworks programs. Screenworks is shape shifting and it’s exciting to see that change has spawned new initiatives – with more coming up in the year ahead! Lois Randall 9 October 2015

short films.

Annual Report 2014/15 Northern Rivers Screenworks Inc. (C) Copyright (2015) All Rights Reserved

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General Manager’s Message Ken Crouch Screenworks also completed an extensive research and business modeling project. Modeling for Success allowed us to conduct a wide-reaching survey, and to prepare for the development of a new long-term business plan from 2016/17. We have been really pleased to see a solid growth in our membership, now increased to almost 200 members. We have now also established a structured partnership & sponsorship program, as well as our new Film Stars donations campaign.

Over the past 12 months, Screenworks has delivered another jam-packed year of innovative events that meet the needs of our growing membership. Between July 2014 & June 2015, we delivered 32 events and 1,131 attendees as part of our annual Professional and Audience Development Programs. We have also introduced new programs that have provided unique professional development opportunities. These programs include a new initiative called Createability which allowed us to invest in the production of 3 professional short films; a new 2-part Aboriginal and Torres Strait Islander Mentorship Program called Project Break Through that is continuing to provide career development opportunities; as well as introducing the Inside the Writers Room program that allowed 3 of our talented writers to get inside the writers rooms of award-winning Australian production companies.

Our end of financial year position shows that we are in a good position and we expect slow continued growth for the organisation in to the future. Great results like this don’t come without hard work – and it is important to thank our staff, volunteers, contractors and board members who continue to make exciting things happen at Screenworks. Looking ahead, we have new projects and programs in development as well as a return next year for Createability and Inside the Writers Room. By bringing these program, events, projects and strategies together, I strongly believe that Screenworks will be able to support and provide the leadership and vision for a vibrant and sustainable regional screen industry, in addition to having a bigger impact and greater benefit to the Australian Screen Industry. Ken Crouch 9 October 2015

Annual Report 2014/15 Northern Rivers Screenworks Inc. (C) Copyright (2015) All Rights Reserved

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This year’s highlights During 2014/15, Screenworks delivered 32 events that attracted 1,131 people. These events included forums, seminars, development clinics, masterclasses, workshops and networking events. We also held three screening events, which were followed by Q&A sessions with awardwinning Australian filmmakers.

Highlights of this year's program included: Paper to Pitch (12 Sep 2014) Miriam Stein from Hatch Entertainment presented to an audience of around 40 Northern Rivers screen content creators on the importance of making commercially viable content for television broadcasters around the world and how to pitch concepts to the broadcasters. Miriam said "There are at least 4 concepts which are very interesting and we are talking with the creators about the potential of working together." Meet the Networks (27 Feb 2015) Screenworks brought the commissioning editors and heads of department from some of Australia’s leading networks to Byron to talk about what they are commissioning and how to pitch to them. The event sold-out, with guest speakers including Jim Buchan General Manager Factual Entertainment Foxtel, Rick Maier Head of Drama Network 10 and Matt Scully Commissioning Editor ABC Factual.

Charlie’s Country Screening Event with Rolf de Heer (12 May 2015) Screenworks held major screen audience event at the Byron Bay Community Centre of the Australian film 'Charlie's Country'. Multi award winning, internationally acclaimed Australian Filmmaker Rolf de Heer was the special guest speaker at the screening event on May 12, 2015. Rolf was joined by Indigenous journalist and arts professional Rhoda Roberts in conversation after a screening of his most recent film 'Charlie’s Country'. Screenworks Events @ 2015 Byron Bay Film Festival As part of 2015 Byron Bay Film Festival, Screenworks held its annual Meet n Greet event that gives Screenworks members the opportunity to connect and network with visiting filmmakers - attendees included David Wenham, Jack Thompson & Paul Cox. The second event was a panel discussion with some of this region’s most prominent storytellers talking about the process of screen adaptation. The panel included: Deb Cox, Belinda Chayko, Marelle Day and Charlie de Salis. Steps to Successful Crowdfunding Seminar (29 May 2015) In this one day seminar Thomas Mai imparted his vast experience crowdfunding 17 films and discussed how to apply it to participants’ projects by exploring the key elements required to run a successful crowdfunding campaign.

  September 2014) Miriam Stein, 2014) Miriam Stein, Executive Producer Executive Producer from Hatch from Hatch Entertainment presented to an Entertainment presented to an audience audience of around 40 Northern Rivers screen content creators on the importance of making of around 40 Northern Rivers screen Annual Report 2014/15 4 commercially viable content for television content on the importance of Northern Rivers Screenworks Inc. (C) Copyright (2015) creators All Rights Reserved broadcasters around the world and how to making commercially viable content for pitch concepts to the broadcasters.


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Event Feedback

Local Production Data

Audience surveys & feedback forms from each event indicated that there was 100% positive feedback received.

Every 6 months we collect data about screen production spend in the Northern Rivers.

Below is a selection of comments from the feedback received from participants:

Data collected by Screenworks for this twelve month period (July 2014 to June 2015) is shown below.

"Great information! Wonderful to know that Screen Industry reps are so friendly & approachable." (Funding Screen Production) "I really appreciate the very human and friendly approach to working out the financing. It now seems much more do-able and Mark and Sally have made it clear that they are working with you to find solutions." (Funding Screen Production). "The guest speakers were so candid and generous in sharing information" (Meet the Networks).

2014/15 DATA Regional Production Spend = $14.2M Total Screen Industry Jobs = 544

This year’s data is consistent with previous years, with only a minor increase compared to last year. NB: Data is based on information received by Screenworks which has been voluntarily provided by organisations based in the Northern Rivers regions.

Annual Report 2014/15 Northern Rivers Screenworks Inc. (C) Copyright (2015) All Rights Reserved

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Professional Development Programs CREATEABILITY CREATEABILITY is a new Screenworks initiative, announced in February 2015, which allowed up to three Producer / Director teams to be selected to each produce and deliver a 3-minute short film documentary profiling the work of an artist with disability living and creating in the Northern Rivers region of NSW. Each Producer / Director team worked with the Screenworks team, including the Project Coordinator, to best profile each artist selected for the program. Each team were connected with a local artist with disability to profile for the 3-minute short film, with each artist being allocated by the Screenworks team after consultation with the successful Producers / Directors. In April 2015, Screenworks announced the following artists had been chosen to work with the selected filmmakers to tell their stories as a part of this project – •

Jonatan and Sebastian Lundmark from Rest Your Eyes Productions would profile Bangalow based musician and cross media artist, Lydian Dunbar.

Contemporary dancer Kayah Guenther from Murwillumbah would be profiled by Bangalow-based Poppy Walker and Sophie Hexter.

In Your Face Productions’ Andy Bambach was matched with Ballina based artist, performer and puppet maker Peta Lipski.

At the end of June 2015, all films were in production with most filming completed. The films are due to be delivered by the end of August 2015. Screenworks has also recently announced that it would be continuing the program for a second year (2016 calendar year), with expressions of interest scheduled to be called in early 2016. Thanks to the ongoing support of the NSW State Government and a generous donation from a local donor, the program will be doubled in its 2nd year to deliver a total of six short films. Createability is a Screenworks initiative supported by the NSW State Government (NSW Department of Family and Children Services and Screen NSW).

2014) - Miriam Stein, Executive Producer from Hatch Entertainment presented to an audience of around 40 Northern Rivers screen content creators on the importance of making commercially viable content for television broadcasters around the world and how to pitch concepts to the broadcasters. Participants had the opportunity to get their screen concepts reviewed by Miriam and her business partner Greg Logan prior to the Paper to Pitch event. At the event Miriam used the local ideas to demonstrate strong verbal and written pitches, and then ran a group work session guiding each group on how to prepare a script for a sizzle reel. Miriam also had separate meetings with a number of creatives from around the region to give advice on project development and to explore production potential. Miriam said "There are a least 4 concepts with are very interesting and we are talking with the creators about the potential of working together." * From Marco Polo to East of Everything (10 December 2014) - Screenworks' end-

Annual Report 2014/15 of-year event provided a behind the scenes journey with Northern Rivers 6based, Northern Rivers Screenworks Inc. (C) Copyright (2015) All Rights Reserved

set decorator Christian Petersen. Christian offered a comprehensive overview of his career as a set decorator, as well as an insight into what was involved in the


INSIDE THE WRITERS ROOM Inside the Writers Room is a new professional development initiative designed by Screenworks to give three participants the opportunity to sit with professional writers in a writers room environment, as they work and develop a story into a television script. In its pilot year, we had a very impressive line up of production companies and productions involved with the program – these include Matchbox Pictures, Channel 7’s Home & Away and Playmaker Media. Each participant also had an opportunity to receive advice or a market appraisal of their own television script treatment or concept. Selected participants for 2014/15 were: Jonathan Gilbert was connected with Matchbox Pictures, Brett Stephens sat in with the writers from Playmaker Media, and Triny Roe experienced the writers room environment at Channel 7’s Home & Away. The initial year of this program was very successful and well received locally and in the industry, and as a result Screenworks will be undertaking a second year of the program with one additional place being offered in the 2nd year.

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PROJECT BREAK THROUGH Screenworks’ Project Break Through is providing tangible career development opportunities for 4 emerging Indigenous screen practitioners by matching them with highlevel industry professionals. We are also working with the participants to help establish creative collaborations to successfully deliver small projects to support career development. These projects are currently being produced, and will be delivered in October 2015. Screenworks selected the following 4 early career indigenous filmmakers to participate in Project Break Through. Claire Lindsay is an early career Screen Producer with co-producer, co-director credits for Wild Kitchen on ABC TV. Claire is kept busy with a slate of corporate clients as well as developing her own documentary concepts. Claire was matched with the documentary production company Media Stockade and has spent a day in their Sydney office. Ebony Jessup is an early career Hair and Make-up Artist and has worked on photo shoots, weddings and short films. Ebony was matched with Cassie Hanlon and recently did an attachment on the short film Nan and a Whole Lot of Trouble, being made for the ABC. Shane Salvador is an early career Screenwriter / Director who has made a music clip and short film. Shane has a number of short film and television scripts he is writing and is currently sourcing funding for a short film he has written. Siv Parker is an early career Screenwriter / Producer. She was the 2012 winner of the David Unaipon Award (Queensland State Library), winner of the 2014 Melbourne Writers Festival blog to book challenge and has been a writer for the Koori Mail and the Guardian. Siv was matched with Kelrick Martin and is currently setting up her meeting schedule.

Annual Report 2014/15 Northern Rivers Screenworks Inc. (C) Copyright (2015) All Rights Reserved

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ACTION       Support members professional,   creative &   business   development       Attract and   support incoming   productions   Increase profile of   region as a screen   industry cluster of national   significance            

2014 – 2015 Goals and KPIs KEY PERFORMANCE INDICATOR

2014/15 target

2014/15 actual

# professional development programs

26

29

# e-newsletter / e-alerts to provide information about opportunities and trends

25

27

increase financial membership numbers by 15%

92

197

# participants at industry and professional development activities

950

840

# location stills on SW website / SNSW website (approx.)

350

350

online

online

50 / 20

70 / 28

online

online

1

3

950

2,052

1,000

1,165

1

1

# screenings and discussions

3

3

# venues where screenings held

3

3

Event audience surveys demonstrating 90% of respondents satisfied

90%

100%

# audience at Screenworks screenings

380

291

financial reports prepared monthly

12

12

generate at least a 1 % surplus each year by end of year 3

0%

1%

Increase earned income from 13% to 20% of total income by 3rd year

17%

17%

Increase membership income by 15 % annually

6,900

8,595

fulfill delivery, reporting & acquittal requirements of funding partners

Y

Y

Ensure good governance and skilled and engaged board

7 board members with industry experience & management skills

8

8

6 board meetings per year

6

6

AGM

1

1

Ensure good management and skilled and energised staff

maintain staff levels at minimum of 1.4 EFT

Y

Y

Insurance, OH&S, risk management maintained

Y

Y

Annual report

Y

Y

Organise screenings & discussions of local & Australian screen programs for local audiences

GOAL 1: develop the Northern Rivers screen industry

new online directory launched – delayed to 2014/15 regional media & promotions outcomes / number of media releases issued new website launched – delayed to 2014/15 annual advocacy meetings with state and national screen agencies # followers - social media engagement Twitter/ fb/ Youtube # subscribers – e-News database participation at SPA / equivalent national industry events

GOAL 2: develop Northern Rivers screen audiences

GOAL 3: maintain a sustainable business and governance model Have sound financial management and diversified income streams to ensure financial sustainability

Annual Report 2014/15 Northern Rivers Screenworks Inc. (C) Copyright (2015) All Rights Reserved

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Acknowledgements Northern Rivers Screenworks would like to thank the following organisations and individuals that have provided valuable support during the 2013/14 year. Our principal partners:

Screenworks receives significant support from our two government partners – Screen NSW and Screen Australia.

Our industry and community partners: Screenworks is financially supported by a small number of industry and community businesses and organisations, including: Every Cloud Productions, Stone & Wood and Fulcrum Media Finance.

Donors and supporters: We sincerely appreciate the ongoing support of our donors and supporters listed below. Chris Benaud Peter Bowen Gregg Cave Grayson Cooke Jacqui de Giorgi Charlie de Salis Jenny Dowell Steve Mitchell Peter Purins Lois Randall Gary Sharman Anne Shepperson

Event and program partners: Australian Broadcasting Corporation (ABC) APRA AMCOS Byron Bay Writers Festival Byron Community Centre Foxtel Hatch Entertainment Matchbox Pictures Network Ten Playmaker Media QuestionPro SAE Institute Byron Bay Seven Network (Home & Away) Southern Cross University The Production Book

Byron Bay Film Festival Byron Shire Council Lismore Event Cinemas North Coast TAFE Regional Arts Fund Star Court Theatre

Board Members 2014/15: Lois Randall (Chairperson) Chris Benaud (Treasurer) J’aimee Skippon-Volke (Vice Chairperson) Michael Balson (Secretary) Adam van Kempen (Oct 2014-June 2015) Rosy Whelan (up to Oct 2014)

Russell Burton Dr Grayson Cooke Deb McBride

Staff, contractors and volunteers: Ken Crouch – General Manager (part-time) Lisa O’Meara – Communications, Events & Membership Manager (part-time) Julie Barratt – Createability Project Coordinator (contractor) Melitta Firth – Project Coordinator (contractor) Susie Forster – Administration Assistant (contractor) Thank you also to our wonderful volunteers that help us during the year, including Julia Chant, Lee Rickwood, Kaitlin Liemandt and Louise Hodgson.

Annual Report 2014/15 Northern Rivers Screenworks Inc. (C) Copyright (2015) All Rights Reserved

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Northern Rivers Screenworks Inc. PO BOX 146 BANGALOW NSW 2479 WWW.SCREENWORKS.COM.AU

2014/15 Screenworks Annual Report  
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