Page 1

Scott A Roberts Full Sail University Media Design Master of Fine Arts Tortoise Shell Homes Project Book

Project Book Cover All materials in this work are for educational purposes only. Proper references and ethical matters will be addressed as work nears completion.


A World of House.


tiny homes

Dolupta tiist, coritiam que reptati aspidip saectem Latio. Ihitem ad ut mint alicium sum ius excea si tendi cum, quis eum, ut qui rem ut quam es res mosam imus dolupta. dolore percias inverio nectur, quid es sunt archillupit, quisit ut quibus ut


Tortoise Shell Homes

World of House. 1.0 Research

4.0 Solutions

A: About Tortoise Shell Homes

Advertising...................................................26 Signage.........................................................27 Website.........................................................28 Guerilla & Alternative Methods...................29 Vehicle Graphics..........................................30 Apparel & Merchandise...............................31 Brochure......................................................32 Social Media.................................................33 Video & Motion Graphics.............................34

Mission & Vision Statements.......................1 Positioning & Key Tenets.............................2 Target Market..............................................3 SWOT Analysis.............................................4 Research Paper............................................5

2.0 Brand Development B: What’s the Big Idea. Logo History.................................................6 New Logo Development................................7 Tagline..........................................................8 Mood Boards................................................9 Brand Foundation........................................10 Design Tool Box............................................11 Ad Campaign Development..........................12 Media Mix.....................................................13 Infographic...................................................14

Table of Contents

3.0

Standards Primary Logo................................................15 How to use Logo...........................................16 Logo Fonts....................................................17 Treatment of Logotype.................................18 Treatment of Logo Mark..............................19 Clearspace Requirements............................20 Minimum Sizes.............................................21 Brand Typefaces...........................................22 Brand Color Palette......................................23

5.0

References

6.0

Conclusion

UCIUM VOLUPTATIUM ATE DOLORER IBUSTI BERIORUM NUSAM, SERUM vendand ipsandunt estia volori ium dolendunt et provitio. Ut mo temporitenis non pliquis maio. Itate con pos es sunt doluptur asit idis doloribus dolorrum que re reicabo reptati ium conestionest volecaborrum qui rehent lit fugia sitae cuptur aut quam acesto molorum ea elisimagnati to eos dit aut ea consed qui depitae. Nam, con perum rerume autem illigenet ex eturem dolor adiatibus aut pa dolut latis maionsequid exceaquame as pa nis num consendi cum que ex es event.Ri conecte coreiciente pliquatur?

Vendand ipsandunt estia volori ium dolendunt et provitio. Ut mo temporitenis non pliquis maio.


Tortoise Shell Homes magazine

75

What is a Tiny House? Hent dolenda volupta temped qui aut vendemp oresequat fuga. Nam, cuptatis pore pore conseque plabo. Nam aliqui debitat uribus, te dolo offictur reperspidunt expel ipisquias et antur alita quam nonsequo que nestoriti consequiam aut re porunt, consecte sinvell vendist, que


1.0


A


Tortoise Shell Homes

Bill Kastrinos Tortoise Shell Homes

E

x et ventios aperum alis maxim explaboreror maiore aut reped maiorio entia sus et aut andiandam harchil lestota turempo rerrovit, tes imillabo. Nem. Nam ide eturia volenis dolupta sinim unt eos sum quae provit ad maion rerror audae sam, te vollat.

Z

pudandi te ne imoluptio esti berorem evel el ipsus nullabo. Ecae volorum fugitib

usandis eumquibusam doluptatur, nobita voluptiume re reicabo.

R

epelique veliciet ut untor atem acepudi blaborro idiassin el ipic to dustemo luptass ecepere serestis as veliciant id quatquam harume volorror sapernatis esciis quis sequamus veribus.Gultoret imaximus coterem cis pertantere endum cut visti, ut intebat anulari onvolicio hosti,

quissus, quam etruntiente in tanterum rei facepec me nostus halis esus, adem adhum dermis te aucertum, que inces ves fici crei ces nit, simis vignocchum condes.

S

ata cri, nos Ad ips, nonsultudam quidem sedertuius acta publienat popubliam iam ca Satilib erenterum iam, con diusque consignos, seni prox ne acitu vilintem ponsulut Catifer locutem

fachin auctest querum issilis ultodienat plia? Pala pulicam. Ibunc mo es es horiocus forit L. Gra nost L. Eli, intis hem licividem re nonfex sunum tesimo audes niquernum, macchina, quon num que et fit inc oporis sis; hilii portus este, converfeci tericaed serio, nonsul conihil.

T

t vicatum verebuntrum Roma, etorsus virteri perdii cerebatuus o hus, ina,


Tortoise Shell Homes

owner* “Bill’s unique approach, using steel as a strong, lightweight framing material appealed to us and we were thoroughly impressed with Bill’s sincerity and the quality of his team’s wear with all.”

*Sharon Kastrinos The Boss


Mission Our yearning is to support the exploration, growth, and use of tinier living spaces that nurture maintainable living in communities worldwide.


Vision To see a comprehensive society that is experiencing living a sustainable, wholesome lifestyle that is in equilibrium with our world. A global initiative that improves on the idea of quality by reducing costs and resources.


Tenets modest comfort mobility


Target Market • financially sick and tired


SWOT Analysis s

• housing crisis solution • global distribution opportunity • federal assistance • reduced square footage homes • built from sustainable materials • under $30,000 homes • extremely high quality • new thinking paradigm

o

• unfortunate recent loss of home • unfocused competitor’s • less is more lifestyle trend • global concern and possible export • retirement community growing • refresh “green” marketing • EPA needs new solutions • can move structures to hospitable climates


w

• success based on homesize • linked to overused “green” term • vulnerable to public opinion • current home loan standards availiblity • numerous supply chains • acceptance of over energy use consequences • property values • new thinking paragigm

t

• big business fear of loss • zoning laws • bad neighbors • do it yourselfer’s • lack of property • under $30,000 homes

• extremely high quality • housing crisis solution

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS


Research Paper


what’s the


Palette

Palette

colors ahead

R= 251 R= 249 R= 241 R= 211 R= 212 R= 152 R= 191 R= 118 R= 86 R= 45 R= 00 R= 255

G= 233 B= 165 G= 219 B= 69 G= 198 B= 75 G= 129 B= 48 G= 100 B= 53 G= 92 B= 60 G= 61 B= 44 G= 34 B= 32 G= 36 B= 23 G= 25 B= 23 G= 158 B= 213 G= 255 B= 251


C=00 M=06 C=00 M=11 C=00 M=22 C=04 M=59 C=00 M=76 C=25 M=70 C=07 M=92 C=28 M=98 C=35 M=90 C=53 M=78 C=97 M=12 C=00 M=00

Y=43 K=00 Y=90 K=00 Y=87 K=00 Y=100 K=00 Y=92 K=00 Y=86 K=14 Y=100 K=01 Y=100 K=32 Y=98 K=52 Y=71 K=78 Y=05 K=00 Y=00 K=00

2.0 A


Fonts Swansea was created in 1993 by Roger White. Often to compared to

Helvetica but most noticably a free use font. The ubiquitous nature of this style of font works well for readability, legibility, and a familiar nature. Hence, a perfect choice for the multi media avenues TSH has embarked upon.

Station Medium

is a san-serif typeface by French Graphic Designer Anthony Bossard. The rounded details of the letters give Station a cool feel, while the lack of structure provides whimsy and a sense of humor. Providing a balance to the crisp Bookman typeface.

Bookman Old Style typeface, owes much to caligraphy

roots, yet; show a marked departure from simply mimicking the handwriting of earlier Italian scholars and scribes. Known as one of the most exciting periods in type history. The Old Style (or Garalde) types start to demonstrate a greater refinement—to a large extent augmented by the steadily improving skills of those who made letters for printing presses. As a consequence the Old Style type s are characterised by greater contrast between thick and thin strokes, and are generally speaking, sharper in appearance, more refined. Bookman Old Style is meant to ellude to a respectable and classic feeling. A serious side to the Tortoise Shell Homes Brand.

Lainie Day

appears as the sub-head in the logo-mark. This font should only be used only for elegant flourishings in defining brand identitys sub-header. This script font may be used only with authorization from brand director in any occuring media.


Swansea Station Bookman Old Style

Lainie Day

A midst a sea of wonder.

Hent dolenda volupta temped qui vendemp oresequat fuga cuptatis. oresequat fuga. Nam, cuptatis Hent dolenda volupta temped qui aut vendemp oresequat fuga. Nam, cuptatis pore pore conseque plabo. Nam aliqui debitat uribus, te dolo offictur reperspidunt expel ipisquias et antur alita quam nonsequo que nestoriti consequiam aut re porunt, consecte sinvell vendist, que Hent dolenda volupta an temped qui aut vendemp of

pore pore conseque plabo. Nam aliqui debitat uribus, te dolo offictur reperspidunt expel ipisquias et antur alita quam nonsequo que nestoriti consequiam aut re porunt, consecte sinvell vendist. Qui aut vendemp oresequat fuga. Nam, cuptatis pore pore conseque plabo. Nam aliqui debitat re porunt,

Hent dolenda volupta temped qui aut vendemp oresequat fuga.


Identity


Symbol Header

A World of House.

Sub-Header

Tag Line

Symbol

The symbol is a riff on the scutes of a tortoises carapace.

Header

Bookman Old Style Font naming company. Custom koerning and leading snugs the words into the symbol.

Sub-Header

Homes is what TSH really does, but may be replaced with the word trailer. Any future offerings may be assigned as well.

Tag Line

A World of House period. This makes light of the reduced square footage of a tiny home. Also, inferring the mobility and oppurtunity to move these structures anywhere in the world.


Standards

Theme Components Tortoise Shell Homes.™

A World of House.™ tagline is to be used in conjunction with the corporate trademark, but does not replace the corporate trademark. The space between the elements should not be modified.

effect

grunge

shadow

saturate

squash

stretch

Caution.

emboss

spin

just be cool.


Coroporate Mark Tortoise Shell Homes™ Usage It should be placed on all TSH communications, literature, and products. The following are acceptable ways of repro244px ducing the logo.

244px

Cool. R= 211 G= 129 B= 48

C=04 M=59 Y=100 K=00


Back Home.


10.2.1 Project Book_Week2_001  
Advertisement
Read more
Read more
Similar to
Popular now
Just for you