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GETTING FOUND A Road Map for Speakers

Scott “Q” Marcus 707.442.6243 • scottq@scottqmarcus.com @scottqmarcus • facebook.com/scottqmarcus

Rules 1. People don’t buy what they need 2. A confused mind never buys 3. Perception is Reality 4. Repetition builds Reputation 5. WIIFM > “So What”


Direction Logical Emotional Physical Spiritual

< < <Change

Process Open

Inquiry

Buy Me

confidence

Trust Me Like Me Know Me

Closed Confirmation


Formula Target Customer

Who We Serve

What We Provide

What They Get

Benefit

Why It Helps

Tracking Thanks Referrals Evaluations Endorsements


Location Pyramid Model

Elevator One Sheet Web Site Blog Keynote Breakout

Depth = Value

Social Media

Workshops

Arrival Know & love your customer Understand beliefs & feelings Speak their language Ask for an action Modify as necessary Scott “Q” Marcus 707.442.6243 • scottq@scottqmarcus.com @scottqmarcus • facebook.com/scottqmarcus


NSA/NC Protrack Handout: Getting Found, A Roadmap for Speakers