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GETTING FOUND A Road Map for Speakers

Scott “Q” Marcus 707.442.6243 • @scottqmarcus •

Rules 1. People don’t buy what they need 2. A confused mind never buys 3. Perception is Reality 4. Repetition builds Reputation 5. WIIFM > “So What”

Direction Logical Emotional Physical Spiritual

< < <Change

Process Open


Buy Me


Trust Me Like Me Know Me

Closed Confirmation

Formula Target Customer

Who We Serve

What We Provide

What They Get


Why It Helps

Tracking Thanks Referrals Evaluations Endorsements

Location Pyramid Model

Elevator One Sheet Web Site Blog Keynote Breakout

Depth = Value

Social Media


Arrival Know & love your customer Understand beliefs & feelings Speak their language Ask for an action Modify as necessary Scott “Q” Marcus 707.442.6243 • @scottqmarcus •

NSA/NC Protrack Handout: Getting Found, A Roadmap for Speakers  

the handout used by Scott "Q" Marcus for the pro-track session for the National Speakers Assocation Northern California chapter's class on m...

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