Off the Press
Oodles of support for Moodles! Scott Print Cow finds a new home at the Margaret River CowParade
Julia showcasing her bovine beauty
In the last newsletter you saw the start of the transformation from blank canvas to masterpiece. Here we are proud to show you the beautiful and intricate finished artwork. To date over 5,000 artists from around the world have participated in over 60 city’s CowParades. There have been over 2,500 cows created and over $25 million has been raised for charitable causes and local projects. The cows are auctioned off at the end of the event with an array of public figures snapping up their unique cow sculpture with the likes of Oprah Winfrey, Ringo Starr and Elton John owning their very own pieces. As part of the internationally acclaimed CowParade in Margaret River, Scott Print has partnered with Iona Presentation College to produce this magnificent piece.
Year 10 student, Julia Carmody has worked tirelessly on her creation from her original concept she ‘doodled’ in her maths class months ago. She has brought the concept to life with a piece that is gaining much attention for the intricate detail. The 28th of February saw eightyfive cows unveiled in a Margaret River paddock. Each of the unique bovine beauties showcased the artist’s individuality with paint to metal adorning their coats. Feel free to visit Moodles (Cow 46) at the Yahava Koffeeworks just south of Margaret River on the corner of Rosabrook Road and Bussel Highway anytime until June! To vote for Moodles as your favourite cow, text ‘cow46’ to 0412 055 255.
In this issue • Moodles the cow completed! • Scott Print takes on the Channel • Bleed and crop marks – all you need to know • Quality recognised at the National Print Awards • Reaching the Peak • Reduce your footprint • The impact of the Chilean earthquake on printing
Scott Swim Team takes on the Rottnest Channel The Rottnest Channel Swim is an annual open water swimming event of 20km from Cottesloe Beach to Rottnest Island. It is open to solo swimmers and teams of two or four and is one of the largest open water swimming events in the world.
Scott Digital Solutions
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Scott Print’s male team came 17th in their category and 69th overall completing the 20km swim in 6 hours and 15 minutes.
Bleed? Crop Marks?
Scott Print’s female team came 27th in their category and 236 overall completing the swimimage in 7 hours minutes. Bleed is the extended area onand the32 paper that will be trimmed
Bleed Tim Scott taking a break from the swim
The reason bleed is required is that it compensates when trimming of the white paper does not show.
Bleed is the extended image area past the ‘crop marks’ on the paper that will be trimmed off after the job is printed. It is the term used for all objects that overlap the border of your document. When a brochure is printed the additional bleed will be cropped so that the finished product is the correct size. Crop Marks work with bleed to indicate the exact position where the paper will be trimmed. You will notice on the example that the image extends beyond the crop marks allowing for any movement and ensuring that the finished product has the green image to the edge of the page.
Scott Print recommends client’s have 3mm of bleed. For example, a standard business cards finished size is 55x90mm but with bleed it should be supplied at 61x96mm with crop marks indicating the 55x90mm area. Contact a member of the Scott Print sales team to find out more about adding bleed and putting crop marks on your next print job.
Crop Marks indicate the exact position where the paper will be trim
In artwork preparation you may often come across ‘bleed’ and ‘crop marks’ and the requirement to add these to your artwork. Put simply, if any element on your document layout makes contact with the document border it is necessary to use bleed (on all edges of the document). It is not just a case of enlarging the overall file size.
Crop Marks and Bleed
3mm Bleed Area
Technical Profile –
3mm Bleed Area
Scott Print scores at the National Printing Awards! In its second year under the new format, gold winners from each of the state awards compete to be deemed 4 Aberdeen Street Perthfrom WA 6000 ‘the best of the best’. We are justifiably proud to have won three awards P: (08) 9223 7788 | F: (08) 9223 7700 | E: inf our four gold entries!
Helping Reach the Peak
The Man Behind the Climb • Patrick is 33 years old and lives in Perth, Western Australia • He learnt to climb with his brother, Matthew, in the mountains of New Zealand • Graduated from the University of Western Australia in 1999 with a BSc (Hons) in Environmental Science and Coastal Management • For the past 8 years he’s worked as an environmental consultant with RPS, a leading international consulting firm specialising in the environment, energy and sustainability • Other than climbing, his great loves are for surfing, his friends and family, his girlfriend Natalie and his fat and increasingly moody cat, Scout.
Patrick at the summit of Cho Oyu, with his next conquest, Everest, in the background.
Scott Print are all about ‘making things happen’, whether it be making your next job a success or making sure it happens on time. That is why we have taken the step of sponsoring Patrick Hollingworth, who, like Scott Print, is a home grown Western Australian. Patrick is looking to defy odds and travel to Nepal, seeking to reach the pinnacle of mountaineering and conquer Mount Everest. Scott Print is proud to be helping make this dream a reality. Patrick Hollingworth has spent the last 10 years preparing for this expedition and during this time has climbed the Southern Alps of New Zealand and completed the summit of the sixth highest mountain in the world, Cho Oyu. At a staggering 8,850m, Mount Everest straddles the borders of Nepal and Tibet and has for years been seen as the ultimate quest. Patrick intends to climb the south east ridge of the mountain, which is the original route that was taken by Sir Edmund Hillary and Tenzing Norgay when they were the first to climb the mountain in 1953. The mountain has treacherous conditions especially the extreme weather which can push the boundaries of human endurance. At the summit of the mountain it is not uncommon for temperatures to exceed minus 50 degrees celsius.
However, temperature is not the greatest challenge faced by climbers, it is in fact the gale force winds that can fluctuate between negligible to over 60 knots. Such harsh conditions explain why only a minority of climbers actually reach the summit with 70-80% not making it to the top. Some might ask why one would want to climb such a huge mountain with such conditions? Patrick elaborates on what gave him the idea, “Interestingly, it wasn’t climbing but ocean swimming which led me to setting my sights on the world’s tallest mountain. After my first expedition to high altitude in 2004 (an attempt on Spantik, a 7,000m peak in Pakistan), I daydreamed that an expedition to Everest would be an amazing but in all likelihood unachievable goal. It was only after I finished a difficult solo crossing of the Rottnest Channel in
2006 that I started to think of what else might be possible – and that’s when a certain large mountain sitting on the Nepalese-Tibetan border sprang to mind.” This journey is a culmination of years of hard work and Patrick is proud to have the opportunity to finally conquer the mountain. He urges all to consider their aspirations; “I’ve spent a massive amount of blood, sweat, tears and money to position myself where I currently stand – on the verge of fulfilling this, my wildest dream. I hope my journey may inspire you to achieve your wildest dreams, too.” Patrick departed on March 27th, keep up to date on his expedition at www.patrickhollingworth.com Good luck Patrick!
Reduce your footprint by choosing print! The printed medium has always been a popular form of communication, but increasingly it is being challenged by its electronic counterpart. In previous newsletters we have examined the advantages and disadvantages of both, but what is of interest is the common myth that printed communication is more environmentally damaging than its online counterpart. This is in fact incorrect. This myth has developed over time for several reasons, however it far from the truth. Quite often the very first thing people do when receiving an item
electronically that is of interest is to print it. This alone has a significant impact on the environment as one sheet of paper printed in black on one side on your average office printer is the equivalent of 100 sheets printed in full colour on both sides at a professional printer. Secondly, the energy to view your item of screen is cumbersome and every time you want to refer to information electronically you are adding to the environmental impact, unlike the printed counterpart that has a one off footprint when produced.
Chilean earthquake causes paper ripple The shock 8.8 magnitude tremor that struck Chile on February 27th was a tragedy that has affected the lives of millions of people. The terrible devastation has had massive implications all across the world, even touching the paper and printing industries here in Australia. It is not widely known that Chile is one of the world’s largest exporters of wood pulp and manufactures 8% of the world consumption. Whilst many of the pulp mills suffered structural damage, it is the disruption to power, water and infrastructure such as transport facilities that will delay exports for many months to come.
With the majority of paper now used in the Australian print market coming from overseas, the disruption to pulp supplies will have an immediate effect on the availability and price of paper stocks. Working closely with local paper suppliers, Scott Print has taken urgent steps to minimise any inconvenience to our clients. Utilising our long term relationships, massive buying power and storage facilities we have increased our volumes and secured supply on paper stock in both Gloss and Matt finishes across all weights and gramages. Whilst it is hoped that any disruption to supplies will be short lived, be assured
Did you know? • Printing one single sheet of paper with black on one side on a standard office printing machine consumes the same amount of energy it takes to produce 100 A4 pages in full colour on both sides on a commercial printing press. • The paper industry plants more trees than are harvested – there are an estimated 25% more trees in the developed world than in 1990. • Paper and printed communication can be completely recycled and is sustainable. • Printed communication is permanent, portable and easily re-read without requiring additional energy.
that as a major player in the Australian print market, Scott Print has been able to ensure that our valued clients are not disadvantaged in any way. Clients however, need to be mindful of the importance of speaking with their Scott Print representative as early as possible in order to lock in both paper and production requirements, particularly those for larger projects. The Scott Print Sales Team can provide paper stocks and printing solutions that meet every environmental, quality and budgetary need.
Printing that leaves less of an impression on the environment 4 Aberdeen Street, Perth WA 6000
We are Perth’s first environmentally certified printer. Being a Process Green printer is more than just printing on recycled or plantation sourced paper. Every part of our printing process, from the green electricity we use, to our petroleum free inks and recycling of our waste is designed to minimise our impact on the environment. So when you print with us, you can feel good you’re printing in an environmentally sustainable way. For impressively green printing call Scott Print on 9223 7788 or visit www.scott.com.au
Printed using petroleum free inks and green electricity on plantation sourced paper. Both paper manufacturer and printer are certified to the highest environmental standard.
Published on May 25, 2011
Year 10 student, Julia Carmody has worked tirelessly on her creation from her original concept she ‘doodled’ in her maths class months ago....