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July 11–13, 2004 Toronto, Ontario, Canada

Microsoft Worldwide Partner Conference 2004

Velocity

Conference Guide for Business Decision Makers from Partner Organizations


Microsoft Worldwide Partner Conference 2004

Velocity Welcome! Special Thanks to Our Platinum and‌

Gold Sponsors


Microsoft Worldwide Partner Conference 2004

Table of Contents

Please clink on “Link” to advance to that section. Link

Welcome Agenda at-a-Glance

Link

General Information

Frequently Asked Questions General Conference Information Hotel Information

Link

Maps

Hotels Metro Toronto Convention Centre (MTCC)

Link

Saturday

Link

Sunday

Link

Monday

Link

Tuesday

Link

Keynote Speakers

Link

Breakout Sessions

Link

Hands-On Labs

Link

Expo Marketplace Floor Plan Lists: Alphabetically & by Booth #

Link

Sponsors

Link

Exhibitors

Link

Microsoft Exhibitors

Link

Agenda

Sessions Overview

Expo Marketplace

Link

Awards Targeted Roadmaps Enterprise

Link

ISV

Link

MBS

Link

New Partners

Link

Small / Midmarket

Link

System Builder / OEM

Link


Microsoft Worldwide Partner Conference 2004

Welcome Allison L. Watson Vice President Partner Sales and Marketing Group Microsoft Corporation

Welcome to Microsoft Worldwide Partner Conference 2004! It’s very exciting to see so many of our valued Microsoft® solutions partners joining us this year for three days of information exchange, hands-on training, and networking opportunities. The theme for this year’s conference is Velocity, which builds on the solid foundation from last year’s theme of Building Momentum. Our overall strategy and direction remain the same, but to achieve Velocity we must gather speed, focus, and cover the distance to reach our joint goals. This year’s conference presents an ideal opportunity for solutions partners to gain new insights into the strategy and vision of Microsoft software, programs, and initiatives; to learn more about how the new Microsoft Partner Program can accelerate partner business opportunities; and to take advantage of the community atmosphere designed to encourage networking. This year, we’ve also added a pre-conference Microsoft Business Solutions session that provides more in-depth intelligence on Microsoft Business Solutions software and strategies.

During the next three days you’ll be able to take advantage of: £

Interactive sessions and keynotes from top Microsoft executives covering content for small, midmarket, and enterprise market segments, including details on our commitment to enabling partner success, updates on our technologies and integrated innovation, and how we can invest together to build high-growth partner businesses.

£

Competency-based breakout sessions in which you can explore the latest resources and information to enhance your leadership, sales and marketing, and technology skills.

£

Structured networking, including partner roundtables and additional one-on-one meetings, with other partners and Microsoft team members. This is your opportunity to find potential business partners and industry experts who can help you grow your business.

All of us at Microsoft look forward to engaging with you to help build and maintain your expertise, gain rewards for your full impact on the industry, and build a closer relationship with Microsoft and other partners so that we can work together most effectively to meet our respective customers’ needs. My goal is that you leave Microsoft Worldwide Partner Conference 2004 with an accelerated enthusiasm and momentum for driving new business opportunities in the months and years to come. Sincerely, Allison L. Watson

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Microsoft Worldwide Partner Conference 2004

Agenda-at-a-Glance For more detailed information, see the Agenda Overview and Sessions-at-a-Glance for each day’s activities under the Agenda tab. Friday, July 9 Time

Session/Event

Location

4:00pm – 9:00pm

Registration

MTCC, Level 600

Time

Session/Event

Location

8:00am – 9:00pm

Registration

MTCC, Level 600

8:00am – 9:00pm

CommNet

MTCC, Various

9:00am – 1:00pm

Structured Networking

MTCC, Hall F

9:00am – 6:00pm

Hands-On Labs

MTCC, Level 100

10:00am – 6:00pm

Learning Solutions Summit*

MTCC, Room 718

1:00pm – 2:30pm

Microsoft Business Solutions Doug Burgum Q & A

MTCC, Hall A

2:30pm – 3:00pm

Break

3:00pm – 4:15pm

Microsoft Business Solutions Product Strategy Session

4:15pm – 4:45pm

Break

4:45pm – 6:15pm

Microsoft Business Solutions Product General Sessions

MTCC, Level 200 Various

6:00pm – 8:00pm

Welcome Reception

MTCC, Hall C

6:30pm – 8:00pm

Microsoft Business Solutions President’s Club Reception*

MTCC, Room 107

8:00pm – 10:00pm

Microsoft Business Solutions Worldwide Recognition Ceremony

MTCC, Hall A

10:00pm

Microsoft Business Solutions Hosted Party

MTCC, Room 107

Saturday, July 10

MTCC, Hall A

Sunday, July 11 Opportunity & Engagement Time

Session/Event

Location

6:30am – 7:00pm

Registration

MTCC, Level 600

6:30am – 7:00pm

CommNet

MTCC, Various

7:30am

Doors Open and Breakfast

ACC

8:30am – 10:30am

General Session Allison Watson Sanjay Parthasarathy Orlando Ayala Simon Witts

ACC

10:30am – 11:00am

Break

ACC

11:00am – 12:00pm

General Session Kevin Johnson and Team

ACC

*By invitation only

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Microsoft Worldwide Partner Conference 2004

Agenda-at-a-Glance

Sunday, July 11 Opportunity & Engagement Time

Session/Event

Location

12:00pm – 2:00pm

Regional Luncheons*

MTCC, See page 13

12:00pm – 5:00pm

Expo Marketplace

MTCC, Hall D

2:00pm – 6:00pm

Structured Networking

MTCC, Hall F

2:00pm – 6:00pm

Hands-On Labs

MTCC, Level 100

2:00pm – 3:00pm

Breakout Sessions

MTCC, Various

3:00pm – 3:30pm

Break

MTCC, Various

3:30pm – 4:30pm

Breakout Sessions

MTCC, Various

4:30pm – 5:00pm

Break

MTCC, Various

5:00pm – 6:00pm

Breakout Sessions

MTCC, Various

7:30pm – 11:30pm

Regional Event

Guvernment Entertainment Complex

Monday, July 12 Integrated Innovation Time

Session/Event

Location

6:30am – 9:00pm

Registration

MTCC, Level 600

6:30am – 9:00pm

CommNet

MTCC, Various

7:30am

Doors Open and Breakfast

ACC

8:30am – 12:15pm

General Session Allison Watson Paul Flessner Will Poole Doug Burgum Jeff Raikes

ACC

10:15am – 10:45am

Break

ACC

12:15pm – 2:00pm

Lunch

MTCC, Hall E

12:15pm – 2:00pm

Gold Certified Executive Panel Luncheon+

MTCC, Hall G

12:00pm – 4:00pm

Expo Marketplace

MTCC, Hall D

12:15pm – 6:00pm

Structured Networking

MTCC, Hall F

2:00pm – 6:00pm

Hands-On Labs

MTCC, Level 100

2:00pm – 3:00pm

Breakout Sessions

MTCC, Various

3:00pm – 3:30pm

Break

MTCC, Various

3:30pm – 4:30pm

Breakout Sessions

MTCC, Various

4:30pm – 5:00pm

Break

MTCC, Various

5:00pm – 6:00pm

Breakout Sessions

MTCC, Various

6:00pm – 8:00pm

Expo Marketplace Reception

MTCC, Hall D

*By invitation only

+Microsoft Gold Certified Partners only

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Microsoft Worldwide Partner Conference 2004

Agenda-at-a-Glance

Monday, July 12 Integrated Innovation Time

Session/Event

Location

7:00pm – 8:00pm

Partner Program Awards Finalist VIP Reception*

MTCC, John Basset Theatre Foyer

8:00pm – 10:00pm

Partner Program Awards Ceremony

MTCC, Hall A

Tuesday, July 13 Partner Commitment Time

Session/Event

Location

7:30am – 7:00pm

Registration

MTCC, Level 600

7:30am – 7:00pm

CommNet

MTCC, Various

8:00am

Doors Open and Breakfast

ACC

9:00am – 11:15am

General Session Allison Watson Mike Nash Steve Ballmer

ACC

12:00pm – 2:00pm

Lunch

MTCC, Hall E

12:00pm – 2:00pm

Gold Certified Executive Panel Luncheon+

MTCC, Hall G

12:00pm – 4:00pm

Expo Marketplace

MTCC, Hall D

12:00pm – 6:00pm

Structured Networking

MTCC, Hall F

2:00pm – 6:00pm

Hands-On Labs

MTCC, Level 100

2:00pm – 3:00pm

Breakout Sessions

MTCC, Various

3:00pm – 3:30pm

Break

MTCC, Various

3:30pm – 4:30pm

Breakout Sessions

MTCC, Various

4:30pm – 5:00pm

Break

MTCC, Various

5:00pm – 6:00pm

Breakout Sessions

MTCC, Various

7:00pm – 11:00pm

Partner Celebration

SkyDome

*By invitation only

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+Microsoft Gold Certified Partners only


General Information

General Information

Microsoft Worldwide Partner Conference 2004


Microsoft Worldwide Partner Conference 2004

General Information How to Use the Conference Guide We understand that Microsoft Worldwide Partner Conference 2004 can be a challenge to navigate effectively. As a courtesy to partners who have targeted objectives, we are providing a suggested sampling of Keynote Sessions, Breakout Sessions, Hands-On Labs, Sponsors, and Exhibitors to help you efficiently schedule your time for the next few days. We have identified six areas of partner concentrations that could benefit from a suggested list of topics you may want to include in your schedule for the conference. Throughout this guide, we have identified each of these topics individually as well as created a specific section for each within the Targeted Roadmap section. Below is the legend that represents the process we have in place for identifying these topics, please refer to these numbers and colors as a guide to help identify possible areas of interest.

 Enterprise  ISV  MBS

 New Partner  Small / Midmarket Business  System Builder / OEM

Note: All sessions listed without an area of partner concentration apply to all partner types.

Frequently Asked Questions To get the most from your participation at Microsoft Worldwide Partner Conference 2004, be sure to review the following information. When do I need my badge? Your badge is your ticket to Microsoft Worldwide Partner Conference 2004 — all sessions, the Attendee Services Hall, the Microsoft Worldwide Partner Conference 2004 Expo Marketplace, and evening events. Security will check badges at all Microsoft Worldwide Partner Conference 2004 activities, so please make sure it is visible at all times. What if I misplace my badge? The cost of a replacement badge is CAN$33.75. If you misplace your badge, please contact Registration located at the Metro Toronto Convention Centre on Level 600 in the South Tower immediately. All funds received will be converted to USD upon deposit. Receipts for Worldwide Partner Conference are generated in USD only. Refunds are issued in USD; Microsoft is not responsible for fluctuations in currency exchange rates.

I have questions about my hotel. Where do I go for answers? The Housing Desk is located at registration at the Metro Toronto Convention Centre on Level 600 in the South Tower and can assist you with housing questions. Can I check my bag and coat while attending sessions? Yes, bag and coat check will be available during all conference hours, from Friday, July 9, to Tuesday, July 13. The cost is CAN$1 per bag or coat. All items must be picked up by 7:00pm on Tuesday, July 13, or they will be turned over to Convention Centre security. The bag and coat check desk is located at the Metro Toronto Convention Centre on Level 600 in the South Tower. Note: There will not be a bag or coat check at the Air Canada Centre.

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Microsoft Worldwide Partner Conference 2004

General Information How do I get around? Free shuttle service is provided for all Microsoft Worldwide Partner Conference 2004 attendees between conference hotels, the Metro Toronto Convention Centre and Air Canada Centre during designated shuttle hours. Please see the Shuttle Schedule for more information. The shuttle drop-off and pick-up areas at the Metro Toronto Convention Centre are at the street level of the South Tower, Level 200 of the North Tower, and at Air Canada Centre, off Lakeshore Blvd. If you have questions, please contact the Transportation Desk at 416.585.3840. Are meals included? Yes. Continental breakfast, lunch, and snacks will be provided to all attendees throughout Microsoft Worldwide Partner Conference. Breakfast and morning break stations will be located throughout the Air Canada Centre, beginning July 11. Lunch will be served at the Metro Toronto Convention Centre in Hall E, beginning July 11. Afternoon break stations will be located throughout the Metro Toronto Convention Centre, offering soda, juices, and snacks. Food and beverages will be served at evening events as well. What if I requested a special meal? If you requested a special meal when registering for the event, simply tell the wait staff at each meal and they will ensure you receive your request. Where do I find the latest session updates? Session updates and other important changes will be announced at the end of each general session. You can also view the most up-to-date Microsoft Worldwide Partner Conference 2004 schedule information at CommNet stations located throughout Metro Toronto Convention Centre. CommNet is the official communications network of Microsoft Worldwide Partner Conference 2004. The CommNet website will be available through November 30, 2004, at www.wwpccontent.com. How do I get copies of session slides? Up-to-date session content will be available during the event via CommNet stations located throughout Metro Toronto Convention Centre. Session slides will also be available on the CommNet website at www.wwpccontent.com until November 30, 2004. Whom do I contact during an emergency at the Metro Toronto Convention Centre or the Air Canada Centre? £ To request emergency assistance or to notify the appropriate authorities of an emergency situation: l Contact Security using any house phone. • Metro Toronto Convention Centre: North Building x8160 or South Building x8360 • Air Canada Centre: x5911 £ You can also alert any security officer, conference staff member, or venue employee. £ Please do not dial 911. Contacting 911 by phone or cellular phone could cause confusion and delays in response by emergency personnel. Security will contact Fire or Police agencies and will be able to provide efficient address and location information as well as render immediate, critical care.

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Microsoft Worldwide Partner Conference 2004

General Information Where do I go if I need non-emergency medical care? £ Mt. Sinai Hospital (located in downtown Toronto, closest to Metro Toronto Convention Centre and Air Canada Centre) Address: 600 University Ave. Main Operator: 416.596.4200 Emergency Department: 416.586.5054 £ Toronto General Hospital Address: 200 Elizabeth St. Main Operator: 416.340.4800 Emergency Department: 416.340.3946 £ Or: Contact the front desk staff at your hotel. Many hotels have 24-hour, on-call physicians available for their guests. For any additional questions, please contact the Information Desk: 416.585.3800. Where and when can I access CommNet? CommNet stations are located throughout the Metro Toronto Convention Centre, and feature 300 networked computers for the exclusive use of Microsoft Worldwide Partner Conference 2004 attendees. CommNet hours are: Saturday, July 10

8:00am – 9:00pm

Sunday, July 11

6:30am – 7:00pm

Monday, July 12

6:30am – 9:00pm

Tuesday, July 13

7:30am – 7:00pm

Can I use my pager or mobile phone? Yes, but we ask that you be considerate of other attendees. Please turn your pager and phone to the silent mode while you are in sessions and do not use phones in session rooms. Can I use my two-way radio? No, all two-way radios are restricted for use inside the Metro Toronto Convention Centre and AirCanada Centre due to interference with staff radios. Your cooperation in not using your radio inside the Metro Toronto Convention Centre and Air Canada Centre is imperative to the successful operation of this year’s event. Where can I get answers to Microsoft Worldwide Partner Conference logistics questions? For event questions, Lost and Found, or other on-site assistance, stop by one of the Microsoft Worldwide Partner Conference 2004 Information Desks located at the Metro Toronto Convention Centre on Level 600 and Level 200 or in the Air Canada Centre Gallery. Where can I purchase Microsoft merchandise? Located in Metro Toronto Convention Centre on Level 600, the Conference Store is packed full of merchandise and specialty items featuring conference logos — as well as those of Microsoft product and service groups. Choose from high tech gadgets and office gear, shirts, caps, mugs, and much more. Items are also available online at www.mvpestore.com, where you can co-brand items with your company’s logo and partner certification.

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Microsoft Worldwide Partner Conference 2004

General Information Are business and shipping services available? There are Business Service Centres conveniently located in both the North and South Towers of the Metro Toronto Convention Centre. The Business Services Centre in the North Tower is located at street level across from Room 206F and in the South Tower on Level 800, at the Hall D entrance. Services provided include photocopying, faxing, printing services, long distance calling cards, limited office supplies, and small parcel courier services via Federal Express. Hours for the Business Service Centres between July 9–13 are 8:00am to 6:00pm. What should I wear to the evening events? Casual evening attire is appropriate for evening events. Also, you must wear your conference name badge to gain entrance to all evening events. This includes the Welcome Reception, Regional Party, Expo Marketplace Reception, and Partner Celebration. The Partner Program Awards Ceremony on July 12 is cocktail attire.

Access for the Disabled Metro Toronto Convention Centre and Air Canada Centre provide access and facilities as required by the Americans with Disabilities Act (ADA). All special access requests received prior to the conference have been accommodated. If you have a special request, please go to Registration on Level 600 at Metro Toronto Convention Centre, and we will make every effort to meet your on-site request.

CommNet CommNet is the official communications network of Microsoft Worldwide Partner Conference 2004 featuring 300 networked computers and providing important conference information including: session schedules and content; Structured Networking schedules; Hands-On Labs registration and schedules; and much more. The CommNet website will be available through November 30, 2004, at www.wwpccontent.com. CommNet is located in various locations throughout the Metro Toronto Convention Centre during the following hours. Saturday, July 10

8:00am – 9:00pm

Sunday, July 11

6:30am – 7:00pm

Monday, July 12

6:30am – 9:00pm

Tuesday, July 13

7:30am – 7:00pm

Conference Store Located in Level 600 of the Metro Toronto Convention Centre, the Conference Store is packed with merchandise and specialty items featuring conference logos — as well as those of Microsoft product and service groups. Choose from high tech gadgets and office gear, shirts, caps, mugs and much more. Items are also available online at www.mvpestore.com where you can co-brand items with your company’s logo and partner certification.

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Microsoft Worldwide Partner Conference 2004

General Information The Conference Store will be open during the following hours: Friday, July 9

4:00pm – 9:00pm

Saturday, July 10

8:00am – 9:00pm

Sunday, July 11

9:00am – 7:00pm

Monday, July 12

9:00am – 7:00pm

Tuesday, July 13

9:00am – 5:00pm

Note: The Centresports Store at the Air Canada Centre is offering a 10% discount off of regular priced merchandise to conference attendees between July 11–13, 2004. You must show your conference badge to obtain the discount. Store hours: Sunday 12:00pm – 5:00pm, Monday–Tuesday 10:00am – 5:00pm

CPE Credits A Microsoft Worldwide Partner Conference 2004 CPE request form will be available for you to download at www.microsoftwwpartnerconference.com after the event. It must be fully completed and sent to your state society for you to qualify for credit.

Evaluations Your input is important to us when we plan future conferences, so we ask that you provide us your feedback on General Sessions, Breakout Sessions, and Hands-On Labs. You will have the opportunity to complete a paper evaluation at each session or use CommNet to rate the sessions online. Additionally, we will be conducting a raffle of great prizes for those who turn in evaluations each day of the conference! An overall conference evaluation will also be distributed via e-mail after the conference.

Evening Events Saturday, July 10 Welcome Reception 6:00pm – 8:00pm, MTCC, Hall C Come and celebrate the opening of Microsoft Worldwide Partner Conference 2004! This year’s welcome reception will offer you a chance to check in at registration; receive your conference credentials; network with your peers, Microsoft staff, and speakers; and enjoy appetizers and drinks to kick off the conference with a taste of Canada. The Welcome Reception is sponsored by the Microsoft Office team: Helping you to Rev A New. This event is open to guests 21 years of age or older. For more information, please visit the Information Centre on Level 600 of the Metro Toronto Convention Centre near Registration.

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Microsoft Worldwide Partner Conference 2004

General Information

Sunday, July 11 Regional Event 7:30pm – 11:30pm, Guvernment Entertainment Complex This year’s Worldwide Partner Conference will host a combined Regional Event at the Guvernment Entertainment Complex that will include food, beverages, and great entertainment! The evening will be full of opportunities for partners to network within their region, as well as with Microsoft employees and partners from all regions. The Guvernment Entertainment Complex has many connected spaces, all under one roof. Attendees are encouraged to spend the first hour with their region to foster a regional networking environment, then mingle and enjoy all the party has to offer. This event is open to guests 21 years of age or older. For more information, please visit the Information Center on Level 600 of the Metro Toronto Convention Centre by Registration. Monday, July 12 Expo Marketplace Reception 6:00pm – 8:00pm, MTCC, Hall D Explore the latest innovations at each partner booth while networking with your peers, Microsoft staff, and speakers. With over 100 participating companies, this reception will allow you the opportunity to see the latest offerings from the technology industry while enjoying food and beverages. Partner Program Awards Ceremony 8:00pm – 10:00pm, MTCC, Hall A Open to all conference attendees, the Partner Program Awards Ceremony promises to be a night of music, laughter, and celebration of partner achievements. Join us for an evening of entertainment and awards to applaud the successes of our partner community. Drinks and desserts will be served, and cocktail attire is recommended. These events are open to guests 21 years of age or older. For more information, please visit the Information Center on Level 600 of the Metro Toronto Convention Centre by Registration. Tuesday, July 13 Partner Celebration 7:00pm – 11:00pm, SkyDome Celebrate the close of Microsoft Worldwide Partner Conference 2004 at Toronto’s own SkyDome! At the SkyDome, home of the Toronto Blue Jays, you will be able to explore the many sides of Extreme Sports. From hands-on activities to performances by daredevil athletes, prepare to be amazed. Fabulous food and drink will add to the evening, taking place on the field at the SkyDome. You won’t want to miss a musical performance by Pat Benatar and Neil Giraldo.

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Microsoft Worldwide Partner Conference 2004

General Information Benatar is acknowledged as the leading female rock vocalist of the ‘80s. Of the nine original albums released between 1979 and 1989, seven were certified platinum and two went gold. During that decade, she was nominated nine times for Grammy Awards for Best Rock Performance (female), winning an unprecedented four Grammy Awards in consecutive years. Benatar has also won three American Music Awards. One of the most popular performers in rock, she is also one of the most recognized and admired. Twenty-two years after starting her recording career, Pat has found that unique balance between family and career. Continuing to do what she loves, Pat Benatar is still rocking. The Partner Celebration is sponsored by the Microsoft Office team: Helping you to Rev A New. This event is open to guests 21 years of age or older. For more information, please visit the Information Center on Level 600 of the Metro Toronto Convention Centre near Registration.

Food and Beverages Food and beverages will be provided to conference attendees during event activities and meetings. Breakfast, morning break and beverages will be provided at the Air Canada Centre, July 11–13. Lunch, afternoon break, and beverages will be provided at the Metro Toronto Convention Centre July 11–13. For evening events and receptions on July 10, 11, 12, and 13th, food and beverages will also be provided. Alcoholic beverages will be available to attendees during the evening events and receptions. Attendees must be 21 years of age or older, with a valid form of identification, to order or consume any alcoholic beverages. Also, please note that all alcoholic beverages served at an event reception must be consumed on the premises and may not leave the venue.

Goods and Services Tax (GST) Tax Refund for Visitors to Canada Non-resident visitors to Canada, you can claim a refund for goods and services tax you paid on eligible goods and short-term accommodation while visiting Canada. To qualify for a GST tax refund, you have to meet the following conditions: £ £ £ £ £ £ £ £

You are not a resident of Canada at the time you apply for a refund; You purchased eligible goods for personal use, eligible short-term accommodation, or both; You paid GST on these purchases; You have original receipts (we do not accept photocopies, debit, or credit card slips); You have Proof of Export for the eligible goods you purchased in Canada; The total of your purchase amounts (before taxes) must be at least CAN$200; Each receipt for eligible goods shows a minimum total purchase amount (before taxes) of CAN$50; and The goods are removed from Canada within 60 days of the date you bought them.

For more information about GST reclaim or to download the GST176 form, please visit

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Microsoft Worldwide Partner Conference 2004

General Information www.cra-arc.gc.ca/visitors/. Limited GST176 forms will be available at Information Desks at Metro Toronto Convention Centre for your convenience as well.

Information Desks Information Desks are located at the following locations and times. Location

Friday July 9

Saturday July 10

Sunday July 11

Monday July 12

Tuesday July 13

MTCC, Level 600 South Tower

4:00pm – 9:00pm

8:00am – 9:00pm

6:30am – 7:00pm

6:30am – 9:00pm

7:30am – 7:00pm

MTCC, Level 200 North Tower

4:00pm – 9:00pm

12:00pm – 9:00pm

12:00pm – 7:00pm

12:00pm – 9:00pm

12:00pm – 7:00pm

7:30am – 12:00pm

7:30am – 12:00pm

8:00am – 12:00pm

ACC Gallery

The main Information Desk phone number is 416.585.3800

Microsoft Business Solutions Community Room Come together with other Microsoft Business Solutions partners to relax and indulge in a complimentary spa service or sip an espresso in this informal community area. We’ll have team members on hand to assist you in making the most of your conference experience, as well as several information tables designed to provide answers to your most common questions. The Community Room will be open July 11–13th in MTCC, Room 107.

Microsoft Worldwide Partner Conference 2005 Microsoft Worldwide Partner Conference 2005 will take place July 8–10, 2005 at the Minneapolis Convention Center in Minneapolis, Minnesota, USA.

Photography Guidelines A professional photographer will be on hand during Microsoft Worldwide Partner Conference 2004 to help capture the activities, people, and essence of the conference. Photos taken during the conference may or may not be used in the immediate and/or future promotion of events. If you prefer that your image not be used for promotional purposes, please tell the photographer immediately. Out of respect for our main stage presenters, we ask that no flash photography be used during General Sessions. In addition, video recording is not allowed during any Microsoft Worldwide Partner Conference 2004 sessions, including General Sessions, Breakout Sessions, and Hands-On Labs.

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Microsoft Worldwide Partner Conference 2004

General Information Privacy At Microsoft, we work hard to protect your privacy, and our privacy principles represent our commitment to ensure your personal information is safe and secure. In general, we will ask permission when we need information that personally identifies you or allows us to contact you. For example, personal information was requested when you were asked to register for this event. If you believe Microsoft has not adhered to these policies, please contact us by e-mail at wwpartnerconference@crgevents.com, and we will use commercially reasonable efforts to promptly identify and remedy the problem. For more information, please see our Privacy Statement at www.microsoft.com.

Regional Luncheons The following regions will hold a regional luncheon on Sunday, July 11 from 12:00pm–2:00pm: £ £ £ £ £ £ £

Asia – MTCC, Hall E Canada – MTCC, Hall G EMEA – MTCC, Hall E Japan – MTCC, Hall E LATAM – MTCC, Room 718B South Pacific – MTCC, Hall E United States – MTCC, Hall A

For those regional luncheons in Hall E, please look for table tents with your region/country listed.

Security We understand that worldwide events have caused each of us to focus more on our personal safety while traveling, and while attending conferences such as Worldwide Partner Conference. The safety and security of all our attendees is our first priority, and we continue to work closely with the highest levels of federal, state, and local agencies to share the latest information available. In cooperation with local authorities in the Toronto area, federal law enforcement, as well as the venues in which Worldwide Partner Conference events will be held, Microsoft is committed to making every effort to ensure a safe and productive event for all of our attendees. Registration Please ensure that you have two forms of identification, such as the following: £ £ £ £ £

Passport Government-issued Identification Card Microsoft Cardkey Driver’s License (with photograph) Social Security Card or other official identification document Note: At least one of these items must include an official photograph

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Microsoft Worldwide Partner Conference 2004

General Information We also request your cooperation in the following areas: £ Clearly display conference badge at all times while in conference areas £ Please use the badge wallet provided to clearly display your conference badge — persons with badges not in badge wallets will not be allowed entry into Worldwide Partner Conference events £ Do not bring unnecessary items into conference sessions (recording devices, video cameras, laser pointers) £ Do not leave bags, briefcases, laptop cases, or luggage unattended at any time £ Do not leave valuable items unattended £ Whenever possible, do not bring valuable items to the conference — utilize the safes or lockboxes provided at many hotels £ Immediately report any suspicious behavior to a security officer or event staff member

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Microsoft Worldwide Partner Conference 2004

General Information

Hotel

Address

Phone Fax Toll Free

Courtyard by Marriott Downtown Toronto

475 Yonge Street Toronto, ON M4Y 1X7 Canada www.courtyard.com/yyzcy

(416) 924-0611 (416) 924-1413 (800) 847-5075

Delta Chelsea

33 Gerard Street West Toronto, ON M5G 1Z4 Canada www.deltachelsea.com

(416) 595-1975 (416) 585-4375 (800) 243-5732

Fairmont Royal York

100 Front Street West Toronto, ON M5J 1E3 Canada www.fairmont.com

(416) 368-2511 (416) 368-9040 (800) 441-1414

Four Seasons Hotel Toronto

21 Avenue Road Toronto, ON M5R 2G1 Canada www.fourseasons.com/toronto

(416) 964-0411 (416) 964-2301 (800) 268-6282

Hilton Toronto

145 Richmond Street West Toronto, ON M5H 2L2 Canada www.hilton.com

(416) 869-3456 (416) 869-3187 (800) 267-2281

InterContinental Toronto Hotel

225 Front Street Toronto, ON M5V 2X3 Canada www.torontocentre.intercontinental.com

(416) 597-1400 (416) 597-8128 (800) 422-7969

Le Royal Meridien King Edward

37 King Street East Toronto, ON M5C 1E9 Canada www.toronto.lemeridien.com

(416) 863-9700 (416) 367-5515 (800) 543-4300

Marriott Eaton Centre

525 Bay Street Toronto, ON M5G 2L2 Canada www.marriotteatoncentre.ca

(416) 597-9200 (416) 597-9211 (800) 905-0667

Metropolitan Hotel

108 Chestnut Street Toronto, ON M5G1R3 Canada www.metropolitan.com

(416) 977-5000 (416) 977-9513 (800) 668-6600

Park Hyatt Toronto

4 Avenue Road Toronto, ON M5R 2E8 Canada www.parktoronto.hyatt.com

(416) 925-1234 (416) 924-4933 (800) 233-1234

Renaissance Toronto

1 Blue Jays Way Toronto, ON M5V 1J4 Canada www.renaissancehotels.com

(416) 341-7100 (416) 341-5091 (800) 237-1512

Sheraton Centre Toronto

123 Queen Street Toronto, ON M5H 2M9 Canada www.sheratontoronto.com

(416) 361-1000 (416) 947-4854 (800) 325-3535

Westin Harbour Castle

One Harbour Square Toronto, ON M5J 1A6 Canada www.westin.com/harbourcastle

(416) 869-1600 (416) 361-0573 (800) 228-3000

15


Microsoft Worldwide Partner Conference 2004

General Information Shuttle Routes Route

Hotel

Details

Route 1

Fairmont Royal York

Curbside on Front Street

Le Meridien King Edward

Curbside on Wellington Street

Westin

Curbside on Queen’s Quay

Hilton

Curbside on University Avenue

MTCC North Hall

Curbside on Front Street

Sheraton Centre

Curbside on Richmond Street

Four Seasons Hotel

Main entrance

Park Hyatt

At the Four Seasons main entrance

Route 4

Courtyard by Marriott

Curbside on Wood Street

Route 5

Delta Chelsea

Elm Street entrance

Marriott

Curbside on Bay Street

Metropolitan Hotel

Curbside on Chestnut

Route 2

Route 3

Shuttles are continuous between the above hotels, the Metro Toronto Convention Centre (MTCC), and the Air Canada Centre (ACC) per the schedule below. Shuttle service operates every 5–7 minutes during peak periods and 10–15 minutes during non-peak. Shuttles depart the MTCC for conference hotels from the South Hall. Service between the South Hall and the North Hall is available by riding the Route 2 shuttle. Note: Many hotels are in walking distance to the MTCC and the ACC. Consult the map inside this Conference Guide for more information. The InterContinental and Renaissance hotels are connected to the MTCC so no shuttle service is available. Service will be available to the ACC, Regional event and Partner Celebration from the main entrances of these hotels.

16


Microsoft Worldwide Partner Conference 2004

General Information Shuttle Schedule Friday, July 9 Time

Details

3:45pm – 9:15pm

Between the conference hotels and the MTCC

Saturday, July 10 7:45am – 10:15pm

Between the conference hotels and the MTCC

Sunday, July 11 6:15am – 7:30am

Between the conference hotels and the MTCC

7:30am – 9:00am

Between all conference hotels and the ACC

12:00noon – 12:30pm

Between the ACC and the MTCC

12:30pm – 6:15pm

Between the MTCC and the conference hotels

6:15pm – 8:30pm

Between all conference hotels and the Regional Event

9:00pm – 10:45pm

Between the Regional Event and all conference hotels

Monday, July 12 6:15am – 7:30am

Between the conference hotels and the MTCC

7:30am – 9:00am

Between the conference hotels and the ACC

12:15pm – 12:45pm

Between the ACC and the MTCC

12:45pm– 10:15pm

Between the MTCC and the conference hotels

Tuesday, July 13 7:15am – 8:00am

Between the conference hotels and the MTCC

8:00am – 9:30am

Between all conference hotels and the ACC

11:15am – 12:30pm

Between the ACC and the MTCC

12:30pm – 6:15pm

Between the MTCC and the conference hotels

6:45pm – 8:30pm

Between the conference hotels and the Partner Celebration

9:00pm – 12:15am

Between the Partner Celebration and all conference hotels

For more information or questions call the transportation hot line at 416.585.3840.

Smoking Policy It is the Metro Toronto Convention Centre’s intent to confirm to the standards of the community and their policies surrounding smoking in public places. Therefore, all public areas and rental space, including corridors, registration area, meeting rooms, and the exhibit halls are designated non-smoking for the Metro Toronto Convention Centre’s guests. Designated outdoor smoking area: anywhere outside the building. The Air Canada Centre is a smoke-free building, including all restaurant areas, suites, and lounges. Designated outdoor smoking area: anywhere outside Gates Three (3) and Four (4).

17


Microsoft Worldwide Partner Conference 2004

Structured Networking Structured Networking is a convenient online tool designed specifically to help you learn about other attendees and schedule meetings with them before and during Microsoft Worldwide Partner Conference 2004. If you are registered for Structured Networking and have scheduled meetings, please go to the Structured Networking Check-In area, located in Hall F, prior to your scheduled meeting. The other meeting participants will meet you at your reserved networking table inside the Structured Networking area. If you haven’t registered for Structured Networking yet, now is your chance. Just follow the simple instructions below and start networking now!

 Go to: www.crgevents.com/WWPartnerConference04/Rio  Enter the username and password you used to register for the event.  Click on Rio Bio to fill out and save your profile.  Search for people by selecting the desired criteria in which you would like to search.  Save them to My Contacts, message them, or invite them to a meeting — all with the knowledge that your e-mail address is kept secure! Networking is the most powerful way to build professional relationships, actively cultivate contacts, and share information. Through Structured Networking, attendees can arrange meetings with other attendees and personalize the event experience to maximize their time. Don’t miss out on the chance to capitalize on business opportunities while attending Microsoft Worldwide Partner Conference 2004. Your Structured Networking Personalized Event Schedule not only includes all of your Structured Networking meetings but is synchronized with the main Microsoft Worldwide Partner Conference 2004 schedule to reflect your complete event agenda. If you have any questions or concerns regarding Structured Networking, staff is available at the Check-In area, located in Hall F, for your convenience. Please make the most of your time at Microsoft Worldwide Partner Conference 2004!

Wireless Lounges The Ultimate Wireless Lounges — sponsored by Microsoft® Windows® Mobile. Kick back and get connected at one of our Windows Mobile sponsored wireless lounges. Stay connected by using CommNet to browse the event schedule or fill out session evaluations using your Windows Mobile-based Pocket PC or PDA.

18


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Microsoft Worldwide Partner Conference 2004

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Agenda Microsoft Worldwide Partner Conference 2004 Agenda


10

Saturday Microsoft Worldwide Partner Conference 2004 Agenda


Microsoft Worldwide Partner Conference 2004

Saturday July 10

Agenda Overview Saturday, July 10 Time

Session/Event

Location

8:00am – 9:00pm

Registration

MTCC, Level 600

8:00am – 9:00pm

CommNet

MTCC, Various

9:00am – 1:00pm

Structured Networking

MTCC, Hall F

9:00am – 6:00pm

Hands-On Labs

MTCC, Level 100

10:00am – 6:00pm

Learning Solutions Summit*

MTCC, Room 718

1:00pm – 2:30pm

Microsoft Business Solutions Doug Burgum Q & A

MTCC, Hall A

2:30pm – 3:00pm

Break

3:00pm – 4:15pm

Microsoft Business Solutions Product Strategy Session

4:15pm – 4:45pm

Break

4:45pm – 6:15pm

Microsoft Business Solutions Product General Sessions

MTCC, Level 200 Various

6:00pm – 8:00pm

Welcome Reception

MTCC, Hall C

6:30pm – 8:00pm

Microsoft Business Solutions President’s Club Reception*

MTCC, Room 107

8:00pm – 10:00pm

Microsoft Business Solutions Worldwide Recognition Ceremony

MTCC, Hall A

10:00pm

Microsoft Business Solutions Hosted Party

MTCC, Room 107

MTCC, Hall A

*By invitation only

Targeted Roadmaps

 Enterprise  ISV  MBS

 New Partner  Small / Midmarket Business  System Builder / OEM

Note: All sessions listed without an area of partner concentration apply to all partner types.

27


Microsoft Worldwide Partner Conference 2004

Saturday July 10 Sessions-at-a-Glance

Hands-On Labs Looking for an up close and personal experience with today’s most important technologies? Attend Hands-On Labs to explore the latest software in the context of real business scenarios. This hands-on training, facilitated by Microsoft experts, can help increase your understanding of the business value and technical features of Microsoft technologies. New! Reserve your seat for the Hands-On Labs. Although not required, we highly recommend you pre-register for these sessions to ensure a seat in your desired time slot. Go to www.wwpccontent.com and register for labs offered that same day. Please note: Reserved seats will be released when individuals who registered for the lab are not present at the start of the session. Hands-On Labs Time

ID

Session/Event

9:00am

HOL 401

Introducing Microsoft® Virtual Server 2005

HOL 414

New and Valuable Benefits of Microsoft Windows® Small Business Server 2003

HOL 415

10:30am

Location

 

104 BC

Accelerate Your Clients’ Microsoft Windows XP and Microsoft Office 2003 Deployments Through Microsoft Solution Accelerator



106 B

HOL 417

Managing Your Technology Infrastructure with Active Directory®



106 A

HOL 420

Getting to Know the Microsoft Business Solutions — Axapta® 3.0 MorphX Development Environment



103 AB

HOL 424

Exploring Microsoft Business Solutions — Navision®



104 A

HOL 432

Windows XP Service Pack 2 Security Technologies*

HOL 403

Administering Microsoft Windows Update Services

HOL 405

Protect Your Network with Microsoft Internet Security and Acceleration Server 2004

HOL 413

104 D

105

 

106 B

Integrating Microsoft Windows Small Business Server 2003 with Microsoft Windows XP and Microsoft Office Small Business Edition 2003



104 D

HOL 418

Speech-Enabling Web Applications and Services Using Microsoft Speech Server



104 BC

HOL 421

Financial Analytics — Helping Customers Understand Their Financial Health



103 AB

HOL 425

Discovering Microsoft Business Solutions — Great Plains® 8.0



104 A

HOL 429

Implementing Server Security



105

*Lecture only

28

Targeted Roadmap

106 A


Microsoft Worldwide Partner Conference 2004

Saturday July 10 Sessions-at-a-Glance

Hands-On Labs Targeted Roadmap

Time

ID

Session/Event

12:00pm

HOL 404

Collaborating with SharePoint® Portal Server 2003

HOL 406

Microsoft Communication and Collaboration Solutions



104 D

HOL 410

Understanding Business Intelligence Solutions with Microsoft Office Visio® 2003



103 AB

HOL 419

Planning Your Migration from Microsoft Windows NT® Server 4.0 to Microsoft Windows Server™ 2003



106 A

HOL 430

Implementing Client Security for Microsoft Windows 2000 and Microsoft Windows XP



106 B

HOL 434

Using Microsoft Distributed File System and Microsoft File Server Migration Toolkit

104 BC

HOL 436

Overview of Microsoft Windows XP Service Pack 2 Security Technologies



105

HOL 409

Migrating from Microsoft Exchange Server 5.5/Microsoft Windows NT® 4 Server to Microsoft Exchange Server 2003/Microsoft Windows Server 2003



103 AB

HOL 412

Using Microsoft Office Enterprise Project Management in Your Services Business



104 A

HOL 414

New and Valuable Benefits of Microsoft Windows Small Business Server 2003



104 BC

HOL 417

Managing Your Technology Infrastructure with Active Directory



106 A

HOL 427

Deploying, Implementing, and Managing Microsoft Office Live Communications Server 2003



105

HOL 428

Implementing Microsoft IT Solutions for MediumSized Businesses



104 D

HOL 402

Exploring Microsoft Windows Services for UNIX 3.5 Increased Operational Efficiency Solutions

   

103 AB

HOL 408

1:30pm

3:00pm

Location 104 A

104 D

HOL 429

Implementing Server Security

HOL 431

Implementing Application Security

104 A

HOL 433

Deploying and Managing Microsoft Windows XP Service Pack 2*

HOL 434

Using Microsoft Distributed File System and Microsoft File Server Migration Toolkit

104 BC

HOL 437

Deploying and Managing Microsoft Windows XP Service Pack 2



105

106 B 106 A

*Lecture only

29


Microsoft Worldwide Partner Conference 2004

Saturday July 10 Sessions-at-a-Glance

Hands-On Labs Time

ID

Session/Event

4:30pm

HOL 402

Exploring Microsoft Windows Services for UNIX 3.5

HOL 403

Administering Microsoft Windows Update Services

HOL 407

Microsoft Connected Customer Solutions

HOL 409

Migrating from Microsoft Exchange Server 5.5/Microsoft Windows NT 4 Server to Microsoft Exchange Server 2003/Microsoft Windows Server 2003

HOL 422

Targeted Roadmap

Location

   

104 BC

New Opportunities with Microsoft Business Solutions Retail Management System



104 A

HOL 426

Fueling the Next Wave of Collaboration — An Overview of Microsoft Office Live Meeting



105

HOL 430

Implementing Client Security for Microsoft Windows 2000 and Microsoft Windows XP



103 AB

106 B 104 D 106 A

New! Learning Lab Not able to attend a specific Hands-On Lab session? Throughout the conference, a Learning Lab will be available where you can complete the labs in a self-paced environment (no instructor). This Learning Lab will include all Worldwide Partner Conference Hands-On Labs in addition to these five unique titles. Learning Lab Targeted Roadmap

Location

Introduction to Microsoft SQL Server 2005 (Code Name “Yukon”)



105

HOL 451

Managing UNIX and Linux Systems Using Microsoft Systems Management Server 2003

105

HOL 452

Manage Enterprise Mobile and Wireless Computing Devices with Microsoft Systems Management Server 2003



105

HOL 453

Patch Management of Your Exchange Environment Building Custom Microsoft Operations Manager Reports Using Microsoft SQL Server 2000 Reporting Services

 

105

HOL 454

Time

ID

Session/Event

9:00am – 6:00pm

HOL 450

30

105


Microsoft Worldwide Partner Conference 2004

Saturday July 10 Sessions-at-a-Glance Microsoft Business Solutions Sessions Overview Accelerate your Worldwide Partner Conference experience with an in-depth view into Microsoft® Business Solutions. This session will be fast-paced and packed with strategic direction, product information, networking, and recognition. Microsoft Business Solutions executives will begin the afternoon by sharing the strategic direction for the upcoming year, followed by eight concurrent product-specific general sessions. The evening will be spent networking with your peers and Microsoft team members by celebrating the accomplishments of the Microsoft Business Solutions partner community. Saturday, July 10 Agenda Time

Session/Event

1:00pm – 2:30pm

Microsoft Business Solutions Doug Burgum Q&A

2:30pm – 3:00pm

Break

3:00pm – 4:15pm

Microsoft Business Solutions Product Strategy Session

4:15pm – 4:45pm

Break

4:45pm – 6:15pm

Product General Sessions (eight running concurrently) Great Plains Navision Axapta Solomon Retail CRM Analytics MBN

Targeted Roadmaps

Location

MTCC, Hall A

MTCC, Hall A

MTCC:

       

Room 206 ABCD Room 203 ABCD Room 202 ABCD Room 201 CDEF Room 201 AB Room 205 ABCD Room 206 EF Room 204

6:30pm – 8:00pm

Microsoft Business Solutions* President’s Club Reception

MTCC, Room 107

8:00pm – 10:00pm

Microsoft Business Solutions Recognition Ceremony

MTCC, Hall A

10:00pm

Microsoft Business Solutions Hosted Party

MTCC, Room 107

*By invitation only

31


Microsoft Worldwide Partner Conference 2004

Saturday July 10 Sessions-at-a-Glance

ID

Targeted Roadmaps

Session/Event

Location

1:00pm –2:30pm MSBIZ10

Microsoft Business Solutions Doug Burgum Q&A Session

Exhibit Hall A

Doug Burgum, Microsoft Senior Vice President, will host an interactive and motivational evening of conversation. Come ready with your questions and Doug will provide the responses!

3:00pm – 4:15pm MSBIZ01

Product Strategy Session

Microsoft Business Solutions Product Strategy Session

Exhibit Hall A

Get energized! The upcoming year is a year of major Microsoft Business Solutions releases worldwide, and providing your organization with the direction it needs to leverage these solutions and increase your business opportunities is our goal for this session. Where should you focus your marketing? What customers or industries make the most sense for your business to target? How can you stay two steps ahead of the competition? What is Microsoft Business Solutions’ strategy for building velocity in the marketplace? We’ll answer these questions and more by outlining the landscape for next year across all Microsoft Business Solutions and sharing our strategies for driving opportunities, increased awareness, and interest to your doorstep. Attend this session to get a high-level view of the opportunities ahead, and expand your learning by attending the product general sessions that follow this strategy session.

4:45pm – 6:15pm MSBIZ02

Product General Sessions

Great Plains: Learn how over 150 new enhancements to Release 8.0 will deliver more value to your customers

Room 206 ABCD

This don’t-miss Microsoft Great Plains session will show you what’s ahead in Release 8.0 through product strategy overviews, roadmap presentations, and demos. Partners will share how selling Great Plains into specific industries has increased business value and delivered enhanced customer satisfaction. New features will be highlighted, and industry information across manufacturing, distribution, professional services, and public sector will be discussed. Microsoft’s integrated innovation and its value to Microsoft Office and Microsoft Great Plains customers will be featured. Attend this session to learn how you can dazzle your customers and prospects with Great Plains 8.0! MSBIZ03

Microsoft Business Solutions — Navision: Explore the possibilities

Room 203 ABCD

Navision is growing to meet partner and customer needs. If you are looking to gather insight into how simplicity and ease of use can help you meet customer needs faster and easier, attract new business opportunities, and increase your revenue, then we invite you to join us for this session. We will discuss how Navision’s integrated development environment offers opportunity to all types of new and existing partners as a vertical platform that is easy to customize at all levels, and how we are delivering continued innovation with new partner tools for fast implementation and upgrade. Come join us to see how we can work together to meet customer demands and help you realize your full potential.

32


Microsoft Worldwide Partner Conference 2004

Saturday July 10 Sessions-at-a-Glance

ID

Session/Event

4:45pm – 6:15pm MSBIZ04

Targeted Roadmaps

Location

Product Strategy Session

Microsoft Business Solutions — Axapta: Present and Future

Room 202 ABCD

Microsoft Business Solutions — Axapta is a customizable, scalable, and global enterprise resource planning (ERP) solution that supports connectivity with the business community and presents a strong value proposition for both Microsoft Certified Business Solutions Partners and their customers. This session will describe the Microsoft Axapta solution, where it stands today and where it will go in the future. We will highlight several of the leading industry-specific solutions developed by our Microsoft Certified Business Solutions Partners, and demonstrate some of the unique advantages of Microsoft Axapta. This important session will lay the groundwork for the concurrent sessions to follow throughout the conference, and will show you where your market opportunities and synergies lie. MSBIZ05

Microsoft Business Solutions — Solomon 6.0: Achieve Velocity in Your Business!

Room 201 CDEF

Accelerate your revenue opportunities with Microsoft® Solomon, a proven, strong, competitive mid-market solution for project-centric and distribution-driven companies. This session will launch Microsoft Solomon 6.0 — don’t miss it! Previews of Microsoft Solomon 6.0 — specifically the new Windows XP-like “homepage,” the new FRx® Report Manager module, new Project Management and Accounting functions, new features in Microsoft Business Portal and new consolidated invoicing — have garnered rave reviews. And, to ensure you achieve more with Microsoft Solomon, product strategy will be discussed and valuable handouts will provide resources for each step in the sales cycle, enabling you to select the appropriate tool for each prospect. Let Microsoft Solomon help you reach your full potential! MSBIZ06

Microsoft Retail Management System: Your Breakthrough Market Opportunity

Room 201 AB

Come learn about a product that is breaking new ground for resellers in the SMB market. Microsoft Retail Management System is a highly customizable POS and retail management solution designed to help small and mid-size retailers automate and integrate business operations across a wide range of vertical industries. This session covers the complete product offering, our roadmap for upcoming releases, global expansion, and where we stand with our competitors. We’ll also highlight the unique advantages of Microsoft Retail Management System — including rich customization capabilities as well as financing, distribution, and service offerings. We’ll explore current market opportunities and you’ll hear directly from partners about the lucrative difference Microsoft Retail Management System has made in their businesses. Whether you’re considering becoming a reseller for Retail Management System or would like to increase your business’s focus on the retail industry through partnering, this session is for you.

33


Microsoft Worldwide Partner Conference 2004

Saturday July 10 Sessions-at-a-Glance

ID

4:45pm – 6:15pm MSBIZ07

Targeted Roadmaps

Session/Event

Location

Product Strategy Session

Winning with Microsoft CRM

Room 205 ABCD

Microsoft CRM launched 18 months ago and has seen strong marketplace acceptance. Customers purchase Microsoft CRM because it’s easy to use, and because it maximizes productivity based on a vision of process centric CRM. Heritage CRM solutions provide data driven CRM — the data’s there but what can be done with it — Microsoft CRM interoperability, strong workflow and functionality coupled with ease of use provides you the opportunity to change the way your customers select and implement their CRM solution. Join us to learn more about Microsoft CRM’s unique value proposition and how it can help you drive more business today. Also get a glimpse into the hottest new product demos and hear about the roadmap to version 2.0 general availability next spring. MSBIZ08

Analytics — Helping Your Customers Stay on Top of Their Business

Room 206 EF

Your customers are dealing with a lot of pressures that are squarely hitting them: increasing calls for better corporate governance; strong competitive pressures locally and from around the world; and the need to perform like a Global 2000 business, but stay as agile as a small organization. Plus, they must do it today while striving for better control and more insight. This session will highlight how analytic applications from Microsoft Business Solutions can help them achieve the control they require, while thriving in today’s high pressure environment. We will present how Microsoft Business Solutions for Analytics products, including FRx, Forecaster and Business Analytics are helping organizations provide important information to decision-makers when they need it most, from C level officers to line of business managers. We will showcase the latest capabilities in the current releases, provide a roadmap and demonstration of functionality that will be released in the coming twelve months, and share Microsoft Business Solutions vision for Business Intelligence today and into the future. MSBIZ09

Microsoft Business Network: Resolve Your Business-toBusiness Problems Today

Room 204

Microsoft Business Network is a customizable solution that helps businesses streamline their business processes with their customers, suppliers and other trading partners. Microsoft Business Network presents a strong and unique value proposition for both Microsoft Partners, and their customers. This session will describe the Microsoft Business Network solution, where it stands today and where it will go in the future. We will highlight the leading industry-specific solutions, and demonstrate some of the unique advantages of Microsoft Business Network. This important session will lay the groundwork for the concurrent sessions to follow throughout the conference, and will show you what your business opportunity is.

34


Microsoft Worldwide Partner Conference 2004

Saturday July 10 Sessions-at-a-Glance

ID

Session/Event

Targeted Roadmaps

Location

6:30pm – 8:00pm MSBIZ11

Microsoft Business Solutions President’s Club Reception*

MTCC, Room 107

8:00pm – 10:00pm MSBIZ12

Microsoft Business Solutions Recognition Ceremony

MTCC, Hall A

Join us for a night of fun as we recognize the members of the Microsoft Business Solutions community and celebrate successes. This is a great opportunity to dress up and enjoy a festive evening with your peers.

10:00pm .

Microsoft Business Solutions Hosted Party

MTCC, Room 107

*By invitation only

35


36


Microsoft Worldwide Partner Conference 2004 Agenda

11

Sunday


Microsoft Worldwide Partner Conference 2004

Sunday July 11

Agenda Overview Sunday, July 11 Opportunity & Engagement Time

Session/Event

Location

6:30am – 7:00pm

Registration MTCC

MTCC, Level 600

6:30am – 7:00pm

CommNet

MTCC, Various

7:30am

Doors Open and Breakfast

ACC

8:30am – 10:30am

General Session Allison Watson Sanjay Parthasarathy Orlando Ayala Simon Witts

ACC

10:30am – 11:00am

Break

ACC

11:00am – 12:00pm

General Session Kevin Johnson and Team

ACC

12:00pm – 2:00pm

Regional Luncheons*

MTCC, See page 13

12:00pm – 5:00pm

Expo Marketplace

MTCC, Hall D

2:00pm – 6:00pm

Structured Networking

MTCC, Hall F

2:00pm – 6:00pm

Hands-On Labs

MTCC, Level 100

2:00pm – 3:00pm

Breakout Sessions

MTCC, Various

3:00pm – 3:30pm

Break

MTCC, Various

3:30pm – 4:30pm

Breakout Sessions

MTCC, Various

4:30pm – 5:00pm

Break

MTCC, Various

5:00pm – 6:00pm

Breakout Sessions

MTCC, Various

7:30pm – 11:30pm

Regional Event

Guvernment Entertainment Complex

*By invitation only

Targeted Roadmaps

 Enterprise  ISV  MBS

 New Partner  Small / Midmarket Business  System Builder / OEM

Note: All sessions listed without an area of partner concentration apply to all partner types.

37


Microsoft Worldwide Partner Conference 2004

Sunday July 11 Sessions-at-a-Glance Breakout Sessions Breakout sessions are one-hour presentations that are directed toward specific attendees and are tailored to provide Microsoft partners with insights into business trends and Microsoft strategies. Partners will be able to use the knowledge and resources gained to drive both their companies and customers to meet and exceed current and future business goals.

Breakout Sessions Targeted Roadmap

Location

Optimizing Small Business Opportunities with Windows Small Business Server 2003



716 B

AP3

Business Value of the Microsoft Platform and Futures



204

BL6

Measuring the Value of Partnering — Partner Metrics

718 A

ISV2

Business Solutions on the Microsoft Platform

IW1

Office 2003: Realizing the Business Opportunity — Part 1

  

LS1

How Customers Define a Consultative Learning Partnership

713 AB

MBS8

Increase Partner Business Opportunities with Microsoft CRM



701 B

R1

U.S. East Region — Sales Integration with your Microsoft Field Counterparts

718 B

R2

U.S. Central Region — Sales Integration with your Microsoft Field Counterparts

206 ABCD

R3

U.S. West Region — Sales Integration with your Microsoft Field Counterparts

701 A

SE2

Business Advantages with ISA Server 2004

SM3

Using Relationship Marketing to Build Sales

SM5

Marketing with Microsoft: Running Effective Go-toMarket Campaigns

SM18

Time

ID

Session/Event

2:00pm – 3:00pm

AN7

3:30pm – 4:30pm

38

205 ABCD 716 A

206 EF

 

203 ABCD

HOT Devices and HOT Opportunities with Windows Mobile™ in the Enterprise

201 CDEF

VM7

Partner Opportunities for Small and Medium Business Retail Solutions



714 B

AN9

How to Grow Your Business by Selling Windows Terminal Server–Based Solutions

713 AB

AP4

Building Smart Client Applications on the Microsoft Platform

206 ABCD

BL4

Gartner Viewpoint: Reading the Tea Leaves — Leveraging Trends for Future Success



701 A

BL6 Repeat

Measuring the Value of Partnering — Partner Metrics



718 A

202 ABCD


Microsoft Worldwide Partner Conference 2004

Sunday July 11 Sessions-at-a-Glance

Breakout Sessions Targeted Roadmap

Location

205 ABCD

Time

ID

Session/Event

3:30pm – 4:30pm

ISV4

Realizing ISV Business Revenue Opportunities for a Long-Term Partnership with Microsoft

IW6

Microsoft Portal Technologies — Solution Opportunity & Vision

716 A

LS6

Helping Customers Achieve Technical Readiness with Microsoft’s Skills Assessment for Organizations — Part I

716 B

MBS1

Accelerate Your Business via Microsoft Partner Program Competency for Microsoft Business Solutions

SE6

Building an Identity and Access Management Practice

SM4

Lead Generation Tactics: a Recipe for Success

SM11

Microsoft CRM Partner Best Practices

SM14

The Midmarket Opportunity is Huge!

VM1

Leveraging Microsoft to Differentiate Your Solution in Healthcare and Life Sciences

VM10

5:00pm – 6:00pm

701 B

206 EF

   

203 ABCD

Microsoft Manufacturing Industry Strategy and Partnering Opportunities



718 B

VM12

Accelerate Your Business Opportunities in the Notfor-Profit Sector with Microsoft Business Solutions



714 B

AN2

Exchange Server 5.5 — 2003 Upgrade

716 B

AN8

Virtual Server 2005 Scenarios and Revenue Opportunities

204

AP7

Get “Connected” with Partner Opportunities in .NET Integration

201 CDEF

AP10

Visual Studio Team System Managing the Software Lifecycle with Integrated Tools — Part I

AP12

Emerging Technologies: Microsoft Speech Server and Microsoft MapPoint

BL1

Understanding the Role of Management & Leadership

718 A

BL15

Innovation and Opportunity Starts Here

717 AB

IW2

Enhancing Customer Value for Business Applications Using Microsoft Office System and Information Bridge Framework

 

LS7

Helping Customers Achieve Technical Readiness with Microsoft’s Skills Assessment for Organizations — Part II



202 ABCD 201 CDEF 717 AB

205 ABCD 206 ABCD

716 A

713 AB

39


Microsoft Worldwide Partner Conference 2004

Sunday July 11 Sessions-at-a-Glance

Breakout Sessions Targeted Roadmap

Time

ID

Session/Event

Location

5:00pm – 6:00pm

LS8

Improving Customer Connection by Leveraging Software Assurance

MBS1 Repeat

Accelerate Your Business via Microsoft Partner Program Competency for Microsoft Business Solutions

701 B

MBS9

Learn More about the Microsoft Business Solutions Retail Management System Partnership Opportunity



714 B

SE5

Windows XP-SP2: What’s New?

202 ABCD

SM1

Is That a “NO” (New Opportunity)? Handling Objections

 

SM17

Emphasizing the Microsoft Value in Competitive Situations



206 EF

VM9

Financial Services Industry Strategy and Partnering Opportunities



701 A

718 B

203 ABCD

Hands-On Labs Looking for an up close and personal experience with today’s most important technologies? Attend Hands-On Labs to explore the latest software in the context of real business scenarios. This hands-on training, facilitated by Microsoft experts, can help increase your understanding of the business value and technical features of Microsoft technologies. New! Reserve your seat for the Hands-On Labs. Although not required, we highly recommend you pre-register for these sessions to ensure a seat in your desired time slot. Go to www.wwpccontent.com and register for labs offered that same day. Please note: Reserved seats will be released when individuals who registered for the lab are not present at the start of the session.

Hands-On Labs Time

ID

Session/Event

2:00pm

HOL 401

Introducing Microsoft Virtual Server 2005

HOL 408

Increased Operational Efficiency Solutions

HOL 411

Managing Different Environments with Microsoft Systems Management Server 2003*

HOL 416

Microsoft Windows XP Service Pack 2 with Advanced Security Technologies for OEM System Builders

*Lecture only

40

Targeted Roadmap

Location

  

104 BC



106 B

104 D 105


Microsoft Worldwide Partner Conference 2004

Sunday July 11 Sessions-at-a-Glance

Hands-On Labs Targeted Roadmap

Location

New Opportunities with Microsoft Business Solutions Retail Management System



103 AB

HOL 435

Achieving More With Microsoft Business Solutions — Solomon 6.0



104 A

HOL 436

Overview of Microsoft Windows XP Service Pack 2 Security Technologies



106 A

HOL 404

Collaborating with SharePoint® Portal Server 2003

HOL 415

Accelerate Your Clients’ Microsoft Windows XP and Microsoft Office 2003 Deployments Through Microsoft Solution Accelerator



106 B

HOL 419

Planning Your Migration from Microsoft Windows NT Server 4.0 to Microsoft Windows Server 2003



106 A

HOL 420

Getting to Know the Microsoft Business Solutions — Axapta 3.0 MorphX Development Environment



104 A

HOL 423

Valuable Opportunities with Microsoft Business Solutions CRM Version 1.2



103 AB

HOL 428

Implementing Microsoft IT Solutions for MediumSized Businesses



104 D

HOL 433

Deploying and Managing Microsoft Windows XP Service Pack 2*

HOL 405

Protect Your Network with Microsoft Internet Security and Acceleration Server 2004



106 A

HOL 412

Using Microsoft Office Enterprise Project Management in Your Services Business



104 BC

HOL 414

New and Valuable Benefits of Microsoft Windows Small Business Server 2003



104 D

HOL 421

Financial Analytics — Helping Customers Understand Their Financial Health



104 A

HOL 424

Exploring Microsoft Business Solutions — Navision

103 AB

HOL 426

Fueling the Next Wave of Collaboration — An Overview of Microsoft Office Live Meeting

 

HOL 431

Implementing Application Security



106 B

Time

ID

Session/Event

2:00pm

HOL 422

3:30pm

5:00pm

104 BC

105

105

*Lecture only

41


Microsoft Worldwide Partner Conference 2004

Sunday July 11 Sessions-at-a-Glance New! Learning Lab Not able to attend a specific Hands-On Lab session? Throughout the conference, a Learning Lab will be available where you can complete the labs in a self-paced environment (no instructor). This Learning Lab will include all Worldwide Partner Conference Hands-On Labs in addition to these five unique titles. Learning Lab Targeted Roadmap

Location

Introduction to Microsoft SQL Server 2005 (Code Name “Yukon”)



105

HOL 451

Managing UNIX and Linux Systems Using Microsoft Systems Management Server 2003

105

HOL 452

Manage Enterprise Mobile and Wireless Computing Devices with Microsoft Systems Management Server 2003



105

HOL 453

Patch Management of Your Exchange Environment Building Custom Microsoft Operations Manager Reports Using Microsoft SQL Server 2000 Reporting Services

 

105

HOL 454

Time

ID

Session/Event

9:00am – 6:00pm

HOL 450

105

Be sure to attend the Solutions Presentations presented by sponsors in the Expo Marketplace Theaters. These industry experts will address some of the major issues facing you today and offer their solutions to make your lives easier — and more profitable! Solutions Presentations Time

Session/Event

Location

12:00pm – 1:00pm

Citrix — Does Your Company Have An Access Strategy?

Theatre 2

Trinity — Win More Business in the Distribution Sector with Trinity Solutions

Theatre 1

Computer Associates — CA Channel Partner Program and Products

Theatre 1

Solver USA — Excel-based Reporting, Budgeting and Dashboards for Axapta, Great Plains and Solomon

Theatre 2

Intel — Increase Business Value with New More Capable PCs

Theatre 2

Interactive Intelligence — What’s the Hype with IP Telephony?

Theatre 1

1:30pm – 2:30pm

3:00pm – 4:00pm

42


Microsoft Worldwide Partner Conference 2004 Agenda

12

Monday


Microsoft Worldwide Partner Conference 2004

Monday July 12

Agenda Overview Monday, July 12 Integrated Innovation Time

Session/Event

Location

6:30am – 9:00pm

Registration MTCC

MTCC, Level 600

6:30am – 9:00pm

CommNet

MTCC, Various

7:30am

Doors Open and Breakfast

ACC

8:30am – 12:15pm

General Session Allison Watson Paul Flessner Will Poole

ACC Doug Burgum Jeff Raikes

10:15am – 10:45am

Break

ACC

12:15pm – 2:00pm

Lunch

MTCC, Hall E

12:15pm – 2:00pm

Gold Certified Executive Panel Luncheon+

MTCC, Hall G

12:00pm – 4:00pm

Expo Marketplace

MTCC, Hall D

12:15pm – 6:00pm

Structured Networking

MTCC, Hall F

2:00pm – 6:00pm

Hands-On Labs

MTCC, Level 100

2:00pm – 3:00pm

Breakout Sessions

MTCC, Various

3:00pm – 3:30pm

Break

MTCC, Various

3:30pm – 4:30pm

Breakout Sessions

MTCC, Various

4:30pm – 5:00pm

Break

MTCC, Various

5:00pm – 6:00pm

Breakout Sessions

MTCC, Various

6:00pm – 8:00pm

Expo Marketplace Reception

MTCC, Hall D

7:00pm – 8:00pm

Partner Program Awards Finalist VIP Reception*

MTCC, John Basset Theatre Foyer

8:00pm – 10:00pm

Partner Program Awards Ceremony

MTCC, Hall A

*By invitation only

+Microsoft Gold Certified Partners only

Targeted Roadmaps

 Enterprise  ISV  MBS

 New Partner  Small / Midmarket Business  System Builder / OEM

Note: All sessions listed without an area of partner concentration apply to all partner types.

43


Microsoft Worldwide Partner Conference 2004

Monday July 12 Sessions-at-a-Glance Breakout Sessions Breakout sessions are one-hour presentations that are directed toward specific attendees and are tailored to provide Microsoft partners with insights into business trends and Microsoft strategies. Partners will be able to use the knowledge and resources gained to drive both their companies and customers to meet and exceed current and future business goals.

Breakout Sessions Targeted Roadmap

Location

204

Time

ID

Session/Event

2:00pm – 3:00pm

AN1

Operational Efficiency and Productivity GTM: Connected Productivity Infrastructure Scenario Overview and Engagement Opportunities

AP2

Business Value of Service Oriented Architecture and Web Services

BL8

Getting the Most Out of the Microsoft Partner Program — Picking the Right Competency for Your Business



718 B

BL12

Marketing Excellence — The Foundation for Driving Growth and Improving Customer Satisfaction



701 B

BL16

Building Successful Sourcing Practice on the Microsoft Platform: Enterprise Partner Opportunity

716B

ISV3

Accelerate Your Business via Microsoft Partner Program Competency for ISVs

201 CDEF

IW7

Building Solutions with the Microsoft Enterprise Project Management (EPM) as a Platform: Create Solutions that Drive Your Business Value around Quality Management, Product Development, Lifecycle Management, and IT Governance

716 A

LS3

Demystifying Microsoft Field Engagement — Motivating the Microsoft Field to Partner with the Learning Solutions Channel

713 AB

MBS3

Microsoft Business Solutions Strategy for ISVs

MBS6

Integrated Innovation: Selling “The ERP Solution Stack”

SE9

44

206 EF

 

714 B

Security Business and Technology Unit Update, by Mike Nash



205 ABCD

SM2

The ABCs of Competitive Positioning The Decision Process: What, Who, When and How (Presentation Sponsored by the IAMCP)

 

203 ABCD

SM6 SM12

The New Solution Selling



202 ABCD

718 A

206 ABCD


Microsoft Worldwide Partner Conference 2004

Monday July 12 Sessions-at-a-Glance

Breakout Sessions Time

ID

Session/Event

Targeted Roadmap

Location

2:00pm – 3:00pm

VM8

Let’s Get Vertical with Distribution!



717 AB

VM11

Microsoft Worldwide Industry Strategy Operational Efficiency and Productivity GTM: Connected Productivity Infrastructure Scenario Overview and Engagement Opportunities

 

701 A

AN1

AN5

Patch Management for Microsoft’s Collaboration and Communication Services

713 AB

AP7 Repeat

Get “Connected” with Partner Opportunities in .NET Integration

BL12 Repeat

Marketing Excellence — The Foundation for Driving Growth and Improving Customer Satisfaction



701 B

BL13

Prospecting for the Major Sale

717 AB

BL14

Gartner Viewpoint: Needed: New Sales and Partnering Models

 

ISV6

Market and Sell Your Applications with Microsoft

205 ABCD

IW3

Using Microsoft Office 2003 for Business Intelligence to Make Better Decisions, Faster!

716 A

LS6 Repeat

Helping Customers Achieve Technical Readiness with Microsoft’s Skills Assessment for Organizations — Part I

716 B

MBS7

Building a Business Selling Microsoft Business Solutions ERP Applications



718 B

SE3

Integrating Security to Accelerate Your Business Demand Generation: Part One — Taking New Ideas to Current Customers

 

206 EF

SM7 SM15

Microsoft Small Business Strategy and What’s in It for You?



203 ABCD

SM19

Selling with Microsoft in the Enterprise Doing Business with the New Public Sector Vertical

  

202 ABCD

VM2

3:30pm – 4:30pm

5:00pm – 6:00pm

204

201 CDEF

701 A

206 ABCD

718 A

VM3

Manufacturing Vertical Industry Opportunities

AN8

Virtual Server 2005 Scenarios and Revenue Opportunities

714 B

AP5

Get “Connected” with Partner Opportunities in Business Intelligence

203 ABCD

AP11

Visual Studio Team System: Managing the Software Lifecycle with Integrated Tools — Part II



205 ABCD

BL7

Getting the Most out of the Microsoft Partner Program — Program Benefits



718 A

204

45


Microsoft Worldwide Partner Conference 2004

Monday July 12 Sessions-at-a-Glance

Breakout Sessions Time

ID

Session/Event

Targeted Roadmap

Location

5:00pm – 6:00pm

BL13 Repeat

Prospecting for the Major Sale

717 AB

IW9

New Business Opportunities with the Microsoft Office Real-Time Collaboration Platform

IW10

Drive your revenue opportunity with Microsoft Office as a System Builder

LS7 Repeat

Helping Customers Achieve Technical Readiness with Microsoft’s Skills Assessment for Organizations — Part II

713 AB

LS10

Understanding and Reaching the Experienced Customer

716 B

MBS2

New MBS Partner Service Plans — Designed for all Levels of Partners

701 B

MBS5

Selling CRM Customers on the Value of Integrated Innovation



718 B

SE8

Anatomy of a Network Hack: How to Get Your Network Hacked in 10 Easy Steps

206 EF

SM8

Demand Generation: Part Two — Prospecting Closing Sales using ROI

SM10

Create Demand with Microsoft Partner Marketing

VM11 Repeat

Microsoft Worldwide Industry Strategy

   

206 ABCD

SM9

714 B

716 A

201 CDEF 202 ABCD 701 A

Hands-On Labs Looking for an up close and personal experience with today’s most important technologies? Attend Hands-On Labs to explore the latest software in the context of real business scenarios. This hands-on training, facilitated by Microsoft experts, can help increase your understanding of the business value and technical features of Microsoft technologies. New! Reserve your seat for the Hands-On Labs. Although not required, we highly recommend you pre-register for these sessions to ensure a seat in your desired time slot. Go to www.wwpccontent.com and register for labs offered that same day. Please note: Reserved seats will be released when individuals who registered for the lab are not present at the start of the session.

46


Microsoft Worldwide Partner Conference 2004

Monday July 12 Sessions-at-a-Glance

Hands-On Labs Targeted Roadmap

Time

ID

Session/Event

2:00pm

HOL 402

Exploring Microsoft Windows Services for UNIX 3.5

HOL 405

Protect Your Network with Microsoft Internet Security and Acceleration Server 2004

HOL 407

Microsoft Connected Customer Solutions

HOL 410

Understanding Business Intelligence Solutions with Microsoft Office Visio 2003

HOL 425

Discovering Microsoft Business Solutions — Great Plains 8.0

HOL 432

Windows XP Service Pack 2 Security Technologies*

HOL 437

Deploying and Managing Microsoft Windows XP Service Pack 2

HOL 404

Collaborating with SharePoint Portal Server 2003

HOL 412

Using Microsoft Office Enterprise Project Management in Your Services Business



106 A

HOL 418

Speech-Enabling Web Applications and Services Using Microsoft Speech Server



104 BC

HOL 419

Planning Your Migration from Microsoft Windows NT Server 4.0 to Microsoft Windows Server 2003



104 D

HOL 430

Implementing Client Security for Microsoft Windows 2000 and Microsoft Windows XP



106 B

HOL 435

Achieving More With Microsoft Business Solutions — Solomon 6.0



103 AB

HOL 436

Overview of Microsoft Windows XP Service Pack 2 Security Technologies



105

HOL 401

Introducing Microsoft Virtual Server 2005

104 BC

HOL 403

Administering Microsoft Windows Update Services

HOL 413

Integrating Microsoft Windows Small Business Server 2003 with Microsoft Windows XP and Microsoft Office Small Business Edition 2003

  

HOL 420

Getting to Know the Microsoft Business Solutions — Axapta 3.0 MorphX Development Environment



103 AB

HOL 423

Valuable Opportunities with Microsoft Business Solutions CRM Version 1.2



104 A

HOL 427

Deploying, Implementing, and Managing Microsoft Office Live Communications Server 2003



105

HOL 429

Implementing Server Security



106 A

3:30pm

5:00pm

Location

 

104 BC

 

104 D



103 AB

106 A

106 B

105



104 A 104 A

106 B 104 D

*Lecture only

47


Microsoft Worldwide Partner Conference 2004

Monday July 12 Sessions-at-a-Glance New! Learning Lab Not able to attend a specific Hands-On Lab session? Throughout the conference, a Learning Lab will be available where you can complete the labs in a self-paced environment (no instructor). This Learning Lab will include all Worldwide Partner Conference Hands-On Labs in addition to these five unique titles. Learning Lab Targeted Roadmap

Location

Introduction to Microsoft SQL Server 2005 (Code Name “Yukon”)



105

HOL 451

Managing UNIX and Linux Systems Using Microsoft Systems Management Server 2003

105

HOL 452

Manage Enterprise Mobile and Wireless Computing Devices with Microsoft Systems Management Server 2003



105

HOL 453

Patch Management of Your Exchange Environment Building Custom Microsoft Operations Manager Reports Using Microsoft SQL Server 2000 Reporting Services

 

105

HOL 454

Time

ID

Session/Event

9:00am – 6:00pm

HOL 450

105

Be sure to attend the Solutions Presentations presented by sponsors in the Expo Marketplace Theaters. These industry experts will address some of the major issues facing you today and offer their solutions to make your lives easier — and more profitable! Solutions Presentations Time

Session/Event

Location

12:00pm – 1:00pm

Intel — Intel Enterprise Products and Solutions

Theatre 1

Siemens — Presence-based Communications

Theatre 2

ElementK — Coupling e-Learning with Product as a means to increase customer value

Theatre 2

HP — Grow your business with HP PartnerONE program and partner resources for Microsoft solutions

Theatre 1

CGI — Modernizing and transforming Government with CGI’s Microsoft-centric solutions

Theatre 2

Hansen — What the Future Holds for Government IT and How to Drive Product and Service Revenues

Theatre 1

1:30pm – 2:30pm

3:00pm – 4:00pm

48


Microsoft Worldwide Partner Conference 2004 Agenda

13

Tuesday


Microsoft Worldwide Partner Conference 2004

Tuesday July 13

Agenda Overview Tuesday, July 13 Partner Commitment Time

Session/Event

Location

7:30am – 7:00pm

Registration MTCC

MTCC, Level 600

7:30am – 7:00pm

CommNet

MTCC, Various

8:00am

Doors Open and Breakfast

ACC

9:00am – 11:15am

General Session Allison Watson Mike Nash Steve Ballmer

ACC

12:00pm – 2:00pm

Lunch

MTCC, Hall E

12:00pm – 2:00pm

Gold Certified Executive Panel Luncheon+

MTCC, Hall G

12:00pm – 4:00pm

Expo Marketplace

MTCC, Hall D

12:00pm – 6:00pm

Structured Networking

MTCC, Hall F

2:00pm – 6:00pm

Hands-On Labs

MTCC, Level 100

2:00pm – 3:00pm

Breakout Sessions

MTCC, Various

3:00pm – 3:30pm

Break

MTCC, Various

3:30pm – 4:30pm

Breakout Sessions

MTCC, Various

4:30pm – 5:00pm

Break

MTCC, Various

5:00pm – 6:00pm

Breakout Sessions

MTCC, Various

7:00pm – 11:00pm

Partner Celebration

SkyDome

+Microsoft Gold Certified Partners only

Targeted Roadmaps

 Enterprise  ISV  MBS

 New Partner  Small / Midmarket Business  System Builder / OEM

Note: All sessions listed without an area of partner concentration apply to all partner types.

49


Microsoft Worldwide Partner Conference 2004

Tuesday July 13 Sessions-at-a-Glance Breakout Sessions Breakout sessions are one-hour presentations that are directed toward specific attendees and are tailored to provide Microsoft partners with insights into business trends and Microsoft strategies. Partners will be able to use the knowledge and resources gained to drive both their companies and customers to meet and exceed current and future business goals.

Breakout Sessions Targeted Roadmap

Location

Operational Efficiency & Productivity GTM: NT4 Upgrade Opportunity and Overall Value Proposition for Partners



718 B

AP1

Using the Windows Server System as a Competitive Advantage

201 CDEF

AP6

Get “Connected” with Partner Opportunities in Application Replatforming

206 ABCD

BL2

Sharpen Your Competitive Edge with Microsoft Training

BL11

Customer Experience: The Next Challenge

ISV5

Channel Builder, Worldwide Partner-to-Partner Resource Tool for Connecting Microsoft Partners.

IW8

Office 2003: Realizing the Business Opportunity — Part II

713 AB

LS4

E-learning: Enabling Flexible and Personalized Blended Training Solutions

716 B

LS9

Revitalizing Certification

716 A

MBS4

Increase Marketing Value: Business Applications GTM

MBS6 Repeat

Integrated Innovation: Selling “The ERP Solution Stack”

SE7

Microsoft and Open Source Alternatives: A Comparative Landscape

SM13

How to Succeed at Selling Software Assurance … and Profit from Managing It



202 ABCD

SM16

How to Market and Sell More Effectively to Small Businesses



203 ABCD

VM4

Growing Your Business in Public Sector with Microsoft Business Solutions



701 A

AN4

Competitive Platform Value: Server

718 B

AN10

Windows Server System Value Proposition Get “Connected” with Partner Opportunities in Business Intelligence

 

713 AB

AP5 Repeat

Time

ID

Session/Event

2:00pm – 3:00pm

AN3

3:30pm – 4:30pm

50

717 AB

 

 

701 B 205 ABCD

714 B 718 A 206 EF

203 ABCD


Microsoft Worldwide Partner Conference 2004

Tuesday July 13 Sessions-at-a-Glance

Breakout Sessions Targeted Roadmap

Location

Introduction to SQL Server 2005: Discovering New Heights in Data Management, Developer Productivity, and Business Intelligence



206 ABCD

BL3

Sharing Perspectives on Improving the Customer Experience



701 B

BL5

Successful Subcontracting Partnerships for MBS Partners

717 AB

ISV1

Enablement and Engagement for ISVs

205 ABCD

IW1 Repeat

Office 2003: Realizing the Business Opportunity — Part I

 

IW4

Developing a Business Practice around Microsoft Office 2003 for Small and Mid-Sized Businesses



714 B

LS2

Building a Comprehensive Learning Solution for Security

716 B

SE4

Using Security Risk Management to Increase Customers’ Satisfaction

206 EF

SE5 Repeat

Windows XP-SP2: What’s New?

202 ABCD

SM20

Selling at the Executive Level Doing Business with the New Public Sector Vertical

 

201 CDEF

VM2 Repeat VM6

Building Velocity by Selling MBS Applications to Project-Driven Industries



701 A

AN6

Microsoft Operations Manager 2005 Enterprise Wide Support

718 A

AN11

How to Cost-Effectively Deploy Windows XP and Office 2003 Using the New Business Desktop Deployment Solution Accelerator

718 AB

AP9

Discovering Business Opportunities with Business Process and Integration Servers

206 ABCD

BL9

Leveraging the Value of Microsoft Services Integral Leadership — The Ultimate Competitive Advantage

 

717 AB

BL10 IW5

Microsoft Desktop Deployment Initiative — Business Opportunities for Partners

716 A

IW8 Repeat

Office 2003: Realizing the Business Opportunity — Part II

713 AB

LS5

Growing Your Business by Leveraging the Microsoft Business Solutions Training Opportunity

SE1

Increase Customer Satisfaction with Windows Server Security Technologies

Time

ID

Session/Event

3:30pm – 4:30pm

AP8

5:00pm – 6:00pm

716 A

718 A

701 B

716 B 202 ABCD

51


Microsoft Worldwide Partner Conference 2004

Tuesday July 13 Sessions-at-a-Glance

Breakout Sessions Targeted Roadmap

Location

Anatomy of a Network Hack: How to Get Your Network Hacked in 10 Easy Steps

206 EF

SM2 Repeat

The ABCs of Competitive Positioning

203 ABCD

SM20 Repeat

Selling at the Executive Level

201 CDEF

VM5

Smarter Retailing Initiative/Smarter Hospitality Solutions



714 B

Time

ID

Session/Event

5:00pm – 6:00pm

SE8 Repeat

Hands-On Labs Looking for an up close and personal experience with today’s most important technologies? Attend Hands-On Labs to explore the latest software in the context of real business scenarios. This hands-on training, facilitated by Microsoft experts, can help increase your understanding of the business value and technical features of Microsoft technologies. New! Reserve your seat for Hands-On Labs. Although not required, we highly recommend you pre-register for these sessions to ensure a seat in your desired time slot. Go to www.wwpccontent.com and register for labs offered that same day. Please note: Reserved seats will be released when individuals who registered for the lab are not present at the start of the session. Hands-On Labs Targeted Roadmap

Location

Protect Your Network with Microsoft Internet Security and Acceleration Server 2004



106 A

HOL 413

Integrating Microsoft Windows Small Business Server 2003 with Microsoft Windows XP and Microsoft Office Small Business Edition 2003



104 D

HOL 415

Accelerate Your Clients’ Microsoft Windows XP and Microsoft Office 2003 Deployments Through Microsoft Solution Accelerator



106 B

HOL 421

Financial Analytics — Helping Customers Understand Their Financial Health



103 AB

HOL 425

Discovering Microsoft Business Solutions — Great Plains 8.0



104 A

HOL 432

Windows XP Service Pack 2 Security Technologies*

HOL 434

Using Microsoft Distributed File System and Microsoft File Server Migration Toolkit on Microsoft Windows Server 2003

Time

ID

Session/Event

2:00pm

HOL 405

*Lecture only

52

105

104 BC


Microsoft Worldwide Partner Conference 2004

Tuesday July 13 Sessions-at-a-Glance

Hands-On Labs Targeted Roadmap

Location

Microsoft Communication and Collaboration Solutions



104 D

HOL 409

Migrating from Microsoft Exchange Server 5.5/ Microsoft Windows NT 4 Server to Microsoft Exchange Server 2003/Microsoft Windows Server 2003



106 A

HOL 418

Speech-Enabling Web Applications and Services Using Microsoft Speech Server



105

HOL 423

Valuable Opportunities with Microsoft Business Solutions CRM Version 1.2



103 AB

HOL 424

Exploring Microsoft Business Solutions — Navision Deploying, Implementing, and Managing Microsoft Office Live Communications Server 2003

 

104 A

HOL 427 HOL 431

Implementing Application Security Understanding Business Intelligence Solutions with Microsoft Office Visio 2003

 

106 B

HOL 410 HOL 416

Microsoft Windows XP Service Pack 2 with Advanced Security Technologies for OEM System Builders



106 B

HOL 417

Managing Your Technology Infrastructure with Active Directory®



106 A

HOL 422

New Opportunities with Microsoft Business Solutions Retail Management System



103 AB

HOL 426

Fueling the Next Wave of Collaboration — An Overview of Microsoft Office Live Meeting



105

HOL 428

Implementing Microsoft IT Solutions for MediumSized Businesses



104 D

HOL 435

Achieving More With Microsoft Business Solutions — Solomon 6.0



104 A

Time

ID

Session/Event

3:30pm

HOL 406

5:00pm

105

104 BC

53


Microsoft Worldwide Partner Conference 2004

Tuesday July 13 Sessions-at-a-Glance New! Learning Lab Not able to attend a specific Hands-On Lab session? Throughout the conference, a Learning Lab will be available where you can complete the labs in a self-paced environment (no instructor). This Learning Lab will include all Worldwide Partner Conference Hands-On Labs in addition to these five unique titles. Learning Lab Targeted Roadmap

Location

Introduction to Microsoft SQL Server 2005 (Code Name “Yukon”)



105

HOL 451

Managing UNIX and Linux Systems Using Microsoft Systems Management Server 2003

105

HOL 452

Manage Enterprise Mobile and Wireless Computing Devices with Microsoft Systems Management Server 2003



105

HOL 453

Patch Management of Your Exchange Environment Building Custom Microsoft Operations Manager Reports Using Microsoft SQL Server 2000 Reporting Services

 

105

HOL 454

Time

ID

Session/Event

9:00am – 6:00pm

HOL 450

105

Be sure to attend the Solutions Presentations presented by sponsors in the Expo Marketplace Theaters. These industry experts will address some of the major issues facing you today and offer their solutions to make your lives easier — and more profitable! Solutions Presentations Time

Session/Event

Location

12:00pm – 1:00pm

Avaya — Avaya Microsoft CRM Solution

Theatre 2

Intermec — Learn How to Turn Bars into Dollar Signs

Theatre 1

Autodesk — Grow your Business by Connecting Engineering to Manufacturing

Theatre 2

Captaris — Solutions for Extending Microsoft Environments

Theatre 1

ThinPrint — Turn Print Problems into Gold!

Theatre 2

Trend Micro — Building a growing business with Security

Theatre 1

1:30pm – 2:30pm

3:00pm – 4:00pm

54


Sessions Overview

Sessions Overview


Keynote Speakers

Keynote Speakers


Microsoft Worldwide Partner Conference 2004

General Sessions Speakers Orlando Ayala Senior Vice President Small and Midmarket Solutions & Partner Group Microsoft Corporation Orlando Ayala serves as senior vice president of the Small and Midmarket Solutions & Partner Group (SMS&P). In this role, he leads a worldwide effort focused on helping Microsoft Corporation, its customers, and industry partners realize the significant opportunity for growth in the largely untapped small and midmarket business segments. Ayala and the SMS&P team work with Microsoft’s seven business unit leaders to drive sales and marketing efforts to provide comprehensive business solutions for small to midmarket customers. In addition, Ayala and the SMS&P leadership oversee the company’s channel efforts, supporting a large worldwide partner network, which creates a range of solutions to help customers meet their unique business needs. Previously, Ayala was group vice president of the Worldwide Sales, Marketing, and Services Group. The group provides leadership on strategies, policies, and programs that integrate the activities of Microsoft’s sales and service partners with the needs of Microsoft® customers, including enterprise customers, small and midsize organizations, educational institutions, application developers, and consumers, throughout the world. Before taking this role, Ayala served as senior vice president for the South Pacific and Americas Region. Ayala joined Microsoft in May 1991 as senior director of the Latin America Region, which he expanded from two to nine subsidiaries over four years and oversaw a 90 percent increase in regional revenues. He also has held the position of senior vice president of Microsoft’s Intercontinental Region, where he was responsible for investment and growth strategies in developing markets such as Africa, India, the Mediterranean and Middle East, Latin America, Southeast Asia, and the South Pacific. Within three years, Intercontinental Region revenue doubled in growth from $500 million to more than $1 billion. Before joining Microsoft, Ayala spent 10 years with NCR Corporation, where he held international assignments, including that of sales director for NCR Mexico. From 1985 to 1988, he was a product and sales manager at NCR’s headquarters in Dayton, Ohio, where he was responsible for NCR’s UNIX product line in Africa, Latin America, and the Middle East. Ayala holds a bachelor’s degree in management information systems.

55


Microsoft Worldwide Partner Conference 2004

General Sessions Speakers Steve Ballmer Vice President Chief Executive Officer Microsoft Corporation Steve Ballmer is chief executive officer of Microsoft Corporation, the world’s leading manufacturer of software for personal and business computing. Ballmer joined Microsoft in 1980 and was the first business manager hired by Bill Gates. Since then, Ballmer’s passion and leadership have become hallmarks of his tenure at the company. During the past 20 years, Ballmer has headed several Microsoft divisions, including operations, operating systems development, and sales and support. In July 1998, he was promoted to president, a role that gave him day-to-day responsibility for running Microsoft. He was named CEO in January 2000, assuming full management responsibility for the company, including delivering on the company’s vision of “empowering people through great software — anytime, any place, and on any device.” Ballmer is known inside and outside the company for his devotion to building closer relationships with Microsoft customers and partners — and for ensuring their needs are heard, understood, and served by every Microsoft employee. The foundation for this relationship — and the success of the company — is the reliable and powerful Windows® 2000 platform, which was designed to support the most demanding enterprise and e-commerce needs. Ballmer also is presently leading the most comprehensive reinvention of Microsoft in the company’s 25 years. Together with Gates and the company’s other technical leaders, Ballmer will lead Microsoft’s development of a revolutionary Microsoft .NET platform for desktop personal computers, servers, non-PC devices, and the Internet. Microsoft’s goal is to provide the platform to enable a seamless experience across different computing devices, software services, and data sources, putting a unified face on a wide variety of digital interactions. Although Microsoft will provide some important customer services, the company’s success will depend on thousands of new and current partners creating innovative customer solutions on the platform. Ballmer understands that Microsoft must be part of a community of partners, each providing a special focus and added value. Described variously as ebullient, focused, funny, passionate, sincere, hard-charging, and dynamic, Ballmer has infused Microsoft with his own brand of energetic discipline and spirit over the years. Ballmer says, “I want everyone to share my passion for our products and services. I want people to understand the amazing, positive way our software can make leisure time more enjoyable, and work and businesses more successful.” Ballmer, born in March 1956, grew up near Detroit, where his father worked as a manager at Ford Motor Company. He graduated from Harvard University with a bachelor’s degree in mathematics and economics. While in college, Ballmer managed the football team, worked on the Harvard Crimson newspaper as well as the university literary magazine, and roomed down the hall from fellow sophomore Gates. After college, he worked for two years at Procter & Gamble Company as an assistant product manager and, before joining Microsoft, attended Stanford University Graduate School of Business. Ballmer jogs daily and loves basketball.

56


Microsoft Worldwide Partner Conference 2004

General Sessions Speakers Doug Burgum Senior Vice President Microsoft Business Solutions Business Group Microsoft Corporation Doug Burgum is a senior vice president of Microsoft Corporation. He is responsible for the Microsoft Business Solutions business group, one of Microsoft’s seven core businesses. Microsoft Business Solutions was created through Microsoft’s April 2001 acquisition of Great Plains®, Great Plains’ merger with Microsoft® bCentral™ in the fall of 2001, and Microsoft’s July 2002 acquisition of Navision® a/s. Burgum joined Great Plains in March 1983 as vice president of marketing and its first outside investor. In 1984, he led a group of outside investors that acquired Great Plains. He was named president and subsequently chairman and CEO. As Great Plains, the company went public in June 1997 and earned recognition in top business publications, including two consecutive rankings on Forbes’ 200 Best Small Companies in America list and BusinessWeek’s Hot Growth Companies list. Under his leadership, the 15-person team he joined in 1983 became a 2,000-person team at the time of the Microsoft acquisition. Before joining what was then Great Plains, Burgum worked as a consultant at McKinsey & Company in Chicago. Through Burgum’s leadership, Microsoft Business Solutions continues to nurture a culture that combines vision and values to deliver exceptional service to its reselling partners, independent software vendor (ISV) partners, and customers. A native of Arthur, North Dakota, Burgum earned his bachelor of university studies degree from North Dakota State University (NDSU) and his MBA from the Stanford University Graduate School of Business. He is the recipient of an honorary doctorate from NDSU. Burgum has established the Doug Burgum Family Fund through which he has given substantial gifts focused on youth and education. He lives near Fargo with his three children.

57


Microsoft Worldwide Partner Conference 2004

General Sessions Speakers Paul Flessner Senior Vice President Server Platform Division Microsoft Corporation As senior vice president of the Server Platform Division at Microsoft Corporation, Paul Flessner heads one of the company’s seven core businesses. Flessner leads an integrated product and marketing team that delivers Microsoft Windows Server System™ products, including Exchange Server, SQL Server™, BizTalk® Server, Content Management Server, Host Integration Server, and Commerce Server. Flessner has business responsibility for all Microsoft server platform and developer tools software, including Windows Server™, Visual Studio®, Applications Center, Systems Management Server, Microsoft Operations Manager, Internet Security and Acceleration Server, and other server product initiatives. In addition, he is responsible for the go-to-market, sales and services efforts for Microsoft’s enterprise customers. A former IT manager himself, Flessner has been instrumental in developing Microsoft’s server platform vision and enterprise strategy. His passion for addressing the challenges of Microsoft’s business and enterprise customers and helping customers achieve greater business agility has been key in evolving Microsoft server software and establishing it as the leading platform for costeffective delivery of business value in the enterprise. Today, with the integration of XML Web services and Microsoft .NET technology across the server product line, Flessner’s division is working to help customers experience new levels of interoperability among the server products, their existing infrastructures, and the systems of their business partners. Flessner is a member of the Business Leadership Team, with Microsoft Chairman and Chief Software Architect Bill Gates and CEO Steve Ballmer, which is in charge of strategic and business planning for the entire company. He chairs the Server Platform Leadership Team, which drives strategic, technical, and business planning for the server platform business. He also is a member of the Senior Leadership Technology Team, which is accountable for designing and developing an integrated product road map across all Microsoft products. Flessner joined Microsoft in 1994 as a program manager for enterprise computing. Later promoted to general manager and eventually vice president for SQL Server, Flessner was instrumental in driving Microsoft’s breakthroughs in performance, scalability, and reliability for the enterprise database market. After the release of SQL Server 7.0 and later SQL Server 2000, which established Microsoft as a world-class player in the database category, Flessner was promoted to senior vice president and assumed responsibility for all the enterprise server software products. Before coming to Microsoft, Flessner spent 13 years developing and managing IT systems for a worldwide manufacturer and distributor of healthcare products. Flessner is a graduate of Illinois State University, with a degree in computer science and business administration. He serves on the board of the Cystic Fibrosis Foundation and lives in Sammamish, Washington, with his wife, Sue, and their two sons, Andy and Jonathan.

58


Microsoft Worldwide Partner Conference 2004

General Sessions Speakers Kevin Johnson Group Vice President Worldwide Sales, Marketing, and Services Group Microsoft Corporation As group vice president of the Worldwide Sales, Marketing, and Services Group (SMSG), Kevin Johnson is responsible for the strategic and operational leadership of Microsoft Corporation’s sales, marketing, and service professionals on a global basis. SMSG delivers value to customers of all sizes, including small and midmarket businesses, government, education, and the largest enterprise customers in the world. Creating an excellent customer and industry partner experience is a key priority of SMSG, driven by integration with Microsoft’s business groups, a strong connection to partners, and broad reach to the millions of IT professionals, developers, and end users who use Microsoft products every day. Johnson, who joined Microsoft in 1992, has worked in the technology industry for more than two decades. He is a member of the Senior Leadership Team, responsible for developing Microsoft’s core direction, and is also a member of the Business Leadership Team, which is responsible for broad strategic and business planning for the company. Johnson is known for his focus on customers and partners, his long-term approach to delivering value, and his commitment to continuously building the talent of sales, marketing, and service professionals within Microsoft. Prior to his current position, Johnson was the senior vice president of Microsoft Americas. He led the company’s team of professionals in the United States, Canada, and Latin America and was responsible for implementing an industry-aligned sales and marketing approach. Johnson is also a strong advocate for Microsoft’s third-party channel, including OEMs, resellers, service providers, independent software vendors, and systems integrators. Johnson has held other positions within Microsoft, including vice president of Product Support Services (PSS), where he was responsible for worldwide strategy and delivery of technical support services. Under his direction, Microsoft re-engineered its support offerings, expanded the use of the Internet as a service delivery vehicle, and developed a more robust support infrastructure to serve customers and industry partners. Starting his career as a software developer in the petroleum and financial services industries, Johnson later worked for IBM Corporation’s systems integration and consulting unit. Johnson grew up in New Mexico and holds a bachelor’s degree in business administration from New Mexico State University. He also sits on the board of directors of NPower, a nonprofit organization whose mission is to help ensure all nonprofits — regardless of size, scope, or geography — can use technology to expand the reach and impact of their work. Johnson, his wife, and two sons live in the Seattle area. Outside work, he spends his time running, skiing, and golfing with his family.

59


Microsoft Worldwide Partner Conference 2004

General Sessions Speakers Sanjay Parthasarathy Corporate Vice President Platform Strategy & Partner Group Microsoft Corporation Sanjay Parthasarathy is corporate vice president of Platform Strategy & Partner Group, as well as the evangelist of the .NET platform to the developer community. Most recently, Parthasarathy was general manager of Worldwide Customer Systems, which included responsibility for www.microsoft.com, the world’s fourth largest website, and the IT infrastructure for Microsoft’s sales and marketing organizations. Prior to that, Parthasarathy was the regional director of Microsoft’s South Asia Region, responsible for Microsoft’s business in India, Nepal, Sri Lanka, Bangladesh, Maldives, and Bhutan. Before managing the South Asia Region, Parthasarathy was product unit manager of Internet Security Products. Parthasarathy has been with Microsoft since 1990 and has served in a number of roles, including director of public network marketing and product manager for multimedia technologies. Parthasarathy joined Microsoft as product manager in the Windows multimedia group in August 1990. Parthasarathy has a master’s degree in engineering from the Massachusetts Institute of Technology (MIT) in Cambridge, Massachusetts, a master’s degree in management from the MIT Sloan School of Management, and a bachelor’s degree in mechanical engineering from Anna University in Madras, India.

60


Microsoft Worldwide Partner Conference 2004

General Sessions Speakers Will Poole Senior Vice President Windows Client Microsoft Corporation A longtime technology innovator with a strong customer focus, Will Poole heads the Windows Client Business at Microsoft Corporation. He is responsible for the Microsoft Windows desktop operating system used in more than 500 million PCs around the world. The Windows Client Business is one of Microsoft’s seven business divisions, and is responsible for approximately 30 percent of corporate revenues. Windows Client delivers all Windows desktop, living room, and laptop products, including the latest innovations in the Windows family: Windows XP Professional Edition, Windows XP Home Edition, Windows XP Media Center Edition, and Windows XP Tablet PC Edition. Poole is also a member of the Windows Leadership Team. He is responsible for helping drive an effective partnership model across the Windows Client Business Division and ensuring that crossdivision decisions are made efficiently and communicated effectively. Before assuming leadership of Windows Client, Poole led the Windows New Media Platforms Division, composed of three fast-moving areas of the Windows business: the Digital Media Division, the Windows eHome Division, and the Windows Trusted Platforms Technology Group. Over the past six years, Poole has been instrumental in developing Microsoft’s platform strategy for new media, including streaming media and digital rights management. His vision and enthusiasm for the future of digital media has been key in securing the company’s strategic relationships with leading media and entertainment content providers, in developing broad engagements with the consumer electronics industry, and in establishing Windows as one of the leading media platforms for consumer and enterprise use. Poole joined Microsoft in 1996 with the acquisition of eShop Inc., which he co-founded in 1991 and served as president and chief operating officer. Before that, he spent five years in senior marketing and engineering management roles at Sun Microsystems Inc., focusing on advanced desktop environments and PC compatibility. Poole holds a bachelor’s degree in computer science from Brown University. Outside Microsoft, Poole enjoys working with startup companies and advising entrepreneurs on market strategies and growth plans. He also enjoys bicycling and multihull sailing. In his spare time, he builds furniture and indulges in home audio and video automation.

61


Microsoft Worldwide Partner Conference 2004

General Sessions Speakers Jeff Raikes Group Vice President Productivity and Business Services Microsoft Corporation As group vice president of Productivity and Business Services (PBS) at Microsoft Corporation, Jeff Raikes is responsible for Microsoft’s Information Worker Business Group (IWBG). He also oversees products and sales for small and midmarket customers and partners, and the company’s licensing programs for organizations. The IWBG includes development and strategy teams that deliver the Microsoft Office System, including well-known products such as Microsoft Office and Microsoft Project, as well as SharePoint™ Portal Server and new offerings including OneNote™ and InfoPath®. IWBG also incorporates the Information Worker New Markets Group, which includes the Microsoft Office Solution Accelerators, Personal Solutions, and Microsoft’s Center for Information Work. IWBG includes the company’s communications and collaboration platform, applications, and services for information workers. Raikes is a member of the company’s Senior Leadership Team, responsible for developing and guiding Microsoft’s core business strategy. Raikes also is a member of the Business Leadership Team, which is responsible for broad strategic and business planning for the company. Previously, Raikes was group vice president of the Worldwide Sales and Support Group, responsible for providing strategic leadership for Microsoft’s sales, marketing, and service initiatives. Before that, he served as senior vice president of Microsoft North America, a position he had held since 1993. Raikes joined Microsoft in 1981 as a product manager and was instrumental in driving Microsoft’s applications marketing strategy. Promoted to director of Applications Marketing in 1984, he was the chief strategist behind Microsoft’s success in graphical applications for the Apple Macintosh and the Microsoft Windows operating system. In this role, he drove the product strategy and design of Microsoft Office, the leading business productivity suite. Raikes was promoted to vice president of Office Systems, where he was responsible for development and marketing of word processing, workgroup applications, and pen computing. Before joining Microsoft, he was a software development manager at Apple Computer Inc. For contributions to the software industry in the development of Microsoft Office, and in developing opportunities through the Solution Provider program and other innovative efforts, Raikes was inducted into Computer Reseller News Magazine’s Computer Industry Hall of Fame in November 2003. Raikes holds a bachelor’s degree in engineering and economic systems from Stanford University. He served on the board of directors of the Software Publishers Association from 1987 to 1993 and twice served as the chairman of the board. Raikes also served on the board of the Washington Technology Center.

62


Microsoft Worldwide Partner Conference 2004

General Sessions Speakers Allison L. Watson Vice President Partner Sales and Marketing Group Microsoft Corporation Allison L. Watson is the vice president for Microsoft’s Worldwide Partner Sales and Marketing Team. She is responsible for worldwide strategy and enablement for Microsoft’s WW channel. Prior to being named in this role, Watson was chief of staff for Kevin Johnson, Senior Vice President of Microsoft Americas, where she drove several business development projects. She also served for three years as General Manager of the Washington, D.C.–based Mid-Atlantic District, leading the sales, marketing, and consulting teams to top tier results in customer and partner satisfaction and revenue growth. Prior to her tenure as general manager, she spent seven years in the Mid-Atlantic sales district and on the East Region leadership teams in a variety of leadership roles. Watson’s work helped define U.S. strategy around integrated partner marketing and selling, partner development and recruitment, and aligning sales, services, and partner models. Watson’s 14 years in the industry have included stints in sales management, retail enterprise selling, strategic partner management, consulting business development, and small to medium business strategy development. Prior to joining Microsoft in 1993, she held sales and consulting positions in the healthcare, manufacturing, and high tech industries. She has a bachelor’s degree in Economics from Stanford University and a Masters of Business Administration from San Diego State University.

63


Microsoft Worldwide Partner Conference 2004

General Sessions Speakers Simon Witts Corporate Vice President Enterprise and Partner Group Microsoft Corporation Simon Witts, corporate vice president of the Enterprise and Partner Group at Microsoft Corporation, is responsible for Microsoft’s enterprise business worldwide, including sales and service for global customers and partners. He previously oversaw Sales & Marketing in Europe, Middle East, and Africa (EMEA), where he was responsible for sales and marketing across 40 Microsoft subsidiaries. He has a passion for ensuring that Microsoft has the right relationship with its key customers and partners. Microsoft’s worldwide enterprise segment business is measured in terms of customer satisfaction, product share, and revenue and growth. Witts heads this global segment, which focuses on the relationship between Microsoft and its enterprise customers and partners. Witts’ goal is for Microsoft to be viewed by its customers and partners as the best enterprise software and solution partner, particularly in terms of fostering long-term, predictable relationships. Witts has been working in enterprise sales for Microsoft since 1993. He helped establish the enterprise business in the United Kingdom subsidiary for four years and then spent the next three years as general manager and president of the Canadian subsidiary. After he left Canada, he stepped up as vice president of Enterprise Sales for the EMEA region. Before joining Microsoft, Witts served eight years in a number of sales management roles at IBM U.K. Ltd. Witts holds a bachelor’s degree in pure math and theoretical physics and a master’s degree in information technology, both from the University of London. He is a citizen of the United Kingdom; his wife, Karen, is an American citizen. They have three children: Peter, Daniel, and Hannah. In his spare time, Witts enjoys photography and fishing.

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Breakout Sessions

Breakout Sessions


Breakout Sessions Breakout Sessions Legend Code

Session/Event

AN

Advanced/Network Infrastructure Solutions

AP

Application Platform Opportunities

BL

Business Leadership

ISV

ISV/Software Solutions

IW

Information Worker Solutions

LS

Microsoft Learning Solutions (formerly CTEC)

MBS

Microsoft Business Solutions

SE

Security

SM

Sales & Marketing

VM

Vertical Markets

65


Microsoft Worldwide Partner Conference 2004

External Speakers

ID

Speaker/Session

SM20

Dr. Steve Bistritz Selling at the Executive Level

Targeted Roadmaps

Dr. Steve Bistritz brings more than three decades of high technology sales, sales management, and training management experience in helping companies ranging from startups to established global leaders. He is a published author and lecturer in the field of sales, sales management, and selling at the executive level. Steve spent more than 27 years with IBM in a number of sales and trainingrelated positions. He holds a doctorate in human resource development from Vanderbilt University, which he received in 1995. He is currently president of his own consulting firm based in Atlanta, and you can visit his website at www.sellxl.com.

SM12

Keith Eades The New Solution Selling



Keith Eades is the founder, president, and chief executive officer of Sales Performance International (SPI). In a career spanning more than 25 years, he has consulted with the senior management teams of dozens of leading-edge organizations. In addition, Keith has personally trained more than 10,000 sales, sales management, and executive management professionals on the principles of Solution Selling®. Today, his clients include the world’s top selling organizations such as IBM, Microsoft, Pitney Bowes, StorageTek, Right Management, and many others. Keith is a graduate of Clemson University and a member of the Executive Advisory Board of the business school. He is an internationally renowned public speaker, as well as a published author of sales performance books, including his newest book, The New Solution Selling.

BL3

Richard Federle Sharing Perspectives on Improving the Customer Experience



Mr. Federle is an experienced senior manager with Capgemini’s Microsoft Acceleration Center based in Bellevue, Washington. He has over 20 years experience in information technology with extensive experience in Solution Architecture, Business Architecture and eBusiness Solutions. Mr. Federle’s current responsibilities include managing the relationship with Microsoft for the North American region including sales support for Microsoft based solutions and driving over a quarter of a billion dollars (US) in Microsoft based services revenue. Prior to his current role as the North American Alliance Director, Mr. Federle held the position of Chief Solutions Architect for the Microsoft Alliance. Over the past five or more years, Mr. Federle has focused primarily on the Internet space, particularly B2B custom development, portals and back office solutions. Based out of the Microsoft Acceleration Center, Mr. Federle has extensive experience as a development manager particularly on the Microsoft platform in mixed environments. Mr. Federle has been responsible for managing both development and entire engagements. He has managed large development engagements with significant managed revenue and over 40 developers, business architects and solutions engineers.

66


Microsoft Worldwide Partner Conference 2004

External Speakers

ID

Speaker/Session

BL5

Joey Gurango Successful Subcontracting Partnerships for MBS Partners

Targeted Roadmaps

Joey Gurango started his first software company in 1987. He has managed several software companies in the USA, Philippines, and Australia, and has led dozens of IT projects involving hundreds of managers, engineers, and analysts throughout his career. In 1999, Great Plains Software acquired his company to form Great Plains Philippines, which was acquired by Microsoft in 2001. While a corporate executive at Great Plains and Microsoft, Joey received several awards citing his excellence in technical and business leadership. Joey retired from Microsoft in February 2003. He now spends his time investing in startup companies and mentoring technology entrepreneurs.

MBS6

Jennifer Horrocks Integrated Innovation: Selling “The ERP Solution Stack”



Jennifer Horrocks is the CEO and founder of Vis.align, a 15-year-old company that delivers endto-end Microsoft “stack” solutions (Managed Services, Infrastructure, Application Development, and ERP). Vis.align’s unique business methodology integrates IT best practices and Organizational Effectiveness tools in order to provide true integration of process, human behavioral science, and technology solutions. The company focuses on North America, primarily the East Coast, and global delivery through the Watermark Alliance. Jennifer has been recognized by the Philadelphia Business Journal for their Women of Distinction and Ernst & Young for Entrepreneur of the Year. She is a graduate of Penn State University (PSU) and an Advisory Board member of PSU School of Information Systems & Technology. She participates on the MBS Global and US PACs and CRM PAC.

IW4

Frederick Johnson Developing a Business Practice Around Microsoft Office 2003 for Small and Mid-sized Businesses

Since founding Ross-Tek in 1997, Frederick D. Johnson has grown the company through acquisition and savvy in the face of larger, more established technology service companies in northeast Ohio. By identifying a large niche market that was not being served well (small businesses that require extensive technology services), Ross-Tek has positioned itself as one of the country’s leading consultants of Microsoft’s Small Business (SMB) Server technology. Fred’s background is diverse and broad. A technology consultant with 10+ of years experience in the enterprise and SMB market, Fred has gained a significant amount of his experience from a grassroots, hands-on approach at major organizations, such as The Cleveland Clinic and National City Bank.

BL3

John A. Johnson Sharing Perspectives on Improving the Customer Experience



John is Director of Global Customer Advocacy at Unisys Corporation, and is responsible for the Unisys Worldwide Customer Relationship Survey. During his 35 year career at Unisys he has held a wide variety of field and corporate assignments in both line and staff management functions. For the past 10 years his efforts have been focused on establishing corporate customer satisfaction, loyalty, and advocacy programs. Presently, John is leading the way towards integrating the Unisys

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Microsoft Worldwide Partner Conference 2004

External Speakers

ID

Speaker/Session

Targeted Roadmaps

customer survey program and associated customer relationship management processes into the mainstream of the corporation’s sales and marketing efforts. Prior to his current assignment, John initiated a variety of domestic and international customer focused programs that addressed specific customer and product related concerns. He also developed a worldwide, automated management escalation system for customer issues as well as procedures for assuring prompt response to customer correspondence with Unisys senior management. John has a Bachelors degree in Organizational Management from Eastern University and has completed post-graduate courses in Management Information Systems at Drexel University.

SM6

Mahan Khalsa The Decision Process: What, Who, When and How (Presentation sponsored by the IAMCP)

SM7

Demand Generation: Part One — Taking New Ideas to Current Customers

SM8

Demand Generation: Part Two — Prospecting

Mahan Khalsa is a world-renowned expert in business development — as a practitioner, consultant, teacher, speaker, and author. He has applied that expertise to some of the world’s largest and most successful organizations. He graduated with honors in economics from UCLA, and has an MBA from Harvard Business School. Mahan has spent the last 25 years researching and studying worldwide, best practices in business development for many top professional services firms. Based on that research, he developed a business development curriculum called “Helping Clients Succeed.” This body of work has been taught to some of the world’s most successful companies in over 40 countries and in seven languages. Mahan Khalsa is the author of the highly-acclaimed book, Let’s Get Real or Let’s Not Play — The Demise of Dysfunctional Selling and the Advent of Helping Clients Succeed, and co-author of businessThink: Rules for Getting — Now and No Matter What!.

SM3

M. H. “Mac” McIntosh Using Relationship Marketing to Build Sales

SM4

Lead Generation Tactics: a Recipe for Success

M. H. “Mac” McIntosh is considered to be one of America’s leading sales and marketing consultants and speakers, and an expert in software marketing and sales. Best known by Microsoft and its partners for developing and presenting Microsoft’s Marketing Boot Camp and its Marketing-forLeads live and web seminars, Mac has also been providing marketing and sales consulting services for Microsoft and its partners for years. So he really understands our business and knows what works and what doesn’t. Mac is a member of the Business Marketing Association (BMA), the American Marketing Association, the Independent Consultants Association, and the National Speakers’ Association. He holds the Certified Business Communicator (CBC) designation awarded by the BMA.

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Microsoft Worldwide Partner Conference 2004

External Speakers

ID

Speaker/Session

MBS6

Garth Pickup Integrated Innovation: Selling “The ERP Solution Stack”

Targeted Roadmaps



Garth began his IT career in 1981 in Toronto, Ontario, at the Honeywell Institute for Continuing Studies. Following two years of programming at Nixdorf Computers in the U.K., Garth moved to the City software house CCF that became Quotient before being acquired by ACT Financial Systems. During his seven-year tenure, Garth worked on the design and development of software products for trading rooms, stock broking settlement, institutional investors, and Stock Exchange integration. Today, in addition to running Solidsoft, Garth presents on the use of Microsoft’s .Net architecture at various forums and represents Solidsoft on the Microsoft Partner Advisory Council for E-Business.

BL11

Darren Pleasance Customer Experience: The Next Challenge

Darren Pleasance is a Partner in McKinsey & Company’s San Francisco office and a member of McKinsey’s North American Sales and Marketing practice. During his career, Darren has worked across a broad range of industries including high-tech, retail, and financial services with a focus on go-to-market strategy and information-based marketing. Over the past 3 years, Darren has spent considerable time working with large software and hardware vendors, as well as their channel partners, in developing new and innovative approaches to driving revenues and profits while building a healthy and sustainable channel ecosystem. Most recently, Darren has focused on helping companies build effective models for unlocking the potential among SMB customers including implications on vendor’s selling models and the role of partners in achieving success. Darren holds a Bachelor of Science degree in Mechanical Engineering with Honors from the University of California, Santa Barbara and an MBA with Honors from The Anderson School at the University of California, Los Angeles.

SM1

Wendy Reed Is That a “NO” (New Opportunity)? Handling Objections

SM2

The ABCs of Competitive Positioning

Wendy Reed, founder and CEO of InfoMentis, is a 20-year veteran of the information technology industry, where she focused on sales and sales management. Prior to founding InfoMentis in 1996, Wendy held positions in sales, marketing, and sales management for MSA (formerly Dun & Bradstreet Software), ViaSoft, and Clarus. She a recognized sales and marketing leader, who has managed and mentored some of the industries’ best sales professionals.

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Microsoft Worldwide Partner Conference 2004

External Speakers

ID

Speaker/Session

SM1

John Rudow Is That a “NO” (New Opportunity)? Handling Objections

SM2

The ABC’s of Competitive Positioning

Targeted Roadmaps

John Rudow, a principal with InfoMentis, is an 18-year veteran of the information technology industry in sales, pre-sales, consulting, and management positions. Prior to joining InfoMentis, John worked with Onyx Software, helping grow the company from $2M in 1996 to more than $120M in 2000; he also worked with Platinum Software (now Epicor), helping it grow from $15M to more than $65M.

BL3

Dave Savel Sharing Perspectives on Improving the Customer Experience

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Dave Savel is currently the President and CEO of Options Software & Consulting Inc., a Microsoft Business Solutions Certified Partner with offices in Burlington Ontario, Chicago, Illinois, and Long Island, New York. Dave has been with Options since 1994, having first served as its Vice President of Marketing. His prior experience includes a distinguished six year career with Olivetti Canada Ltd, where he served as National Software Support Manager, Business Development Manager, Director of Marketing, and finally as Vice President of Marketing for Canada. Options Software & Consulting Inc. is a leading partner in providing Microsoft Business Solutions Great Plains and Navision to companies with service operations. The company’s expertise includes Service Management, CRM, Manufacturing, Project Accounting, Distribution, Finance and Business Intelligence. Options recently received the 2003 Excellence in Customer Care Award from Microsoft Business Solutions.

BL12

Mohanbir Sawhney Marketing Excellence — The Foundation for Driving Growth and Improving Customer Satisfaction



Mohanbir Sawhney is the McCormick Tribune Professor of Technology, the Director of the Center for Research in Technology & Innovation and the Chairman of the Technology Industry Management Program at the Kellogg School of Management, Northwestern University. Prof. Sawhney is a globally recognized scholar, teacher, advisor and speaker in strategic marketing, technology marketing and e-business strategy. His research and teaching interests include collaborative marketing with customers, IT and business value, technology-enabled business transformation and business innovation in large companies. He has been widely recognized as a thought leader. Business Week named him as one of the 25 most influential people in e-Business. Crain’s Chicago Business named him a member of “40 under 40”, a select group of young business leaders in the Chicago area. He is a Fellow of the World Economic Forum.

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Microsoft Worldwide Partner Conference 2004

External Speakers

ID

Speaker/Session

Targeted Roadmaps

Prof. Sawhney is the co-author of three books - The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation, Techventure: New Rules for Value and Profit from Silicon Valley, and Kellogg on Technology & Innovation. He has also co-authored PhotoWars, a strategy simulation game. His research has been published in leading journals like California Management Review, Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan Management Review, and Journal of the Academy of Marketing Science. He has also written several influential trade articles in publications like the Financial Times, CIO Magazine, and Business 2.0. He has won several awards for his teaching and research, including the 2001 Accenture Award for the best paper published in California Management Review in 2000 and the Outstanding Professor of the Year at Kellogg in 1998. Prof. Sawhney advises and speaks to Global 2000 firms and governments worldwide.

BL6

Larraine Segil Measuring the Value of Partnering — Partner Metrics



Larraine Segil is a partner of Vantage Partners, the leading advisory firm assisting companies to manage their critical internal and external business relationships. Segil co-founded and ran companies in aerospace, mortgage banking, and medical services. She teaches a two-day program for senior executives at Caltech on Alliances and is a commentator on mergers on CNN and CNBC. Segil is quoted in Business Week, Forbes, Business Finance, Supply Chain Management, CIO, CFO and CEO magazines. Author of six books, including best-selling Intelligent Business Alliances, Segil’s most recent book, Measuring the Value of Partnering, 2004, is the first book on Alliance Metrics. She holds J.D. MBA degrees. E-mail: lsegil@vantagepartners.com Phone: (310) 556-1778

BL13

Tom Snyder Prospecting for the Major Sale

Tom Snyder is Huthwaite’s vice president of business development. Tom advises thousands of sales decision makers each year on topics such as consultative selling in major sales organizations, creating client value and innovative ways to strengthen competitive differentiation in an increasingly crowded marketplace. Business leaders look to Tom to help them increase revenues, shareholder value, and insure organizational longevity through lasting sales performance change. Tom became intrigued by Huthwaite’s research-based sales models after meeting Huthwaite founder Neil Rackham, and joined the company in 1998. His unique business insights have proven invaluable in the design, execution and reinforcement of Huthwaite sales performance change solutions. Tom also specializes in large-scale account development, and has shared his expertise with Huthwaite clients including Reuters International, Bank of America, Canon, Smurfit-Stone Container and CIGNA to name but a few.

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Microsoft Worldwide Partner Conference 2004

External Speakers

ID

Speaker/Session

BL3

Harry Steenkamp Sharing Perspectives on Improving the Customer Experience

Targeted Roadmaps



Harry Steenkamp has been the Managing Director of De Zaak for the past two years. De Zaak is a multimedia publishing company specializing in small and medium companies in the Netherlands. De Zaak was founded in 1992 and is well known for its magazines, website, books, seminars, advisory services and newsletters. De Zaak is the daughter company of ING Group (a Dutch banking and insurance company). Harry Steenkamp studied Economics at the University of Groningen and has spent 15 years working for the ING Group in several management functions. He is 51 years old, and lives with his wife and daughter.

BL1

Ken Thoreson Understanding the Role of Management & Leadership

Ken Thoreson brings more than 20 years of experience in sales leadership and management to clients. The sales management thought leader shares his proven abilities in developing and implementing creative sales management strategies through frequent editorial contributions and speaking engagements about effective sales leadership and sales management. Ken has hosted over 30 Microsoft Webinar events and over-20-day-long sales management Microsoft Partner Sales Management Workshops. He has spoken at the last four International Partner Conferences and at BBC, Stampede events. The Acumen Management Group, Ltd., provides expertise and programs to help change organizations and build predictable revenue. Ken has worked with a variety of clients, ranging from early stage, turnaround, and major corporations throughout North America. www.acumenmgmt.com

BL10

Sunny Vanderbeck Integral Leadership — The Ultimate Competitive Advantage

As co-founder and chief executive officer, Sunny Vanderbeck is responsible for shaping and executing the strategic direction of Data Return. Sunny has led the company to remarkable success in establishing itself as the leading provider of managed hosting on multiple platforms. Under his leadership, Data Return was listed on the NASDAQ in 1999, and has grown to a $50 million company in its eighth quarter of profitability. Before co-founding Data Return, Sunny held technical leadership positions at Microsoft and Software Spectrum and was a leader in the 2nd Ranger Battalion, a U.S. Army Special Operations unit. He also serves on the Board of Regents for the Stagen Leadership Institute.

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Microsoft Worldwide Partner Conference 2004

External Speakers The following Breakout Session speakers are listed alphabetically by last name: Targeted Roadmaps

ID

Speaker/Session

LS4

Beth Daniels E-Learning: Enabling Flexible and Personalized Blended Training Solutions

LS1

How Customers Define a Consultative Learning Partnership

LS1

Karen Kocher How Customers Define a Consultative Learning Partnership

MBS6

John J. Murray Integrated Innovation: Selling “The ERP Solution Stack”



LS6 LS7

LS1

Leah Nordquist Helping Customers Achieve Technical Readiness with Microsoft’s Skills Assessment for Organizations - Part I Helping Customers Achieve Technical Readiness with Microsoft’s Skills Assessment for Organizations - Part II Ellie Tymer How Customers Define a Consultative Learning Partnership

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Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

AN1

Operational Efficiency and Productivity GTM: Connected Productivity Infrastructure Scenario Overview and Engagement Opportunities

Targeted Roadmaps

In order to meet the ever-changing demands of end users while continuing on the quest to drive costs out of their infrastructure, IT is under constant pressure to do more with less. The Connected Productivity Scenario (CPI) is about extending the reach of end users beyond the office, keeping mission critical communications secure, and leveraging new technologies to increase productivity, all while making the IT infrastructure more reliable and easily managed. This session will cover the business value to customers of CPI, as well as the programs, plans, and opportunity for partners around CPI. AN2

Exchange Server 5.5 — 2003 Upgrade

Exchange Server 2003 was built from the ground up to ease deployments and upgrades from Exchange 5.5. Service Pack 1 enables even more upgrade scenarios to be realized. This session describes the opportunity for Exchange 5.5 (and Exchange 2000) upgrades; provides detail on the tools and guidance that make upgrades more straightforward than ever; and discusses some of the programs available to partners and customers around Exchange upgrades. AN3

Operational Efficiency & Productivity (OEP) GTM: NT4 Upgrade Opportunity and Overall Value Proposition for Partners



Many companies are finding that they can reduce their IT administration costs by up to 30% by migrating from NT4 to Windows Server™ 2003. By consolidating servers and leveraging the centralized administration capabilities of Active Directory®, organizations are able to free up IT staff to address other important business priorities. This session will explore the market opportunity that still remains to upgrade the Windows NT® 4.0 install base and the business value that many of our customers are discovering as they migrate to Windows Server 2003. This session supports the Improved Operational Efficiency scenario of the OEP GTM. AN4

Competitive Platform Value: Server

Learn about the current competitive landscape for infrastructure server offerings. Microsoft’s “Get the Facts” approach, how you can leverage it, and the tools and resources available today to help you win! AN5

Patch Management for Microsoft’s Collaboration and Communication Services

Patch management helps maintain operational efficiency and effectiveness, overcome security vulnerabilities, and preserve stability of the production environment. Partners will learn about doing patch management for Microsoft’s collaboration and communication services such as Microsoft® Office Systems and Exchange Server 2003. See how Microsoft’s management solutions can help customers identify, assess, evaluate and plan, then deploy patches in a timely and efficient manner. Topics will cover discussions around patching tools, technology, and processes related to a variety of Microsoft collaboration services.

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Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

Targeted Roadmaps

AN6

Microsoft Operations Manager 2005 Enterprise Wide Support

Partners will learn how to use Microsoft Operations Manager (MOM) 2005 to support Windows Operations Network environment. MOM provides proactive management of the network enterprise to our customers with homogenous environments, as well as practical support for Windows Operating Systems & Applications. Through the support of close partners, we maintain reporting on UNIX & Linux systems as well as networking equipment, such as Cisco switches and routers. Microsoft works with different customers’ Network Operations Center teams (NOC teams) that have diverse critical requirements; however, all customers clearly identify the need to support the health of the server Operating System (OS), the health of the Application, and the health of the network. MOM 2005 provides customers with the ability to clearly identify differences between daily activity, for example normal mail flow in an Exchange 2003 site and alerting on potential critical Active Directory 2003. In addition, the built-in knowledge base correlates the 1 to 1 connection between Exchange and AD and identifies multiple system issues or isolates individual server anomalies. Operations Manager provides alerting and notification on applications such as MS SQL Server™, Internet Security and Acceleration Server (ISA), Internet Information Server (IIS), and provides support for daily operation roles such as file & print servers. Microsoft SQL Reporting Services provides management and operations teams, user-friendly, up-to-the-minute reports from an overview to help meet customer Service Level Agreements (SLAs). In addition, SQL Reporting Services provides the ability to “drill down” for greater reporting used in troubleshooting. With the use of Microsoft Solutions Accelerators, our customers can expedite a supported Microsoft Operations Manager Architect review that is specifically designed for their network environment. This presentation on MOM 2005 will provide insight into each of these areas and more to better discover the value to customers in an enterprise network environment. AN7

Optimizing Small Business Opportunities with Windows Small Business Server 2003



Windows Small Business Server 2003 (SBS 2003) is one of Microsoft’s fastest growing products. Attend this session to learn about new product benefits integrated into SBS 2003 Service Pack #1, scheduled to release in October 2004. Obtain valuable insight on the SBS 2003 value proposition for Microsoft partners and your small- & medium-size business customers. Walk away from this session equipped with an understanding of how to build a profitable services business around SBS 2003 and the lucrative small- and medium-size business (SMB) market. AN8

Virtual Server 2005 Scenarios and Revenue Opportunities

One of the key factors inhibiting the adoption of new hardware is the inability of enterprises to migrate legacy applications off existing hardware infrastructures. Virtualization technologies offer a way for partners and customers to move these line-of-business applications from old systems to new, high-performance machines. Additionally, enterprises reduce time to deploy and lower cost of ownership by consolidating test and development environments through virtualization. In this session, we will talk about the targeted scenarios for using Virtual Server 2005 to ease migration to new hardware, and the related service offerings and revenue opportunities for partners.

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Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

AN9

How to Grow Your Business by Selling Windows Terminal Server-Based Solutions

Targeted Roadmaps

This session will cover the business benefits of Windows Terminal Server and how to provide comprehensive solutions to common customer problems in providing enterprise access to applications and data from anywhere. By combining Windows Terminal Server and partner products, you can deliver the best possible solutions to solve your customers’ business problems and reduce IT costs. AN10

Windows Server System Value Proposition



With the Windows Server System™, which includes all Microsoft server products as well as the Windows Server platform, Microsoft is striving to raise the level of business value for our customers as well as create new opportunities for our partners. Through an approach we call Integrated Innovation, our goal is to significantly increase the operational efficiency of IT infrastructure, allowing our customers to increase investment in delivery of new business value. This session will detail both our approach to increasing IT operational efficiency with the Windows Server System as well as the resulting opportunities our partners can leverage in helping IT deliver more business value to their organizations. If your business deals with server infrastructure, and you would like to fully understand Microsoft’s vision and direction in this area, this session is a must-see. AN11

How to Cost-Effectively Deploy Windows XP and Office 2003 Using the New Business Desktop Deployment Solution Accelerator

The Microsoft Business Desktop Deployment Solution Accelerator (BDD) provides project management and technical guidance, project templates, and scripts to execute an end-to-end deployment project, focusing on an image-based deployment scenario — and is easily applicable to Midmarket and Enterprise customers. In this session, you will learn about what’s new in the upcoming release of BDD, which adds Zero Touch Installation with the SMS 2003 Operating System Deployment Feature Pack and Zero Touch Provisioning with BizTalk® Server 2004. This new prescriptive guidance will support deployment of Windows XP SP2, Office 2003 SP1-based systems, including guidance for Office-only deployments and Access 97 conversion, and provides a “blueprint” for significantly lowering the cost of deployment. AP1

Using the Windows Server System as a Competitive Advantage

This session will provide solid evidence and talking points to help you overcome competitive objections when selling solutions based on the Microsoft application platform, including Windows Server and .NET, SQL Server 2000, and BizTalk 2004. We will give you sales tools that include competitive comparisons and draw out compelling distinctions and fact-based evidence that will help you win competitive engagements, using the Windows Server System as a competitive advantage.

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Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

AP2

Business Value of Service-Oriented Architecture and Web Services

Targeted Roadmaps

This session will define the business rationale for the emerging shift to Service-Oriented Architecture (SOA). We will discuss the business model and product development lifecycle implications of architecting applications and solutions around SOA. We will define a service-oriented business application, the market implications and opportunities for partners embracing SOA, and how to engage with Microsoft in the development, deployment, and marketing of your solution(s). AP3

Business Value of the Microsoft Platform and Futures



The business world is changing at an accelerating rate: deregulation produces mergers and new competition; customer demands grow more sophisticated; economic pressure means doing more with less; markets shift suddenly. More than ever, businesses must adapt quickly to survive. This session will discuss how the Microsoft platform can help businesses and partners 1) Embrace and Manage Change, 2) Integrate Inside and Out, 3) Align IT with Business, and 4) Maximize the Value of IT. We will cover the overall value of the Microsoft platform, future investments in technology, and how Microsoft and its partners can help businesses realize their full potential. AP4

Building Smart Client Applications on the Microsoft Platform

Come hear Microsoft’s vision for the future of Smart Client application development. This talk will define Smart Client technologies and highlight the implications and opportunities for Smart Client application development. You’ll learn about the benefits of rich UI development, “click-once” deployment and update, offline support, and client device flexibility. We will demonstrate how a Smart Client can be built using Windows Forms and integrated seamlessly into Microsoft Office. The talk will highlight current capabilities in Visual Studio .NET as well as provide a preview of the enhancements for Smart Client development in Visual Studio 2005. AP5

Get “Connected” with Partner Opportunities in Business Intelligence

The “Connected Systems” GTM targets developers and IT decision makers with a message centered on Microsoft’s differentiation in “connectedness” (integrated development tool/platform, web services/XML, business intelligence (BI)). With an overall target opportunity of $8.5B and average enterprise account deal size between $150K and $400K, the BI scenario focuses on delivering customer solutions that provide the right information to the right people at the right time. During this session, you’ll learn about market trends, the competition, the right positioning, and best practices in partner engagement and coordination, plus tips on how to handle top objections from customers. In addition, we will explore how the SQL Server 2000 Reporting Services platform can help you deliver new comprehensive reporting functionality for your customers, bringing improved business insight to every employee while lowering the total cost of ownership. Finally, don’t miss the selfpaced SQL Server 2005 Reporting Services self-paced learning lab available throughout the duration of the conference.

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Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

AP6

Get “Connected” with Partner Opportunities in Application Replatforming

Targeted Roadmaps

The “Connected Systems” GTM targets developers and IT decision makers with a message centered on Microsoft’s differentiation in “connectedness” (integrated development tool/platform, web services/XML, business intelligence). In this session, we will discuss the Application Replatforming scenario, which focuses on the opportunity to migrate ERP customers from Oracle/Unix to SQL Server and Windows Server. By replatforming business applications under the scenario above, customers can achieve an ROI of up to 248% in just three years. In FY05, this opportunity alone will represent over $500M in potential partner and Microsoft revenues, while enterprise account replatforming deals average around $250K. During this session, you’ll learn about market trends, opportunity identification, the competition, positioning, tools/methodologies, and best practices in joint engagements, plus tips on how to handle top objections from customers. AP7

Get “Connected” with Partner Opportunities in .NET Integration

The “Connected Systems” GTM targets developers and IT decision makers with a message centered on Microsoft’s differentiation in “connectedness” (integrated development tool/platform, web services/XML, business intelligence). The Integration scenario focuses on enterprise developers building custom applications with Windows Server 2003, .NET, Office, and BizTalk that connect smart clients and devices with back-end services to automate business processing. This session will provide an overview of the Integration Scenario, themes, and metrics, while providing information on how to position the overall Microsoft Platform as the most comprehensive and productive development platform in the industry. This session will also provide an overview of the competitive J2EE application server market trends. AP8

Introduction to SQL Server 2005: Discovering New Heights in Data Management, Developer Productivity, and Business Intelligence



SQL Server 2005 will provide organizations with next-generation capabilities across three key areas — data management, developer productivity, and business intelligence — while enabling them to control costs. This brings unprecedented opportunities for partners to extend their value add to customers. Learn about new features and see what partners can and should do today to get ready for the biggest SQL Server launch yet. Be sure to also take advantage of the SQL Server 2005 self-paced learning labs available throughout the duration of the conference. For more information, visit: www.microsoft.com/sql/evaluation/yukon.asp AP9

Discovering Business Opportunities with Business Process and Integration Servers

BizTalk Server 2004 is the cornerstone of Microsoft’s integration platform, and this session is designed to expose you to the new features of this recently released product and uncover the associated business opportunities that are the result of this technology. You’ll also get an update on the status of Commerce Server and Host Integration Server, as well as insight into a variety of different solutions that have been crafted by partners. Additionally, you’ll understand what it takes to be a Business Process and Integration Server Partner and how you can take steps to become one.

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Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

AP10

Visual Studio Team System: Managing the software lifecycle with integrated tools – Part I

Targeted Roadmaps



In today’s business climate, companies are under increased pressure to save resources by better managing how applications are designed, developed, tested, and deployed. Microsoft and its partners offer advanced application lifecycle management tools and processes that will assist organizations in delivering their solutions on time and under budget. In this general session, you will get the first-ever glimpse of Microsoft’s new enterprise tools and see how Microsoft has combined its historic leadership in developer productivity with a focus on tight integration, to deliver new products that will forever change the way you write software. AP11

Visual Studio Team System: Managing the software lifecycle with integrated tools – Part II



In today’s business climate, companies are under increased pressure to save resources by better managing how applications are designed, developed, tested, and deployed. Microsoft and its partners offer advanced application lifecycle management tools and processes that will assist organizations in delivering their solutions on time and under budget. In this general session, you will get the first-ever glimpse of Microsoft’s new enterprise tools and see how Microsoft has combined its historic leadership in developer productivity with a focus on tight integration, to deliver new products that will forever change the way you write software. AP12

Emerging Technologies: Microsoft Speech Server and Microsoft MapPoint

Come hear how Microsoft Speech Server and Microsoft MapPoint Technology are enabling ISVs, SIs, and VARs to find new revenue and profit opportunities. Microsoft Speech Server 2004 (MSS) combines Web technologies, speech-processing services, and telephony capabilities into a single, integrated system allowing partners to extend their Web offerings to the world’s 2.2 billion phones. Microsoft MapPoint Web Service and Location Server makes it easy for partners to integrate core mapping features such as address geocoding, driving directions and real-time location in to new or existing applications using SOAP/XML and Web Services. In this session partners learn how to take full advantage of the market opportunity presented by speech and location based services.

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Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

Targeted Roadmaps

BL1

Understanding the Role of Management & Leadership

This session is designed for Presidents and VPs at all levels of the organization. We will discuss the role of management in a Partner organization and how successful characteristics of leadership can transform an organization. The workshop will cover the steps required to build a sales-focused culture and high-performance teams. Attendees will learn: * The Purpose of a Drive Statement that Propels Your Team to Success, * The Five Components of Building Positive Culture, * The Five Styles of Leadership and Management, and * A Formula to Coach, Mentor, and Develop your Team. The concepts and tools reviewed in this session have been implemented in Partner organizations throughout the world. Ken Thoreson is the “thought leader” in the area of sales management strategies. For over seven years, he has shared his success and experience in building successful sales organizations with proven programs, ideas, and thought-provoking concepts. Ken Thoreson brings more than 20 years of experience in sales leadership and management to clients. The sales management thought leader shares his proven abilities in developing and implementing creative sales management strategies through frequent editorial contributions and speaking engagements about effective sales leadership and sales management. Ken has hosted over 30 Microsoft Webinar events and over 20-day-long sales management Microsoft Partner Sales Management Workshops. He has spoken at the last four International Partner Conferences and at BBC and Stampede events. The Acumen Management Group, Ltd., provides expertise and programs to help change organizations and build predictable revenue. Ken has worked with a variety of clients, ranging from early stage, turnaround, and major corporations throughout North America. www.acumenmgmt.com BL2

Sharpen Your Competitive Edge with Microsoft Training

Are you looking for the tools to help you build skills for success? Want to be better prepared for customer engagements? Then you won’t want to miss this information-packed session! Discover the training offerings developed to meet the needs and learning styles of those with a leadership, sales, marketing, or technical focus. Hear a first-hand testimonial from a partner who has experienced Microsoft training. Don’t miss this opportunity to give your organization the edge in representing Microsoft technologies and business applications! BL3

Sharing Perspectives on Improving the Customer Experience



Partner Panel where Microsoft and Partners like Unisys, CGEY, and others will present their strategies and case studies for improving the Customer Experience and driving benefits. The different presentations will be applicable to all partner sizes and customer scenarios. After the presentation, there will be an open Q&A session with the panelists.

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Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

BL4

Gartner Viewpoint: Reading the Tea Leaves — Leveraging Trends for Future Success

Targeted Roadmaps



The marketplace for IT products, services, and solutions is changing rapidly on many fronts. Anticipating and staying on top of these changes is becoming increasingly challenging for many IT solution providers. Key areas of changing trends include: * Globalization, Virtualization, and Outsourcing, * The Emergence of Utility Computing, * Mobility and Wireless Proliferation, and * Business Process as a Driver of IT Solutions. In this presentation, you’ll hear first hand from Gartner Research Vice President Michael Haines about where the industry is heading, where the opportunities are, and what you need to do to leverage these trends for future success. You’ll leave this session with actionable advice to help you navigate these changes and identify successful business strategies. BL5

Successful Subcontracting Partnerships for MBS Partners

Today’s technology business environment places enormous demands on partner organizations, as the solutions they implement and support increase in number and complexity. Partners must not only have sales, marketing, consulting, and project management capabilities; they also need technical capabilities in database management, systems integration, and software development. Subcontracting has emerged as a viable alternative to keeping all of these technical skills in-house. This session will explore three key subcontracting strategies that partners can utilize to expand their organization’s capabilities. It will highlight five specific criteria for choosing the right subcontracting partners. Finally, the actual experiences of two MBS partners will be showcased to illustrate how subcontracting increased their software development capacity and improved their go-to-market product cycles. BL6

Measuring the Value of Partnering — Partner Metrics



Partnering metrics are the black box of partner value. Larraine Segil has opened up this area of partnering science to explain the magic of metrics! Her session lays out the major metrics groups — partnership development and partnership implementation, as well as the various stages in which metrics are created to add more value such as in planning, forming, operating, and reviewing (PFOR) partnerships. Since there are many different stakeholders with differing expectations who have interest in metrics, Segil will present metrics from the point of view of the five main groups of parties who can make or break the partnership. Using her experience gained in the past 21 years as presenter of the premier executive education program on Alliances at Caltech, the five books that she has authored on partnering, and her operating expertise as CEO of companies in aerospace, healthcare, and financial services, Segil will share concrete examples of success and failure factors. A commentator on CNN and CNBC on mergers and alliances, she has an international reputation as a keynote speaker (and went live at The Improv in Los Angeles as a standup comic in her spare time!). Participants will do interactive application of Segil’s insights in the session and will leave with real-life action items on how to increase the value of their partnerships with Microsoft and others.

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Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

BL7

Getting the Most out of the Microsoft Partner Program — Program Benefits

Targeted Roadmaps



The Microsoft Partner Program enhances value via delivery of resources to partners, assisting them in every phase of the business cycle and encompassing both presale and postsale environments. In this session, you will find out more about these benefits, including customer relationship-building resources, business development, communications, software, training, product support, and marketing. BL8

Getting the Most out of the Microsoft Partner Program — Picking the Right Competency for Your Business



The Microsoft Solutions Competencies framework defines how Microsoft aligns our partnering opportunities to our technology solutions and customer needs in the marketplace. In this session, partners will learn how to pick the right Competency for their business. By partners aligning with their Competencies, Microsoft can easily identify and engage with them, communicate to them in a more targeted way, match leads more accurately, and provide tighter alignment between their businesses and Microsoft. This Competency framework also enables customers to be able to more easily identify the right partner to solve their business need, since they can see what partners are proficient in the various Microsoft solutions. Moreover, partners will be able to quickly identify other partners in the program that specialize in complementary Competencies, so they can team together to bring more value to their customers. BL9

Leveraging the Value of Microsoft Services



As a partner, how do you engage with and tap into the expertise of Microsoft Services during sales, deployment, and ongoing support of your customer solutions? This session will open up your doors to access Microsoft technical enablement services across your business cycle. Learn how to take advantage of the comprehensive technical support benefits available to you through the Microsoft Partner Program. Learn about additional managed support offerings you can purchase, to increase the value of the Partner Program benefits through differentiated services for MBS partners, ISVs, and System Integrators. Learn how to access Microsoft Consulting best practices to drive sales and deployments of Microsoft solutions. Partner testimonials will be shared on how they have successfully used these enablement services in their business. BL10

Integral Leadership — The Ultimate Competitive Advantage

As the marketplace becomes more dynamic and complex, organizations are searching for ways to leverage technology solutions to become more innovative, adaptive, and responsive to change. One thing has become clear, in today’s economy, knowledge and intelligence have replaced materials and capital as the primary source of competitive advantage. In order to successfully adapt to our fluid, ever-evolving marketplace, Data Return has committed itself to becoming an “integral learning organization.” Mr. Vanderbeck will discuss the strategies being used to resolve sophisticated strategic issues and drive revenue and profitability. He will explain how to use integral thought to foster a culture that is capable of balancing strategic reflection and action. He will also speak to knowledge development, organizational alignment, systems thinking, value drivers, and individual contributor performance.

82


Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

Targeted Roadmaps

BL11

Customer Experience: The Next Challenge

In an IT business world of increasing commoditization and accelerated change, the Customer Experience is, to many of us, the next competitive battlefield, and one that can provide to the winners a scalable and sustainable difference. During the session, we expect to show innovation and leadership in the way to improve this core Competency of Microsoft and its Partners. After the session, the attendees will be able to: understand winning Customer Experience strategies; and understand the benefits of improving the Customer Experience; and articulate a possible Customer Experience strategy for their business, independent of their actual size or their target markets. BL12

Marketing Excellence — The Foundation for Driving Growth and Improving Customer Satisfaction



As the economy improves, Microsoft partners are faced with the opportunities and the challenge of growing their business and keeping existing customers satisfied. Marketing excellence is an essential foundation for driving growth and improving customer satisfaction. In this session, presented by Mahanbir Sawhney, of the leading faculty members from the world’s best business school in Marketing, you will learn the principles and best practices for achieving marketing excellence. You will learn the principles of customer-centric marketing, and how the customer value mindset differs from the product mindset. You will also learn how to gain insights into customer needs, how to identify marketing opportunities, how to design effective value propositions for customers, and how to deliver customized solutions to customers. The session will present examples and case studies of marketing excellence from a wide variety of technology companies. Attendees can expect to be inspired, and they can expect to leave with actionable insights for their business. BL13

Prospecting for the Major Sale

Fact: successful demand generation requires a variety of approaches, including prospecting for new business. Question: does your sales force prefer a root canal to prospecting? Let’s be honest. Would you agree that prospecting for new business, either with new prospects or existing customers, is arguably the least favorite part of a sales professional’s job? The approach most partners use to prospect leaves sales forces exhausted and de-motivated, rather than invigorated. How can you turn your organization’s prospecting efforts into profitable business? Find out how at this breakout session. It’s your chance to join your peers for a wake-up call on how to succeed in the ever-increasing battle to gain access to new selling opportunities and generate greater demand. You’ll hear Tom Snyder, Vice President of Business Development for Huthwaite, talk about the latest research that demonstrates why prospecting in the current economic climate demands new strategies. He’ll review specific steps your sales force can take to create buyer-focused messaging, build competitive differentiation, and initiate successful complex business relationships. Then have an opportunity to dialog with Tom concerning how to apply these breakthrough ideas to your own sales force and your own competitive market environment.

83


Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

Targeted Roadmaps

BL14

Gartner Viewpoint: Needed: New Sales and Partnering Models



The economy is rebounding, buyers and their behaviors are changing, and customer requirements are demanding different selling and partnering models than in the past. In response to these changes, industry-leading vendors, including Microsoft, are retooling their partner programs and channel engagement models. IT channel companies must sharpen their focus in order to achieve their objectives and capitalize on new opportunities within their target markets. For IT solution providers, the questions facing them include:· What areas should my company focus on and why?· How should my company react to changing vendor partner programs?· How can my company improve its partnering skills?· What is the best sales strategy and model to succeed in this environment? In this session, Gartner Research Vice President Michael Haines will share research and strategies to help you focus your expertise, and refine your own partnering and sales models to help you achieve success and build your business. BL15

Innovation and Opportunity Starts Here



Join the Emerging Business Team in a discussion around Microsoft’s business direction, future technology innovations, and partnering opportunities. We’ll discuss how startups and emerging ISVs are building applications targeting MBS and Longhorn market opportunities. We’ll also talk about trends in Venture Capital financings of early stage companies, i.e., where they are placing their bets. Finally, we’ll discuss what the business opportunities are for other partners. Top 5 things you’ll learn from this session: 1) Details on Microsoft partner programs for startups and ISVs. 2) Success stories through case studies of innovative companies we’re working with and their current customer wins. 3) Information on our co-marketing and promotional programs, like the Innovation Starts Here book and the ISV Show. 4) Venture Capital investment trends. 5) How Microsoft is working with innovative ISVs and SIs to partner with towards Longhorn and MBS. This session targets all partners and particularly SI and ISVs who want to learn more about where Microsoft is focusing its resources, how to partner with us, and how to address competitive challenges. BL16

Building Successful Sourcing Practice on the Microsoft Platform: Enterprise Partner Opportunity

Sourcing (outsourcing, offshoring) is a critical opportunity for Microsoft Enterprise Partners today. Companies are trying to cope with the challenge of getting more value from their existing IT investments and creating opportunities for growth and innovation. As they do so, they need to understand the key success factors in various sourcing scenarios — such as outsourcing and offshoring — and the way IT can be leveraged to maximize the value of sourcing. Discussions on the Microsoft Platform are framed in this sourcing context. ISV1

Enablement and Engagement for ISVs



Strategy, value proposition, and programs for ISVs building and deploying applications on the Microsoft platform.

84


Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

Targeted Roadmaps

ISV2

Business Solutions on the Microsoft Platform

Independent software vendors (ISVs) face a dilemma of generating revenue from new and existing customers, while driving new innovations needed to compete. This session will outline how the Microsoft platform provides ISVs with the best opportunity to execute on these core fundamentals and be successful developing and deploying business solutions. ISV3

Accelerate Your Business via Microsoft Partner Program Competency for ISVs

The new Microsoft Partner Program recognizes your expertise, rewards you for the impact you have in the marketplace, and delivers value to help your business succeed. This session will inform you on how to take advantage of the Partner Program as an ISV, explain the new benefits, and more! ISV4

Realizing ISV Business Revenue Opportunities for a Long-Term Partnership with Microsoft

Working with Microsoft as an ISV is easy. This session will help you realize the business revenue opportunities as a Microsoft ISV partner and how to develop a long-term partnership with Microsoft. ISV5

Channel Builder, Worldwide Partner-to-Partner Resource Tool for Connecting Microsoft Partners



Channel Builder is an initiative bringing worldwide Microsoft partners together to facilitate the creation of channel relationships. The partner-to-partner online resource tool will enable partners to find, select, evaluate, and work with one another on a worldwide basis. Don’t miss the opportunity to learn how to create new relationships and generate new opportunities with other Microsoft partners. ISV6

Market and Sell Your Applications with Microsoft

Come to this session to learn how you as an ISV partner can: - Utilize the Microsoft marketing and demand generation initiatives - Market your applications using Microsoft online resources - Expand your channel and reach to customers worldwide - Increase Solution Selling efficiency and reduce cost of sales to customers - Engage with Microsoft field resources

85


Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

Targeted Roadmaps

IW1

Office 2003: Realizing the Business Opportunity — Part I

Since the launch of Microsoft Office System last year, partners worldwide have realized the opportunity to develop solutions on Office’s increased capabilities. With new technologies and products increasing the scope of services needing to be developed, these opportunities will expand and continue. In this and Part II of Business Opportunity, we will provide details of the wide range of partner opportunities, provide examples of partners successful in developing solutions, and give context on how to become engaged with Microsoft in FY05. This session, Part I, will focus specifically on Microsoft strategies, including Connected Productivity — our key strategy in the Information Worker/Business Decision Maker space this year — and the partner opportunity that can be realized through these, in developing Microsoft Office Solutions, Windows Sharepoint Services, and accompanying IW Infrastructure Solutions. This is a key session for any partner interested in expanding the base of solutions offered to their customers. IW2

Enhancing Customer Value for Business Applications using Microsoft Office System and Information Bridge Framework

With over $20B being spent in various horizontals and industries, a growth rate 50% higher than IT services, and a requirement for custom development, integrating Line Of Business (LOB) systems data with the desktop is an exciting area for partners to engage in. Until now, two of the largest hurdles for these “smart client” solutions have been the cost of development and end-user acceptance. By leveraging Microsoft Office Word, Excel, Outlook®, and InfoPath®, partners can deliver solutions that come alive to end users while keeping development and deployment costs down. With support for the .NET platform, Information Bridge Framework, and XML, as well as tight integration with Visual Studio®, partners can easily create powerful solutions that live on their own or integrate with MS-CRM, SAP, Siebel, and legacy systems. Come see examples of what can be done to leverage Microsoft Office 2003 and to deliver powerful solutions to existing corporate desktops. IW3

Using Microsoft Office 2003 for Business Intelligence to Make Better Decisions, Faster!

Microsoft is making Business Intelligence (BI) easier and more accessible to organizations of all sizes, across all industries and market segments. BI Solutions built using the Microsoft Office System enable organizations of all sizes to achieve operating excellence and business agility by enabling decisions that drive business performance. Learn how Microsoft Office 2003 and Microsoft SQL Server 2000 data management and analysis systems can deliver a higher return on investment, and increase competitive advantage through faster, more informed decision making. This session will cover the partner opportunity around business intelligence and the Microsoft client offerings for BI, including the new BI Solution Accelerators — Business Scorecards and the Excel Add-In for SQL Server Analysis Services.

86


Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

IW4

Developing a Business Practice around Microsoft Office 2003 for Small and Mid-Sized Businesses

Targeted Roadmaps



Learn how others are building a business practice around Microsoft Office 2003, targeting small and mid-sized businesses. We will take an in-depth look at the new Microsoft Partner Program and its benefits for the Office System, how to execute on Go-to-Market campaigns, as well as new sales and technical readiness resources that are available to help you realize new revenue opportunities. IW5

Microsoft Desktop Deployment Initiative — Business Opportunities for Partners

Proving the business value and driving deployment of Windows® XP and Office 2003 are key business priorities for Microsoft in FY05, and major business opportunities for our partners. Through the FY05 Desktop Deployment initiative, Microsoft is highly committed to maximizing sales and service opportunities for our partners, helping partners build closer business relationships with corporate customers, and enabling partners to cost-efficiently deploy desktop software, so that your customers can realize the full potential (Business Value) of their investments in Windows XP and Office 2003. In this session, you will learn how to partner with Microsoft on this worldwide initiative and will receive a clear roadmap on how to get the necessary training and skills to make the most of this opportunity. You will also hear from a leading IDC consultant, who has recently conducted research to quantify the worldwide services opportunities for channel partners for Windows XP and Office 2003 deployments. IW6

Microsoft Portal Technologies — Solution Opportunity & Vision

Portals represent a $4.3B opportunity for partners in 2005 and is the #2 CEO IT-related decision/ priority (second only to security). This market is being driven by an overflow of information and is a challenge facing organizations large and small. In order to meet the growing information worker needs for today’s customers, the Microsoft Office System has expanded its focus from personal productivity to team productivity and enterprise productivity. Microsoft’s portal technologies are a cornerstone of this strategy — products include SharePoint Portal Server, Windows SharePoint Services, and Content Management Server. Microsoft Office System 2003 is built on top of the Windows Server System and leverages a superior developer environment (Visual Studio .NET). Microsoft is dedicated to providing powerful portal and collaborative tools that leverage the information worker’s desktop productivity tools. Microsoft’s portal technologies have been built with strategic LOB integration capabilities. Our partners provide the vertical and horizontal expertise to create award-winning solutions. For partners, this represents a tremendous solution building opportunity in a no-compromise, full affinity environment with best of breed portal technologies. To learn more about partnering opportunities, view a solution in action and hear about real-world success stories — be sure to attend this session.

87


Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

IW7

Building Solutions with the Microsoft Enterprise Project Management (EPM) as a Platform: Create Solutions that Drive Your Business Value around Quality Management, Product Development Lifecycle Management, and IT Governance

Targeted Roadmaps

Microsoft’s EPM platform is a robust set of business applications that also provides myriad opportunities for partners to create value-added, horizontally and vertically focused solutions to meet a variety of project-based business scenarios. Our GTM for FY05 focuses on three of these horizontal areas: Quality management initiatives such as Six Sigma; IT governance and the creation of program management offices; and Product Development Lifecycle. This session will introduce an EPM accelerator toolset designed for partners to facilitate implementation of EPM-based solutions, as well as highlight the new features of the solution accelerator for Six Sigma built on the EPM product stack. We will also discuss some of the consulting and implementation needs around deploying EPM at large global organizations, including business process design, customization, training, and change management. Come hear how and why Microsoft Project and Microsoft Project Server can help build your business. IW8

Office 2003: Realizing the Business Opportunity — Part II

Since the launch of Microsoft Office System last year, partners worldwide have realized the opportunity to develop solutions on Office’s increased capabilities, and with new technologies and products increasing the scope of services needing to be developed, these opportunities will expand and continue. In this and Part I of Business Opportunity, we will provide details of the wide range of partner opportunities, provide examples of partners successful in developing solutions, and give context on how to become engaged with Microsoft in FY05. This session, Part II, will focus on the programs (MSPP, MSPP Information Worker Competency, and other IW-Specific Programs) developed to support partners developing Microsoft Office System solutions and services — and how to take best advantage of these programs. It will also include Microsoft’s approach to structured task worker solutions from a competitive stance and how partners can develop supporting services in this area. IW9

New Business Opportunities with the Microsoft Office Real-Time Collaboration Platform

During this session, several Real-Time Collaboration (RTC) partners will demonstrate their solution offerings they have built using Microsoft Office Live Communications Server and Microsoft Office Live Meeting. This session will also include an update of the Office Live Meeting volume license framework and an update of the RTC technology roadmap for both the Live Communications Server and Live Meeting product offerings. IW10

Drive Your Revenue Opportunity with Microsoft Office as a System Builder

Offer your customers the consolidated Microsoft Solution. Pre-install Microsoft Windows XP Professional and Microsoft Office Small Business Edition 2003 on the PCs you sell and help your customers to increase productivity and communication! Learn more about the OEM Preinstallation Kit in a networked environment to help streamline the pre-installation process.

88


Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

Targeted Roadmaps

LS1

How Customers Define a Consultative Learning Partnership

Customers have been telling the training industry that they want a more consultative relationship with the channel for years. The difficulty is understanding exactly what this means. With the advent of tools such as e-learning and organizational assessment, the training channel is better equipped then ever to meet customer needs. For many partners, it will be a difficult business model shift to make to become a truly consultative learning partner for these customers. This panel discussion will provide a rare opportunity to have an interactive dialogue with four enterprise customers who are willing to tell you exactly what “Learning Solutions provider” means to them. This highly interactive session will give training partners a chance to ask specific questions around selling, marketing, designing, delivering, and evaluating the highly customized and project-based IT training needs of today. LS2

Building a Comprehensive Learning Solution for Security

Microsoft is making a number of commitments to improve security for customers, and education is central to these efforts, with a goal to train 500,000 business customers worldwide by the end of this year. In this session, you will see how the full portfolio of Official Microsoft Learning Products has been mobilized to provide a comprehensive and flexible training solution for customers. Using security as an example, you will see how individual and organizational assessments; instructor-led and online learning products; and self-paced training and reference books can be combined and blended to deliver critical knowledge and skills in the most effective and efficient way. LS3

Demystifying Microsoft Field Engagement — Motivating the Microsoft Field to Partner with the Learning Solutions Channel

We’ve all heard that engaging with the Microsoft (MS) field is where learning partners can increase revenue early in the IT lifecycle. We’ve also been told that entry into the MS field is hard and sometimes impossible to accomplish. What are we doing wrong? What motivates the field to engage? What are they measured on? What can the CPLS channel bring to them that is of value? This panel will answer these questions and more. The intent of this session is to help us, as a learning partner community, better serve the MS field and their customers by getting involved in the product lifecycle early. LS4

E-Learning: Enabling Flexible and Personalized Blended Training Solutions

There has been an evolution in the learning needs of IT customers as the market has matured. They are seeking out more flexible learning options that are able to grow along with their experience and skill level. Microsoft Learning is expanding its family of blended learning products to meet the various needs, experience levels, and learning styles of customers. This session will highlight the new Official Microsoft E-Learning products and discuss how partners can take advantage of them to deliver training options that are flexible, readily accessible, and personalized to meet each learner’s unique needs.

89


Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

LS5

Growing Your Business by Leveraging the Microsoft Business Solutions Training Opportunity

Targeted Roadmaps

Blaze a new trail with Microsoft Business Solutions (MBS). This session will cover the customer profiles and exciting growth opportunities available with the MBS products. This session is designed for both existing Microsoft Business Solutions and Learning Solutions partners to better understand the training offerings available around products such as Microsoft CRM, Microsoft Great Plains®, Microsoft Solomon, Microsoft Navision®, and Microsoft Axapta®. Understand the expertise and knowledge your organization will need to represent these products through the Learning Solutions program. We will also take a look at how MBS and Learning Solutions partners have already begun to build their businesses by offering MBS-specific training. Finally, we will highlight how MBS partners can partner with existing Learning Solutions organizations to enhance their mutual capabilities. LS6

Helping Customers Achieve Technical Readiness with Microsoft’s Skills Assessment for Organizations — Part I

Microsoft’s Skills Assessment for Organizations has launched! This is a significant and powerful tool that will change the way you sell training to your customers. From this first session in a series of two, you will walk away with a clear understanding of the Learning Partner and customer benefits. We will review the Microsoft Solution Selling framework and point you to where Organizational Assessment should be embedded, as well as walk through the engagement model for positioning the offering to your customer base. We will answer your questions and provide you with clear next steps to start providing organizational assessments to your customers. LS7

Helping Customers Achieve Technical Readiness with Microsoft’s Skills Assessment for Organizations — Part II

This session is Part II in a series focused on helping customers achieve technical readiness with Microsoft’s Skills Assessment for Organizations. This session will focus on the actual assessment engagement. We will walk through the customer process of an actual organizational assessment. This will include assessment definition, assessment validation, development and presentation of learning plans, tying results to Software Assurance benefits, and up-selling additional Microsoft Learning products/services. LS8

Improving Customer Connection by Leveraging Software Assurance

Enable your customers to realize the true potential of their Software Assurance (SA) benefits. SA benefits provide value beyond cost savings; they provide skills, support, and tools to increase efficiency and aid deployment. This session will explore how learning partners can position themselves as SA consultants and leverage their expertise to help customers recognize how the SA benefits enhance the value of their Microsoft licensing investment. Participants will learn tips and techniques for employing the SA opportunity to further enhance current relationships and drive new engagements by helping customers identify how best to use their learning benefits to accomplish their goals.

90


Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

LS9

Revitalizing Certification

Targeted Roadmaps

The opportunity to leverage certification as a business advantage is much greater than most Learning Solutions providers may realize. Using the new Microsoft Certified Desktop Support Technician to instantiate the demand for professional certification, this session will look at growth trends, and the business opportunities certification can create for sales, marketing, and training professionals in the learning business. LS10

Understanding and Reaching the Experienced Customer

The training industry has matured, and so has the learner. After years of training IT professionals, Developers, and Information Workers on the many Microsoft technologies that have been available, a new breed of student has emerged, with many new needs and demands. This session will discuss the learning style and approaches of this new learner. We will also be discussing new methods to sell, teach, and assess them. Customer examples and scenarios surrounding this emerging market will also be included. MBS1

Accelerate Your Business via Microsoft Partner Program Competency for Microsoft Business Solutions

The new Microsoft Partner Program (MSPP) recognizes your expertise, rewards you for the impact you have in the marketplace, and delivers value to help your business succeed. This session is aimed at providing Microsoft Business Solutions partners information regarding the new Microsoft Partner Program, the MBS Competency, and a new offering of reselling terms and conditions. Don’t miss the opportunity to take advantage of and prepare for enrollment in MSPP and the resellers’ terms and conditions. Partners interested in specific applications should also plan to attend the Microsoft Business Solutions Session on July 10th, which includes a session sharing the strategic direction for the upcoming year, followed by eight concurrently running product-specific general sessions for Microsoft Axapta, Microsoft Navision, Microsoft Great Plains, Microsoft Solomon, Analytics, Microsoft CRM, Microsoft Business Network, and Microsoft Retail Management System. MBS2

New MBS Partner Service Plans — Designed for All Levels of Partners

As part of the new Microsoft Partner Program, all MBS partners have the opportunity to sign up for a Microsoft Business Solutions services plan to provide you with technical support, ongoing education, and access to implementation methodologies and best practices. If you haven’t already chosen the best plan for your business needs, attend this session to learn about the options available, and how to select the right plan for your business. Hear from other partners who have already taken advantage of the new service plans to meet their service needs. For partners who aspire to achieve MBS Competency, learn about the On Ramp offering and how it can help you get closer to your goals. Partners interested in specific applications should also plan to attend the Microsoft Business Solutions Session on July 10th, which includes a session sharing the strategic direction for the upcoming year, followed by eight concurrently running product-specific general sessions for Microsoft Axapta, Microsoft Navision, Microsoft Great Plains, Microsoft Solomon, Analytics, Microsoft CRM, Microsoft Business Network, and Microsoft Retail Management System.

91


Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

Targeted Roadmaps

MBS3

Microsoft Business Solutions Strategy for ISVs



Learn more about how Microsoft is creating an exciting, industry-leading business opportunity for ISVs by attending this informative session. You’ll discover how the Microsoft Business Solutions (MBS) ISV strategy can connect with your current business strategy, by looking at vertical and industry opportunities and an MBS product overview. In addition, you’ll find out how technical enablement and sales and marketing engagement can act as catalysts to drive your business forward. The session will also provide information on the MBS ISV program integration with Microsoft and the new ISV Competency. The session will conclude with a Q&A. Partners interested in specific Microsoft Business Solutions applications should also plan to attend the Microsoft Business Solutions Session on July 10th. MBS4

Increase Marketing Value: Business Applications GTM



The “Business Applications” GTM targets business decision makers with a message centered on streamlining operations and improving efficiency by connecting employees, customers, and suppliers. The business applications scenarios focus on business applications partners delivering ERP or CRM applications to small, midmarket, or corporate account customers. This session will provide an overview of the Business Operations Management and Connected Customer Scenarios, themes and metrics, while providing information on how to position Microsoft Business Solutions. Partners interested in specific Microsoft Business Solutions applications should also plan to attend the Microsoft Business Solutions Session on July 10th. MBS5

Selling CRM Customers on the Value of Integrated Innovation



Learn the many ways Microsoft CRM increases your customers’ productivity by working with Excel, Word, and Outlook, as well as the recently announced Microsoft Office Information Bridge Framework for Microsoft CRM and Microsoft Office Solution Accelerator for Proposals for Microsoft CRM. This is your opportunity to hear today’s approach to Microsoft CRM and Information Worker solutions as well as the future visions. This session is sure to educate and equip you better to sell more and show the true value of Integrated Innovation. Partners interested in specific applications should also plan to attend the Microsoft Business Solutions Session on July 10th, which includes a session sharing the strategic direction for the upcoming year, followed by eight concurrently running product-specific general sessions for Microsoft Axapta, Microsoft Navision, Microsoft Great Plains, Microsoft Solomon, Analytics, Microsoft CRM, Microsoft Business Network, and Microsoft Retail Management System.

92


Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

Targeted Roadmaps

MBS6

Integrated Innovation: Selling “The ERP Solution Stack”



Learn how Microsoft partners have developed working demonstrations of how to fully harness the power of Microsoft Business Solutions ERP applications for customers by integrating them in a heterogeneous way with Microsoft products, such as BizTalk Server 2004, Office 2003, and InfoPath. This session will demonstrate the opportunity in the marketplace for both Microsoft Business Solutions and Microsoft partners to collaborate and jointly win more business by demonstrating Microsoft’s Integrated Innovation value proposition or by “selling the stack”. Partners interested in specific applications should also plan to attend the Microsoft Business Solutions Session on July 10th, which includes a session sharing the strategic direction for the upcoming year, followed by eight concurrently running product-specific general sessions for Microsoft Axapta, Microsoft Navision, Microsoft Great Plains, Microsoft Solomon, Analytics, Microsoft CRM, Microsoft Business Network, and Microsoft Retail Management System. MBS7

Building a Business Selling Microsoft Business Solutions ERP Applications



Targeted specifically for partners that are interested in learning more about becoming a Microsoft Business Solutions partner for Axapta, Great Plains, Navision, or Solomon. This session will discuss the global opportunity to improve efficiency and streamline business operations for small, midmarket or corporate account customers by providing integrated financial management, supply chain management, or analytics applications. Discover what it takes to build a business applications practice. Partners interested in specific applications should also plan to attend the Microsoft Business Solutions Session on July 10th, which includes a session sharing the strategic direction for the upcoming year, followed by eight concurrently running product-specific general sessions for Microsoft Axapta, Microsoft Navision, Microsoft Great Plains, Microsoft Solomon, Analytics, Microsoft CRM, Microsoft Business Network, and Microsoft Retail Management System. MBS8

Increase Partner Business Opportunities with Microsoft CRM



Targeted specifically for partners that are interested in learning more about becoming a Microsoft Business Solutions partner for Microsoft CRM. This session will discuss the opportunity for partners to build a practice around CRM solutions that deliver superior customer service, provide tailored offerings to fit specific customer needs, and build more profitable relationships with customers by automating the process of sharing and accessing customer information across an organization. If you’re an experienced Microsoft Exchange partner or understand the potential CRM systems can provide for your customers, don’t miss this session! Partners interested in specific applications should also plan to attend the Microsoft Business Solutions Session on July 10th, which includes a session sharing the strategic direction for the upcoming year, followed by eight concurrently running product-specific general sessions for Microsoft Axapta, Microsoft Navision, Microsoft Great Plains, Microsoft Solomon, Analytics, Microsoft CRM, Microsoft Business Network, and Microsoft Retail Management System.

93


Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

MBS9

Learn More about the Microsoft Business Solutions Retail Management System Partnership Opportunity

Targeted Roadmaps



Targeted specifically for partners interested in learning more about becoming a partner for Microsoft Business Solutions Retail Management System. Microsoft’s Retail Management System is a Point Of Sale application, built to automate the millions of small and medium-sized retail businesses adopting automation worldwide. You’ll learn about solution development, opportunity assessment, marketing and sales strategy, including lead distribution. Discover resources available to you to support your entry into the retail industry vertical, including: *Partner opportunities and benefits, *Specialized distribution resources available, *International business opportunity, *Industry education offering, and *Microsoft Partner Program registration. Attending this session will guide prospective partners in taking next steps towards adopting this retail business application and increasing their value proposition to customers while establishing a differentiation strategy within the B2B solution provider community. SE1

Increase Customer Satisfaction with Windows Server Security Technologies

Attend this session to find out how deploying Windows Server technologies will help address one of your customer’s biggest IT concerns — having a secure yet manageable IT infrastructure. By integrating Windows Server security directory, policy, networking, and service pack technologies into your products and services, you can deliver enhanced infrastructure and desktop security with lower costs, while increasing customer satisfaction and productivity. SE2

Business Advantages with ISA Server 2004

Drive revenue with ISA Server 2004! Come hear successful ISA Server partners and specialists share how to form and deliver customer-targeted solutions based on ISA Server. This session will cover the rubber-meets-the-road guidance from those with real-world experience and will not be an advertorial for third-party add-ons. SE3

Integrating Security to Accelerate Your Business



Effectively integrating security into your existing offerings can provide competitive advantage in new opportunities and expand existing customer relationships. Most businesses aren’t positioned to embrace a strategy to use security as a starting point of entry or as a niche practice. However, the increasing customer expectation for security as an element of successful design or implementation requires you to have a clear plan with appropriate tools and resources. During this session, you’ll learn about resources available from Microsoft and how they can help you address common customer expectations. We’ll present scenarios and case studies from businesses that have accelerated their revenue with security-integrated delivery and feedback from customers about their expectations and recognition of the value-add with this approach.

94


Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

SE4

Using Security Risk Management to Increase Customers’ Satisfaction

Targeted Roadmaps

Customers are letting you know the smooth, uninterrupted operation of their IT infrastructure is critical to their financial success; yet these highly connected infrastructures exist in an environment that is increasingly hostile. Today, most companies are unable to react to new security threats before that threat has exploited their infrastructure. Companies and businesses must find a better way to prepare and manage the security of their IT infrastructures and the business value they deliver. Learn how to use the processes and practices of Microsoft’s Security Risk Management Discipline (SRMD) to proactively identify and control business risks for both new and ongoing infrastructure projects. SRMD helps you identify critical components, the most significant threats, and the cost-efficient ways to protect those components from the threats, so your customer’s critical business data remains protected. SE5

Windows XP-SP2: What’s New?

We’re taking the wraps off Windows XP Service Pack 2 with Advanced Security Technologies! Attend this session and find out how installing Windows XP Service Pack 2 on new PCs will help provide a more dependable and productive computing experience for your customers. Plus, get the low-down on important enhanced and new security features such as the Windows Firewall, pop-up blocking, and safe attachment service, along with increased manageability and control for IT professionals. Join us and be among the first to provide Microsoft’s Advanced Security Technologies and innovations to your customers. SE6

Building an Identity and Access Management Practice

Identity and Access Management is a hot topic in Security and Infrastructure deployment. Companies seek solutions that enable new business opportunities, whereas IT organizations want to deploy these solutions to reduce IT management costs and improve security. Microsoft and its partners provide an end-to-end Identity and Access Management solution based on the Windows Server platform, Active Directory, and Microsoft Identity Integration Server. This presentation is focused on introducing the Microsoft Identity and Access Management solution, presenting the market opportunity, and helping service partners build an identity management service offering. SE7

Microsoft and Open-Source Alternatives: A Comparative Landscape

Come to this session and participate in a discussion of customer questions around security and how to have a fact-based discussion comparing Microsoft and competitive open-source offerings. The last two years of investment in security and security improvement processes have had a measurable positive impact for customers. While Microsoft is more committed than ever to continue security improvement, this session will be focused on understanding the tangible improvements to date and how the security strategy is making Microsoft the best security partner for customers.

95


Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

SE8

Anatomy of a Network Hack: How to Get Your Network Hacked in 10 Easy Steps

Targeted Roadmaps

Do you think all hackers use the same techniques to break into your network? Do you think they all guess your passwords? Do you think that an unpatched vulnerability is the only way to compromise your domain controllers? In this session, learn about the 10 (actually 14) things that very successful hackers will do to compromise your network. Learn how hackers use these techniques, and how to prevent them. The techniques may surprise you, but your network health will improve greatly once you understand them. SE9

Security Business and Technology Unit Update



At our partners request, Mike Nash, Microsoft Corporate VP of the SBTU, will update partners on Microsoft’s security vision and learnings since Microsoft Worldwide Partner Conference 2003. SM1

Is That a “NO” (New Opportunity)? Handling Objections

This session will teach participants how to identify, categorize, and successfully address any type of objection raised in the sales cycle. Just because a prospect doesn’t say yes, doesn’t mean they say no. Objections are merely the things that are in the way of getting the prospect to say yes. They are a source of feedback and let you know where there is still fear, uncertainty, or doubt. They present you with the opportunity to remove any roadblocks to getting the business. There is a tendency to want to “get it over with” when having to answer a tough question or respond to a competitive trap. It is important that objections are approached with confidence and patience. The way that you respond will dictate the way that the prospect behaves. If you are calm and assured, they will have more confidence in your response. If you begin to talk incessantly, they will smell fear and bombard you with more objections. Don’t let the objection control you — you should control the objection. SM2

The ABCs of Competitive Positioning

This session will teach participants ways to make competitive positioning statements stronger, through reference to sources other than your own personal opinion or limited personal knowledge; ensure that competitive advantages are clearly communicated in the sales cycle; and call the prospect to a specific action to verify your competitive claims. The session answers the following questions: How do you communicate your competitive advantages without jeopardizing your credibility? How do you ensure that competitive positioning is effective, not offensive? How do you make your competitive advantages simple to understand and explained, relative to their importance to the prospect? What is a prospect supposed to do with competitive information? Is your advantage something that can be highlighted in a product demonstration? Should you ask other customers about this difference? Do they need to write it down? Make a note? Ask a question? And, based upon their call to action, have you communicated your advantage simply and clearly enough for them to internalize and articulate its value?

96


Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

Targeted Roadmaps

SM3

Using Relationship Marketing to Build Sales

The keys to winning, keeping, and growing customers in today’s competitive marketplace can often be the relationships you have with the people at the companies who buy your products or services. Marketing can be a very cost-effective way to help build and maintain those critical relationships. Whether you call it “relationship marketing,” “nurture marketing,” or “database marketing”, it is a strategy for growing your business that has time and again proven its strengths and cost-effectiveness. It can be used to court prospects until they are ready for personal sales attention; building awareness and preference for your company’s products and services. It can be used to keep in touch with hot leads between sales calls, keeping your company, products, and services top of mind. It can be used to proactively maintain and nurture relationships with valuable existing customers; a powerful and simple tool for building loyalty and enhancing customer retention. (This is particularly important as, according to a U.S. Government study, nearly 70 percent of business-to-business customer defections are due to nothing more than a general feeling of indifference by the customer.) In this session, Mac McIntosh, an industry expert on the subject of marketing for leads, teaches you how to put relationship marketing to work, building your business. SM4

Lead Generation Tactics: a Recipe for Success

No marketing tactics are more important than those designed to generate qualified sales leads for your salespeople. That is exactly what this session is about. By attending this session, you’ll receive a quick overview of marketing tactics proven effective in generating responses from key prospects, and ways to find the opportunities your salespeople can turn into new business, more sales, and higher profits for your company. Mac McIntosh, an industry expert on the subject of marketing for leads, shares his “recipe for success,” which he developed while working with Microsoft and its partners over the past seven years. For example, you will learn: * Which marketing communications tactics work best for helping prospects move along in their buying process, from awareness to inquiry to consideration to order, * 18 proven and powerful lead generation techniques that can be applied to all the marketing you do—from your direct mail letters to your trade show exhibits, and * Specific recommendations for making your online marketing more effective at finding and delivering qualified leads for sales. SM5

Marketing with Microsoft: Running Effective Go-to-Market Campaigns



Learn how to leverage Microsoft’s marketing efforts by running successful go-to-market campaigns. In this session, you will learn essential tips and tricks, and partner best practices on successful campaign execution. From understanding market priorities to growing qualified leads in your sales funnel, this course identifies the practical steps to running an end-to-end marketing campaign.

97


Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

SM6

The Decision Process: What, Who, When and How (Presentation sponsored by the IAMCP)

Targeted Roadmaps

You can’t sell to someone who can’t decide. Understanding and influencing the decision process and gaining access to key decision makers and influencers is one of the greatest determinants of business development effectiveness — and is often one of the least well executed skill sets. The need to produce real and sustained business value is requiring greater dialogue with the owners of the business needs at the same time the drive to commoditize complex solutions is restricting access to those same people. Here are some thoughts on gaining mutual clarity (and influence) on how a decision will be made and getting to speak to key stakeholders directly. SM7

Demand Generation: Part I — Taking New Ideas to Current Customers

The conventional wisdom says it’s easier to sell to current clients than to new prospects. Seems reasonable. Clients say they want key suppliers and partners to “bring new, innovative ideas.” And we certainly want to do that. Yet the take-up rate for “new ideas” is far less than the supposed potential. At worst, customers see us pushing what we want to sell rather than concentrating on their best interests. Here are some concrete ideas on how to surface new opportunities in a way that increases likelihood of both success and continued good relationships. SM8

Demand Generation: Part II — Prospecting

When we get skilled in filling the top of the pipeline, we take control of our own destiny. Yet prospecting is rife with ineffectiveness and frustration. We won’t change the world in one short session. We will offer some specifics that can begin to change the tone, direction, and success of generating new business. SM9

Closing Sales Using ROI

Come to this session and learn how the Solution Sales process can be improved with objective ROI analysis. You will learn when to introduce these tools into the sales process, how to use a ROI to close a sale, where to go for help, and why it is working for your peers. This session will be presented in conjunction with Nucleus Research, an expert at measuring ROI of technology investments. SM10

Create Demand with Microsoft Partner Marketing



Learn Microsoft’s future strategy around delivering more services to help you effectively market, sell, and drive demand for your solution and service. You will learn about Microsoft’s Go-To-Market initiatives, how to deploy these Go-To-Markets, our partner marketing strategy, the increased services around co-marketing, and the tools and benefits that will be provided to increase your success rate in driving business.

98


Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

Targeted Roadmaps

SM11

Microsoft CRM Partner Best Practices



Join us for a presentation from key partners, plus hear from a panel of Microsoft CRM partners, who will discuss topics including organizational leadership and execution of a successful CRM practice, business models, what to look for in key CRM resources, as well as KPIs. SM12

The New Solution Selling



Keith Eades, author of the recently released (McGraw-Hill) book The New Solution Selling, will host an open discussion of current sales issues. Solution Selling® is the sales engine underlying the Microsoft Solution Selling (MSS) method. Come prepared with your questions and join us for this engaging forum, in which you will have an opportunity to “ask the expert” and share real selling experiences with other partner sellers. SM13

How to Succeed at Selling Software Assurance…and Profit from Managing It



Learn about the market opportunities from analyst Laura DiDio, of the Yankee Group and about the business case for making money with Annuity Licensing. This session will give you all the tools, tips, and tricks to help you identify the right licensing opportunity for your customers and make money while you do it! Hear from a real live partner, BYTES, about how they have turned Software Assurance into a new money-making business model. This is a session that every partner who touches volume licensing should not miss! SM14

The Midmarket Opportunity is Huge!



Every company is looking at the midmarket as the place to grow revenues and market share. Microsoft’s partners have the lion’s share of the available opportunity — all we need to do is seize it together! By aligning our strategy, priorities, resources, and execution, we can continue to grow our mutual businesses in the midmarket customer segment. In this session, members of the Microsoft midmarket and partner teams will lead a discussion around our significant joint opportunity, the joint sales model, pipeline management, a drilldown on the priorities in the midmarket segment, including go-to-market focus, partner account management roles, leveraging the benefits of MSPP, and best practices we’ve learned from you. SM15

Microsoft Small Business Strategy and What’s in It for You?



Small business represents a multi-billion dollar market for Microsoft and you, our partners. Come to this session to gain insight into Microsoft’s investment and strategy in the small business space and in the partners that serve small businesses. You’ll be equipped with valuable market and customer insights, such as customer segmentation and top customer needs today and in the future. You will also hear about Microsoft’s plan to enable our small business partners to succeed in this high-potential market.

99


Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

Targeted Roadmaps

SM16

How to Market and Sell More Effectively to Small Businesses



Do you ever wonder how to improve your marketing and selling efforts to small businesses? If so, this is the session for you. We’ll provide tools for you, whether your goal is to plug into the MS marketing engine more effectively or enhance your own marketing efforts. We’ll showcase the MS Small Biz product stack and roadmap, the Microsoft Go-to-Markets and, more importantly, provide you with tools that will enable you to segment, target, message, and sell to small business customers more effectively. SM17

Emphasizing the Microsoft Value in Competitive Situations



Learn about the partner resources available to emphasize the business and technical value of Microsoft products in competitive situations. Specific resources will include the process for partners to escalate competitive situations to Microsoft corporation, online resources, and partner training. SM18

HOT Devices and HOT Opportunities with Windows Mobile in the Enterprise

Advances in wireless and mobile device technologies, including the integration between PDAs, mobile phones, and mission critical applications, are enabling customers to do more with less. To be successful, Enterprise customers need to rely on qualified partners to design, implement, and manage mobile solutions. Join members of the Microsoft Mobile and Embedded Devices Division to learn about the latest cutting-edge devices, the solutions that customers are most likely to adopt, and what mobile solution components are required to ensure your success. SM19

Selling with Microsoft in the Enterprise



With the strong support of our enterprise partners, Microsoft has seen significant Microsoft-based solution penetration in the enterprise customer segment over the past five years. Microsoft has seen a double-digit growth in the server business, with a 25% increase in Windows Server year over year, and double-digit growth for SQL Server and Exchange Server. By aligning resources, strategy, priorities, and execution, we can continue to grow our mutual businesses in the enterprise customer segment. In this session, members of Microsoft Enterprise and Partner Group (EPG) will lead a discussion on how we will go to market in this segment with our partners. Topics will include Microsoft’s enterprise sales roles, drilldown on the priorities in the enterprise segment, including goto-market priorities, and partners’ role and engagement in opportunities and best practices.

100


Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

Targeted Roadmaps

SM20

Selling at the Executive Level

This session includes an overview of several innovative studies conducted with CXO-level executives that describes their relationships with professional salespeople and explores: 1) When and why senior executives get involved in the decision making process for major purchases, 2) The most effective ways for salespeople to access senior executives in the client organization, 3) How salespeople establish trust and credibility with client executives, 4) What salespeople have to demonstrate in business meetings with executives to be perceived as business consultants and trusted advisors, and 5) How professional salespeople earn return access to senior executives. This session provides useful, practical advice for sales professionals that sell (or should be selling) at executive levels in client organizations, and it describes what executives revealed about their roles in the decision making process for major purchases. It is partially based on several studies conducted on CXO-level executives from major companies in the United States over the past eight years. The session also provides a series of shortcuts to help salespeople leverage their learning about clients from three perspectives; namely, the client’s industry, the client’s company, and the client executive. Session Benefits: The session focuses on the specific actions that salespeople should take to be able to: 1) Select the relevant executive to call on for specific sales opportunities, 2) Develop the best approach for the initial call on that executive, 3) Determine how to become perceived as a trusted advisor to the executive, thereby securing return access, and 4) Describe and communicate value to the executive on an on-going basis, using the client’s metrics. VM1

Leveraging Microsoft to Differentiate Your Solution in Healthcare and Life Sciences



How can you leverage Microsoft to differentiate your solution in Healthcare and Life Sciences? Attend this session to find out! We’ll start out by providing some background material on Market Size, Current Trends & Issues, Business Models, IT Spend, and Industry Standards. Then we will focus the conversation on how you can leverage Microsoft in the definition and execution of your development, marketing, sales, and services strategy for this vertical industry. Included in the presentation will be real-world examples of how standard Microsoft products like Office, SharePoint, BizTalk, SQL Server, Windows, and Microsoft Business Solutions have been used to provide innovative solutions in this space. We will also provide you with pointers to additional resources so that you can follow through after the session. VM2

Doing Business with the new Public Sector Vertical



1) Get an understanding of the new Worldwide Public Sector (WWPS) Vertical organization, 2) Obtain an overview of the WW Public Sector Partner focus and priorities for FY05 and beyond, 3) Understand the WWPS SI & ISV strategies. After the session, the attendees will be able to: Understand the PS organization and how to successfully engage and understand some winning WWPS Customer Experience strategies.

101


Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

Targeted Roadmaps

VM3

Manufacturing Vertical Industry Opportunities



The ERP market is crowded with vendors, products, and solution providers. Competition is tough. Customers are more demanding for solutions for their specific requirements. The most effective means to differentiate yourself from the crowd is to provide a combination of Product, Services, and Expertise that focuses on a particular vertical industry. This session will provide guidelines, ideas, market statistics, and other information to help you rise above the crowd with vertical industry focus. VM4

Growing Your Business in Public Sector with Microsoft Business Solutions



Microsoft Business Solutions (MBS) is a great fit for public sector clients. This session will review the MBS industry offerings, ISV strategy, and Public Sector product requirements. Additionally, we will review specific Public Sector Industry training for partners and resources available to you, to take advantage of this fast-growing market. VM5

Smarter Retailing Initiative / Smarter Hospitality Solutions



Session will show Microsoft’s vision for the Retail & Hospitality industry, using innovated technology to dramatically change the consumer’s shopping and hospitality experience. The session will include demos of this vision and detailed examples of how our partners are driving the innovation into our Retail & Hospitality customers. VM6

Building Velocity by Selling MBS Applications to Project-Driven Industries



The ERP market presents you with a compelling opportunity to grow your revenue, but you must differentiate! The most effective means to differentiate yourself from the crowd is to provide a combination of Product, Services, and Expertise that focuses on a particular vertical industry. This session will provide a market overview of project-driven industries, such as Professional Services, Microsoft Business Solutions products, integration with the Microsoft stack, including Microsoft Office Project, recent marketing and sales tools, and other information, to help you rise above the crowd with vertical industry focus. VM7

Partner Opportunities for Small and Medium Business Retail Solutions



The small and medium business (SMB) retail industry represents a lucrative market opportunity for partners — PC shipments are expected to double within the next decade, and with PC-based POS hardware becoming an affordable standard, millions of businesses are looking for simple solutions that provide front-to-back office value, yet are easy to use and can be customized to meet specific vertical needs. In this session, you’ll see how you can succeed in the SMB retail space, either by bringing retailers the Microsoft retail “stack” of solutions — including Microsoft Business Solutions Retail Management System, Microsoft Office, Microsoft Windows Small Business Server 2003, and Microsoft Business Solutions Great Plains — or by partnering with certified Microsoft Retail Management System partners and ISVs. You’ll learn about solution development, opportunity assessment, marketing, and sales strategy; hear from partners who have significantly increased revenues by offering these solutions and extended their reach with customizations and vertical applications; and see how retail customers have embraced these technologies to take their business to the next level. The SMB market is waiting for a leading vendor — don’t miss the opportunity!

102


Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

Targeted Roadmaps

VM8

Let’s Get Vertical with Distribution!



Learn how Microsoft Business Solutions targets Distribution within the Manufacturing industry to empower business performance improvement for our customers. You will learn about opportunities around distribution solution, how complementary solutions (ADC, DP, WMS, EDI) can be used as levers to drive the entire ERP implementation, and how partnerships can add value, credibility, and effectiveness to your sales efforts. You will hear about new product announcements, new marketing tools and how to leverage them, and how to get involved. You will hear about how MBS and partners are working together through the recently launched Consumer Goods Partner Advisory Board to better solve our customers’ business problems. VM9

Financial Services Industry Strategy and Partnering Opportunities



This session will communicate Microsoft’s vision for the Financial Services Industry, which includes the Banking, Insurance, and Capital Markets verticals. You will learn about our top initiatives in each vertical, how we are aligning resources, and how you can leverage our investments. VM10

Microsoft Manufacturing Industry Strategy and Partnering Opportunities



This session provides an overview of Microsoft’s Manufacturing Solution Strategy for FY05. This session will include a review of the key Manufacturing Line of Business partner Opportunities initiatives in the Manufacturing Sector and key segments such as Automotive, Oil and Gas, High Tech, CPG, Chemical, and Aerospace. VM11

Microsoft Worldwide Industry Strategy



Microsoft is increasingly devoting a global focus on establishing industry-based strategies and sales channels. Because customers want a clear understanding of how technology addresses their specific line-of-business issues, Microsoft — together with its partners — is aligning products and offerings along vertical value propositions that more immediately meet the challenge of accelerating technology adoption. This session provides a keynote context for the entire Vertical Track, highlighting effective ways of leveraging industry-based value propositions for Microsoft technology and partner applications.

103


Microsoft Worldwide Partner Conference 2004

Session Abstracts

ID

Session/Event

VM12

Accelerate Your Business opportunities in the Not-for-Profit Sector with Microsoft Business Solutions

Targeted Roadmaps



Did you know that there are more than 925,000 Not-for-Profit (NFP) entities in the United States alone, and nearly 2 million of these entities worldwide? These entities are made up primarily of Membership Organizations and Social Service Organizations. Did you know that Microsoft Business Solutions provides a complete NFP financial suite? Did you know that MBS has a number of ISV partners who provide integrated NFP operational applications, such as Donor Management, Fund Raising, Event Management, and Membership Management? AND, did you know that MBS already has thousands of customers in this segment? Find out more about this market opportunity and the solutions we have to offer today! In this NFP session, we’ll introduce you to the market, explain the customer needs and the typical sales cycle, tell you about the solutions we offer, and provide you with access to sales and marketing tools and programs that will jump-start your efforts in this space. Not-for-Profit organizations are one of the largest, yet least complex, business opportunities available to you. Don’t miss your chance to become part of this in 2004! R1

U.S. East Region — Sales Integration with Your Microsoft Field Counterparts

Come hear an update from the Regional Vice Presidents that are responsible for the East U.S. sales forces. Hear their strategic and tactical plans for the coming Fiscal Year, how the field sales force is organized, and how we engage with partners. There will a large portion of time dedicated to Q&A, as well as time to meet many of the Microsoft people who are working directly with partners from this region. R2

U.S. Central Region — Sales Integration with Your Microsoft Field Counterparts

Come hear an update from the Regional Vice Presidents that are responsible for the Central U.S. sales forces. Hear their strategic and tactical plans for the coming Fiscal Year, how the field sales force is organized, and how we engage with partners. There will a large portion of time dedicated to Q&A, as well as time to meet many of the Microsoft people who are working directly with partners from this region. R3

U.S. West Region — Sales Integration with Your Microsoft Field Counterparts

Come hear an update from the Regional Vice Presidents that are responsible for the West U.S. sales forces. Hear their strategic and tactical plans for the coming Fiscal Year, how the field sales force is organized, and how we engage with partners. There will a large portion of time dedicated to Q&A, as well as time to meet many of the Microsoft people who are working directly with partners from this region.

104


Hands-On Labs

Hands-On Labs


Microsoft Worldwide Partner Conference 2004

Hands-On Labs Hands-On Lab Descriptions Looking for an up close and personal experience with today’s most important technologies? Attend Hands-On Labs to explore the latest software in the context of real business scenarios. This hands-on training, facilitated by Microsoft experts, can help increase your understanding of the business value and technical features of Microsoft technologies. New! Reserve your seat for the Hands-On Labs. Although not required, we highly recommended you pre-register for these sessions to ensure a seat in your desired time slot. Go to www.wwpccontent.com and register for labs offered that same day. Please note: Reserved seats will be released when individuals who registered for the lab are not present at the start of the session.

ID

Session/Event

Targeted Roadmaps

HOL 401

Introducing Microsoft Virtual Server 2005



This Hands-On Lab is intended for Implementers and Developers. Microsoft® Virtual Server 2005 is Microsoft’s virtual machine (VM) solution for Microsoft Windows Server™ 2003, developed to address key customer scenarios — NT4 application migration, departmental and branch office server consolidation, and software development and test automation. The key technological features of server virtualization — isolation, encapsulation, and extensibility — make possible the primary benefits of compatibility, manageability, and flexibility. Upon completing this lab, partners will understand how to use and explain the basic and advanced features of Microsoft’s VM solution. HOL 402

Exploring Microsoft Windows Services for UNIX 3.5



This Hands-On Lab is intended for Implementers. Microsoft Windows® Services for UNIX 3.5 provides a full range of cross-platform services for blending Windows and UNIX-based environments. With Windows Services for UNIX 3.5, IT professionals can transfer UNIX-based tools and utilities they are already familiar with to the Windows platform and extend the value of their UNIX applications. Upon completing the lab, partners will understand how to explain the platform interoperability and application portability component benefits that Windows Services for UNIX 3.5 provides. HOL 403

Administering Microsoft Windows Update Services



This Hands-On Lab is intended for Technical Decision Makers and Implementers. Microsoft Windows Update Services provides a comprehensive solution for managing updates for Windows-based operating systems and applications within your network. Windows Update Services allows organizations to have administrative control to approve and deploy updates to their client computers, reducing the cost and risk associated with update management while providing the flexibility to address a broad range of update management scenarios. Upon completing the lab, partners will understand how to describe the improved functionality of Windows Update Services and various configuration options.

105


Microsoft Worldwide Partner Conference 2004

Hands-On Labs

ID

Session/Event

HOL 404

Collaborating with SharePoint Portal Server 2003

Targeted Roadmaps

This Hands-On Lab is intended for Implementers and Technical Decision Makers. Using the collaboration features of SharePoint® Portal Server 2003, users in an organization can easily create, manage, and build their own collaborative websites and make them available throughout the organization. Attendees to this course will work through a tour of the most commonly used workgroup tools, including Office 2003 integration, document libraries, threaded discussion groups — and many more. Upon completing the course, partners will be familiar with capabilities of SharePoint Portal Server 2003 as a collaboration tool for information workers, and understand the revenue opportunities arising from these technologies. HOL 405

Protect Your Network with Microsoft Internet Security and Acceleration Server 2004



This Hands-On Lab is intended for Implementers. Microsoft Internet Security and Acceleration (ISA) Server 2004 is the advanced application layer firewall, VPN, and web cache solution that enables customers to easily maximize existing IT investments by improving network security and performance. Upon completing the lab, partners will understand what is new in ISA Server 2004 and how to configure ISA Server 2004 so that it can be used to protect web servers and Exchange servers on the network. HOL 406

Microsoft Communication and Collaboration Solutions



This Hands-On Lab is intended for Sales Consultants, Business Decision Makers, and Implementers. Microsoft Communication and Collaboration Solutions focus on improving employee productivity, which is considered to be today’s greatest challenge among organizations of all sizes. Partners will be introduced to the contents of the Communication and Collaboration Solutions Go-To-Market (GTM) partner guide, related project guide(s), and key sales, marketing, and technical tools essential to help build profitable practices based on the various GTM strategies. HOL 407

Microsoft Connected Customer Solutions



This Hands-On Lab is intended for Sales Consultants, Business Decision Makers, and Implementers. The Microsoft Connected Customer initiative is focused on providing small and mid-market businesses with better tools for creating and maintaining connections to customers. Partners will be introduced to the contents of the Connected Customer Go-To-Market (GTM) partner guide and related project guide(s) and key sales, marketing, and technical tools essential to help build profitable practices based on the various GTM strategies. HOL 408

Increased Operational Efficiency Solutions



This Hands-On Lab is intended for Sales Consultants, Business Decision Makers, and Implementers. IT departments are searching for ways to streamline operations, cut costs, and get a better return on technology investments. Partners will be introduced to the contents of the Increasing Operational Efficiency Go-To-Market (GTM) partner guide and related project guide(s) and key sales, marketing, and technical tools essential to help build profitable practices based on the various GTM strategies.

106


Microsoft Worldwide Partner Conference 2004

Hands-On Labs

ID

Session/Event

HOL 409

Migrating from Microsoft Exchange Server 5.5/Microsoft Windows NT 4 Server to Microsoft Exchange Server 2003/ Microsoft Windows Server 2003

Targeted Roadmaps



This Hands-On Lab is intended for Implementers. Partners have a huge opportunity to help customers move from Microsoft Exchange Server 5.5 and Microsoft Windows NT® 4 Server to Microsoft Exchange Server 2003 and Microsoft Windows Server 2003. This lab will walk partners through the migration process in a multi-server environment. Upon completion of this lab, partners will understand how to use Exchange Server Deployment Tools to perform a migration of users, mailboxes, public folders, and connectors from an Exchange Server 5.5 environment to a new Exchange Server 2003 system. HOL 410

Understanding Business Intelligence Solutions with Microsoft Office Visio 2003



This Hands-On Lab is intended for Developers and Implementers. Microsoft Office Visio® 2003 can automate data visualization by synchronizing directly with data sources to provide up-to-date diagrams. This session will show key concepts on how to transform static Visio diagrams into dynamic representations of data stored in Microsoft SQL Server™ that can be used to analyze and improve business process performance. Upon completing this lab, partners will have learned about Visio development best practices and experienced a high-level walkthrough of code needed to build and deploy a sample solution. HOL 411

Managing Different Environments with Microsoft Systems Management Server 2003

This lecture-based lab is intended for Business and Technical Decision Makers and Implementers who need to examine how to manage different network and operating system environments by using Microsoft Systems Management Server (SMS) 2003. This session will include instructor-led practical demonstrations of SMS 2003 functionality and an introduction to related self-paced Hands-On Labs. HOL 412

Using Microsoft Office Enterprise Project Management in Your Services Business



This Hands-On Lab is intended for Technical and Business Decision Makers. The Microsoft Office Enterprise Project Management (EPM) Solution is ideal for organizations that need strong coordination and standardization between projects and project managers, centralized resource management, or higher-level reporting about projects and resources. This session can help provide partners an understanding of the value of implementing the Microsoft Office EPM Solution for their company and customers. Upon completing the lab, partners will understand how to put their resource breakdown structure into Microsoft Office Project, track and report key metrics about their projects, and use new tools to plan and implement the EPM Solution.

107


Microsoft Worldwide Partner Conference 2004

Hands-On Labs

ID

Session/Event

HOL 413

Integrating Microsoft Windows Small Business Server 2003 with Microsoft Windows XP and Microsoft Office Small Business Edition 2003

Targeted Roadmaps



This Hands-On Lab is intended for Business Decision Makers. This course emphasizes the business value of integrating Microsoft Windows Small Business Server 2003 and Microsoft Office Small Business Edition 2003. After completing this lab, partners will understand how to add value to customer sites with key integration points including Word, Excel, Microsoft Windows SharePoint Services, Microsoft Outlook® 2003, and Business Contact Manager. HOL 414

New and Valuable Benefits of Microsoft Windows Small Business Server 2003



This Hands-On Lab is intended for Technical and Business Decision Makers. With Microsoft Windows Small Business Server 2003, partners can deliver the simplest affordable network solution for small business customers. The lab emphasizes the business value of Windows Small Business Server 2003. Upon completion of the lab, partners will understand how to add value to customer sites with new features in Windows Small Business Server 2003, including Microsoft Windows SharePoint Services and Remote Web Workplace. HOL 415

Accelerate Your Clients’ Microsoft Windows XP and Microsoft Office 2003 Deployments through Microsoft Solution Accelerator for Business Desktop Deployment



This Hands-On Lab is intended for Business Decision Makers and Implementers. Microsoft Solution Accelerator for Business Desktop Deployment can help partners quickly deploy Microsoft Windows XP Professional and Microsoft Office Professional 2003. This lab will provide an overview of the business desktop deployment features available for the enterprise for Windows XP (with Service Pack 2) and the Office System 2003. Specifically, the lab will focus on application compatibility for migration to Windows XP SP2 and unattended and remote installations (using Windows Preinstallation Environment) of Windows XP. HOL 416

Microsoft Windows XP Service Pack 2 with Advanced Security Technologies for OEM System Builders



This Hands-On Lab is intended for Business Decision Makers in the OEM and System Builder businesses. Microsoft Windows XP Service Pack 2 (SP2) with Advanced Security Technologies provides many improvements to the security of Windows XP. This Hands-On Lab focuses on the preinstallation, configuration, support, and business value of Windows XP SP2 for OEM System Builders. Upon completing the lab, partners will understand how to build upon their existing familiarity with the OEM Preinstallation Kit to preinstall Windows XP SP2, configure PCs for their customers, and provide support of the new Advanced Security Technologies.

108


Microsoft Worldwide Partner Conference 2004

Hands-On Labs

ID

Session/Event

HOL 417

Managing Your Technology Infrastructure with Active Directory

Targeted Roadmaps



This Hands-On Lab is intended for Implementers and Technical Decision Makers. A central component of the Microsoft Windows platform, Active Directory® directory service provides the means to manage the identities and relationships that make up network environments. This Hands-On Lab focuses on the main features of Active Directory and Group Policy in Microsoft Windows Server 2003 and how they can be applied to reduce the overall administrative costs of managing your technology infrastructure. Upon completing the lab, partners will understand the benefits of Active Directory and Group Policy and how they can be used to help manage network security, deploy software, and prevent changes to desktop computers. HOL 418

Speech-Enabling Web Applications and Services Using Microsoft Speech Server



This Hands-On Lab is intended for Value Added Resellers and Implementers. This lab will introduce Microsoft Speech Server and the tools now available to extend existing Web and Interactive Voice Response telephony applications with speech recognition and text-to-speech technologies. Using the development tools (Microsoft Speech Application Software Development Kit) that are included with Speech Server, we walk through seven primary tasks to create speech applications for access by telephone and mobile devices. Each task includes an overview, benefits gained through the use of Speech Server, a step-by-step description, and screenshots of how to complete the task. Upon completing the lab, partners will understand how they can extend the value of their existing web solutions using speech and the basics of how to use the development tools included with Speech Server to build these solutions. HOL 419

Planning Your Migration from Microsoft Windows NT Server 4.0 to Microsoft Windows Server 2003



This Hands-On Lab is intended for Implementers and Technical Decision Makers. Upgrading domains from Microsoft Windows NT Server 4.0 to Microsoft Windows Server 2003 Active Directory directory service enables organizations to improve the security and scalability of their network infrastructure while reducing administrative overhead. This lab focuses on the planning processes and implications involved in selecting and designing a strategy to migrate from a Windows NT Server 4.0 directory services infrastructure to a Microsoft Windows 2000 or Windows Server 2003 Active Directory infrastructure. Upon completing the course, partners will be able to explain how to develop a migration strategy for domains and how to minimize the impact of a migration on network operations. Partners will understand how to describe the steps involved in planning a migration strategy and explain the business value to new and existing customers.

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Microsoft Worldwide Partner Conference 2004

Hands-On Labs

ID

Session/Event

HOL 420

Getting to Know the Microsoft Business Solutions – Axapta 3.0 MorphX Development Environment

Targeted Roadmaps



This Hands-On Lab is intended for Value Added Resellers and Implementers. Microsoft Business Solutions – Axapta® Tools tailor almost every aspect of the solution with simple and easy-to-use tools. In this Hands-On Lab, partners will receive a brief introduction to the Microsoft Business Solutions – Axapta Release 3.0 MorphX Development environment and have an opportunity to complete an exercise, resulting in a small application. Some of the concepts that will be covered include: Tables, Forms, Labels, Reports, Menus, and Menu Items. A basic exercise using Microsoft Business Solutions – Axapta’s development language X++ will also be included. Upon completing this lab, partners will have gained familiarity of the development tools available with Microsoft Business Solutions – Axapta. HOL 421

Financial Analytics — Helping Customers Understand Their Financial Health



This Hands-On Lab is intended for Sales and Marketing Consultants. Financial Analytics help customers understand their financial health. This session focuses on two critical financial analytic functions — financial reporting and budgeting — and how they work together to allow customers to gain control over financial operations. Partners will be given the opportunity to build financial reports, enter budgetary information, and create a report book using Microsoft Business Solutions for Analytics – FRx®, Forecaster, and FRx Report Manager. Upon completing the lab, partners will have an understanding of how FRx and Forecaster solve reporting and budgeting challenges through integration and ease of use. HOL 422

New Opportunities with Microsoft Business Solutions Retail Management System



This Hands-On Lab is intended for Sales and Marketing Consultants and Business Decision Makers. Microsoft Business Solutions Retail Management System (RMS) helps retailers control customer tracking and inventory management, and it integrates with leading financial applications and comprehensive reporting tools. This Hands-On Lab is for reseller partners and ISVs who are interested in learning more about Microsoft RMS for small and mid-size retail businesses. See how the customizable solution automates POS processes, streamlines inventory and vendor management, and helps retailers market to customers effectively. This session will also have a sneak peek of the upcoming release, with breakthrough usability and simplified setup. Partners will walk away with a better understanding of how to take advantage of this market opportunity.

110


Microsoft Worldwide Partner Conference 2004

Hands-On Labs

ID

Session/Event

HOL 423

Valuable Opportunities with Microsoft Business Solutions CRM Version 1.2

Targeted Roadmaps



This Hands-On Lab is intended for Sales and Marketing Consultants and Business Decision Makers. Microsoft Business Solutions Customer Relationship Management 1.2 helps organizations develop profitable customer relationships through lead and opportunity management, incident management, a searchable knowledgebase, and customizable reporting tools. In this lab, partners will learn how to shorten sales cycles and improve customer loyalty by automating day-to-day tasks for sales, customer service, field service, call center, and marketing professionals. HOL 424

Exploring Microsoft Business Solutions – Navision



This Hands-On Lab is intended for Sales and Marketing Consultants and Business Decision Makers. Microsoft Business Solutions – Navision® is a strong sales order processing and sales management solution for small and medium-sized organizations. This lab will introduce the benefits of Microsoft Business Solutions – Navision. At the conclusion of this session, partners will have gained hands-on experience of the value delivered by Microsoft Business Solutions – Navision, including processing sales orders and analyzing financial information using tools within the solution. HOL 425

Discovering Microsoft Business Solutions – Great Plains 8.0



This Hands-On Lab is intended for Sales and Marketing Consultants and Business Decision Makers in ISV and reseller organizations who are interested in Microsoft Business Solutions – Great Plains® 8.0. The lab exercises will highlight key points of integrations with Microsoft software for improved collaboration, and extended reach of information and processes to customers, partners, and suppliers. See how Microsoft Business Solutions – Great Plains can help streamline and simplify business processes to more effectively manage product lifecycles, fulfillment, and delivery. At the conclusion of the lab, partners will be able to articulate the value of the robust solution that Microsoft Business Solutions – Great Plains has to offer. HOL 426

Fueling the Next Wave of Collaboration — An Overview of Microsoft Office Live Meeting



This Hands-On Lab is intended for Sales and Marketing Consultants and Technical and Business Decision Makers. Microsoft Office Live Meeting enables you to collaborate online with employees, clients, and customers in real time with groups of two or more than 2,000 — with just a phone and a computer with an Internet connection. The focus of this lab will be on the features and capabilities of Live Meeting, and the related business value to small and medium-sized business and enterprise customers. Upon completing this lab, partners will have seen how to get started, how to integrate Live Meeting with existing solutions, and how to highlight the value to customers.

111


Microsoft Worldwide Partner Conference 2004

Hands-On Labs

ID

Session/Event

HOL 427

Deploying, Implementing, and Managing Microsoft Office Live Communications Server 2003

Targeted Roadmaps



This Hands-On Lab is intended for Implementers and Technical Decision Makers. Microsoft Office Live Communications Server 2003 enables better, faster decisions by connecting people, information, and processes in real time. This lab focuses on how to successfully deploy, implement, and manage Live Communications Server 2003, and explain the related business value to enterprise customers. Upon completing this session, partners will have worked through the standard methods and tools available to deploy and manage Live Communications Server 2003. The lab will also discuss how Live Communications Server interacts with Microsoft Exchange Server, Active Directory, Microsoft SQL Server, and the Microsoft Office System. HOL 428

Implementing Microsoft IT Solutions for Medium-Sized Businesses



This Hands-On Lab is intended for Business and Technical Decision Makers who are interested in how integrating Microsoft technologies together can provide solutions that will address customer pain points in the Medium business arena. This Hands-On Lab will give partners a chance to walk through a real-world scenario and see firsthand how integrated Microsoft technologies can help provide solutions to business problems. Upon completing this session, partners will have learned practical techniques and applied them to solve a real business need. HOL 429

Implementing Server Security



This Hands-On Lab is intended for Implementers. The ability to successfully repel an external or internal threat hinges on a tight infrastructure. In this lab, partners will perform hands-on exercises that cover key concepts necessary to increase security for Microsoft Windows Server computers. Upon completing the lab, partners will have gained experience configuring Active Directory for security. Partners will also understand the steps involved in implementing server security using security templates. HOL 430

Implementing Client Security for Microsoft Windows 2000 and Microsoft Windows XP



This Hands-On Lab is intended for Implementers. Set up a digital defense that will help you enhance the security of a primary gateway to your company: its desktops. In this lab, partners will perform hands-on exercises that cover key technologies for managing the configuration of client security. Upon completion of this lab, partners will have experience implementing client security using software restriction policies. Partners will also understand how to protect client computers using an Internet Connection Firewall and protect data using the Encrypting File System.

112


Microsoft Worldwide Partner Conference 2004

Hands-On Labs

ID

Session/Event

Targeted Roadmaps

HOL 431

Implementing Application Security



This Hands-On Lab is intended for Implementers. Security is one of the most important features to consider when planning, building, and deploying applications. In this lab, partners will perform hands-on exercises that introduce key security concepts for Microsoft® Windows Server System™ applications. Upon completion of this lab, partners will be familiar with how to implement security on Microsoft Internet Information Servers (version 5.0 and 6.0). Additionally, partners will gain experience implementing security for Microsoft Exchange Server 2003 and Microsoft Outlook Web Access. HOL 432

Windows XP Service Pack 2 Security Technologies

This lecture-based lab is intended for Implementers and Developers. Microsoft Windows XP Service Pack 2 with Advanced Security Technologies provides many improvements to the security of Windows XP. In this lab, partners will see how networking security is enhanced through Windows Firewall, RPC restrictions, and DCOM improvements; how application memory is protected by the “no execute (NX)” feature; how browsing is made safer through new Internet Explorer components; and how e-mail security is increased through Outlook Express enhancements. HOL 433

Deploying and Managing Microsoft Windows XP Service Pack 2

This lecture-based lab is intended for Implementers and Technical Decision Makers. In Microsoft Windows XP Service Pack 2 (SP2), Microsoft is introducing a set of security technologies that will help to improve the ability of Windows XP–based computers to withstand malicious attacks from viruses and worms. In this lab, partners will see how to plan and implement a successful Windows XP SP2 deployment. Find out how to prepare for deployment and learn best practices for testing mission-critical applications under SP2. Partners will see how SP2 may be deployed through Microsoft Systems Management Server 2003 and how to slipstream SP2 into new Windows XP installations. Partners will also learn how Group Policy can provide centralized and simplified management of SP2 components such as Windows Firewall and Automatic Updates. HOL 434

Using Microsoft Distributed File System and Microsoft File Server Migration Toolkit on Microsoft Windows Server 2003 to Simplify Consolidation of File Servers

This Hands-On Lab is intended for Implementers. Using Microsoft Distributed File System (DFS) and the Microsoft File Server Migration Toolkit (FSMT), you can migrate and consolidate file servers without having to update any documents or line of business applications that directly referenced files on the old servers. In this lab, partners will learn the benefits of deploying DFS. Lab exercises will focus on such techniques as: grouping shared folders located on different servers to present them to end users as a single logical share replicating shared folders for multi-site publication; and enabling Microsoft Windows Server 2003 SiteCosting to transparently direct end users to the closest replica. You will also learn how to use FSMT and DFS to migrate and consolidate your servers.

113


Microsoft Worldwide Partner Conference 2004

Hands-On Labs

ID

Session/Event

HOL 435

Achieving More with Microsoft Business Solutions – Solomon 6.0

Targeted Roadmaps



This Hands-On Lab is intended for Business and Technical Decision Makers who are interested in the new Microsoft Business Solutions – Solomon 6.0 user interface and rich functionality. This lab will focus on solutions for project-driven organizations, including the integration to Microsoft Office Project 2003. The lab exercises will provide partners with industry-specific demonstration scripts highlighting real business challenges and issues faced by various roles within an organization. Upon completing this lab, partners will understand how to identify business challenges, present a customized demonstration, and strategize on the deployment opportunity available with Microsoft Business Solutions – Solomon 6.0. HOL 436

Overview of Microsoft Windows XP Service Pack 2 Security Technologies



This Hands-On Lab is intended for Business and Technical Decision Makers and Implementers who are interested in the new security features included in Microsoft Windows XP Service Pack 2. This includes security enhancements in Microsoft Internet Explorer, Microsoft Outlook Express, and the new Windows Firewall. HOL 437

Deploying and Managing Microsoft Windows XP Service Pack 2



This Hands-On lab is intended for Business and Technical Decision Makers and Implementers who want to examine how to deploy Microsoft Windows XP Service Pack 2 (SP2) by using Microsoft Software Update Services (SUS), and Microsoft Systems Management Server 2003. The lab also covers how to use domain-based Group Policy to manage the configuration of SP2 features such as Windows Firewall and Automatic Updates.

114


Microsoft Worldwide Partner Conference 2004

Hands-On Labs New! Learning Lab Not able to attend a specific Hands-On Lab session? Throughout the conference, a Learning Lab will be available where you can complete the labs in a self-paced environment (no instructor). This Learning Lab will include all Worldwide Partner Conference Hands-On Labs in addition to these five unique titles.

ID

Session/Event

HOL 450

Introduction to Microsoft SQL Server 2005 (Code Name “Yukon”)

Targeted Roadmaps



This self-paced lab is intended for Implementers and Developers and is available each day from 9:00am to 6:00pm in the Learning Lab. Come and preview Microsoft SQL Server 2005. This lab will allow partners to discover new SQL Server features and revolutionary enhancements to existing ones. Partners can choose from 12 lab modules, with one dedicated to each of the following features: Reporting Services, Data Transformation Services, Workbench, XML Capabilities, ADO.NET, Service Broker, T-SQL Enhancements, CLR, Server Management Objects (SMO) and Web Services, Analysis Services, Data Mining, and Query Tuning. HOL 451

Managing UNIX and Linux Systems Using Microsoft Systems Management Server 2003

This self-paced lab is intended for Implementers and Technical Decision Makers and is available each day from 9:00am to 6:00pm in the Learning Lab. The lab will allow partners to learn how integration and interoperability work with Vintela Management eXtensions (VMX) that enable administrators to manage UNIX and Linux systems through the Microsoft Systems Management Server (SMS) 2003 console. Vintela also offers Vintela Authentication Services (VAS), which complements Microsoft Windows Services for UNIX 3.5 by reducing the cost and complexity associated with managing user identities across mixed operating system environments. Upon completing the lab, partners will have a greater understanding of how to manage mixed environments effectively with one solution to reduce cost for customers operating mixed platforms. HOL 452

Manage Enterprise Mobile and Wireless Computing Devices with Microsoft Systems Management Server 2003



This self-paced lab is intended for Implementers and Technical Decision Makers and is available each day from 9:00am to 6:00pm in the Learning Lab. The lab will allow partners to learn how to manage enterprise’s mobile and wireless computing devices — including laptop computers, PDAs, interactive pagers, and smart phones — with XcelleNet Afaria and Afaria Manager for Microsoft Systems Management Server (SMS) 2003. Upon completing this course, partners will have a greater understanding of how to manage mixed mobile devices using SMS 2003 with one solution to help reduce costs for customers who want to manage devices.

115


Microsoft Worldwide Partner Conference 2004

Hands-On Labs

ID

Session/Event

Targeted Roadmaps

HOL 453

Patch Management of Your Exchange Environment



This self-paced lab is intended for Implementers and Technical Decision Makers and is available each day from 9:00am to 6:00pm in the Learning Lab. This lab describes how partners can effectively do patch management, enabling customers to maintain a secure and reliable platform to run their businesses. Partners will learn how to patch Microsoft Exchange Server 2003 using Microsoft Systems Management Server (SMS) 2003 to improve the patch management experience. Topics will cover 24 critical patching processes and work windows for patching periods. Demonstrations will cover Microsoft Baseline Security Analyzer (MBSA) and SMS 2003 in a virtual environment. Example exercises will have partners deploy a patch and review reports based on the four-step patching process. Upon completing this lab, partners will have a greater understanding of the steps involved in patching and the business value it represents for new and existing customers. HOL 454

Building Custom Microsoft Operations Manager Reports Using Microsoft SQL Server 2000 Reporting Services



This self-paced lab is intended for Implementers and is available each day from 9:00am to 6:00pm in the Learning Lab. This lab highlights how partners can use Microsoft SQL Server 2000 Reporting Services and the Microsoft Operations Manager (MOM) 2005 Software Development Kit (SDK2) views to develop the MOM reports contained in the Service Monitoring Solution Accelerator. In the lab, partners will learn how to build a report for measuring “Mean Time to Detection” from a MOM database source using the SQL views, which can help customers determine their latency in alerts from different computer groups. Upon completing this course, partners will have a greater understanding of how to build and modify a report template for SQL Server 2000 Reporting Services for various outputs.

116


Expo Marketplace

Expo Marketplace

Microsoft Worldwide Partner Conference 2004


Microsoft Worldwide Partner Conference 2004

Expo Marketplace Floorplan

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117


Microsoft Worldwide Partner Conference 2004

Expo Marketplace Come and see over 200 booths in the Expo Marketplace in Hall D! Explore the products and services of other Microsoft partners and sponsors, as well as up to 80 Microsoft product booths where you can see the latest in Microsoft technology. Plan to experience the Expo Marketplace during the following hours: July 11, 12:00pm – 5:00pm, July 12, 12:00 – 4:00pm & 6:00pm – 8:00pm, July 13, 12:00pm – 4:00pm Names in bold are Microsoft Worldwide Partner Conference Sponsors ● Microsoft Business Solutions Gold Partner ▲ Microsoft Gold Partner

Sponsors and Exhibitors Listed Alphabetically Company/Group Name ●

542

CompTIA

928

Compulink Systems Pvt. Ltd.

642

Advanced Solutions International Inc.

100

Computer Associates

201

Alacris

905

Concur Technologies

528

Altec

710

Connor Software International

144

AltiGen Communications, Inc.

540

AnalySoft Development, Ltd. arcplan

Autodesk, Inc. AutoProf

Corporate Renaissance Group

240

518

Covast

608

543

Creditron, Inc.

628

325 1017

308 1019

ctc Computer Training Centres

124

Data Return

708

DATABASICS, Inc.

141

DCS, Inc.

630

416

Dirigo, Inc.

526

Avnet Hall-Mark

918

eBRIDGE Software, Inc.

129

BatchMaster Software, Inc.

116

Edisoft, Inc.

112

Bedrock Managed Services and Consulting

711

Eicon Networks

728

Binary Stream Software

517

Brooktrout Technology

1024

Avaya

Britemoon

Booth #

Adesso Systems

Ascentn Corporation

Company/Group Name

Accountable Software

Ascentis Software

Booth #

513 1018

Business Objects

616

c360 Solutions, Inc.

104

Cantrall & Associates

625

Captaris, Inc.

609

Castelle

917

CGI

601

Citrine Technologies, Inc.

128

Citrix Systems, Inc.

900

Clarity Systems Limited

907

Columbus IT Partner USA, Inc.

427

118

Electrovaya

226

Element K

217

emFAST, Inc. / Centre Reach

118

eOne Integrated Business Solutions

811

ESRI

810

Experlogix, Inc.

341

Fenestrae

541

Fieldpoint Service Applications, Inc.

428

Find Accounting Software

225

FranklinCovey Sales Performance Group

724

Fujitsu

617

Fujitsu Software Corporation

931

Genesys Telecommunications Laboratories, Inc.

211


Microsoft Worldwide Partner Conference 2004

Expo Marketplace

Sponsors and Exhibitors Listed Alphabetically Company/Group Name

Booth #

GOexchange

524

Group 1 Software

910

H2 Technologies

829

HANSEN – People. Government. Solutions.

501

Horizons International, Inc.

343

HP

401

I.B.I.S.

516

Infommersion, Inc. Infragistics

Infusion Development

Company/Group Name

Booth #

Microsoft Advanced Infrastructure - Management Partners

2D

Microsoft Advanced Infrastructure - Management Solutions

2A

Microsoft Advanced Infrastructure - Storage

1D

Microsoft Business Scorecards Accelerator

14C

Microsoft Business Solutions - Analytics FRx and Forecaster

19C

729 725

Microsoft Business Solutions - Axapta

1031

Microsoft Business Solutions - CRM Microsoft Business Solutions - Great Plains

16AD 15ABCD 18BC

InstallShield Software Corporation

924

Interactive Intelligence, Inc./Vonexus

309

Intermec

408

Itemfield, Inc.

929 915

Microsoft Business Solutions Microsoft Business Network

17BC

iWay Software JAAS Systems

127

Microsoft Business Solutions - Navision

16BC

jLAN Technologies, Inc.

548

19A

Kinitos, Inc.

817

Microsoft Business Solutions Professional Services and Not-for-Profit

Kit Software, Ltd.

231

Microsoft Business Solutions - Retail Management System

KnowNow, Inc.

618

Microsoft Business Solutions - Services

20BCD

1000

Microsoft Business Solutions - Solomon

18AD

KVS, Inc.

▲● ▲

Lanham Associates

429

Lasata Software

228

Microsoft Business Solutions Manufacturing and Distribution

19B

Microsoft Business Solutions - US ISV Team

20A

Microsoft Business Solutions Competency

4AB

Microsoft Content Management Server

14A

1025

Level Platforms, Inc.

903

Logotec Engineering

913

M4 Systems, Ltd.

349

Maximum Data Solutions

449

MaxQ Technologies

345

Microsoft E Business-Biz Talk and Content Management Server / BPI

Meridio

640

Microsoft Embedded, DSS

Merit Solutions, Inc.

125

Microsoft Enterprise Project Management

1C

Microsoft Advanced Infrastructure - Hosting

2C

17AD

Microsoft Business Solutions - Total Solutions Financing

LeftHand Networks

Microsoft Advanced Infrastructure - Exchange

19D

2B 9C 13B

Microsoft Event Services for Partners

9A

Microsoft Excel Add-In for SQL Server Analysis Services

13A

119


Microsoft Worldwide Partner Conference 2004

Expo Marketplace

Sponsors and Exhibitors Listed Alphabetically Company/Group Name Microsoft Hardware Commercial

Booth #

Microsoft Information Bridge Framework

13C

Microsoft Information Worker Competency

1A

Microsoft Infrastructure and Deployment

Company/Group Name

7C

NetIQ Network Engines

12B

Booth # 717 1016

Neverfail

719

Nimax

130

Nodus Technologies, Inc

329

Nolan Computers

229

Microsoft ISA 2004 - ISA/Security

5ABCD

Olympic Systems, Inc.

331

Microsoft ISV Team

3ABCD

Opalis Software, Inc.

529

Open Systems, Inc.

901

Optika (now a division of Stellent Inc.)

442

9D

Paramount Technologies, Inc.

340

10ABCD

PathGuide Technologies, Inc.

110

Piracle

409

Polar Bear Corporate Education Solutions

940

POSitive Technology

508

Microsoft Learning Solutions Microsoft Licensing / Software Asset Management Solutions Microsoft MapPoint Microsoft Media Center Editions (MCE)

4D 6CD

Microsoft Office Live and RTC GTM

12C

Microsoft OneNote 2003 / InfoPath 2003

14D

Microsoft Partner Co-Marketing and Sales Tools Microsoft Partner Program Engagement

9B

▲●

12A

Microsoft SharePoint Products and Technologies

14B

Microsoft Small Business Solutions

12D

Microsoft Software Advisor Open License Value

6AB

Microsoft Speech Partner Program Microsoft SQL Server Microsoft Virtual Server Microsoft Windows Mobile

629

Procuro, Inc.

709

Professional Advantage

328

Protocom Development Systems

831

Qnetix

209

QualityLogic, Inc.

443 1030

Radio Beacon

818

RADVISION

824

Red Maple Press, Inc

441

RepeatSeat

942

11ABCD

Replicon Incorporated

916

1B

RockySoft Corporation

126

RSA Security

919

Sales Performance International

108

7B

8AB 4C

Microsoft Windows XP Tablet PC

7A

MSDN Subscriptions

7D

120

ProClarity Corporation

QUALIGRAM

13D

Microsoft Windows Small Business Server 2003 and Partners

NaviCom A/S

641

Microsoft Personal and Team Productivity

Microsoft Solution Accelerator for Sarbanes-Oxley

525

SalesPad, LLC.

140

SAM Systems

808

Sandler*Kahne Software, Inc.

330

ScanSoft, Inc.

925


Microsoft Worldwide Partner Conference 2004

Expo Marketplace

Sponsors and Exhibitors Listed Alphabetically Company/Group Name

Booth #

Scribe Software

509

Company/Group Name Tick Tock Software, Inc.

Booth # 624

Selective Software, Inc.

241

Transcender

941

Shavlik Technologies

825

Trend Micro, Inc.

801

Siemens Enterprise Networks

701

Trinity Computer Services, Ltd.

Sierra Computer Solutions

324

Tzunami, Inc.

Silver Bullet Technologies

444

Unitime Systems, Inc.

425

Singlefin

448

Universal Data, Inc.

440

Skelta Workflow

1029

Software4You Planungssysteme GmbH

909

Solver, Inc.

317

SourceCode - K2.net

841

STORServer, Inc.

1013

Surebridge, Inc.

612

Symantec Corporation

819

Syntergy, Inc.

930

TECTURA Corporation

424

Temtec

224

Tenrox

413

The Versatile Company

631

ThinPrint

417

Thomson Prometric

908

▲●

512 1040

Venali

842

VERITAS Software Corporation

816

Vineyardsoft Corporation

114

Vintela, Inc.

106

vSync

102

V-Technologies, LLC.

430

Watermark

809

Wellspring Software

531

WennSoft

519

Wizard Technologies

142

Xplore Technologies Corporation

730

Yosemite Technologies

911

ZANTAZ, Inc.

828

121


Microsoft Worldwide Partner Conference 2004

Expo Marketplace Names in bold are Microsoft Worldwide Partner Conference Sponsors â—? Microsoft Business Solutions Gold Partner â–˛ Microsoft Gold Partner

Sponsors and Exhibitors Listed by Booth Number Company/Group Name

Company/Group Name

Booth #

1A

Microsoft Media Center Editions (MCE)

10ABCD

Microsoft SQL Server

1B

Microsoft Speech Partner Program

11ABCD

Microsoft Advanced Infrastructure - Exchange

1C

Microsoft Personal and Team Productivity

12A

Microsoft Advanced Infrastructure - Storage

1D

Microsoft Infrastructure and Deployment

12B

Microsoft Advanced Infrastructure - Management Solutions

2A

Microsoft Office Live and RTC GTM

12C

Microsoft Small Business Solutions

12D

Microsoft E Business-Biz Talk and Content Management Server / BPI2B

2B

Microsoft Excel Add-In for SQL Server Analysis Services

13A

Microsoft Advanced Infrastructure - Hosting

2C

Microsoft Enterprise Project Management

13B

Microsoft Advanced Infrastructure - Management Partners

2D

Microsoft Information Bridge Framework

13C

Microsoft Solution Accelerator for Sarbanes-Oxley

13D

Microsoft Information Worker Competency

Microsoft ISV Team Microsoft Business Solutions Competency

Booth #

3ABCD 4AB 4C

Microsoft Content Management Server

14A

Microsoft Windows Small Business Server 2003 and Partners

4D

Microsoft SharePoint Products and Technologies

14B

Microsoft Learning Solutions

Microsoft Business Scorecards Accelerator

14C

Microsoft OneNote 2003 / InfoPath 2003

14D

Microsoft ISA 2004 - ISA/Security

5ABCD

Microsoft Software Advisor Open License Value

6AB

Microsoft Licensing / Software Asset Management Solutions

6CD

Microsoft Business Solutions - CRM

15ABCD

Microsoft Windows XP Tablet PC

7A

Microsoft Business Solutions - Axapta

16AD

Microsoft Virtual Server

7B

Microsoft Business Solutions - Navision

16BC

Microsoft Business Solutions - Retail Management System

17AD

Microsoft Business Solutions - Microsoft Business Network

17BC

Microsoft Hardware Commercial

7C

MSDN Subscriptions

7D

Microsoft Windows Mobile

8AB

Microsoft Event Services for Partners

9A

Microsoft Partner Co-Marketing and Sales Tools

9B

Microsoft Business Solutions - Solomon

18AD

Microsoft Embedded, DSS

9C 9D

Microsoft Business Solutions - Great Plains

18BC

Microsoft MapPoint

122


Microsoft Worldwide Partner Conference 2004

Expo Marketplace

Sponsors and Exhibitors Listed by Booth Number Company/Group Name

Booth #

Microsoft Business Solutions - Professional Services and Notfor-Profit

19A

Microsoft Business Solutions - Total Solutions Financing

19B

Microsoft Business Solutions - Analytics FRx and Forecaster

19C

Microsoft Business Solutions - Manufacturing and Distribution

19D

Company/Group Name

Microsoft Business Solutions - US ISV Team

20A

Microsoft Business Solutions - Services

20BCD

Advanced Solutions International Inc.

100

vSync

102

c360 Solutions, Inc.

104

Vintela, Inc.

106

▲●

Sales Performance International

108

PathGuide Technologies, Inc.

110

Edisoft, Inc.

112

Vineyardsoft Corporation

114

BatchMaster Software, Inc.

116

emFAST, Inc. / Centre Reach

118

ctc Computer Training Centres

124 ▲●

Merit Solutions, Inc.

125

RockySoft Corporation

126

JAAS Systems

127

Citrine Technologies, Inc.

128

eBRIDGE Software, Inc.

129

Nimax

130

SalesPad, LLC.

140

DATABASICS, Inc.

141 ▲●

Wizard Technologies

142

Connor Software International

144

Computer Associates

201

Qnetix

209

Genesys Telecommunications Laboratories, Inc.

211

▲ ▲

217

Temtec

224

Find Accounting Software

225

Electrovaya

226

Lasata Software

228

Nolan Computers

229

Kit Software, Ltd.

231

● Corporate Renaissance Group

Booth #

Element K

240

Selective Software, Inc.

241

Autodesk, Inc.

308

Interactive Intelligence, Inc./Vonexus

309

Solver, Inc.

317

Sierra Computer Solutions

324

Ascentis Software

325

Professional Advantage

328

Nodus Technologies, Inc

329

Sandler*Kahne Software, Inc.

330

Olympic Systems, Inc.

331

Paramount Technologies, Inc.

340

Experlogix, Inc.

341

Horizons International, Inc.

343

MaxQ Technologies

345

M4 Systems, Ltd.

349

HP

401

Intermec

408

Piracle

409

Tenrox

413

Avaya

416

ThinPrint

417

TECTURA Corporation

424

Unitime Systems, Inc.

425

Columbus IT Partner USA, Inc.

427

Fieldpoint Service Applications, Inc.

428

Lanham Associates

429

V-Technologies, LLC.

430

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Microsoft Worldwide Partner Conference 2004

Expo Marketplace

Sponsors and Exhibitors Listed by Booth Number Company/Group Name

Booth #

Company/Group Name

Booth #

Universal Data, Inc.

440

Tick Tock Software, Inc.

624

Red Maple Press, Inc

441

Cantrall & Associates

625

Optika (now a division of Stellent Inc.)

442

Creditron, Inc.

628

QUALIGRAM

443

▲ ProClarity

Silver Bullet Technologies

444

DCS, Inc.

630

Singlefin

448

The Versatile Company

631

Maximum Data Solutions

449

▲ HANSEN

▲ Meridio

501

POSitive Technology

508

Scribe Software

509

▲ Siemens

512

▲ Data

Computer Services, Ltd.

629

640

Microsoft Partner Program Engagement

– People. Government. Solutions.

▲ Trinity

Corporation

Compulink Systems Pvt. Ltd. Enterprise Networks

641 642 701

Return

708

513

Procuro, Inc.

709

516

Altec

710

Binary Stream Software

517 518

Bedrock Managed Services and Consulting

711

AnalySoft Development, Ltd.

NetIQ

717

Neverfail

719

FranklinCovey Sales Performance Group

724

Britemoon ● I.B.I.S.

● WennSoft

519

GOexchange

524

NaviCom A/S

525

Dirigo, Inc.

526

Concur Technologies

528

Opalis Software, Inc.

529

Wellspring Software

531

▲ AltiGen

Communications, Inc.

▲ Fenestrae

541

● Accountable

Software

▲ arcplan

▲ CGI

608 Inc.

Surebridge, Inc. Objects

▲ Fujitsu ▲ KnowNow,

124

548 601

Covast

▲ Business

542 543

jLAN Technologies, Inc.

▲ Captaris,

540

609 612 616 617

Inc.

618

▲ Infragistics

725

Eicon Networks

728

Infommersion, Inc.

729

Xplore Technologies Corporation

730

▲ Trend

Micro, Inc.

801

SAM Systems

808

Watermark

809

ESRI

810

eOne Integrated Business Solutions

811

VERITAS Software Corporation

816

▲ Kinitos,

Inc.

Radio Beacon ▲ Symantec

Corporation

RADVISION ▲ Shavlik

Technologies

ZANTAZ, Inc.

817 818 819 824 825 828


Microsoft Worldwide Partner Conference 2004

Expo Marketplace

Sponsors and Exhibitors Listed by Booth Number Company/Group Name

Booth #

H2 Technologies

829

Protocom Development Systems

831

SourceCode - K2.net

841

Venali

842

Citrix Systems, Inc.

900

Open Systems, Inc.

901

Level Platforms, Inc.

903

Alacris

905

Clarity Systems Limited

907

Thomson Prometric

908

Company/Group Name

Booth #

Adesso Systems

928

Itemfield, Inc.

929

Syntergy, Inc.

930

Fujitsu Software Corporation

931

Polar Bear Corporate Education Solutions

940

Transcender

941

RepeatSeat

942

KVS, Inc.

1000

STORServer, Inc.

1013

Network Engines

1016

Software4You Planungssysteme GmbH

909

Ascentn Corporation

1017

Group 1 Software

910

Brooktrout Technology

1018

Yosemite Technologies

911

AutoProf

1019

Logotec Engineering

913

CompTIA

1024

iWay Software

915

LeftHand Networks

1025

Replicon Incorporated

916

Skelta Workflow

1029

Castelle

917

QualityLogic, Inc.

1030

Avnet Hall-Mark

918

Infusion Development

1031

RSA Security

919

Tzunami, Inc.

1040

InstallShield Software Corporation

924

ScanSoft, Inc.

925

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Microsoft Worldwide Partner Conference 2004

Expo Marketplace Solutions Presentations Abstracts Grow your Business by Connecting Engineering to Manufacturing Learn how to get more business from your existing customers, while solving their critical engineering-to-manufacturing integration problems. Your customers need a way to get the design and engineering data into MRP. Their needs include bringing in the released design or the design bill of material, without the error-prone manual entry into the MRP system. This session will provide you the tools to benefit from this opportunity. Avaya Microsoft CRM Solution Do your customers say, “Now that’s great service!”? They will if you use the Avaya Microsoft CRM solution. Combining telephony and reporting integration results in a CRM communications platform that delivers enhanced employee productivity by providing customer information at every touch point and a lower TCO than other solutions. Solutions for Extending Microsoft Environments Captaris will demonstrate their Teamplate for .NET workflow solution extending Microsoft environments including SharePoint Portal Server 2003 and Content Management Server with repeatable, predictable and measurable business process automation. Captaris will also present how Teamplate for .NET extends the Microsoft Office Solution Accelerator for Sarbanes-Oxley. Attendees will have the opportunity to win a portable DVD player! Modernizing and transforming Government with CGI’s Microsoft-centric solutions To modernize and transform, Government needs to focus on the needs of citizens, elected officials and those operating the business of Government. CGI, a global leader in solutions and services to Government, will focus on key Government issues and objectives, demonstrating how its Microsoftcentric solutions enhance citizen service, improve accountability and compliance, increase revenue and efficiency, reduce costs and improve citizen health and well being. Does your company have an access strategy? Attend this seminar and see how you can run and grow your business with one. If you are committed to Citrix and Microsoft as a core part of your business, you gain access to the estimated $26 billion access infrastructure market is defining access strategies for your customers. Access strategies equals services revenue for your business.

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Microsoft Worldwide Partner Conference 2004

Expo Marketplace

CA Channel Partner Program and Products — $1 Billion leads, Rebates up to 10%, over 25 Industry leading products CA’s award winning 5 star partner program is on track to deliver over $1 Billion in leads this year to NA partners. Get insights into CA’s expanding channel plans for this year and learn how they can impact your business. CA has more products available to channel partners than ever before across Storage, Security, Enterprise Management and Information Management. Coupling e-Learning with Product as a means to increase customer value

Coupling e-Learning with the sale of your product can have immediate and long term impact. ELearning can provide the needed impetus to close the deal. Conversely, e-Learning can open new channels when positioned as a resale opportunity. Element K will provide Product Managers and Product Marketers an overview of how Element K e-Learning can accelerate product adoption and drive customer satisfaction. Presenter: Dan Cleveland, Senior Vice President, Business Development & Strategic Relationships What the Future Holds for Government IT and How to Drive Product and Service Revenues Attend this session to learn what the future holds for Government IT and how you can drive product and service revenues in the rapidly growing government market. With over 120,000 users worldwide, including 11 of the top 15 cities in the United States, privatelyheld Hansen is the leading provider of integrated citizen-centric applications for state, local and federal government. The company’s newest product, Hansen 8, represents a 100% XML server-side Web services solution. Grow your business with HP PartnerONE program and partner resources for Microsoft solutions

HP’s PartnerONE program offers strong brand recognition, a world-class partner strategy, technology leadership and high margin solutions. HP partner programs for Microsoft solutions provide the tools and incentives to increase your HP-based Microsoft business. Learn how you can get more top and bottom line with HP plus be eligible to win an HP Photosmart 145 compact photo printer!

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Microsoft Worldwide Partner Conference 2004

Expo Marketplace

Increase Business Value with New More Capable PCs

Intel and its fellow travelers deliver client solutions with high business value. These new “More Capable PCs” featuring Intel’s Pentium® 4 Processor with HT or Centrino™ Mobile Technology deliver the dependable and secure computing experience employees need to be responsive and stay connected with customers & business partners in and out of the office. Intel Enterprise Products and Solutions This session is for those technology professionals who need to know the latest on Intel’s product offerings and solutions in the enterprise. This presentation will include information Intel® Itanium® processor-based solutions, Intel® EM64T and other core platform elements critical to the modern corporate environment. What’s The Hype with IP Telephony?

What’s the hype with IP Telephony (IP PBX)? Is IP Telephony right for you as a Microsoft partner? How does it interoperate with Microsoft applications? How can it help you grow your business? We’ll show this and more. Enterprise Interaction Center: Software-based IP Telephony designed exclusively for Microsoft® customers from Vonexus (a division of Interactive Intelligence). Learn How to Turn Bars into Dollar Signs

More and more of your customers are looking at bar code data collection and other technologies such as RFID, as a way to improve functionality and ROI of their ERP system and increase their profits. Are you prepared to answer questions on these topics? If the answer is no - then you need to attend the Intermec session Tuesday from Noon - 1:00 pm. Intermec will introduce you to a new program specifically for the Microsoft Selling Partners. Gain knowledge on bar code data collection, Intermec’s partner program and walk away with tools to get you started. Presence-based Communications Presence-based communications is driving a new model of workforce collaboration. Find out how HiPath OpenScape, from Siemens, will help you capitalize on the most advanced presence model in the industry and expand your business practice into the area of presence-based business process integration. Attend and be entered to win a Siemens SX1 world phone. Features include radio, MP3 playback, video player, camcorder and camera!

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Microsoft Worldwide Partner Conference 2004

Expo Marketplace

Excel-based Reporting, Budgeting and Dashboards for Axapta, Great Plains and Solomon

Almost all your clients use Microsoft Excel as part of their reporting and budgeting processes. With XL Reporter, the powerful, Excel-based report writer and budgeting tool for Axapta, Great Plains and Solomon (and soon Navision and MS CRM), your customers will be able to completely automate most of their current reporting and budgeting activities. Don’t miss this presentation! More than 100 Microsoft Business Solutions partners are already benefiting from selling XL Reporter to new and existing ERP customers. Turn Print Problems into Gold! Come by and see how ThinPrint can allow you to deliver print jobs and other content in ways you’ve never dreamed possible. Attend this presentation and find out how to turn ‘I can’t print’ into profits for your company… and you might even walk away with a genuine solid gold coin! Building a growing business with Security

Join Trend Micro’s Dan Glessner to learn how you can partner with Trend to build new revenue streams and delight your customers with the industry’s leading supplier of anti virus and security solutions. Win More Business in the Distribution Sector with Trinity Solutions Great Plains Edition Version 8.0 clearly demonstrates the product’s commitment to the distribution sector. Trinity - authors of Extended Pricing and Advanced Distribution have a wide range of solutions that further strengthen the proposition for this market. Learn how you could be winning more deals in this massive opportunity sector.

129


130


Sponsors

Sponsors


Microsoft Worldwide Partner Conference 2004

Sponsors The following products supported are represented by these symbols: Axapta Navision

CRM Office Systems

Great Plains Edition Solomon

Platinum Sponsors Booth 201

Computer Associates One Computer Associates Plaza Islandia, NY 11749 631.342.6000 www.CA.com

Computer Associates International, Inc. (CA) is a leading worldwide provider of solutions and services for the management of IT infrastructure, business information and application development. CA’s solutions address a uniquely extensive range of management challenges across the full range of heterogeneous distributed and mainframe platforms found in today’s enterprise environments. They are organized into six powerful brands: Unicenter for infrastructure management; BrightStor for storage management; eTrust™ for security management; AllFusion™ for application life cycle management; Advantage™ for data management and application development; and CleverPath™ for portal and business intelligence. Booth 501

HANSEN People. Government. Solutions 1745 Markston Road Sacramento, CA 95825 916.921.0883 www.hansen.com

Founded in 1983, Hansen is the world’s leading provider of software applications that help manage the daily operations of state, local and federal government. Hansen offers a wide range of government solutions, including Enterprise Asset Management (EAM), Building Permit, Business Licensing, Business Intelligence, Citizen Relationship Management (CRM), Code Enforcement, Financials, GIS, HR & Payroll, Property Tax, Timesheet Reporting, Transportation, Utility Billing, and Web Portal applications. Major customers include 15 of the 25 largest city and county governments in the United States. Headquartered in Sacramento, California, the company is privately-held and employs over 250 people with offices in Auckland, London, Melbourne, Mississauga, Perth, and Sydney.

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Microsoft Worldwide Partner Conference 2004

Sponsors Platinum Sponsors Booth 401

Hewlett-Packard 3000 Hanover Street Palo Alto, CA 94304 650.857.1501 www.hp.com

HP is a technology solutions provider to consumers, businesses and institutions globally. HP is a company unlike any other. It’s a fact underscored by its reach across consumer, small and mediumsize business (SMB) and enterprise customer segments; by our presence and leadership in key regions around the world; and by its uniquely rich technology portfolio. HP is the largest consumer IT company, the world’s largest SMB IT company and a leading enterprise IT company. HP is focused on helping people apply technology in meaningful ways to their businesses, personal lives and communities. Millions of people around the world use HP technology everyday. The company’s offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. HP, which has corporate headquarters in Palo Alto, California, has 142,000 employees doing business in more than 170 countries. For the last four fiscal quarters, HP revenue totaled US$74.7 billion.

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Microsoft Worldwide Partner Conference 2004

Sponsors Gold Sponsors Booth 601

CGI 4 King Street West Suite 1900 Toronto, Ontario M5H 1B6 Canada 416.862.0430 www.cgi.com

CGI provides end-to-end IT and business process services to clients worldwide, utilizing a highly customized, cost efficient delivery model that combines on-site and off-site operations. CGI couples extensive industry sector expertise with a full range of services including strategic IT and management consulting, systems integration, and management of IT and business functions. Founded in 1976, CGI is the largest Canadian independent information technology (IT) services firm and the fifth largest in North America. CGI and its affiliated companies employ approximately 25,000 professionals Booth 217

Element K 500 Canal View Boulevard Rochester, NY 14623 585.240.7500 www.elementk.com

Element K® is a provider of courseware and e-learning solutions for technology and business skills serving Fortune 1000 companies, schools and universities, government organizations and individuals. With a 21-year history in computer training, the company is a pioneer in courseware development and e-learning. Today, Element K offers more than 2600 courses in information technology and business skills – all based in superior and consistent instructional design. The company’s proven training methodologies and wide spectrum of content are delivered through a variety of formats, including self-paced web-based instruction, vLab® remote labs, courseware, comprehensive reference libraries, technical journals and books. The company’s integrated online learning solution features KnowledgeHub, a fully hosted learning management platform that provides a highly personalized and easy-to-manage learning environment. Booth 617

Fujitsu Ltd.:

Fujitsu Consulting:

Shiodome City Center 1-5-2 Higashi-Shimbashi, Minato-ku Tokyo 105-7123 Japan +81.3.6252.2220

333 Thornall St. Edison NJ 08837, USA 732.549.4100

Fujitsu Computer Systems / Fujitsu Software Corporation:

www.fujitsu.com

1250 E. Arques Avenue Sunnyvale, CA 94085, USA 408.746.6000 / 408.746.6300

Fujitsu is a leading provider of customer-focused information technology and communications solutions for the global marketplace. Pace-setting technologies, highly reliable computing and telecommunications platforms, and a worldwide corps of systems and services experts uniquely position Fujitsu to deliver comprehensive solutions that open up infinite possibilities for its customers’ success.

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Microsoft Worldwide Partner Conference 2004

Sponsors Gold Sponsors Fujitsu is committed to impeccable corporate citizenship and is dedicated to making its solutions accessible in meeting the evolving needs of customers in an increasingly connected and convergent society. Headquartered in Tokyo, Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.7 trillion yen (US$44 billion) for the fiscal year ended March 31, 2004. Intel Corporation Robert Noyce Building 2200 Mission College Blvd Santa Clara, CA 95054-1549 408.765.8080 www.intel.com For more than three decades, Intel Corporation has developed technology enabling the computer and Internet revolution that has changed the world. Founded in 1968 to build semiconductor memory products, Intel introduced the world’s first microprocessor in 1971. Today, Intel supplies chips, boards, systems, software, networking and communications equipment, and services that comprise the “ingredients” of computer architecture and the Internet. Booth 701

Siemens Enterprise Networks 1700 Technology Drive San Jose, CA 95110 800.765.6123 www.siemensenterprise.com

Siemens Enterprise Networks, a division of Siemens Information and Communication Networks, Inc., is the leader in converged communications solutions. Our Second Generation IP (2gIP) solutions deliver the promise of IP to enterprises seeking business advancements. With over one million enterprise customers, Siemens is the world’s number-one ranked enterprise solutions provider according to leading analyst firms. SteelCloud 1306 Squire Court Dulles, VA 20166 703.450.0400 www.steelcloud.com SteelCloud is a leading provider of network security appliances and consulting solutions. The ISO 9001:2000 certified company develops security solutions with some of the world’s premiere software and technology companies. With a 17-year history of delivering complex server solutions to major corporate and public sector enterprises, the company has won numerous awards for technical excellence and customer services. SteelCloud’s comprehensive engineering, product development, and support infrastructure provides a unique capability for rapidly developing cost-effective, high-performance, hardened network appliances.

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Microsoft Worldwide Partner Conference 2004

Sponsors Silver Sponsors Booth 308

Autodesk, Inc. 111 McInnis Parkway San Rafael, CA 94903 415.507.5000 www.autodesk.com

Autodesk is a leader in mid-market design and manufacturing solutions and is a strong complement to Microsoft Business Solution customers. Through an integrated solution MBS ERP customers can more easily track product data by providing a seamless link from the product definition / engineering bill of materials and into the ERP system. Booth 416

Avaya 211 Mt. Airy Road Basking Ridge, NJ 07920 866.GO.AVAYA or 908.953.6000 www.avaya.com

Avaya enables businesses to achieve superior results by designing, building and managing their communications networks. More than 1 million businesses worldwide rely on Avaya solutions and service to enhance value, improve productivity and gain competitive advantage. Focused on enterprises large to small, Avaya is a world leader in secure and reliable IP telephony systems, communications software applications and full life-cycle services. Driving the convergence of voice and data with business applications – and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to unlock value and enhance business performance. Booth 609

Captaris, Inc. 10885 NE 4th Street Suite 400 Bellevue, WA 98004 425.455.6000 www.Captaris.com

Captaris provides business information delivery solutions that integrate, process and automate the flow of messages, data and documents. The Captaris RightFax solution for Microsoft Exchange brings together fax and email, allowing users to send, receive, view and manage faxes directly from within Outlook. Captaris Teamplate is a process automation solution that makes it fast and easy to develop and support workflow applications within Microsoft environments – increasing collaboration, productivity and accountability. As a Microsoft Gold Certified partner, Captaris has delivered 80,000 systems worldwide, with 93 of the Fortune 100 using its award-winning products to reduce costs and increase the performance of critical business information investments.

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Microsoft Worldwide Partner Conference 2004

Sponsors Silver Sponsors Booth 900

Citrix Cypress Creek Road Fort Lauderdale, FL 33309 954.267.3000 www.citrix.com

Citrix Systems, Inc. (Nasdaq:CTXS) is the global leader in access infrastructure solutions for businesses, government agencies, and educational institutions. The most trusted name in enterprise access, the Citrix® MetaFrame® Access Suite enables people to easily and securely access the on-demand enterprise, from anywhere, anytime, using any device over any connection. Based in Fort Lauderdale, Florida, Citrix has offices in 22 countries, and more than 7,000 channel and alliance partners in more than 100 countries. Booth 309

Interactive Intelligence/ Vonexus 7601 Interactive Way Indianapolis, IN 46278 317.872.3000 ext. 3 www.ININ.com

Interactive Intelligence Inc. (Nasdaq: ININ) is a global developer of Microsoft-based business communications software for IP telephony, contact center automation, unified communications, and customer self-service. The company offers the only standards-based, all-software IP PBX developed specifically for MS Business Solutions applications such as Great Plains, Solomon, and MS CRM. Interactive Intelligence was founded in 1994 and has more than 1,000 customers worldwide. Recent company awards include Software Magazine’s 2003 Top 500 Global Software and Services Companies, and the 2003 Network World 200. Interactive Intelligence employs approximately 350 people and is headquartered in Indianapolis, Indiana. The company has 12 offices throughout North America, Europe and Asia. Booth 408

Intermec 6001 – 36th Avenue West Everett, WA 98203 800.934.3163 www.intermec.com/mbs

Intermec will showcase EasyADC™ for Small to Medium Enterprises. EasyADC™ continues the Intermec tradition of delivering reliable, rugged computing solutions for companies interested in improved efficiencies and increased profitability. We have taken over 35 years of experience in automating large enterprise companies and used that knowledge to create EasyADC.

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Microsoft Worldwide Partner Conference 2004

Sponsors Silver Sponsors Booth 317

Solver, Inc. 270 N. Canon Dr. #1166 Beverly Hills, CA 90210 310.444.9633 www.solverusa.com

Solver, Inc., a Microsoft partner since 1996, works with other Microsoft partners to sell and implement two reporting and budgeting solutions to the market place: 1) XL Reporter – a powerful Excelbased report writer and budgeting tool for ERP systems and SQL Server data warehouses. 2) Microsoft Enterprise Reporting – a leading financial reporting, consolidations and budgeting tool for mid-size and large corporations. Solver also provides Business Intelligence consulting services, helping partners deliver MS SQL Server and Analysis Services based business intelligence solutions to clients. Booth 417

ThinPrint 616 Girod Street New Orleans, LA 70130 504.299.9103 www.thinprint.com

Printing - The New Paradigm The evolution of technology often shatters existing paradigms for information access and delivery. These upheavals create opportunities for profit and ruin alike. For years the worlds leading corporations have trusted ThinPrint to provide pioneering software based solutions to solve their toughest printing challenges. Whether your applications are based on client/server, terminal services, web, or mobile architectures – ThinPrint guarantees unparalleled information availability from any location over even the leanest of bandwidths and devices. Strategic partnerships with the leading manufacturers of terminals, print boxes, PDAs and mobile telephones validate ThinPrint’s proven and patented technologies as a unifying standard for today and tomorrow. Booth 801

Trend Micro™, Inc. 10101 N. De Anza Blvd Cupertino, CA 95014 408.257.1500 www.trendmicro.com

Trend Micro™, Inc., is a worldwide leader in network antivirus, Internet content security, and e-mail filtering software. Trend Micro InterScan™, ScanMail™, ServerProtect™, and OfficeScan™ products span the enterprise and provide award-winning protection for all Microsoft environments. Trend Micro’s products are used by large enterprises, government agencies, educational institutions, small and medium businesses, and individuals.

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Microsoft Worldwide Partner Conference 2004

Sponsors Bronze Sponsors Booth 710

Altec 23422 Mill Creek Drive Suite 225 Laguna Hills, CA 92653 800.997.9921 www.altec-inc.com

Altec is showcasing doc-link, an integrated document management system (IDMS) built on .NET that interfaces with Microsoft Business Solutions to effectively eliminate paper from your office, enhance communications and derive an increase in departmental productivity by up to 50%. Designed to increase efficiency and reduce paper costs, doc-link offers companies an effective way to streamline paper-intensive processes for all departments – Finance, Sales Processing, Service, Human Resources, etc. Booth 518

AnalySoft 8001 Irvine Center Drive, 4th Floor Irvine, CA 92618 (877)ANALYSOFT www.AnalySoft.com

AnalySoft are the developers of AnalyServer, an adaptive analytic warehouse for Microsoft Business Solutions-Navision, -Axapta and -Great Plains. The patent pending technology empowers users by delivering an out-of-the-box data warehouse and OLAP solution which exploits the full power of Microsoft business intelligence (BI) using Microsoft Office and SQL Server. Microsoft Business Solutions Certified Partners can now deliver enterprise-class BI to their mid-market customers without the risks of lengthy data warehousing projects or engaging specialist BI consultants. Booth 918

Avnet Hall-Mark 8700 South Price PO Box 337 Tempe, AZ 85284 800.245.6275 www.hallmark.avnet.com

Avnet Hall-Mark, has a portfolio of value-added services for our partners. We provide industry leading distribution services that include logistics, configuration and quoting, complex value-adds for example certified integration services and state-of-the-art Solution Centers. Complement these with world-class sales, marketing and creative financial programs and you’ll have a rich portfolio to choose from to help your company grow. Avnet Hall-Mark is a leading value-added distributor of Microsoft products with focus on Unix Migration, CRM Business Solutions, and Enterprise Servers.

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Microsoft Worldwide Partner Conference 2004

Sponsors Bronze Sponsors Booth 711

Bedrock Managed Services and Consulting 1315 Gillingham Road PO Box 337 Neenah, WI 54956 920.729.3422 www.bedrock.com

Bedrock brings world-class IT infrastructure solutions to small and medium businesses in the Midwest. In addition to remotely monitoring and managing servers and desktops on a subscription basis, Bedrock offers IT infrastructure consulting. We specialize in automating patch management and software distribution, server migration and consolidation, as well as identity management and security solutions. Bedrock focuses on operational efficiency, helping clients do more with less by providing the best system performance for the lowest cost. Booth 517

Binary Stream Software Incorporated Suite 210 – 7018 Lougheed Highway Burnaby, BC V5A 1W2 CANADA 604.444.9213 www.binarystream.com

Incorporated in 1999, Binary Stream Software Inc.’s roots first appeared in the 1980s developing innovative inventory management software. Today, Binary Stream is a leading certified Microsoft Business Solutions developer and partner in Canada specializing in customizing and developing standard solutions for Microsoft Business Solutions - Great Plains. With over 20 years of successfully developing and delivering dynamic software solutions, Lak Chahal and his team at Binary Stream continue to serve various Fortune 1000 corporations. Booth 513

Britemoon 800 West Cummings Park Suite 5950 Woburn, MA 01801 781.569.6500 www.britemoon.com

Britemoon provides a scalable email and multichannel marketing campaign management application tightly integrated with Microsoft CRM. The application allows users to create, automate, manage and measure the effectiveness of profile-based communications campaigns. The application manages the delivery of outbound email campaigns and inbound web form responses. Britemoon has more than 200 customers worldwide, including Federal Express, General Motors, Oppenheimer Funds, Unilever, and Verizon. Britemoon partners with CRM resellers and advertising, database and direct marketing agencies.

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Microsoft Worldwide Partner Conference 2004

Sponsors Bronze Sponsors Booth 616

Business Objects 840 Cambie Street Vancouver, BC V6B 4J2 800.877.2340; 604.681.3435 www.businessobjects.com

Business Objects is the world’s leading business intelligence software company, enabling organizations to track, understand, and manage enterprise performance by leveraging their corporate information stored in databases, enterprise resource planning, and customer relationship management systems. Business Objects’ award-winning Crystal Reports and Crystal Enterprise technologies are integrated into Microsoft Great Plains, Small Business Manager, Solomon, Microsoft CRM, Visual Studio .NET and Microsoft SharePoint solutions to provide customers with the ability to make more agile business decisions. Booth 608



Covast Corporation 3340 Peachtree Road, N.E. Suite 2280; Tower Place Atlanta, GA 30326 404.812.7150 www.covast.com

Covast is a premier ISV partner headquartered in The Netherlands with offices throughout the US. Covast provides the Microsoft recommended EDI and AS2 solutions designed specifically for MSFT BizTalk Server. Uniquely positioned within Microsoft’s ecosystem Covast offers incredible value proposition for Microsoft, its partners and mutual customers. Covast’s EDI Accelerator drives new opportunities for selling BizTalk while expanding existing BizTalk implementations. Tightly integrated with BTS, Covast solutions enable Microsoft customers to utilize one platform base on shared standards and technologies. Booth 708

Data Return 222 W. Las Colinas Boulevard Suite 350E Irving, TX 75039 800.767.1514 www.datareturn.com

Founded in 1996, Data Return provides IT operations and managed hosting services to leading companies around the world, with thousands of servers under management. Clients rely on Data Return’s experience, proven capabilities, financial stability and innovative digitalOps™ service delivery platform to manage their business-critical applications with expertise, flexibility and innovation. For information on Data Return, visit www.datareturn.com or call 1.800.767.1514.

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Microsoft Worldwide Partner Conference 2004

Sponsors Bronze Sponsors Booth 811



eOne Integrated Business Solutions Telstra.com Center Level 16, 400 George St. Sydney, NSW 2011, Australia 612.9931.2000 www.eonesolutions.com.au

eOne’s “revolutionary” product, eXtender, enables users to make fast, easy modifications and customizations to their MBS Great Plains solution or create brand new applications to meet specific company requirements MBS. Also create your own SmartLists with eOne’s SmartList Builder. Sold by over 140 MBS partners globally. Booth 810

ESRI 380 New York Street Redlands, CA 92373 909.793.2853 www.esri.com

ESRI is recognized as the world leader in the geographic information system (GIS) software industry, pioneering innovative solutions for working with spatial data on the desktop, across the enterprise, in the field, and on the Web. With annual sales of $490 million, ESRI has the largest install base in the world with more than one million users in over 100,000 organizations. ESRI offers partner opportunities for developers, consultants, and resellers and is actively seeking ESRI/MBS integrators. Booth 211

Genesys Telecommunicatons Laboratories, Inc. 2001 Junipero Serra Boulevard Daly City, CA 94014 888.436.3797 www.genesyslab.com

As a Microsoft Certified Business Solutions partner, Genesys offers a Gplus Adapter for Microsoft Business Solutions CRM, a packaged integration that links its industry-leading call center suite with Microsoft’s customer relationship management applications. Together, the Genesys call center suite and Microsoft CRM will enable companies to quickly and easily leverage customer services functionality formerly available only through complex and lengthy installations. Genesys Telecommunications Laboratories, Inc., a subsidiary of Alcatel, is 100% focused on software for call centers, including customer service, help desks, collections, outbound telesales and workforce management.

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Microsoft Worldwide Partner Conference 2004

Sponsors Bronze Sponsors �

Booth 910

Group 1 Software 4200 Parliament Place Suite 600 Lanham, MD 20706-1844 888.413.6763 www.g1.com

Group 1 Software’s (Nasdaq: GSOF) data quality solutions enable organizations to maximize the benefits of Microsoft CRM. For over 220 countries and dependencies worldwide, Group 1 provides data quality on demand, enabling Microsoft CRM end-users to validate, correct, standardize, and autopopulate missing and incomplete address information. By using this real-time technology, organizations can ensure accurate address information upon data entry, thereby increasing target marketing effectiveness and enhancing customer relationships through improved service. Booth 516

I.B.I.S., Inc. 30 Technology Parkway South Suite 400 Norcross, GA 30092 770.368.4000 www.ibisinc.com

Founded in 1989, I.B.I.S. is a full-service consultancy providing business solutions related to Microsoft Business Solutions ERP, SCM, & CRM application software and Microsoft infrastructure products. I.B.I.S. is a Microsoft Gold Certified Business Solutions Partner, an Inner Circle Partner, and a Microsoft Gold Certified Partner for Enterprise Systems. I.B.I.S. was recognized as the 2001 and 2003 Outstanding Partner of the U.S. and 2003 global Microsoft finalist for ERP and CRM Reseller of the Year. Booth 817

Kinitos Incorporated Suite 403, 100 Hamilton Avenue Palo Alto, CA 94301 650.853.8183 www.kinitos.com

Kinitos delivers on the promise of smart clients today with a secure, “IT-centric”, enterprise class management solution for centralized management and control of .NET Smart Clients. The Kinitos Smart Client Application Manager products provide push-style management for deploying, monitoring, upgrading, and reporting on individual or groups of .NET smart client applications throughout the network. The Kinitos solution also provides visibility into the operation of .NET smart client applications throughout the network, providing immediate central notification of application error conditions, problem resolution assistance, as well as on-demand reports of application usage and other relevant statistics.

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Sponsors Bronze Sponsors Booth 618

KnowNow Inc. 328 Gibraltar Drive Sunnyvale, CA 94089 408.215.5000 www.knownow.com

KnowNow, a leading provider of Internet-based publish-subscribe solutions, connects people, applications, and services in real time. A Microsoft Gold Certified Partner, KnowNow provides event management solutions that enable businesses to become more agile by leveraging the power of event-driven information while reducing latency and operating costs. KnowNow is privately held, with backing from premier venture capital firms including Kleiner Perkins Caufield and Byers, Levensohn Venture Partners, Palomar Ventures, TPG Ventures and Wachovia Strategic Ventures. Booth 717

NetIQ Corporation. 3553 N. First Street San Jose, CA 95134 408.856.3000 www.netiq.com

NetIQ delivers software management solutions that enable our customers and their IT partners to “work smarter” and achieve IT agility through secure, available and performing infrastructures. From award-winning point-of-pain products to integrated multi-platform strategic solutions, NetIQ can help you manage and secure your business-critical enterprise applications and infrastructure investments such as servers, databases, web sites, email, voice and video, etc. Booth 719

Neverfail 515 Capital of Texas Highway Suite 120 Austin, TX 78746 512.327.5777 www.neverfailgroup.com

Neverfail is a leading provider of “cluster-class,” high application availability and disaster recovery solutions for the Microsoft technology platform. Our solutions are affordable, easy to implement and easy to maintain. Neverfail joins forces with best-of-breed Partners to meet the business continuity demands of enterprises world-wide. Neverfail Partners leverage our proven software and proprietary high availability tools and methodologies to add business, generate new revenue streams, and gain a competitive advantage in the growing high availability marketplace.

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Microsoft Worldwide Partner Conference 2004

Sponsors Bronze Sponsors Booth 409

Piracle 2302 South Presidents Drive Suite B Salt Lake City, UT 84120 800.621.5720 www.piracle.com

Some things just make sense—like printing your own checks. Piracle® payment management solutions are the efficient way to manage financial processes. Whether you’re a small or large business, Piracle solutions help you streamline accounting processes, cut costs by 67% and reduce the risk of fraud. For over 15 years, Piracle has been a pioneer in MICR check printing and payment management processes. Put the power of Piracle to work for you. Booth 508

POSitive Technology 15204 Omega Drive Suite 120 Rockville, MD 20850 301.519.1088 www.positivetechnology.com

POSitive Technology is a premier solutions provider for Micosoft partners with clients in need of retail Point of Sale implementations. POSitive Technology provides complete subcontracted installations Microsoft Retail Management Store Operations, including sales expertise and an extensive reference list. We support extended integration of the Retail Management System through our inhouse development team POSitive Solution Development. Partners desiring to implement Microsoft’s Retail Management System Store Operations can obtain certified hardware, software modules and integrated payment processing with residuals through our partner programs.Offices: Gaithersburg, MD, Phoenix, AZ, Salt Lake City, UT, San Diego, CA. Booth 709

Procuro, Inc. 11131 Corte Mar de Cristal San Diego, CA 92130 858.720.9051 www.procuro.com

Procuro, Inc. developed the Personal Information Management Monitor (PIMM™) to provide SMBs with an easy to use tool to manage their operational resources in a cost effective environment. PIMM™ can monitor any resource with an analog or digital sensor. In addition to traditional IT resources like servers; software; databases; and applications – PIMM™ can also monitor operational devices in their facilities, warehouses; etc. I.e. temperature controlled .environments; thermostats; surveillance devices; plant equipment etc.

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Microsoft Worldwide Partner Conference 2004

Sponsors Bronze Sponsors Booth 209

Qnetix 2 Gibbs Road Toronto, ON M9B 6LC 416.503.1100 x8253 www.uniprint.net

Established in 1999, Qnetix provides market-leading printing solutions for today’s increasingly-mobile server-based computing community. Easily integrated with existing printing hardware and computing architectures, Qnetix’s UniPrint Suite replaces all manufacturers’ printer drivers with a single PDF generator to not only make it simple to print documents from any available device, but also to reduce bandwidth consumption – decreasing printer-related help-desk costs while simultaneously promoting faster, more efficient printing! For additional information, please visit www.uniprint.net. Booth 818

Radio Beacon Inc. 120 Eglinton Avenue East, Suite 600 Toronto, ON M4P 1E2 800.247.9526 , 416.488.6151

Radio Beacon Inc. develops warehouse management software for mid-market distributors. The company’s warehouse management software RADIO BEACON™ improves accuracy and efficiency, streamlines materials handling, meets retail compliance, and refines inventory control. RADIO BEACON works as part of a complete operational solution by integrating seamlessly with RF hardware, accounting software, shipping systems, and warehouse automation equipment. RADIO BEACON products are distributed by a network of partners committed to excellence in service, education, implementation and support. Booth 916

Replicon Incorporated Suite 800, 910 7th Ave. Southwest Calgary, Alberta, Canada T2P 3N8 403.262.6519 www.replicon.com

Replicon is the world leader in Web-based time and expense management solutions that aim to increase workforce productivity and simplify project tracking. Replicon’s user-friendly Web TimeSheet lets organizations oversee projects from anywhere in the world using the Internet. Web TimeSheet is designed to integrate with leading project management and accounting systems. The real-time reporting engine facilitates report generation on the fly, while comprehensive access permissions manage the flow of information on a need-to-know basis.

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Microsoft Worldwide Partner Conference 2004

Sponsors Bronze Sponsors Booth 808

SAM Systems Inc. 1993 Tobsal Court Warren, MI 48091 586.756.2600 SAM4Video.com

SAM Systems Inc. designs and manufactures network video solutions for surveillance, marketing, video conferencing, training, and more. Developed on Microsoft .NET, Media 9 Series, and Server 2003 platforms, SAM provides live or on-demand recorded video streaming with the very best in compression, quality, and bandwidth efficiency. Visit us at: www.SAMIPVideo.com Booth 509

Scribe Software Three Bedford Farms Kilton Road Bedford, NH 03110 603.622.5109 www.scribesoft.com

Scribe Software provides Microsoft CRM data migration and integration software solutions that put CRM to work for its customers. Scribe’s products make it possible for companies to sell more and provide better customer service by creating one complete view of the customer in Microsoft CRM. Booth 612

Surebridge, Inc. 8 Commerce Drive Bedford, NH 03110 603.644.2141 www.surebridge.com

Together with Surebridge you can offer your customers the infrastructure and hosting services for Great Plains, Navision, Axapta, Solomon, or Microsoft CRM applications while you continue to provide licensing, application implementation, and training. Surebridge is one of Microsoft’s leading Gold Certified Partner for Application Hosting as well as their go-to-market partner for CRMOnline, delivering instant access ‘online’ to all the functionality of the MBS application suite at an affordable monthly fee.

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Microsoft Worldwide Partner Conference 2004

Sponsors Bronze Sponsors Booth 819

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Symantec Corporation 20330 Stevens Creek Boulevard Cupertino, CA 95014 408.517.8000 www.symantec.com

Symantec is the global leader in information security providing a broad range of software, appliances and services designed to help individuals, small and mid-sized businesses, and large enterprises secure and manage their IT infrastructure. The company is a leading provider of client, gateway and server security solutions for virus protection, firewall and virtual private network, vulnerability management, intrusion detection, Internet content and email filtering, and remote management technologies and security services. Booth 413

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Tenrox 600 Armand Frappier Laval, Quebec H7V 4B4 450.688.3444 www.tenrox.com

Tenrox develops modular, integrated operational control and compliance software for enterprise workforce management, expense reporting, project accounting, and business process management. Designed for professional services firms or organizations with internal IT departments, Tenrox solutions increase corporate efficiency, improve project delivery, and enforce compliance with regulations and back-office financial controls. Tenrox software is completely integrated with Microsoft Project Server: Using one Web interface, you can now access both applications and manage real-time, synchronized data in one enterprise database. Booth 908

Thomson Prometric 1000 Lancaster Street Baltimore, MD 21202 443.923.8000 www.prometric.com

Thomson Prometric is the global leader in technology-enabled testing and assessment services for academic, professional, government, corporate and information technology markets. Thomson Prometric delivers standardized tests for 300 clients, in 26 languages, over the Web or through a global network of testing centers in 134 countries. Based in Baltimore, Md., Thomson Prometric employs 3,000 employees worldwide.

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Microsoft Worldwide Partner Conference 2004

Sponsors Bronze Sponsors Booth 512

Trinity Computer Services Ltd. Trinity House Bredbury Park Way Stockport, Cheshire, SK6 2SN, UK ++44 161 406 2300 www.trinitypartner.com

The release of Versions 7.5 & 8.0 of Great Plains Edition demonstrates a clear commitment to the distribution sector. Much of this functionality was originally produced by Trinity - specialists in distribution. Trinity has a range of over twenty-five further modules to enhance the selling , purchasing and distribution functions. Together Great Plains Edition & Trinity provide a compelling case for wholesale distributors. Visit us to learn how you could be winning more business in Distribution. Booth 816

VERITAS Software Corporation 350 Ellis Street Mountain View, CA 94043 800.327.2232 www.veritas.com

VERITAS Software Corporation (NASDAQ: VRTS) is headquartered in Mountain View, Calif., and employs more than 6,500 people in 40 countries. With annualized revenues over $1.77 billion in 2003, VERITAS Software ranks among the top 10 software companies in the world. Through its award-winning and market-leading products focused on business efficiency and continuity, VERITAS Software provides the building blocks for utility computing. Booth 809

Watermark Gildenveld 24 Zeewolde, The Netherlands, 3892 DG +31 36 547 2266 www.watermark-europe.com

Watermark sells, implements Microsoft Business Solutions Navision, Axapta and CRM using the proven implementation methodology WaterProof. With 30 offices in 13 European countries and a worldwide network of partners, Watermark has implemented numerous global enterprises. Watermark has over 500 employees, serving over 1200 customers. Watermark’s R&D center, Watermark Innovation, develops add-ons and vertical solutions for Industrial Equipment & Machinery, HighTech & Electronics, Automotive Suppliers, Textile & Apparel, Professional Services Organizations, Lumber, Construction Suppliers, Furniture and Wholesale.

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Microsoft Worldwide Partner Conference 2004

Sponsors

Bronze Sponsors Booth 519

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WennSoft 5355 South Moorland Road New Berlin, WI 53151 262.821.4100 www.wennsoft.com

WennSoft provides service management, job cost and equipment management systems that improve efficiency, expedite reporting and create cost saving opportunities for its customers. Each of the products provide distinctly unique business management benefits and integrate common business activities, such as dispatching, change orders, construction project management and asset management, into the Microsoft Business Solutions – Great Plains financial reporting package.Tenrox develops modular, integrated operational control and compliance software for enterprise workforce management, expense reporting, project accounting, and business process management. Designed for professional services firms or organizations with internal IT departments, Tenrox solutions increase corporate efficiency, improve project delivery, and enforce compliance with regulations and back-office financial controls.

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Exhibitors

Exhibitors


Microsoft Worldwide Partner Conference 2004

Exhibitors The following products supported are represented by these symbols: Axapta Navision

CRM Office Systems

Accountable Software, Inc.

Great Plains Edition Solomon Booth 542

www.accountable.com Introducing the all new .NET AnyView IDS, an application that collects, organizes, and displays business information. First AnyView IDS assembles data into convenient units from multiple sources. Then it displays that data in a variety of layouts and applications that make it useful, meaningful, and web-enabled. Adesso Systems

Booth 928

www.adessosystems.com Adesso™ is a rapid-development platform for building and deploying distributed workforce applications for the enterprise, teams or mobile professionals. Adesso’s mobility platform is the first, end-to-end no-code software tool for providing customized database solutions to Windows Mobile, Windows XP, and Tablet PC devices. Advanced Solutions International, Inc.

Booth 100

www.advsol.com ASI is an international provider of e-business software solutions. iMIS, the company’s flagship software, is an industry leader with more than 30,000 users worldwide. ASI distributes its solutions through a direct sales force as well as through a global network of local Solution Providers. Alacris www.alacris.com

Booth 905

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Alacris is a developer of certificate management and identity assurance software products including idNexus, a certificate and smart card management product for the Microsoft Windows Server 2003 Certificate Authority (CA) and the Entrust CA. Alacris has also developed the Alacris Identity Validation (OCSP) product. AltiGen Communications, Inc. www.altigen.com

Booth 540

AltiGen provides Microsoft Gold Certified solutions for integrating telephone systems with Microsoft CRM and Great Plains. We manufacturer IP phone systems, IVR, and contact centers with .NET integration to MBS solutions, enabling dialing out from CRM records and automatic screen-pops from 8 different Microsoft CRM modules.

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Microsoft Worldwide Partner Conference 2004

Exhibitors arcplan www.dynaSight.com

Booth 543

arcplan is a globally successful software developer whose solutions enable companies to bridge business and IT. With arcplan’s business intelligence solution dynaSight, users create web-based applications requiring no programming to build or IT intervention to use. arcplan has more than 1,800 customers and 200,000 users. Ascentis Software

Booth 325

www.ascentis.com

Ascentis Software is the creator of HROffice, a HRMS that integrates with both Microsoft® Business Solutions - Great Plains® and Microsoft® Business Solutions - Solomon. Building upon the latest technologies from Microsoft, HROffice promotes connectivity, communication, and control in small to mid-sized organizations. Ascentn Corporation www.ascentn.com

Booth 1017

Ascentn AgilePoint Business Process Management System (BPMS) solution enables businesses to quickly create, automate, and improve end-to-end business processes that span people and systems. AgilePoint BPMS lets you leverage existing assets of Microsoft Visio, InfoPath, SharePoint, Visual Studio .NET, BizTalk, etc., for BPM. Association for Competitive Technology www.ACTonline.org The Association for Competitve Technology (ACT) is an international IT trade association focused on preserving an environment condusive to IT investment, innovation and success. ACT’s primary areas of focus include intellectual property protection (IPR), competition, privacy and cybersecurity. AutoProf www.autoprof.com

Booth 1019

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AutoProf, the leading developer of Group Policy-based management software, plugs additional capabilities into the Group Policy infrastructure. Its Policy Maker products enable robust desktop and patch management, and obsolete third-party agents, services, and unmanageable scripts. Realize the value of your AD investment! BatchMaster Software, Inc.

Booth 116

www.batchmaster.com BatchMaster® ERP solution for process manufacturers in food or chemical based industries. Process operations are addressed with its advanced formula & lab capability, inventory, lot tracking, production planning & scheduling, quality control, regulatory compliance, costing, sales, purchasing & Microsoft’s accounting modules.

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Microsoft Worldwide Partner Conference 2004

Exhibitors Brooktrout Technology

Booth 1018

www.brooktrout.com

Brooktrout has developed innovative hardware and software platforms that OEMs, developers and corporate IT managers build into their communications systems. Customers incorporate our products into applications, systems, and services that allow voice, fax and data to be distributed over the New Network™ and TDM network. c360 Solutions, Inc.

Booth 104

www.c360.com

c360 Solutions is an Independent Software Vendor (ISV) specializing in Microsoft Business Solutions Customer Relationship Management (Microsoft CRM) solutions. We produce high quality software products and enhancements that help Microsoft CRM customers maximize their investment in the Microsoft CRM solution. Castelle

Booth 917

www.castelle.com

Castelle’s FaxPress and FaxPress Premier fax servers are tailored to meet the needs of any organization and offer every possible computer-based, network fax option: desktop PC faxing, production faxing, fax and email integration, workflow application integration, and tools for developing custom fax applications. Channel Building – Australian ISVs

Booth 547, 549, 646, 648

Looking for a way to connect with Independent Software Vendors (ISVs) in Australia? As part of the new Microsoft Channel Builder program, Australian ISVs are showcasing their software solutions and would like to build partnerships with resellers and systems integrators worldwide. If you want to extend your sales opportunities, visit this booth to view some of the best in breed solutions from Australia. Citrine Technologies, Inc.

Booth 128

www.citrinetech.com Simplify the process! How often have you heard this from a client? Citrine Technologies provides partners with enhancements to simplify transaction processing. Whether it’s with SOP Express, AP Express, Inv Transfer Express, or any of our other “Express” items, our team is always searching for ways to simplify the process. Clarity Systems Limited

Booth 907

www.claritysystems.com Corporate Performance Management software for budgeting, planning, reporting and analytics. Real-time and web based enabling improved corporate accountability and financial performance. CPM is an integrated application with flexibility, security and control needed to meet compliance requirements and improved decision making.

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Microsoft Worldwide Partner Conference 2004

Exhibitors Columbus IT

Booth 427

www.columbusit.com Columbus IT is an international supplier, developer and implementer of Microsoft Axapta. Our expertise comes from implementations of more than 7,000 customers in diverse industries. We have over 850 employees in 26 countries. Columbus IT Partner USA specializes in Retail, Pharmaceutical, Government Contractors and more. CompTIA

Booth 1024

www.comptia.org CompTIA is a global trade association representing the business interests of the information technology industry. For more than 22 years CompTIA has provided research, networking and partnering opportunities to its more than 19,000 members in 89 countries. Compulink Systems Pvt. Ltd. www.Compulink.co.in

Booth 642

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Compulink offers high quality Software Development Services, develops Products and provides Project Management Training / Consulting. Our flagship enterprise product, ProjectByNet is an integrated, web-based Services Execution Management solution for enterprises whose core business revolves around executing projects. Concur Technologies www.concur.com

Booth 528

Microsoft Business Solutions eXpense is developed and hosted by Concur Technologies. Concur is the world’s leading provider of Corporate Expense Management solutions, servicing thousands of companies worldwide. Concur’s solutions include T&E expense management solutions and an employee request for vendor payment solution. Connor Software International

Booth 144

www.connorsoftware.com Connor Software is an ISV that bases her solutions on MBS Axapta. Our modules Professional Services (PSA) and Distribution & Logistics and our extensive knowledge provide our business partners a solid foundation to build their business. Our offices in Be, Dk, Ge, UK and NL facilitate the E.U. roll-out of int. projects. Corporate Renaissance Group www.crgroup.com

Booth 240

CRG offers Data Automation, Human Resource Management, and Financial Planning & Analysis tools for Microsoft Business Solutions. Come see the products used by thousands of customers and the enhancements to mynSight, like BI reporting on Project data. Help your customers leverage their investments and become more productive.

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Microsoft Worldwide Partner Conference 2004

Exhibitors Creditron, Inc.

Booth 628

www.creditron.com

Save time and money and eliminate errors - automate payment processes with Creditron’s Receivables Open Invoice (ROI) for Microsoft Business Solutions-Great Plains. ROI scans and reads checks and automatically applies payments to open invoices in your customer’s account. Also archives check images for quick reference. ctc Computer Training Centres

Booth 124

www.ctccourses.com ctc - computer training centres is a unique, privately owned Canadian corporation built on a carefully selected team of people of high qualifications, solid experience and commitment to excellence. ctc provides training, consulting, course design and room rentals to government and corporations across Canada. DATABASICS, Inc.

Booth 141

www.data-basics.com DATABASICS’ Timesheet and Expense Reporting software provide MBS partners with an applicaiton designed for “project oriented” companies to meet complex business rules and requirements. Including support for multi-currencies, DCAA compliances, complex approval workflows, multiple reporting periods, and MBS integration. DCS, Inc. www.beyondtheledger.com

Booth 630

Beyond the Ledger scans your AP Invoices and creates AP transactions without typing. Click a button to retrieve scanned documents from your accounting system. Get control of the “Requisition to Check” process via approval routing. The 3-way match of PO, Receipt, and Invoice ensures you only pay once for what you receive! Dirigo, Inc. www.dirigo.com

Booth 526

Dirigo is a leading provider of Product Connectors and Management Packs for the Microsoft Operations Manager (MOM) platform. Our applications create seamless connections between MOM and other widely used management platforms, and employ “Best Practices” management logic to manage business critical applications. eBRIDGE Software, Inc.

Booth 129

www.ebridgesoft.com One Stop Data Integration: eBRIDGE Software is the leading provider of integration solutions for small- and mid-sized businesses. eBRIDGE’s data exchange solutions for EDI, CRM and eCommerce can streamline your business process by leveraging Microsoft applications: Axapta, Great Plains, Navision, Solomon, BizTalk & MSCRM.

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Microsoft Worldwide Partner Conference 2004

Exhibitors Edisoft, Inc. www.edisoft.com

Booth 112

Edisoft,a Microsoft Certified Business Solutions Partner, is a leading developer of integrated EDI software and Internet e-business solutions for Great Plains,Navision and Axapta. Products include VAN and EDI webform service, integrated ASN, barcoding, VICS BOL, remote warehousing and over 900 EDI trading partners template. Eicon Networks

Booth 728

www.eicon.com

A world-leading provider of communication products for networked business applications; secure remote access and virtual private networks. Our portfolio includes a full range of products for applications in branch office connectivity, voice, speech and conferencing, VoIP, UM and fax serving, POS and financial networks. Electrovaya www.electrovaya.com

Booth 226

Electrovaya has designed, developed and markets the SCRIBBLER Tablet PC which offers longer run time than any other Tablet PC. Electrovaya sells high value products globally using an award winning patented lithium ion SuperPolymer® rechargeable battery technology which delivers the highest energy density of any battery. emFAST, Inc. / Centre Reach www.emfast.com

Booth 118

emFAST is a value-added services company dedicated to serving the extended messaging community. emFAST is the extended messaging Fully Accredited Support Team. Centre Reach develops and markets enterprise messaging solutions through a diverse channel of distributors, value-added resellers, and solution integrators. Experlogix, Inc. www.experlogix.com

Booth 341

Experlogix provides a fully parametric product configurator that integrates seamlessly with Microsoft CRM. It is used to ensure that quotes and orders are component compatible, complete, and correctly priced. Its powerful rule and math engines can also be applied to service contracts and opportunities. Fenestrae www.fenestrae.com

Booth 541

Fenestrae is a global provider of wireless and multi-channel communication and collaboration solutions for .NET. Our .NET Connected certified solutions provide out-of-the-box SMS, MMS, WAP and fax connectivity for Microsoft Exchange, Hosted Exchange, SQL Server, BizTalk, Live Communication Server, Office System and MS CRM.

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Microsoft Worldwide Partner Conference 2004

Exhibitors Fieldpoint Service Applications, Inc.

Booth 428

www.fieldpoint.net Alert Software - Advanced Service for Microsoft CRM and Great Plains. 100% Web using .NET framework. Target Market: System Integrators, Technology Solution Providers, Professional Services. -Projects -Helpdesk -Time & Billing -Scheduling -Field Service -Contracts -Portals,Workflow/Escalation -Outlook Integration Find Accounting Software www.findaccountingsoftware.com

Booth 225

FindAccountingSoftware provides fully pre-qualified leads of buyers of accounting software products. Your membership provides you with the opportunity to review and select which projects best fit your expertise and capabilities. Lead summaries are emailed daily. You simply select which leads to pursue! Franklin Covey Sales Performance Group

Booth 724

www.FranklinCovey.com The Sales Performance Group at FranklinCovey specializes in sales force transformation to grow and sustain revenues, providing coaching, training, consulting, tools and measurements. Clients in 40 countries include Fortune 100 and Fortune 500 companies who are leaders in professional services and information technology. Fujitsu Software Corporation

Booth 931

www.netcobol.com Fujitsu Software Corporation, based in Sunnyvale, California. Fujitsu Software Corporation’s NetCOBOL is a COBOL development environment and suite of tools to build fast, mission-critical business systems on open platforms, including Microsoft’s .NET Framework. Geopaq www.geopaq.com

Geopaq provides outsourced Microsoft .Net development services to the enterprises, ISV, and System Integrators. Geopaq partnered with Zoomio to develop MyMarketingMachine -a hosted multichannel marketing platform built on .Net. Geopaq has offices in North America and Europe, and an offshore development center in Pakistan. GOexchange www.goexchange.com

Booth 524

GOexchange “Automated Maintenance for Exchange 5.5, 2000 and 2003”, checks system db’s for consistency, corrects errors, warnings and more to improve system performance, & reduce the average message store by 30-55%, thereby enabling companies to reduce administrative cost, minimize network downtime, and optimize resources.

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Microsoft Worldwide Partner Conference 2004

Exhibitors H2 Technologies

Booth 829

www.h2tech.com H2 Technologies develops service management software, dispatching software, mobile field service software and related technologies for specialty & service contractors. H2’s service dispatch solutions are expressly designed for specialty contractors who provide field service and maintenance services. Horizons International, Inc.

Booth 343

www.hzs.com Horizons Intl clients use discrete & batch processes. Developed for MBS Manufacturing modules, HMS software provides BOM, Production, WIP, Serial # Control, MRP, ECO, Scheduling & Configurator. New modules: Router, Plan & Supply, Pricing Matrix & Shop Floor Control. Custom development, marketing and tiered pricing available. Infommersion, Inc. www.infommersion.com

Booth 729

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Infommersion develops software products that empower users to present information in a manner that is uniquely rich and interactive. With Xcelsius, business users can convert Excel spreadsheets into visually stunning, interactive reports & dashboards. Xcelsius won the Best of COMDEX 2003 award in the software category. InfoSys, Inc. www.infosysusa.com InfoSys provides Physician Practice Management, DME, Long-term Care, Homecare and Hospital clinical, financial and administrative healthcare solutions based on the Microsoft SQL Server platform. InfoSys solutions are HIPAA compliant and seamlessly integrate with Microsoft Business Solutions. Infragistics www.infragistics.com

Booth 725

Infragistics is the largest publisher of presentation layer development tools for Windows Forms, ASP.NET, Tablet PC and COM. Comprised of all major interface elements, Infragistics NetAdvantage 2004 is a complete presentation layer toolset ideal for building commercial class interfaces for all Microsoft Environments. Infusion Development

Booth 1031

www.infusiondev.com

Infusion Development Corporation offers quality software development services, developer training and consulting services for large financial firms in the New York and Toronto areas. We are a Sun Java Partner, Microsoft Certified Solutions Provider, and TIBCO Alliance Partner and Authorized Learning Partner (TALP).

158


Microsoft Worldwide Partner Conference 2004

Exhibitors InstallShield Software Corporation www.installshield.com

Booth 924

InstallShield is the acknowledged leader in software installation, deployment packaging, and updating solutions. The company offers a wide range of products and services that guarantee the successful distribution, management and set up of applications for independent software vendors, systems administrators and end users. International Association of Microsoft Certified Partners (IAMCP) www.iamcp.org

Booth 625

IAMCP is the association for Microsoft Certified Partners with local chapters which give members the opportunity to partner with each other to provide more value in the marketplace. IAMCP membership helps align members with industry partners as well as other Microsoft Certified Partners to provide a marketing edge to each. Itemfield, Inc. www.itemfield.com

Booth 929

Itemfield is the leading provider of a new generation of data transformation software for high-performance, mission-critical enterprise applications. Itemfield saves 70% on implementation of BizTalk Server through its ability to transform and integrate virtually any kind of data, regardless of its source or form. iWay Software www.iwaysoftware.com

Booth 915

iWay Software, an Information Builders company and the world’s leading adapter vendor, accelerates business integration by providing tools that make service-oriented architectures easy to implement. Jaas Systems, Ltd. www.jaas.net

Booth 127

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JAAS Advanced Manufacturing Software (JAMS) provides solutions for the manufacturing marketplace with its applications: Bill of Material/Routing, Production Management, MRP, CRP, Product Configurator and Release Accounting. JAMS integrates seamlessly with MBS-Solomon to bring functionality for all aspects of the business. jLAN Technologies, Inc.

Booth 548

www.handapps.com HandApps provides immediate access to critical business information on a PDA. With HandApps sales people can create and access customer, product and sales data on a PDA. HandApps seamlessly integrates to Great Plains, Navision and Axapta. HandApps Inventory for RMS allows users to perform physical inventory counts on a PDA.

159


Microsoft Worldwide Partner Conference 2004

Exhibitors Kit Software, Ltd. www.kitsoftware.com

Booth 231

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Kit Software provides a package solution for all apsects of contract management, logistics, invoicing and risk management for companies involved in commodity trading and the procurement of raw materials. Fully Integrated with MBS Great Plains software, Kit meets the business requirements of this diverse sector. KVS, Inc.

Booth 1000

www.kvsinc.com KVS developes content archiving software solutions providing total lifecycle management for information in messaging and collaborative systems. Enterprise Vault™ enables users to reduce risk and increase operational efficiency while adhering to best practice and corporate governance for electronic data retention. Lanham Associates

Booth 429

www.lanhamassoc.com www.RetailSupplierLink.com Lanham Associates provides Supply Chain Planning and Execution solutions. Products include Advanced Forecasting & Procurement; E-Ship; EDI; Radio Frequency warehouse applications; and Retail Supplier Link, a vertical market package for companies that sell to retailers. We also offer Security & History Management. Lasata Software

Booth 228

www.lasata.com

Lasata Software provides powerful financial reporting and business analytics with Vision XL, Vision Word, Vision Executive and F9. Create live-access, multi-module reports with analytics like cube analysis, drilldown, and budget writeback. Vision also provides alerting/scheduling and secure access to multiple data sources. LeftHand Networks www.lefthandnetworks.com

Booth 1025

LeftHand Networks leads the IP SAN market in installed systems across multiple industries. The LeftHand SAN, the first full-featured SAN built on existing Ethernet infrastructure, allows customers to eliminate the learning curve, expensive fibre channel components, and complexity associated with fibre channel SANs. Level Platforms, Inc. www.levelplatforms.com

Booth 903

Level Platforms provides tools for VARs and IT service providers to create new profitable service offerings, increase efficiency and remain competitive. Managed Workplace integrates remote monitoring, real-time alerts, asset mgmt., web-based reporting and trouble ticketing, for a low monthly subscription fee, risk-free.

160


Microsoft Worldwide Partner Conference 2004

Exhibitors Logotec Engineering

Booth 913

www.logotecengineering.com/mobile Logotec Engineering is a leading software house present on the European, American and Asian IT market. Logotec offers Mobile@Connector, the rapid development tool for mobile devices. The product was recognized as the “Best Development tool for Pocket PC” of the Microsoft Solution Challenge. M4 Systems, Ltd.

Booth 349

www.m4systems.com M4 Systems have developed some exciting new modules which significantly enhance the value of Great Plains based systems. Our ADVANCED GENERAL LEDGER makes it easy to track transactions by multiple dimensions with minimal or zero coding effort - enabling fantastic frx reporting e.g. by division/customer/product/project/region. MaxQ Technologies, Inc. www.maxqtech.com

Booth 345

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MaxQ Technologies provides advanced supply chain management, financial software and complete business intelligence solutions. MaxQ develops standardized solutons that fully meet the unique needs of specific industries such as consumer goods, industrial distribution and professional service organizations. Maximum Data Solutions

Booth 449

www.maximumdata.com

Maximum Data Solutions is the leading provider of bar coding systems for Microsoft Business Solutions Great Plains and Solomon. Our InTouch Series of software fully integrates solutions for Distribution, Manufacturing, Field Service and Route Accounting. Meridio, Ltd. www.meridio.com

Booth 640

Meridio develops industry leading Electronic Document and Records Management (EDRM) software exclusively for Microsoft platforms. Meridio solutions are designed to transparently integrate with Microsoft Office System products and allow enterprises to leverage their Microsoft investment and realize state-of-the-art EDRM. Merit Solutions, Inc.

Booth 125

www.meritsolutions.com Merit Solutions, using Microsoft Great Plains as a foundation, provides complete business software solutions for life science companies requiring FDA 21 CFR Part 11 and cGMP compliance. With Merit’s life science solution, firms adhere to the strict FDA mandated data validation, security and process integrity requirements.

161


Microsoft Worldwide Partner Conference 2004

Exhibitors Nacio Systems www.nacio.com

NACIO Systems delivers high-reliability dedicated servers, web hosting, connectivity and outsourcing services to businesses that rely on the Internet for daily operation. These services include Managed Hosting, Colocation Services, Network Connectivity, Managed Security, Storage & Back up, and Managed Application Services. NaviCom A/S

Booth 525

www.navicom.dk NaviCom is completely focused on Navision products and this ensures that all of our 50 employees are trained and accredited in the products we provide. Our solutions, Project Management and NaviWEP, are World Wide certified Navision Add On’s by Microsoft Business Solutions. Network Engines

Booth 1016

www.networkengines.com Network Engines develops server appliances for customers and partners worldwide. Our Firewall for Microsoft® Exchange Server ensures Exchange application security by stopping Exchange-focused threats. The Firewall supports local and remote users without compromise to full Exchange features or experience. Nimax

Booth 130

www.nimax.net Nimax is an MBS Partner specializing in addon solutions for Great Plains. Our B2B, B2C and Extranet sites are tightly integrated and provide unparalleled functionality. Order Workflow Manager illuminates and helps expedite the order cycle. Other Great Plains addons include Drop Ship Serial Tracking and Multilevel Pricing. Nodus Technologies, Inc. www.nodustech.com

Booth 329

Nodus Technologies, Inc. delivers State-of-the-Art Electronic Payment Processing solutions. Our Payment Advantage Suite of solutions includes Credit Card Advantage, eStore Advantage, CRM Advantage, and RMS Advantage. These solutions integrate with Great Plains, Small Business Manager, eOrder, eConnect, RMS and CRM. Nolan Computers

Booth 229

www.nolancomputers.com Nolan Computers is a software development house that has played an integral part in thousands of installations of Great Plains. Nolan Computers’ latest product release is the MS-CRM Integration Framework which provides an efficient, customizable integration between Microsoft CRM and Microsoft Great Plains including V8.0.

162


Microsoft Worldwide Partner Conference 2004

Exhibitors Olympic Systems, Inc.

Booth 331

www.projectcost.net Project Cost is a .Net connected solution that is totally integrated with Great Plains Edition and Small Business Manager. Project Cost collects project related cost information as a part of the normal business transaction process. Integration points include A/P, P/O, R/M, Inv, Sales Order, Payroll and G/L. Opalis Software, Inc. www.opalis.com

Booth 529

Opalis is dedicated to delivering solutions that automate IT operations. The flagship product, OpalisRobot, reduces operational costs and increases productivity using a workflow environment to automate, integrate and simplify IT operations. Open Systems, Inc. www.osas.com

Booth 901

Open Systems, Inc. is a single source provider of accounting, eBusiness, NFP, distribution and manufacturing solutions. Products include OSAS and TRAVERSE. OSI solutions are flexible, easily customized, scalable and portable, runs on a wide variety of operating systems. Source code is included at no charge. Optika, Inc. www.optika.com

Booth 442

Optika, now a division of Stellent Inc., is a leading provider of Imaging, Business Process Management (BPM) and Records Management software. The Stellent Imaging and BPM System (formerly Acorde) offers seamless integration with Microsoft Business Solutions, allowing companies to manage business documents and transactions, resulting in increased efficiency and reduced operating cost. Paramount Technologies, Inc. www.paramountusa.com

Booth 340

Paramount Technologies, Inc. is a leading provider of solutions for enterprise procurement. WorkPlace eProcurement delivers requisitioning, inventory fulfillment, receiving, RFQ, vendor contracts, PunchOut and automatic PO creation. WorkPlace interfaces to Project Accounting, PO Commitments, Encore, WennSoft and more. Pathguide Technologies, Inc. www.pathguide.com

Booth 110

PathGuide Technologies, Inc. is a privately held software developer specializing in real-time warehouse management systems and on-line time and attendance solutions. Headquartered in Washington State, the company offers systems, consulting, service and support to wholesale distributors and Fortune 500 clients.

163


Microsoft Worldwide Partner Conference 2004

Exhibitors Polar Bear Corporate Education Solutions

Booth 940

www.polarbear.com Polar Bear Corporate Education Solutions is Canada’s largest provider of corporate technology education and consulting services, offering a full spectrum of application, technical and project management courses designed to suit every skill level. ProClarity Corporation www.proclarity.com

Booth 629

Information-driven organizations use the ProClarity software platform to provide made- to-order or out-of-the box analytic solutions. ProClarity products transform data to information and information to understanding. Professional Advantage www.profad.com

Booth 328

New! Excel-erate Great Plains reporting with Webhouse! New features in Excel & Webhouse – easily create powerful P&L reports in minutes. Large transaction volumes, consolidations are no issue, just slice & dice. Also available · Personnel Agency Management (Staffing solution) · Company Data Archive (Archive transactions). Protocom Development Systems www.protocom.com

Booth 831

Protocom is a leading developer of network security solutions. Protocom specializes in directoryenabled password management. Protocom Password Management Suite of products, including Protocom SecureLogin Single Sign On, enhances security, lowers administration costs and improves employee productivity. QUALIGRAM www.qualigram.com

Booth 443

With a 10-year experience, QUALIGRAM is committed to help businesses succeed with scalable and comprehensive enterprise process and project management solutions. QUALIGRAM, a Microsoft Certified Partner, received various awards from Microsoft (Best software publisher 2001, Best Builder Office System Solution 2003). QualityLogic, Inc.

Booth 1030

www.qualitylogic.com Flexible, responsive testing for software and hardware products: end-to-end testing for functionality, compatibility and interoperability. Authorized Test Lab for Microsoft’s Platform Test, Designed for Windows Mobile logo and Tablet PC Catalog. Clients include Microsoft, Nokia, Ericsson, Kyocera, AT&T, Sprint and HP.

164


Microsoft Worldwide Partner Conference 2004

Exhibitors RADVISION

Booth 824

www.radvision.com RADVISION (Nasdaq: RVSN) is the leading provider of products and technologies for video conferencing, desktop multimedia communication, video telephony, and the development of converged voice, video and data over IP and 3G. Red Maple Press, Inc.

Booth 441

www.redmaple.com Red Maple focuses on MBS-Axapta. Our range of products include: 1. end-user training with manuals and on-line learning, 2. software modules written natively in X++, including our popular Contract Management, and 3. Axapta utilities including Credit Card processing. Red Maple is an ISV with 4 years of Axapta experience. RepeatSeat

Booth 942

www.repeatseat.com RepeatSeat is a global entertainment services company offering unique ticketing solutions to performing arts & sports venues, movie theatres, excursion & tourist attractions and conferences/trade shows. Our Private Label TRM™ solution works behind the scene while enhancing the venue’s brand. RockySoft Corporation www.rockysoft.com

Booth 126

RockySoft Corporation provides distributors and manufacturers with a powerful, all-in-one supply chain visualization and advanced planning system, to streamline forecasting, planning, and procurement. Pack light with lean inventory and reach new heights. RSA Security www.rsasecurity.com

Booth 919

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RSA Security Inc. helps organizations protect private information and manage identities of people & applications accessing and exchanging information. RSA Security’s portfolio of solutions include identity & access mgmt, secure mobile & remote access, secure enterprise access and secure transactions. Sales Performance International

Booth 108

www.spisales.com SPI has helped put the principles of Solution Selling® at the core of Microsoft’s selling process - helping all 5,000-strong sales professionals, and thousands of Microsoft’s business partners, consistently apply proven sales principles to make a real difference to their customers and meet expectations.

165


Microsoft Worldwide Partner Conference 2004

Exhibitors SalesPad, LLC.

Booth 140

www.salespad.net SalesPad™ is a fully integrated .NET™ application for Great Plains™ providing real-time customer & financial management capabilities: Workflow organization and order processing, Managerial decision making tools, Advanced customer contact maintenance (CRM), Enhanced inventory control, “On the Fly” customer reporting. Sandler*Kahne Software, Inc.

Booth 330

www.sksoft.com Extend your Solomon offering with these popular additions from Sandler*Kahne Software: £ Project Resource Planning & Estimating £ Project Work Orde £ eBanking Suite for Solomon IV: • Positive Pay • AP EFT • AR EFT • Lockbox Processing • Shop Floor Control w/ Scheduling & Capacity Planning ScanSoft, Inc.

Booth 925

www.ScanSoft.com Millions of users rely on ScanSoft applications every day. ScanSoft PDF Converter turns PDF files into Microsoft Word documents, while PDF Create! is the affordable way to create PDF. Also visit the ScanSoft booth to see OmniPage® Pro Office, PaperPort Pro Office and Dragon NaturallySpeaking®. Selective Software, Inc.

Booth 241

www.selectivesoftware.com Selective Software, Inc. is a Certified Solution Developer of third party vertical applications. Our staff provides valuable experience for the installation, training and support of Great Plains and SBM. We specialize in the trucking and construction/job management industries as well as government applications. Shavlik Technologies www.shavlik.com

Booth 825

Shavlik Technologies is a leading security products and services firm, offering easy-to-use, affordable security solutions for mid-tier and large organizations. Products include Shavlik HFNetChkPro, the industry standard for security patch management, and EnterpriseInspector, a network inspection tool.

166


Microsoft Worldwide Partner Conference 2004

Exhibitors Sierra Computer Solutions

Booth 324

www.time-clock.com Sierra Computer Solutions’ Time & Attendance software, TimeMaster, optimizes productivity, reducing labor costs by automating time and attendance, including job costing, benefit administration, and data collection and includes a bi-directional interface integrating labor data with Microsoft Business Solutions applications. Silver Bullet www.silverbt.com

Booth 000

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Do you know which vertical industry has the largest untapped potential? We are the Silver Bullet of International Business Software. There’s a complex need, there’s a Silver Bullet, and there’s no competition. What more could you ask for? We keep it simple. Do you? Singlefin

Booth 448

www.singlefin.net Singlefin - managed protection services: E-Mail Spam and Virus Filtering, Web Filtering, IM Filtering & Disaster Recovery. We are looking for a few key partners worldwide. Contact Allan Jeffrey, ajeffrey@singlefin.net, 619.806.9968 or Jake Jacoby, jjacoby@singlefin.net, 619.806.9969 Skelta Workflow .NET

Booth 1029

www.skelta.com

Skelta Workflow .NET is a 100% .NET based embeddable business process automation engine and workflow platform at the core. It gives rapid integration of BPM capabilities to ISVs and Solution Providers, which helps them make their solutions agile, collaborative, auditable and process driven. Software4You Planungssysteme GmbH

Booth 909

www.software4you.com Software4You Planungssysteme offers a suite of products for Microsoft based Business Intelligence systems. Key areas are ETL, Data Connection, Budgeting and Data Analysis. SourceCode - K2.net

Booth 841

www.k2workflow.com SourceCode Technology Holdings (SourceCode) develops and distributes the K2.net™ product - leading edge workflow software that significantly increases business productivity by automating business processes and creating an integrated workflow environment. K2.net leverages a broad spectrum of Microsoft technologies.

167


Microsoft Worldwide Partner Conference 2004

Exhibitors STORServer, Inc. www.storserver.com

Booth 1013



STORServer®, Inc. provides the award-winning STORServer® Backup Appliance for enterprise data protection, archiving and disaster recovery. The backup appliance includes hardware, software, integration and support. STORServer® sells through a worldwide distribution of partners. Syntergy, Inc. www.syntergy.com

Booth 930

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Syntergy provides products, solutions and services for Collaborative Knowledge Management, Content Management, and Enterprise Portal systems. We specialize in SharePoint Portal Server 2003 by providing addon products such as Audit, Livemail and Bulk Loader along with products and services to support migration to SharePoint. TECTURA Corporation www.tectura.com

Booth 424

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TECTURA, a Gold Certified Microsoft Partner, provides integrated business solutions for the manufacturing, distribution and service industries & develops complementary applications (e.g. ReQlogic for Web-based procurement). With ~200 employees in 15 offices, TECTURA supports 800+ clients. Awards include Partner of the Year. Temtec

Booth 224

www.temtec.com Executive Viewer provides access to Microsoft Analysis Services for analysis and reporting via the web. Users can explore data from any perspective, dynamically sort/select information, create calculations, generate graphs, print formatted reports, drill-through to relational data and more with unbeatable response times. The Versatile Company www.versatilecompany.com

Booth 631

Versatile is a leading training company around Project Management and Microsoft Project. Our role based training for Microsoft Project is available for resale by our business partners. Come learn about out partner program and join today. Tick Tock Software, Inc.

Booth 624

www.ticktocksoftware.com Payroll Time & Attendance is a cutting-edge time and attendance solution offered to small to mid-sized MBS customers. It auto creates all timecards in MBS application and offers true bi-directional communication capabilites that enable seamless data flow between MBS and Payroll Time & Attendance.

168


Microsoft Worldwide Partner Conference 2004

Exhibitors Transcender

Booth 941

www.transcender.com Transcender provides IT professionals with thorough, award-winning certification exam preparation software. Transcender offers three types of products that can be used together to provide a complete training solution: TranscenderCert™ exam simulations, TranscenderFlash™ review software and TransTrainer™ CBT videos. Tzunami, Inc.

Booth 1040

www.k-wise.com Tzunami is an ISV specializing in Document management solutions over SharePoint Portal Server. The K-Wise Deployer is based on a patented clustering technology allowing rapid document migration & off-line construction of SharePoint sites. It also provides improved search capabilities and customized Taxonomy management tools. Unitime Systems, Inc. www.unitime.com

Booth 425

Unitime Systems, a leading provider of labor management and time automation solutions, has helped over 1,600 small to enterprise-sized organizations enhance the performance of employees, managers, and overall operations. Unitime Systems’ solutions maximize workforce activities, improve automation, and streamline processes. Universal Data, Inc. www.udisolutions.com

Booth 440

Universal Data Inc. delivers consulting and technical services in an efficient, cost effective manner, as well as, design and manufacture high-quality hardware and software for distribution and warehouses. Venali www.venali.com

Booth 842

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Venali is a leading provider of Enterprise Fax solutions. Venali enables businesses to use their existing IT systems to reliably send, receive, and manage their faxes. Venali eliminates the need for separate fax servers, fax machines and fax lines - along with the maintenance issues associated with them. VIA NET.WORKS USA www.vianetworks.net VIA USA is a leading provider of Windows Dedicated Hosting and Windows Shared Hosting (ASP.NET - ASP - FrontPage - SharePoint) services for small- to medium-size businesses around the globe.

169


Microsoft Worldwide Partner Conference 2004

Exhibitors Vineyardsoft Corporation www.vineyardsoft.com

Booth 114

Vineyardsoft develops the award-winning KnowledgeSync “Active Business Alerts” solution for all MBS products, including Great Plains, Solomon, Axapta, and Microsoft CRM. KnowledgeSync identifies critical, time-sensitive data within (and between) any MBS products, it triggers alerts, Crystal Reports, and data updates. Vintela, Inc.

Booth 106

www.Vintela.com Vintela provides innovative platform integration solutions that enable Windows to integrate with UNIX and Linux environments. Vintela solutions enable organizations to leverage their existing investment in Microsoft products, by extending their ability to manage mixed environments through Microsoft systems and interfaces. vSync www.vsync.com

Booth 102

For more than a decade, vSync, has provided industry-leading training and implementation services to the Microsoft community. Our experienced staff has become the industry experts in business compliance, focusing on integrated EDI and Shipping for Microsoft Great Plains. vSync. The right solution for your business. V-Technologies, LLC. www.vtechnologies.com

Booth 430

V-Technologies LLC offers 2 shipping solutions that integrate the warehouse to the front office. StarShip™ supports multiple carriers while ShipGear® is middleware that connects UPS OnLine® WorldShip® to Microsoft Great Plains. Both products interface to SOP and update freight, shipment detail, and Batch ID. Wellspring Software www.wellspringsoftware.com

Booth 531

PrintBoss: produces laser printed checks and forms on blank stock. PrintBoss manages: multiple copies, multiple printers, signatures, logos, Positive Pay files, emails, and more. Effective, inexpensive accounting forms and outstanding tech support. The best and most cost effective way to print checks and accounting forms. Wizard Technologies www.wizardus.com

Booth 142

Wizard Technologies presents iConsultant, advanced, easy-to-use implementation software designed specifically for clients of Microsoft Business Solutions-Great Plains, Solomon, and CRM. Clients can now control TBD costs and the implementation process; and reduce their TCO by as much as 30% and cost of implementation by 50%.

170


Microsoft Worldwide Partner Conference 2004

Exhibitors Xplore Technologies Corp.

Booth 730

www.xploretech.com Xplore Technologies is an innovative leader in the design, manufacturing and marketing of rugged mobile pen computing systems.Our pen tablet computers combine leading-edge patented ruggedization techniques and award winning ergonomic designs.Xplore’s products are built to operate in physically demanding environments. Yosemite Technologies, Inc.

Booth 911

www.yosemitetech.com Yosemite Technologies is a global provider of enterprise-caliber backup solutions for the small-tomedium enterprise (SME). Yosemite’s flagship product, TapeWare®, provides a single solution for environments running Microsoft® Windows, Linux, Novell NetWare® and UNIX. ZANTAZ, Inc. www.zantaz.com

Booth 828

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ZANTAZ® the leading provider of end-to-end e-communications management solutions for compliance, electronic discovery and email management.

171


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Microsoft Exhibitors

Microsoft Exhibitors


Microsoft Worldwide Partner Conference 2004

Microsoft Exhibitors Microsoft® Business Solutions Booth 17BC

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Microsoft® Business Solutions – Microsoft® Business Network www.microsoft.com/businesssolutions

Microsoft® Business Network allows businesses to streamline business processes between them and their customers, vendors, and other trading partners—from the largest to the smallest. With Microsoft Business Network, businesses will see results fast and will help keep costs down by easily automating their business transactions with their trading partners. Integration capabilities in Microsoft Business Network eliminate the need for data re-entry and let businesses use Microsoft Office System to extend Microsoft Business Solutions applications. Booth 16AD

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Microsoft® Business Solutions – Axapta® www.microsoft.com/businesssolutions

Microsoft® Business Solutions–Axapta® can be tailored to support unique business processes quickly and cost-effectively, and includes integrated functionality across finance, supply chain management, e-commerce, customer relationship management, human resource management, balanced scorecard and knowledge management, business analytics and multilanguage and multicurrency. Booth 18BC

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Microsoft® Business Solutions – Great Plains® www.microsoft.com/businesssolutions

Microsoft® Business Solutions–Great Plains® is a proven solution for small, mid-market and corporate businesses. Microsoft Great Plains provides a broad-based, extensible and solid foundation to enable business growth through applications across financials, distribution, human resources and payroll, customer relationship management, project accounting, e-business, manufacturing and supply chain management. Booth 16BC

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Microsoft® Business Solutions – Navision® www.microsoft.com/businesssolutions

Microsoft® Business Solutions–Navision® is an integrated business management solution designed specifically for the unique needs of growing, small to mid-sized companies. Microsoft Navision includes financial management, supply chain management (including manufacturing and distribution), customer relationship management (including relationship management and service management) and e-commerce.

173


Microsoft Worldwide Partner Conference 2004

Microsoft Exhibitors

Booth 18AD

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Microsoft® Business Solutions – Solomon www.microsoft.com/businesssolutions

Microsoft® Business Solutions–Solomon is a full-featured business management solution with core strengths that benefit small and mid-market project, service, and distribution-driven organizations. By providing integrated data and reporting capabilities that help improve business insight, along with customization tools that let enable solution adaptation, Microsoft Solomon empowers users to excel in their industries. Booth 19C

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Microsoft® Business Solutions – Analytics FRx® and Forecaster® www.microsoft.com/businesssolutions

Microsoft® Business Solutions for Analytics–FRx® and Forecaster® FRx Software Corp. is a leading provider of advance financial analytic applications to mid-market and corporate businesses seeking to bring more control to their financial analysis and reporting processes. FRx offers Microsoft Business Solutions for Analytics–FRx, a financial reporting standard, as well as Microsoft Business Solutions for Analytics–Forecaster, a browser-based budgeting and planning application. Booth 17AD

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Microsoft® Business Solutions – Retail Management System www.microsoft.com/businesssolutions

Microsoft® Business Solutions Retail Management System is a comprehensive retail solution designed specifically for small and medium-sized retailers. It includes functionality for point-of-sale, inventory management, and pricing, as well as enhanced management of customer relationships. It integrates with familiar accounting and Microsoft Office software to make reporting, marketing, and other functions more efficient. Booth 20BCD

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Microsoft® Business Solutions – Services www.microsoft.com/businesssolutions

An integral part of a solution is professional services—the support, training, and consulting that increase the value of the solution and ensures it remains a fundamental tool for a customer’s growth and success. Microsoft Business Solutions complements the services of a local partner to offer highly trained local assistance plus the innovative, award-winning services of Microsoft. Booth 20A

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Microsoft® Business Solutions – US ISV Team www.microsoft.com/businesssolutions

Looking for a specific add-on or industry solution to enhance your Microsoft applications? Learn about the tools available to customers and partners to identify the offerings from our Independent Software Vendor (ISV) partners.

174


Microsoft Worldwide Partner Conference 2004

Microsoft Exhibitors

Booth 19B

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Microsoft® Business Solutions – Total Solution Financing www.microsoft.com/businesssolutions

Total Solution Financing from Microsoft® Capital Corporation is available to cover the costs associated with Microsoft Business Solutions implementations such as software, services, maintenance and hardware. Total Solution Financing transforms large “cash up-front” technology investments into affordable monthly payments over three to five years. Booth 19D

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Microsoft® Business Solutions – Manufacturing and Distribution www.microsoft.com/businesssolutions

Microsoft Business Solutions Manufacturing and Distribution applications provide manufacturers and distributors with a comprehensive solution to effectively manage and improve their business operations. These solutions encompass the entire business process cycle and provide the means to improve business performance throughout the company. Booth 19A

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Microsoft® Business Solutions – Professional Services and Not-for-Profit www.microsoft.com/businesssolutions

offers strong, comprehensive applications that help enable professional services and not-for-profit (NFP) organizations run more efficiently and effectively. Its professional services applications help manage every aspect of services, from customer relationships and projects, to business process outsourcing and financials. The NFP applications help companies effectively budget, manage funds, encumber accounts and manage grants. These professional services and NFP applications help companies streamline their operations, improve customer relationships, and make faster, smarter decisions. Booth 15ABCD

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Microsoft® Business Solutions – CRM www.microsoft.com/businesssolutions

Microsoft® Business Solutions CRM helps organizations capture and share customer information to drive more tailored marketing, stronger sales, and more consistent customer service, resulting in more profitable customer relationships. Accessible via Web client, or through Microsoft Outlook®, Microsoft CRM can be easily integrated with business management solutions to help ensure access to the customer information needed to drive more business.

175


Microsoft Worldwide Partner Conference 2004

Microsoft Exhibitors Microsoft Partner Program Competency Booth 2B

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Microsoft E Business-Biz Talk and Content Management Server/BPI www.microsoft.com/biztalk/

Microsoft BizTalk® Server 2004 and Microsoft Host Integration Server 2004 reduce the complexity of integrating systems and processes, while Microsoft Commerce Server 2002 enables highly-scalable commerce sites. As part of Windows Server System™, all integrate with Microsoft Visual Studio® .NET to enable developers to build solutions more quickly and with fewer lines of code. Booth 1A

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Microsoft Information Worker Competency http://members.microsoft.com/partner/ competency/iwcomp/

The Information Worker Solutions Competency is for technology partners who have proven proficiency in using the Microsoft Office System to build individual, team and productivity solutions. Visit our kiosk or http://members.microsoft.com/partner/competency/iwcomp/ to learn more about this newly launched Microsoft Partner Program Competency today! Booth 1B

Microsoft® SQL Server™ www.microsoft.com/sql

As a leading data management platform, SQL Server presents an incredible opportunity for partners to grow their businesses by reaching more customers. Learn about new partner initiatives and opportunities available through SQL Server 2000 Reporting Services and SQL Server “Yukon”. Also meet with SQL Server Product Managers who believe in success through partnership! Booth 5ABCD

Microsoft ISA 2004 – ISA/Security www.microsoft.com/isaserver

Microsoft® Internet Security and Acceleration (ISA) Server 2004 is the advanced application layer firewall, VPN, and Web cache solution that enables customers to easily maximize existing IT investments by improving network security and performance. ISA Server 2004 is a member of the Microsoft Windows Server System™, a comprehensive and integrated server infrastructure designed to meet the needs of developers and IT professionals, and to flexibly run the programs and solutions that enable information workers to reach, analyze, and share information quickly and easily.

176


Microsoft Worldwide Partner Conference 2004

Microsoft Exhibitors

Booth 4C

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Microsoft Windows Small Business Server 2003 And Partners www.microsoft.com/office/smallbusiness

Microsoft Windows Small Business Server 2003 provides channel partners, including value-added resellers (VARs), value-added providers (VAPs), system builders, system integrators (SIs), and original equipment manufacturers (OEMs), with an integrated server platform. With Windows Small Business Server 2003, partners can build solutions for small businesses and offer more services and better support in order to increase their revenue opportunities. To learn more, visit www.microsoft.com/ partner/sbs2003/ Booth 3ABCD

Microsoft ISV Team http://members.microsoft.com/partner/ competency/isvcomp/default.sapx

Visit the ISV / Software Solutions Expo booth to find out how your business can succeed with Microsoft. From product testing and technical enablement information to planning your business and providing sales and marketing assistance, the Microsoft Partner Program for ISVs is poised to help you grow your business. Booth 4AB

Microsoft Business Solutions Competency http://members.microsoft.com/partner/ program/competencies/mbsolutions.aspx

Regardless of the size of your organization or the market segments you serve, the Microsoft Business Solutions Competency will help you differentiate your ERP and CRM capabilities with Microsoft Business Solutions technologies. Visit our kiosk to learn more about this newly launched Microsoft Partner Program Competency today! Booth 6CD

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Microsoft Licensing/Software Asset Management Solutions

No matter what size customers you have, they can benefit from the software asset management services you provide. Both you and your customers will benefit. You can expand your service offerings while helping customers manage their software assets. Watch for the Licensing / Software Asset Management Solutions competency later this year.” Booth 6AB

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Microsoft Software Advisor Open License Value Microsoft CRM CSA

Do you want to earn advisor fees when you help your customers acquire Microsoft software? Come learn about the business opportunities with Microsoft Software Advisor for Open License Value and Microsoft CRM Certified Software Advisor for Microsoft CRM. Visit our kiosk today!

177


Microsoft Worldwide Partner Conference 2004

Microsoft Exhibitors

Booth 4D

Microsoft Learning www.microsoft.com/traincert/ www.microsoft.com/mspress/

Learn More. Go Further. Microsoft Learning is committed to providing effective and customized learning solutions that tightly align with customer and partner needs. Offerings include skills assessments, learning products, books, online reference materials and formal training to help partners and customers achieve their full potential by increasing knowledge and building skills that enable more powerful usage of Microsoft technology. See first hand, the new and innovative learning products in increasingly flexible formats that fit individual’s unique learning styles and objectives. You’ll also hear about the latest information around the Microsoft Certified Professional Program. Exciting news that you won’t want to miss. Make sure that you make a stop at the Microsoft Learning booth in the Expo. Booth 1C

Advanced Infrastructure – Exchange www.microsoft.com/exchange

Exchange Server 2003 has expanded and improved deployment tools to help ensure a smooth upgrade/migration. Increase server availability with Mailbox Recovery Center, Recovery Storage groups, instantaneous backups with support for Windows Server 2003 Volume Shadow Copy services. Exchange Server 2003 also includes improved management and Microsoft Operations Manager monitoring features.. Booth 2A

Advanced Infrastructure – Management Solutions www.microsoft.com/management

The Microsoft Solutions for Management (MSM) provide partners the best practice guidance with recognized industry IT processes in deploying Microsoft technologies. Partners are then able to provide higher competency in secure and reliable services to customers with improved operational efficiency managing the Windows platform. Booth 2D

Advanced Infrastructure – Management Partners www.microsoft.com/management/mma

The Microsoft Management Alliance (MMA) is a resource center for partners who want to build management solutions that integrate with Microsoft’s Management technologies. The MMA will help you develop complementary products, such as management packs and product connectors, that can make achieving market success using Microsoft’s Management technologies easier than ever. Booth 1D

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Advanced Infrastructure – Storage www.microsoft.com/storage

Storage solutions built using Windows Storage Server 2003 provide high-performance, easy-tomanage, and cost-effective file serving, storage, and data protection for your customers. Learn how Microsoft can provide you with the solutions, tools and resources to help you take advantage of this rapidly growing market.

178


Microsoft Worldwide Partner Conference 2004

Microsoft Exhibitors Booth 2C

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Advanced Infrastructure – Hosting http://www.microsoft.com/serviceproviders/

If you are an ISV converting your packaged application to the internet, or an organization offering hosting services, we’d like to talk with you! Visit the Microsoft Communications Sector booth to learn the process for Hosting Solutions Gold Certification, discover the value of utilizing Windows Hosting Solutions to optimize and expedite service delivery, and realize how flexible month-tomonth software licensing can help with cash flow management.

Microsoft Exhibitors — Other Booth 7D

MSDN Subscriptions msdn.microsoft.com/subscriptions

MSDN® Subscriptions delivers access to the latest Microsoft® developer tools and technologies, including Visual Studio® .NET 2003 — the most comprehensive tool for building and deploying a broad range of applications for Microsoft Windows, the Web, mobile devices, as well as Web services. To find out more about MSDN Subscriptions, please visit: msdn.microsoft.com/subscriptions. Booth 7A

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Microsoft Windows XP Tablet PC www.tabletpc.com

Members of the Tablet PC Product Team from Redmond will be on-site to show you Windows XP Tablet PC Edition 2005 running on a variety of Tablet PC form factors and discuss how solutions built on Tablet PC drive value for your customer. Booth 7C

Microsoft Hardware http://www.microsoft.com/hardware/ default.mspx

Offering Your Customers Extraordinary ROI: A 20-year history of product development and dedication to customer research result in superior products that enhance employee productivity with industry-leading technology, comfortable designs, and time-saving features. Whether your customer runs a small business, manages IT purchasing decisions at a larger corporation, or is a consumer, Microsoft mouse and keyboard products offer features and designs tailored to suit each customer’s unique needs. Product managers from the Hardware Group will be on-site to show you the latest product designs and answer questions about hardware offerings for System Builders and other Microsoft Partners. Booth 8AB

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Microsoft Windows Mobile www.microsoft.com/windowsmobile

See how Windows Mobile can change your life and grow your business! Stop by to try out the latest Windows Mobile-based Pocket PCs and Smartphones and learn how to build relationships with Windows Mobile partners that can add serious Velocity to your business.

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Microsoft Exhibitors

Booth 7B

Microsoft Virtual Server www.microsoft.com/windowsserversystem/ virtualserver

Microsoft Virtual Server 2005 is the most cost-effective virtual machine solution designed for Windows Server 2003 to improve operational efficiency in software test and development, legacy line of business application migration, and server consolidation scenarios. Booth 9A

Microsoft Partner Events www.MicrosoftPartnerEvents.com

Let Microsoft help you reach your customers and prospects with seminars, events, and webcasts! Microsoft Partner Events provides U.S. partners with tools, content, and services to help you plan, deliver, and measure your own events. Learn more about the services by visiting www.MicrosoftPartnerEvents.com. Booth 9C

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Embedded, DSS http://msdn.microft.com/embedded

Discover how Microsoft Windows Embedded can help develop devices more efficiently and shorten time to market with familiar tools and the proven Windows technology. Stop by our booth to see how you can build and leverage relationships and learn about licensing options through our Microsoft Authorized Embedded Distributors. Booth 9B ������� ��� �� �������� ����� �������������

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Partner Co-Marketing & Sales Tools www.ms-gearup.com

Marketing and Sales Enablement tools to help grow your business, increase your sales and make it easier to sell Microsoft products and solutions. Includes self-help and co-marketing opportunities like GearUp campaign materials, TurnKey Marketing programs and Answers 2004 Seminars and Sales Tools like the Sales Tool Kit, Configurator and Intelligent Knowledge Engine. . Booth 11ABCD

Microsoft Speech Partner Program www.microsoft.com/speech/partners

The Microsoft Speech Partner Program is designed to facilitate opportunities for increased revenues and profit for partners who build, deploy, and resell Microsoft Speech Server solutions. Microsoft and its partners are making investments to establish speech as a mainstream, pervasive technology by creating a common speech platform and communicating the business value of speech to enterprise companies.

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Microsoft Worldwide Partner Conference 2004

Microsoft Exhibitors

Booth 10ABCD

Microsoft Media Center Editions (MCE) www.microsoft.com/mediacenter

Discover Entertainment that Tunes into you. Microsoft Windows XP Media Center Edition, available on Media Center PCs, delivers advanced computing plus easy to use integrated digital entertainment for the home. New for 2004: available for licensing to System Builders in all supported geographies. Stop by for a glimpse of what’s coming this Holiday season. Booth 9D

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Micrsoft MapPoint www.microsoft.com/mappoint

Microsoft MapPoint Web Service, Location Server and MapPoint 2004 desktop mapping application provide a rich development environment which enables ISVs and SIs to generate significant new revenue opportunities from the LBS market. Whether you’re looking to leverage core mapping features such as address geocoding, driving directions or real-time location within your existing applications or specialize in building location aware applications for fleet tracking, field service or mobile-sales force automation MapPoint integration will help put your applications a step ahead of the rest.

Microsoft Office Booth 12A

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Microsoft Personal and Team Productivity www.microsoft.com/office

In FY05, Microsoft will deliver a global campaign targeting End-users (or Information Workers) of Microsoft Office, and Business Decision Makers, to motivate them to try, buy, deploy and adopt Microsoft Office 2003. We will create a groundswell of awareness, usage and demand for new value around Microsoft Office System around the areas of improved personal productivity by better information management, in the office and on the road, and team productivity to work better with others. The heart of this execution is Microsoft Office Professional Edition 2003, Windows SharePoint Services, Microsoft Office OneNote 2003 and Windows Mobile devices such as SmartPhones and Pocket-PC phones, and the IT story with Microsoft Exchange 2003, Windows Server System and other IW Infrastructure technologies. This will be complemented by campaigns around EPM, Portals, Office Live products to evangelize the complete value of Microsoft Office System.

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Microsoft Worldwide Partner Conference 2004

Microsoft Exhibitors

Booth 12B

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Microsoft Infrastructure and Deployment www.microsoft.com/office

The Desktop Deployment Initiative and Team and Personal Productivity-Infrastructure scenario are core to integrated Marketing Partner play supporting the Microsoft Platform strategy and the Operational Efficiciency GTM. Together the purposes of these Partner-led initiatives are to set the platform stage on both server and client sides to allow deployment of latest and greatest productivity solutions and applications. The most sought after enterprise level productivity solutions and applications (e.g. Doc Management, Business Process Automation/Workflow, Portals, Information Worker solutions, etc.) demand consistent platform and infrastructure to drive TCO and Productivity increases. Together the Desktop Deployment Initiative and the Team and Personal Productivity-Infrastructure scenario were built to provide the guidance, resources and tools for Microsoft Partners to support our shared customers standardize on the appropriate platform to increase their productivity through these latest technologies and solutions. Come visit this Pavillion Kiosk to learn about the Partner focused messaging, tools, resources and programs being launched to support these two very important joined initiatives. Booth 12C

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Microsoft Office Live and RTC GTM www.microsoft.com/office

The RTC GTM brings together Microsoft Office Real-time Collaboration solutions that help customers to efficiently share information and ideas for faster and more informed business decisions. The GTM will target Enterprise and Mid-Market BDMs and TDMs. The GTM features Office Live Meeting and Office Live Communications Server, as well as a new client application code-named “Istanbul.” Booth 12D

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Microsoft Small Business Solutions www.microsoft.com/office

In FY05, Microsoft will deliver a global campaign targeting Small and Medium Business customers of Microsoft Office to motivate them to try, buy, adopt Microsoft Office Small Business Edition 2003. At the heart of execution, we will create a groundswell of awareness, usage and demand for Microsoft Office Editions, Outlook with Business Contact Manager, and Windows SharePoint Services. Learn how you can provide solutions and services that address key challenges unique to small businesses.

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Microsoft Worldwide Partner Conference 2004

Microsoft Exhibitors

Booth 13A

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Microsoft Excel Add-In for SQL Server Analysis Services www.microsoft.com/office

The Microsoft Office Excel Add-in for SQL Server Analysis Services enables employees to use Microsoft Office Excel to access relevant information and quickly create customized reports. Using the Excel Add-in for Analysis Services, your organization can utilize Microsoft Office Excel 2003 to access and integrate relevant information from multiple sources, perform in-depth analysis, and develop sophisticated reports that will improve vital business activities such as planning, budgeting, and forecasting. Booth 13B

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Microsoft Enterprise Project Management www.microsoft.com/office

The Microsoft Office Solution Accelerator for Six Sigma provides the visibility, insight, control, and flexibility companies need to achieve and sustain breakaway business results. It is designed to help an organization manage Six Sigma projects more effectively, provide deeper insight into the financial impact of Six Sigma projects, and enable organizations to learn from previous knowledge gathered across the enterprise. Booth 13C

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Microsoft Information Bridge Framework www.microsoft.com/office

Microsoft Office Information Bridge Framework: Connecting Office Documents and Email to Enterprise Information. Information Bridge Framework is the technology empowering Information Workers to consume and act upon enterprise information in the context of the specific MS Office document content. Booth 13D

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Solution Accelerator for Sarbanes-Oxley www.microsoft.com/office

The Microsoft Office Solution Accelerator for Sarbanes-Oxley facilitates regulatory compliance and sustainable corporate governance by enhancing visibility over financial processes and internal controls. The Solution Accelerator enables document and information management, automated workflow, worker collaboration, and status reporting. Using core Microsoft Office System components and select deployment partners, the Microsoft Office Solution Accelerator for Sarbanes-Oxley is an affordable solution that utilizes existing investments, is easy to deploy, familiar to users, and extensible to meet each company’s evolving compliance requirements.

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Microsoft Worldwide Partner Conference 2004

Microsoft Exhibitors

Booth 14A

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Microsoft Content Management Server www.microsoft.com/cmserver

Content Management Server provides a faster and more cost-effective way to create, deploy and maintain mission-critical, content-rich Web sites. Business users are empowered to create and publish Web content directly from within Word; developers and system administrators can quickly build and deploy .NET Web sites and Web services through tight integration with VisualStudio.NET. Booth 14B

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Microsoft SharePoint Products and Technologies www.microsoft.com/sharepoint

SharePoint Products and Technologies deliver highly scaleable collaboration solutions with flexible deployment and management tools, all in a familiar browser-based and Microsoft Office Systemintegration environment. Microsoft Windows SharePoint Services allows users to create, use, and manage sites focused on team productivity and information sharing, while Microsoft Office SharePoint Portal Server 2003 connects those sites with people, teams, knowledge, and applications. Booth 14C

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Microsoft Business Scorecards Accelerator www.microsoft.com/office

The Microsoft Office Business Scorecards Accelerator enables employees to define, visualize, and manage scorecard metrics and strategies across the enterprise. The Business Scorecards Accelerator is a Web-based solution that allows people to define and manage scorecard metrics efficiently using familiar applications, and it delivers the tools needed to communicate the relationships between key performance indicators and concrete business objectives. InfoPath

Booth 14D

Microsoft® Office InfoPath™ 2003 www.microsoft.com/office/infopath

Microsoft® Office InfoPath™ 2003 helps you gather information flexibly and efficiently in rich, dynamic forms and easily integrate it with other processes and applications through XML Web Services. These solutions allow you to more effectively share, reuse, and repurpose information by connecting people, information, and processes – improving collaboration and decision-making. Booth 14D

Microsoft OneNote 2003 www.microsoft.com/office/onenote/

OneNote 2003 enables you to capture, organize, and reuse your notes on laptop, desktop, or Tablet PCs. This new Office System program combines the freedom and flexibility of paper notes with the efficiency and power of digital organizational tools, enabling you to work with your notes and information more productively.

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Microsoft Worldwide Partner Conference 2004

Microsoft Exhibitors

Microsoft Partner Program Engagement Booth 641

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Microsoft Partner Program www.microsoft.com/partner/program

Find out how to be more successful in the marketplace. Get the details on training & readiness, technical support and services, go-to-market campaigns, the partner Web site and overall program information. Enter our drawing for a chance to win a plasma TV & Microsoft Windows XP Media Center Edition PC.

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Awards Microsoft Worldwide Partner Conference 2004 Awards


Microsoft Worldwide Partner Conference 2004

Microsoft Partner Program Awards Microsoft is proud to recognize partners who developed exemplary solutions for their customers during the past year. These outstanding partners demonstrated significant customer impact, originality, effective time to market, and deployment of advanced features and optimization of Microsoft technologies to solve a business need. For each award category, one finalist is chosen from each region of the world, including:

Asia Canada Europe/Middle East/Africa Japan Latin America South Pacific U.S. We invite all Worldwide Partner Conference attendees to attend a high-energy celebration of finalists and winners. The Awards Ceremony will be held on July 12 at 8:00pm. Many surprises are expected, and cocktail attire is suggested.

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Microsoft Worldwide Partner Conference 2004

Microsoft Partner Program Awards

Category Descriptions

Advanced Infrastructure Network infrastructures today are growing increasingly complex with the demand for web-based applications, internal and external portals, solutions for managing large amounts of data and translating it into business intelligence, and more efficient communications—both within the enterprise and from remote sites. Enterprises are looking to Microsoft technologies to meet these demands, and looking for technology partners with the skills and expertise to design and implement innovative, cost-effective solutions that incorporate these technologies. The Microsoft Advanced Infrastructure Solutions Award is for technology partners that have proven their competency in designing and/or implementing one or more of the following complex infrastructure solutions. £

£ £

£

£

£

£

High-availability design and deployment solutions based on the Active Directory® service and Microsoft Identity Integration Server Advanced migration or deployment solutions based on Microsoft® Exchange Server Data management, migration, and server consolidation solutions based on Microsoft SQL Server™ 2000 Design and implementation of storage solutions using the Microsoft Windows® Storage Server operating system Design and implementation of systems management solutions based on Microsoft Systems Management Server Consistent, high-quality, hosted or outsourcing service built on Microsoft technology and the Microsoft .NET Framework Mobile device solutions focused on manufacturing and distributing high-quality mobile devices using Microsoft technology

Business Intelligence With the ever-increasing speed of business, companies must find ways to capture and analyze business data in the most efficient and timely manner. By definition, Microsoft Business Intelligence (BI) partners provide a solid reporting and analysis solution to help improve organizations by providing business insight to all employees—leading to better, faster, and more relevant decisions. The broad Microsoft BI story is supported by several components: £ £ £

SQL Server 2000 (including SQL Server 2000 Reporting Services) Office System Client Tools Microsoft Business Solutions for Analytics

This award is for partners with proven competency in implementing BI solutions that feature expertise in the areas of Data Warehousing, Online Analytical Processing (OLAP), Data Mining, and Decision Support by using the right combination of the components mentioned above.

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Microsoft Worldwide Partner Conference 2004

Microsoft Partner Program Awards Information Worker Employee productivity is considered to be one of today’s greatest challenges within organizations of all sizes. The growing, connected, collaborative, and mobile workforce has embraced a variety of hardware, software, and service technologies to enable them to work more efficiently in a wide variety of locations. Thus, there is a growing need for solutions that meet information workers’ needs in the areas of: £ £ £ £

Communication and collaboration Portals Project and process management Productivity

Solution providers have a greater impact on their customers by providing solutions built on familiar programs that enable them to better manage, prioritize, and collaborate on increasing volumes of information. This can help lead to increased service revenues, new market opportunities, and a renewed focus on high-value customer engagements.

Integrated E-Business Today, servers running Microsoft BizTalk® Server, Microsoft Commerce Server, Microsoft Content Management Server, SharePoint® Portal Server, and Microsoft Host Integration Server on Windows Server™ 2003 form the backbone of a growing number of e-business infrastructures. Delivering the high levels of reliability and availability required of business-to-consumer websites requires not only great technology, but also the competency to plan, deploy, support, and migrate those solutions. Microsoft solutions partners have capitalized on this opportunity to help organizations build integrated, interoperable, modularized, extensible, and secure e-business solutions that connect information, systems, people, and processes. The Microsoft Integrated E-Business Solutions Award is designed to recognize partners with proven proficiency in implementing and deploying serverbased portals for driving Internet commerce, and business applications featuring: £ £ £ £ £ £ £

Business-to-Business Application Integration (B2B) Business Process Management (BPM) Internet Business Digital Rights Management Enterprise Application Integration (EAI) Extranet/Hosting Web Application/Portal Development Web-Based Workflow/Orchestration Solutions

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Microsoft Worldwide Partner Conference 2004

Microsoft Partner Program Awards ISV/Software Solutions Independent Software Vendors (ISVs) face a unique set of challenges among Microsoft solutions partners. Increasing business needs and ever-changing customer and technology demands all add to the pressure of running a successful software business. Given these market pressures, ISVs need to distinguish themselves and stand out in the marketplace if they want to grow their business. The Microsoft ISV/Software Solutions Award is designed to provide recognition to partners who specialize in developing and marketing packaged software solutions based on Microsoft technologies.

Learning Organizations of all sizes, and in all industry segments, adopt Microsoft technology to increase efficiency and productivity. Successfully incorporating technology into their everyday operations requires having the right skills. A proven method to get these skills is through training. Whether this takes place in a classroom, online, or from a book, Microsoft’s training delivery partners are growing increasingly adept at providing learning solutions tailored to provide the skills and knowledge businesses and individuals need, in order to get the most from their investments in Microsoft technology. The Learning Solutions Award demonstrates a partner’s commitment and ability to deliver highquality learning services using a consultative engagement model. It also validates the impact that skills assessment, technical training, student mentoring, and Microsoft Certified Professional exam preparation have on customer satisfaction, and the application of Microsoft technology to solve business problems. This award is for technology partners who have proven their ability to provide individuals and organizations engaged in evaluating, planning, deploying, using, and maintaining business-critical systems and applications—built on the Microsoft platform—with the skills required to maximize their investments. Winning this award will identify you as a leader in Microsoft’s premier commercial training and delivery channel, making it easier to expand the scope of your services and your market potential. The winning organization: £ £ £

Provides training services based on Microsoft technologies Has been innovative in its approach to training Uses sales and marketing resources and tools to help you support your customers and grow your business with Microsoft software and solutions

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Microsoft Worldwide Partner Conference 2004

Microsoft Partner Program Awards Microsoft Business Solutions Successfully selling, deploying, and implementing Microsoft Business Solutions (MBS) solutions requires unique skills, expertise, and business acumen. By providing and delivering customerfocused solutions, partners will be able to differentiate themselves from competitors and competitive solutions. Submission for—and winning—this award will differentiate your business and allow your customers to see that you stand above the market in delivering quality services. Finalists will show a proven competency in deploying Microsoft Business Solutions focused on: £

£

£ £

£ £

Enterprise resource management (ERM)—Competency in Microsoft Business Solutions–Great Plains®, Microsoft Business Solutions–Solomon®, Microsoft Business Solutions–Navision®, Microsoft Business Solutions–Axapta®, and Microsoft Business Solutions Small Business Manager Customer relationship management (CRM)—Competency in Microsoft Business Solutions CRM applications Retail—Competency in Microsoft point-of-sale applications Provide an overview of the solutions proposed and implemented, and what products were used to solve the customer’s issues Describe any challenges that occurred during the project and how you overcame these issues Describe how your solutions and MS products have helped the customer, giving details of cost versus return

Networking Infrastructure With the release of the easy and affordable Windows Small Business Server 2003 and rapidly declining server hardware prices, more of your small business customers can unlock the potential of their PCs and people. Our partners are taking advantage of this opportunity with first server deployments, upgrades, and server pre-installations, as well as providing ongoing and/or high-value services to these small businesses with the scenarios enabled with Windows Small Business Server 2003. The Microsoft Networking Infrastructure Solutions Award is for technology partners that have proven their competency in designing and/or implementing one or more of the following networking infrastructure solutions. £

£

£

£

Deploying and customizing intranet sites using Windows SharePoint Services, fully integrated into Windows Small Business Server 2003 Creating customized web applications using Microsoft SQL Server 2000, a fully integrated component of Windows Small Business Server 2003 Establishing customer server maintenance agreements using monitoring and reporting tools integrated into Windows Small Business Server 2003 Building a profitable services business deploying Windows Small Business Server, providing ongoing maintenance and/or providing services to enable key customer benefits

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Microsoft Worldwide Partner Conference 2004

Microsoft Partner Program Awards Security As a leader in the computing industry, Microsoft carries a substantial responsibility for improving Windows platform security; however, only by engaging with partners can we jointly fulfill the vision and promise of our Trustworthy Computing Initiative (TWC). A priority of TWC is to collaborate with partners in making Windows secure by design, default, and deployment, and to improve related communications to all customers (SD3+C). In recognition of partner commitment to helping mutual customers become more secure, if your firm has proven competency in building advanced security product-service solutions to protect customer’s information assets, the Microsoft Security Solutions Award profiles your accomplishments. The Security Solutions Award is designed to recognize partners that specialize in delivering security products-services for the Windows systems platform.

Small Business Small businesses are companies with fewer than 50 employees, or fewer than 25 PCs, or that typically do not have the resources to hire a dedicated IT staff to build, implement, and manage technical solutions to their business needs. However, many small businesses have recognized that technology can help them achieve success. The Small Business Solution Award will recognize the partner who demonstrates the greatest innovation of an existing Microsoft-based solution in a business with fewer than 50 employees and/or fewer than 25 PCs, and who can demonstrate the impact that innovation has had on the customer’s business. The winning solution will show an impact in providing ways for small businesses to: £ £ £

£

Grow their customer base and service their customers Operate their businesses more efficiently and with better access to critical information Collaborate and share information—both internally and externally—with their customers and partners Improve the security and dependability of their technology solutions

These are a few of the everyday technology challenges of a small business. To implement AND support these solutions, small businesses require consultants to help them realize some of the benefits of technology—including saving time and money, improving customer service/management, acquiring new business, and increasing employee productivity. Partners should identify customers using Microsoft products and services such as Microsoft Business Solutions (e.g., Great Plains edition, bCentral services™, Retail Management System), Small Business Server, Windows XP, Office 2003 SBE, Windows CE devices, and likely, an SQL-based line of business application from a third party to assist them in achieving their business goals. Partners should also describe the techniques used in remotely supporting the small business—such as configuring alerts to automatically notify the appropriate person within the partner’s business, and performing remote administration of the server.

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Microsoft Worldwide Partner Conference 2004

Microsoft Partner Program Awards Software Asset Management The Software Asset Management Advocate Award recognizes partners that specialize in working with customers to help them realize the benefits of Software Asset Management (SAM). Recipients of this award will have proven ability in: £

£

£

Promoting the practice of Software Asset Management through ongoing marketing activities, including advertising and events Providing complete Software Asset Management services—from inventory to policies and procedures to servicing ongoing SAM plans Demonstrating customer loyalty and satisfaction resulting from successful delivery of SAM services

The winner of this award is a leader in the field of Software Asset Management.

Winning Customers (CSI) The Winning Customers Award recognizes partners’ successful implementations of solutions on the Microsoft platform that “wins” customers in a competitive situation and involves any of the following: Server Consolidation Solution of the Year Server consolidation is an opportunity to reduce TCO, reduce platform complexity, and improve overall infrastructure management to ensure that your server infrastructure is managed and grows in a controlled and productive manner. Server Consolidation involves single workload consolidation, reducing the number of servers performing a single function (such as file and print services), or multiple application consolidation (reducing the number of servers by consolidating single-app servers), leveraging the performance, manageability, reliability, and storage capacity enhancements in the Windows Server Family. Multiple application consolidation (reducing the number of servers by consolidating single-app servers) should emphasize the benefits of workload management tools. Any consolidation scenario may emphasize the benefits of applications, tools, and prescriptive guidance that make consolidation easier. NT4 Migration Solution of the Year WS03 is built to make migrating from NT4 easier. Then, WS03 makes managing the server environment more efficient. Migration should emphasize performance, manageability, reliability, and storage capacity benefits, compared to legacy NT4 systems. NT4 scenarios may also highlight the quick migration time, which can be cut in half through the use of migration tools, services, and best practices. Netware Migration Solution of the Year The Netware Migration category rewards partners who design, deploy, and build Microsoft Windows Server solutions in place of existing Novell Netware implementations. The solution should highlight expertise in designing a deployment based on a core Microsoft operating system from the Windows 2000 Server family, or from the Windows 2003 Server System; and highlighting the migration barriers, business drivers, and resultant business/technical improvements (lower TCO, easier administration/management, etc.) due to migration.

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Microsoft Worldwide Partner Conference 2004

Microsoft Partner Program Awards UNIX Migration Solution of the Year Corporations are looking to save money by moving away from expensive proprietary UNIX-based platforms to higher performance, lower cost, Intel-based platforms. Today’s businesses want to modernize their applications, making them easier to use, develop, deploy, and manage. UNIX migration provides a path for moving these workloads and extending them to run side by side with modern, best-of-breed Windows and .NET applications—all on a single, easy-to-manage familiar platform. UNIX migration scenarios should emphasize—in addition to the TCO benefits of x86 hardware—the benefits of evolving the application to .NET, making it fully interoperable with other web-based applications; making applications into it a simpler and more familiar-to-use Windows application or a web-based application, increasing its usability; and the benefits of prescriptive guidance for migration and tools like Services for UNIX which leverage existing UNIX skill sets. Identity Management The Identity Management category rewards partners who design, deploy, and build solutions utilizing Active Directory, Active Directory Application Mode, Microsoft Identity Integration Server 2003, or Universal Description, Discovery, and Integration (UDDI) services as part of a Microsoft Windows Server System™ implementation. The solution should highlight expertise in designing a deployment that helps the customer integrate identity information across a wide variety of identity stores, easily provision and de-provision accounts, and identity information across systems. The solution should showcase designs built around Active Directory services and the benefits provided to the customers—including improvements in operational efficiency and security as well as reductions in costs associated with managing their identity infrastructure. Application Platform — .NET Hosted Solution of the Year Windows Server 2003 provides an integrated set of application services—including web server, application server, web services, UDDI services, and directory services functionality—that deliver core application functionality and support for a variety of technologies in a customer’s IT environment. Windows Server combined with Visual Studio® .NET not only enables ISVs and consultants to deliver high performance, reliable, and secure applications, and web services for their customers at a lower cost of ownership and shorter time to market than the alternatives, Windows Server also helps reduce customers’ overall cost of ownership through its support for existing systems and lower overall cost of operations. Winners in the Application Platform .NET category should include: £

Examples that leverage Windows Server application services including: l l l l l l l

£

Developer productivity Deployment productivity Operations productivity Performance, scalability, reliability Security Lowest cost solution Shortest time to market

Mission critical applications delivered with .NET by ISVs/SIs, and the customer example that shows not only the mission critical nature, but the performance, scalability, and reliability.

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Microsoft Worldwide Partner Conference 2004

Microsoft Partner Program Awards High Performance Computing (HPC) Solution of the Year HPC combines multiple Symmetric Multi-Processor (SMP) computer systems together with highspeed interconnects to achieve the raw computing power of classic “big-iron” supercomputers. These clusters work in tandem to complete a single request by dividing the work among the server nodes, reassembling the results, and presenting them to the client as though a single-system did the work. HPC clusters are used for solving the most challenging and rigorous engineering tasks facing the present era. High performance computing systems’ parallel computers are used in a wide variety of disciplines. Meteorologists use them for the prediction of tornadoes and thunderstorms. Computational biologists use them for performing DNA analysis. Pharmaceutical companies use them for the design of new drugs. They are used by oil companies for seismic exploration. They are used on Wall Street for the analysis of financial markets. NASA uses them for aerospace vehicle design. Even the entertainment industry uses them for special effects in movies and commercials. The high-end applications executed on high performance computers are characterized by extensive computation of numerous equations, where the equations have many variables. These applications are also characterized by large data sets, fine granularity, and are applied complex in scientific and business environments. Small Business Solution of the Year Small businesses typically do not have the resources to hire a dedicated IT staff to build, implement, and manage technical solutions for their business needs. However, many have recognized that technology can help them to achieve success in their businesses. The Small Business Solution of the Year Award recognizes a partner who demonstrates the greatest innovation with an existing Microsoft-based solution— in a business with 99 or fewer employees, and/or 50 or fewer PCs—and can demonstrate the impact that innovation had on the customer’s business. Providing ways for small businesses to: £ £ £ £

Grow their customer base and service their customers Operate their businesses more efficiently and with better access to critical information Collaborate and share information both internally and externally, with their customers and partners Improve the security and dependability of their technology solutions

These are a few of the everyday technology challenges of a small business. To implement AND support these solutions, small businesses require consultants to help them realize some of the benefits of technology—including saving time and money, improving customer service/management, acquiring new business, and increasing employee productivity. Partners should identify customers using Microsoft products and services—such as Microsoft Business Solutions (e.g., Small Business Manager, Great Plains edition, bCentral services, Retail Management System), Windows Small Business Server, Windows XP, Office XP, Windows CE devices, and perhaps an SQL-based line of business applications from a third party assisting them in achieving their business goals. Partners should also describe the techniques used in remotely supporting the small business—such as configuring alerts to automatically notify the appropriate person within the partner’s business and performing remote administration of the server.

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Microsoft Worldwide Partner Conference 2004

Microsoft Partner Program Awards Customer Experience (CPE) Customer satisfaction The Customer Experience Award recognizes exceptional customer service through an event, activity, process, or program that directly contributes to increased customer satisfaction.

Global SI Microsoft Global Enterprise Services and Technology Partner of the Year Special Recognition Award for 2004 The Microsoft Global Enterprise Services and Technology Partner of the Year Special Recognition Award is given to the global services or technology partner that has demonstrated leadership and has been the most valuable global enterprise partner in delivering Microsoft solutions to our mutual enterprise customers in the past year. The input for this award is provided by the Microsoft worldwide field global partner regional leaders, the Enterprise and Partner Group leaders in our top countries, and the Microsoft Corporate team.

Global ISV Microsoft Global ISV Partner of the Year Special Recognition Award for 2004 The Microsoft Global ISV Partner of the Year Special Recognition Award is given to the global independent software vendor partner that has demonstrated outstanding leadership and is the most valuable global enterprise and medium business partner in delivering Microsoft solutions to our mutual enterprise customers in the past year. The input for this award is provided by the Microsoft worldwide field global partner regional leaders, the Development & Platform Evangelist leadership, Enterprise and Partner Group in our top countries, and the Microsoft Corporate team.

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Targeted Roadmaps

Targeted Roadmaps

Microsoft Worldwide Partner Conference 2004


Enterprise

➊

Enterprise 1


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps



Enterprise Keynote Sessions Date

Time

Session/Event/Speaker

Location

July 11

8:30am - 12:00pm

Allison Watson, Simon Witts

ACC

July 13

9:00am - 11:15am

Allison Watson, Steve Ballmer

ACC

Breakout Sessions Time

ID

Title

Location

2:00pm

BL6

Measuring the Value of Partnering - Partner Metrics

718A

2:00pm

LS1

How Customers Define a Consultative Learning Partnership

713AB

2:00pm

R1

U.S. East Region - Sales Integration with your Microsoft Field Counterparts

718B

2:00pm

R2

U.S. Central Region - Sales Integration with your Microsoft Field Counterparts

206ABCD

2:00pm

R3

U.S. West Region - Sales Integration with your Microsoft Field Counterparts

701A

2:00pm

SM5

Marketing with Microsoft: Running effective Go-to- 202ABCD market campaigns

3:30pm

AP4

Building Smart Client Applications in the Microsoft Platform

206ABCD

3:30pm

BL6 Repeat

Measuring the Value of Partnering - Partner Metrics

718A

3:30pm

VM1

Leveraging Microsoft to Differentiate Your Solution in Healthcare and Life Sciences

717AB

3:30pm

VM10

Microsoft Manufacturing Industry Strategy and Partnering Opportunities

718B

5:00pm

AN2

Exchange Server 5.5 - 2003 Upgrade

716B

5:00pm

AP10

Visual Studio Team System: Managing the Software 205ABCD Lifecycle with Integrated Tools - Part I

5:00pm

IW2

Enhancing Customer Value for Business Applications using Microsoft Office System and Information Bridge Framework

716A

5:00pm

SM17

Emphasizing the Microsoft Value in Competitive Situations

206EF

5:00pm

VM9

Financial Services Industry Strategy and Partnering Opportunities

701A

July 11

197


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Breakout Sessions Time

ID

Title

Location

2:00pm

BL16

Building Successful Sourcing Practice on the Microsoft Platform: Enterprise Partner Opportunity

716B

2:00pm

SE9

Security Business and Technology Unit Update with Mike Nash, Corporate VP

205ABCD

2:00pm

VM11

Microsoft Worldwide Industry Strategy

701A

3:30pm

BL14

Gartner Viewpoint: Needed: New Sales and Partnering Models

701A

3:30pm

SM19

Selling With Microsoft in the Enterprise

202ABCD

3:30pm

VM2

Doing Business with the new Public Sector Vertical

718A

5:00pm

AP5

Get “Connected” with Partner Opportunities in Business Intelligence

203ABCD

5:00pm

AP11

Visual Studio Team System: Managing the Software 205ABCD Lifecycle with Integrated Tools - Part II

5:00pm

SE8

Anatomy of a Network Hack: How to Get Your Network Hacked in 10 Easy Steps

206EF

5:00pm

SM10

Create Demand with Microsoft Partner Marketing

202ABCD

5:00pm

VM11 Repeat

Microsoft Worldwide Industry Strategy

701A

2:00pm

AN3

Operational Efficiency & Productivity GTM: NT4 Upgrade Opportunity and Overall Value Proposition for Partners

718B

2:00pm

AP1

Using the Windows Server System as a Competitive Advantage

201CDEF

2:00pm

AP6

Get “Connected” with Partner Opportunities in Application Replatforming

206ABCD

2:00pm

SM13

How to Succeed at Selling Software Assurance…and 202ABCD profit from managing it

3:30pm

AN4

Competitive Platform Value: Server

718B

3:30pm

AN10

Windows Server System Value Proposition

713AB

3:30pm

AP5 Repeat

Get “Connected” with Partner Opportunities in Business Intelligence

203ABCD

3:30pm

BL3

Sharing Perspectives on Improving the Customer Experience

701B

5:00pm

AN6

Microsoft Operations Manager 2005 Enterprise Wide Support

718A

5:00pm

AN11

How to Cost Effectively Deploy Windows XP and Office 2003 Using the New Business Desktop Deployment Solution Accelerator

718AB

July 12

July 13

198


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Breakout Sessions Time

ID

Title

Location

5:00pm

AP9

Discovering Business Opportunities with Business Process and Integration Servers

206ABCD

5:00pm

SE8 Repeat

Anatomy of a Network Hack: How to Get Your Network Hacked in 10 Easy Steps

206EF

5:00pm

VM5

Smarter Retailing Initiative / Smarter Hospitality Solutions

714B

ID

Title

Location

9:00am

HOL401

Introducing Microsoft Virtual Server 2005

104BC

9:00am

HOL415

Accelerate Your Clients’ Microsoft Windows XP and Microsoft Office 2003 Deployments Through Microsoft Solution Accelerator for Business Desktop Deployment

106B

9:00am

HOL417

Managing Your Technology Infrastructure with Active Directory

106A

9:00am

HOL450

Introduction to Microsoft SQL Server 2005 (Code Name “Yukon”)

105

9:00am

HOL451

Managing UNIX and Linux Systems Using Microsoft 105 Systems Management Server 2003

9:00am

HOL452

Manage Enterprise Mobile and Wireless Computing Devices with Microsoft Systems Management Server 2003

105

9:00am

HOL453

Patch Management of Your Exchange Environment

105

9:00am

HOL454

Building Custom Microsoft Operations Manager Reports Using Microsoft SQL Server 2000 Reporting Services

105

10:30am

HOL403

Administering Microsoft Windows Update Services

106B

10:30am

HOL405

Protect Your Network with Microsoft Internet Secu- 106A rity and Acceleration Server 2004

10:30am

HOL413

Integrating Microsoft Windows Small Business Server 2003 with Microsoft Windows XP and Microsoft Office Small Business Edition 2003

104D

10:30am

HOL418

Speech-enabling Web Applications and Services Using Microsoft Speech Server

104BC

10:30am

HOL425

Discovering Microsoft Business Solutions–Great Plains 8.0

104A

10:30am

HOL429

Implementing Server Security

105

12:00pm

HOL406

Microsoft Communication and Collaboration Solutions

104D

Hands-On Labs Time

July 10

199


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Hands-On Labs Time

ID

Title

Location

12:00pm

HOL410

Understanding Business Intelligence Solutions with Microsoft Office Visio 2003

103AB

12:00pm

HOL419

Planning your Migration from Microsoft Windows NT Server 4.0 to Microsoft Windows Server 2003

106A

12:00pm

HOL430

Implementing Client Security for Microsoft® Windows® 2000 and Microsoft Windows XP

106B

12:00pm

HOL434

Using Microsoft Distributed File System and 104BC Microsoft File Server Migration Toolkit on Microsoft Windows Server 2003 to Simplify Consolidation of File Servers

12:00pm

HOL436

Overview of Microsoft Windows XP Service Pack 2 Security Technologies

105

1:30pm

HOL409

Migrating from Microsoft Exchange Server 5.5/Microsoft Windows NT 4 Server to Microsoft Exchange Server 2003/Microsoft Windows Server 2003

103AB

1:30pm

HOL412

Using Microsoft Office Enterprise Project Management in Your Services Business

104A

1:30pm

HOL416

Microsoft Windows XP Service Pack 2 with Advanced Security Technologies for OEM System Builders

106B

1:30pm

HOL417

Managing Your Technology Infrastructure with Active Directory

106A

1:30pm

HOL427

Deploying, Implementing and Managing Microsoft Office Live Communications Server 2003

105

3:00pm

HOL402

Exploring Microsoft Windows Services for UNIX 3.5

103AB

3:00pm

HOL408

Increased Operational Efficiency Solutions

104D

3:00pm

HOL429

Implementing Server Security

104A

3:00pm

HOL431

Implementing Application Security

106B

3:00pm

HOL434

Using Microsoft Distributed File System and 104BC Microsoft File Server Migration Toolkit on Microsoft Windows Server 2003 to Simplify Consolidation of File Servers

3:00pm

HOL437

Deploying and Managing Microsoft Windows XP Service Pack 2

105

4:30pm

HOL402

Exploring Microsoft Windows Services for UNIX 3.5

104BC

4:30pm

HOL403

Administering Microsoft Windows Update Services

106B

4:30pm

HOL409

Migrating from Microsoft Exchange Server 5.5/Microsoft Windows NT 4 Server to Microsoft Exchange Server 2003/Microsoft Windows Server 2003

106A

4:30pm

HOL426

Fueling the Next Wave of Collaboration—An Overview of Microsoft Office Live Meeting

105

200


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Hands-On Labs Time

ID

Title

Location

4:30pm

HOL430

Implementing Client Security for Microsoft® Windows® 2000 and Microsoft Windows XP

103AB

9:00am

HOL450

Introduction to Microsoft SQL Server 2005 (Code Name “Yukon”)

105

9:00am

HOL451

Managing UNIX and Linux Systems Using Microsoft 105 Systems Management Server 2003

9:00am

HOL452

Manage Enterprise Mobile and Wireless Computing Devices with Microsoft Systems Management Server 2003

105

9:00am

HOL453

Patch Management of Your Exchange Environment

105

9:00am

HOL454

Building Custom Microsoft Operations Manager Reports Using Microsoft SQL Server 2000 Reporting Services

105

2:00pm

HOL401

Introducing Microsoft Virtual Server 2005

104BC

2:00pm

HOL408

Increased Operational Efficiency Solutions

104D

2:00pm

HOL411

Managing Different Environments with Microsoft Systems Management Server 2003

105

2:00pm

HOL416

Microsoft Windows XP Service Pack 2 with Advanced Security Technologies for OEM System Builders

106B

2:00pm

HOL435

Achieving More With Microsoft Business Solutions - Solomon 6.0

104A

2:00pm

HOL436

Overview of Microsoft Windows XP Service Pack 2 Security Technologies

106A

3:30pm

HOL415

Accelerate Your Clients’ Microsoft Windows XP and Microsoft Office 2003 Deployments Through Microsoft Solution Accelerator for Business Desktop Deployment

106B

3:30pm

HOL419

Planning your Migration from Microsoft Windows NT Server 4.0 to Microsoft Windows Server 2003

106A

5:00pm

HOL405

Protect Your Network with Microsoft Internet Secu- 106A rity and Acceleration Server 2004

5:00pm

HOL412

Using Microsoft Office Enterprise Project Management in Your Services Business

104BC

5:00pm

HOL426

Fueling the Next Wave of Collaboration—An Overview of Microsoft Office Live Meeting

105

5:00pm

HOL431

Implementing Application Security

106B

9:00am

HOL450

Introduction to Microsoft SQL Server 2005 (Code Name “Yukon”)

105

9:00am

HOL451

Managing UNIX and Linux Systems Using Microsoft 105 Systems Management Server 2003

July 11

July 12

201


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Hands-On Labs Time

ID

Title

Location

9:00am

HOL452

Manage Enterprise Mobile and Wireless Computing Devices with Microsoft Systems Management Server 2003

105

9:00am

HOL453

Patch Management of Your Exchange Environment

105

9:00am

HOL454

Building Custom Microsoft Operations Manager Reports Using Microsoft SQL Server 2000 Reporting Services

105

2:00pm

HOL402

Exploring Microsoft Windows Services for UNIX 3.5

104BC

2:00pm

HOL405

Protect Your Network with Microsoft Internet Secu- 106A rity and Acceleration Server 2004

2:00pm

HOL410

Understanding Business Intelligence Solutions with Microsoft Office Visio 2003

106B

2:00pm

HOL425

Discovering Microsoft Business Solutions–Great Plains 8.0

103AB

2:00pm

HOL437

Deploying and Managing Microsoft Windows XP Service Pack 2

104A

3:30pm

HOL412

Using Microsoft Office Enterprise Project Management in Your Services Business

106A

3:30pm

HOL418

Speech-enabling Web Applications and Services Using Microsoft Speech Server

104BC

3:30pm

HOL419

Planning your Migration from Microsoft Windows NT Server 4.0 to Microsoft Windows Server 2003

104D

3:30pm

HOL430

Implementing Client Security for Microsoft® Windows® 2000 and Microsoft Windows XP

106B

3:30pm

HOL435

Achieving More With Microsoft Business Solutions - Solomon 6.0

103AB

3:30pm

HOL436

Overview of Microsoft Windows XP Service Pack 2 Security Technologies

105

5:00pm

HOL401

Introducing Microsoft Virtual Server 2005

104BC

5:00pm

HOL403

Administering Microsoft Windows Update Services

106B

5:00pm

HOL413

Integrating Microsoft Windows Small Business Server 2003 with Microsoft Windows XP and Microsoft Office Small Business Edition 2003

104D

5:00pm

HOL427

Deploying, Implementing and Managing Microsoft Office Live Communications Server 2003

105

5:00pm

HOL429

Implementing Server Security

106A

9:00am

HOL450

Introduction to Microsoft SQL Server 2005 (Code Name “Yukon”)

105

9:00am

HOL451

Managing UNIX and Linux Systems Using Microsoft 105 Systems Management Server 2003

July 13

202


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Hands-On Labs Time

ID

Title

Location

9:00am

HOL452

Manage Enterprise Mobile and Wireless Computing Devices with Microsoft Systems Management Server 2003

105

9:00am

HOL453

Patch Management of Your Exchange Environment

105

9:00am

HOL454

Building Custom Microsoft Operations Manager Reports Using Microsoft SQL Server 2000 Reporting Services

105

2:00pm

HOL404

Protect Your Network with Microsoft Internet Secu- 106A rity and Acceleration Server 2004

2:00pm

HOL413

Integrating Microsoft Windows Small Business Server 2003 with Microsoft Windows XP and Microsoft Office Small Business Edition 2003

104D

2:00pm

HOL415

Accelerate Your Clients’ Microsoft Windows XP and Microsoft Office 2003 Deployments Through Microsoft Solution Accelerator for Business Desktop Deployment

106B

2:00pm

HOL425

Discovering Microsoft Business Solutions–Great Plains 8.0

104A

2:00pm

HOL434

Using Microsoft Distributed File System and 104BC Microsoft File Server Migration Toolkit on Microsoft Windows Server 2003 to Simplify Consolidation of File Servers

3:30pm

HOL406

Microsoft Communication and Collaboration Solutions

104D

3:30pm

HOL409

Migrating from Microsoft Exchange Server 5.5/Microsoft Windows NT 4 Server to Microsoft Exchange Server 2003/Microsoft Windows Server 2003

106A

3:30pm

HOL418

Speech-enabling Web Applications and Services Using Microsoft Speech Server

104BC

3:30pm

HOL427

Deploying, Implementing and Managing Microsoft Office Live Communications Server 2003

105

3:30pm

HOL431

Implementing Application Security

106B

5:00pm

HOL410

Understanding Business Intelligence Solutions with Microsoft Office Visio 2003

104BC

5:00pm

HOL416

Microsoft Windows XP Service Pack 2 with Advanced Security Technologies for OEM System Builders

106B

5:00pm

HOL417

Managing Your Technology Infrastructure with Active Directory

106A

5:00pm

HOL426

Fueling the Next Wave of Collaboration—An Overview of Microsoft Office Live Meeting

105

5:00pm

HOL435

Achieving More With Microsoft Business Solutions - Solomon 6.0

104A

203


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Exhibitors/Sponsors Company Name

Type

Booth #

AutoProf

Exhibitor

1019

Castelle

Exhibitor

917

Fenestrae

Exhibitor

541

GOexchange

Exhibitor

524

Infommersion

Exhibitor

729

Infragistics, Inc.

Exhibitor

725

iWay Software

Exhibitor

915

Kit Software Limited

Exhibitor

231

Opalis Software, Inc.

Exhibitor

529

Protocom Development Systems

Exhibitor

831

RSA Security

Exhibitor

919

Shavlik Technologies

Exhibitor

825

Silver Bullet Technologies

Exhibitor

444

Syntergy, Inc.

Exhibitor

930

TECTURA Corporation

Exhibitor

424

Tzunami, Inc.

Exhibitor

1040

Venali

Exhibitor

842

ZANTAZ, Inc.

Exhibitor

828

Microsoft Advanced Infrastructure Storage

Microsoft Exhibitor

1D

Microsoft Business Intelligence

Microsoft Exhibitor

13A

Microsoft Business Intelligence

Microsoft Exhibitor

14C

Microsoft Business Network

Microsoft Exhibitor

17BC

Microsoft Business Process & Integration Server (BPI)

Microsoft Exhibitor

2B

Microsoft Business Solutions - Axapta

Microsoft Exhibitor

16AD

Microsoft Business Solutions - Great Plains

Microsoft Exhibitor

18BC

Microsoft Content Management Server

Microsoft Exhibitor

14A

Microsoft Embedded, DSS

Microsoft Exhibitor

9C

Microsoft Enterprise Project Management

Microsoft Exhibitor

13B

Microsoft Information Bridge Framework

Microsoft Exhibitor

13C

Microsoft Information Worker Competency

Microsoft Exhibitor

1A

Microsoft Infrastructure and Deployment

Microsoft Exhibitor

12B

Microsoft MapPoint

Microsoft Exhibitor

9D

Microsoft Office Live and RTC GTM

Microsoft Exhibitor

12C

Microsoft Personal and Team Productivity

Microsoft Exhibitor

12A

Microsoft Portals GTM

Microsoft Exhibitor

14D

204


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Exhibitors/Sponsors Company Name

Type

Booth #

Microsoft SharePoint Products and Technologies

Microsoft Exhibitor

14B

Microsoft Small Business Solutions

Microsoft Exhibitor

12D

Microsoft Licensing/Software Asset Management Solutions

Microsoft Exhibitor

6CD

Microsoft Solution Accelerator for Sarbanes-Oxley

Microsoft Exhibitor

13D

Microsoft Tablet PC

Microsoft Exhibitor

7A

Microsoft Windows Mobile

Microsoft Exhibitor

8AB

Britemoon

Sponsor

513

Captaris

Sponsor

609

COVAST CORPORATION

Sponsor

608

Data Return

Sponsor

708

Element K

Sponsor

217

Group 1 Software

Sponsor

910

I.B.I.S., Inc.

Sponsor

516

KnowNow, Inc.

Sponsor

618

SAM Systems, Inc.

Sponsor

808

Symantec

Sponsor

819

Trend Micro, Inc.

Sponsor

801

Other

July 9 1:00pm – 6:00pm

Microsoft Enterprise Partner Briefing 2004

Westin Harbour Castle, Fontenac Room

6:00pm – 8:30pm

Reception

Westin Harbour Castle, Fontenac Room

205


Microsoft Worldwide Partner Conference 2004

Notes


ISV

➋ ISV 2


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

ISV Keynote Sessions Date

Time

Session/Event/Speaker

Location

July 11

8:30am - 12:00pm

Allison Watson, Sanjay Parthasarathy

ACC

July 13

9:00am - 11:15am

Allison Watson, Steve Ballmer

ACC

Breakout Sessions Time

ID

Title

Location

2:00pm

ISV2

Business Solutions on the Microsoft Platform

205ABCD

3:30pm

ISV4

Realizing ISV Business Revenue Opportunities for a Long-Term Partnership with Microsoft

205ABCD

2:00pm

ISV3

Accelerate your business via Microsoft Partner Program Competency for ISVs

201CDEF

2:00pm

MBS3

Microsoft Business Solutions Strategy for ISVs

714B

3:30pm

ISV6

Market and Sell Your Applications with Microsoft

205ABCD

2:00pm

ISV5

Channel Builder, worldwide partner-to-partner resource tool for connecting Microsoft partners

205ABCD

3:30pm

ISV1

Enablement and Engagement for ISVs

205ABCD

ID

Title

Location

9:00am

HOL401

Introducting Microsoft Virtual Server 2005

104BC

9:00am

HOL420

Getting to Know the Microsoft Business Solutions– Axapta 3.0 MorphX Development Environment

103AB

9:00am

HOL424

Exploring Microsoft Business Solutions–Navision

104A

9:00am

HOL450

Introduction to Microsoft SQL Server 2005 (Code Name “Yukon”)

105

10:30am

HOL418

Speech-enabling Web Applications and Services Using Microsoft Speech Server

104BC

12:00pm

HOL410

Understanding Business Intelligence Solutions with Microsoft Office Visio 2003

103AB

1:30pm

HOL428

Implementing Microsoft IT Solutions for Mediumsized Businesses

104D

July 11

July 12

July 13

Hands-On Labs Time

July 10

207


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Hands-On Labs Time

ID

Title

Location

9:00am

HOL450

Introduction to Microsoft SQL Server 2005 (Code Name “Yukon”)

105

2:00pm

HOL401

Introducing Microsoft Virtual Server 2005

104BC

3:30pm

HOL420

Getting to Know the Microsoft Business Solutions– Axapta 3.0 MorphX Development Environment

104A

3:30pm

HOL428

Implementing Microsoft IT Solutions for Mediumsized Businesses

104D

5:00pm

HOL424

Exploring Microsoft Business Solutions–Navision

103AB

9:00am

HOL450

Introduction to Microsoft SQL Server 2005 (Code Name “Yukon”)

105

2:00pm

HOL410

Understanding Business Intelligence Solutions with Microsoft Office Visio 2003

106B

3:30pm

HOL418

Speech-enabling Web Applications and Services Using Microsoft Speech Server

104AB

5:00pm

HOL401

Introducing Microsoft Virtual Server 2005

104BC

5:00pm

HOL420

Getting to Know the Microsoft Business Solutions– Axapta 3.0 MorphX Development Environment

103BC

9:00am

HOL450

Introduction to Microsoft SQL Server 2005 (Code Name “Yukon”)

105

3:30pm

HOL418

Speech-enabling Web Applications and Services Using Microsoft Speech Server

104BC

3:30pm

HOL424

Exploring Microsoft Business Solutions–Navision

104A

5:00pm

HOL410

Understanding Business Intelligence Solutions with Microsoft Office Visio 2003

104BC

5:00pm

HOL428

Implementing Microsoft IT Solutions for Mediumsized Businesses

104D

July 11

July 12

July 13

Exhibitors/Sponsors Company Name

Type

Booth #

Alacris, Inc.

Exhibitor

905

AltiGen Communications

Exhibitor

540

Eicon Networks Corporation

Exhibitor

728

Electrovaya

Exhibitor

226

Geopaq Technologies

Exhibitor

Installshield Software

Exhibitor

208

924


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Exhibitors/Sponsors Company Name

Type

Booth #

ItemField, Inc.

Exhibitor

929

Level Platforms, Inc.

Exhibitor

903

MaxQ Technologies, Inc.

Exhibitor

345

NACIO Systems

Exhibitor

Nodus Technologies, Inc.

Exhibitor

329

Proclarity Corporation

Exhibitor

629

Skelta Workflow .NET

Exhibitor

1029

ZANTAZ, Inc.

Exhibitor

828

Microsoft Business Intelligence

Microsoft Exhibitor

13A

Microsoft Business Intelligence

Microsoft Exhibitor

14C

Microsoft Business Network

Microsoft Exhibitor

17BC

Microsoft Business Process & Integration Server (BPI)

Microsoft Exhibitor

2B

Microsoft Business Solution - US ISV Team

Microsoft Exhibitor

20A

Microsoft Business Solutions - CRM

Microsoft Exhibitor

15ABCD

Microsoft Business Solutions - Manufacturing and Distribution

Microsoft Exhibitor

19D

Microsoft Business Solutions - Professional Services and Not-for-Profit

Microsoft Exhibitor

19A

Microsoft Enterprise Project Management

Microsoft Exhibitor

13B

Microsoft Information Bridge Framework

Microsoft Exhibitor

13C

Microsoft Infrastructure and Deployment

Microsoft Exhibitor

12B

Microsoft ISV Team

Microsoft Exhibitor

3ABCD

Microsoft MapPoint

Microsoft Exhibitor

9D

Microsoft Office Live and RTC GTM

Microsoft Exhibitor

12C

Microsoft Portals GTM

Microsoft Exhibitor

14D

Microsoft SharePoint Products and Technologies

Microsoft Exhibitor

14B

Microsoft Small Business Solutions

Microsoft Exhibitor

12D

Microsoft Tablet PC

Microsoft Exhibitor

7A

Microsoft Windows Mobile

Microsoft Exhibitor

8AB

eOne Integrated Business Solutions

Sponsor

811

Kinitos

Sponsor

817

Siemens Enterprise Networks

Sponsor

701

ThinPrint

Sponsor

417

209


Microsoft Worldwide Partner Conference 2004

Notes


MBS 3

MBS


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

MBS Keynote Sessions Date

Time

Session/Event/Speaker

Location

July 10

1:00pm - 2:30pm

Microsoft Business Solutions Doug Burgum Q&A

MTCC, Hall A

July 10

3:00pm – 4:15pm

Microsoft Business Solutions Product Strategy Session

MTCC, Hall A

July 10

4:45pm – 6:15pm

Microsoft Business Solutions Product General Session

MTCC, North 201AB – 206EF

July 11

8:30am - 12:00pm

Allison Watson

ACC

July 12

8:30am - 12:15pm

Allison Watson, Doug Burgum

ACC

July 13

9:00am - 11:15am

Allison Watson, Steve Ballmer

ACC

Breakout Sessions Time

ID

Title

Location

2:00pm

MBS8

Increase Partner Business Opportunities With Microsoft CRM

701B

2:00pm

VM7

Partner Opportunities for Small and Medium Business Retail Solutions

714B

3:30pm

MBS1

Accelerate your business via Microsoft Partner Program Competency for Microsoft Business Solutions

701B

3:30pm

SM11

Microsoft CRM Partner Best Practices

202ABCD

3:30pm

VM1

Leveraging Microsoft to Differentiate Your Solution in Healthcare and Life Sciences

717AB

3:30pm

VM12

Accelerate your business opportunities in the Notfor-Profit sector with Microsoft Business Solutions

714B

5:00pm

MBS1 Repeat

Accelerate your business via Microsoft Partner Program Competency for Microsoft Business Solutions

701B

5:00pm

MBS9

Learn More About the Microsoft Business Solutions Retail Management System Partnership Opportunity

714B

2:00pm

MBS3

Microsoft Business Solutions Strategy for ISVs

714B

2:00pm

MBS6

Integrated Innovation: Selling “The ERP Solution Stack”

718A

2:00pm

VM8

Let’s Get Vertical with Distribution!

717AB

2:00pm

VM11

Microsoft Worldwide Industry Strategy

701A

3:30pm

MBS7

Building A Business Selling Microsoft Business Solu- 718B tions ERP applications

3:30pm

VM3

Manufacturing Vertical Industry Opportunities

July 11

July 12

714B

211


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

5:00pm

MBS2

New MBS Partner Service Plans - Designed for all Levels of Partners

701B

5:00pm

MBS5

Selling CRM Customers on the Value of Integrated Innovation

718B

ID

Title

Location

2:00pm

MBS4

Increase Marketing Value: Business Applications GTM

714B

2:00pm

MBS6 repeat

Integrated Innovation: Selling “The ERP Solution Stack”

718A

2:00pm

VM4

Growing your Business in Public Sector with Microsoft Business Solutions

701A

3:30pm

VM6

Building Velocity by Selling MBS applications to Project Driven Industries

701A

5:00pm

LS5

Growing Your Business By Leveraging the Microsoft 716B Business Solutions Training Opportunity

ID

Title

Location

9:00am

HOL420

Getting to Know the Microsoft Business Solutions– Axapta 3.0 MorphX Development Environment

103AB

9:00am

HOL424

Exploring Microsoft Business Solutions–Navision

104A

10:30am

HOL421

Financial Analytics—Helping Customers Understand Their Financial Health

103AB

10:30am

HOL425

Discovering Microsoft Business Solutions–Great Plains 8.0

104A

4:30pm

HOL407

Microsoft Connected Customer Solutions

104D

4:30pm

HOL422

New Opportunities with Microsoft Business Solutions Retail Management System

104A

2:00pm

HOL422

New Opportunities with Microsoft Business Solutions Retail Management System

103AB

2:00pm

HOL435

Achieving More With Microsoft Business Solutions - Solomon 6.0

104A

3:30pm

HOL420

Getting to Know the Microsoft Business Solutions– Axapta 3.0 MorphX Development Environment

104A

Breakout Sessions Time

July 13

Hands-On Labs Time

July 10

July 11

212


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Hands-On Labs Time

ID

Title

Location

3:30pm

HOL423

Valuable Opportunities with Microsoft Business Solutions CRM Version 1.2

103AB

5:00pm

HOL421

Financial Analytics—Helping Customers Understand Their Financial Health

104A

5:00pm

HOL424

Exploring Microsoft Business Solutions–Navision

103AB

2:00pm

HOL407

Microsoft Connected Customer Solutions

104D

2:00pm

HOL425

Discovering Microsoft Business Solutions–Great Plains 8.0

103AB

3:30pm

HOL435

Achieving More With Microsoft Business Solutions - Solomon 6.0

103AB

5:00pm

HOL420

Getting to Know the Microsoft Business Solutions– Axapta 3.0 MorphX Development Environment

103AB

5:00pm

HOL423

Valuable Opportunities with Microsoft Business Solutions CRM Version 1.2

104A

2:00pm

HOL421

Financial Analytics—Helping Customers Understand Their Financial Health

103AB

2:00pm

HOL425

Discovering Microsoft Business Solutions–Great Plains 8.0

104A

3:30pm

HOL423

Valuable Opportunities with Microsoft Business Solutions CRM Version 1.2

103AB

3:30pm

HOL424

Exploring Microsoft Business Solutions–Navision

104A

5:00pm

HOL422

New Opportunities with Microsoft Business Solutions Retail Management System

103AB

5:00pm

HOL435

Achieving More With Microsoft Business Solutions - Solomon 6.0

104A

July 12

July 13

Exhibitors/Sponsors Company Name

Type

Booth #

Brooktrout Technology

Exhibitor

1018

c360 Solutions, Inc.

Exhibitor

104

Clarity Systems

Exhibitor

907

Concur Technologies, Inc.

Exhibitor

528

Corporate Renaissance Group

Exhibitor

240

Creditron

Exhibitor

628

213


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Exhibitors/Sponsors Company Name

Type

Booth #

DATABASICS, Inc.

Exhibitor

141

Dirigo, Inc.

Exhibitor

526

Dominion Computer Systems, Inc.

Exhibitor

630

Experlogix

Exhibitor

341

FindAccountingSoftware.com

Exhibitor

225

IAMCP

Exhibitor

625

Infommersion

Exhibitor

729

Kit Software Limited

Exhibitor

231

Lasata Software

Exhibitor

228

Maximum Data Solutions

Exhibitor

449

MaxQ Technologies, Inc.

Exhibitor

345

Paramount Technologies, Inc.

Exhibitor

340

Professional Advantage

Exhibitor

328

Silver Bullet Technologies

Exhibitor

444

TECTURA Corporation

Exhibitor

424

Unitime

Exhibitor

425

V-Technologies, LLC.

Exhibitor

430

Wellspring Software

Exhibitor

531

Wizard Technologies

Exhibitor

142

Microsoft Business Network

Microsoft Exhibitor

17BC

Microsoft Business Solution - US ISV Team

Microsoft Exhibitor

20A

Microsoft Business Solutions - Axapta

Microsoft Exhibitor

16AD

Microsoft Business Solutions - CRM

Microsoft Exhibitor

15ABCD

Microsoft Business Solutions - Great Plains

Microsoft Exhibitor

18BC

Microsoft Business Solutions - Manufacturing and Distribution

Microsoft Exhibitor

19D

Microsoft Business Solutions - Navision

Microsoft Exhibitor

16BC

Microsoft Business Solutions - Professional Services and Not-for-Profit

Microsoft Exhibitor

19A

Microsoft Business Solutions - Retail Management System

Microsoft Exhibitor

17AD

Microsoft Business Solutions - Services

Microsoft Exhibitor

20BCD

214


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Exhibitors/Sponsors Company Name

Type

Booth #

Microsoft Business Solutions - Solomon

Microsoft Exhibitor

18AD

Microsoft Business Solutions - Total Solutions Financing

Microsoft Exhibitor

19B

Microsoft Business Solutions for Analytics – FRx and Forecaster

Microsoft Exhibitor

19C

Microsoft Embedded, DSS

Microsoft Exhibitor

9C

Microsoft Software Advisor

Microsoft Exhibitor

6AB

Microsoft Partner Co-Marketing and Sales Tools

Microsoft Exhibitor

9B

Microsoft Solution Accelerator for Sarbanes-Oxley

Microsoft Exhibitor

13D

AnalySoft

Sponsor

518

Autodesk

Sponsor

308

eOne Integrated Business Solutions

Sponsor

811

ESRI

Sponsor

810

Genesys Telecommunications Laboratories. Inc.

Sponsor

211

Hansen Information Technologies

Sponsor

501

Intermec

Sponsor

408

POSitive Technology

Sponsor

508

Radio Beacon Inc.

Sponsor

818

Scribe Software

Sponsor

509

Solver, Inc.

Sponsor

317

Trinity Computer Services Ltd

Sponsor

512

Watermark

Sponsor

809

WennSoft

Sponsor

519

215


Microsoft Worldwide Partner Conference 2004

Notes


New Partner 4

New Partner

âž?


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

�

New Partners Keynote Sessions Date

Time

Session/Event/Speaker

Location

July 11

8:30am - 12:00pm

Allison Watson Sanjay Parthasarathy Orlando Ayala Simon Witts Kevin Johnson and Team

ACC

July 12

8:30am - 12:15pm

Allison Watson Paul Flessner Will Poole Doug Burgum Jeff Raikes

ACC

July 13

9:00am - 11:15am

Allison Watson Mike Nash Steve Ballmer

ACC

Breakout Sessions Time

ID

Title

Location

2:00pm

AN7

Optimizing Small Business Opportunities with Windows Small Business Server 2003

716B

2:00pm

AP3

Business Value of the Microsoft Platform and Futures

204

2:00pm

BL6

Measuring the Value of Partnering - Partner Metrics

718A

2:00pm

IW1

Office 2003: Realizing the Business Opportunity - Part 1

716A

2:00pm

SM5

Marketing with Microsoft: Running effective Go-to-market campaigns

202ABCD

3:30pm

AN9

How to grow your business by selling Windows Terminal Server based solutions

713AB

3:30pm

BL4

Gartner Viewpoint: Reading the Tea Leaves - Leveraging Trends for Future Success

701A

3:30pm

BL6 Repeat

Measuring the Value of Partnering - Partner Metrics

718A

5:00pm

AP10

Visual Studio Team System: Managing the Software 205ABCD Lifecycle with Integrated Tools - Part I

July 11

217


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Breakout Sessions Time

ID

Title

Location

2:00pm

BL12

Marketing Excellence – Principles and Practices for Microsoft Partners

701B

2:00pm

SE9

Security Business and Technology Unit Update with Mike Nash, Corporate VP

205ABCD

2:00pm

SM12

The new Solution Selling

202ABCD

3:30pm

AN5

Patch management for Microsoft’s collaboration and communication services

713AB

3:30pm

BL12 Repeat

Marketing Excellence – Principles and Practices for Microsoft Partners

701B

3:30pm

SE3

Integrating Security to Accelerate Your Business

206EF

2:00pm

ISV5

Channel Builder, worldwide partner-to-partner resource tool for connecting Microsoft partners.

205ABCD

3:30pm

AP8

Introduction to SQL Server 2005: Discovering New Heights in Data Management, Developer Productivity and Business Intelligence

206ABCD

3:30pm

ISV1

Enablement and Engagement for ISVs

205ABCD

3:30pm

IW1 Repeat

Office 2003: Realizing the Business Opportunity - Part 1

716A

ID

Title

Location

9:00am

HOL 414

New and Valuable Benefits of Microsoft Windows Small Business Server 2003

104D

9:00am

HOL 415

Accelerate Your Clients’ Microsoft Windows XP and Microsoft Office 2003 Deployments Through Microsoft Solution Accelerator for Business Desktop Deployment

106B

9:00am

HOL 452

Manage Enterprise Mobile and Wireless Computing Devices with Microsoft Systems Management Server 2003

105

9:00am

HOL 453

Patch Management of Your Exchange Environment

105

12:00pm

HOL 406

Microsoft Communication and Collaboration Solutions

104D

12:00pm

HOL 410

Understanding Business Intelligence Solutions with Microsoft Office Visio 2003

103AB

12:00pm

HOL 419

Planning your Migration from Microsoft Windows NT Server 4.0 to Microsoft Windows Server 2003

106A

July 12

July 13

Hands-On Labs Time

July 10

218


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Hands-On Labs Time

ID

Title

Location

12:00pm

HOL 436

Overview of Microsoft Windows XP Service Pack 2 Security Technologies

105

1:30pm

HOL 412

Using Microsoft Office Enterprise Project Management in Your Services Business

104A

1:30pm

HOL 414

New and Valuable Benefits of Microsoft Windows Small Business Server 2003

104BC

1:30pm

HOL 427

Deploying, Implementing and Managing Microsoft Office Live Communications Server 2003

105

3:00pm

HOL 408

Increased Operational Efficiency Solutions

104D

3:00pm

HOL 437

Deploying and Managing Microsoft Windows XP Service Pack 2

105

4:30pm

HOL 407

Microsoft Connected Customer Solutions

104D

4:30pm

HOL 426

Fueling the Next Wave of Collaboration—An Overview of Microsoft Office Live Meeting

105

9:00am

HOL 452

Manage Enterprise Mobile and Wireless Computing Devices with Microsoft Systems Management Server 2003

105

9:00am

HOL 453

Patch Management of Your Exchange Environment

105

2:00pm

HOL 408

Increased Operational Efficiency Solutions

104D

2:00pm

HOL 436

Overview of Microsoft Windows XP Service Pack 2 Security Technologies

106A

3:30pm

HOL 415

Accelerate Your Clients’ Microsoft Windows XP and Microsoft Office 2003 Deployments Through Microsoft Solution Accelerator for Business Desktop Deployment

106B

3:30pm

HOL 419

Planning your Migration from Microsoft Windows NT Server 4.0 to Microsoft Windows Server 2003

106A

3:30pm

HOL 423

Valuable Opportunities with Microsoft Business Solutions CRM Version 1.2

103AB

5:00pm

HOL 412

Using Microsoft Office Enterprise Project Management in Your Services Business

104BC

5:00pm

HOL 414

New and Valuable Benefits of Microsoft Windows Small Business Server 2003

104D

5:00pm

HOL 426

Fueling the Next Wave of Collaboration—An Overview of Microsoft Office Live Meeting

105

ID

Title

Location

HOL 452

Manage Enterprise Mobile and Wireless Computing Devices with Microsoft Systems Management Server 2003

105

July 11

Hands-On Labs Time

July 12 9:00am

219


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Hands-On Labs Time

ID

Title

Location

9:00am

HOL 453

Patch Management of Your Exchange Environment

105

2:00pm

HOL 407

Microsoft Connected Customer Solutions

104D

2:00pm

HOL 410

Understanding Business Intelligence Solutions with Microsoft Office Visio 2003

106B

2:00pm

HOL 437

Deploying and Managing Microsoft Windows XP Service Pack 2

104A

3:30pm

HOL 412

Using Microsoft Office Enterprise Project Management in Your Services Business

106A

3:30pm

HOL 419

Planning your Migration from Microsoft Windows NT Server 4.0 to Microsoft Windows Server 2003

104D

3:30pm

HOL 436

Overview of Microsoft Windows XP Service Pack 2 Security Technologies

105

5:00pm

HOL 423

Valuable Opportunities with Microsoft Business Solutions CRM Version 1.2

104A

5:00pm

HOL 427

Deploying, Implementing and Managing Microsoft Office Live Communications Server 2003

105

9:00am

HOL 452

Manage Enterprise Mobile and Wireless Computing Devices with Microsoft Systems Management Server 2003

105

9:00am

HOL 453

Patch Management of Your Exchange Environment

105

2:00pm

HOL 415

Accelerate Your Clients’ Microsoft Windows XP and Microsoft Office 2003 Deployments Through Microsoft Solution Accelerator for Business Desktop Deployment

106B

3:30pm

HOL 406

Microsoft Communication and Collaboration Solutions

104D

3:30pm

HOL 423

Valuable Opportunities with Microsoft Business Solutions CRM Version 1.2

103AB

3:30pm

HOL 427

Deploying, Implementing and Managing Microsoft Office Live Communications Server 2003

105

5:00pm

HOL 410

Understanding Business Intelligence Solutions with Microsoft Office Visio 2003

104BC

5:00pm

HOL 426

Fueling the Next Wave of Collaboration—An Overview of Microsoft Office Live Meeting

105

July 13

Exhibitors/Sponsors Company Name

Type

Booth #

Advanced Solutions International, Inc.

Exhibitor

100

Alacris, Inc.

Exhibitor

905

Edisoft, Inc.

Exhibitor

112

220


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Exhibitors/Sponsors Company Name

Type

Booth #

Jaas Systems, Ltd.

Exhibitor

127

Open Systems, Inc.

Exhibitor

901

QUALIGRAM Process Management Software

Exhibitor

443

RSA Security

Exhibitor

919

STORServer, Inc.

Exhibitor

1013

Venali

Exhibitor

842

vSync

Exhibitor

102

Microsoft Advanced Infrastructure Storage

Microsoft Exhibitor

1D

Microsoft Business Intelligence

Microsoft Exhibitor

13A

Microsoft Business Intelligence

Microsoft Exhibitor

14C

Microsoft Business Solutions - Navision

Microsoft Exhibitor

16BC

Microsoft Business Solutions - Retail Management System

Microsoft Exhibitor

17AD

Microsoft Business Solutions - Total Solutions Financing

Microsoft Exhibitor

19B

Microsoft Business Solutions for Analytics – FRx and Forecaster

Microsoft Exhibitor

19C

Microsoft Content Management Server

Microsoft Exhibitor

14A

Microsoft Enterprise Project Management

Microsoft Exhibitor

13B

Microsoft Information Bridge Framework

Microsoft Exhibitor

13C

Microsoft Information Worker Competency

Microsoft Exhibitor

1A

Microsoft Infrastructure and Deployment

Microsoft Exhibitor

12B

Microsoft MapPoint

Microsoft Exhibitor

9D

Microsoft Software Advisor

Microsoft Exhibitor

6AB

Microsoft Partner Co-Marketing and Sales Tools

Microsoft Exhibitor

9B

Microsoft Personal and Team Productivity

Microsoft Exhibitor

12A

Microsoft Portals GTM

Microsoft Exhibitor

14D

Microsoft Small Business Solutions

Microsoft Exhibitor

12D

Microsoft Licensing/Software Asset Management Solutions

Microsoft Exhibitor

6CD

Microsoft Windows Mobile

Microsoft Exhibitor

8AB

Citrix Systems, Inc.

Sponsor

900

eOne Integrated Business Solutions

Sponsor

811

Hewlett Packard

Sponsor

401

Surebridge

Sponsor

612

Tenrox

Sponsor

413

221


Microsoft Worldwide Partner Conference 2004

Notes


Small / Midmarket 5

Small / Midmarket

➎


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Small / Midmarket Size Business Partners Keynote Sessions Date

Time

Session/Event/Speaker

Location

July 11

8:30am - 12:15pm

Allison Watson, Orlando Ayala

ACC

July 13

9:00am - 11:15am

Allison Watson, Steve Ballmer

ACC

Breakout Sessions Time

ID

Title

Location

Small / Midmarket

2:00pm

AN7

Optimizing Small Business Opportunities with Windows Small Business Server 2003

716B

S

2:00pm

AP3

Business Value of the Microsoft Platform and Futures

204

M

2:00pm

MBS8

Increase Partner Business Opportunities with Microsoft CRM

701B

M

2:00pm

VM7

Partner Opportunities for Small and Medium Business Retail Solutions

714B

S/M

3:30pm

BL4

Gartner Viewpoint: Reading the Tea Leaves Leveraging Trends for Future Success

701A

M

3:30pm

SM11

Microsoft CRM Partner Best Practices

202ABCD

M

3:30pm

SM14

The Midmarket Opportunity is Huge!

201CDEF

M

5:00pm

MBS9

Learn More About the Microsoft Business Solutions Retail Management System Partnership Opportunity

714B

M

2:00pm

AN1

Operational Efficiency and Productivity GTM: Connected Productivity Infrastructure Scenario Overview and Engagement Opportunities

204

M

2:00pm

MBS6

Integrated Innovation: Selling “The ERP Solution Stack”

718A

M

3:30pm

MBS7

Building A Business Selling Microsoft Business Solutions ERP applications

718B

M

3:30pm

SM15

Microsoft Small Business Strategy and What’s in it for you?

203ABCD

S

3:30pm

VM3

Manufacturing Vertical Industry Opportunities

714B

M

5:00pm

AP11

Visual Studio Team System: Managing the Software 205ABCD Lifecycle with Integrated Tools - Part II

M

5:00pm

MBS5

Selling CRM Customers on the Value of Integrated Innovation

M

July 11

July 12

718B

223


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Breakout Sessions Time

ID

Title

Location

Small / Midmarket

2:00pm

ISV5

Channel Builder, worldwide partner-to-partner resource tool for connecting Microsoft partners.

205ABCD

M

2:00pm

MBS4

Increase Marketing Value: Business Applications GTM

714B

M

2:00pm

MBS6 Repeat

Integrated Innovation: Selling “The ERP Solution Stack”

718A

M

2:00pm

SM16

How to market and sell more effectively to small businesses

203ABCD

S

2:00pm

VM4

Growing your Business in Public Sector with Microsoft Business Solutions

701A

M

3:30pm

AN10

Windows Server System Value Proposition

713AB

M

3:30pm

AP8

Introduction to SQL Server 2005: Discovering New Heights in Data Management, Developer Productivity and Business Intelligence

206ABCD

M

3:30pm

ISV1

Enablement and Engagement for ISVs

205ABCD

M

3:30pm

IW4

Developing a Business Practice around Microsoft Office 2003 for Small and Mid-Sized Businesses

714B

S/M

ID

Title

Location

Small / Midmarket

9:00am

HOL 414

New and Valuable Benefits of Microsoft Windows Small Business Server 2003

104D

S

9:00am

HOL 415

Accelerate Your Clients’ Microsoft Windows XP and Microsoft Office 2003 Deployments Through Microsoft Solution Accelerator for Business Desktop Deployment

106B

M

9:00am

HOL 420

Getting to Know the Microsoft Business Solutions– Axapta 3.0 MorphX Development Environment

103AB

M

9:00am

HOL 450

Introduction to Microsoft SQL Server 2005 (Code Name “Yukon”)

105

M

9:00am

HOL 453

Patch Management of Your Exchange Environment

105

M

9:00am

HOL 454

Building Custom Microsoft Operations Manager Reports Using Microsoft SQL Server 2000 Reporting Services

105

M

10:30am

HOL 403

Administering Microsoft Windows Update Services

106B

M

July 13

Hands-On Labs Time

July 10

224


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Hands-On Labs Time

ID

Title

Location

Small / Midmarket

10:30am

HOL 405

Protect Your Network with Microsoft Internet Security and Acceleration Server 2004

106A

M

10:30am

HOL 413

Integrating Microsoft Windows Small Business Server 2003 with Microsoft Windows XP and Microsoft Office Small Business Edition 2003

104D

S

10:30am

HOL 421

Financial Analytics—Helping Customers Understand Their Financial Health

103AB

M

10:30am

HOL 425

Discovering Microsoft Business Solutions– Great Plains 8.0

104A

M

10:30am

HOL 429

Implementing Server Security

105

M

12:00pm

HOL 406

Microsoft Communication and Collaboration Solutions

104D

S

12:00pm

HOL 430

Implementing Client Security for Microsoft® Windows® 2000 and Microsoft Windows XP

106B

M

1:30pm

HOL 409

Migrating from Microsoft Exchange Server 5.5/ Microsoft Windows NT 4 Server to Microsoft Exchange Server 2003/Microsoft Windows Server 2003

103AB

M

1:30pm

HOL 412

Using Microsoft Office Enterprise Project Management in Your Services Business

104A

M

1:30pm

HOL 414

New and Valuable Benefits of Microsoft Windows Small Business Server 2003

104BC

S

1:30pm

HOL 428

Implementing Microsoft IT Solutions for Medium-sized Businesses

104D

M

3:30pm

HOL 402

Exploring Microsoft Windows Services for UNIX 3.5

103AB

M

3:30pm

HOL 408

Increased Operational Efficiency Solutions

104D

M

3:30pm

HOL 429

Implementing Server Security

104A

M

3:30pm

HOL 431

Implementing Application Security

106B

M

3:30pm

HOL 437

Deploying and Managing Microsoft Windows XP Service Pack 2

105

M

4:30pm

HOL 402

Exploring Microsoft Windows Services for UNIX 3.5

104BC

M

4:30pm

HOL 403

Administering Microsoft Windows Update Services

106B

M

4:30pm

HOL 407

Microsoft Connected Customer Solutions

104D

S

225


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Hands-On Labs Time

ID

Title

Location

Small / Midmarket

4:30pm

HOL 409

Migrating from Microsoft Exchange Server 5.5/ Microsoft Windows NT 4 Server to Microsoft Exchange Server 2003/Microsoft Windows Server 2003

106A

M

4:30pm

HOL 422

New Opportunities with Microsoft Business Solutions Retail Management System

104A

S

4:30pm

HOL 426

Fueling the Next Wave of Collaboration—An Overview of Microsoft Office Live Meeting

105

M

4:30pm

HOL 430

Implementing Client Security for Microsoft® Windows® 2000 and Microsoft Windows XP

103AB

M

9:00am

HOL 450

Introduction to Microsoft SQL Server 2005 (Code Name “Yukon”)

105

M

9:00am

HOL 453

Patch Management of Your Exchange Environment

105

M

9:00am

HOL 454

Building Custom Microsoft Operations Manager Reports Using Microsoft SQL Server 2000 Reporting Services

105

M

2:00pm

HOL 408

Increased Operational Efficiency Solutions

104 D

M

2:00pm

HOL 422

New Opportunities with Microsoft Business Solutions Retail Management System

103 AB

S

2:00pm

HOL 435

Achieving More With Microsoft Business Solutions - Solomon 6.0

104 A

M

2:00pm

HOL 436

Overview of Microsoft Windows XP Service Pack 2 Security Technologies

106 A

M

3:30pm

HOL 415

Accelerate Your Clients’ Microsoft Windows XP and Microsoft Office 2003 Deployments Through Microsoft Solution Accelerator for Business Desktop Deployment

106 B

M

3:30pm

HOL 420

Getting to Know the Microsoft Business Solutions– Axapta 3.0 MorphX Development Environment

104 A

M

3:30pm

HOL 423

Valuable Opportunities with Microsoft Business Solutions CRM Version 1.2

103 AB

M

3:30pm

HOL 428

Implementing Microsoft IT Solutions for Mediumsized Businesses

104 D

M

5:00pm

HOL 405

Protect Your Network with Microsoft Internet Security and Acceleration Server 2004

106 A

M

5:00pm

HOL 412

Using Microsoft Office Enterprise Project Management in Your Services Business

104 BC

S

5:00pm

HOL 414

New and Valuable Benefits of Microsoft Windows Small Business Server 2003

104 D

M

July 11

226


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Hands-On Labs Time

ID

Title

Location

Small / Midmarket

5:00pm

HOL 421

Financial Analytics—Helping Customers Understand Their Financial Health

104 A

M

5:00pm

HOL 424

Exploring Microsoft Business Solutions–Navision

103 AB

M

5:00pm

HOL 431

Implementing Application Security

106 B

M

9:00am

HOL 450

Introduction to Microsoft SQL Server 2005 (Code Name “Yukon”)

105

M

9:00am

HOL 453

Patch Management of Your Exchange Environment

105

M

9:00am

HOL 454

Building Custom Microsoft Operations Manager Reports Using Microsoft SQL Server 2000 Reporting Services

105

M

2:00pm

HOL 402

Exploring Microsoft Windows Services for UNIX 3.5

104 BC

M

2:00pm

HOL 405

Protect Your Network with Microsoft Internet Secu- 106 A rity and Acceleration Server 2004

M

2:00pm

HOL 407

Microsoft Connected Customer Solutions

104 D

S

2:00pm

HOL 425

Discovering Microsoft Business Solutions–Great Plains 8.0

103 AB

M

2:00pm

HOL 437

Deploying and Managing Microsoft Windows XP Service Pack 2

104 A

M

3:30pm

HOL 412

Using Microsoft Office Enterprise Project Management in Your Services Business

106 A

M

3:30pm

HOL 430

Implementing Client Security for Microsoft® Windows® 2000 and Microsoft Windows XP

106 B

M

3:30pm

HOL 435

Achieving More With Microsoft Business Solutions - Solomon 6.0

103 AB

M

3:30pm

HOL 436

Overview of Microsoft Windows XP Service Pack 2 Security Technologies

105

M

5:00pm

HOL 403

Administering Microsoft Windows Update Services

106 B

M

5:00pm

HOL 413

Integrating Microsoft Windows Small Business Server 2003 with Microsoft Windows XP and Microsoft Office Small Business Edition 2003

104 D

S

5:00pm

HOL 420

Getting to Know the Microsoft Business Solutions– Axapta 3.0 MorphX Development Environment

103 AB

M

5:00pm

HOL 423

Valuable Opportunities with Microsoft Business Solutions CRM Version 1.2

104 A

M

5:00pm

HOL 429

Implementing Server Security

106 A

M

July 12

227


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Hands-On Labs Time

ID

Title

Location

Small / Midmarket

9:00am

HOL 450

Introduction to Microsoft SQL Server 2005 (Code Name “Yukon”)

105

M

9:00am

HOL 453

Patch Management of Your Exchange Environment

105

M

9:00am

HOL 454

Building Custom Microsoft Operations Manager Reports Using Microsoft SQL Server 2000 Reporting Services

105

M

2:00pm

HOL 405

Protect Your Network with Microsoft Internet Security and Acceleration Server 2004

106 A

M

2:00pm

HOL 413

Integrating Microsoft Windows Small Business Server 2003 with Microsoft Windows XP and Microsoft Office Small Business Edition 2003

104 D

S

2:00pm

HOL 415

Accelerate Your Clients’ Microsoft Windows XP and Microsoft Office 2003 Deployments Through Microsoft Solution Accelerator for Business Desktop Deployment

106 B

M

2:00pm

HOL 421

Financial Analytics—Helping Customers Understand Their Financial Health

103 AB

M

3:30pm

HOL 425

Discovering Microsoft Business Solutions– Great Plains 8.0

104 A

M

3:30pm

HOL 406

Microsoft Communication and Collaboration Solutions

104 D

S

3:30pm

HOL 409

Migrating from Microsoft Exchange Server 5.5/ Microsoft Windows NT 4 Server to Microsoft Exchange Server 2003/Microsoft Windows Server 2003

106 A

M

3:30pm

HOL 423

Valuable Opportunities with Microsoft Business Solutions CRM Version 1.2

103 AB

M

3:30pm

HOL 424

Exploring Microsoft Business Solutions–Navision

104 A

M

5:00pm

HOL 431

Implementing Application Security

106 B

M

5:00pm

HOL 422

New Opportunities with Microsoft Business Solutions Retail Management System

103 AB

S

5:00pm

HOL 426

Fueling the Next Wave of Collaboration— An Overview of Microsoft Office Live Meeting

105

M

5:00pm

HOL 428

Implementing Microsoft IT Solutions for Medium-sized Businesses

104 D

M

5:00pm

HOL 435

Achieving More With Microsoft Business Solutions - Solomon 6.0

104 A

M

July 13

228


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Exhibitors/Sponsors Company Name

Type

Booth #

Ascentis Software

Exhibitor

325

AutoProf

Exhibitor

1019

Compulink Systems Pvt. Ltd.

Exhibitor

642

emFAST/Centre Reach, Inc.

Exhibitor

118

Infommersion

Exhibitor

729

Infusion Development

Exhibitor

1031

Jaas Systems, Ltd.

Exhibitor

127

Kit Software Limited

Exhibitor

231

LeftHand Networks

Exhibitor

1025

Logotec

Exhibitor

913

MaxQ Technologies, Inc.

Exhibitor

345

Optika (now a part of Stellent Inc.)

Exhibitor

442

RockySoft Corporation

Exhibitor

126

RSA Security

Exhibitor

919

TECTURA Corporation

Exhibitor

424

The Versatile Company

Exhibitor

631

Universal Data, Inc.

Exhibitor

440

Venali

Exhibitor

842

Vineyardsoft Corporation

Exhibitor

114

Microsoft Advanced Infrastructure Storage

Microsoft Exhibitor

1D

Microsoft Business Process & Integration Server (BPI)

Microsoft Exhibitor

2B

Microsoft Business Solution - US ISV Team

Microsoft Exhibitor

20A

Microsoft Business Solutions - Axapta

Microsoft Exhibitor

16AD

Microsoft Business Solutions - CRM

Microsoft Exhibitor

15ABCD

Microsoft Business Solutions - Great Plains

Microsoft Exhibitor

18BC

Microsoft Business Solutions - Navision

Microsoft Exhibitor

16BC

Microsoft Business Solutions - Retail Management System

Microsoft Exhibitor

17AD

Microsoft Business Solutions - Services

Microsoft Exhibitor

20BCD

Microsoft Business Solutions - Solomon

Microsoft Exhibitor

18AD

Microsoft Business Solutions - Total Solutions Financing

Microsoft Exhibitor

19B

Microsoft Business Solutions for Analytics – FRx and Forecaster

Microsoft Exhibitor

19C

229


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Exhibitors/Sponsors Company Name

Type

Booth #

Microsoft Information Worker Competency

Microsoft Exhibitor

1A

Microsoft Software Advisor

Microsoft Exhibitor

6AB

Microsoft Office Live and RTC GTM

Microsoft Exhibitor

12C

Microsoft Partner Co-Marketing and Sales Tools

Microsoft Exhibitor

9B

Microsoft Personal and Team Productivity

Microsoft Exhibitor

12A

Microsoft Licensing/Software Asset Management Solutions

Microsoft Exhibitor

6CD

Microsoft Solution Accelerator for Sarbanes-Oxley

Microsoft Exhibitor

13D

Microsoft Windows Small Business Server 2003

Microsoft Exhibitor

4C

Avaya

Sponsor

416

Bedrock Managed Services and Consulting

Sponsor

711

Binary Stream Software, Inc.

Sponsor

517

COVAST CORPORATION

Sponsor

608

Procuro, Inc.

Sponsor

709

230


System Builder / OEM 6

System Builder / OEM

âž?


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

System Builder / OEM Keynote Sessions Date

Time

Session/Event/Speaker

Location

July 11

8:30am - 12:00pm

Allison Watson

ACC

July 12

8:30am - 12:15pm

Allison Watson, Will Poole

ACC

July 13

9:00am - 11:15am

Allison Watson, Steve Ballmer

ACC

Breakout Sessions Time

ID

Title

Location

2:00pm

AN7

Optimizing Small Business Opportunities with Windows Small Business Server 2003

716B

2:00pm

BL6

Measuring the Value of Partnering - Partner Metrics

718A

2:00pm

SM3

Using relationship marketing to build sales

203ABCD

2:00pm

SM5

Marketing with Microsoft: Running effective Go-to- 202ABCD market campaigns

2:00pm

SM18

HOT devices and HOT opportunities with Windows Mobile in the Enterprise

201CDEF

2:00pm

VM7

Partner Opportunities for Small and Medium Business Retail Solutions

714B

3:30pm

BL4

Gartner Viewpoint: Reading the Tea Leaves - Leveraging Trends for Future Success

701A

3:30pm

BL6 Repeat

Measuring the Value of Partnering - Partner Metrics

718A

3:30pm

SM4

Lead generation tactics: a recipe for success

203ABCD

3:30pm

SM11

Microsoft CRM Partner Best Practices

202ABCD

3:30pm

SM14

The Midmarket Opportunity is Huge!

201CDEF

3:30pm

VM1

Leveraging Microsoft to Differentiate Your Solution in Healthcare and Life Sciences

717AB

3:30pm

VM10

Microsoft Manufacturing Industry Strategy and Partnering Opportunities

718B

3:30pm

VM12

Accelerate your business opportunities in the Notfor-Profit sector with Microsoft Business Solutions

714B

5:00pm

BL1

Understanding the Role of Management & Leadership

718A

5:00pm

SE5

Windows XP-SP2: What’s new?

202ABCD

5:00pm

SM1

Is That a “NO” (New Opportunity)? Handling Objections

203ABCD

July 11

231


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Breakout Sessions Time

ID

Title

Location

5:00pm

SM17

Emphasizing the Microsoft Value in Competitive Situations

206EF

5:00pm

VM9

Financial Services Industry Strategy and Partnering Opportunities

701A

2:00pm

BL12

Marketing Excellence – Principles and Practices for Microsoft Partners

701B

2:00pm

SM2

The ABC’s of Competitive Positioning

203ABCD

2:00pm

SM6

The Decision Process: What, Who, When and How (Presentation sponsored by the IAMCP)

206ABCD

2:00pm

SM12

The new Solution Selling

202ABCD

2:00pm

VM8

Let’s Get Vertical with Distribution!

717AB

2:00pm

VM11

Microsoft Worldwide Industry Strategy

701A

3:30pm

BL12 Repeat

Marketing Excellence – Principles and Practices for Microsoft Partners

701B

3:30pm

BL13

Prospecting for the Major Sale

717AB

3:30pm

BL14

Gartner Viewpoint: Needed: New Sales and Partnering Models

701A

3:30pm

SE3

Integrating Security to Accelerate Your Business

206EF

3:30pm

SM7

Demand Generation: Part One - Taking New Ideas to Current Customers

206ABCD

3:30pm

SM15

Microsoft Small Business Strategy and What’s in it for you?

203ABCD

3:30pm

SM19

Selling With Microsoft in the Enterprise

202ABCD

3:30pm

VM2

Doing Business with the new Public Sector Vertical

718A

3:30pm

VM3

Manufacturing Vertical Industry Opportunities

714B

5:00pm

BL13 Repeat

Prospecting for the Major Sale

717AB

5:00pm

IW10

Drive your revenue opportunity with Microsoft Office as a System Builder

716A

5:00pm

SM8

Demand Generation: Part Two - Prospecting

206ABCD

5:00pm

SM9

Closing Sales using ROI

201CDEF

5:00pm

SM10

Create Demand with Microsoft Partner Marketing

202ABCD

5:00pm

VM11 Repeat

Microsoft Worldwide Industry Strategy

701A

July 12

232


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Breakout Sessions Time

ID

Title

Location

2:00pm

AN3

Operational Efficiency & Productivity GTM: NT4 Upgrade Opportunity and Overall Value Proposition for Partners

718B

2:00pm

BL11

Customer Experience: The Next Challenge

701B

2:00pm

SM13

How to Succeed at Selling Software Assurance…and 202ABCD profit from managing it

2:00pm

SM16

How to market and sell more effectively to small businesses

203ABCD

2:00pm

VM4

Growing your Business in Public Sector with Microsoft Business Solutions

701A

3:30pm

AN10

Windows Server System Value Proposition

713AB

3:30pm

BL3

Sharing Perspectives on Improving the Customer Experience

701B

3:30pm

BL5

Successful Subcontracting Partnerships for MBS Partners

717AB

3:30pm

IW4

Developing a Business Practice around Microsoft Office 2003 for Small and Mid-Sized Businesses

714B

3:30pm

SE5 Repeat

Windows XP-SP2: What’s new?

202ABCD

3:30pm

SM20

Selling at the Executive Level

201CDEF

3:30pm

VM6

Building Velocity by Selling MBS applications to Project Driven Industries

701A

5:00pm

BL10

Integral Leadership - The Ultimate Competitive Advantage

701B

5:00pm

SM2 Repeat

The ABC’s of Competitive Positioning

203ABCD

5:00pm

SM20 Repeat

Selling at the Executive Level

201CDEF

5:00pm

VM5

Smarter Retailing Initiative / Smarter Hospitality Solutions

714B

ID

Title

Location

9:00am

HOL 401

Introducing Microsoft Virtual Server 2005

104BC

9:00am

HOL 414

New and Valuable Benefits of Microsoft Windows Small Business Server 2003

104D

July 13

Hands-On Labs Time

July 10

233


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Hands-On Labs Time

ID

Title

Location

9:00am

HOL 417

Managing Your Technology Infrastructure with Active Directory

106A

10:30am

HOL 413

Integrating Microsoft Windows Small Business Server 2003 with Microsoft Windows XP and Microsoft Office Small Business Edition 2003

104D

12:00pm

HOL 419

Planning your Migration from Microsoft Windows NT Server 4.0 to Microsoft Windows Server 2003

106A

1:30pm

HOL 414

New and Valuable Benefits of Microsoft Windows Small Business Server 2003

104BC

1:30pm

HOL 416

Microsoft Windows XP Service Pack 2 with Advanced Security Technologies for OEM System Builders

106B

1:30pm

HOL 417

Managing Your Technology Infrastructure with Active Directory

106A

2:00pm

HOL 401

Introducing Microsoft Virtual Server 2005

104BC

2:00pm

HOL 416

Microsoft Windows XP Service Pack 2 with Advanced Security Technologies for OEM System Builders

106B

3:30pm

HOL 419

Planning your Migration from Microsoft Windows NT Server 4.0 to Microsoft Windows Server 2003

106A

5:00pm

HOL 414

New and Valuable Benefits of Microsoft Windows Small Business Server 2003

104D

3:30pm

HOL 419

Planning your Migration from Microsoft Windows NT Server 4.0 to Microsoft Windows Server 2003

104D

5:00pm

HOL 401

Introducing Microsoft Virtual Server 2005

104BC

5:00pm

HOL 413

Integrating Microsoft Windows Small Business Server 2003 with Microsoft Windows XP and Microsoft Office Small Business Edition 2003

104D

2:00pm

HOL 413

Integrating Microsoft Windows Small Business Server 2003 with Microsoft Windows XP and Microsoft Office Small Business Edition 2003

104D

5:00pm

HOL 416

Microsoft Windows XP Service Pack 2 with Advanced Security Technologies for OEM System Builders

106B

5:00pm

HOL 417

Managing Your Technology Infrastructure with Active Directory

106A

July 11

July 12

July 13

234


Microsoft Worldwide Partner Conference 2004

Targeted Roadmaps

Exhibitors/Sponsors Company Name

Type

Booth #

arcplan, Inc.

Exhibitor

543

Ascentn Corp.

Exhibitor

1017

Compulink Systems Pvt. Ltd.

Exhibitor

642

Meridio, Ltd.

Exhibitor

640

PathGuide Technologies, Inc.

Exhibitor

110

STORServer, Inc.

Exhibitor

1013

Syntergy, Inc.

Exhibitor

930

Microsoft Content Management Server

Microsoft Exhibitor

14A

Microsoft Embedded, DSS

Microsoft Exhibitor

9C

Microsoft Non-Retail

Microsoft Exhibitor

7C

Microsoft SharePoint Products and Technologies

Microsoft Exhibitor

14B

Microsoft Windows Small Business Server 2003

Microsoft Exhibitor

4C

235


Microsoft Worldwide Partner Conference 2004

Notes


Notes Microsoft Worldwide Partner Conference 2004 Notes


Microsoft Worldwide Partner Conference 2004

Microsoft Worldwide Partner Conference 2004

Velocity


Microsoft Worldwide Partner Conference 2004

Velocity

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