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Scott A Roberts Full Sail University Media Design Master of Fine Arts Tortoise Shell Homes Project Book July, 2013.

All materials in this work are for educational purposes only. Proper references and ethical matters will be addressed as work nears completion.


Project Book Cover


tiny homes

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Tortoise Shell Homes

Tortoise Shell Homes magazine

75

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Table of Contents

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1.0

A


Tortoise Shell Homes

Tortoise Shell Homes

owner*

Bill Kastrinos Tortoise Shell Homes

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“Bill’s unique approach, using steel as a strong, lightweight framing material appealed to us and we were thoroughly impressed with Bill’s sincerity and the quality of his team’s wear with all.”

T

t vicatum verebuntrum Roma, etorsus virteri perdii cerebatuus o hus, ina,

*Sharon Kastrinos The Boss


Palette

C=00 M=06 C=00 M=11 C=00 M=22 C=04 M=59 C=00 M=76 C=25 M=70 C=07 M=92 C=28 M=98 C=35 M=90 C=53 M=78 C=97 M=12 C=00 M=00

colors ahead

R= 251 R= 249 R= 241 R= 211 R= 212 R= 152 R= 191 R= 118 R= 86 R= 45 R= 00 R= 255

G= 233 B= 165 G= 219 B= 69 G= 198 B= 75 G= 129 B= 48 G= 100 B= 53 G= 92 B= 60 G= 61 B= 44 G= 34 B= 32 G= 36 B= 23 G= 25 B= 23 G= 158 B= 213 G= 255 B= 251

Y=43 K=00 Y=90 K=00 Y=87 K=00 Y=100 K=00 Y=92 K=00 Y=86 K=14 Y=100 K=01 Y=100 K=32 Y=98 K=52 Y=71 K=78 Y=05 K=00 Y=00 K=00


Fonts Swansea was created in 1993 by Roger White. Often to compared to

Helvetica but most noticably a free use font. The ubiquitous nature of this style of font works well for readability, legibility, and a familiar nature. Hence, a perfect choice for the multi media avenues TSH has embarked upon.

Station Medium

is a san-serif typeface by French Graphic Designer Anthony Bossard. The rounded details of the letters give Station a cool feel, while the lack of structure provides whimsy and a sense of humor. Providing a balance to the crisp Bookman typeface.

Bookman Old Style typeface, owes much to caligraphy

roots, yet; show a marked departure from simply mimicking the handwriting of earlier Italian scholars and scribes. Known as one of the most exciting periods in type history. The Old Style (or Garalde) types start to demonstrate a greater refinement—to a large extent augmented by the steadily improving skills of those who made letters for printing presses. As a consequence the Old Style type s are characterised by greater contrast between thick and thin strokes, and are generally speaking, sharper in appearance, more refined. Bookman Old Style is meant to ellude to a respectable and classic feeling. A serious side to the Tortoise Shell Homes Brand.

Lainie Day

appears as the sub-head in the logo-mark. This font should only be used only for elegant flourishings in defining brand identitys sub-header. This script font may be used only with authorization from brand director in any occuring media.

Swansea Station Bookman Old Style

Lainie Day A midst a sea of wonder.

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Identity

Symbol Header

A World of House.

Sub-Header

Tag Line

Symbol

The symbol is a riff on the scutes of a tortoises carapace.

Header

Bookman Old Style Font naming company. Custom koerning and leading snugs the words into the symbol.

Sub-Header

Homes is what TSH really does, but may be replaced with the word trailer. Any future offerings may be assigned as well.

Tag Line

A World of House period. This makes light of the reduced square footage of a tiny home. Also, inferring the mobility and oppurtunity to move these structures anywhere in the world.


Standards 244px

effect

saturate 236px

grunge

squash

shadow

stretch

emboss

spin

Caution.


Tenets modest comfort mobility



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