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summit RESORTS

Style Guide


Contents Company Statement

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Logo Statement

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Color Palette

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Typography

5

Stationery

6

Business Letter

7

Applications 8 Size and Margins

11

Inappropriate Uses

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COMPANY STATEMENT Summit Resorts is a modern style resort chain located at the peaks of the world’s most beautiful mountains. Summit’s Mission is to continue to enhance and grow our reputation as one of the nation’s most respected hospitality management companies among spectacular surroundings. We will do this by exceeding guest expectations, providing an engaging and supportive work environment, financial success and opportunities for our employees, our company and our owners & investors, and delivering quality service in an atmosphere of comfort and openness driven by our six core values.

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Respect: We value each other, our guests, our business partners, and our environment

Honesty: We are genuine and open in our communication and business practices

Commitment to Quality: We deliver services and products that exceed our guests’ expectations

Creativity: We listen, encourage and support different approaches as we continually strive to improve

Growth: We invest in personal and professional development

Teamwork: We work together towards a shared goal


Logo Statement

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The Logo above is the foundation of Summit Resorts corporate identity system. This distinctive symbol, designed to be easily recognized and remembered internationally, consists of two elements; Summit’s signature Mountain logo and the Summit Resorts logotype. When designing our logo, our objective was to create a simple, recognizable design in which people could easily identify. We wanted to incorporate a mountainous shape and style in our logo to symbolize and reflect our company’s specialty and theme. Typographically, our goal was to use typefaces that reflected our love for adrenaline and adventure and also keeping touch with our five star quality. “Summit” may also be used as a standalone logotype as seen below

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Color Palette The color palette shown below is Summit Resorts primary guide to correct use of color for publication, stationery, and application. The logo can be used in any one color. The parameters for using the logo in black and white are also located below. When reversing the logo only use black or colors listed below.

Summit Blue

Glacier Freeze

Clear Sky

PANTONE 278 C C 73 M 38 Y 5 K 0 R 69 G 137 B 193 HEX: 4B8BBE

PANTONE 277 C C 58 M 31 Y 4 K 0 R 110 G 154 B 201 HEX: 719CC8

PANTONE 283 C C 44 M 23 Y 3 K 0 R 142 G 174 B 213 HEX: 90B0D4

Icicle

Forest Green

Brown Trail

PANTONE 290 C C 29 M 15 Y 2 K 0 R 177 G 198 B 225

PANTONE 5763 C C 58 M 38 Y 89 K 21 R 104 G 115 B 60

HEX: B3C7E0

HEX: 697242

PANTONE 464 C C 42 M 59 Y 87 K 34 R 115 G 83 B 46 HEX: 715433

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Typography Museo Sans

A N a n 1 !

B O b o 2 @

C D P Q c d p q 3 #

E R e r 4 $

F G H I J K L S T U V W X Y f g h i j k s t u v w x y 5 6 7 8 9 % ^ & * (

M Z l z 0 )

Museo Sans 500

A N a n 1 !

B O b o 2 @

C P c p

E R e r 4 $

F G H I J K L S T U V W X Y f g h i j k s t u v w x y 5 6 7 8 9 % ^ & * (

M Z l z 0 )

A N a n 1 !

B O b o 2 @

C P c p

E R e r 4 $

F G H I J K L S T U V W X Y f g h i j k s t u v w x y 5 6 7 8 9 % ^ & * (

M Z l z 0 )

Museo Sans 700

Rezland

D Q d q 3 #

D Q d q 3 #

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

The typefaces shown above are Summit Resorts primary and secondary typefaces, respectively. Under no circumstances should any other typefaces be used for Summit’s literature, stationery, or publication. Contact the Marketing Department with any problems or questions. 5


STATIONERY

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Noah Larson

President/ CEO

1400 Sherman Street Denver, CO 80203

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1400 Sherman Street Denver, CO 80203

Summit Resorts | 1400 Sherman Street | Denver, CO 80203 | 720.343.2419 | www.summitresorts.com

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720.343.2419 nlarson@summitresorts.com


Business Letter Size: 8.5 X 11”

1 ½“

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Text: 10 pt.Museo Sans

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Type: Black Logo: PANTONE 278 C

October 19, 2014 Mr. Steven Cooper 18 Stirrup Drive Freehold, NJ 07728

Paper: 24w 90g Carnival Smooth Stellar White 98 bright

Dear Mr. Cooper: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam eget orci a arcu adipiscing convallis. Duis accumsan nibh nec ipsum bibendum ut auctor ante lacinia. Fusce consequat adipiscing mattis. Nullam eget nisi eu sem porta posuere. Sed ac bibendum velit. Suspendisse potenti. Mauris sed felis quis odio gravida egestas. Donec egestas dignissim lorem a molestie. Vestibulum vel imperdiet enim. Vivamus a nunc et libero suscipit vestibulum id luctus ligula.

Printing: Offset

Morbi at scelerisque est. Nam pulvinar aliquet neque, quis sagittis velit tristique eu. Sed non risus erat, at rhoncus ligula. Donec ac justo non nisi varius tincidunt. Nullam ultricies auctor lacus, nec porttitor risus tincidunt non. Integer ut purus nibh. Mauris sit amet enim id mauris sollicitudin vulputate. Quisque hendrerit hendrerit lorem. Nunc vehicula egestas lacus sed lacinia. Vestibulum aliquet sagittis placerat. Nulla sit amet lectus purus, ut pulvinar tortor. Etiam eu turpis ligula, a cursus metus. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Vivamus ac nisl nec justo varius bibendum.

Company Adress: 9 pt. Optima.

Aliquam vestibulum pulvinar venenatis. Quisque sit amet purus vitae nisl consequat consectetur sed id tellus. Aliquam tincidunt, arcu adipiscing rhoncus tempor, nunc ligula porttitor velit, id cursus neque lectus ac lorem. Nullam odio tellus, gravida eleifend lacinia dapibus, venenatis eu erat. Nunc elementum, risus in congue scelerisque, urna lacus eleifend dolor, sit amet congue ligula lacus eu purus. Mauris ullamcorper justo in tortor laoreet malesuada. Vivamus tristique, sem eu convallis tincidunt, lectus mi. Sincerely,

Noah Larson President/ CEO

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Summit Resorts | 1400 Sherman Street | Denver, CO 80203 | 720.343.2419 | www.summitresorts.com

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The elements of the stationery are to reflect the theme of the company. Each element will incorporate the signature sidebar that is used in all of Summit’s publication designs. The design style mimics this guide.

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applications

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Shown here are samples of our logo graphic and its application to jackets, safety equipment, and merchandise. The jacket uses an embroidered logo on a gray material. Depending on the color of the product, use either PANTONE 278 C or the reversed option.


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STEVEN COOPER

DO NOT DISTURB CATCHING SOME Z’S

01/23/14

THANK YOU

PLEASE CLEAN ROOM

ADVENTURES BEING HAD

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THANK YOU

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Shown here are samples of our logo graphic and its application to resort items such as key cards, door tags, and room numbers. Most resort items use the corporate color of PANTONE 278 C. Use reverse logo against color.

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applications

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FIND YOUR PEAK

Shown here are samples of our logo graphic and its application to magazine advertisements, billboard advertisements, and transportation buses. We also composed a unique ad campaign to go along with these applications.

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size and Margins Shown to the left are the specifications for the logo’s proportion. The logo’s proportion should always be 11:8 ratio

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The logo needs to be used in a clear space away from other information or distractions. Shown here are the recommended absolute minimum areas which should surround the logo

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When using the logo in a small area, the logo should not be reduced below one inch

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Inappropriate Uses

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DO NOT distort the Logotype

DO NOT add elements to logo

DO NOT use outlines on logo

DO NOT enlarge elements of logotype

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DO NOT change color of elements

DO NOT flip the logo

DO NOT distort the logo

DO NOT stack type above the logo

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DO NOT remove logo elements

DO NOT use a drop shadow

DO NOT use an outer glow

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DO NOT tilt the logo

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Please contact the Marketing Department with any problems or questions regarding use of logo marketing@summitresorts.com 12

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Summit Resorts Style Guide  
Summit Resorts Style Guide  

Summit Resorts Style Guide

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