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2011 MEDIA/PRESS KIT

ALL NEW SCOOPTHEMAGAZINE.COM & SMAG iPHONE APP COMING SOON!

LIFESTYLE | FASHION | MUSIC | ART SCOOPTHEMAGAZINE.COM


MISSION STATEMENT Hip Hop culture first emerged as a platform for the inner city to express the passion of the people, allowing for those who could not be heard to have a voice. Music was the core of this movement and now hip hop culture has ripened to a social, cultural and corporate phenomenon.

SMAG NETWORK

Scoop The Magazine, code name SMAG, prides itself in bringing viewers the scoop on the newest fashion and hip hop trends as they unfold. With an impeccable attention to detail and loyal fan base, SMAG is the ultimate destination for the hip hop generation. It is created by the people and for the people who have and continue to embrace the hip hop movement. SMAG serves as an arena that allows major as well as independent brands and artists to showcase their music, talent and designs and receive feedback from an avant-garde audience. Music dictates fashion and fashion complements the expressions and attitude that is hip hop. SMAG is the platform that combines the two uniquely to create an interactive experience, allowing users to get the latest Scoop on what’s hot and where to get it. From finding the latest kicks to wear with an outfit, to finding the next hip hop superstar, SMAG has got you covered.

SMAG | SCOOPTHEMAGAZINE.COM @SCOOPTHEMAG

2011 PRESS/MEDIA KIT

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AUDIENCE DEMOGRAPHICS

$43,000

59% 41%

22

MALE FEMALE

MEDIAN AGE

AGE

SOCIAL STATUS

16-24 25-34 35+

45% 43% 11%

RACE BLACK WHITE SPANISH OTHER

MEDIAN HOUSEHOLD

20% 80%

BITERS TRENDSETTERS

EDUCATION 48% 28% 18% 6%

SMAG | SCOOPTHEMAGAZINE.COM @SCOOPTHEMAG

42%

COLLEGE EDUCATED

43%

GAINFULLY EMPLOYED

15%

COLLEGE STUDENTS

2011 PRESS/MEDIA KIT 3


AD RATE CARD General Overview Pricing is for a banner advertisement placed on www.scoopthemagazine.com, either to the top middle of all content or right of the main content. Customers will provide their own ad or we can design one for an additional charge (email seanc@scoopthemagazine.com for more information regarding ad design). Ads can be in black and white or color. We reserve the right to deny requests for advertisements with inappropriate content..

LARGE BANNER 950 x 150

$50/Daily; $300/wk

MED. BANNER 728 x 90

$30/Daily; $200/wk

RECTANGLE 300 x 300

$35/Daily; $230/wk

BACKGROUND 1900 x 1200

Free w/ ad purchase

Your tax-deductible advertising donation goes 100% to the co., please fill out the attached request form and email with a sample of your web ready ad to scoopthemagazine@gmail.com and we will contact you within 48 hours.

Payment Scoop The Magazine requires that payment be made prior to publishing an advertisement. Scoop The Magazine requires a minimum order of $200 (subject to change). Scoop The Magazine rates are all in US dollars. Accepted forms of payment are currently checks and PayPal. Artwork Artwork must be provided by the advertiser in .GIF, .JPG, or .SWF format (SWF’s must be provided with URL links already embedded). All ads must be approved by Scoop The Magazine before they are uploaded to our ad management server. Contact For more information about advertising at Scoop The Magazine, please contact: Phone: (404) 590-SMAG Email: SeanC@scoopthemagazine.com SMAG | SCOOPTHEMAGAZINE.COM @SCOOPTHEMAG

2011 PRESS/MEDIA KIT 4


AD PLACEMENT

LARGE BANNER

MED. BANNER

SQUARE AD

SMAG | SCOOPTHEMAGAZINE.COM @SCOOPTHEMAG

2011 PRESS/MEDIA KIT 5


SITE STATISTICS

VISITS

75,000 per mo.

UNIQUES

30,000 per mo.

PAGE LOADS AVG. TIME ON SITE EMAIL SUBSCRIBERS

187,000 per mo. 5m 00sec 8,023

Benefits of advertising with SMAG Trendsetting Demographic Advertising with SMAG gives your company and or brand access to thousands of trendsetting consumers on a daily basis. Ads are strategically placed in the line of sight to ensure maximum awareness and visibility. SMAG visitors have a deep affinity for music, fashion and art and have an average household income of $43,000. They are notorious for being early adopters and can be found waiting in line for the latest sneakers and concert tickets. Newsletter With the purchase of a SMAG Banner Ad, you not only get placement on the popular website, you get access to the more than 8,000 email subscribers in their database. Newsletters are sent out twice a week and will feature your advertisement on both occasions. Site Takeover For a limited time, all banner purchases will receive a free site background takeover. Not only is your ad placed within the content of specific pages, you also get the option to design a background skin to maximize your marketing budget. This gives you a major advertising presence on all pages of the SMAG website.

SMAG | SCOOPTHEMAGAZINE.COM @SCOOPTHEMAG

2011 PRESS/MEDIA KIT 6


INTEGRATED MARKETING OPPORTUNITY General Overview At SMAG, we offer a true Turnkey Marketing Program to engage consumers across our integrated platform of online, social, mobile and on-site media. The one-way delivery of promotional and brand messaging no longer suffices to drive traffic and sales. It is critical to focus on relationship marketing and get consumers talking amongst themselves. Our integrated marketing efforts uniquely connect artists and brands with consumers thru a custom program suited to brand and product initiatives. We work exclusively with the artist and/or brand to create objectives and surpass them to ensure maximum visibilty and market penetration. Communication with our clients is key to ensure satisfaction. We advise our clients to capitalize on SMAG’s ability to garner interests from the tastemaker’s of today’s generation.

SMAG SERVICES EMAIL BLAST WEB SITE DESIGN VIDEO PRODUCTION PHOTOGRAPHY GRAPHIC DESIGN MUSIC PROMOTION BRANDING SOCIAL MEDIA MARKETING

SMAG X BLOW LOOKBOOK

Our services range from: Ad placement, marketing campaigns, marketing events, public relations, radio submissions, photography (covering events, product shoots for website, artist photo shoots), custom sneakers, custom shirts, promotions, cobranding, affiliate networking and more! Each client is different and we provide a multitude of services to assist any customer. No budget is too small for us to work with. Call or email us today for a consultation. We look forward to working together with you to not only achieve success, but to develop a strategy that will allow you to sustain success.

SMAG | SCOOPTHEMAGAZINE.COM @SCOOPTHEMAG

2011 PRESS/MEDIA KIT

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THANK YOU.

Scoop The Magazine Media Kit  

At SMAG we bring our readers to the table to create the people’s blog site. Our readers can be found on all 7 continents over the world and...

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