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Christmas Selection 2011

Cakes


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Cakes A brief overview of the category With Gateaux no longer delivering directly to shops there is more pressure on the incumbent suppliers like DDL Cakes for deliveries. As they will carry all private label, Gateaux ,Cadbury, Farmbake and Mr Kipling ranges planning is crucial. Make it your business to discuss this with DDL. Post Christmas you should also see an uplift on Par Bake breads until bakeries come back in to full supply. Make sure you have stock on hand.

Key tips to maximise sales Plan your deliveries and product range in advance with your supplier/ delivery representative. Do not leave it until the last minute to order in stock. Here are some tips: 1. Pre –order the best sellers to guarantee supply 2. Sort out delivery times and days 3. Extra merchandising displays ie. dumps

Must stock lines Mince Pies Christmas Puddings Oxford Lunch Fruit Cake Madiera cake Yule Logs Tea Cakes Flan Cases Trifle Sponges

Plan your deliveries and product range in advance with your supplier/delivery representative. Do not leave it until the last minute to order in stock 00 Contact

March 2010


ooo Christmas Range 2011 - Baking Instructions Sweet Mince Pies – – –

Order Code - 1909 Baking Instructions – Bake from Frozen, pre-heat oven to 259ºc and bake at 190ºc for 16-18 minutes until golden brown Merchandising Dust Mince Pies with Icing Sugar, 6 units per bag & place €2 Flash Sticker on front of bag (Code G2). Display on seasonal unit (code TREATS)

Brandy Puff Mince Pies – – –

Order Code - 2480 Baking Instructions – Bake from Frozen, pre-heat oven to 210ºc and bake at 190ºc for 20 minutes until golden brown Merchandising Display as is loose or 4 units (extra sales!) in open barcoded-cardboard tray included in case, place €2 Flash Sticker on side of tray (code G2). Display on seasonal unit (code TREATS)

Cranberry & Orange Muffin – – –

Order Code - 9158 Baking Instructions – Thaw & Serve! Merchandising – display as is on seasonal unit (code TREATS) & also as impulse treat alongside Coffee Machine

Chocolate Muffin with Orange Centre – – –

Order Code - 9160 Baking Instructions – Thaw & Serve! Merchandising – display as is on seasonal unit (code TREATS) & also as impulse treat alongside Coffee Machine

Apple Strudel – –

Order Code – H2799 Baking Instructions – Bake from Frozen, glaze between cuts pre-bake (optional) pre-heat oven to 170ºc and bake at 170ºc for 20-22 minutes until golden brown. Please ensure underside of pastry is well baked through before removing from oven Merchandising Dust with icing sugar & display on seasonal unit (code TREATS) & also as impulse treat alongside Coffee Machine

Turkey, Ham & Stuffing Savoury Slice – – –

Order Code – 7989 Baking Instructions – Bake from Frozen, pre-heat oven to 259ºc and cook at 190ºc for 22-24 minutes with exhaust open Merchandising Display in festive sleeve (included in case) in hot counter

March 2010

Contact 00


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Seasonal Treats A brief overview of the category Seasonality is key for consumers, and never more so than at Christmas. The confectionary category with its seasonal range is key to maximizing sales.

Key tips to maximise sales * Fully merchandised branded unit * Placement close to key impulse purchase areas in store such as near the till or near coffee unit * Ensure full product availability

Must stock lines Sweet Mince Pies Brandy Puff Mince Pies Cranberry and Orange Muffin Chocolate Muffin with Orange Centre Apple Strudel Turkey, Ham and Stuffing Savoury Slice

Supplier Contact Details Cuisine de France – Karen Healy (01) 464 7266 Store contact details – 1850 777 000

00 Contact

March 2010

11 Cakes  

Cakes Christmas seleCtion 2011 00 Contact march 2010 a brief overview of the category Mince Pies Christmas Puddings Oxford Lunch Fruit Cake...

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