Issuu on Google+

Up & Away Specialty Retailer of Youth Home Goods Sold at Macy’s on State Street Chicago, IL info@up&away.com Phone Contact: 847.217.9661

PRESS KIT Images in logo created by: Decorartist at Etsy & Aperfectworld.org


Up & Away News Release Contact: Up & Away Youth Home Goods Sarah Markgraf Email: sarah.markgraf@loop.colum.edu

Phone: 847.217. 9661 Fax: 847.217.8453

For Immediate Release November 27, 2012 Up & Away youth home goods for young girls launches for the upcoming fall season. Up & Away is excited to announce the launch of the girl’s youth home bedding collection at one of the most respected department stores in the world, Macy’s. The collection features the use of trend colors for the season, yet also remains classic for the traditional buyer. The collection is sure to gain notice with the attention to detail and the focus on the customer’s desires. The launch of Up & Away will take place in Chicago at the infamous Macy’s on State Street located at 111 North State Street in Chicago, IL. The Wizard of Oz inspired line will debut its new fall 2013 collection on August 1, 2013. The launch event, Pajama Day, will be held on August 9, 2013 and will begin at 5:30 pm with fun and healthy snacks and beverages provided. The collection features whimsical elements such as hot air balloons and colors reminiscent of the mystical Land of Oz, while still keeping in mind the colors of the season such as buttery yellow, navy blue, classic pink, and ivory with a shot of ruby red. The designs feature classic stripes and polka dots set against each other in a playful way. The new collection is said to be tasteful, durable and transitional so the collection can last into the girl’s teen years. “We are excited to offer a collection that is traditional and classic just like our customer, keeping in mind the durability and longevity of the product so that they can grow up with our brand,” notes Design chief of Staff, Sarah Markgraf. “Our customer is very important to us. Staying true to their tastes is at the top of our minds to ensure their happiness and satisfaction with our product. We were inspired by not only by the Wizard of Oz movie, but the young audience that grows up watching this film, much like they will grow up with our product.” The young customer’s tastes and qualities the parent looks for are very prominent throughout this collection. PRESS and STORE BUYERS, please email for accreditation. Include name(s) and title(s) of attendees, company name, phone number and email address. We will confirm via phone and email. info@upandaway.com EDITORS: Hi-res photos are included in the press kit and available upon request.


Up & Away Company Biography Up & Away was created by Columbia College Chicago graduate, 22 year old, Sarah Markgraf. Markgraf graduated in the spring of 2013 with a Bachelor of Arts in Fashion Business. Through an upper-level course at CCC called, Merchandise Management, Markgraf was given an assignment where she had to create a product line based off of randomly selected categories. Happy with the selections, she began to develop different ideas for what an eight to twelve year old conservative girl’s ideal bedroom would look like. Markgraf drew much of her inspiration from the classic film, The Wizard of Oz and noted that the trend colors for the upcoming season fell perfectly into her idea of what the collection should look like. This is where Up & Away began. Up & Away is a leading manufacturer and retailer of traditional home goods for the young female youth. The company’s products are offered in specialty department stores, online and through monthly catalogs that feature products and accessories for the home. Up & Away is known for providing classic, yet consciously priced goods with the customer’s specific tastes in mind. At Up & Away, we are committed to customer service and matching our values with our customer’s needs. We strive to provide products that can grow and develop with our customer. Our personal philosophies, quality customer service, along with our products, are planted in our company’s roots to ensure nothing but the best.


Up & Away Product Line Sheets


Up & Away


Up & Away


Up & Away


Press Release for Up & Away: Specialty Retailer for Youth Home Goods