Project #3 Brochure Design Susan Kemble MDIA 1194 Cristina Viviani
* The primary audience is families with children aged 2 to 12.
* The secondary audience is school aged children going to the aquarium on ﬁeld trips * Nature lovers * University students studying marine biologist or mammal trainer * Tourists
* The purpose of the booklet is to provide a visually pleasing design that will catch the user’s eye. It will provide information about the diﬀerent venues at the aquarium and oﬀer high quality images of various sea creatures and mammals. It will also provide contact information (website address, physical address, a location map and important phone numbers), hours of operation, and a table of contents.
Front Cover Grid
Inside Cover Grid
Front & Back Cover
Design Elements Â Â The colour theme is a triad scheme. Based on the Adobe Kuler colour wheel my primary colours were blue and orange, with small amount of bright green as an accent. "
Design & Colour" Â There is a lot going on in this design. In order to keep it more organized each gallery of images was grouped together. You feel as if you are looking through an aquarium porthole. To add to the visual continuity you move through the brochure as you would the aquarium, starting with the fish, and moving through to the frogs, then to the outer mammal decks."
Visual Continuity The black penguin silhouettes were used on the front page and then on the inside pages They were facing the images as if they were looking at the images in the aquarium. This created a visual link to the other pages.
* The typography on the inside and back cover was Helvetica. I chose this typeface because it is a simple, clean style. It complemented the business of the colour scheme and images. The orange and blue colours continued into the typography."
* The title page was also in orange but I chose Bernard Condensed for “Vancouver” as it was more upright and reminded me of the city buildings. “Aquarium” was in an Apple Casual typeface to add playfulness to the brochure."
The End Comments or questions