OceanMasters Marine Services Brand Guidelines Implementing the OceanMasters Marine Services Pvt. Ltd. brand in communications
Table of contents
Copyright Notice Corporate Mission/Vision Statement Company Logo Clear Space Color Variations Background Control Color Palette Typography Email Signature Branded Merchandise Presentation Templates Stationery For More Information
The OceanMasters Marine Services Pvt. Ltd. brand guidelines indicates the rules for communication of the overall OceanMasters Marine Services Pvt. Ltd. identity. The objective of the brand guidelines is to ensure a common “look and feel” for the OceanMasters Marine Services Pvt. Ltd. brand and all sub-brands throughout all mediums. This common “look and feel” includes, but is not limited to, guidelines for use of the OceanMasters Marine Services Pvt. Ltd. names and logos including oﬃcial colors and typefaces. It also includes the oﬃcial policies and standards for the design of stationery, letterhead, business cards, publications and other applications. The rules and speciﬁcations contained in this manual are NOT to be considered voluntary or ﬂexible, and they are not to be "bent" to suit personal tastes or business unit needs. Violations of the brand guidelines shall result in the reprinting and/or recreation of any material which is not in compliance. Any question about the appropriate use of any OceanMasters Marine Services Pvt. Ltd. brand or sub-brand name or logo should be referred to email@example.com.
MISSION / VISION STATEMENT
To surpass our clientsâ€™ needs and expectations promptly in the best cost effective method and provide our service to the best of our ability.
To serve our valued clientele by incorporating state of the art communication systems and a team of dedicated shipping professionals to manage efficiently and effectively.
OceanMasters Marine Services Pvt. Ltd. Logo
The required clear space for the OceanMasters Marine Services Pvt. Ltd. is illustrated below. A clear space equal to or greater than “x” is required on all sides surrounding the brand name, so it does not compete with other images, graphics, and text. This measurement “x” is equal to
the height of the letters in the brand name. Do not place any elements inside this clear space.
0.25x 1.385x 2.85x .85x .425x 0.25x
Color plays an important role in representing the OceanMasters Marine Services Pvt. Ltd. brand. Use OceanMasters Marine Services Pvt. Ltd. blue (or process color equivalent) on all corporate-wide communications. The black or white options are also acceptable for certain applications. Great care should be taken to ensure suďŹƒcient contrast between the brand and the background. Color variations are illustrated below.
When placing the OceanMasters Marine Services Pvt. Ltd. brand on print or screen based applications, it is important to ensure suďŹƒcient contrast between the background and the brand name. When placed over an image, it may be necessary to adjust the position of the image or retouch the area to achieve maximum visibility.
Right To Use
Not To Use
When designing suites of literature you may want to choose a consistent colour combined with a selection of alternative highlight colours to code the individual publications and create a family feel. Minimal colour usage is often the most graphically eďŹ€ective. Undisciplined colour usage and tonally inappropriate combinations will dilute the impact of our identity. Therefore you should only use colours from our palette. There must always be good contrast between text and the background colour. Dark type on a white or very pale background is the most visually accessible. White type should only be used on a very dark background. PANTONE
0 125 200
100 40 0 0
179-1 C (CMYK Coated)
255 255 255
140 200 65
50 0 100 0
30 70 85
90 60 50 35
230 220 165
10 10 40 0
Black 6 C
100 100 100 100
90 90 90
0 0 0 80
Cool Gray 4C
190 190 190
0 0 0 30
Ocean Blue Ocean White Secondary
Eras Bold ITC Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ”:!@#%$&*? Eras Demi ITC Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ”:!@#%$&*? Eras Medium ITC Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ”:!@#%$&*? Eras Light ITC Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ”:!@#%$&*?
Calibri Light ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ”:!@#%$&*? Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ”:!@#%$&*? Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ”:!@#%$&*? Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ”:!@#%$&*? Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ”:!@#%$&*? Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 ”:!@#%$&*?
Khaja | MD | OceanMasters Marine Services Pvt. Ltd. Al Zabeel Business Center | Suite-105, A-Block, 1st Floor |Umm Hurair Street |Karama | Dubai |UAE Tel: +971 4 3349331 | Fax: +971 4 3349338 www.seabizworld.com -------- DISCLAIMER ---------This E-Mail may contain conﬁdential and/or legally privileged information and is meant for the intended recipient/s only. If you have received this e-mail in error and are not the intended recipient/s, kindly notify us at firstname.lastname@example.org and then delete this e-mail immediately from your system. You are also hereby notiﬁed that any use, any form of reproduction, dissemination, copying, disclosure, modiﬁcation, distribution and/or publication of this e-mail, its contents or its attachment/s other than by its intended recipient/s is strictly prohibited and may be unlawful. Internet communications cannot be guaranteed to be secure or error-free as information could be delayed, intercepted, corrupted, lost, or contain viruses. OceanMasters Marine Services Pvt. Ltd. does not accept any liability for any errors, omissions, viruses or computer problems experienced by any recipient as a result of this e-mail.
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CD Wrapper / Label
#25/26, Prince Towers, 2nd Floor, Unit #202, College Road, Nungambakkam, Chennai 600 006 www.seabizworld.com
116, Lavender Street, #02-07, Pak Chuan Building, Singapore 338730 www.seabizworld.com
Singapore|Malaysia|Srilanka|UAE|Bahrain India - Mumbai/Chennai/Tuticorin Qatar|Oman|U.K
S.Saravanan Executive Director
01/01/1990 O+ ________________ / _______________
116, Lavender Street, _________________________________
Ph: +603 3325 2444 (HL) Fax: +603 3325 1796 Hp: +6016 229 2941 +6019 224 2941 B-3A2, 3A Floor, North Tower (Tower B) BBT One The Towers, Lebuh Batu Nilam 1, Bandar Bukit Tinggi 41200 Klang, Selangor D.E Malaysia.
#02-07, Pak Chuan Building _________________________________ Singapore 338730 _________________________________ Ph: +971 4354 7716 (Ext. 352) _________________________________ S.Saravanan OMMS/2158
Hp: +971 55 8995079 _________________________________
__________________________________ Executive Director Management __________________________________
ID Card 116, Lavender Street, #02-07, Pak Chuan Building Singapore 338730
For More Information
All of the assets detailed in this document are available from the management and all the brand approvals must be sent for approval to email@example.com
For more information: firstname.lastname@example.org
OceanMasters Marine Services Pvt. Ltd. #25/26, Prince Towers, 2nd Floor, Unit #202, College Road, Nungambakkam, Chennai 600 006 Tel: +91 44 2823 0795 www.seabizworld.com